Contact-based customer group classification method and device, electronic equipment, medium and program

Abstract

The embodiment of the invention discloses a contact-based customer group classification method and device, electronic equipment, a medium and a program, and relates to the technical field of big data. The method comprises the steps of obtaining user page operation information of a current user; wherein the user page operation information comprises a current user operation page and page operation attribute data; performing page contact matching on the current operation page of the user according to preset page contact configuration information; and under the condition of determining that the current operation page of the user is successfully matched with the preset page contact configuration information, sending the page operation information of the user to operation platform equipment so as to perform customer group classification on the current user according to the page operation information of the user through the operation platform equipment. According to the technical scheme of the embodiment of the invention, the development cost of customer group classification can be reduced, and the accuracy of customer group classification is improved.

Description

Technical Field

[0001] Embodiments of the present invention relate to the field of big data technology, and in particular to a contact-based customer group classification method, device, electronic device, medium and program. Background Art

[0002] Customer selection refers to selecting qualified subjects from a specific group of people based on certain standards or conditions. It is a commonly used data processing method in the field of big data.

[0003] The operation system can accurately screen and locate target customers through customer group selection, and supports multiple customer group selection methods, including customer tags, whitelists, automated customer groups, Statistics Analysis System (SAS) group building, and real-time behavior group building. When building groups through real-time behavior, the customer group selection function associates touchpoints. When users perform designated operations to trigger touchpoints, they are added to the target customer group in real time. Customer groups can be associated with activities as target customer groups for subsequent positioning.

[0004] In the process of realizing the present invention, the inventors found that the prior art has the following defects: when processing touchpoints with transaction as the dimension, every time a new transaction scenario appears, the operation platform equipment, channel side equipment and product side equipment need to conduct three-party docking and interactive strategy negotiation, and this must be achieved through version updates, which not only increases development costs, but also slows down the implementation speed of customer group selection. Summary of the invention

[0005] Embodiments of the present invention provide a touchpoint-based customer group classification method, device, electronic device, medium, and program, which can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0006] According to one aspect of the present invention, a method for classifying customer groups based on touch points is provided, which is applied to a channel-side device and includes:

[0007] Obtaining user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0008] Performing page contact matching on the user's current operation page according to preset page contact configuration information;

[0009] When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user is classified into customer groups according to the user page operation information by the operation platform device.

[0010] According to another aspect of the present invention, a method for screening customer groups based on contact points is provided, which is applied to an operation platform device, and includes:

[0011] Acquire user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0012] Classifying the current user into customer groups according to the user page operation information;

[0013] Wherein, the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

[0014] According to another aspect of the present invention, a method for classifying customer groups based on touch points is provided, which is applied to a product-side device and includes:

[0015] Acquire user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0016] Sending the user page operation information to the channel side device;

[0017] Among them, the channel side device is used to match the page contacts of the user's current operation page according to the preset page contact configuration information. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

[0018] According to another aspect of the present invention, a touchpoint-based customer group classification device is provided, which is configured on a channel-side device and includes:

[0019] A first page operation information acquisition module is used to acquire user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0020] A page contact matching module, used for matching the page contact of the user's current operation page according to preset page contact configuration information;

[0021] The information sending module is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

[0022] According to another aspect of the present invention, a touchpoint-based customer group classification device is provided, which is configured on an operation platform device and includes:

[0023] A second page operation information acquisition module is used to acquire user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0024] A customer group classification module, used to classify the current user into customer groups according to the user page operation information;

[0025] Wherein, the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

[0026] According to another aspect of the present invention, a touchpoint-based customer group classification device is provided, which is configured on a product-side device and includes:

[0027] A third page operation information acquisition module is used to acquire user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0028] A page operation information sending module, used to send the user page operation information to the channel side device;

[0029] Among them, the channel side device is used to match the page contacts of the user's current operation page according to the preset page contact configuration information. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

[0030] According to another aspect of the present invention, there is provided an electronic device, the electronic device comprising:

[0031] at least one processor; and

[0032] a memory communicatively connected to the at least one processor; wherein,

[0033] The memory stores a computer program that can be executed by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the contact-based customer group classification method described in any embodiment of the present invention.

[0034] According to another aspect of the present invention, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the contact-based customer group classification method described in any embodiment of the present invention when executed.

[0035] According to another aspect of the present invention, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the method for classifying customer groups based on contact points described in any embodiment of the present invention is implemented.

[0036] The technical solution of this embodiment first generates an association between the contact identification and the customer group on the operation platform device, and sends the data to the channel side device. Furthermore, the channel side device can receive the user page operation information from the product side device, and determine whether the user's current operation page matches the preset page contact configuration information. In the case where the user's current operation page successfully matches the preset page contact configuration information, the channel side device can send the user page operation information to the operation platform device. The operation platform device can then classify the current customers according to the user page operation information, which solves the problem of high development costs when implementing customer group classification based on transactions as touchpoints, can reduce the development cost of customer group classification, and improve the accuracy of customer group classification.

