Simulation display device and method for urban outdoor advertisement planning and design

Abstract

The invention discloses a simulation display device and method for urban outdoor advertisement planning and design, relates to the field of advertisement planning and design, and solves the problem that the advertisement planning and design cost is increased due to the fact that the existing advertisement planning and design generally only stays at an indoor design discussion stage and is prone to generating a large deviation from actual use. The device comprises a box body, a box body, a sliding seat, a rotating box, a rotating drum, a sea newspaper, a driving assembly, a supporting frame, a sliding rail, a sliding frame, a display screen and a pushing assembly, and a first telescopic rod is connected between the bottom of the box body and the supporting frame so as to push the side face of the sliding rail to abut against the side face of the rotating box in an attached and sliding mode, so that the rotating box is gradually rotated to be in a vertical state from a horizontal state; a storage assembly is arranged in the box body and used for pulling the rotating box in the vertical state to be stored in the box body. According to the device and the method, indoor and outdoor simulation testing can be effectively and flexibly carried out on advertisement planning design, and the deviation between the advertisement effect and the design stage in actual use is reduced.

Description

Technical Field

[0001] The invention relates to the field of advertising planning and design, and in particular to a simulation display device and method for urban outdoor advertising planning and design. Background Art

[0002] Advertising planning and design is a series of specific action guidelines and steps formulated by advertisers to achieve advertising goals. It includes: the previous market competition of the advertising product, market conditions, competitors, market size and saturation, etc., clarifying the expected goals of the advertising activities, selecting one or more advertising media for reasonable use based on product characteristics and consumer conditions, formulating a promotional activity plan for the purpose of assisting the advertising activities, estimating all expenses based on the scale of the advertising activities, and preparing a detailed list of advertising fees to be paid for each advertising media, and evaluating whether the advertising has achieved the expected goals. If so, the advertising is successful.

[0003] At present, the planning and design simulation of advertisements usually only stays at the stage of indoor discussion and design, and does not involve the actual use effect outdoors, which leads to a large deviation between the theoretical planning and design and the actual effect, thereby reducing the quality of planning and design and increasing additional costs. Therefore, a simulation display device and method for urban outdoor advertising planning and design is proposed. Summary of the invention

[0004] The purpose of the present invention is to provide a simulation display device and method for urban outdoor advertising planning and design, which solves the problem that existing advertising planning and design usually only stays at the indoor design discussion stage, easily deviates greatly from actual use, resulting in reduced quality of advertising planning and design, and additional cost increases.

[0005] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: a simulation display device for urban outdoor advertising planning and design, comprising a box body, wherein two sides of the box body are slidably connected with slide seats, each slide seat is hinged with a rotating box, and two sides of the bottom of the rotating box are rotatably connected with rotating drums, and the rotating box is also provided with poster paper and a driving assembly, and the driving assembly is used to drive two rotating drums that are rolled up with poster paper to rotate in the same direction;

[0006] A support frame is provided in the box body, and slide rails are connected to both sides of the upper end of the support frame. A slide is slidably connected in the slide rail, and a display screen is rotatably connected on the slide. A pushing component for pushing the display screen to rotate is provided on the support frame. A telescopic rod is connected between the bottom of the box body and the support frame to push the slide rail on the support frame to fit and slide with the rotating box to gradually rotate the rotating box from a horizontal state to a vertical state. A storage component is provided in the box body, and the storage component is used to pull the rotating box in a vertical state and store it into the box body.

[0007] Preferably, the driving assembly includes a small sprocket, a driving motor, and a chain, the small sprocket is mounted on the lower end of the rotating drum, the driving motor is connected to the bottom of the rotating box, and the output end of the driving motor is mounted with a large sprocket, and the chain is mounted on the outside of the small sprocket and the large sprocket.

[0008] Preferably, the pushing assembly includes two telescopic rods, an articulated frame, and a bottom frame, the two telescopic rods are connected to the upper side of the support frame, the articulated frame is connected to the two telescopic rods, both sides of the articulated frame are rotatably connected to the bottom frame, the bottom frames on both sides are rotatably connected to the slides on both sides at sides away from each other, the display screen is embedded in the bottom frame, and is rotatably connected to the slide through the bottom frame.

