Media information delivery detection method and device in target application, equipment and medium

Abstract

The embodiment of the invention provides a media information delivery detection method and device in a target application, equipment and a medium. The method comprises the following steps: determining target media information released in a target application; determining first attribute data, second attribute data and third attribute data of the target media information, the first attribute data indicating a first device for performing a first trigger operation on a reference application for releasing the target media information in the target application; the second attribute data indicates a second device for performing a second trigger operation on reference media information released by the reference application in the reference application, and the third attribute data is used for indicating release consumption when release of the target media information is triggered in the target application; and according to the first attribute data, the second attribute data and the third attribute data, determining a delivery effect when the target media information is delivered in the target application. According to the scheme, refined media information release can be realized, and release resource waste caused by release deviation of the media information is reduced.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of data processing technology, and in particular to a method, device, equipment and medium for detecting media information delivery within a target application. Background Art

[0002] In the media information delivery and monetization scenario, there is a type of media information delivery that is monetized through the media information delivery display in the application. For developers of such applications, media information is delivered through various media information systems to attract users for their applications. The introduced users play or click on the media information at the delivery location in the application, providing material conditions for developers to conduct application research and development. However, the current delivery process has a relatively poor accuracy in media information delivery, and the media information delivery cannot be refined, resulting in deviations in media information delivery and waste of delivery resources. Summary of the invention

[0003] The present disclosure provides a method, device, equipment and medium for detecting media information delivery in a target application, so as to accurately detect the delivery effect of media information in the target application, so as to carry out media information delivery in each application in a refined manner.

[0004] In a first aspect, an embodiment of the present disclosure provides a method for detecting media information delivery in a target application, the method comprising:

[0005] Determine the target media information for delivery in the target application;

[0006] Determine first attribute data, second attribute data, and third attribute data corresponding to the target media information, wherein the first attribute data is used to indicate a first device that performs a first trigger operation on a reference application delivered by the target media information in a target application, the second attribute data is used to indicate a second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate delivery consumption when triggering delivery of the target media information in the target application;

[0007] The delivery effect of the target media information when delivered in the target application is determined according to the first attribute data, the second attribute data and the third attribute data.

[0008] In a second aspect, the embodiments of the present disclosure further provide a device for detecting media information delivery in a target application, the device comprising:

[0009] A first determination module is used to determine target media information to be delivered in a target application;

[0010] A second determination module is used to determine first attribute data, second attribute data and third attribute data corresponding to the target media information, wherein the first attribute data is used to indicate a first device that performs a first trigger operation on a reference application delivered by the target media information in a target application, the second attribute data is used to indicate a second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate delivery consumption when triggering delivery of the target media information in the target application;

[0011] The third determination module is used to determine the delivery effect of the target media information in the target application according to the first attribute data, the second attribute data and the third attribute data.

[0012] In a third aspect, an electronic device is also provided in an embodiment of the present disclosure, the electronic device comprising:

[0013] at least one processor; and

[0014] a memory communicatively connected to the at least one processor; wherein,

[0015] The memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the method for detecting media information delivery in a target application described in any one of the above embodiments.

[0016] In a fourth aspect, a computer-readable medium is also provided in an embodiment of the present disclosure, wherein the computer-readable medium stores computer instructions, and the computer instructions are used to enable a processor to implement the method for detecting media information delivery within a target application as described in any one of the above embodiments when executed.

[0017] In the disclosed embodiment, by determining the first attribute data, the second attribute data and the third attribute data corresponding to the target media information delivered in the target application, the first attribute data is used to indicate the first device that performs the first trigger operation on the reference application delivered by the target media information in the target application, the second attribute data is used to indicate the second device that performs the second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate the delivery consumption when triggering the delivery of the target media information in the target application. In the case of multiple real-time attribute data source inputs, real-time data attribution is completed based on the attribute data input by multiple parties, and real-time online data query matching is supported to realize accurate delivery effect detection, minimize the data error problem caused by the delay of a single data source, realize refined media information delivery, and reduce the waste of delivery resources caused by the delivery deviation of media information.

[0018] It should be understood that the content described in this section is not intended to identify the key or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale.

