Shopping mall system of intelligent search interest recommendation algorithm

Abstract

The invention relates to the field of artificial intelligence shopping, in particular to a shopping mall system of an intelligent search interest recommendation algorithm, which comprises a registration and login module used for selecting a login identity and a login mode and inputting login information; the factory cloud supply module is used for updating and deploying the commodity supply information in real time; the merchant service module is used for managing commodity orders, counting service of buyers and analyzing sold commodities; the promotion and distribution module is used for carrying out advertisement putting and promotion activity promotion based on a digital transmission channel, and is also used for helping merchants to carry out management setting on distributors and formulate distribution levels, regional distribution and shareholder bonuses; the financial module is used for providing balance and points of shop members for merchant users and providing commission calculation and commission withdrawal; according to the invention, the enterprise operation efficiency is improved, the cost is reduced, the brand influence and market competitiveness are improved, and an efficient, intelligent and integrated business management system is realized.

Description

Technical Field

[0001] The present invention relates to the field of artificial intelligence shopping, and in particular to a shopping mall system with an intelligent search interest recommendation algorithm. Background Art

[0002] In today's digital age, enterprises are increasingly in need of efficient, intelligent, and integrated business management systems. Traditional business management methods often have problems such as poor information flow, decentralized management, and low efficiency, and cannot meet the requirements of the rapid development of modern business. In order to improve the operational efficiency of enterprises, reduce costs, enhance brand influence and market competitiveness, it is of great practical significance to develop a self-operation management system based on digital transmission technology and with comprehensive functions.

[0003] In the related art, the problem of difficulty in realizing an efficient, intelligent and integrated shopping business management system has not yet been solved. Summary of the invention

[0004] To this end, the present invention provides a shopping mall system with an intelligent search interest recommendation algorithm to overcome the problem in the prior art that it is difficult to achieve an efficient, intelligent, and integrated shopping business management system.

[0005] To achieve the above object, the present invention provides a shopping mall system with an intelligent search interest recommendation algorithm, the system comprising:

[0006] The registration and login module is used to register a login identity, select a login identity and login method, and enter login information;

[0007] Factory cloud supply module, used to update and allocate commodity supply information in real time according to the quantity of goods produced by manufacturers;

[0008] The merchant service module is used to manage product orders based on the factory cloud supply module, to collect statistics on buyer user services based on buyer user service indicators, and to analyze sales products based on store sales data;

[0009] The promotion and distribution module is used to place advertisements and promote promotional activities based on digital transmission channels. It is also used to help merchants manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends;

[0010] The financial module is used to provide merchant users with store membership balances, points, commission calculations, and commission withdrawals.

[0011] Furthermore, the factory cloud supply module determines the production quantity of goods according to the sales mode selected by the merchant user, and updates and adjusts the production quantity of goods in real time, wherein:

[0012] When the merchant user chooses the pre-sale sales mode, the factory cloud supply module arranges the production plan in advance according to the number of pre-sale product orders, and updates the number of produced inventory products and the estimated completion time Y0 in real time. When the estimated completion time Y0-3 ≥ the actual time Y, the system sends a reminder notification to the merchant user and the manufacturer simultaneously;

[0013] When the estimated completion time Y0-3 is less than the actual time Y, the system will not send reminder notifications to the merchant user and the manufacturer simultaneously;

[0014] When the merchant user chooses the spot sales mode, the factory cloud supply module monitors the inventory quantity H in real time, compares the inventory quantity with the preset inventory quantity H0, and determines whether to notify the manufacturer to increase the production quantity of the goods.

[0015] When H≤H0, it is determined that the inventory is insufficient and the manufacturer is notified to increase the production quantity of the goods;

[0016] When H>H0, it is determined that the inventory is sufficient and the manufacturer is not notified to increase the production quantity of goods.

[0017] Furthermore, the merchant service module manages and classifies the goods in batches according to the factory cloud supply module, and displays all transaction order details and order status of the store according to the product order, and has other settings and service items such as electronic waybills, recharge orders, invoice management, after-sales service, order verification, transaction settings and delivery management, among which:

[0018] Batch management operations are performed on product listing, delisting, and price adjustments. Classification operations are performed based on product classification, brand, label, specification, type, consultation, and evaluation. Product album management and supplier services are added.

