Method and system for intelligently guiding user to handle business on mobile phone terminal

Abstract

The invention relates to the technical field of intelligent mobile application, and particularly discloses a method and system for intelligently guiding a user to handle business on a mobile phone terminal, and the method comprises the steps: generating business handling guiding information when the user meets a business handling condition; the generated business guide information is stored, and a user is guided to open a mobile phone terminal App to query the business guide information; when the business guide information is queried, displaying the business guide information on the mobile phone terminal App to guide the user to handle the business according to the business guide information; and performing quantitative statistics on the guide effect of each handling link in the business handling process of the user to generate a guide effect quantitative statistics result of the business guide information, and when the guide effect quantitative statistics result of the business guide information does not meet the requirement, performing optimization upgrading on the business guide information. According to the invention, the business handling efficiency and experience of the user can be improved, and the business handling effect can be quantitatively counted and optimized.

Description

Technical Field

[0001] The present invention relates to the field of intelligent mobile application technology, and more specifically, to a method and system for intelligently guiding users to handle business on a mobile phone terminal. Background Art

[0002] With the rapid development of mobile Internet, mobile terminals have become an important tool for people to handle various businesses. However, the existing business handling guidance methods have many shortcomings. For example, it is often difficult for users to quickly find the business entrance they need to handle in a complex App interface, and the business process is unclear, resulting in low efficiency and poor experience for users to handle business. At the same time, the business system lacks effective tracking and analysis of user behavior and cannot optimize the business handling effect. Therefore, it is necessary to provide an intelligent, efficient and continuously optimized business handling guidance method and system based on user behavior. Summary of the invention

[0003] In order to solve the deficiencies in the prior art, the present invention provides a method and system for intelligently guiding users to handle business on a mobile phone terminal, which can improve the efficiency and experience of users in handling business, and can also quantify and optimize the business handling effect.

[0004] As a first aspect of the present invention, a method for intelligently guiding a user to handle services on a mobile terminal is provided, comprising: Step S1: When the user meets the business handling conditions, business handling information is generated; Step S2: storing the generated business handling information, and guiding the user to open the mobile terminal App to query the stored business handling information; Step S3: after the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information; wherein, during the process of the user handling the business, the stored business handling information is updated or closed according to the business handling status of each handling link; Step S4: Quantitatively count the guidance effects of each link in the process of users handling business, so as to generate the quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

[0005] Furthermore, the step of storing the generated business handling information and guiding the user to open the mobile terminal App to query the stored business handling information further includes: The generated business handling information is stored in a database, and a cache component is added; For unregistered users, a text message is sent to guide the user to register, wherein the text message content includes a registration link and a brief introduction to the pending services; For registered users, push an App reminder message to guide the user to open the mobile terminal App to query the stored service guidance information; wherein the App reminder message includes the name of the pending service and the urgency information of the pending service; Among them, when querying the stored business guidance information, first query whether the business guidance information exists in the cache component. If the business guidance information exists in the cache component, the business guidance information in the cache component is directly returned to the mobile terminal App; if the business guidance information does not exist in the cache component, query the database and cache the business guidance information in the database into the cache component.

[0006] Further, after the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information, which also includes: When the stored business handling information is found, the abbreviated text of the business handling information is displayed at the top of the mobile terminal App homepage; When the user clicks on the abbreviated text of the business guidance information, the user enters the business guidance information list, wherein the business guidance information list displays all the business guidance information, and each business guidance information is provided with a guidance button to guide the user to handle the business; When the user clicks on the guidance button of any business guidance information in the business guidance information list, the user is guided to enter the corresponding business processing flow to handle the business according to the business type and business guidance method; wherein the business guidance methods are business process guidance method, menu-entering online processing guidance method and offline processing guidance method.