[0037] It should be understood that the contents described in this section are not intended to identify the key or important features of the embodiments of the present invention, nor are they intended to limit the scope of the present invention. Other features of the present invention will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0039] Figure 1 It is a flow chart of the customer group classification method based on the business dimension as the touchpoint in the prior art;

[0040] Figure 2 is a flow chart of a customer group classification method based on touch points provided in the first embodiment of the present invention;

[0041] Figure 3 is a flow chart of a customer group classification method based on touch points provided in the second embodiment of the present invention;

[0042] Figure 4 is a flow chart of a customer group classification method based on touch points provided in Embodiment 3 of the present invention;

[0043] Figure 5 is a flow chart of a customer group classification method based on touch points provided in Embodiment 4 of the present invention;

[0044] Figure 6 Schematic diagram of a customer group classification method based on touch points provided in the fourth embodiment of the present invention;

[0045] Figure 7 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 5 of the present invention;

[0046] Figure 8 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 6 of the present invention;

[0047] Fig. 9 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 7 of the present invention;

[0048] Fig.10 A schematic diagram of the structure of an electronic device provided in Embodiment 8 of the present invention. DETAILED DESCRIPTION

[0049] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0050] It should be noted that the term "target" and the like in the specification and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present invention described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units that are clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0051] When customer groups are classified by touch points in the prior art, the configuration of the touch points is usually based on the user's triggering operation. Figure 1 This is a flow chart of the customer group classification method based on business dimensions in the prior art. Figure 1As shown, after the current user triggers a certain business touchpoint, it can be determined whether the business touchpoint is associated with a customer group. If the business touchpoint is associated with customer group A, it can be further determined whether the current user meets the write conditions of customer group A; if the business touchpoint is not associated with any customer group, the judgment process can be terminated. Furthermore, if the current user meets the write conditions of customer group A, the current user can be added to customer group A; if the current user does not meet the write conditions of customer group A, the judgment process is terminated and no operation is taken on the current user. It should be noted that when a new business triggers the corresponding real-time behavior user to write to the customer group, it is necessary to release a new application version to implement it. In a specific example, the business of depositing pensions is used as a touchpoint for customer group classification. If there is no business touchpoint for depositing pensions before, the operation platform equipment, channel-side equipment, and product-side equipment for pension business need to be connected and developed to write users of the corresponding pension deposit business touchpoints into the corresponding customer group, which will increase development costs and slow down the pace of customer group classification implementation.

[0052] Embodiment 1

[0053] Figure 2 is a flow chart of a touch-based customer group classification method provided in the first embodiment of the present invention. This embodiment is applicable to the case where a page is used as a touch point to select a customer group. The method can be executed by a touch-based customer group classification device, which can be implemented by software and / or hardware and can generally be integrated in an electronic device, which can be a channel-side device. Figure 2 As shown, the method includes the following operations:

[0054] S110, obtaining user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data.

[0055] Among them, the channel side device can be various types of devices deployed at the interface between the organization and the current user in the process of providing business services. Exemplarily, the channel side device can include but is not limited to various types of applications and devices where the web terminal is located, and the embodiment of the present invention does not limit the specific types of channel side devices. The types of business services can include but are not limited to financial services, mobile communication services, and special services provided by various enterprises. The product side device can be an interface used by product delivery users. Exemplarily, the product side device can include but is not limited to functions such as point redemption, fund purchase, online shopping, platform payment, transfer and remittance, and health monitoring in the application. The current user can be a user who operates based on the product side device. The user page operation information can be information about various page operations performed by the current user on the product side device. Exemplarily, the user page operation information can include but is not limited to the user's current operation page and page operation attribute data. The user's current operation page can be a screen display interface that the current user is interacting with based on the product side device. The user's current operation page can present various information and operation options for the user's operation based on the product side device. The page operation attribute data can be various feature data related to the current user's operation on the page. For example, when the current user performs a business operation based on the product-side device, the page operation attribute data may include but is not limited to the business time, business amount, and business object; when the current user performs a query operation based on the product-side device, the page operation attribute data may include but is not limited to the page ID, access time, and query field information. The embodiment of the present invention does not limit the specific types of page operation attribute data.

[0056] In the prior art, the user's triggering operation is usually used as the touch point type, and the touch point can be any operation point of the current user in the process of using the system. That is, after the current user triggers the touch point, the operation platform device can recommend products to the current user in the form of pop-up screens and page column advertisements. For example, the payment service is a touch point. When the customer successfully pays, the touch point is triggered, and the operation platform device can recommend products to the current user in the form of pop-up screens and page column advertisements.

[0057] In an embodiment of the present invention, the user's triggering operation is not used as the contact type, but a universal contact of the page dimension is used. The universal contact of the page dimension can be referred to as a page contact, that is, the user browsing the corresponding page is used as the condition for triggering the contact, which can simulate and cover a variety of different types of business scenarios. For example, for the payment contact, the browsing payment success page can be set as the condition for the contact trigger, then the customer display effect of the two contacts is exactly the same, and there is no need to specially connect to the payment business to add a new contact. Therefore, before classifying the customer group based on the contact, the channel side device can first obtain the user's current operation page and page operation attribute data of the current user, so as to use the user's current operation page and page operation attribute data as the basis for classifying the current user into customer groups.