[0019] Furthermore, the merchant service module performs sales trend analysis on the sales commodities according to the store sales data, wherein:

[0020] Observe the changing trends of product sales data in different time periods of days, weeks, months, quarters, and years, compare sales data in different time periods, and judge and summarize the reasons for sales peaks and troughs based on the sales performance of products in different time periods:

[0021] When product sales increase significantly during holidays, it is judged to be due to promotional activities or increased demand from buyers during a specific period;

[0022] When the sales volume of a product increases significantly during non-holiday periods, it is judged that the product has a good market prospect and the reasons need to be further summarized;

[0023] When product sales drop significantly during holidays, it is determined that the decline is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments;

[0024] When product sales drop significantly during non-holiday periods, it is determined that the decline in product sales is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments.

[0025] Furthermore, the merchant service module determines the impact of sales price on sales of goods based on analyzing the total sales amount and sales volume of goods, and proposes a solution, wherein:

[0026] When the total sales volume of a product is high but the sales volume is low, it is determined that the high sales price is the cause;

[0027] When the sales volume of a product is high but the total sales amount is low, it is determined that the reason is the low sales price.

[0028] Furthermore, the promotion and distribution module compares the buyer user's purchase frequency PL with the preset purchase frequency PL0 to determine the buyer user's loyalty and purchase habits, and formulates corresponding marketing strategies for buyer user groups with different purchase frequencies, wherein:

[0029] When PL>PL0, the product is judged to have high appeal and buyer user satisfaction, and a membership system or exclusive discounts are provided to buyers with high purchase frequency; personalized recommendations or promotions are provided to buyers with low purchase frequency to increase the purchase frequency of buyers;

[0030] When PL≤PL0, the product is judged to be not highly attractive and does not have high buyer user satisfaction, and it is necessary to improve product quality, enhance service level or strengthen marketing promotion.

[0031] Furthermore, the promotion and distribution module carries out advertising and promotion activities based on digital transmission channels according to the purchase path of the buyer user, wherein:

[0032] Use the keyword advertising function of search engines to display ads to users who are searching for relevant products or services;

[0033] Personalize push notifications based on the user's purchase history and interests, and use email to send advertising and promotional information to users;

[0034] Provide product discounts, discounts for purchases above a certain amount, and buy one get one free promotions;

[0035] Set up limited-time discounts, flash sales, and group buying activities to create a sense of urgency and encourage buyers to purchase as soon as possible;

[0036] Establish a membership system to provide members with points, discounts, and priority purchasing privileges.

[0037] Furthermore, the promotion and distribution module helps merchants to manage and set up distributors, and formulates different distribution levels according to factors such as distributors' sales performance, promotion capabilities, and cooperation time, among which:

[0038] Senior distributors can enjoy higher commission rates, promotion resources and priority supply rights than junior distributors;

[0039] Junior distributors can gradually be promoted to senior distributors by improving their sales performance.

[0040] Furthermore, the financial module supports merchant users to set points rules. Merchant users can view members' points acquisition and use through the financial module, analyze the effects of points activities, optimize points rules and activity plans, and merchant users can understand members' consumption habits and balance change trends based on store member balances and member points, and formulate targeted marketing strategies, including:

[0041] When the member balance is lower than the preset member balance, a recharge promotion is launched to encourage members to recharge;

[0042] When the member balance is higher than the preset member balance, members are recommended to purchase high-value goods to increase the member's consumption amount.

[0043] Furthermore, the financial module automatically calculates the distribution commission according to the distribution commission rules set by the merchant user, and can apply for cash withdrawal of store funds, where:

[0044] Merchant users and distributors can apply to withdraw store funds through the financial module, and the financial module will display the status of the withdrawal application;

[0045] Merchant users can view the calculation results and withdrawal records of distribution commissions.

[0046] Compared with the prior art, the beneficial effects of the present invention are that the system is set up in various terminals, and through in-depth mining of user data and product data, it provides users with personalized and intelligent shopping experience, and helps merchants and users achieve precise marketing and efficient operation; the system selects the login identity and login method and inputs the login information through the registration and login module, so as to provide users with a safe and convenient access path; the system updates and allocates the product supply information in real time according to the number of products produced by the manufacturer through the factory cloud supply module, so that the manufacturer can update the product supply information in time according to the changes in the production schedule; the system manages the product orders according to the factory cloud supply module through the merchant service module The system can analyze the sales commodities according to the store sales data, so as to determine the overall development direction of commodities and take corresponding countermeasures; the system can promote the advertisement and promotion activities based on the digital transmission channels through the promotion and distribution module, help merchants to manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends, so as to enhance the sense of belonging and loyalty of distributors, and also attract more distributors to join; the system can provide merchant users with store membership balance and points, commission calculation and commission withdrawal through the financial module, so as to provide merchant users with comprehensive store financial data and convenient services.

