Supply content providing method, supply content generating method, and supply strategy configuration method

Abstract

The embodiment of the invention provides a supply content providing method, a supply content generating method and a supply strategy configuration method. In the supply content providing method, a current event stream generated by a user on a terminal application is matched with a specified event stream preset in a supply strategy. If the current event stream hits the provisioning policy in the provisioning policy list, provisioning content is acquired for the hit provisioning policy. In the process, the supply content provided for the user by the terminal application is the supply content provided in a targeted manner in combination with the current event stream generated on the terminal application by the user. And the current event stream hits the supply strategy, that is, the current event stream hits the specified event stream in the supply strategy, and the specified event stream is a specified event sequence formed by a plurality of specified events which are generated on the terminal application and have a sequential relationship. Therefore, the matching degree between the supply content provided for the user by the terminal application and the user can be improved, and the use experience of the user on the terminal application is improved.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and more particularly to a method for providing content. The present application also relates to a device for providing content, an electronic device, and a computer storage medium. The present application also relates to a method, device, electronic device, and computer storage medium for configuring a supply strategy. The present application also relates to a method, device, electronic device, and computer storage medium for generating supply content. Background Art

[0002] At present, in order to improve the stickiness of users to terminal applications and the success rate of placing orders, corresponding supply content is provided to users on multiple pages of terminal applications to increase the success rate of placing orders after users receive the supply content. In the prior art, the method of providing supply content to users is usually that the operator pre-configures a predetermined number of supply contents and displays them indiscriminately on the pages of the terminal application.

[0003] However, the content display method in the prior art cannot fully cover the user's uncertainty requirements, resulting in a low match between the content provided by the terminal application to the user and the user, thereby reducing the user's experience of using the terminal application.

[0004] Therefore, how to improve the matching degree between the content provided by the terminal application and the user, thereby improving the user's experience of the terminal application, is a technical problem that needs to be solved. Summary of the invention

[0005] The embodiment of the present application provides a method for providing supply content, so as to improve the matching degree between the supply content provided by the online service platform and the user, thereby improving the user's experience of using the online service platform. The present application also relates to a supply content display device, an electronic device and a computer storage medium. The present application also relates to a supply strategy configuration method, device, electronic device and computer storage medium. The present application also relates to a supply content generation method, device, electronic device and computer storage medium.

[0006] An embodiment of the present application provides a method for providing supply content, comprising: obtaining a supply strategy list, wherein the supply strategy in the supply strategy list is used to indicate that supply content is provided to a user who uses the terminal application when a specified event stream is generated in the terminal application, and the specified event stream is a specified event sequence composed of multiple specified events with a chronological relationship generated on the terminal application; detecting whether a current event stream generated on the terminal application hits a supply strategy in the supply strategy list; if the current event stream hits a supply strategy in the supply strategy list, obtaining supply content for the hit supply strategy; and providing the supply content to the user currently using the terminal application.

[0007] An embodiment of the present application also provides a supply strategy configuration method, including: configuring a specified event stream to which the supply strategy is applicable, the specified event stream being a specified event sequence consisting of multiple specified events generated on a terminal application in a chronological order; configuring a supply content type for a specified event of the specified event stream, the supply content type being a type of recommended information that matches a specified event of the specified event stream of the supply strategy when a current event stream generated by an operation performed by the user on the terminal application hits the supply strategy; and generating a supply strategy based on the specified event stream and the supply content type.

[0008] An embodiment of the present application also provides a supply content generation method, including: obtaining a supply content template request message sent by a supply content display end for requesting configuration of a supply content template for a current event stream, the supply content template request message including a supply strategy hit by the current event stream, the supply strategy being used to indicate that when a specified event stream is generated in a terminal application, supply content is provided to a user using the terminal application, the specified event stream being a specified event sequence consisting of a plurality of specified events having a chronological order generated on the terminal application; the current event stream being a current event sequence consisting of a plurality of current events having a chronological order currently generated by the user on the terminal application; obtaining a supply content template corresponding to the current event stream according to the supply content template request message; and returning a target supply content template corresponding to the supply content type to the supply content display end.

[0009] Compared with the prior art, the embodiments of the present application have the following advantages:

[0010] The supply content providing method provided by the embodiment of the present application matches the current event stream generated by the user on the terminal application with the specified event stream pre-set in the supply strategy. If the current event stream hits the supply strategy in the supply strategy list, the supply content is obtained for the hit supply strategy. In this process, the supply content provided by the terminal application to the user is the supply content provided in a targeted manner in combination with the current event stream generated by the user on the terminal application. Moreover, the current event stream hits the supply strategy, that is, the current event stream hits the specified event stream in the supply strategy, and the specified event stream is a specified event sequence composed of multiple specified events with a sequential relationship generated on the terminal application. Therefore, the supply content provided by the terminal application to the user is the supply content provided based on the multiple current events with a sequential relationship in the user's current event stream. Therefore, the matching degree between the supply content provided by the terminal application to the user and the user can be improved, thereby improving the user's experience of using the terminal application.

[0011] The supply strategy configuration method provided in the embodiment of the present application is that the supply strategy is configured with a specified event stream, and the supply content type is configured for the specified event stream. Among them, the specified event stream is a specified event sequence composed of multiple specified events with a chronological relationship generated on the terminal application. The supply content type is the type of recommended information that matches the specified event of the specified event stream in the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy. It can be seen that the supply strategy configures the supply content type according to multiple specified events with a chronological relationship generated on the terminal application. When the user's current event stream hits the supply strategy, the supply content corresponding to the supply content type that hits the supply strategy is provided to the user on the terminal application. The matching degree between the supply content provided by the terminal application to the user and the user can be improved, thereby improving the user's experience of using the terminal application.

[0012] The supply content generation method provided in the embodiment of the present application obtains the supply content type required by the current event stream according to the supply strategy hit by the current event stream included in the supply content template request message sent by the supply content display terminal, thereby obtaining the supply content template corresponding to the supply content type and sending it to the supply content display terminal. In this process, the supply strategy hit by the current event stream pre-configures the specified event stream and configures the supply content type for the specified event stream. Among them, the specified event stream is a specified event sequence consisting of multiple specified events with a sequential relationship generated on the terminal application. The supply content type is the type of recommended information that matches the specified event of the specified event stream in the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy. Therefore, the supply content provided by the terminal application to the user is the supply content provided based on the multiple current events with a sequential relationship in the current event stream of the user. Therefore, the matching degree between the supply content provided by the terminal application to the user and the user can be improved, thereby improving the user's experience of using the terminal application. BRIEF DESCRIPTION OF THE DRAWINGS

[0013] Figure 1 A page flow chart of the content display process provided by a terminal application in the prior art.

[0014] Figure 2A A schematic diagram of the content acquisition process provided in an embodiment of the present application.

[0015] Figure 2B This is a first flow chart of a content providing method provided in the first embodiment of the present application.

[0016] Figure 2C This is a second flow chart of a content providing method provided in the first embodiment of the present application.

[0017] Figure 3 A schematic diagram of the first supply strategy provided in an embodiment of the present application.

[0018] Figure 4 A schematic diagram of obtaining user intent through a terminal computing model provided in an embodiment of the present application.

[0019] Figure 5 This is a flowchart of the supply strategy configuration method provided in the second embodiment of the present application.

[0020] Figure 6 A schematic diagram of the second supply strategy provided in an embodiment of the present application.

[0021] Figure 7 A schematic diagram of the third supply strategy provided in an embodiment of the present application.

[0022] Figure 8 A schematic diagram of the fourth supply strategy provided in an embodiment of the present application.

[0023] Fig. 9 This is a flowchart of a method for generating supply content provided in the third embodiment of the present application.

[0024] Fig.10 A timing diagram for obtaining a supply content template that hits a supply strategy provided in the third embodiment of the present application.

[0025] Fig.11 This is a timing diagram of the supply content display end obtaining the supply strategy list from the server end provided in the embodiment of the present application.

[0026] Fig.12 A timing diagram of a user receiving a supply strategy provided in an embodiment of the present application.

[0027] Fig.13 A timing diagram of the content display terminal provided in the embodiment of the present application for determining whether there is a cloud feature event node in the user's current behavior event stream.

[0028] Fig.14 A timing diagram for an operator to create a supply strategy according to an embodiment of the present application.

[0029] Fig.15 A timing diagram of the supply strategy configuration end publishing the supply strategy provided in the embodiment of the present application.

[0030] Fig.16 A timing diagram of the offline supply strategy of the supply strategy configuration end provided in an embodiment of the present application.

[0031] Fig.17 A timing diagram of editing a supply strategy by a supply content strategy configuration terminal provided in an embodiment of the present application.

[0032] Fig.18 This is a schematic diagram of a content display device provided in the fourth embodiment of the present application.

[0033] Fig.19 This is a schematic diagram of a supply strategy configuration device provided in the fifth embodiment of the present application.

[0034] Fig. 20 This is a schematic diagram of a content generation device provided in the sixth embodiment of the present application.

[0035] Fig.21 This is a schematic diagram of an electronic device provided in the seventh embodiment of the present application. DETAILED DESCRIPTION

[0036] Many specific details are described in the following description to facilitate a full understanding of the present application. However, the present application can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of the present application, so the present application is not limited by the specific implementation disclosed below.

[0037] The terms used in this application are only for the purpose of describing specific embodiments and are not intended to limit this application. The descriptions used in this application and the appended claims, such as "a", "first", and "second", are not limitations on quantity or sequence, but are used to distinguish the same type of information from each other.

[0038] The embodiments of the present application provide a method, device, electronic device and computer storage medium for providing supply content. The embodiments of the present application also provide a method, device, electronic device and computer storage medium for configuring supply strategy. The embodiments of the present application also provide a method, device, electronic device and computer storage medium for generating supply content. These are described one by one in the following embodiments.

[0039] To facilitate understanding, some relevant concepts and terms involved in the embodiments of the present application are first given.

[0040] Supply strategy: When a specified event stream is generated in a terminal application, supply content is provided to users who use the terminal application. Specifically, the operator pre-configures the user to configure contacts for the specified event stream generated by the operation performed by the terminal application, and configures the supply content type on the contact. For example, the specified event streams with a sequential relationship generated on the terminal application include: browsing on the homepage for 7s->clicking to add to cart->browsing for 8s & not placing an order, configuring contacts for at least one specified event in the specified event stream and configuring the supply content type on the contact. For example, configure a contact (the product information card on the homepage) for the event of "clicking to add to cart", and then configure supply content (cumulative order activity) on the product information card on the homepage. Configure a contact (the activity bar at the bottom of the page) for the event of "browsing for 8s & not placing an order", and configure supply content (coupon reminder) on the contact (the activity bar at the bottom of the page).

[0041] Population: User classification defined on the terminal application. For example, all users are classified as follows: M0: Users who have not purchased goods on the terminal application in the past year are called new users; M1: Users who purchased goods on the terminal application last month but not this month; M2: Users who purchased goods on the terminal application last month and this month are called this month's repeat purchase users; M3: Users who did not purchase goods on the terminal application last month but had purchased goods on the terminal application before last month and continued to purchase goods on the terminal application this month are called this month's recalled users; M4: Users who have not purchased goods on the terminal application in the past 30 days and have purchased goods 30 days ago are called lost users.

[0042] Event: The current behavior event generated by the operation performed by the user on the terminal application or the cloud feature event pre-defined on the terminal application. For example, "browse 7s", "add to cart", "click", "product exposure", "checked in".

[0043] Supply content: When the current behavior event stream generated by the operation performed by the user on the terminal application hits the supply strategy, the recommended information corresponding to the supply content type configured by the specified behavior event of the specified behavior event stream in the supply strategy. For example, entity types such as coupons, grocery money, goods, task gameplay, and another example is "order cashback task".

[0044] Touchpoint: A component (display position) used to display the supplied content on the terminal application page. For example, "home page floating bar", "product card", "activity bar at the bottom of the page", "search bar".

[0045] It should be noted that the above disclosed information is only used to help understand the present application and does not mean to constitute the prior art known to ordinary technicians in the field.