[0007] Furthermore, when the user clicks a guidance button of any one of the business guidance information in the business guidance information list, the user is guided to enter a corresponding business processing flow to process the business according to the business type and business guidance method, and further includes: When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the business process guidance mode, the detailed text of the business guidance information is entered, and the user is guided to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance mode is used to handle pending businesses with more than one link, and the detailed text of the business guidance information displays all the handling links of the current pending business, the completed links are displayed in a special color, the current link to be handled is highlighted, and the unfinished links are displayed in gray; When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the online processing guidance mode of entering the menu, the user is directly redirected to the corresponding business menu and is guided to process the business online according to the corresponding business menu; wherein, the online processing guidance mode of entering the menu is used for pending businesses that have only one processing link and can be directly processed online on the mobile terminal App; When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline processing guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline processing guidance method is used for pending businesses that have only one processing step and must be handled at offline outlets; wherein, for pending businesses at designated offline outlets, the user will be directly guided to the designated offline outlet to handle the business after clicking the guidance button; for pending businesses that do not specify offline outlets, all offline outlets that are allowed to handle such businesses at the current location will be listed after clicking the guidance button.

[0008] Furthermore, the quantitative statistical results of the business guidance effect of the business guidance information include the opening rate of the mobile terminal App homepage, the click rate of the guidance button, the average time consumed for clicking the guidance button, the average time consumed for business processing and the business completion rate.

[0009] As a second aspect of the present invention, a system for intelligently guiding a user to handle services on a mobile terminal is provided, comprising: The business system module is used to generate business processing information when the user meets the business processing conditions; A data storage module, used to store the generated business processing information; Intelligent guidance module, used to guide users to open the mobile terminal App to query the stored business guidance information; The homepage display module is used to display the stored business guidance information on the mobile terminal App after the stored business guidance information is queried, so as to guide the user to handle the business according to the business guidance information; wherein, during the user's business handling process, the business system module can update or close the stored business guidance information according to the business handling status of each handling link; The statistical analysis module is used to quantify the guidance effects of each link in the user's business processing process to generate quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

[0010] Furthermore, the data storage module is specifically used to: store the generated business processing information in a database and add a cache component; The intelligent guidance module is specifically used for: for unregistered users, sending text messages to guide the user to register, wherein the text message content includes a registration link and a brief introduction to the pending business; for registered users, pushing App reminder messages to guide the user to open the mobile terminal App to query the stored business guidance information; wherein the App reminder message includes the name of the pending business and the urgency information of the pending business; wherein, when querying the stored business guidance information, first query whether the business guidance information exists in the cache component, if the business guidance information exists in the cache component, then directly return the business guidance information in the cache component to the mobile terminal App; if the business guidance information does not exist in the cache component, query the database, and cache the business guidance information in the database into the cache component.

[0011] Furthermore, the home page display module is specifically used for: when the stored business guide information is queried, the abbreviated text of the business guide information is displayed at the head position of the home page of the mobile terminal App; when the user clicks on the abbreviated text of the business guide information, the user enters the business guide information list, wherein all business guide information is displayed in the business guide information list, and each business guide information is provided with a guidance button to guide the user to handle the business; when the user clicks on the guidance button of any business guide information in the business guide information list, the user is guided to enter the corresponding business processing flow to handle the business according to the business type and business guidance method; wherein the business guidance methods are business process guidance method, menu online processing guidance method and offline processing guidance method.

[0012] Further, the homepage display module is also used for: when a user clicks on a guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the business process guidance mode, then the detailed text of the business guidance information is entered, and the user is guided to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance mode is used to handle pending businesses with more than one link, and the detailed text of the business guidance information displays all the handling links of the current pending business, the completed links are displayed in a special color, the current link to be handled is highlighted, and the unfinished links are displayed in gray; When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the online processing guidance mode of entering the menu, the user is directly redirected to the corresponding business menu and is guided to process the business online according to the corresponding business menu; wherein, the online processing guidance mode of entering the menu is used for pending businesses that have only one processing link and can be directly processed online on the mobile terminal App; When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline processing guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline processing guidance method is used for pending businesses that have only one processing step and must be handled at offline outlets; wherein, for pending businesses at designated offline outlets, the user will be directly guided to the designated offline outlet to handle the business after clicking the guidance button; for pending businesses that do not specify offline outlets, all offline outlets that are allowed to handle such businesses at the current location will be listed after clicking the guidance button.