[0047] In particular, the registration and login module registers a login identity, selects a login identity and a login method, and inputs login information, providing users with a safe and convenient access path, ensuring that only authorized users can enter the system and use various functions.

[0048] In particular, the factory cloud supply module updates and allocates commodity supply information in real time according to the quantity of commodities produced by the manufacturer, so that the manufacturer can update the commodity supply information in time according to changes in production progress, and merchant users can understand the commodity inventory status and estimated arrival time at any time, so as to make reasonable sales arrangements.

[0049] In particular, the merchant service module performs sales trend analysis on the merchandise according to the store sales data, so as to determine the overall development direction of the merchandise and take corresponding countermeasures.

[0050] In particular, the merchant service module can visualize the sales data based on the data visualization tool, regularly generate commodity analysis reports, and summarize the analysis results and conclusions of the sales data.

[0051] In particular, the promotion and distribution module tracks the purchase path of buyer users and promotes advertising and promotional activities based on digital transmission channels. By selecting appropriate keywords, bids and advertising copy, the exposure and click-through rate of advertisements can be improved. At the same time, email marketing can also interact with users, such as responding to users' inquiries, providing after-sales services, etc., to enhance user loyalty. Discounts can directly reduce the purchase cost of buyer users and improve the competitiveness of goods. By giving small gifts, samples, and coupons, the buyer users' desire to buy is increased. Gift promotions can improve the satisfaction and loyalty of buyer users, and can also expand the brand's influence. Limited-time promotions can stimulate buyer users' purchasing decisions and improve sales conversion rates. The membership system can improve the loyalty and repeat purchase rate of buyer users, and can also collect user information for precision marketing.

[0052] In particular, the promotion and distribution module helps merchant users to manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends, which can avoid vicious competition among distributors and improve market coverage and sales efficiency. At the same time, merchant users can also evaluate and manage regional distributors to ensure that they can effectively promote goods and services. Shareholder dividends can enhance distributors' sense of belonging and loyalty, and can also attract more distributors to join.

[0053] In particular, the financial module provides merchant users with store membership balances and points, commission calculations, and commission withdrawals, and provides merchant users with comprehensive store financial data and convenient services, helping merchants to better manage store finances and improve operating efficiency and profitability. BRIEF DESCRIPTION OF THE DRAWINGS

[0054] Figure 1 This is a schematic diagram of the structure of the mall system of the intelligent search interest recommendation algorithm of this embodiment; DETAILED DESCRIPTION

[0055] In order to make the objects and advantages of the present invention more clearly understood, the present invention is further described below in conjunction with embodiments; it should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0056] The preferred embodiments of the present invention are described below with reference to the accompanying drawings. It should be understood by those skilled in the art that these embodiments are only used to explain the technical principles of the present invention and are not intended to limit the protection scope of the present invention.

[0057] It should be noted that, in the description of the present invention, terms such as "up", "down", "left", "right", "inside" and "outside" indicating directions or positional relationships are based on the directions or positional relationships shown in the drawings. This is merely for the convenience of description and does not indicate or imply that the device or element must have a specific orientation, be constructed and operated in a specific orientation. Therefore, it cannot be understood as a limitation on the present invention.

[0058] In addition, it should be noted that in the description of the present invention, unless otherwise clearly specified and limited, the terms "installed", "connected", and "connected" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium, or it can be the internal communication of two components. For those skilled in the art, the specific meanings of the above terms in the present invention can be understood according to specific circumstances.

[0059] See also Figure 1 As shown, it is a schematic diagram of the structure of the mall system of the intelligent search interest recommendation algorithm of this embodiment, and the system includes:

[0060] The registration and login module is used to register a login identity, select a login identity and login method, and enter login information;

[0061] Factory cloud supply module, used to update and allocate commodity supply information in real time according to the quantity of goods produced by manufacturers;

[0062] The merchant service module is used to manage product orders based on the factory cloud supply module, to collect statistics on buyer user services based on buyer user service indicators, and to analyze sales products based on store sales data;

[0063] The promotion and distribution module is used to place advertisements and promote promotional activities based on digital transmission channels. It is also used to help merchants manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends;

[0064] The financial module is used to provide merchant users with store membership balances and points, as well as commission calculations and commission withdrawals.