[0046] In order to more clearly demonstrate the supply content providing method provided by the embodiment of the present application, the application scenario of the supply content providing method provided by the embodiment of the present application is first introduced. The supply content providing method provided by the present application can be applied to a community group buying platform, such as a community group buying vegetable platform. Community group buying includes a forward warehouse, and the goods of the community group buying platform are placed in the forward warehouse in advance. After the user places an order in the terminal application of the community group buying platform, the server queries the forward warehouse whose distance from the location of the delivery address in the user's order information is less than the first preset distance threshold according to the user's order information, and extracts the goods contained in the user's order information. The goods contained in the user's order information are delivered to the site whose distance from the location of the delivery address in the user's order information is less than the second preset distance threshold within the preset time, wherein the second preset distance threshold is less than the first preset distance threshold, for example, the delivery address in the user's order information is the user's home address, and the corresponding site is the site of the community where the user is located. In addition, the services provided by the community group buying vegetable platform to users include a variety of services for short-time delivery, such as vegetable shopping services, fruit shopping services, and daily necessities.

[0047] Based on the above application scenarios, in order to encourage users to place orders on the community group buying platform, the prior art provides users with a variety of supply content on multiple pages of the terminal application of the community group buying platform to enhance users' collection of supply content and increase the success rate of orders.

[0048] First combine Figure 1 Describe the application scenario in which the terminal application corresponding to the existing community group buying platform displays the supplied content to users, Figure 1 A page flow chart of the content display process provided by the terminal application in the prior art, Figure 1 include Figure 1 Pages 1a to Figure 1 Page 1g.

[0049] exist Figure 1 In page 1a, after the client detects that the user has entered the homepage of the terminal application, a pop-up window of the first product 1 is displayed to the user. The first product 1 is a low-priced discounted product. For example, the first product 1 is onions, and the price is 0.1 yuan per catty. If the user is interested in the first product 1 and chooses to add it to the shopping cart, the user enters Figure 1 If the user is not interested in the first product 1 and chooses not to add it to the shopping cart, he / she will enter Figure 1 Among them, the "pop-up window of the first product 1" belongs to the supply content template configured for the event "the user enters the homepage of the terminal application", and the user's selection of adding to the shopping cart indicates that the user accepts the supply content.

[0050] exist Figure 1After the user adds the first item 1 to the shopping cart on page 1a, Figure 1 The information of the first product 1 will no longer be displayed on the page 1b, and the list information of other products will be displayed for the user to choose. For example, the information of the second product 2 is displayed, and multiple other products of the same type as the second product 2 are also displayed. For example, the second product 2 is peaches, which belongs to the fruit type. Correspondingly, the third product 3 to the sixth product 6 are information about other fruits. If it is detected that the user is in Figure 1 After browsing page 1b for x seconds, no Figure 1 If any product in page 1b is added to the shopping cart, it will be displayed Figure 1 Page 1d. Figure 1 The coupon is displayed to the user on page 1d. For example, the coupon is "S yuan off for placing an order" to encourage the user to place an order as soon as possible. In this process, the user's behavior event in the terminal application is "the user browses the page for x seconds and does not select a product to add to the shopping cart", and the supply content corresponding to the behavior event is "coupon".

[0051] exist Figure 1 After the user does not select the first product 1 on page 1a of Figure 1 In the page 1c of the first product 1, the information of the first product 1 is displayed at the first of the product list, and the user is continuously prompted that the first product 1 is a low-priced discount product. Figure 1 If the first product 1 is not added to the shopping cart on page 1c, then enter Figure 1 Page 1e of . Figure 1 The product list on page 1e no longer displays the information of the first product 1, but displays other products, such as the information of the seventh product 7, and several other products of the same type as the seventh product 7. For example, the seventh product 7 is blueberry, which belongs to the fruit category. The other products of the same type as the seventh product 7, the third product 3 to the sixth product 6, are information about other fruits. In this process, the user's behavior event in the terminal application is "the user Figure 1 The first product 1 is not selected in page 1c. This behavior event has no corresponding supply content, but enters Figure 1 In page 1e, other types of products are displayed to the user.

[0052] If the following behavior events are detected in the terminal application, the user will be shown Figure 1Page 1f: The number of pages browsed by the user in the terminal application is greater than or equal to A pages, or the number of commodities displayed to the user on the terminal application page is greater than or equal to B commodities, or the user stays on the information of a certain commodity on the terminal application page for C seconds, or the user stays on a certain page of the terminal application for C seconds. In this process, the user's behavior events in the terminal application include at least the above three behavior events, and the corresponding supply content is "low-priced discount products and other coupons" to retain users in the terminal application to purchase commodities and place orders.

[0053] Figure 1 Page 1f of the display shows another pop-up window, including the low price discount information of the first product 1 and the coupon information of the eighth product 7, so as to further encourage users to add to the shopping cart and place an order. Figure 1 If you do not select "Place order now" in the pop-up window on page 1f, you will enter Figure 1 Page 1g. Figure 1 In the page 1g, the information of the eighth product 7 is displayed in the first product information display position in the product list, and the information of the coupon is displayed at the top of the product list to encourage the user to purchase the eighth product 7 and use the coupon information. In this process, the user's behavior event in the terminal application is "not choosing to place an order immediately", and the corresponding supply content is "continue to display the eighth product 7 in the first product information display position in the product list, and display the coupon at the top of the product list".

[0054] The above is Figure 1 Pages 1a to Figure 1 In the prior art described in page 1g, the terminal application provides a page flow display diagram of the supply content for the user's behavior event. It can be seen that in the prior art, a single supply content is displayed for a single behavior event of the user in the terminal application. This method has the problem of low matching between the supply content provided to the user and the user's behavior event, and cannot effectively improve the success rate of users selecting the supply content, and cannot improve the success rate of users placing orders after using the supply content.

[0055] In order to improve the matching degree between the supply content displayed by the terminal application to the user and the user, and to improve the success rate of the user receiving and using the supply content, the embodiment of the present application provides a method for obtaining and providing the supply content, please refer to Figure 2A , which is a schematic diagram of the supply content acquisition process provided by the embodiment of the present application, which includes the following processes:

[0056] S101: Obtain a list of effective supply strategies.

[0057] The client 101 sends a request to the supply content generation end 103 to obtain the effective supply policy list, and the supply content generation end 103 sends the effective supply policy list to the client 101. The supply policy in the supply policy list is used to indicate that when a specified event stream is generated in the terminal application, the supply content is provided to the user who uses the terminal application. The specified event stream is a specified event sequence consisting of multiple specified events with a chronological relationship generated on the terminal application. The supply policy includes a supply content type configured for a specified event of the specified event stream. The supply content type is the type of recommended information that matches the specified event of the specified event stream of the supply policy when the current event stream generated by the operation performed by the user on the terminal application hits the supply policy. The specified event stream includes a specified behavior event stream. The specified behavior event is a specified behavior event sequence consisting of multiple specified behavior events with a chronological relationship generated by the operation performed by the user on the terminal application.

[0058] S102: Strategy hits, requesting contact expression.

[0059] The client 101 detects whether the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy. The current event stream includes the current behavior event stream, which is a current behavior event sequence composed of multiple current behavior events with a sequential relationship currently generated by the user on the terminal application. Specifically, the current behavior event stream is a specified behavior event sequence composed of multiple specified behavior events with a sequential relationship generated by the user on the terminal application within a preset time before the current event point.

[0060] Specifically, the current behavior event stream is matched with the specified behavior event stream in the supply strategy. If the current behavior event stream hits the supply strategy, that is, the current behavior event stream hits the specified behavior event stream in the supply strategy, or at least one sub-event stream in the specified behavior event stream. The supply strategy includes contacts and supply content types configured for the specified event stream. The client 101 sends a request for contact expression to the contact delivery terminal 102, that is, configures contacts for one or more current behavior events in the current behavior event stream, and configures supply content on the configured contacts. The contact is a display position on the terminal application that displays the supply content for the specified behavior event, such as a product card on the home page, an activity bar at the bottom of the page, and a pop-up window.

[0061] S103: Requesting configuration of provisioning content at the contact point.

[0062] The contact point delivery end 102 sends a content provision request message for requesting configuration of content provision at the contact point to the content provision generation end 103 .

[0063] S104: Send the target provided content.

[0064] The supply content generation end 103 sends the target supply content to the client 101. The supply content generation end 103 generates the target supply content in the following manner: S104-1: obtaining basic user information (crowd characteristics, dynamic characteristics); S104-2: supply type decision; S104-3: supply content recall; S104-4: responding to supply decision; S104-5: supply content completion; S104-6: supply style construction.

[0065] Among them, in step S102, the process in which the client 101 matches the user's current behavior event stream with the specified behavior event stream in the supply strategy belongs to the process of instant matching. When it is determined that the user's current behavior event stream hits the specified behavior event stream in the supply strategy or at least one sub-event stream of the specified behavior event stream, the supply content type corresponding to the sub-event stream is used as the supply content type corresponding to the user's current behavior event stream. For example, the supply content type configured for the "click to add to purchase" event is "accumulated order activity", and the supply content type configured for the "browse 8s & no order" event is "coupon reminder".

[0066] In step S104, the supply content generation end 103 in the server side makes further judgment based on the supply content type corresponding to the current behavior event stream contained in the supply content request message, combined with the user basic information, and analyzes and determines the supply content type applicable to the user's current behavior event. Specifically, based on the supply content type contained in the supply content request message, combined with the user basic information corresponding to the current behavior event, it is analyzed and determined whether the supply content type corresponding to the user's current behavior event stream matches the user basic information. If it matches, the supply content type corresponding to the user's current behavior event stream is determined to be the supply content type in the supply strategy. Otherwise, the target supply content type corresponding to the user's current behavior event stream is re-determined. Among them, the user basic information includes: the characteristic information of the population to which the user belongs, and the event characteristic information corresponding to the user's current behavior event.

[0067] After determining the supply content type corresponding to the user's current behavior event, the supply content type template corresponding to the supply content type is obtained from the supply content center, and the content and style of the supply content type template are constructed and completed in combination with the user's basic information to obtain the target supply content template corresponding to the user's current behavior event. Therefore, step S104: sending the target supply content is for the supply content generation end 103 to send the target supply content template applicable to the user's current behavior event flow to the client 101.

[0068] After acquiring the target content template, the client 101 renders the target content template at the corresponding touch point. The target content template includes target content templates corresponding to one or more current behavior events in the current behavior event stream.

[0069] The above is the interaction process between the client 101, the touch point delivery end 102 and the supply content generation end 103 during the supply content acquisition process.

[0070] In combination with the above-mentioned scenario embodiments, the current behavior event stream (i.e., a series of current behavior events that occur in a preset time sequence) generated by the user on the community grocery shopping terminal application is a current behavior event stream composed of multiple current behavior events with a chronological relationship generated by the operation currently performed by the user on the page of the terminal application. If the current behavior event stream hits the specified behavior event stream in the supply strategy or at least one sub-event stream in the specified behavior event stream, it means that the user's current behavior event stream hits the supply strategy, obtains the supply content type corresponding to the specified behavior event stream in the supply strategy, obtains the supply content corresponding to the supply content type, and provides the user with the supply content on the terminal application. Compared with the prior art method of configuring a single supply content according to a single behavior event of the user, the embodiment of the present application establishes an association relationship between a series of current behavior events of the user and the supply content provided to the user, thereby improving the matching degree between the supply content provided to the user and the user, thereby improving the user's experience on the terminal application.

[0071] The following Figures 2B to 4 The content providing method provided in the first embodiment of the present application is described. Figure 2B This is a first flow chart of a content provision method provided in the first embodiment of the present application. The execution subject of the content provision method provided in the first embodiment can be a client or a server, the client can be a content display terminal, and the server can be a content generation terminal. Figure 2B The supply content providing method shown includes: step S2B01: obtaining a supply strategy list, the supply strategy in the supply strategy list is used to indicate that when a specified event stream is generated in the terminal application, the supply content is provided to the user using the terminal application, and the specified event stream is a specified event sequence composed of multiple specified events with a chronological relationship generated on the terminal application; step S2B02: detecting whether the current event stream generated on the terminal application hits the supply strategy in the supply strategy list; step S2B03: if the current event stream hits the supply strategy in the supply strategy list, obtaining the supply content for the hit supply strategy; step S2B04: providing the supply content to the user currently using the terminal application.