[0009] Preferably, a second guide slide bar is connected to the bottom of the box body, and the support frame is slidably sleeved on the outer side of the second guide slide bar.

[0010] Preferably, the storage assembly includes a pulley, a guide slide bar three, a skateboard, and a pull plate, the pulley is rotatably connected to the bottom of the box, the guide slide bar three is connected to the bottom of the box and is on one side of the pulley, the skateboard is slidably sleeved on the outside of the guide slide bar three, a pull rope is connected between the slide seat and the skateboard, and the lower end of the pull rope is passed around the lower side of the pulley, the pull plate is connected to the support frame, and the upper end surface of the pull plate cooperates and contacts with the lower end surface of the skateboard.

[0011] Preferably, a guide slide rod 1 is connected to the bottom of the box body, the slide seat sliding sleeve is arranged on the outside of the guide slide rod 1, the outer side of the guide slide rod 1 is sleeved with a spring, and the two ends of the spring are respectively connected to the slide seat and the bottom of the box body.

[0012] Preferably, the rotating box is rotatably connected to the sliding seat through a scroll hinge, and the scroll hinge drives the rotating box to rotate toward one side of the slide rail. The inner wall of the box is connected to a limiting platform, and the lower end surface of the rotating box is limited by the limiting platform. One side of the slide rail is connected to a limiting strip, and slides in contact with the side of the rotating box through the limiting strip.

[0013] Preferably, the pulleys are arranged on both sides of the bottom of the box body, and the pulleys on both sides are located on the sides where the slide seats on both sides are close to each other, and are located on the sides where the guide slide bars on both sides are away from each other.

[0014] The simulation display method for urban outdoor advertising planning and design includes the following specific steps:

[0015] Step 1: Move the device to the indoor or outdoor display area where simulation display is required;

[0016] Step 2: The driving assembly drives the two rotating drums to rotate in the same direction and switch directions back and forth, driving the poster paper wound together on the outside of the two rotating drums to roll back and forth, and display the advertising planning and design information on the poster paper;

[0017] Step 3: Control the telescopic rod to extend, push the slide rail upward, and push the rotating box in the horizontal state to the vertical state, and then use the pushing component to push the display screen to rotate to the horizontal state, and display the advertising planning and design information through the display screen and the poster paper together or separately;

[0018] Step 4: further control the extension of the telescopic rod 1, and store the display screen in the vertical state in step 3 into the box through the storage component. At this time, the display screen alone or in conjunction with the poster paper can display the advertising planning and design information.

[0019] Compared with the related art, the simulation display device and method for urban outdoor advertising planning and design provided by the present invention have the following beneficial effects:

[0020] The present invention displays advertisements on poster paper by circulating the poster paper in the rotating box, and can also rotate the display screen from a folded state to a horizontally unfolded state or an inclined state to digitally display the advertisements. The poster paper and the display screen can also be used outdoors in combination or alone to conduct actual simulation tests on the advertising effects, thereby reducing the effect deviation when the advertisements are actually used. The storage of the rotating box and the coordinated adjustment of the display screen and the poster paper can be achieved through fewer driving parts, reducing the structure and control, which is beneficial to the later operation and maintenance. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] Figure 1 It is a structural schematic diagram of the present invention.

[0022] Figure 2 It is a cross-sectional view of the structure of the present invention.

[0023] Figure 3 It is a schematic diagram of the structure inside the box of the present invention.

[0024] Figure 4 It is a structural schematic diagram of the driving component of the present invention.

[0025] Figure 5 It is a structural schematic diagram of the transfer box of the present invention.

[0026] Figure 6 It is a schematic diagram of the structure of the driving assembly of the present invention.