[0065] Specifically, the system is set up in various terminals, and through in-depth mining of user data and product data, it provides users with personalized and intelligent shopping experience, and helps merchants and users achieve precise marketing and efficient operations; the system selects the login identity and login method and enters the login information through the registration and login module, so as to provide users with a safe and convenient access path; the system uses the factory cloud supply module to update and allocate the product supply information in real time according to the number of products produced by the manufacturer, so that the manufacturer can update the product supply information in time according to changes in production progress; the system manages the product orders according to the factory cloud supply module through the merchant service module, and The system uses the customer service index to count the buyer's user services, and analyzes the sales products according to the store sales data, so as to determine the overall development direction of the products and take corresponding countermeasures; the system uses the promotion and distribution module to promote advertising and promotion activities based on digital transmission channels, help merchants manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends; in order to enhance the distributors' sense of belonging and loyalty, and at the same time attract more distributors to join; the system uses the financial module to provide merchant users with store membership balances and points, commission calculations, and commission withdrawals, so as to provide merchant users with comprehensive store financial data and convenient services.

[0066] Specifically, the login identity includes buyer users and merchant users, wherein the buyer user is a user who purchases goods, and the merchant user is a user who sells goods; the login methods include account and password login, mobile phone verification code login, and third-party account authorized login, wherein the third-party accounts include WeChat, Alipay and QQ; the login information includes account and password, mobile phone number and verification code or third-party account information.

[0067] Specifically, the registration and login module registers a login identity, selects a login identity and a login method, and inputs login information, providing a safe and convenient access path for users, ensuring that only authorized users can enter the system and use various functions.

[0068] Specifically, the factory cloud supply module determines the production quantity of goods according to the sales model selected by the merchant user, and updates and adjusts the production quantity of goods in real time, where:

[0069] When the merchant user chooses the pre-sale sales mode, the factory cloud supply module arranges the production plan in advance according to the number of pre-sale product orders, and updates the number of produced inventory products and the estimated completion time Y0 in real time. When the estimated completion time Y0-3 ≥ the actual time Y, the system sends a reminder notification to the merchant user and the manufacturer simultaneously;

[0070] When the estimated completion time Y0-3 is less than the actual time Y, the system will not send reminder notifications to the merchant user and the manufacturer simultaneously;

[0071] When the merchant user chooses the spot sales mode, the factory cloud supply module monitors the inventory quantity H in real time, compares the inventory quantity with the preset inventory quantity H0, and determines whether to notify the manufacturer to increase the production quantity of the goods.

[0072] When H≤H0, it is determined that the inventory is insufficient and the manufacturer is notified to increase the production quantity of the goods;

[0073] When H>H0, it is determined that the inventory is sufficient and the manufacturer is not notified to increase the production quantity of goods.

[0074] Specifically, the sales mode includes a pre-sale sales mode and a spot sales mode; the pre-sale sales mode refers to that the merchant user releases product information in advance before the product is officially sold, and produces and distributes the product according to the number of pre-order orders of the buyer user; the spot sales mode refers to the simultaneous delivery of the physical goods and the settlement of the payment; the estimated completion time refers to the time when all the pre-sale goods are produced. It can be understood that this embodiment does not limit the set duration of the estimated completion time. Those skilled in the art can freely set it according to actual conditions, and only need to meet the completion time of the production quantity of the pre-sale goods, such as the set duration of the estimated completion time can be set to 20 days; it can be understood that this embodiment does not limit the notification type of the system to simultaneously send reminder notifications to merchant users and manufacturers. Those skilled in the art can freely set it according to actual conditions, and only need to meet the needs of reminding merchant users and manufacturers, such as the notification type can be set to pop-up window, SMS and phone call.

[0075] Specifically, the factory cloud supply module updates and allocates commodity supply information in real time according to the quantity of commodities produced by the manufacturer, so that the manufacturer can update the commodity supply information in time according to changes in production progress. Merchant users can understand the commodity inventory status and estimated arrival time at any time, so as to make reasonable sales arrangements.

[0076] Specifically, the merchant service module manages and classifies goods in batches according to the factory cloud supply module, and displays all transaction order details and order status of the store according to the product order, and has other settings and service items such as electronic waybills, recharge orders, invoice management, after-sales service, order verification, transaction settings and delivery management, among which:

[0077] Batch management operations are performed on product listing, delisting, and price adjustments. Classification operations are performed based on product classification, brand, label, specification, type, consultation, and evaluation. Product album management and supplier services are added.

