Information delivery strategy testing method and device
By simulating historical data to evaluate the effectiveness of the new strategy, eliminating poor strategies before the information delivery test, solving the problem of resource waste in the existing technology and achieving more efficient information delivery strategy testing.
CN113763026BActive Publication Date: 2025-03-21BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
1 Cites 0 Cited by
Patent Information
- Application Number
- CN202110441095.0
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- Filing Date
- 2021-04-23
- Publication Date
- 2025-03-21
- Estimated Expiration
- 2041-04-23
AI Technical Summary
Technical Problem
In the field of electronic business, it is difficult for the existing technology to accurately judge the effectiveness of new strategies before information delivery tests, resulting in waste of resources.
Method used
By obtaining data from historical information delivery activities, we simulate the effects of different delivery strategies, and eliminate new strategies that have not improved the results clearly before the experiment to reduce traffic waste.
Benefits of technology
It effectively reduces traffic waste in information delivery experiments and improves the accuracy and efficiency of new strategy evaluation.
✦ Generated by Eureka AI based on patent content.
Abstract
The present invention provides a method and device for testing an information delivery strategy, the method comprising: obtaining first delivery data of historical information delivery activities, the first delivery data comprising delivery information received by users in a random domain, using the first delivery data and the random domain to simulate the effects of a first delivery strategy and a second delivery strategy, when the effect corresponding to the first delivery strategy is better than the effect corresponding to the second delivery strategy, performing a real traffic experiment on the first delivery strategy, and when the effect corresponding to the first delivery strategy is not better than the effect corresponding to the second delivery strategy, not performing a real traffic experiment on the first delivery strategy. By simulating the effects of new strategies in advance, some new strategies whose improvement effects are not obvious enough are eliminated before the information delivery experiment, effectively reducing traffic waste.
Need to check novelty before this filing date? Find Prior Art