[0013] Furthermore, the business system module is also used for: when a certain business has multiple processing links, when the user switches to the next processing link, the stored business processing information is updated; when the user completes or cancels a certain business, the stored business processing information is closed.

[0014] The method and system for intelligently guiding users to handle services on a mobile phone terminal provided by the present invention have the following advantages: (1) Improve the efficiency of users in handling business. By displaying business information in a prominent position on the homepage and providing clear business process guidance and handling buttons, users can quickly find the business they need to handle and understand the handling process, reducing the time users spend looking for business entrances and understanding processes in the mobile app; (2) Improve user experience and personalize guidance methods, such as using different guidance modes (business process guidance, online menu processing guidance, offline processing guidance) according to business types, to meet the needs of different users and business processing scenarios. At the same time, clear business processes display the identification of completed steps, allowing users to see the progress of business processing at a glance, improving user satisfaction; (3) Optimize the business processing effect. By recording user behavior data and conducting quantitative statistics, the system can promptly discover problems in the business processing process, such as low completion rate. Optimizing and upgrading these problems can continuously improve the business processing effect and the overall operating efficiency of the business system. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] The accompanying drawings are used to provide further understanding of the present invention and constitute a part of the specification. Together with the following specific embodiments, they are used to explain the present invention, but do not constitute a limitation of the present invention.

[0016] Figure 1 The present invention provides a flow chart of a method for intelligently guiding users to handle business on a mobile phone terminal.

[0017] Figure 2 A flowchart of the system for intelligently guiding users to handle business on a mobile phone terminal provided by the present invention.

[0018] Figure 3 A schematic diagram of the interface of the mobile terminal App provided by the present invention for displaying business processing information. DETAILED DESCRIPTION

[0019] In order to further explain the technical means and effects adopted by the present invention to achieve the predetermined invention purpose, the specific implementation method, structure, characteristics and effects of the method and system for intelligently guiding users to handle business on a mobile phone terminal proposed by the present invention are described in detail below in combination with the accompanying drawings and preferred embodiments. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work belong to the protection scope of the present invention.

[0020] In this embodiment, a method for intelligently guiding a user to handle services on a mobile terminal is provided, such as Figure 1 As shown, the method for intelligently guiding a user to handle a service on a mobile terminal includes: Step S1: When the user meets the business handling conditions, business handling information is generated; Step S2: storing the generated business handling information, and guiding the user to open the mobile terminal App to query the stored business handling information; Preferably, the step of storing the generated business handling information and guiding the user to open a mobile terminal App to query the stored business handling information further includes: The generated business processing information is stored in a database, and a cache component is added to improve the concurrency of users querying the home page of the mobile terminal App; For unregistered users, a text message is sent to guide the user to register, wherein the text message content includes a registration link and a brief introduction to the pending service; for example, the text message content may be: "You have a pending service for online vehicle inspection. Click [download link] to download the registration process." For registered users, an App reminder message is pushed to guide the user to open the mobile terminal App to query the stored service guidance information; wherein the App reminder message includes the name of the pending service and the urgency information of the pending service; for example, for the online inspection service of a motor vehicle, the App reminder message may be: "Your XXXX motor vehicle is approaching the inspection validity period, please go online for inspection in time." Among them, when querying the stored business guide information, first query whether the business guide information exists in the cache component. If the business guide information exists in the cache component, directly return the business guide information in the cache component to the mobile terminal App; if the business guide information does not exist in the cache component, query the database and cache the business guide information in the database into the cache component. This can reduce the number of database queries and improve the response speed of the system.