[0078] Specifically, the electronic waybill refers to the merchant service module that supports quick printing of product orders and real-time updating of delivery information; the recharge order refers to allowing merchants to pay product order fees or enjoy other value-added services on the account; the invoice management means that merchants can easily issue and manage invoices to meet tax and buyer user requirements; the after-sales service includes the management and tracking of return, exchange and repair after-sales service processes; the order verification refers to ensuring the authenticity and validity of product orders; the transaction setting refers to allowing merchants to personalize the transaction process; the delivery management means that merchants can view the order delivery status in real time and communicate and coordinate with the logistics company.

[0079] Specifically, the merchant service module counts the buyer user service according to the buyer user service index, and automatically generates various buyer user service reports according to the buyer user service index data, wherein the buyer user service statistical index includes average response time = sum of all response times / number of requests, first response time refers to the time from when the buyer user submits a query to when the buyer user service team provides the first meaningful response, resolution time refers to the time from when the buyer user's problem or query is first reported to when it is completely resolved, including the entire process of investigation, troubleshooting and finding solutions or providing satisfactory responses to the buyer user, buyer user satisfaction score refers to the percentage of satisfaction calculated based on the buyer user's two-choice answers to specific questions to the total number of surveys, and net recommendation value NPS refers to dividing the buyer user into three categories of "recommenders", "neutral" and "detractors" according to their answers by asking questions to the buyer user, wherein:

[0080] NPS = (number of promoters / total number of samples) × 100% - (number of detractors / total number of samples) × 100%.

[0081] Specifically, the merchant service module performs sales trend analysis on the sales commodities according to the store sales data, wherein:

[0082] Observe the changing trends of product sales data in different time periods of days, weeks, months, quarters, and years, compare sales data in different time periods, and judge and summarize the reasons for sales peaks and troughs based on the sales performance of products in different time periods:

[0083] When product sales increase significantly during holidays, it is judged to be due to promotional activities or increased demand from buyers during a specific period;

[0084] When the sales volume of a product increases significantly during non-holiday periods, it is judged that the product has a good market prospect and the reasons need to be further summarized;

[0085] When product sales drop significantly during holidays, it is determined that the decline is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments;

[0086] When product sales drop significantly during non-holiday periods, it is determined that the decline in product sales is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments.

[0087] Specifically, the merchant service module performs sales trend analysis on the merchandise according to the store sales data, so as to determine the overall development direction of the merchandise and take corresponding countermeasures.

[0088] Specifically, the merchant service module determines the impact of sales price on sales of goods based on analyzing the total sales volume and sales volume of goods, and proposes solutions, including:

[0089] When the total sales volume of a product is high but the sales volume is low, it is determined that the high sales price is the cause;

[0090] When the sales volume of a product is high but the total sales amount is low, it is determined that the reason is the low sales price.

[0091] Specifically, the merchant service module can compare the total sales and sales volumes of different commodities to identify best-selling commodities and slow-moving commodities. For best-selling commodities, the merchant service module can increase the promotion efforts and improve the inventory level; for slow-moving commodities, the merchant service module can consider taking promotional activities, optimizing product design or adjusting sales strategies.

[0092] Specifically, the merchant service module evaluates the profitability of goods by calculating the gross profit margin and profit margin of goods, wherein the gross profit margin of goods is the ratio of the profit after deducting the sales cost from the sales revenue to the sales revenue, and the profit margin of goods is the ratio of the net profit to the sales revenue. By analyzing the gross profit margin and profit margin of goods, merchant users can understand the cost structure and profit margin of goods by comparing the gross profit margins and profit margins of different goods, and identify high-profit and low-profit goods. For high-profit goods, further optimize cost control and increase sales prices; for low-profit goods, reduce costs, increase sales prices or adjust product portfolios.

[0093] Specifically, the merchant service module analyzes the trend of inventory turnover rate changes, determines whether there are problems with inventory management, and proposes solutions, including:

[0094] When inventory turnover rate decreases, it is determined that it is caused by inventory backlog, poor sales or over-purchasing, and the inventory level should be adjusted in time;

[0095] When the inventory turnover rate remains unchanged or increases, it is determined that there is no problem with inventory management.

[0096] Specifically, the inventory turnover rate is an indicator to measure the efficiency of commodity inventory management. The inventory turnover rate is calculated as the ratio of sales cost to average inventory. The higher the inventory turnover rate, the more effective the inventory management of the commodity and the less capital occupied.

[0097] It can be understood that the present embodiment does not limit the setting type of the data visualization tool. Those skilled in the art can freely set it according to the actual situation, and only need to meet the visualization requirements of the sales data, such as setting the data visualization tool to HBuilder; the present embodiment does not limit the setting form of the sales data visualization display. Those skilled in the art can freely set it according to the actual situation, and only need to meet the visualization requirements of the sales data, such as setting the setting form of the data visualization display to a bar chart, a line chart, or a pie chart; the present embodiment does not limit the setting time for periodically generating a commodity analysis report. Those skilled in the art can freely set it according to the actual situation, and only need to meet the timeliness requirements for generating a commodity analysis report, such as setting it to every day.