[0058] S120: performing page contact matching on the user's current operation page according to preset page contact configuration information.

[0059] The preset page contact configuration information may be a preset configuration information of the correspondence between page contacts and customer groups. Exemplarily, the preset page contact configuration information may include but is not limited to a preset page, a contact identifier of the preset page, and a target customer group corresponding to the preset page.

[0060] Accordingly, after the channel side device obtains the user page operation information of the current user, it can match the page touch points of the user's current operation page according to the preset page touch point configuration information, that is, match all preset pages used as page touch points with the user's current operation page.

[0061] S130. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user is classified into customer groups according to the user page operation information by the operation platform device.

[0062] The operation platform device may be a platform device that supports the daily operation, customer service and business innovation of the organization. For example, the operation platform device may be a high-performance server, etc. The embodiment of the present invention does not limit the specific device type included in the operation platform device.

[0063] Specifically, after matching the page contacts of the user's current operation page according to the preset page contact configuration information, the user's page operation information can be forwarded according to the matching result. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the channel side device can send the user's page operation information to the operation platform device. Furthermore, the operation platform device can write the current user into the corresponding customer group based on the user's page operation information, and finally realize customer group classification. When it is determined that the user's current operation page does not match the preset page contact configuration information, the channel side device may not take any action.

[0064] It can be seen that the above technical solution can simulate all business scenarios covering business-related contacts by using the page as a touchpoint. For example, the payment business touchpoint can be triggered by browsing the payment success page, and the effects of the two touchpoint settings are exactly the same. In addition, using the page as a touchpoint does not require three-party docking and interaction for customer classification services in different business scenarios, and when adding a new page touchpoint, you only need to modify the internal configuration file, and there is no need to release a new application version. Therefore, using the page as a touchpoint for customer classification can reduce the cost of customer classification.

[0065] In an embodiment of the present invention, determining that the user's current operation page successfully matches the preset page contact configuration information may include: matching the user's current operation page according to the preset page; when it is determined that the user's current operation page is a target preset page among the preset pages, determining the contact identifier of the target preset page; when it is determined that the contact identifier of the target preset page has a corresponding target customer group, determining that the user's current operation page successfully matches the preset page contact configuration information.

[0066] The preset page may be all pre-stored operation pages of the channel side device and the product side device. The target preset page may be a specific page in the preset page. The contact mark of the target preset page may be mark information for identifying the contact type of the target preset page.

[0067] Specifically, all preset pages can be traversed to match the user's current operation page. If it is determined that the user's current operation page is not a page in the preset pages, it is determined that the user's current operation page and the preset page contact configuration information are successfully matched, and the channel-side device does not take any action; if it is determined that the user's current operation page is the same as the target preset page in the preset pages, the contact identifier of the target preset page can be further determined. After determining the contact identifier of the target preset page, it can be determined whether the target preset page has a corresponding target customer group based on the contact identifier of the target preset page. If the target preset page has a corresponding target customer group, it can be determined that the user's current operation page and the preset page contact configuration information match successfully; otherwise, it can be determined that the user's current operation page and the preset page contact configuration information match unsuccessfully. Customer group matching based on the matching results between the user's current operation page and the preset page contact configuration information can improve the accuracy of customer group classification.

[0068] The technical solution of this embodiment obtains the current user's current operation page and page operation attribute data as user page operation information. Further, the channel side device can match the user's current operation page with page contacts according to the preset page contact configuration information. Therefore, when it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information can be sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device, which solves the problem of high development cost when realizing customer group classification with transactions as contacts, can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0069] Embodiment 2

[0070] Figure 3 is a flow chart of a touch-based customer group classification method provided in the second embodiment of the present invention. This embodiment is applicable to the case where customer groups are classified based on pages as touch points. The method can be executed by a touch-based customer group classification device, which can be implemented by software and / or hardware and can generally be integrated in an electronic device, which can be an operation platform device. Figure 3 As shown, the method includes the following operations:

[0071] S210. Obtain user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data.

[0072] In an embodiment of the present invention, in order to implement customer group classification, the operation platform device may first obtain the page operation information of the current user sent by the channel side device as the basis for customer group classification.

[0073] In an embodiment of the present invention, before obtaining the user page operation information of the current user sent by the channel side device, it may also include: obtaining the full operation page data of the target version application; configuring corresponding contact identifiers for each preset page included in the full operation page data; configuring the target customer group for each contact identifier to obtain preset page contact configuration information; and sending the preset page contact configuration information to the channel side device.

[0074] Among them, the target version application can be an application that needs to classify users and push information. The full operation page data can be all operation page data in the product side device. It should be noted that the full operation page data can also be the operation page data of the channel side device such as a web page. The target customer group can be the customer group corresponding to the contact identifier. It is understandable that the number of target customer groups can be multiple.