[0021] Step S3: after the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information; wherein, during the process of the user handling the business, the stored business handling information is updated or closed according to the business handling status of each handling link; Preferably, after the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information, and further includes: When the stored business handling information is found, the abbreviated text of the business handling information is displayed at the top of the mobile terminal App homepage; for example, the abbreviated text is presented in a concise and clear manner, such as a brief description of the business name; for example, Figure 3 As shown, for the online inspection service of motor vehicles, the abbreviated text of the guidance information can be "XXXX motor vehicle has expired its temporary inspection, please go online in time to handle it."

[0022] It should be noted that at most two abbreviated texts of business guidance information will be displayed in the most important position on the homepage of the mobile terminal App.

[0023] When the user clicks on the abbreviated text of the business guidance information, the user enters the business guidance information list, wherein the business guidance information list displays all business guidance information, and each business guidance information is provided with a guidance button to guide the user to handle the business; for example, Figure 3 As shown in the business guidance information list, the guidance information for the motor vehicle online inspection business can be "Your XXXX motor vehicle is approaching the inspection validity period. Please go to the vehicle inspection agency for an online inspection before XXXX date."

[0024] When the user clicks on the guidance button of any business guidance information in the business guidance information list, the user is guided to enter the corresponding business processing flow to handle the business according to the business type and business guidance method; wherein the business guidance methods are business process guidance method, menu-entering online processing guidance method and offline processing guidance method.

[0025] Specifically, when the user clicks a guidance button of any one of the business guidance information in the business guidance information list, guiding the user to enter a corresponding business processing flow to process the business according to the business type and business guidance method, further comprising: When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the business process guidance method, the detailed text of the business guidance information will be entered. For example, the detailed text contains a detailed introduction of the business, handling conditions, etc., and guides the user to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance method is used to handle pending businesses with more than one processing links. The detailed text of the business guidance information displays all the processing links of the current pending business, the completed links are displayed in a special color, the current links to be processed are highlighted, and the unfinished links are displayed in gray; in this way, the user can clearly understand the processing progress of the business and what needs to be done next.

[0026] It should be noted that when the detailed text of this business processing information displays all the processing links of the current pending business, it is necessary to obtain the process steps of the current account from the business system based on the status of the currently logged-in user, and eliminate the business that does not need to be processed.

[0027] When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the entering the menu online processing guidance method, it will directly jump to the corresponding business menu and guide the user to handle the business online according to the corresponding business menu; among them, the entering the menu online processing guidance method is used for pending businesses that have only one processing step and can be directly handled online on the mobile terminal App; for example, some simple businesses such as viewing illegal educational videos, users can directly jump to the page for watching educational videos after clicking the button.

[0028] When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline handling guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline handling guidance method is used for pending businesses that have only one handling link and must be handled at offline outlets; wherein, for pending businesses with designated offline outlets, after clicking the guidance button, the user will be directly guided to the designated offline outlet to handle the business; for pending businesses without designated offline outlets, after clicking the guidance button, all offline outlets that allow handling of such businesses at the current location will be listed. For example, if you need to go to a designated government hall to handle certain certificates, the system will guide the user to the correct location.

[0029] Step S4: Quantitatively count the guidance effects of each link in the process of users handling business, so as to generate the quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

[0030] Specifically, the quantitative statistical results of the business guidance effect of the business guidance information include the opening rate of the mobile terminal App homepage, the click rate of the guidance button, the average time taken to click the guidance button, the average time taken to handle business, and the business completion rate. Optimize and upgrade the business with low completion rate, and find out the links that may have problems by analyzing the data of users in each handling link, including the stay time and operation frequency in each link.

[0031] As another embodiment of the present invention, Figure 2 As shown, a system for intelligently guiding users to handle business on a mobile terminal is provided, which includes: The business system module is used to call the generation interface to generate business guidance information when the user meets the business processing conditions; for example, when the user meets the processing conditions of a certain business, such as age, identity and other requirements, the business system module automatically triggers the generation of guidance information.

[0032] It should be noted that the business system module monitors the user's business processing conditions in real time. For example, for the online inspection of motor vehicles, the business system module monitors the vehicle's inspection validity period. When the vehicle inspection validity period is approaching one month, the business system module calls the generation interface to generate business processing information based on the basic business data. Among them, the basic business data includes business category, business type, business primary key, user ID number and mobile phone number.