[0098] Specifically, the merchant service module can visualize the sales data based on the data visualization tool, regularly generate commodity analysis reports, and summarize the analysis results and conclusions of the sales data.

[0099] Specifically, the promotion and distribution module compares the buyer user's purchase frequency PL with the preset purchase frequency PL0 to determine the buyer user's loyalty and purchase habits, and formulates corresponding marketing strategies for buyer user groups with different purchase frequencies, including:

[0100] When PL>PL0, the product is judged to have high appeal and buyer user satisfaction, and a membership system or exclusive discounts are provided to buyers with high purchase frequency; personalized recommendations or promotions are provided to buyers with low purchase frequency to increase the purchase frequency of buyers;

[0101] When PL≤PL0, the product is judged to be not highly attractive and does not have high buyer user satisfaction, and it is necessary to improve product quality, enhance service level or strengthen marketing promotion.

[0102] It is understandable that the present embodiment does not limit the preset value of the frequency of purchasing goods. Those skilled in the art can freely set it according to the actual situation, and it is only necessary to meet the judgment requirements of the frequency of purchase of goods by the buyer user. For example, the preset frequency of purchasing goods can be set to 5 times per month.

[0103] Specifically, the promotion and distribution module tracks the purchase path of the buyer user and promotes advertising and promotion activities based on digital transmission channels, wherein:

[0104] Use the keyword advertising function of search engines to display ads to users who are searching for relevant products or services;

[0105] Personalize push notifications based on the user's purchase history and interests, and use email to send advertising and promotional information to users;

[0106] Provide product discounts, discounts for purchases above a certain amount, and buy one get one free promotions;

[0107] Set up limited-time discounts, flash sales, and group buying activities to create a sense of urgency and encourage buyers to purchase as soon as possible;

[0108] Establish a membership system to provide members with points, discounts, and priority purchasing privileges.

[0109] Specifically, the promotion and distribution module tracks the purchase path of buyer users and promotes advertising and promotional activities based on digital transmission channels. By selecting appropriate keywords, bids and advertising copy, the exposure and click-through rate of advertisements can be improved. At the same time, email marketing can also interact with users, such as responding to users' inquiries, providing after-sales services, etc., to enhance user loyalty. Discounts can directly reduce the purchase cost of buyer users and improve the competitiveness of goods. By giving small gifts, samples, and coupons, the buyer users' desire to buy is increased. Gift promotions can improve the satisfaction and loyalty of buyer users and also expand the brand's influence. Limited-time promotions can stimulate buyer users' purchasing decisions and improve sales conversion rates. The membership system can improve the loyalty and repeat purchase rate of buyer users and also collect user information for precision marketing.

[0110] Specifically, the promotion and distribution module helps merchants to manage and set up distributors, and formulates different distribution levels according to factors such as distributors' sales performance, promotion capabilities, and cooperation time, among which:

[0111] Senior distributors can enjoy higher commission rates, promotion resources and priority supply rights than junior distributors;

[0112] Junior distributors can gradually be promoted to senior distributors by improving their sales performance.

[0113] It can be understood that the present embodiment does not limit the setting division of the commission ratio, and those skilled in the art can freely set it as needed, and it only needs to meet the different preferential demands for distributors of different levels, such as setting a commission 10% higher than that of primary distributors; the present embodiment does not limit the setting division of promotional resources, and those skilled in the art can freely set it as needed, and it only needs to meet the different resource demands for distributors of different levels, such as setting a resource 15% higher than that of primary distributors.

[0114] Specifically, the promotion and distribution module helps merchant users to manage and set up distributors, divides the sales areas into different areas, and designates distributors for each area. Merchant users can formulate corresponding sales strategies and support measures based on the market demand, consumption habits and competition situation in different areas; merchant users can formulate shareholder dividend plans based on the sales performance and contribution of distributors.

[0115] It is understandable that the present embodiment does not limit the setting scheme of shareholder dividends, and those skilled in the art can freely set it as needed, as long as the reward requirements for distributors are met. For example, it can be set to distribute a certain proportion of profits to shareholder distributors, or grant stock options.