[0072] The first embodiment of the present application provides a method for providing content, which compares the current event stream generated by the user on the terminal application with the pre-configured supply strategy. The current event stream is a current event sequence composed of multiple current events with a sequential relationship currently generated by the user on the terminal application; more specifically, the current event stream is a specified event sequence composed of multiple specified events with a sequential relationship generated by the user on the terminal application at the current time point and within a preset time period before the current time point. If the current event stream hits the supply strategy, that is, the current event stream hits the specified event stream in the supply strategy, then the supply content type configured for the specified event stream in the supply strategy is obtained, and then the supply content corresponding to the supply content type is obtained. In this process, the supply content provided to the user is based on the user's current event stream, and is compared with the specified event stream in the supply strategy to obtain the supply content. In other words, corresponding supply content is provided for a series of current events of the user, rather than configuring a single supply content for a single behavior event of the user. This method improves the matching degree between the user's current event and the supply content provided to the user, so that the supply content provided to the user is the supply content required by the user's intention, and improves the success rate of the user receiving and using the supply content.

[0073] The designated event stream includes the designated behavior event stream, and correspondingly, the current event stream includes the current behavior event stream. The designated behavior event stream is a designated behavior event sequence consisting of multiple designated behavior events with a chronological relationship generated by the operations performed by the user on the terminal application; the current behavior event stream is a current behavior event sequence consisting of multiple current behavior events generated by the operations currently performed by the user on the terminal application. More specifically, the current behavior event stream is a current behavior event sequence consisting of multiple current behavior events with a chronological relationship generated by the operations performed by the user on the terminal application at the current time point and within a preset time period before the current time point. For details, please refer to Figure 2C , which is a second flow chart of a content providing method provided in the first embodiment of the present application.

[0074] Step S2C01: Acquire a supply strategy list, wherein the supply strategy in the supply strategy list is used to indicate that supply content is provided to a user who uses the terminal application when a specified behavior event stream is generated in the terminal application, wherein the specified behavior event stream is a specified behavior event sequence consisting of a plurality of specified behavior events having a sequential relationship generated by operations performed by the user on the terminal application; the supply strategy includes a supply content type configured for the specified behavior event, wherein the supply content type is a type of recommended information that matches a specified behavior event of the specified behavior event stream of the supply strategy when the current behavior event stream generated by the operations performed by the user on the terminal application hits the supply strategy; Step S2C02: Detect the Whether the current behavior event stream generated by the operation currently performed by the user on the terminal application hits the supply strategy in the supply strategy list, the current behavior event stream is a current behavior event stream composed of multiple current behavior events currently generated by the user on the terminal application with a chronological relationship; step S2C03: if the current behavior event stream hits at least one sub-event stream in the behavior event stream specified in the supply strategy, then obtain the supply content type corresponding to the at least one sub-event stream; step S2C04: according to the supply content type corresponding to the at least one sub-event stream, obtain the supply content corresponding to the supply content type; step S2C05: provide the supply content to the user currently using the terminal application.

[0075] The current behavior event stream of the user on the terminal application is compared with the pre-configured supply strategy. If the current behavior event stream hits at least one sub-event stream in the specified behavior event stream in the supply strategy, the supply content type configured for the at least one sub-event stream in the supply strategy is obtained, and then the supply content corresponding to the supply content type is obtained, and the supply content is displayed to the user. In this process, the supply content provided to the user is obtained by comparing the current behavior event stream of the user on the terminal application with the specified behavior event stream pre-configured in the supply strategy. In other words, corresponding supply content is provided for a series of current behavior events of the user in the terminal application, rather than configuring a single supply content for a single behavior event of the user. This method improves the matching degree between the current behavior event of the user and the supply content provided to the user, so that the supply content provided to the user is the supply content required in accordance with the user's intention, and improves the success rate of the user receiving and using the supply content.

[0076] In step S2B01, the supply strategy includes a supply content type configured for a specified event of the specified event stream; the supply content type is a type of recommended information that matches a specified event of the specified event stream of the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy; the specified event stream includes a specified behavior event stream, and the specified behavior event stream is a specified behavior event sequence composed of multiple specified behavior events with a chronological relationship generated by the operation performed by the user on the terminal application.

[0077] Therefore, the detecting whether the current event stream generated on the terminal application hits the supply policy in the supply policy list includes: detecting whether the current behavior event stream generated by the operation performed by the user on the terminal application hits the supply policy in the supply policy list; if the current event stream hits the supply policy in the supply policy list, obtaining the supply content for the hit supply policy, includes: if the current behavior event stream hits the supply policy in the supply policy list, obtaining the supply content type configured for the specified behavior event of the specified behavior event stream of the hit supply policy; according to the supply content type, obtaining the supply content of the current behavior event stream.

[0078] The supply strategy list includes multiple pre-configured supply strategies. The supply strategy includes a specified event stream and a supply content type configured for a specified event of the specified event stream. In addition, it also includes a contact configured for a specified event of the specified event stream, and the supply content type is configured at the contact. In other words, there is an association relationship between the specified event, the contact, and the supply content type. The specified event includes a specified behavior event, so there is an association relationship between the specified behavior event, the contact, and the supply content type. You can refer to Figure 3 , which is a schematic diagram of the first supply strategy provided in an embodiment of the present application.

[0079] Figure 3The first supply strategy shown is a supply strategy pre-configured by the operator, in which the specified behavior event flow contains 2 sub-event flows. The first sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the third event 303 "click to add to purchase" -> the fourth event 304 "browse 8 seconds & no order" -> the fifth event 305 "click to roll back"; the second sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the sixth event 306 "click to roll back". The above two sub-event flows have branches after the second event 302 "browse 7s", which are the third event 303 "click to add to purchase" and the sixth event 306 "click to roll back", and the two are in a parallel relationship. If the current behavior event of the user on the terminal application is the third event 303, the sixth event 306 will not be performed; correspondingly, if the current behavior event of the user on the terminal application is the sixth event 306, the third event 303 will not be performed.

[0080] in, Figure 3 The supply strategy shown configures touch points and supply content types for some specified behavior events in the specified behavior event flow, as follows: In the first sub-event flow, the touch point configured for the third event 303 "Click to add to the cart" is "Homepage product card", and the supply content type configured at this touch point is "Cumulative order activity". The touch point configured for the fourth event 304 "Browse for 8 seconds & no order placed" is "Activity bar at the bottom of the page", and the supply content type configured at this touch point is "Coupon reminder". The touch point configured for the fifth event 305 "Click to go back" is "Limited time discount pop-up window", and the supply content type configured at this touch point is "1 cent product". In the second sub-event flow, the touch point configured for the sixth event 306 "Click to go back" is "Limited time discount pop-up window", and the supply content type configured at this touch point is "1 cent product".

[0081] The above is Figure 3 The pre-configured first supply strategy shown, if the current behavior event flow of the user on the terminal application hits at least one sub-event flow in the specified behavior event flow in the first supply strategy, then the contact point and supply content type corresponding to the at least one sub-event flow are obtained, the supply content corresponding to the supply content type is obtained, and the supply content is displayed to the user. For example, the current behavior event flow of the user on the terminal application is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the sixth event 306 "click back", which is the second sub-event flow, then the supply content displayed to the user on the terminal application is the supply content corresponding to "1 cent goods", such as a pop-up window of "1 cent to buy 1 pound of onions".

[0082] For another example, the current behavior event flow of the user on the terminal application is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse for 7 seconds" -> the third event 303 "click to add to purchase", which belongs to the first three specified events in the first sub-event flow, indicating that the user's current behavior event flow hits some of the specified behavior events of the first sub-event flow in the first supply strategy. Therefore, when it is detected that the user's current behavior event is "click to add to purchase" after "browse for 7 seconds", the "homepage product card" on the page of the user's terminal application is configured with "accumulated order activity".

[0083] To obtain the supply content corresponding to the supply content type, first obtain the supply content template corresponding to the supply content type, and then generate the supply content according to the supply content template, user information that needs the supply content template, and event feature information of the current behavior event stream. Specifically, obtaining the supply content of the current behavior event stream according to the supply content type includes: obtaining the supply content template of the supply content type for the specified behavior event of the specified behavior event stream; combining the supply content template corresponding to the supply content type, the crowd feature information to which the user belongs, and the event feature information corresponding to the current behavior event stream, to generate the supply content of the current behavior event stream.

[0084] The method of obtaining the supply content template of the supply content type for the specified behavior event of the specified behavior event stream includes: sending a supply content template request message for requesting configuration of the supply content template for the current behavior event stream to a server according to the supply content type for the specified behavior event of the specified behavior event stream, the supply content template request message including the supply strategy hit by the current behavior event stream; and obtaining the supply content template corresponding to the supply content type returned by the server.

[0085] After the user's current behavior event stream hits the specified behavior event stream in the supply strategy, whether to configure the user with supply content that matches the supply content type corresponding to the specified behavior event stream can also be analyzed. The user's intention to obtain the supply content represented by the user's current behavior event stream. If the user's intention to obtain the supply content is that the user needs to obtain the supply content, the corresponding supply content is configured for the user's current behavior event stream. Otherwise, there is no need to configure the corresponding supply content for the user's current behavior event stream.

[0086] Among them, analyzing the user's intention to obtain the supply content represented by the user's current behavior event stream can be achieved in the following way. Specifically, the detection of whether the current behavior event stream generated by the operation performed by the user on the terminal application hits the supply strategy in the supply strategy list includes: inputting the current behavior event stream into the end computing model, obtaining the target score for the current behavior event stream returned by the end computing model, and the target score for the current behavior event stream is used to represent the user's intention to obtain the supply content represented by the current behavior event stream; if the target score for the current behavior event stream is greater than the preset score threshold, it means that the user's current behavior event stream indicates that the user needs to obtain the supply content.

[0087] Please refer to Figure 4 , which is a schematic diagram of obtaining user intention through a terminal computing model provided in an embodiment of the present application. Figure 4 In the example, the input data of the end computing model is the current behavior event stream, and the output data of the end computing model is the target score for the current behavior event stream.

[0088] The end computing model obtains the effective supply strategy list issued by the cloud server, and analyzes the supply strategy in the supply strategy list and the current behavior event flow of the user in the input data to obtain the target score of the current behavior event flow, thereby determining the user's intention to obtain the supply content. The target score of the current behavior event flow is obtained by analyzing the proportion of the current behavior events that belong to positive feedback behavior events and the proportion of the current behavior events that belong to negative feedback behavior events in the current behavior event flow to determine the target score corresponding to the current behavior event flow. It is determined whether the target score corresponding to the current behavior event flow is greater than the preset score threshold. If it is greater, it means that the user's current behavior event flow indicates that the user needs to obtain the supply content. The target score of the current behavior event flow can be expressed in the form of "jump loss score". If the jump loss score obtained by the end computing model is less than the preset score threshold, it means that the user's intention to obtain the supply content is not obvious, that is, the user intends to leave the terminal application and does not need to obtain the supply content. If the skip score obtained by the end calculation model is greater than or equal to the preset score threshold, it means that the user's intention to obtain the provided content is obvious, that is, the user needs to obtain the provided content. In this case, the client sends a provided content request message to the server for requesting to obtain the provided content. The server returns the provided content template, and the client renders the provided content template at the corresponding touch point. The preset score threshold can be set to 80 points, for example.

[0089] Among them, the terminal computing model is a pre-trained model for analyzing the target score corresponding to the user's current behavior event. It can use the sample behavior event stream and the sample score corresponding to the sample behavior event stream as sample pair data to train the initial terminal computing model. Here, the sample pair data can be formed according to the historical behavior event streams of multiple types of users in the terminal application and the scores evaluated for the historical behavior event streams. Among them, the sample behavior events in the sample behavior event stream include positive feedback behavior events and negative feedback behavior events. According to the proportions of positive feedback behavior events and negative feedback behavior events in the sample behavior event stream, the sample score corresponding to the sample behavior event stream is determined. Among them, the positive feedback behavior event is used to indicate that the current behavior event of the user on the terminal application belongs to a behavior event that is positively correlated with the ordered goods, and the negative feedback behavior event is used to indicate that the current behavior event of the user on the terminal application belongs to a behavior event that is negatively correlated with the ordered goods. Positive feedback behavior events, for example, "click on the product", "add to purchase products", "check rights and interests". Negative feedback behavior events, for example, "no click after sliding the screen for 20s", "switch 3 pages without viewing products", "click 10 products without adding to purchase".