[0027] In the figure: 1. box body; 2. limit table; 3. slide seat; 4. rotating box; 5. telescopic rod 1; 6. support frame; 7. poster paper; 8. slide rail; 9. slide frame; 10. telescopic rod 2; 11. articulated frame; 12. bottom frame; 13. display screen; 14. guide slide bar 2; 15. guide slide bar 1; 16. spring; 17. pulley; 18. guide slide bar 3; 19. slide plate; 20. pull rope; 21. pull plate; 22. limit strip; 23. rotating drum; 24. small sprocket; 25. drive motor; 26. large sprocket; 27. chain. DETAILED DESCRIPTION

[0028] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, rather than all the embodiments; based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0029] Embodiment 1:

[0030] See also Figure 1-6 The present invention provides a technical solution: a simulation display device for urban outdoor advertising planning and design, including a box body 1, with slides 3 slidably connected on both sides of the box body 1, each slide 3 is hinged with a rotating box 4, and both sides of the bottom of the rotating box 4 are rotatably connected with rotating drums 23, and poster paper 7 and a driving component are also arranged in the rotating box 4, and the driving component is used to drive the two rotating drums 23 that are rolled up with the poster paper 7 to rotate in the same direction.

[0031] The driving assembly includes a small sprocket 24, a driving motor 25, and a chain 27. The small sprocket 24 is mounted on the lower end of the rotating drum 23, the driving motor 25 is connected to the bottom of the rotating box 4, and the output end of the driving motor 25 is mounted with a large sprocket 26, and the chain 27 is mounted on the outside of the small sprocket 24 and the large sprocket 26.

[0032] like Figure 5 and 6 As shown, the bottom of the rotating drums 23 on both sides can be rotatably connected to the bottom of the rotating box 4 through bearings, and the driving motor 25 is installed at the bottom of the rotating box 4 between the two rotating drums 23. In this way, the operation of the driving motor 25 can drive the large sprocket 26 to rotate, and through the linkage of the chain 27, the small sprockets 24 on both sides are synchronously driven to rotate in the same direction as the rotating drum 23, so that the poster paper 7 is wound on the rotating drum 23 on the left, and the rotating drum 23 on the right is in a state of unwinding the poster paper 7. When the poster paper 7 outside the rotating drum 23 on the right is about to be unwound, the driving motor 25 is controlled to reverse, so that the left and right rotating drums 23 alternately wind the poster paper 7, so that the poster paper 7 can roll back and forth to display the advertising planning and design information thereon.

[0033] A support frame 6 is provided in the box body 1, and slide rails 8 are connected to both sides of the upper end of the support frame 6. A slide frame 9 is slidably connected in the slide rail 8, and a display screen 13 is rotatably connected on the slide frame 9. A pushing component for pushing the display screen 13 to rotate is provided on the support frame 6. A telescopic rod 5 is connected between the bottom of the box body 1 and the support frame 6 to push the slide rail 8 on the support frame 6 to fit and slide against the side of the rotating box 4, so that the rotating box 4 gradually rotates from a horizontal state to a vertical state. A storage component is provided in the box body 1, and the storage component is used to pull the rotating box 4 in a vertical state to be stored in the box body 1.

[0034] The pushing assembly includes a telescopic rod 10, an articulated frame 11, and a bottom frame 12. The telescopic rod 10 is connected to the upper side of the support frame 6, and the articulated frame 11 is connected to the telescopic rod 10. Both sides of the articulated frame 11 are rotatably connected to the bottom frame 12. The bottom frames 12 on both sides are rotatably connected to the slides 9 on both sides away from each other. The display screen 13 is embedded in the bottom frame 12 and is rotatably connected to the slide 9 through the bottom frame 12.

[0035] The slide 9 is arranged flush with the side of the box body 1 in the initial state when the telescopic rod 5 is not extended, which can ensure that it has a good sealing effect on the side of the box body 1 and prevent excessive dust or impurities from entering the box body 1.