[0075] Specifically, before obtaining the user page operation information of the current user sent by the channel side device, the operation platform device can obtain the full operation page data of the target version application. After obtaining the full operation page data of the target version application, the corresponding contact identifier can be configured for each preset page in the full operation page data, and the corresponding customer group can be configured for each contact identifier as the preset page contact configuration information, thereby completing the pre-configuration and storage of the preset page contact configuration information. Further, the operation platform device can send the preset page contact information to the channel side device, so that the channel side device determines whether the current user's user current operation page triggers the corresponding page contact according to the preset page contact information. The channel side device can send the user page operation information to the operation platform device for customer group classification when it is determined that the user's current operation page successfully matches the preset page contact configuration information. By configuring the corresponding contact identifier for each preset page in the full operation page data and configuring the corresponding customer group for each contact identifier, comprehensive and accurate classification of customer groups can be achieved, and personalized and refined services can be provided for different customer groups.

[0076] It is understandable that in the process of configuring corresponding contact identifiers for each preset page in the full operation page data and configuring corresponding customer groups for each contact identifier, classification conditions can be set for the customer groups. For example, the condition for joining customer group A can be set as users who pay pensions for the first time in the XX region, and the condition for joining customer group B can be set as users who pay pensions for the first time in the YY region. The embodiment of the present invention does not limit the specific classification rules for customer group classification.

[0077] It should be noted that the same touch point identifier may correspond to different customer groups, and the same customer group may also correspond to different touch point identifiers. The embodiment of the present invention does not limit the correspondence between the touch point identifiers and the customer groups.

[0078] S220: classify the current user into customer groups according to the user page operation information.

[0079] Specifically, after obtaining the user page operation information of the current user sent by the channel side device, the operation platform device can classify the current user into customer groups according to the customer groups corresponding to the user page operation information. It is understandable that even if the user current operation pages of different users are the same, different users may be classified into different customer groups due to different page operation attribute data.

[0080] In an optional embodiment of the present invention, classifying the current user into customer groups based on the user page operation information may include: determining a target benchmark customer group that matches the current user based on the user's current operation page; and determining a target sub-classification customer group for the current user within the target benchmark customer group based on the page operation attribute data.

[0081] Among them, the target benchmark customer group can be the customer group matched by the current user determined based on the user's current operation page. The target sub-classification customer group can be a sub-classification customer group in the target benchmark customer group. Exemplarily, customer group A established with the pension payment success page as the touchpoint can be the target benchmark customer group. Customer group A can include customer group A1 and customer group A2. Among them, customer group A1 can be the target sub-classification customer group with the first successful pension payment page as the touchpoint, and customer group A2 can be the target sub-classification customer group with the non-first successful pension payment page as the touchpoint.

[0082] Accordingly, when the operation platform device classifies the current user into customer groups based on the user's page operation information, it can first determine the target benchmark customer group that matches the current user based on the user's current operation page. Furthermore, it can determine the target sub-classification customer group of the current user in the target benchmark customer group based on the page operation attribute data, thereby accurately classifying users and providing customized services and products for different customer groups, thereby improving marketing efficiency and customer loyalty.

[0083] In a specific example, assuming that the successful purchase page of a financial product is used as a touchpoint, and the successful purchase page of a financial product corresponds to customer group B, the customer can be circled into customer group B. Further, if it is determined based on the page operation attribute data that the financial product purchased by the customer is a fixed-income product, the customer can be circled into customer group B1; if it is determined based on the page operation attribute data that the financial product purchased by the customer is an equity product, the customer can be circled into customer group B2.

[0084] According to the technical solution of this embodiment, the operation platform device can obtain the user page operation information of the current user sent by the channel side device, including the user's current operation page and page operation attribute data, so as to classify the current user into customer groups according to the user page operation information, thereby solving the problem of high development costs when implementing customer group classification based on transactions as touchpoints, and can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0085] Embodiment 3

[0086] Figure 4 is a flow chart of a touch-based customer group classification method provided in the third embodiment of the present invention. This embodiment is applicable to the case where customer group classification is performed using pages as touch points. The method can be performed by a touch-based customer group classification device, which can be implemented by software and / or hardware and can generally be integrated in an electronic device, which can be a product-side device. Figure 4 As shown, the method includes the following operations:

[0087] S310. Obtain user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data.

[0088] Among them, the current page can be a page on which the current user interacts based on the product-side device.

[0089] In an embodiment of the present invention, a user can perform operations based on an operation interface provided by a product-side device. When a user operates on the operation interface, the product-side device can obtain user page operation information including the user's current operation page and page operation attribute data based on the operation behavior performed by the current user based on the current page. It should be noted that the user page operation information can also be classified on the product-side device. For example, when it is necessary to establish a user customer group in the AA area, the user page operation information can be divided into two categories, AA area and non-AA area, on the product-side device. By classifying the user page operation information, the accuracy of customer group classification can be improved.

[0090] S320: Send the user page operation information to the channel side device.

[0091] Correspondingly, after obtaining the user page operation information according to the operation performed by the current user based on the current page, the product-side device can send the user page operation information to the channel-side device.