[0020] Figure 1 It is a flow chart of a method for detecting media information delivery in a target application provided by an embodiment of the present disclosure;

[0021] Figure 2 It is a schematic diagram of an architecture for performing media information delivery detection applicable to the embodiments of the present disclosure;

[0022] Figure 3 It is a schematic diagram of the principle of accurate identification of device identification in attribute data applicable to an embodiment of the present disclosure;

[0023] Figure 4 It is a schematic diagram of the structure of a media information delivery detection device in a target application provided by an embodiment of the present disclosure;

[0024] Figure 5 It is a structural schematic diagram of an electronic device for implementing a method for detecting media information delivery within a target application provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0025] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0026] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0027] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0028] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0029] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0030] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0031] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0032] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0033] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0034] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0035] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0036] Figure 1 A flow chart of a method for detecting media information delivery within a target application provided by an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the case where the delivery effect of media information delivered by the target application is detected when media information is delivered within the target application. The method can be executed by a media information delivery detection device within the target application. The media information delivery detection device within the target application can be implemented in the form of software and / or hardware, and is generally integrated on any electronic device with network communication function, which can be a mobile terminal, a PC or a server, etc.

[0037] like Figure 1 As shown, the method for detecting media information delivery in a target application according to an embodiment of the present disclosure may include the following process:

[0038] S110: Determine target media information to be delivered within a target application.

[0039] The target application may be an application platform that is configured with a delivery location within the application and delivers media information through the delivery location. The delivery location may be used to deliver media information. The delivery location may be a container within the application for displaying media information. Different media information may be delivered within the same target application.

[0040] The media information may be an activity of transmitting information to the outside by using a preset media method. For example, the media information material may be an advertisement, and the target application may be an application platform for placing advertisements. In the process of placing the target media information in the target application, the application corresponding to the target media information is triggered according to the placed target media information, for example, the application corresponding to the placed advertisement in the target application is viewed and clicked to obtain revenue.

[0041] S120. Determine the first attribute data, the second attribute data, and the third attribute data corresponding to the target media information, the first attribute data being used to indicate a first device that performs a first trigger operation on a reference application delivered by the target media information within the target application, the second attribute data being used to indicate a second device that performs a second trigger operation on the reference media information delivered by the reference application within the reference application, and the third attribute data being used to indicate delivery consumption when triggering delivery of the target media information within the target application.

[0042] See also Figure 2For the target media information in the target application, when the target media information is delivered in the target application using the target application, it can be detected whether the first trigger operation is performed on the target media information in the target application. The first trigger operation can be an operation of viewing the target media information in the target application and downloading and using the reference application delivered by the target media information. For example, taking the target media information as an advertisement as an example, the first trigger operation can be an operation of viewing the advertisement in the target application and downloading and using the reference application delivered by the advertisement. If the first trigger operation is performed on the target media information, a first attribute data of the first device indicating that the first trigger operation is performed on the reference application delivered by the target media information in the target application is returned and stored.

[0043] See also Figure 2 , for the reference application where the target media information is delivered, when the reference application is used, the reference application can deliver the reference media information, and the reference media information can be the same media information or different media information as the above-mentioned target media information. When the reference application is used to deliver the reference media information in the reference application, it can be detected whether a second trigger operation is performed on the reference media information in the reference application. The second trigger operation is an operation of clicking and viewing the reference media information delivered by the reference application in the reference application. For example, taking the reference media information as an advertisement as an example, the second trigger operation is an operation of clicking and viewing the advertisement delivered by the reference application in the reference application. If the second trigger operation is performed on the reference media information, a second attribute data of the second device indicating that the second trigger operation is performed on the reference media information delivered by the reference application in the reference application is returned and stored.

[0044] See also Figure 2 For the target application used to deliver the target media information, the delivery channel and delivery plan of the target media information can be configured on the target application, and the delivery consumption to be divided for delivering the target media information on the target application platform can be calculated according to the delivery channel and delivery plan. The delivery consumption when triggering the delivery of the target media information in the target application is determined as the third attribute data and stored.

[0045] As an optional but non-limiting implementation, determining the first attribute data, the second attribute data, and the third attribute data corresponding to the target media information includes the following steps A1-A3:

[0046] Step A1: querying a first preset data storage space for first attribute data corresponding to target media information delivered in a target application.

[0047] Step A1: query the second attribute data corresponding to the target media information delivered in the target application from the second preset data storage space.