[0090] The above is to obtain the target score corresponding to the user's current behavior event stream according to the end calculation model, so as to determine the user's intention to obtain the supply content. If it is determined that the user needs to obtain the supply content, a supply content template request message for requesting to configure the supply content template for the current behavior event stream is sent to the server. When the supply content template for the current behavior event stream returned by the server is obtained, the supply content is obtained according to the supply content template.

[0091] The obtaining of the supply content of the current behavior event stream includes: obtaining the supply content of the current behavior event of the current behavior event stream, the supply content of the current behavior event is obtained according to the supply content type configured for the corresponding designated behavior event of the designated behavior event stream in the supply strategy hit by the current behavior event stream; the supply strategy also includes a touch point configured for the designated behavior event of the designated behavior event stream, the touch point is a display position on the page of the terminal application for displaying the supply content; the providing of the supply content to the user currently using the terminal application includes: obtaining the configured designated behavior event of the designated behavior event stream contained in the supply strategy hit by the current behavior event stream and the configured contact and supply content type; using the contact of the configured designated behavior event as the corresponding contact matching the current behavior event in the current behavior event stream; and rendering the matching supply content matching the current behavior event at the contact matching the current behavior event.

[0092] Continue to combine Figure 3As shown in the supply strategy diagram, the touchpoint is the display position in the terminal application page for displaying the supply content, such as the product card in the product list on the homepage, the activity bar at the bottom of the page, and the limited-time discount pop-up window. The supply content is the recommended information that matches the user's current behavior event, such as cumulative order activities, coupon reminders, and 1 cent goods.

[0093] In addition, if it is detected that the user has not performed a claiming operation for the matching supply content that matches the current behavior event, and the next behavior event stream generated by the operation performed by the user on the terminal application contains at least one next behavior event that matches the current behavior event, then rendering of the matching supply content that matches the current behavior event is stopped for the at least one next behavior event.

[0094] If the user's current behavior event stream hits the supply strategy, the terminal application displays the supply content corresponding to the specified behavior event stream in the supply strategy on the page, specifically providing corresponding supply content for at least one specified behavior event in the specified behavior event stream. If the user's current behavior event on the target page in the terminal application hits the specified behavior event stream in the supply strategy, or at least one sub-event stream in the specified behavior event stream, the supply content corresponding to the at least one sub-event stream will be displayed on the target page. If the user does not receive the supply content, and after the user's next behavior event hits the at least one sub-event, the terminal application will no longer display the supply content matched by the at least one sub-event.

[0095] For example, the current behavior event of the user on the target page is "browsing the third product for 30 seconds", and the supply content displayed on the target page for this current behavior event is "coupon", but the user has not received the supply content. Based on this situation, when the current behavior event of the user on the next page of the terminal application is "browsing the third product for 30 seconds", the supply content "coupon" will not be displayed on the next page to avoid users from getting tired of the same supply content.

[0096] When the supply content display terminal detects that the current behavior event stream of the user on the terminal application hits at least one sub-event stream in the behavior event stream specified in the supply strategy, it obtains the supply content type corresponding to the at least one sub-event stream; and obtains the supply content corresponding to the supply content type according to the supply content type corresponding to the at least one sub-event stream. Specifically, it includes: determining the intention of the user's current behavior event on the terminal application according to the user intention represented by the at least one sub-event stream; determining the supply content type corresponding to the current behavior event stream according to the supply content type corresponding to the at least one sub-event stream; and obtaining the supply content corresponding to the supply content type according to the supply content type corresponding to the current behavior event stream.

[0097] In addition, when the content display terminal detects the current behavior event stream of the user on the terminal application, it also includes obtaining the current starting behavior event of the current behavior event stream. The current starting behavior event of the current behavior event stream is determined in the following manner:

[0098] If an end behavior event of the previous current behavior event that occurred in the user's terminal application is detected, and after the previous current behavior event stream hits at least one sub-event stream of the specified behavior event stream in the supply strategy, it is also detected that the first current behavior event in the current behavior event stream that occurred in the user's terminal application hits the first specified behavior event in the specified behavior event stream in the supply strategy, the second current behavior event in the current behavior event stream hits the second specified behavior event in the specified behavior event stream in the supply strategy, and the third current behavior event in the current behavior event stream hits the third specified behavior event in the specified behavior event stream in the supply strategy, and a target pop-up window is displayed for the user's third current behavior event, then the first current behavior event is determined to be marked as the current start behavior event of the current behavior event stream; wherein, the triggering order of the first current behavior event is earlier than that of the second current behavior event, and the triggering order of the second current behavior event is earlier than that of the third current behavior event.

[0099] by Figure 3 Taking the supply strategy shown as an example, the supply content display terminal detects that the user's previous behavior event flow is the fifth event 305 "click back" that continues after the fourth event "browsed for 8 seconds & did not place an order", and then the fifth event 305 "click back" is used as the last behavior event of the previous behavior event flow. After the last behavior event of the previous behavior event flow occurs, it is also detected that the user triggered the first behavior event "hit the merchant's limited-time discount" on the terminal application->the second behavior event "browsed for 7 seconds"->the third behavior event "click back", where the first behavior event hits Figure 3 The first specified behavior event of the second sub-event flow in the supply strategy shown, the second behavior event hits Figure 3 The second specified behavior event of the second sub-event flow in the supply strategy shown, the third behavior event hits Figure 3 The sixth specified behavior event of the second sub-event stream in the supply strategy shown indicates that the first behavior event is the current starting behavior event of the current behavior event stream.

[0100] In addition, the method further includes determining the current starting behavior event of the current behavior event stream by another method as follows:

[0101] If an end behavior event of the previous behavior event stream that occurred in the terminal application of the user is detected, and after the previous behavior event stream hits at least one sub-event stream of the behavior event stream specified in the supply strategy, it is also detected that the occurrence order of a part of the current behavior sub-events in the current behavior event stream that occurred in the terminal application of the user hits at least one sub-event stream of the behavior event stream specified in the supply strategy, then the next current behavior sub-event of the part of the current behavior sub-events is marked as the current start behavior event of the current behavior event stream.

[0102] Continue with Figure 3 Taking the supply strategy shown as an example, the supply content display terminal detects that the user's previous behavior event flow is the fifth event 305 "click back" that continues to occur after the fourth event "browsing for 8 seconds & not placing an order", then the fifth event 305 "click back" is used as the last behavior event of the previous behavior event flow. After the last behavior event of the previous behavior event flow occurs, it is also detected that the user triggered the first behavior event "A event" on the terminal application -> the second behavior event "B event" -> the third behavior event "hit the merchant's limited-time discount" -> the fourth behavior event "browsing for 7s" -> the fifth behavior event "click back", where the third behavior event hits Figure 3 The first specified behavior event of the second sub-event flow in the supply strategy shown, the fourth behavior event hits Figure 3 The second specified behavior event of the second sub-event flow in the supply strategy shown, the fifth behavior event hits Figure 3 The sixth specified behavior event of the second sub-event stream in the supply strategy shown indicates that the third behavior event is the current starting behavior event of the current behavior event stream.

[0103] If it is checked that the user's current behavior event stream hits at least one sub-event stream of the specified behavior event streams of multiple supply strategies in the supply strategy list, then respectively obtain the configuration intent of at least one sub-event stream of the specified behavior event stream of the hit supply strategy, and obtain the intent corresponding to the user's current behavior event stream;

[0104] The intention corresponding to the current behavior event stream of the user is compared with the configuration intention of at least one sub-event stream of the specified behavior event stream of the hit supply strategy, and a matching supply strategy whose similarity with the intention corresponding to the current behavior event stream of the user is higher than a preset similarity threshold is obtained as the supply strategy hit by the current behavior event stream of the user.

[0105] Second embodiment

[0106] Corresponding to the application scenario embodiment of the supply content display method provided by the present application and the supply content providing method provided by the first embodiment, the second embodiment of the present application also provides a supply strategy configuration method. In the second embodiment of the present application, the execution subject of the supply strategy configuration method may be a supply strategy configuration end. Among them, the supply strategy configuration end may be a terminal used by the operator, who configures the supply strategy before the supply strategy goes online and uploads the configured supply strategy to the terminal application. The correlation between the embodiment corresponding to the application scenario in the second embodiment of the present application and the first embodiment, refer to the embodiment corresponding to the application scenario and the partial description of the first embodiment, the second embodiment described below is only schematic.

[0107] Please refer to Figure 5 , which is a flowchart of the supply strategy configuration method provided in the second embodiment of the present application. Figure 5 The supply strategy configuration method shown includes: steps S501 to S503.

[0108] Step S501: Configure a specified event stream to which the supply strategy is applicable, wherein the specified event stream is a specified event sequence consisting of multiple specified events generated on the terminal application in a chronological order; Step S502: Configure a supply content type for a specified event of the specified event stream, wherein the supply content type is a type of recommended information that matches the specified event of the specified event stream of the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy; Step S503: Generate a supply strategy based on the specified event stream and the supply content type.

[0109] The supply strategy configuration method provided in the second embodiment of the present application includes: configuring the specified event stream applicable to the supply strategy, configuring the supply content type for the specified event in the specified event stream, and generating the supply strategy according to the specified event stream and the supply content type. In this process, the specified event stream is a specified event sequence consisting of multiple specified events with a sequential relationship generated on the terminal application. Therefore, the generated supply strategy is to configure the supply content type in combination with multiple specified events with a sequential relationship generated by the operations performed by the user on the terminal application. Compared with the prior art that configures a single supply content for a single behavior event of the user, or the operator uniformly configures fixed supply content for multiple pages of the terminal application, the supply strategy configuration method provided in the second embodiment of the present application effectively improves the matching degree between the supply content type contained in the supply strategy and the current behavior event stream of the user in the terminal application, thereby improving the user's success rate in receiving and using the supply content in the terminal application.

[0110] Among them, in step S501, the specified event stream to which the configured supply policy is applicable includes: the specified behavior event stream to which the configured supply policy is applicable, the specified behavior event stream is a specified behavior event sequence composed of multiple specified behavior events with a chronological relationship generated by the operations performed by the user on the terminal application; the specified behavior event stream to which the configured supply policy is applicable includes: obtaining the user's historical behavior event stream based on the user's historical behavior log; obtaining multiple historical behavior events in the user's historical behavior event stream and the execution order of the multiple historical behavior events in the historical behavior event stream; and configuring the specified behavior event stream to which the supply policy is applicable based on the multiple historical behavior events and the execution order of the multiple historical behavior events.

[0111] The server stores historical behavior logs of various groups of people. The historical behavior logs are historical operation record data of users within a preset time period on the terminal application. For example, the first historical operation record data: after the user browses the home page of the terminal application for 30 seconds, he clicks to view the details of the first product, adds the first product to the shopping cart, receives the coupon for the first product, and completes the order operation for the first product. For another example, the second historical operation record data: after the user browses the home page of the terminal application for 30 seconds, he exits the terminal application. The third historical operation record data: after the user adds multiple products to the shopping cart in the terminal application, he does not place an order and exits the terminal application.

[0112] Among them, the first historical operation record data indicates that the coupon received by the user helps the user to place an order for the first product. The second historical operation record data indicates that the content displayed on the terminal application does not attract the user to add the product to the shopping cart and place an order on the terminal application. The third historical operation record data indicates that the user may compare prices of the same product on multiple applications of the same type. After data processing of the above different historical operation record data, one or more historical behavior event streams can be obtained. Among them, the historical behavior events in the historical behavior event stream are data after retaining the valid historical operation record data of the user on the terminal application and removing the invalid historical operation record data. Among them, the invalid historical operation record data, for example, the user stays on the target page for 2 minutes without performing any operation, and the user switches back and forth on multiple pages of the terminal application within 10 seconds. The valid historical operation record data, for example, the user browses on the terminal application for 30 seconds and enters the product details page of the first product, and adds the first product to the shopping cart.