[0033] When a business has multiple processing links, the business system module updates the business information after each processing link is completed. Taking the online inspection of motor vehicles as an example, when the user fails to handle the annual inspection within the validity period of the vehicle inspection, the business system module will call the update interface and set the current business processing link to overdue inspection. Among them, the business call data includes business category, business type, business primary key and link code.

[0034] When a user completes or cancels a service, the service system module closes the service guide information. Taking the online inspection of motor vehicles as an example, after the user successfully completes the annual inspection, the service system module closes the relevant online inspection guide information of motor vehicles. Among them, the service call data includes service category, service type, service primary key and whether the service is successful.

[0035] A data storage module, used to store the generated business processing information; Intelligent guidance module, used to guide users to open the mobile terminal App to query the stored business guidance information; The homepage display module is used to display the stored business guidance information on the mobile terminal App after the stored business guidance information is queried, so as to guide the user to handle the business according to the business guidance information; wherein, during the user's business handling process, the business system module can update or close the stored business guidance information according to the business handling status of each handling link; The statistical analysis module is used to quantify the guidance effects of each link in the user's business processing process to generate quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

[0036] Preferably, if Figure 2 As shown, the data storage module is specifically used to: store the generated business processing information in the database, and add a cache component; it ensures the storage and reading efficiency of data, reduces the number of database queries by caching data, and clears the cache data in time when the business processing information is updated and closed.

[0037] It should be noted that the database adopts a suitable storage structure, such as a relational database or a non-relational database, to ensure efficient storage and query of data. For example, information such as business category, business type, business primary key, user ID number, mobile phone number, link code, generation time, and closing time are stored in different fields or collections.

[0038] It should be noted that the data cache component can adopt distributed cache components such as redis.

[0039] The intelligent guidance module is specifically used for: for unregistered users, sending text messages to guide the user to register, because unregistered users cannot receive App messages, wherein the text message content includes a registration link and a brief introduction to the pending business; for registered users, pushing App reminder messages to guide the user to open the mobile terminal App to query the stored business guidance information; wherein the App reminder message contains the name of the pending business and the urgency information of the pending business to attract the user's attention; wherein, when querying the stored business guidance information, first query whether the business guidance information exists in the cache component, if the business guidance information exists in the cache component, then directly return the business guidance information in the cache component to the mobile terminal App; if the business guidance information does not exist in the cache component, query the database, and cache the business guidance information in the database into the cache component.

[0040] Preferably, the homepage display module is specifically used for: after the stored business guide information is queried, the abbreviated text of the business guide information is displayed at the head position of the mobile terminal App homepage; when the user clicks on the abbreviated text of the business guide information, the user enters the business guide information list, wherein the business guide information list displays all business guide information, and each business guide information is provided with a guide button to guide the user to handle the business; when the user clicks on the guide button of any business guide information in the business guide information list, the user is guided to enter the corresponding business handling process to handle the business according to the business type and business guidance method; wherein the intelligent guidance module calculates the guidance method of the current business according to the current login person and the status of the business handling, and the business guidance methods are business process guidance method, menu entry online handling guidance method and offline handling guidance method. For online guidance, differentiated steps are intelligently listed to guide users to handle.

[0041] Specifically, the home page display module is also used for: when a user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the business process guidance method, then the detailed text of the business guidance information is entered, and the user is guided to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance method is used to handle pending businesses with more than one link, and the detailed text of the business guidance information displays all the handling links of the current pending business, the completed links are displayed in a special color, the current link to be handled is highlighted, and the unfinished links are displayed in gray; for example, Figure 3 As shown, in the guidance information for the online inspection of motor vehicles, after completing the process of handling traffic accidents and violations, the process is marked with a special color, the process of purchasing compulsory traffic insurance is highlighted, and the process of inspecting the vehicle is grayed out.