[0092] Among them, the channel side device can be used to match the page contacts of the user's current operation page according to the preset page contact configuration information. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

[0093] According to the technical solution of this embodiment, the product-side device obtains user page operation information including the user's current operation page and page operation attribute data according to the operation performed by the current user based on the current page. Furthermore, the user page operation information can be sent to the channel-side device, which solves the problem of high development cost when implementing customer group classification based on transactions as touchpoints. It can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0094] Embodiment 4

[0095] Figure 5 is a flow chart of a customer group classification method based on touch points provided in the fourth embodiment of the present invention. Figure 6 Schematic diagram of a customer group classification method based on touch points provided by the fourth embodiment of the present invention. This embodiment is applicable to the case where customer groups are classified using pages as touch points. Figure 5 and Figure 6 As shown, the method includes the following operations:

[0096] S410, the operation platform device obtains the full operation page data of the target version application; configures the corresponding contact identifier for each preset page included in the full operation page data; configures the target customer group for each contact identifier to obtain the preset page contact configuration information; and sends the preset page contact configuration information to the channel side device.

[0097] In a specific example, Figure 6 As shown in the figure, when classifying customer groups through real-time behavior, the operation platform side can receive the full amount of operation page data, generate the association relationship between the touch point identifier and the page, configure the basic information of the customer group, and associate the newly added page touch points. After all the information is configured, the operation platform device can send the customer group and touch point identifier information to the channel side device.

[0098] S420. The product-side device obtains user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data; and sends the user page operation information to the channel-side device.

[0099] Continue to use the above example as an example to explain, Figure 6As shown, the product-side device can obtain user page operation information including the user's current operation page and page operation attribute data according to the operation performed by the current user based on the current page, and send the user operation information to the channel-side device.

[0100] S430: The channel side device obtains the user page operation information of the current user; performs page contact matching on the user's current operation page according to the preset page contact configuration information. If it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device.

[0101] Continue to use the above example as an example to explain, Figure 6 As shown, the channel side device checks whether the preset page contact configuration information matches the user page operation information of the current user. If the preset page contact configuration information matches the user page operation information of the current user, the user page operation information can be sent to the operation platform device as a basis for customer group classification.

[0102] S440, the operation platform device obtains the user page operation information of the current user sent by the channel side device; and classifies the current user into customer groups according to the user page operation information.

[0103] Continue to use the above example as an example to explain, Figure 6 As shown, the operation platform device obtains the user page operation information of the current user sent by the channel side device, and classifies the current user into customer groups according to the user page operation information.

[0104] The technical solution of this embodiment first generates an association between the contact identification and the customer group on the operation platform device, and sends the data to the channel side device. Furthermore, the channel side device can receive the user page operation information from the product side device, and determine whether the user's current operation page matches the preset page contact configuration information. In the case where the user's current operation page successfully matches the preset page contact configuration information, the channel side device can send the user page operation information to the operation platform device. The operation platform device can then classify the current customers according to the user page operation information, which solves the problem of high development costs when implementing customer group classification based on transactions as touchpoints, can reduce the development cost of customer group classification, and improve the accuracy of customer group classification.

[0105] In the technical solution of the present disclosure, the information collected is information and data authorized by the user or fully authorized by all parties, and the collection, storage, use, processing, transmission, provision, disclosure and application of the relevant data comply with the relevant laws, regulations and standards of the relevant countries and regions, take necessary confidentiality measures, do not violate public order and good morals, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0106] It should be noted that, in the embodiment of the present invention, a corresponding operation entry may be provided for the user to choose to agree or reject the automated decision result; if the user chooses to reject, the expert decision process is entered.

[0107] It should be noted that any arrangement and combination of the technical features in the above embodiments also falls within the protection scope of the present invention.

[0108] Embodiment 5

[0109] Figure 7 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 5 of the present invention. Figure 7 As shown, the device is configured on the channel side device, including: a first page operation information acquisition module 510, a page contact matching module 520 and a customer group classification module 530, wherein:

[0110] The first page operation information acquisition module 510 is used to acquire the user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data

[0111] The page contact matching module 520 is used to perform page contact matching on the user's current operation page according to preset page contact configuration information.

[0112] The information sending module 530 is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

[0113] The technical solution of this embodiment obtains the current user's current operation page and page operation attribute data as user page operation information. Further, the channel side device can match the user's current operation page with page contacts according to the preset page contact configuration information. Therefore, when it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information can be sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device, which solves the problem of high development cost when realizing customer group classification with transactions as contacts, can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0114] In an optional embodiment of the present invention, the preset page contact configuration information includes a preset page, a contact identifier of the preset page, and a target customer group corresponding to the preset page.

[0115] In an optional embodiment of the present invention, the page contact matching module 520 is also used to: match the user's current operation page according to the preset page; when it is determined that the user's current operation page is the target preset page among the preset pages, determine the contact identifier of the target preset page; when it is determined that the contact identifier of the target preset page has a corresponding target customer group, determine that the user's current operation page is successfully matched with the preset page contact configuration information.