[0113] Based on the above different historical operation record data, extract the historical behavior events therein to generate a historical behavior event stream. According to the historical behavior event stream, configure the specified behavior event stream to which the strategy is applicable. Specifically, obtain multiple historical behavior events in the historical behavior event stream and the execution order of multiple historical behavior events in the historical behavior event stream. Use the multiple historical behavior events and the execution order of multiple historical behavior events as the specified behavior event stream to which the supply strategy is applicable.

[0114] The historical behavior event streams are classified, and different designated behavior events are configured for different strategies. Different strategies configure different supply content types for designated behavior event streams.

[0115] Wherein, when configuring the supply content type for some of the specified behavior events in the specified behavior event stream, it also includes: configuring the filtering condition data of the specified behavior events in the specified behavior event stream, the filtering condition data of the specified behavior events include the supply content type configuration state of the specified behavior event, the supply content type configuration state includes a first supply content type configuration state in which the specified behavior event can be configured with a supply content type, and a second supply content type configuration state in which the specified behavior event cannot be configured with a supply content type; the configuring the supply content type for the specified event stream includes: configuring the supply content type for at least one specified behavior event in the specified behavior event stream; the configuring the supply content type for at least one specified behavior event in the specified behavior event stream includes: obtaining the filtering condition data of the specified behavior event, if the filtering condition data of the specified behavior event indicates that the supply content type configuration state of the specified behavior event is the first supply content type configuration state, then obtaining the matching supply content type applicable to the specified behavior event in the supply content type list corresponding to the specified behavior event stream as the supply content type configured for the specified behavior event.

[0116] For configuring the supply content type for at least one specified behavior event in the specified behavior event stream, you can combine the filtering condition data of the specified behavior event to determine whether the specified behavior event can be configured with a supply content type. If the specified behavior event can be configured with a supply content type, then obtain the matching supply content type of the specified behavior event in the supply content type list corresponding to the specified behavior event stream.

[0117] Before configuring the supply content type for the specified behavior event, it also includes configuring contacts for some of the specified behavior events in the specified behavior event stream, and configuring the corresponding supply content type on the configured contacts; the contacts are display positions in the terminal application page for displaying the supply content. Specifically, the filtering condition data of the specified behavior event also includes a list of contacts applicable to the specified behavior event; the obtaining of the matching supply content type applicable to the specified behavior event from the list of supply content types corresponding to the specified behavior event stream includes: configuring matching contacts and a list of supply content types applicable to the matching contacts for the specified behavior event; if the list of supply content types corresponding to the specified behavior event stream and the list of supply content types applicable to the matching contacts of the specified behavior event have at least one identical supply content type, then the at least one identical supply content type is used as the matching supply content type corresponding to the matching contact of the specified behavior event.

[0118] In the process of configuring the supply strategy, a specified behavior event stream is configured, contacts are configured for some specified behavior events in the specified behavior event stream, and supply content types are configured for the specified behavior event stream on the configured contacts. Based on this, a supply strategy is generated according to the specified behavior event stream, contacts, and supply content types.

[0119] In the process of configuring the supply strategy, configuring the supply content type for the specified behavior event stream includes: configuring the corresponding supply content type for the target specified behavior event of the specified behavior event stream. Specifically, based on the target specified behavior event and multiple configured specified behavior events that have been configured before the target specified behavior event in the specified behavior event stream, predicting the user's intention after triggering the multiple configured specified behavior events and the target specified behavior event, and configuring the corresponding matching supply content type for the target specified behavior event according to the user's intention after triggering the multiple configured specified behavior events and the target specified behavior event.

[0120] The filtering condition data of the specified behavior event includes the supply content type configuration state of the specified behavior event. If the supply content type configuration state is the first supply content type configuration state, the filtering condition data of the specified behavior event also includes a list of applicable contacts for the specified behavior event and a list of applicable supply content types for the matching contacts of the specified behavior event. First, the matching contacts and the list of applicable supply content types for the matching contacts are configured for the specified behavior event. Then, the list of supply content types corresponding to the specified behavior event stream is compared with the list of applicable supply content types for the matching contacts of the specified behavior event. The same supply content types in the two supply content type lists are used as the matching supply content types corresponding to the matching contacts of the specified behavior event.

[0121] The following describes several types of configured supply strategies:

[0122] The first supply strategy is Figure 3 As shown, refer to the description of the first embodiment, which will not be repeated here.

[0123] The second supply strategy: The specified behavior event flow of the supply strategy includes a fallback event node: please refer to Figure 6 , which is a schematic diagram of the second supply strategy provided in an embodiment of the present application.

[0124] Figure 6 The supply strategy shown is based on the first supply strategy, and configures a fallback event node for each specified behavior event of the configured supply content type, and the fallback event node contains the fallback supply content type corresponding to the fallback event selected for the specified behavior event. Therefore, the specified behavior event flow of the second supply strategy includes 3 sub-event flows. The first sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the third event 303 "click to add to purchase" -> the fourth event 304 "browse 8 seconds & no order" -> the fifth event 305 "click to fallback"; the second sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the sixth event 306 "click to fallback"; the third sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browse 7s" -> the third event 303 "click to add to purchase" -> the seventh event 307 "click to fallback". Among them, the first sub-event flow and the second sub-event flow are Figure 3 In the first supply strategy shown, in the third sub-event flow, a rollback event is added to the third event 303, that is, the seventh event 307 "click to rollback", and the configured touch point is "limited time discount pop-up window", and the supply content type configured at this touch point is "1 cent goods".

[0125] Figure 6 In the second supply strategy shown, a fallback event node is added to each event node with a configured supply content type, and a supply content type is configured on the fallback event node for the "click fallback" event. The purpose is that at each event node, if it is detected that the user selects the fallback event node, the supply content in response to the fallback event can be displayed to the user, so as to retain the user to continue using the terminal application and place an order for goods.

[0126] The third supply strategy and the second supply strategy both add a fallback event node to the specified behavior event of each configured supply content type. Among them, the third supply strategy establishes a connection relationship between the specified behavior event node of each configured supply content type and the fallback event node, which means that a new fallback event node will be added after each specified behavior event node, thereby improving the efficiency of the operator in configuring the supply strategy. Figure 7 A schematic diagram of the third supply strategy provided in an embodiment of the present application. Figure 7 In the example, the second event 302, the third event 303 and the fourth event 304 are connected with the fifth event 305 respectively, so that after the user triggers the second event, the third event and the fourth event, the fifth event may be triggered. When the fifth event is triggered, the corresponding supply content type is displayed to the user, so as to retain the user to continue using the terminal application and place an order for goods.

[0127] The fourth supply strategy:

[0128] Figure 8 This is a schematic diagram of the fourth supply strategy provided in the embodiment of the present application. Figure 8 Two parallel sub-event flows are set in the example. The first sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the second event 302 "browsed for 7 seconds" -> the third event 303 "click to add to cart" -> the fourth event 304 "browsed for 8 seconds & did not place an order" -> the fifth event 305 "click to roll back"; the second sub-event flow is: the first event 301 "hit the merchant's limited-time discount" -> the eighth event 308 "click to add to cart" -> the fourth event 304 "browsed for 8 seconds & did not place an order" -> the fifth event 305 "click to roll back". The touch point configured for the eighth event 308 is "homepage product card", and the supply content type configured at the touch point is "accumulated order activity". Figure 8 The first sub-event stream and the second sub-event stream shown are parallel branches that appear after the first event 301 "browse for 7s". If it is detected that the user triggers the second event 302 "browse for 7s" first, the user will not trigger the eighth event 308 "click to add to the cart" again. If it is detected that the user triggers the eighth event 308 "click to add to the cart" first, the user will not trigger the second event 302 "browse for 7s" again. The above are the four supply strategies provided in the embodiments of the present application. The above four supply strategies pre-set specified behavior event streams, and configure matching contacts and configured supply content types for the specified behavior event streams. Compared with the prior art that configures a single supply content for a single behavior event of a user, or that the operator uniformly configures fixed supply content for multiple pages of a terminal application, the configuration method of the above supply strategy effectively improves the matching degree between the supply content type contained in the supply strategy and the user's current behavior event stream in the terminal application, thereby improving the user's success rate in receiving and using the supply content in the terminal application.

[0129] Third embodiment

[0130] Corresponding to the application scenario embodiment of the supply content providing method provided by the present application and the supply content providing method provided by the first embodiment, the third embodiment of the present application also provides a supply content generation method. In the third embodiment of the present application, the execution subject of the supply content generation method may be a server. After the server obtains the supply content template request message sent by the supply content display end to request the configuration of the supply content template, it generates a supply content template for the user using the supply content display end and sends it to the supply content display end. For the correlation between the embodiment corresponding to the application scenario in the third embodiment of the present application and the first embodiment, refer to the embodiment corresponding to the application scenario and part of the description of the first embodiment. The third embodiment described below is merely illustrative.

[0131] Please refer to Fig. 9 , which is a flowchart of the content generation method provided in the third embodiment of the present application. Fig. 9 The provided content generating method shown includes: step S901 to step S903.

[0132] Step S901: Obtain a supply content template request message sent by the supply content display terminal for requesting configuration of a supply content template for the current event stream, wherein the supply content template request message includes the supply strategy hit by the current event stream, wherein the supply strategy is used to indicate that when a specified event stream is generated in the terminal application, supply content is provided to a user using the terminal application, wherein the specified event stream is a specified event sequence consisting of a plurality of specified events having a chronological order generated on the terminal application; the current event stream is a current event sequence consisting of a plurality of current events having a chronological order currently generated by the user on the terminal application; Step S902: Obtain a supply content template corresponding to the current event stream according to the supply content template request message; Step S903: Return the target supply content template corresponding to the supply content type to the supply content display terminal.

[0133] In the supply content generation method provided in the third embodiment of the present application, when the supply content display end sends a supply content template request message to the service end, the supply strategy hit by the current event is included, and the supply strategy is a supply strategy pre-configured by the supply strategy configuration end, which includes the supply content type configured for the specified behavior event in the specified event stream. According to the supply content template request message, the supply strategy hit by the current event stream is obtained, thereby obtaining the supply content type corresponding to the current event stream, and according to the supply content type corresponding to the current event stream, the target supply content template corresponding to the supply content type is obtained as the target supply content template corresponding to the current event stream.

[0134] The designated event stream includes a designated behavior event stream, and the designated behavior event stream is a designated behavior event sequence composed of multiple designated behavior events with a chronological relationship generated by the operation performed by the user on the terminal application; the current event stream includes the current behavior event stream, and the supply content template request message also includes the user information to which the current behavior event stream belongs; therefore, obtaining the supply content template corresponding to the current event stream according to the supply content template request message can be achieved in the following manner: obtaining the supply content type applicable to the current behavior event stream according to the supply strategy hit by the current behavior event stream contained in the supply content template request message; obtaining the candidate supply content type corresponding to the supply content type, and obtaining the filtering condition data corresponding to the candidate supply content type, the filtering condition data corresponding to the candidate supply content type including the population type to which the candidate supply content type is applicable; judging whether the user information to which the current behavior event stream belongs belongs to the population type to which the candidate supply content type is applicable, and if so, using the candidate supply content template corresponding to the candidate supply content type as the supply content template corresponding to the current event stream.

[0135] The supply content template request message includes the supply strategy hit by the current behavior event stream, specifically including the supply strategy identification information of the hit supply strategy, the specified behavior event stream identification information of the specified behavior event stream contained in the hit supply strategy, and the supply content type identification information of the supply content type corresponding to the specified behavior event stream. The server obtains the supply strategy identification information of the hit supply strategy, the specified behavior event stream identification information, and the supply content type identification information according to the supply content template request message, and obtains the candidate supply content type corresponding to the supply content type in the supply strategy in the pre-stored supply content type database.