[0042] When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the online processing guidance mode of entering the menu, the user is directly redirected to the corresponding business menu and is guided to process the business online according to the corresponding business menu; wherein, the online processing guidance mode of entering the menu is used for pending businesses that have only one processing link and can be directly processed online on the mobile terminal App; When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline processing guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline processing guidance method is used for pending businesses that have only one processing step and must be handled at offline outlets; wherein, for pending businesses at designated offline outlets, the user will be directly guided to the designated offline outlet to handle the business after clicking the guidance button; for pending businesses that do not specify offline outlets, all offline outlets that are allowed to handle such businesses at the current location will be listed after clicking the guidance button.

[0043] Preferably, if Figure 2 As shown, the business system module is also used for: a certain business has multiple processing links. When the user switches to the next processing link, the stored business processing information is updated. For example, a business process is divided into three steps. When the user completes the first step, the business system will update the processing information to reflect the progress of the business; when the user completes or withdraws a certain business, the stored business processing information is closed. Among them, all updates and closing operations of business processing information will directly clear the cached data. For example, when the processing information of the online inspection business of the motor vehicle is updated, if the inspection is overdue, the data storage module clears the relevant cached data.

[0044] Specifically, when a user enters the mobile terminal App, the server of the statistical analysis module records the time when the user enters the mobile terminal App homepage; if the user enters the service guidance information list and clicks the guidance button of a certain service guidance information, the mobile terminal App asynchronously calls the read interface of the server and sends the time when the user clicks the guidance button to the server, and the server records the click time of the guidance button. For example, if a user enters the guidance information of the motor vehicle online inspection service and clicks the relevant guidance button, the server records the click time of the guidance button.

[0045] The statistical analysis module quantifies the effectiveness of each business guidance, including data such as the opening rate of the mobile terminal App homepage, the click rate of the guidance button, the average time taken to click the guidance button, the average time taken to handle the business, and the business completion rate. These data are mainly used to analyze user behavior and business handling efficiency. For example, for the online inspection business of motor vehicles, the statistical analysis module calculates that the completion rate of the business is 90%, the opening rate of the homepage is 80%, the click rate of the guidance button is 70%, and the average time taken to click the guidance button is 10 seconds.

[0046] The statistical analysis module quantifies and counts the results of each business after the fact, and optimizes the results of poor business. For example, if the completion rate of a certain business is low, the system can analyze whether the reasons are unclear information or complicated business processes, and then optimize and upgrade accordingly. For example, if the completion rate of a certain business is lower than 50%, the statistical analysis module analyzes that the reasons may be unclear information or complicated business processes, and then takes corresponding improvement measures, such as redesigning information and simplifying business processes.

[0047] The method for intelligently guiding users to handle business on a mobile phone terminal provided by the present invention can effectively solve the problem of unclear process when users handle business on a mobile phone terminal, improve business handling efficiency and user experience, and provide an efficient and intelligent solution for the field of mobile business handling.

[0048] The above description is only a preferred embodiment of the present invention and does not limit the present invention in any form. Although the present invention has been disclosed as a preferred embodiment as above, it is not used to limit the present invention. Any technician familiar with this profession can make some changes or modifications to equivalent embodiments of equivalent changes using the technical contents disclosed above without departing from the scope of the technical solution of the present invention. However, any simple modification, equivalent change and modification made to the above embodiments based on the technical essence of the present invention without departing from the content of the technical solution of the present invention still falls within the scope of the technical solution of the present invention.