[0036] like Figure 3 and 4 As shown, the telescopic rod 1 5 is first extended to drive the support frame 6 and the slide rail 8 to move upward, and the lower side of the rotating box 4 is pushed by the slide rail 8, so that the rotating box 4 is rotated from the horizontal state to the vertical state. At this time, the slide rail 8 is also higher than the box body 1 and is above it, and the telescopic rod 2 10 is controlled to extend, thereby driving the hinge seat 11 to move upward, so as to drive the bottom frame 12 to rotate, and push the slides 9 on both sides that were originally flush with the sides of the box body 1 to gradually move away from each other and extend to the outside of the box body 1. At this time, the display screen 13 on the bottom frame 2 is rotated from the original inclined state in the box body 1 to the horizontal state above the box body 1 according to the rotation of the bottom frame 12, and the display screens 13 on the front and rear sides can be used separately or in combination as a display screen group to realize the digital display of advertising planning and design information. At this time, the rotating box 4 is in a vertical state, and the digital display of the display screen 13 can also be used together or separately with the circular scrolling display of the poster paper 7.

[0037] The bottom of the box body 1 is connected with a guide slide bar 2 14, and the support frame 6 is slidably sleeved on the outer side of the guide slide bar 2 14, so that when the telescopic rod 1 5 is extended to push the support frame 6 upward, the sliding stability of the support frame 6 is guaranteed.

[0038] The storage assembly includes a pulley 17, a guide slide bar 18, a slide plate 19, and a pull plate 21. The pulley 17 is rotatably connected to the bottom of the box body 1. The guide slide bar 18 is connected to the bottom of the box body 1 and is on one side of the pulley 17. The slide plate 19 is slidably sleeved on the outside of the guide slide bar 18. A pull rope 20 is connected between the slide seat 3 and the slide plate 19, and the lower end of the pull rope 20 is passed around the lower side of the pulley 17. The pull plate 21 is connected to the support frame 6, and the upper end surface of the pull plate 21 cooperates and contacts with the lower end surface of the slide plate 19.

[0039] A guide slide bar 15 is connected to the bottom of the box body 1, and the slide seat 3 is slidably sleeved on the outer side of the guide slide bar 15. A spring 16 is sleeved on the outer side of the guide slide bar 15. The two ends of the spring 16 are respectively connected to the slide seat 3 and the bottom of the box body 1. The setting of the guide slide bar 15 can guide the slide seat 3 to slide up and down while keeping the slide of the slide seat 3 stable. The setting of the spring 16 can give the slide seat 3 a certain upward elastic force, so that when there is no external force, the slide seat 3 can be at the highest position of the guide slide bar 15.

[0040] The rotating box 4 is rotatably connected to the slide seat 3 through a scroll hinge, and the scroll hinge drives the rotating box 4 to rotate toward one side of the slide rail 8. The inner wall of the box body 1 is connected to the limiting platform 2, and the lower end surface of the rotating box 4 is limited by the limiting platform 2. One side of the slide rail 8 is connected to the limiting strip 22, and the limiting strip 22 is used to fit and slide against the side of the rotating box 4.

[0041] like Figure 1 As shown, the box body 1 is a square structure, and the slide seats 3 are slidably arranged on both sides thereof. The limit platforms 2 are connected to the left and right ends of the front and rear inner walls of the box body 1, and the slide seats 3 on both sides are close to each other. In this way, the rotating box 4 is also in the highest position under the action of the spring 16 on the slide seat 3. At this time, the rotating box 4 rotates to the side of the slide rail 8 under the action of the spring hinge, and is in a horizontal state. The rotating box 4 in the horizontal state can just contact and limit with the upper end of the limit platform 2, and maintain stability.

[0042] The limit strip 22 allows the slide rail 8 to fit and slide against the lower end of the rotating box 4, and the stability can be further increased by the limit strip 22, that is, when the rotating box 4 is pushed to a vertical state, the vertical side of the limit strip 22 can completely fit and slide against the side of the rotating box 4 in the vertical state.