[0136] The supply content type database contains filtering condition data corresponding to the candidate supply content types, which is used to characterize the population information to which the candidate supply content types are applicable. If the user corresponding to the supply content display end belongs to the population information to which the candidate supply content type is applicable, then the candidate supply content type can be adapted to the user corresponding to the supply content display end, otherwise, it is not suitable.

[0137] Among them, the supply content display terminal first obtains the supply strategy list from the server, and the supply strategy list is a list of supply strategies that have been configured, and then compares the current behavior event of the user in the terminal application with the specified behavior event of the supply strategy in the supply strategy list. Therefore, it also includes: obtaining a supply strategy list request message sent by the supply content display terminal to request to obtain a supply strategy list for the user; obtaining a cloud supply strategy list according to the supply strategy list request message; comparing the cloud supply strategy list with the local cache supply strategy list stored in the supply content display terminal to obtain a comparison result; if the comparison result indicates that there is a changed supply strategy in the cloud supply strategy list compared with the local cache supply strategy list, the changed supply strategy is sent to the supply content display terminal as an updated supply strategy.

[0138] The supply strategy list request message includes the identification information of the supply strategy in the local cache supply strategy list, including: comparing the cloud supply strategy list with the local cache supply strategy list stored in the supply content display terminal to obtain the comparison result, including: comparing the identification information of the supply strategy in the cloud supply strategy list with the identification information of the supply strategy in the local cache supply strategy list, if there is different identification information of the supply strategy in the identification information of the cloud supply strategy list and the identification information of the supply strategy in the local cache supply strategy list, then the supply strategy corresponding to the identification information of the different supply strategy in the cloud supply strategy list is used as the changed supply strategy. The supply strategy list request message includes the local supply strategy list stored in the supply content display terminal, and the server compares the local supply strategy list with the cloud supply strategy list. If there is a newly added or modified supply strategy in the cloud supply strategy list, the newly added or modified supply strategy is sent to the supply content display terminal. If the cloud supply strategy list is unchanged compared with the local supply strategy list, the server sends an empty list to the supply content display terminal.

[0139] The following Figures 10 to 13 Describe the interaction process between the supply content display end and the server end, wherein the server end includes at least one of the following sub-units: a contact delivery end, used to determine the contact corresponding to the specified behavior event flow in the supply strategy; a supply content scheduling sub-unit, used to build a supply content type list corresponding to the matching contact; a supply content generation sub-unit, used to generate matching supply content types corresponding to the matching contact; a filtering sub-unit, used to determine whether the supply content type is suitable for the user.

[0140] First describe Fig.10, which is a timing diagram for obtaining a supply content template that hits a supply strategy provided by the third embodiment of the present application. S1001: User accesses a terminal application. The user here refers to a user who accesses a terminal application. The user has multiple access records on multiple pages of the terminal application. The supply content display end detects the user's access logs on multiple pages of the terminal application and obtains the user's current behavior event stream on the terminal application. S1002: Hitting the supply strategy, contact supply recall. The supply content display end compares the current behavior event stream with the specified behavior event stream of the supply strategy in the supply strategy list. If the current behavior event stream hits at least one sub-event stream of the specified behavior event stream in the supply strategy, then the supply content type corresponding to the at least one sub-event stream is the supply content type corresponding to the current behavior event stream. The supply strategy contains the supply content type. The supply content display end renders the supply content template corresponding to the supply content type on the page of the terminal application. After the user receives the supply content template, the supply content instance can be obtained. Among them, the supply content type, for example, coupons; supply content templates, for example, 5 off for purchases over 10, valid for 30 days; supply content instances, for example, after the user receives the supply content template on the same day, the obtained supply content instance is valid from the current date to 30 days, and will be invalid after 30 days. Therefore, the supply content display end will send a request to the server end to obtain the supply content template for the current behavior event stream. Before obtaining the supply content template, first send a request to the contact head end to obtain the matching contact of the current behavior event stream, and then obtain the supply content template corresponding to the matching contact.

[0141] S1003: Contact supply routing. The contact delivery end sends a request to the supply content scheduling subunit for contact supply routing, and obtains the supply content template corresponding to the matching contact. S1004: Construct multiple supply decision execution parameters. The supply content scheduling subunit constructs multiple supply decision execution parameters, which are used to characterize the characteristics of the supply content. S1005: Multiple supply matching check. Compare the obtained multiple supply content template with the supply content type corresponding to the user's current behavior event stream, and obtain the multiple supply content template that matches the supply content type corresponding to the current behavior event stream. S1006: Multiple supply execution recall. The supply content scheduling subunit sends a request to the supply content generation subunit to recall the above-mentioned matching multiple supply content template. S1007: Obtain multiple supplies from the supply center. The supply content generation subunit obtains multiple supply content templates from the supply center, and the supply center stores all the configured supply content templates. S1008: Determine whether the user can apply the supply. The user information is judged by the filtering subunit, and the multiple supply content templates respectively contain filtering condition information, and the filtering condition information of the supply content template includes the population information to which the supply content template is applicable. Among them, the applicable experimental type of the supply content template is used to indicate whether the supply content template is a supply content template that is in the experimental verification stage, and to obtain the supply content template that has been tested experimentally. The visiting users on the target user include various groups of people. First, determine the population type to which the user of the current behavior event flow belongs and the population type to which the supply content template is applicable. If the population type to which the user of the current behavior event flow belongs is consistent with the population type to which the supply content template is applicable, it means that the supply content template belongs to the supply content template applicable to the current behavior event flow of the user.

[0142] S1009: Determine whether the supply meets the experimental requirements. The filtering condition information of the supply content template also includes the experimental type applicable to the supply content template. The supply content template that meets the experimental requirements is the supply content template that can be used for users after the experiment. S1010: Determine whether the supply meets the see-through rule. The supply content generation subunit determines whether the supply meets the see-through rule, which indicates whether the supply content template is a supply content template applicable to the matching contact of the current behavior event stream. If so, the supply content template can be returned to the supply content display end. S1011: Construct supply data return. The supply content generation subunit returns the data of the supply content template that meets the conditions after filtering by the filtering subunit to the supply content scheduling subunit. S1012: Multiple supply sorting & combination. The supply content generation subunit sorts and combines the obtained multiple supply content templates that meet the conditions. The current behavior event stream contains multiple current behavior events, some of which need to be configured with matching contacts, and each matching contact can be configured with at least one supply content template. Therefore, multiple supply content templates that meet the conditions are sorted and combined, including: sorting the supply content templates of the contacts corresponding to each current behavior event according to the execution order of the current behavior event in the current behavior event flow; and also including: sorting multiple supply content templates of the contacts corresponding to each current behavior event.

[0143] S1013: Construct data return. The supply content scheduling subunit returns the construction data of the supply content template to the contact delivery end, and the contact delivery end establishes a correspondence between the data of the supply content template and its corresponding contact. S1014: Return contact data. The contact delivery end returns contact data to the supply content display end, including: contact data of part of the current behavior event in the current behavior event stream and the supply content template data corresponding to the contact. S1015: Rendering. After the supply content display end obtains the contact data, it renders the contact data and the supply content template data corresponding to the contact on the page of the terminal application. For example, a pop-up window with a limited-time discount for a product is displayed on the product information list on the page of the community grocery shopping platform. The pop-up window contains limited-time discount information for a product, for example, 0.1 yuan to buy an onion.

[0144] The above is the process of obtaining the touch point corresponding to the current behavior event stream and the supply content template corresponding to the touch point from the server after the supply content display terminal detects that the user's current behavior event stream hits at least one sub-event stream in the specified behavior event stream of the supply strategy, and rendering the touch point and the supply content template on the page of the terminal application. In this process, the supply content template is matched with the user's current behavior event stream on the terminal application, that is, a corresponding relationship is established between the user's multiple current behavior events on the terminal application and the provided supply content template, which improves the user's willingness to obtain the supply content template, thereby improving the user's success rate in using the supply content to complete the order on the terminal application.

[0145] Please refer to the following Fig.11 , which is a timing diagram of the supply content display end obtaining the supply strategy list from the server end provided in the embodiment of the present application. S1101: User accesses the terminal application. The supply content display end detects that the user enters the terminal application and triggers the operation on the page of the terminal application. In order to verify whether the current behavior event flow contained in the user's trigger operation hits the supply strategy, it is necessary to first obtain the supply strategy list.

[0146] S1102: Request to obtain a strategy list. The supply content display end requests the contact delivery end to obtain a strategy list. The strategy list requested here is a supply strategy list that has been pre-configured by the operator and has been put into use online. The supply strategies in the supply strategy list are used to configure the supply content type for some specified behavior events in the specified behavior event stream. For a specific description, please refer to the relevant part of the first embodiment.

[0147] S1103: Strategy material routing. The contact delivery end sends a request to the supply generation end to obtain a strategy list. S1104: Query the effective strategy list. The supply generation end queries the effective strategy list in the database, where the effective strategy list is a list of supply strategies pre-configured by the operator. S1105: Pre-check of strategy list. The supply generation end first checks the supply strategy list, including: checking whether the supply strategy list is a strategy list that has been configured. S1106: Select the supply strategy in the strategy list that matches the population to which the user belongs. The supply generation end performs a population type check on the supply strategy list through the filtering subsystem to obtain the population type to which each supply strategy in the supply strategy list is applicable. The filtering subsystem is used to store the filtering condition data of the supply strategy list, which includes the population type to which the supply strategy in the supply strategy list is applicable. Then compare it with the population type to which the user who requests to obtain the supply strategy list belongs, and obtain one or more supply strategies applicable to the user. S1107: Select the strategy in the strategy list that meets the experimental conditions. The filtering condition data of the supply strategy list also includes the supply strategies in the supply strategy list that meet the experimental conditions. The supply strategies that meet the experimental conditions are supply strategies that have been verified by experiments and can be put into use online. S1108: Assemble the data and return. After the supply generation end selects the supply strategies that are applicable to the users corresponding to the current behavior event flow and meet the experimental conditions from the supply strategy list, it sends these supply strategy data to the supply content display end. S1109: The supply content display end caches the strategy list data.

[0148] Fig.11 The present invention describes that the supply content display end obtains the effective supply strategy list from the server end. When the user triggers the operation in the terminal application, the current behavior event stream of the user in the terminal application is obtained, and compared with the specified behavior event stream of the supply strategy in the effective supply strategy list, so as to obtain the supply strategy hit by the current behavior event stream.

[0149] Please refer to the following Fig.12, which is a timing diagram of a user receiving a supply strategy provided by an embodiment of the present application. S1201: User accesses a terminal application. When a user accesses a terminal application, the supply content display end detects that the current behavior event stream of the user on the terminal application hits a supply strategy in the supply strategy list, and renders a target supply content template for the matching touch point of the current behavior event in the current behavior event stream on the page of the terminal application used by the user. When a user's collection operation for the target supply content is detected, a request is made to the server to collect the target supply content. S1202: Request to collect supply. Specifically, the supply content display end sends a request to the supply content generation subunit to collect the target supply content. S1203: Recall supply from the supply center. The supply content generation subunit recalls at least one candidate supply content from the supply center. Then, filter at least one candidate supply content, and select the target supply content corresponding to the current behavior event stream of the user. S1204: Select a supply strategy in the strategy list that matches the group to which the user belongs. According to the comparison between the group type applicable to the supply strategy in the supply strategy list and the group type to which the user belongs corresponding to the current behavior event stream, obtain the supply strategy applicable to the user from the supply strategy list. S1205: Select a strategy in the strategy list that meets the experimental conditions. Then, the supply strategies in the supply strategy list are judged for the experimental conditions to obtain the supply strategies that meet the experimental conditions. S1206: Determine whether the supply meets the see-through rules. The supply strategies that meet the user's population and experimental conditions are compared with the supply strategies applicable to the contacts corresponding to the user's current behavior event stream to obtain the supply strategies applicable to the contacts of the current behavior event stream. S1207: If satisfied, call the equity gateway to execute equity issuance. If the selected supply strategy is the supply strategy required by the contact, the supply strategy is issued through the equity gateway, specifically, the supply content template in the supply strategy is sent to the user. S1208: Save the user's receipt record. After the supply content template of the supply strategy in the supply strategy list is issued to the user, the user's receipt record is saved. S1209: Construct data return. The supply content generation subunit sends the issued supply content template data to the supply content display end. S1210: Rendering. The supply content display end renders the supply content template. After the supply content template is issued to the user, the user obtains the supply content instance. The supply content template, for example, the coupon template, is a universal coupon. The supply content instance refers to the supply content enjoyed by the user, for example, the coupon instance. If the coupon template is a coupon with a discount of 4 on purchases of 10 or more and a validity period of 30 days, the coupon instance means that the user enjoys the coupon within 30 days from the day on which the coupon is received.