[0048] Step A1: query the third attribute data corresponding to the target media information delivered in the target application from the third preset data storage space.

[0049] Among them, the first attribute data, the second attribute data and the third attribute data are transmitted using independent data links and are respectively stored in the first preset data storage space, the second preset data storage space and the third preset data storage space, and the preset data storage space is constructed based on a massive distributed storage system framework.

[0050] See also Figure 2 For the first attribute data, the second attribute data and the third attribute data from different data sources, the attribute data from three different sources can be transmitted using independent data links and stored in different preset data storage spaces. By isolating each data link, the impact of data delay on data quality is reduced. At the same time, in order to ensure efficient and high-quality online data query, the preset data storage space uses DORIS, a massive distributed storage system framework that supports rolling updates of the first attribute data, the second attribute data and the third attribute data, to build the first preset data storage space, the second preset data storage space and the third preset data storage space.

[0051] As an optional but non-limiting implementation method, a plurality of identical first attribute data sources are stored in the first preset data storage space, each first attribute data source is configured to use the same type of device identifier as a data query index, and different first attribute data sources use different types of device identifiers as data query indexes, and each first attribute data in each first attribute data source is pre-deduplicated during the data storage stage.

[0052] See also Figure 2 Considering that the first trigger operation on the target media information can be an operation of viewing the target media information in the target application and downloading and using the reference application in which the target media information is placed, there may be a lot of duplication in the attribute data corresponding to the first trigger operation. If the cost of deduplication of attribute data is high in the subsequent query process, the first attribute data source can be copied into multiple identical first attribute data sources, and a device identifier is set for each first attribute data source. For example, a UNIQUE_KEY is set for each first attribute data source, and the device identifier configured for each first attribute data source is used as the data query index used for querying the first attribute data included in the first attribute data source in the first attribute data source. At the same time, in the data storage stage, the first attribute data with the same value of the device identifier in each first attribute data source are deduplicated and then stored in the database.

[0053] As an optional but non-limiting implementation method, for the constructed first preset data storage space, second preset data storage space and third preset data storage space, the first attribute data, the second attribute data and the third attribute data are stored in their respective preset data storage spaces according to the partitions associated with the target application corresponding to the target media data.

[0054] In the above method, the preset data storage space constructed based on the massive distributed storage system framework DORIS is used to partition and store the first attribute data, the second attribute data and the third attribute data in their respective preset data storage spaces according to different applications, thereby improving the execution efficiency of subsequent data queries.

[0055] S130: Determine a delivery effect of the target media information in the target application based on the first attribute data, the second attribute data, and the third attribute data.

[0056] As an optional but non-limiting implementation, determining the delivery effect of target media information delivery in the target application according to the first attribute data, the second attribute data and the third attribute data includes the following steps B1-B2:

[0057] Step B1: determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data.

[0058] Alternatively, see Figure 3 , determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data, including:

[0059] The second device indicated by the second attribute data is matched with the first device indicated by the first attribute data in sequence for device identification; based on the delivery revenue after the target media information is delivered in the target application by the second device with successful device identification matching, the target delivery revenue after the target media information is delivered in the target application is determined.

[0060] Optionally, matching the device identifications of the second device indicated by the second attribute data with the first device indicated by the first attribute data in sequence includes:

[0061] The hash value of the device identification of the second device indicated by the second attribute data is sequentially matched with the hash value of the device identification of the first device indicated by the first attribute data for device identification matching.

[0062] See also Figure 3, use the hash values ​​(such as MD5 encrypted values) of the device identification IDs of all the second devices in the second attribute data, and sequentially match and splice with the hash values ​​(such as MD5 encrypted values) of the device identification IDs of the first devices indicated by different first attribute data. If the hash value of the device identification ID of the second device is the same as the hash value of the device identification ID of the first device, then the second device in the second attribute data is successfully matched and spliced ​​with the first device indicated by the first attribute data, and the successful splicing is regarded as a successful device identification, and the unique value of the device information DEVICE_ID is returned, otherwise continue to splice in sequence.

[0063] Alternatively, see Figure 3 Since the same second attribute data may indicate multiple device identifiers of the second device, the multiple device identifiers of the second device can be matched and spliced ​​in sequence with the hash values ​​(such as MD5 encrypted values) of the device identifier ID of the first device indicated by different first attribute data until the splicing is successful or all the multiple device identifiers of the second device are attempted to be matched.