[0043] like Figure 3As shown, the telescopic rod 15 drives the support frame 6 and the slide rail 8 to move upward, and after pushing the rotating box 4 from the horizontal to the vertical state, the pull plate 21 connected to the support frame 6 just lifts the slide plate 19 to the state where the pull rope 20 is tightened. When the telescopic rod 15 continues to extend and drives the slide rail 8 to move upward, the pull plate 21 can continue to pull the slide plate 19 upward, and pull the slide seat 3 to slide downward on the outer side of the guide slide rod 15 through the pull rope 20, thereby pulling the rotating box 4 to be stored between the inner wall of the box body 1 and the limit platform 2, and compressing the spring 16. At this time, the display screen 13 will also rotate from the horizontal state to the inclined state again, but it is an upward inclined state. At this time, there is no obstruction of the rotating box 4 on both sides of the display screen 13, and the advertising planning and design information is digitally displayed. At this time, the rotating boxes 4 on both sides can be designed to be away from each other by one side and the corresponding two sides of the box body 4 are designed to be transparent materials, such as glass. In this way, even if the rotating box 4 is stored in the box body 1, the advertising planning and design information on the poster paper 7 can be displayed in a circular scrolling manner.

[0044] Pulleys 17 are arranged on both sides of the bottom of the box body 1, and the pulleys 17 on both sides are located on the side where the slide seats 3 on both sides are close to each other, and on the side where the guide slide bars 18 on both sides are away from each other, so that when the pull rope 20 is pulled upward by the slide plate 19, it can stably pull the slide seat 3 downward.

[0045] The outer diameter of the pulley 17 is large enough so that the pull rope 20 will not slip out of the pulley 17 even if the slide plate 19 is in the lowest position of the guide slide bar 3 18 .

[0046] Embodiment 2:

[0047] See also Figure 1-6 The present invention provides a technical solution: a simulation display method for urban outdoor advertising planning and design, the specific steps include:

[0048] Step 1: Move the device to the indoor or outdoor display area where simulation display is required;

[0049] Step 2: The driving assembly drives the two rotating drums 23 to rotate in the same direction and switch directions back and forth, driving the poster paper 7 wound together on the outside of the two rotating drums 23 to roll back and forth, and display the advertising planning and design information on the poster paper 7;

[0050] Step 3: Control the telescopic rod 15 to extend, push the slide rail 8 upward, and push the rotating box 4 in the horizontal state to the vertical state, and then use the pushing component to push the display screen 13 to rotate to the horizontal state, and display the advertising planning and design information through the display screen 13 and the poster paper 7 together or alone;

[0051] Step 4: further control the extension of the telescopic rod 15, and store the display screen 13 in the vertical state in step 3 into the box body 1 through the storage component. At this time, the display screen 13 displays the advertising planning and design information alone or in conjunction with the poster paper 7.

Claims

1. A simulation display device for urban outdoor advertising planning and design, comprising a box body (1), wherein two sides of the box body (1) are slidably connected with slide seats (3), and each slide seat (3) is hinged with a rotating box (4), characterized in that: Both sides of the bottom of the rotating box (4) are rotatably connected to rotating drums (23), and poster paper (7) and a driving assembly are also arranged in the rotating box (4), and the driving assembly is used to drive the two rotating drums (23) that are wound with the poster paper (7) to rotate in the same direction; A support frame (6) is provided in the box body (1), and both sides of the upper end of the support frame (6) are connected with slide rails (8), a slide frame (9) is slidably connected in the slide rail (8), and a display screen (13) is rotatably connected on the slide frame (9), and a pushing component for pushing the display screen (13) to rotate is provided on the support frame (6), and a telescopic rod (5) is connected between the bottom of the box body (1) and the support frame (6) to push the slide rail (8) on the support frame (6) to fit and slide against the rotating box (4), so that the rotating box (4) gradually rotates from a horizontal state to a vertical state, and a storage component is provided in the box body (1), and the storage component is used to pull the rotating box (4) in a vertical state to be stored in the box body (1).

2. The simulation display device for urban outdoor advertising planning and design according to claim 1 is characterized in that: The driving assembly comprises a small sprocket (24), a driving motor (25), and a chain (27); the small sprocket (24) is sleeved on the lower end of the rotating drum (23); the driving motor (25) is connected to the bottom of the rotating box (4); and the output end of the driving motor (25) is sleeved with a large sprocket (26); and the chain (27) is sleeved on the outer sides of the small sprocket (24) and the large sprocket (26).