[0150] Please refer to the following Fig.13, which is a timing diagram of the supply content display end provided in the embodiment of the present application to determine whether there is a cloud feature event node in the current behavior event stream of the user. S1301: The user accesses the terminal application. After the user accesses the terminal application, the supply content display end detects the current behavior event stream of the user on the terminal application. S1302: Determine whether the user hits the policy event node. Compare the current behavior event stream with the specified behavior event stream of the supply strategy in the supply strategy list to determine whether the current behavior event in the user's current behavior event stream hits the specified behavior event in the specified behavior event stream in the supply strategy. S1303: Determine whether the event node contains cloud features. If the current behavior event hits the specified behavior event of the specified behavior event stream in the supply strategy, it is further determined whether the specified behavior event hit by the current behavior event contains cloud features. Among them, the cloud feature indicates that the current behavior event needs to be compared with the specified behavior event through the server to determine whether the current behavior event hits the specified behavior event in the specified behavior event stream of the supply strategy.

[0151] S1304: If included, request cloud feature service. If the specified behavior event contains cloud features, the supply content display end requests cloud feature service from the feature service subunit. S1305: Recall cloud feature configuration data from the database. The feature service subunit obtains the cloud feature configuration data corresponding to the specified behavior event from the database. S1306: Pre-verify whether the features match. The feature service subunit performs a pre-verification operation on the cloud feature configuration data. The pre-verification operation includes determining whether the group to which the user corresponding to the current behavior event stream belongs is the group matched by the cloud feature data, and determining whether the cloud feature data is data that meets the experimental conditions. The specific judgment is S1307 and S1308. S1307: Select the policy in the policy list that matches the group to which the user belongs. S1308: Select the policy in the policy list that meets the experimental conditions. S1309: Assemble the data and return it. After the pre-verification operation of the cloud feature data, the supply strategy configuration data that meets the conditions is obtained and returned to the supply content display end. S1310: Execute cloud feature filtering. The content display end configures data based on the supply strategy and performs cloud feature filtering operations on the user's current behavior event stream.

[0152] The above is passed Figures 10 to 13 Describe the interaction process between the supply content display end and the service end, compare the user's current behavior event stream with the specified behavior event stream in the supply strategy, obtain the supply strategy hit by the current behavior event stream, and then determine the supply content type corresponding to the specified behavior event stream of the hit supply strategy as the supply content type corresponding to the current behavior event stream. This process matches a series of current behavior events of the user in the terminal application with the supply content, improves the matching degree of the supply content obtained by the user, and improves the success rate of the user receiving and using the supply content.

[0153] The supply strategy list described in the above process is a list of supply strategies pre-configured by the operator. Figures 14 to 17 Describe the process of creating, publishing, decommissioning, and editing a provisioning strategy.

[0154] Please refer to the following Fig.14 , which is a timing diagram of the operator creating a supply strategy provided by an embodiment of the present application. S1401: Access. The supply strategy configuration end detects the access operation of the operator and creates a supply strategy. S1402: Create a strategy (basic, population, experiment). Create basic information of the supply strategy, applicable population information and information on experimental conditions that can be met. S1403: Verify population information. The operator sets the population information to which the supply strategy is applicable on the supply strategy configuration end. S1404: Verify experimental information. The operator sets the applicable experimental conditions for the supply strategy on the supply strategy configuration end. S1405: Jump to the feature center to configure the flow tree. The supply strategy configuration end requests the feature service subunit of the service end to configure the specified behavior event flow of the supply strategy. S1406: Return the flow tree. The feature service subunit returns the specified behavior event flow that has been configured to the supply strategy configuration end. S1407: Configure contact supply information. After configuring the specified behavior event flow to which the strategy is applicable, configure contacts and supply content for the specified behavior event flow. S1408: Verify the configuration policy. The supply policy configuration end verifies whether the configured supply policy meets the preset configuration conditions. If so, the configuration is complete. S1409: Save the policy creation record. The configured supply policy is stored and recorded in the database. S1410: Return creation success. The supply policy configuration end returns a prompt message indicating that the supply policy has been successfully created. The created supply policy includes the supply policy version number. The supply policy list hit by the user's current behavior event and the supply content list hit by the supply policy list both contain the supply policy version number of the hit supply policy. After the policy is successfully created, the default status is the preview status. In the preview status, it is visible only to whitelist users. After the created policy is published and approved, the status of the supply policy is the online status. The supply policy in this status is visible to all users.

[0155] Please refer to the following Fig.15, which is a timing diagram of the supply policy configuration end providing an embodiment of the present application publishing the supply policy. S1501: Request to publish the policy. The supply policy configuration end sends a request to the policy configuration service subunit to publish the configured supply policy. S1502: Query the policy list. The policy configuration service subunit queries the policy list from the database, and the policy list in the database is a list of policies that have been configured. S1503: Publish the policy. Publish the configured policy list. S1504: Pre-check for policy online. Before publishing the supply policy, perform a pre-check on the supply policy to be published. S1505: Pass, change the database policy status. If the pre-check of the supply policy to be published passes, change the status of the supply policy in the database to published. S1506: Return to successful publication.

[0156] Please refer to the following Fig.16 , which is a timing diagram of the supply policy offline provided by the supply policy configuration end in an embodiment of the present application. S1601: Request to offline the policy. The supply policy configuration end requests the policy configuration service subunit to offline the supply policy that has been online. S1602: Query the policy list. The policy configuration service subunit queries the supply policy list from the database. S1603: Execute the offline policy. The policy configuration service subunit executes the offline operation on the supply policy. S1604: Policy offline pre-check. The policy configuration service subunit performs a pre-check before executing the offline operation on the supply policy. S1605: Passed, change the database policy status; if the pre-check of the supply policy passes, change the status of the supply policy in the database to offline. S1606: Return offline success.

[0157] Please refer to the following Fig.17, which is a timing diagram of the supply content strategy configuration end editing the supply strategy provided by the embodiment of the present application. S1701: Request to edit the supply strategy. S1702: Query the strategy list. The supply strategy configuration end queries the strategy list from the database to obtain an editable strategy. S1703: Click on the editable strategy to enter the edit. The supply strategy configuration end performs an editing operation on the editable supply strategy. S1704: Check whether the current strategy is editable. Before performing the editing operation on the supply strategy, first check whether the current strategy is an editable supply strategy. If it is an editable supply strategy, edit the supply strategy. S1705: Edit the current strategy configuration. Editing the current strategy configuration includes editing the basic information of the supply strategy, including increasing the record version number of the supply strategy, and not changing the strategy version number of the supply strategy. Editing the current strategy configuration includes editing the population information to which the strategy is applicable and the experimental conditions that can be met. S1706: Select the strategy in the strategy list that matches the population to which the user belongs. S1707: Select the strategy in the strategy list that meets the experimental conditions. S1708: Jump to the feature center to configure the flow timing node. When configuring the supply strategy, configure the specified behavior event stream applicable to the supply strategy through the feature service subunit. In the process of configuring the flow number, upgrade the policy version number of the supply strategy. At the same time, generate new data records based on the newly added policy version of the supply strategy in the specified behavior event node table, user hit strategy table, and user hit supply table of the supply strategy. S1709: Return the flow tree. The feature service subunit returns the specified behavior event stream applicable to the supply strategy to the supply strategy configuration end. S1710: Configure contact supply information. The supply strategy configuration end requests the supply content generation subunit to configure the contact supply information. S1711: Verify the policy configuration. S1712: Save the policy editing record. After the supply strategy is edited, save the editing record of the supply strategy. S1713: Return to edit success.

[0158] The above is passed Figures 14 to 17 Describe the interaction between the supply strategy configuration end and the server end, and execute the creation, release, offline and editing process of the supply strategy. The created supply strategy configures the supply content type for some specified behavior events in the specified behavior event stream. Compared with the prior art that configures a single supply content for a single behavior event of a user, or the operator uniformly configures fixed supply content for multiple pages of the terminal application, the configuration process of the above supply strategy effectively improves the matching degree between the supply content type contained in the supply strategy and the user's current behavior event stream in the terminal application, thereby improving the user's success rate in receiving and using the supply content in the terminal application.

[0159] Fourth embodiment

[0160] Corresponding to the content providing method provided in the first embodiment of the present application, the fourth embodiment of the present application also provides a content providing device. Since the device embodiment is basically similar to the first embodiment, the description is relatively simple, and the relevant parts can refer to the partial description of the first embodiment. The device embodiment described below is only illustrative.

[0161] Please refer to Fig.18 , which is a schematic diagram of a supply content providing device provided in the fourth embodiment of the present application. The supply content providing device provided in the fourth embodiment of the present application includes: a supply strategy list acquisition unit 1801, used to acquire a supply strategy list, the supply strategy in the supply strategy list is used to indicate that when a specified event stream is generated in the terminal application, the supply content is provided to the user using the terminal application, and the specified event stream is a specified event sequence composed of multiple specified events with a sequential relationship generated on the terminal application; a detection unit 1802, used to detect whether the current event stream generated on the terminal application hits the supply strategy in the supply strategy list; a supply content acquisition unit 1803, used to acquire the supply content for the hit supply strategy if the current event stream hits the supply strategy in the supply strategy list; a supply content providing unit 1804, used to provide the supply content to the user currently using the terminal application.

[0162] Fifth embodiment

[0163] Corresponding to the supply strategy configuration method provided in the second embodiment of the present application, the fifth embodiment of the present application also provides a supply strategy configuration device. Since the device embodiment is basically similar to the fifth embodiment, the description is relatively simple, and the relevant parts can refer to the partial description of the second embodiment. The device embodiment described below is only illustrative.

[0164] Please refer to Fig.19 , which is a schematic diagram of a supply strategy configuration device provided in the fifth embodiment of the present application. The supply strategy configuration device provided in the fifth embodiment of the present application includes: a designated event stream configuration unit 1901, which is used to configure a designated event stream to which the supply strategy is applicable, and the designated event stream is a designated event sequence composed of multiple designated events with a sequential relationship generated on the terminal application; a supply content configuration unit 1902, which is used to configure the supply content type for the designated event of the designated event stream, and the supply content type is the type of recommended information that matches the designated event of the designated event stream of the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy; a supply strategy generation unit 1903, which is used to generate a supply strategy according to the designated event stream and the supply content type.

[0165] Sixth embodiment

[0166] Corresponding to the method for generating content provided in the third embodiment of the present application, the sixth embodiment of the present application further provides a device for generating content. Since the device embodiment is basically similar to the third embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the third embodiment. The device embodiment described below is merely illustrative.

[0167] Please refer to Fig. 20 , which is a schematic diagram of a supply content generation device provided in the sixth embodiment of the present application. The supply content generation device provided in the sixth embodiment of the present application includes: a supply content template request message obtaining unit 2001, which is used to obtain a supply content template request message sent by a supply content display terminal for requesting to configure a supply content template for a current event stream, the supply content template request message includes a supply strategy hit by the current event stream, the supply strategy is used to indicate that when a specified event stream is generated in a terminal application, supply content is provided to a user using the terminal application, the specified event stream is a specified event sequence consisting of a plurality of specified events having a sequential relationship generated on the terminal application; the current event stream is a current event sequence consisting of a plurality of current events having a sequential relationship currently generated by the user on the terminal application; a supply content template obtaining unit 2002, which is used to obtain a supply content template corresponding to the current event stream according to the supply content template request message; and a supply content template returning unit 2003, which is used to return a target supply content template corresponding to the supply content type to the supply content display terminal.