[0064] Step B2: Determine the delivery effect of the target media information in the target application based on the target delivery income after the target media information is delivered and the delivery consumption indicated by the third attribute data.

[0065] Optionally, the delivery effect of the target media information in the target application can be expressed by calculating the return on investment (ROI) of the target media information delivery in the target application by comparing the target delivery revenue after the target media information is delivered and the delivery consumption indicated by the third attribute data.

[0066] This process requires converting the delivery and monetization within the target application into an accurate identification and match of the device ID. By aggregating the delivery revenue of the media information delivery at the device granularity and the delivery and monetization within the target application, the ROI of the target media information delivery within the target application can be calculated, guiding developers to deliver media information with extreme accuracy.

[0067] Optionally, in order to ensure the integrity of the input-output ratio indicator, the input revenue triggered by the same time range and the input consumption triggered by the same time range need to be used for calculation. This can be ensured by filtering the query service and bringing in the latest data synchronization time. The first attribute data and the third attribute data involved in the matching are attribute data triggered within the same time range.

[0068] As an optional but non-limiting implementation, when querying the first attribute data, the second attribute data and the third attribute data from the first preset data storage space, the second preset data storage space and the third preset data storage space respectively, the Runtime Filter mode is used for query acceleration configuration.

[0069] Since it is necessary to queried massive first attribute data, second attribute data and third attribute data in sequence from the first preset data storage space, the second preset data storage space and the third preset data storage space for matching, the query acceleration configuration of the Runtime Filter mode is performed on the query engine side corresponding to the first preset data storage space, the second preset data storage space and the third preset data storage space to ensure that the matching identification and investment benefit calculation of massive attribute data are completed in a short time.

[0070] In the disclosed embodiment, by determining the first attribute data, the second attribute data and the third attribute data corresponding to the target media information delivered in the target application, the first attribute data is used to indicate the first device that performs the first trigger operation on the reference application delivered by the target media information in the target application, the second attribute data is used to indicate the second device that performs the second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate the delivery consumption when triggering the delivery of the target media information in the target application. In the case of multiple real-time attribute data source inputs, real-time data attribution is completed based on the attribute data input by multiple parties, and real-time online data query matching is supported to realize accurate delivery effect detection, minimize the data error problem caused by the delay of a single data source, realize refined media information delivery, and reduce the waste of delivery resources caused by the delivery deviation of media information.

[0071] Figure 4 This is a structural schematic diagram of a media information delivery detection device within a target application provided by an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the case where media information delivery is performed within the target application and the delivery effect of the media information delivered by the target application is detected. The media information delivery detection device within the target application can be implemented in the form of software and / or hardware, and is generally integrated on any electronic device with network communication function, which can be a mobile terminal, PC or server, etc.

[0072] like Figure 4 As shown, the media information delivery detection device in the target application of the embodiment of the present disclosure may include the following: a first determination module 410, a second determination module 420 and a third determination module 430. Among them:

[0073] A first determination module 410 is used to determine target media information to be delivered in a target application;

[0074] The second determination module 420 is used to determine the first attribute data, the second attribute data and the third attribute data corresponding to the target media information, wherein the first attribute data is used to indicate the first device that performs the first trigger operation on the reference application delivered by the target media information in the target application, the second attribute data is used to indicate the second device that performs the second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate the delivery consumption when triggering the delivery of the target media information in the target application;

[0075] The third determination module 430 is used to determine the delivery effect of the target media information in the target application according to the first attribute data, the second attribute data and the third attribute data.

[0076] Based on the above embodiment, optionally, determining the first attribute data, the second attribute data, and the third attribute data corresponding to the target media information includes:

[0077] Querying first attribute data corresponding to the target media information from a first preset data storage space;

[0078] Querying second attribute data corresponding to the target media information from a second preset data storage space;

[0079] Querying third attribute data corresponding to the target media information from a third preset data storage space;

[0080] Among them, the first attribute data, the second attribute data and the third attribute data are transmitted using independent data links and are respectively stored in the first preset data storage space, the second preset data storage space and the third preset data storage space, and the preset data storage space is constructed based on a massive distributed storage system framework.