[0116] Specifically, the promotion and distribution module helps merchant users to manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends, which can avoid vicious competition among distributors and improve market coverage and sales efficiency. At the same time, merchant users can also evaluate and manage regional distributors to ensure that they can effectively promote goods and services. Shareholder dividends can enhance distributors' sense of belonging and loyalty, and can also attract more distributors to join.

[0117] Specifically, the financial module supports merchant users to set points rules. Merchant users can view members' points acquisition and use through the financial module, analyze the effects of points activities, optimize points rules and activity plans, and merchant users can understand members' consumption habits and balance change trends based on store member balances and member points, and formulate targeted marketing strategies, including:

[0118] When the member balance is lower than the preset member balance, a recharge promotion is launched to encourage members to recharge;

[0119] When the member balance is higher than the preset member balance, members are recommended to purchase high-value goods to increase the member's consumption amount.

[0120] It can be understood that the present embodiment does not limit the setting method of the points rules, and those skilled in the art can freely set them as needed, as long as the needs of stimulating member consumption are met, such as setting the points rules as the exchange ratio of consumption amount to points, and signing in to get points; the present embodiment does not limit the setting method of obtaining points, and those skilled in the art can freely set them as needed, as long as the needs of members to obtain points are met, such as setting members to obtain points through consumption and participation in activities, and points can be used to redeem goods and deduct cash.

[0121] Specifically, the financial module automatically calculates the distribution commission according to the distribution commission rules set by the merchant user, and can apply for cash withdrawal of store funds, where:

[0122] Merchant users and distributors can apply to withdraw store funds through the financial module, and the financial module will display the status of the withdrawal application;

[0123] Merchant users can view the calculation results and withdrawal records of distribution commissions.

[0124] Specifically, the distribution commission calculation is based on sales volume, order quantity, and product type; it can be understood that this embodiment does not limit the setting method of the distribution commission rules, and technical personnel in this field can freely set them according to needs, and only need to meet the distribution needs set by merchant users. For example, the distribution commission rules can be set to set a high commission ratio for high-value goods, and give certain bonus commissions to newly joined distributors.

[0125] Specifically, the financial module provides merchant users with store membership balances and points, commission calculations, and commission withdrawals, and provides merchant users with comprehensive store financial data and convenient services, helping merchants to better manage store finances and improve operating efficiency and profitability.

[0126] So far, the technical solutions of the present invention have been described in conjunction with the preferred embodiments shown in the accompanying drawings. However, it is easy for those skilled in the art to understand that the protection scope of the present invention is obviously not limited to these specific embodiments. Without departing from the principle of the present invention, those skilled in the art can make equivalent changes or substitutions to the relevant technical features, and the technical solutions after these changes or substitutions will fall within the protection scope of the present invention.

Claims

1. A shopping mall system with an intelligent search interest recommendation algorithm, characterized in that: The system comprises: The registration and login module is used to register a login identity, select a login identity and login method, and enter login information; Factory cloud supply module, used to update and allocate commodity supply information in real time according to the quantity of goods produced by manufacturers; The merchant service module is used to manage product orders based on the factory cloud supply module, to collect statistics on buyer user services based on buyer user service indicators, and to analyze sales products based on store sales data; The promotion and distribution module is used to place advertisements and promote promotional activities based on digital transmission channels. It is also used to help merchants manage and set up distributors, formulate distribution levels, regional distribution and shareholder dividends; The financial module is used to provide merchant users with store membership balances, points, commission calculations, and commission withdrawals.

2. The mall system of the intelligent search interest recommendation algorithm according to claim 1 is characterized in that: The factory cloud supply module determines the production quantity of goods according to the sales model selected by the merchant user, and updates and adjusts the production quantity of goods in real time, where: When the merchant user chooses the pre-sale sales mode, the factory cloud supply module arranges the production plan in advance according to the number of pre-sale product orders, and updates the number of produced inventory products and the estimated completion time Y0 in real time. When the estimated completion time Y0-3 ≥ the actual time Y, the system sends a reminder notification to the merchant user and the manufacturer simultaneously; When the estimated completion time Y0-3 is less than the actual time Y, the system will not send reminder notifications to the merchant user and the manufacturer simultaneously; When the merchant user chooses the spot sales mode, the factory cloud supply module monitors the inventory quantity H in real time, compares the inventory quantity with the preset inventory quantity H0, and determines whether to notify the manufacturer to increase the production quantity of the goods. When H≤H0, it is determined that the inventory is insufficient and the manufacturer is notified to increase the production quantity of the goods; When H>H0, it is determined that the inventory is sufficient and the manufacturer is not notified to increase the production quantity of goods.