[0116] The above-mentioned touch-based customer group classification device can execute the touch-based customer group classification method performed by the channel side device provided in the first embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details not fully described in this embodiment, please refer to the touch-based customer group classification method performed by the channel side device provided in the first embodiment of the present invention.

[0117] Since the touch-based customer classification device introduced above is a device that can execute the touch-based customer classification method executed by the channel-side device in Example 1 of the present invention, based on the touch-based customer classification method executed by the channel-side device introduced in Example 1 of the present invention, the technical personnel in this field can understand the specific implementation method of the touch-based customer classification device of this embodiment and its various variations, so how the touch-based customer classification device implements the touch-based customer classification method executed by the channel-side device in Example 1 of the present invention will not be introduced in detail here. As long as the technical personnel in this field implement the device adopted by the touch-based customer classification method executed by the channel-side device in Example 1 of the present invention, it belongs to the scope of protection of this application.

[0118] Embodiment 6

[0119] Figure 8 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 6 of the present invention. Figure 8 As shown, the device is configured on the operation platform device, including: a second page operation information acquisition module 610 and a customer group classification module 620, wherein:

[0120] The second page operation information acquisition module 610 is used to acquire the user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data;

[0121] The customer group classification module 620 is used to classify the current user into customer groups according to the user page operation information;

[0122] Wherein, the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

[0123] According to the technical solution of this embodiment, the operation platform device can obtain the user page operation information of the current user sent by the channel side device, including the user's current operation page and page operation attribute data, so as to classify the current user into customer groups according to the user page operation information, thereby solving the problem of high development cost when implementing customer group classification based on transactions as the touchpoint, and can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0124] In an optional embodiment of the present invention, the customer group classification module 620 is also used to: determine the target benchmark customer group matched by the current user based on the user's current operation page; determine the target sub-classification customer group of the current user in the target benchmark customer group based on the page operation attribute data.

[0125] In an optional embodiment of the present invention, the above-mentioned device may also include an information configuration module, which is used to: obtain the full operation page data of the target version application; configure corresponding contact identifiers for each preset page included in the full operation page data; configure the target customer group for each of the contact identifiers to obtain preset page contact configuration information; and send the preset page contact configuration information to the channel side device.

[0126] The above-mentioned touch-based customer group classification device can execute the touch-based customer group classification method performed by the operation platform device provided in the second embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details not fully described in this embodiment, please refer to the touch-based customer group classification method performed by the operation platform device provided in the second embodiment of the present invention.

[0127] Since the touch-based customer classification device introduced above is a device that can execute the touch-based customer classification method executed by the operation platform device in Example 2 of the present invention, based on the touch-based customer classification method executed by the operation platform device introduced in Example 2 of the present invention, the technical personnel in this field can understand the specific implementation method of the touch-based customer classification device of this embodiment and its various variations, so how the touch-based customer classification device implements the touch-based customer classification method executed by the operation platform device in Example 2 of the present invention will not be introduced in detail here. As long as the technical personnel in this field implement the device adopted by the touch-based customer classification method executed by the operation platform device in Example 2 of the present invention, it belongs to the scope of protection of this application.

[0128] Embodiment 7

[0129] Fig. 9 is a schematic diagram of a touch-point-based customer group classification device provided in Embodiment 7 of the present invention. Fig. 9 As shown, the device is configured on the product side device, including: a third page operation information acquisition module 710 and a page operation information sending module 720, wherein:

[0130] The third page operation information acquisition module 710 is used to acquire user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data.

[0131] The page operation information sending module 720 is used to send the user page operation information to the channel side device; wherein, the channel side device is used to perform page contact matching on the user's current operation page according to the preset page contact configuration information, and when it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user is classified into customer groups according to the user page operation information through the operation platform device.

[0132] According to the technical solution of this embodiment, the product-side device obtains user page operation information including the user's current operation page and page operation attribute data according to the operation performed by the current user based on the current page. Furthermore, the user page operation information can be sent to the channel-side device, which solves the problem of high development cost when implementing customer group classification based on transactions as touchpoints. It can reduce the development cost of customer group classification and improve the accuracy of customer group classification.

[0133] The above-mentioned touch-based customer group classification device can execute the touch-based customer group classification method performed by the product-side device provided in the third embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details not fully described in this embodiment, please refer to the touch-based customer group classification method performed by the product-side device provided in the third embodiment of the present invention.

[0134] Since the above-mentioned touch-based customer classification device is a device that can execute the touch-based customer classification method executed by the product-side device in Example 3 of the present invention, based on the touch-based customer classification method executed by the product-side device introduced in Example 3 of the present invention, the technical personnel in this field can understand the specific implementation method of the touch-based customer classification device of this embodiment and its various variations, so how the touch-based customer classification device implements the touch-based customer classification method executed by the product-side device in Example 3 of the present invention will not be introduced in detail here. As long as the technical personnel in this field implement the device adopted by the touch-based customer classification method executed by the product-side device in Example 3 of the present invention, it belongs to the scope of protection of this application.