[0081] Based on the above embodiment, optionally, multiple identical attribute data sources are stored in the first preset data storage space, each data source in each attribute data source uses the same type of device identifier as a data query index, different attribute data sources use different types of device identifiers as data query indexes, and each attribute data in each type of attribute data source is pre-deduplicated during the data storage stage.

[0082] Based on the above embodiment, optionally, the first attribute data, the second attribute data and the third attribute data are stored in respective preset data storage spaces according to the partitions associated with the target application corresponding to the target media data.

[0083] Based on the above embodiment, optionally, when querying the first attribute data, the second attribute data and the third attribute data from the first preset data storage space, the second preset data storage space and the third preset data storage space respectively, the Runtime Filter mode is used for query acceleration configuration.

[0084] Based on the above embodiment, optionally, the first trigger operation is an operation of viewing the target media information in the target application and downloading and using the reference application where the target media information is delivered, and the second trigger operation is an operation of clicking and viewing the reference media information delivered by the reference application in the reference application.

[0085] Based on the above embodiment, optionally, determining the delivery effect of the target media information in the target application according to the first attribute data, the second attribute data and the third attribute data includes:

[0086] Determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data;

[0087] The delivery effect of the target media information when it is delivered in the target application is determined according to the target delivery income after the target media information is delivered and the delivery consumption indicated by the third attribute data.

[0088] Based on the above embodiment, optionally, determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data includes:

[0089] Matching device identifications of the second device indicated by the second attribute data with the first device indicated by the first attribute data in sequence;

[0090] A target delivery revenue after delivering the target media information in the target application is determined based on the delivery revenue after the second device with successfully matched device identifier delivers the target media information in the target application.

[0091] Based on the above embodiment, optionally, matching device identifiers of the second device indicated by the second attribute data with the first device indicated by the first attribute data in sequence includes:

[0092] The hash value of the device identification of the second device indicated by the second attribute data is sequentially matched with the hash value of the device identification of the first device indicated by the first attribute data to perform device identification matching.

[0093] Based on the above embodiment, optionally, the first attribute data and the third attribute data are attribute data triggered within the same time range.

[0094] The technical solution of the disclosed embodiment determines the first attribute data, the second attribute data and the third attribute data corresponding to the target media information delivered in the target application, the first attribute data is used to indicate the first device that performs a first trigger operation on the reference application delivered by the target media information in the target application, the second attribute data is used to indicate the second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate the delivery consumption when triggering the delivery of the target media information in the target application. In the case of multiple real-time attribute data source inputs, real-time data attribution is completed based on the attribute data input by multiple parties, real-time online data query matching is supported to realize accurate delivery effect detection, minimize the data error problem caused by the delay of a single data source, realize refined media information delivery, and reduce the waste of delivery resources caused by the delivery deviation of media information.

[0095] The media information delivery detection device within the target application provided by the embodiment of the present disclosure can execute the media information delivery detection method within the target application provided by any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects for executing the media information delivery detection method within the target application.

[0096] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.

[0097] Figure 5 This is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Figure 5 , which shows an electronic device (eg, Figure 5 The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 5 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0098] like Figure 5As shown, the electronic device 500 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic device 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An edit / output (I / O) interface 505 is also connected to the bus 504.

[0099] Typically, the following devices may be connected to the I / O interface 505: an input device 506 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 509. The communication device 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 5 The electronic device 500 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0100] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 509, or installed from a storage device 508, or installed from a ROM 502. When the computer program is executed by the processing device 501, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0101] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0102] The electronic device provided by the embodiment of the present disclosure and the method for detecting media information delivery within a target application provided by the above embodiment belong to the same inventive concept. Technical details not fully described in this embodiment can be found in the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0103] The embodiments of the present disclosure provide a computer storage medium on which a computer program is stored. When the program is executed by a processor, the method for detecting media information delivery in a target application provided by the above embodiments is implemented.

[0104] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0105] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0106] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0107] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: determines the target media information to be delivered in the target application; determines the first attribute data, the second attribute data and the third attribute data corresponding to the target media information, the first attribute data is used to indicate the first device that performs a first trigger operation on the reference application in which the target media information is delivered in the target application, the second attribute data is used to indicate the second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate the delivery consumption when triggering the delivery of the target media information in the target application; based on the first attribute data, the second attribute data and the third attribute data, determines the delivery effect when the target media information is delivered in the target application.