[0168] Seventh embodiment

[0169] Corresponding to the methods of the first, second and third embodiments of the present application, the seventh embodiment of the present application further provides an electronic device. The electronic device includes: a processor; and a memory for storing a computer program. After the electronic device is powered on and the computer program is run by the processor, the methods of the first, second and third embodiments are executed. Fig.21 As shown, Fig.21This is a schematic diagram of an electronic device provided in the seventh embodiment of the present application. The electronic device specifically includes: at least one processor 2101, at least one communication interface 2102, at least one memory 2103 and at least one communication bus 2104; optionally, the communication interface 2102 can be an interface of a communication module, such as an interface of a GSM module; the processor 2101 may be a processor CPU, or an application-specific integrated circuit ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement an embodiment of the present invention. The memory 2103 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk storage. Among them, the memory 803 stores a program, and the processor 2101 calls the program stored in the memory 2103 to execute the method of the first embodiment, the second embodiment and the third embodiment of the present invention.

[0170] Eighth embodiment

[0171] Corresponding to the methods of the first, second and third embodiments of the present application, the eighth embodiment of the present application further provides a computer storage medium. The computer storage medium stores a computer program, which is run by a processor to execute the methods of the first, second and third embodiments. Although the present application is disclosed as above with a preferred embodiment, it is not intended to limit the present application. Any person skilled in the art can make possible changes and modifications without departing from the spirit and scope of the present application. Therefore, the scope of protection of the present application shall be subject to the scope defined by the claims of the present application. In a typical configuration, a computing device includes one or more processors (CPU), an input / output interface, a network interface and a memory. The memory may include non-permanent memory in a computer-readable medium, a random access memory (RAM) and / or a non-volatile memory in the form of a read-only memory (ROM) or a flash memory (flash RAM). The memory is an example of a computer-readable medium. 1. Computer-readable media include permanent and non-permanent, removable and non-removable media, and information storage can be implemented by any method or technology. The information can be a computer-readable instruction, a data structure, a module of a program or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include non-transitory media such as modulated data signals and carrier waves. 2. It should be understood by those skilled in the art that the embodiments of the present application can be provided as methods, systems or computer program products. Therefore, the present application can take the form of a complete hardware embodiment, a complete software embodiment or an embodiment combining software and hardware aspects. Moreover, the present application can take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code. It should be noted that the embodiments of the present application may involve the use of user data. In actual applications, user-specific personal data can be used in the scheme described herein within the scope permitted by applicable laws and regulations, subject to the requirements of applicable laws and regulations of the country where the user is located (for example, with the user's explicit consent, effective notification to the user, etc.).It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

Claims

1. A content providing method, characterized in that: include: Obtaining a supply strategy list, wherein the supply strategies in the supply strategy list are used to indicate that supply content is provided to a user using the terminal application when a specified event stream is generated in the terminal application, wherein the specified event stream is a specified event sequence consisting of a plurality of specified events having a sequential relationship generated in the terminal application; Detecting whether the current event stream generated on the terminal application hits the supply strategy in the supply strategy list; If the current event stream hits a supply strategy in the supply strategy list, obtaining supply content for the hit supply strategy; The provided content is provided to a user currently using the terminal application.

2. The method according to claim 1, characterized in that: The supply strategy includes a supply content type configured for a specified event of the specified event stream; the supply content type is a type of recommended information that matches a specified event of the specified event stream of the supply strategy when the current event stream generated by the operation performed by the user on the terminal application hits the supply strategy; the specified event stream includes a specified behavior event stream, and the specified behavior event stream is a specified behavior event sequence composed of multiple specified behavior events with a sequential relationship generated by the operation performed by the user on the terminal application; The detecting whether the current event stream generated on the terminal application hits the supply strategy in the supply strategy list includes: detecting whether the current behavior event stream generated by the operation performed by the user on the terminal application hits the supply strategy in the supply strategy list; If the current event stream hits the supply strategy in the supply strategy list, then the supply content is obtained for the hit supply strategy, including: if the current behavior event stream hits the supply strategy in the supply strategy list, then the supply content type configured for the specified behavior event of the specified behavior event stream of the hit supply strategy is obtained; according to the supply content type, the supply content of the current behavior event stream is obtained.

3. The method according to claim 2, characterized in that The obtaining, according to the supplied content type, the supplied content of the current behavior event stream comprises: Obtaining a provision content template of a provision content type for a specified behavior event of the specified behavior event stream; The supply content of the current behavior event stream is generated by combining the supply content template corresponding to the supply content type, the characteristic information of the population to which the user belongs, and the event characteristic information corresponding to the current behavior event stream.

4. The method according to claim 2, characterized in that: The detecting whether the current behavior event flow generated by the operation performed by the user on the terminal application hits the supply strategy in the supply strategy list includes: Inputting the current behavior event stream into the end computing model, obtaining a target score for the current behavior event stream returned by the end computing model, wherein the target score for the current behavior event stream is used to represent the user's intention to obtain the provided content represented by the current behavior event stream; If the target score for the current behavior event stream is greater than a preset score threshold, it means that the current behavior event stream of the user indicates that the user needs to obtain provided content.

5. The method according to claim 2, characterized in that: The obtaining of the supply content of the current behavior event stream comprises: obtaining the supply content of the current behavior event of the current behavior event stream, wherein the supply content of the current behavior event is obtained according to the supply content type configured for the corresponding specified behavior event of the specified behavior event stream in the supply strategy hit by the current behavior event stream; The supply strategy further includes a touch point configured for a specified behavior event of the specified behavior event stream, wherein the touch point is a display position on a page of the terminal application for displaying the supply content; The providing the supplied content to the user currently using the terminal application comprises: Obtaining a configured designated behavior event of a configured contact and a supply content type in a designated behavior event stream included in a supply strategy hit by the current behavior event stream; Using the contact point of the configured specified behavior event as the corresponding contact point matching the current behavior event in the current behavior event stream; The matching supply content matching the current behavior event is rendered at the touch point matching the current behavior event.

6. The method according to claim 5, characterized in that Also includes: If it is detected that the user has not performed a claiming operation for the matching supply content that matches the current behavior event, and the next behavior event stream generated by the operation performed by the user on the terminal application contains at least one next behavior event that matches the current behavior event, then rendering of the matching supply content that matches the current behavior event is stopped for the at least one next behavior event.

7. A supply strategy configuration method, characterized in that: include: A specified event stream to which the provisioning strategy is applicable is configured, wherein the specified event stream is a specified event sequence consisting of a plurality of specified events having a sequential relationship generated on a terminal application; Configuring a supply content type for a specified event of the specified event stream, wherein the supply content type is a type of recommended information that matches a specified event of the specified event stream of the supply strategy when a current event stream generated by an operation performed by the user on the terminal application hits the supply strategy; A provisioning strategy is generated according to the specified event stream and the provisioning content type.

8. The method according to claim 7, characterized in that The specified event stream applicable to the configuration supply strategy includes: a specified behavior event stream applicable to the configuration supply strategy, wherein the specified behavior event stream is a specified behavior event sequence consisting of a plurality of specified behavior events having a sequential relationship generated by the operation performed by the user on the terminal application; The configuration provisioning strategy is applicable to the specified behavior event stream, including: Obtain the user's historical behavior event stream based on the user's historical behavior log; Acquire multiple historical behavior events in the historical behavior event stream of the user and the execution order of the multiple historical behavior events in the historical behavior event stream; According to the plurality of historical behavior events and the execution order of the plurality of historical behavior events, a specified behavior event stream to which a supply strategy is applicable is configured.

9. The method according to claim 8, characterized in that Also includes: Configuring filtering condition data of a specified behavior event in the specified behavior event stream, wherein the filtering condition data of the specified behavior event includes a supply content type configuration state of the specified behavior event, wherein the supply content type configuration state includes a first supply content type configuration state of a configurable supply content type for the specified behavior event, and a second supply content type configuration state of a non-configurable supply content type for the specified behavior event; The configuring the supply content type for the specified event stream includes: configuring the supply content type for at least one specified behavior event in the specified behavior event stream; The configuring of the supply content type for at least one designated behavior event in the designated behavior event stream comprises: Obtain filtering condition data for the specified behavior event. If the filtering condition data for the specified behavior event indicates that the supply content type configuration state of the specified behavior event is the first supply content type configuration state, obtain the matching supply content type applicable to the specified behavior event from the supply content type list corresponding to the specified behavior event stream as the supply content type configured for the specified behavior event.

10. The method according to claim 9, characterized in that The filtering condition data of the specified behavior event also includes a list of contacts applicable to the specified behavior event; The step of obtaining the matching supply content type applicable to the specified behavior event from the supply content type list corresponding to the specified behavior event stream includes: Configuring a matching contact and a list of supply content types applicable to the matching contact for the specified behavior event; If there is at least one identical supply content type in the list of supply content types corresponding to the specified behavior event stream and the list of supply content types applicable to the matching contact of the specified behavior event, then the at least one identical supply content type will be used as the matching supply content type corresponding to the matching contact of the specified behavior event.

11. A method for generating supply content, characterized in that: include: Obtaining a supply content template request message sent by a supply content display terminal for requesting configuration of a supply content template for a current event stream, wherein the supply content template request message includes a supply strategy hit by the current event stream, wherein the supply strategy is used to indicate that when a specified event stream is generated in a terminal application, supply content is provided to a user using the terminal application, wherein the specified event stream is a specified event sequence consisting of a plurality of specified events having a sequential relationship generated on the terminal application; and the current event stream is a current event sequence consisting of a plurality of current events having a sequential relationship currently generated by the user on the terminal application; Obtaining a supply content template corresponding to the current event stream according to the supply content template request message; The target supply content template corresponding to the supply content type is returned to the supply content display terminal.

12. The method according to claim 11, characterized in that The specified event stream includes a specified behavior event stream, which is a specified behavior event sequence consisting of a plurality of specified behavior events having a sequential relationship generated by the operation performed by the user on the terminal application; the current event stream includes a current behavior event stream, and the content template provision request message also includes user information to which the current behavior event stream belongs; The obtaining, according to the supply content template request message, the supply content template corresponding to the current event stream comprises: Obtaining a provisioning content type applicable to the current behavior event flow according to the provisioning strategy hit by the current behavior event flow included in the provisioning content template request message; Obtaining a candidate supply content type corresponding to the supply content type, and obtaining filtering condition data corresponding to the candidate supply content type, wherein the filtering condition data corresponding to the candidate supply content type includes a population type to which the candidate supply content type is applicable; Determine whether the user information to which the current behavior event stream belongs belongs to the population type to which the candidate supply content type is applicable. If so, use the candidate supply content template corresponding to the candidate supply content type as the supply content template corresponding to the current event stream.

13. The method according to claim 11, characterized in that Also includes: Obtaining a supply strategy list request message sent by the supply content display terminal for requesting to obtain a supply strategy list for the user; Obtaining a cloud provisioning strategy list according to the provisioning strategy list request message; Comparing the cloud-based supply strategy list with the local cache supply strategy list stored in the supply content display terminal to obtain a comparison result; If the comparison result indicates that there is a changed supply strategy between the cloud supply strategy list and the local cache supply strategy list, the changed supply strategy is used as an updated supply strategy and sent to the supply content display terminal.

14. The method according to claim 13, characterized in that The supply strategy list request message includes identification information of the supply strategy in the local cache supply strategy list, including: The step of comparing the cloud supply strategy list with the local cache supply strategy list stored in the supply content display terminal to obtain a comparison result includes: The identification information of the supply strategy in the cloud supply strategy list is compared with the identification information of the supply strategy in the local cache supply strategy list. If the identification information of the supply strategy in the cloud supply strategy list and the identification information of the supply strategy in the local cache supply strategy list have different identification information of the supply strategy, the supply strategy corresponding to the identification information of the different supply strategy in the cloud supply strategy list is used as the changed supply strategy.

15. An electronic device, comprising: processor; and a memory for storing a computer program, wherein after the electronic device is powered on and the computer program is run by the processor, any method described in 1-14 is executed.

16. A computer storage medium storing a computer program, wherein the computer program is executed by a processor to perform any one of the methods described in 1-14.

Images