[0135] Embodiment 8

[0136] Fig.10 A schematic diagram of the structure of an electronic device 10 that can be used to implement an embodiment of the present invention is shown. The electronic device is intended to represent various forms of digital computers, such as laptop computers, desktop computers, workstations, personal digital assistants, servers, blade servers, mainframe computers, and other suitable computers. The electronic device can also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices (such as helmets, glasses, watches, etc.) and other similar computing devices. The components shown herein, their connections and relationships, and their functions are merely examples and are not intended to limit the implementation of the present invention described and / or required herein.

[0137] like Fig.10 As shown, the electronic device 10 includes at least one processor 11, and a memory connected to the at least one processor 11, such as a read-only memory (ROM) 12, a random access memory (RAM) 13, etc., wherein the memory stores a computer program that can be executed by at least one processor, and the processor 11 can perform various appropriate actions and processes according to the computer program stored in the read-only memory (ROM) 12 or the computer program loaded from the storage unit 18 to the random access memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 can also be stored. The processor 11, the ROM 12, and the RAM 13 are connected to each other through a bus 14. An input / output (I / O) interface 15 is also connected to the bus 14.

[0138] A number of components in the electronic device 10 are connected to the I / O interface 15, including: an input unit 16, such as a keyboard, a mouse, etc.; an output unit 17, such as various types of displays, speakers, etc.; a storage unit 18, such as a disk, an optical disk, etc.; and a communication unit 19, such as a network card, a modem, a wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information / data with other devices through a computer network such as the Internet and / or various telecommunication networks.

[0139] The processor 11 may be a variety of general and / or special processing components with processing and computing capabilities. Some examples of the processor 11 include, but are not limited to, a central processing unit (CPU), a graphics processing unit (GPU), various special artificial intelligence (AI) computing chips, various processors running machine learning model algorithms, a digital signal processor (DSP), and any appropriate processor, controller, microcontroller, etc. The processor 11 executes the various methods and processes described above, such as a customer group classification method based on touch points.

[0140] Optionally, a contact-based customer classification method, applied to a channel-side device, may include: obtaining user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data; performing page contact matching on the user's current operation page according to preset page contact configuration information; and when it is determined that the user's current operation page successfully matches the preset page contact configuration information, sending the user page operation information to an operation platform device, so that the current user can be classified as a customer according to the user page operation information through the operation platform device.

[0141] Optionally, a contact-based customer screening method, applied to an operation platform device, may include: obtaining user page operation information of the current user sent by a channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data; classifying the current user into customer groups according to the user page operation information; wherein the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

[0142] Optionally, a contact-based customer classification method, applied to a product-side device, may include: obtaining user page operation information based on the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data; sending the user page operation information to a channel-side device; wherein the channel-side device is used to perform page contact matching on the user's current operation page according to preset page contact configuration information, and when it is determined that the user's current operation page successfully matches the preset page contact configuration information, sending the user page operation information to an operation platform device, so that the current user can be classified as a customer based on the user page operation information through the operation platform device.

[0143] In some embodiments, the customer group classification method based on contact points may be implemented as a computer program, which is tangibly contained in a computer-readable storage medium, such as a storage unit 18. In some embodiments, part or all of the computer program may be loaded and / or installed on the electronic device 10 via the ROM 12 and / or the communication unit 19. When the computer program is loaded into the RAM 13 and executed by the processor 11, one or more steps of the customer group classification method based on contact points described above may be performed. Alternatively, in other embodiments, the processor 11 may be configured to perform the customer group classification method based on contact points in any other appropriate manner (e.g., by means of firmware).

[0144] Various implementations of the systems and techniques described above herein can be implemented in digital electronic circuit systems, integrated circuit systems, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and / or combinations thereof. These various implementations can include: being implemented in one or more computer programs that can be executed and / or interpreted on a programmable system including at least one programmable processor, which can be a special purpose or general purpose programmable processor that can receive data and instructions from a storage system, at least one input device, and at least one output device, and transmit data and instructions to the storage system, the at least one input device, and the at least one output device.

[0145] Computer programs for implementing the methods of the present invention may be written in any combination of one or more programming languages. These computer programs may be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, so that when the computer program is executed by the processor, the functions / operations specified in the flow chart and / or block diagram are implemented. The computer program may be executed entirely on the machine, partially on the machine, partially on the machine and partially on a remote machine as a stand-alone software package, or entirely on a remote machine or server.

[0146] In the context of the present invention, a computer-readable storage medium may be a tangible medium that may contain or store a computer program for use by or in combination with an instruction execution system, device or equipment. A computer-readable storage medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices or equipment, or any suitable combination of the foregoing. Alternatively, a computer-readable storage medium may be a machine-readable signal medium. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0147] To provide interaction with a user, the systems and techniques described herein may be implemented on an electronic device having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user; and a keyboard and a pointing device (e.g., a mouse or trackball) through which the user can provide input to the electronic device. Other types of devices may also be used to provide interaction with the user; for example, the feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form (including acoustic input, voice input, or tactile input).