[0108] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0109] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0110] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a unit does not limit the unit itself in some cases. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses".

[0111] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0112] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0113] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0114] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0115] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. A method for detecting media information delivery in a target application, characterized in that: include: Determine the target media information to be delivered within the target application; Determine first attribute data, second attribute data, and third attribute data corresponding to the target media information, wherein the first attribute data is used to indicate a first device that performs a first trigger operation on a reference application delivered by the target media information in a target application, the second attribute data is used to indicate a second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate delivery consumption when triggering delivery of the target media information in the target application; The delivery effect of the target media information when delivered in the target application is determined according to the first attribute data, the second attribute data and the third attribute data.

2. The method according to claim 1, characterized in that: Determining the first attribute data, the second attribute data, and the third attribute data corresponding to the target media information includes: Querying first attribute data corresponding to the target media information from a first preset data storage space; Querying second attribute data corresponding to the target media information from a second preset data storage space; Querying third attribute data corresponding to the target media information from a third preset data storage space; Among them, the first attribute data, the second attribute data and the third attribute data are transmitted using independent data links and are respectively stored in the first preset data storage space, the second preset data storage space and the third preset data storage space, and the preset data storage space is constructed based on a massive distributed storage system framework.

3. The method according to claim 2, characterized in that The first preset data storage space stores multiple identical first attribute data sources, each of which is configured to use the same type of device identifier as a data query index, and different first attribute data sources use different types of device identifiers as data query indexes. Each first attribute data in each first attribute data source is pre-deduplicated during the data storage stage.

4. The method according to claim 2, characterized in that: The first attribute data, the second attribute data and the third attribute data are stored in their respective preset data storage spaces according to the partitions associated with the target application corresponding to the target media data.

5. The method according to claim 1, characterized in that When querying the first attribute data, the second attribute data and the third attribute data from the first preset data storage space, the second preset data storage space and the third preset data storage space respectively, the Runtime Filter mode is used to perform query acceleration configuration.

6. The method according to claim 1, characterized in that The first trigger operation is an operation of viewing the target media information in the target application and downloading and using the reference application delivered by the target media information, and the second trigger operation is an operation of clicking and viewing the reference media information delivered by the reference application in the reference application.

7. The method according to claim 1, characterized in that Determining the delivery effect of target media information delivery in the target application according to the first attribute data, the second attribute data, and the third attribute data includes: Determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data; The delivery effect of the target media information when it is delivered in the target application is determined according to the target delivery income after the target media information is delivered and the delivery consumption indicated by the third attribute data.

8. The method according to claim 7, characterized in that Determining a target delivery revenue after delivering the target media information in the target application according to the first attribute data and the second attribute data includes: Matching device identifications of the second device indicated by the second attribute data with the first device indicated by the first attribute data in sequence; A target delivery revenue after delivering the target media information in the target application is determined based on the delivery revenue after the second device with successfully matched device identifier delivers the target media information in the target application.

9. The method according to claim 8, characterized in that Matching device identifications of the second device indicated by the second attribute data with the first device indicated by the first attribute data in sequence, including: The hash value of the device identification of the second device indicated by the second attribute data is sequentially matched with the hash value of the device identification of the first device indicated by the first attribute data to perform device identification matching.

10. The method according to claim 1, characterized in that The first attribute data and the third attribute data are attribute data triggered within the same time range.

11. A device for detecting media information delivery in a target application, characterized in that: include: A first determination module is used to determine target media information to be delivered in a target application; A second determination module is used to determine first attribute data, second attribute data and third attribute data corresponding to the target media information, wherein the first attribute data is used to indicate a first device that performs a first trigger operation on a reference application delivered by the target media information in a target application, the second attribute data is used to indicate a second device that performs a second trigger operation on the reference media information delivered by the reference application in the reference application, and the third attribute data is used to indicate delivery consumption when triggering delivery of the target media information in the target application; The third determination module is used to determine the delivery effect of the target media information in the target application according to the first attribute data, the second attribute data and the third attribute data.

12. An electronic device, characterized in that: The electronic device comprises: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the media information delivery detection method within the target application as described in any one of claims 1-10.

13. A storage medium comprising computer executable instructions, wherein the computer executable instructions, when executed by a computer processor, are used to execute the method for detecting media information delivery in a target application as described in any one of claims 1 to 10.

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