3. The mall system of the intelligent search interest recommendation algorithm according to claim 2 is characterized in that: The merchant service module manages and classifies goods in batches according to the factory cloud supply module, and displays all transaction order details and order status of the store according to the product order, and has other settings and service items such as electronic waybills, recharge orders, invoice management, after-sales service, order verification, transaction settings and delivery management, among which: Batch management operations are performed on product listing, delisting, and price adjustments. Classification operations are performed based on product classification, brand, label, specification, type, consultation, and evaluation. Product album management and supplier services are added.

4. The mall system of the intelligent search interest recommendation algorithm according to claim 3 is characterized in that: The merchant service module performs sales trend analysis on the sales commodities according to the store sales data, wherein: Observe the changing trends of product sales data in different time periods of days, weeks, months, quarters, and years, compare sales data in different time periods, and judge and summarize the reasons for sales peaks and troughs based on the sales performance of products in different time periods: When product sales increase significantly during holidays, it is judged to be due to promotional activities or increased demand from buyers during a specific period; When the sales volume of a product increases significantly during non-holiday periods, it is judged that the product has a good market prospect and the reasons need to be further summarized; When product sales drop significantly during holidays, it is determined that the decline is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments; When product sales drop significantly during non-holiday periods, it is determined that the decline in product sales is caused by market competition, news events or seasonal factors, and merchants and users are reminded to make timely adjustments.

5. The mall system of the intelligent search interest recommendation algorithm according to claim 4 is characterized in that: The merchant service module determines the impact of sales price on sales of goods based on the analysis of total sales and sales volume of goods, and proposes solutions, including: When the total sales of a product is high but the sales volume is low, it is determined that the high sales price is the cause; When the sales volume of a product is high but the total sales amount is low, it is determined that the reason is the low sales price.

6. The mall system of the intelligent search interest recommendation algorithm according to claim 5, characterized in that: The promotion and distribution module compares the buyer user's purchase frequency PL with the preset purchase frequency PL0 to determine the buyer user's loyalty and purchase habits, and formulates corresponding marketing strategies for buyer user groups with different purchase frequencies, including: When PL>PL0, the product is judged to have high appeal and buyer user satisfaction, and a membership system or exclusive discounts are provided to buyers with high purchase frequency; personalized recommendations or promotions are provided to buyers with low purchase frequency to increase the purchase frequency of buyers; When PL≤PL0, the product is judged to be not highly attractive and does not have high buyer user satisfaction, and it is necessary to improve product quality, enhance service level or strengthen marketing promotion.

7. The mall system of the intelligent search interest recommendation algorithm according to claim 6, characterized in that: The promotion and distribution module tracks the purchase path of the buyer user and promotes advertising and promotion activities based on digital transmission channels, wherein: Use the keyword advertising function of search engines to display ads to users who are searching for relevant products or services; Personalize push notifications based on the user's purchase history and interests, and use email to send advertising and promotional information to users; Provide product discounts, discounts for purchases above a certain amount, and buy one get one free promotions; Set up limited-time discounts, flash sales, and group buying activities to create a sense of urgency and encourage buyers to purchase as soon as possible; Establish a membership system to provide members with points, discounts, and priority purchasing privileges.

8. The mall system of the intelligent search interest recommendation algorithm according to claim 7, characterized in that: The promotion and distribution module helps merchants to manage and set up distributors, and formulates different distribution levels according to the distributors' sales performance, promotion capabilities and cooperation time, among which: Senior distributors can enjoy higher commission rates, promotion resources and priority supply rights than junior distributors; Junior distributors can gradually be promoted to senior distributors by improving their sales performance.

9. The mall system of the intelligent search interest recommendation algorithm according to claim 8, characterized in that: The financial module supports merchant users to set points rules. Merchant users can view members' points acquisition and usage through the financial module, analyze the effects of points activities, optimize points rules and activity plans, and understand members' consumption habits and balance change trends based on store member balances and member points, and formulate targeted marketing strategies, including: When the member balance is lower than the preset member balance, a recharge promotion is launched to encourage members to recharge; When the member balance is higher than the preset member balance, members are recommended to purchase high-value goods to increase the member's consumption amount.

10. The mall system of the intelligent search interest recommendation algorithm according to claim 9, characterized in that: The financial module automatically calculates the distribution commission according to the distribution commission rules set by the merchant user, and can apply for cash withdrawal of store funds, including: Merchant users and distributors can apply to withdraw store funds through the financial module, and the financial module will display the status of the withdrawal application; Merchant users can view the calculation results and withdrawal records of distribution commissions.

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