[0148] The systems and techniques described herein may be implemented in a computing system that includes backend components (e.g., as a data server), or a computing system that includes middleware components (e.g., an application server), or a computing system that includes frontend components (e.g., a user computer with a graphical user interface or a web browser through which a user can interact with implementations of the systems and techniques described herein), or a computing system that includes any combination of such backend components, middleware components, or frontend components. The components of the system may be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: a local area network (LAN), a wide area network (WAN), a blockchain network, and the Internet.

[0149] A computing system may include a client and a server. The client and the server are generally remote from each other and usually interact through a communication network. The client and server relationship is generated by computer programs running on the corresponding computers and having a client-server relationship with each other. The server may be a cloud server, also known as a cloud computing server or cloud host, which is a host product in the cloud computing service system to solve the defects of difficult management and weak business scalability in traditional physical hosts and VPS services.

[0150] It should be understood that the various forms of processes shown above can be used to reorder, add or delete steps. For example, the steps recorded in this disclosure can be executed in parallel, sequentially or in different orders, as long as the desired results of the technical solutions disclosed in this disclosure can be achieved, and this document does not limit this.

[0151] The above specific implementations do not constitute a limitation on the protection scope of the present disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions can be made according to design requirements and other factors. Any modification, equivalent substitution and improvement made within the spirit and principle of the present disclosure shall be included in the protection scope of the present disclosure.

Claims

1. A customer group classification method based on contact points, characterized in that: Applied to channel side equipment, including: Obtaining user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data; Performing page contact matching on the user's current operation page according to preset page contact configuration information; When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user is classified into customer groups according to the user page operation information by the operation platform device.

2. The method according to claim 1, characterized in that The preset page contact configuration information includes the preset page, the contact identifier of the preset page, and the target customer group corresponding to the preset page; The determining that the user's current operation page successfully matches the preset page contact configuration information includes: Matching the user's current operation page according to the preset page; In the case where it is determined that the user's current operation page is a target preset page among the preset pages, determining a contact mark of the target preset page; When it is determined that the contact mark of the target preset page has a corresponding target customer group, it is determined that the user's current operation page successfully matches the preset page contact configuration information.

3. A customer group screening method based on contact points, characterized in that: Applied to operation platform equipment, including: Acquire user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data; Classifying the current user into customer groups according to the user page operation information; Wherein, the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

4. The method according to claim 3, characterized in that The classifying the current user into customer groups according to the user page operation information includes: Determining a target benchmark customer group matched by the current user according to the current operation page of the user; The target sub-category audience group of the current user in the target reference audience group is determined according to the page operation attribute data.

5. The method according to claim 1, characterized in that Before obtaining the user page operation information of the current user sent by the channel side device, the method further includes: Get the full operation page data of the target version application; Configuring corresponding contact marks for each preset page included in the full amount of operation page data; Configure target customer groups for each of the contact point identifiers to obtain preset page contact point configuration information; The preset page contact configuration information is sent to the channel side device.

6. A customer group classification method based on contact points, characterized in that: Applied to product-side equipment, including: Acquire user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data; Sending the user page operation information to the channel side device; Among them, the channel side device is used to match the page contacts of the user's current operation page according to the preset page contact configuration information. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

7. A customer group classification device based on contact points, characterized in that: Configured on the channel side equipment, including: A first page operation information acquisition module is used to acquire user page operation information of the current user; wherein the user page operation information includes the user's current operation page and page operation attribute data; A page contact matching module, used for matching the page contact of the user's current operation page according to preset page contact configuration information; The customer group classification module is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information, so as to classify the current user into customer groups according to the user page operation information through the operation platform device.

8. A customer group classification device based on contact points, characterized in that: Configured on the operation platform equipment, including: A second page operation information acquisition module is used to acquire user page operation information of the current user sent by the channel side device; wherein the user page operation information includes the user's current operation page and page operation attribute data; A customer group classification module, used to classify the current user into customer groups according to the user page operation information; Wherein, the channel side device is used to send the user page operation information to the operation platform device when it is determined that the user's current operation page successfully matches the preset page contact configuration information.

9. A customer group classification device based on contact points, characterized in that: Configured on the product side equipment, including: A third page operation information acquisition module is used to acquire user page operation information according to the operation performed by the current user based on the current page; wherein the user page operation information includes the user's current operation page and page operation attribute data; A page operation information sending module, used to send the user page operation information to the channel side device; Among them, the channel side device is used to match the page contacts of the user's current operation page according to the preset page contact configuration information. When it is determined that the user's current operation page successfully matches the preset page contact configuration information, the user page operation information is sent to the operation platform device, so that the current user can be classified into customer groups according to the user page operation information through the operation platform device.

10. An electronic device, characterized in that: The electronic device comprises: at least one processor; and a memory communicatively connected to the at least one processor; wherein, The memory stores a computer program that can be executed by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the contact-based customer group classification method described in any one of claims 1-6.

11. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the contact-based customer group classification method described in any one of claims 1-6 when executed.

12. A computer program product comprising a computer program / instructions, wherein: When the computer program / instructions are executed by a processor, the contact-based customer group classification method described in any one of claims 1-6 is implemented.

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