3. The simulation display device for urban outdoor advertising planning and design according to claim 1 is characterized in that: The pushing assembly comprises a second telescopic rod (10), an articulated frame (11), and a bottom frame (12); the second telescopic rod (10) is connected to the upper side of the support frame (6); the articulated frame (11) is connected to the second telescopic rod (10); both sides of the articulated frame (11) are rotatably connected to the bottom frame (12); the bottom frames (12) on both sides are rotatably connected to the sliding frames (9) on both sides at sides away from each other; the display screen (13) is embedded in the bottom frame (12) and is rotatably connected to the sliding frame (9) through the bottom frame (12).

4. The simulation display device for urban outdoor advertising planning and design according to claim 1, characterized in that: The bottom of the box body (1) is connected to a second guide slide bar (14), and the support frame (6) is slidably sleeved on the outer side of the second guide slide bar (14).

5. The simulation display device for urban outdoor advertising planning and design according to claim 1, characterized in that: The storage assembly comprises a pulley (17), a guide slide bar (18), a slide plate (19), and a pull plate (21); the pulley (17) is rotatably connected to the bottom of the box body (1); the guide slide bar (18) is connected to the bottom of the box body (1) and is located on one side of the pulley (17); the slide plate (19) is slidably sleeved on the outer side of the guide slide bar (18); a pull rope (20) is connected between the slide seat (3) and the slide plate (19), and the lower end of the pull rope (20) is bypassed by the lower side of the pulley (17); the pull plate (21) is connected to the support frame (6), and the upper end surface of the pull plate (21) cooperates and contacts with the lower end surface of the slide plate (19).

6. The simulation display device for urban outdoor advertising planning and design according to claim 5, characterized in that: The bottom of the box body (1) is connected to a guide slide bar (15), the slide seat (3) is slidably sleeved on the outside of the guide slide bar (15), the outside of the guide slide bar (15) is sleeved with a spring (16), and the two ends of the spring (16) are respectively connected to the slide seat (3) and the bottom of the box body (1).

7. The simulation display device for urban outdoor advertising planning and design according to claim 6, characterized in that: The rotating box (4) is rotatably connected to the slide seat (3) via a scroll hinge, and the scroll hinge drives the rotating box (4) to rotate toward one side of the slide rail (8); the inner wall of the box body (1) is connected to a limiting platform (2); the lower end surface of the rotating box (4) is in contact with the limiting platform (2) for limiting; one side of the slide rail (8) is connected to a limiting strip (22), and the limiting strip (22) is in contact with the side of the rotating box (4) for sliding.

8. The simulation display device for urban outdoor advertising planning and design according to claim 7, characterized in that: The pulleys (17) are arranged on both sides of the bottom of the box body (1), and the pulleys (17) on both sides are located on the sides where the slide seats (3) on both sides are close to each other, and are located on the sides where the guide slide bars (18) on both sides are away from each other.

9. A simulation display method for urban outdoor advertising planning and design, the method being based on the device according to any one of claims 1 to 8, characterized in that: The specific steps include: Step 1: Move the device to the indoor or outdoor display area where simulation display is required; Step 2: The driving assembly drives the two rotating drums (23) to rotate in the same direction and switch directions back and forth, driving the poster paper (7) wound together on the outside of the two rotating drums (23) to roll back and forth in a circular motion, and displaying the advertising planning and design information on the poster paper (7); Step 3: Control the telescopic rod 1 (5) to extend, push the slide rail (8) upward, and push the rotating box (4) in a horizontal state to a vertical state, and then use the pushing component to push the display screen (13) to rotate to a horizontal state, and display the advertising planning and design information through the display screen (13) and the poster paper (7) together or separately; Step 4: further controlling the extension of the telescopic rod 1 (5), and storing the display screen (13) in the vertical state in step 3 into the box body (1) through the storage component. At this time, the display screen (13) displays the advertising planning and design information alone or in combination with the poster paper (7).

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