Claims

1. A method for intelligently guiding users to handle services on a mobile phone terminal, characterized in that: include: Step S1: When the user meets the business handling conditions, business handling information is generated; Step S2: storing the generated business handling information, and guiding the user to open the mobile terminal App to query the stored business handling information; Step S3: after the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information; wherein, during the process of the user handling the business, the stored business handling information is updated or closed according to the business handling status of each handling link; Step S4: Quantitatively count the guidance effects of each link in the process of users handling business, so as to generate the quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

2. The method for intelligently guiding users to handle services on a mobile terminal according to claim 1, characterized in that: The step of storing the generated business handling information and guiding the user to open the mobile terminal App to query the stored business handling information further includes: The generated business handling information is stored in a database, and a cache component is added; For unregistered users, a text message is sent to guide the user to register, wherein the text message content includes a registration link and a brief introduction to the pending services; For registered users, push an App reminder message to guide the user to open the mobile terminal App to query the stored service guidance information; wherein the App reminder message includes the name of the pending service and the urgency information of the pending service; Among them, when querying the stored business guidance information, first query whether the business guidance information exists in the cache component. If the business guidance information exists in the cache component, the business guidance information in the cache component is directly returned to the mobile terminal App; if the business guidance information does not exist in the cache component, query the database and cache the business guidance information in the database into the cache component.

3. The method for intelligently guiding users to handle services on a mobile terminal according to claim 1, characterized in that: After the stored business handling information is queried, the business handling information is displayed on the mobile terminal App to guide the user to handle the business according to the business handling information, and further includes: When the stored business handling information is found, the abbreviated text of the business handling information is displayed at the top of the mobile terminal App homepage; When the user clicks on the abbreviated text of the business guidance information, the user enters the business guidance information list, wherein the business guidance information list displays all the business guidance information, and each business guidance information is provided with a guidance button to guide the user to handle the business; When the user clicks on the guidance button of any business guidance information in the business guidance information list, the user is guided to enter the corresponding business processing flow to handle the business according to the business type and business guidance method; wherein the business guidance methods are business process guidance method, menu-entering online processing guidance method and offline processing guidance method.

4. The method for intelligently guiding users to handle services on a mobile terminal according to claim 3, characterized in that: When the user clicks a guidance button of any one of the business guidance information in the business guidance information list, guiding the user to enter a corresponding business handling process to handle the business according to the business type and business guidance method, further comprising: When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the business process guidance mode, the detailed text of the business guidance information is entered, and the user is guided to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance mode is used to handle pending businesses with more than one link, and the detailed text of the business guidance information displays all the handling links of the current pending business, the completed links are displayed in a special color, the current link to be handled is highlighted, and the unfinished links are displayed in gray; When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the online processing guidance mode of entering the menu, the user is directly redirected to the corresponding business menu and is guided to process the business online according to the corresponding business menu; wherein, the online processing guidance mode of entering the menu is used for pending businesses that have only one processing link and can be directly processed online on the mobile terminal App; When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline processing guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline processing guidance method is used for pending businesses that have only one processing step and must be handled at offline outlets; wherein, for pending businesses at designated offline outlets, the user will be directly guided to the designated offline outlet to handle the business after clicking the guidance button; for pending businesses that do not specify offline outlets, all offline outlets that are allowed to handle such businesses at the current location will be listed after clicking the guidance button.

5. The method for intelligently guiding users to handle services on a mobile terminal according to claim 3, characterized in that: The quantitative statistical results of the business guidance effect of the business guidance information include the opening rate of the mobile terminal App homepage, the click rate of the guidance button, the average time spent on clicking the guidance button, the average time spent on business processing and the business completion rate.

6. A system for intelligently guiding users to handle services on a mobile terminal, used to implement the method for intelligently guiding users to handle services on a mobile terminal as claimed in any one of claims 1 to 5, characterized in that: The system for intelligently guiding users to handle business on a mobile phone terminal includes: The business system module is used to generate business processing information when the user meets the business processing conditions; A data storage module, used to store the generated business processing information; Intelligent guidance module, used to guide users to open the mobile terminal App to query the stored business guidance information; The homepage display module is used to display the stored business guidance information on the mobile terminal App after the stored business guidance information is queried, so as to guide the user to handle the business according to the business guidance information; wherein, during the user's business handling process, the business system module can update or close the stored business guidance information according to the business handling status of each handling link; The statistical analysis module is used to quantify the guidance effects of each link in the user's business processing process to generate quantitative statistical results of the guidance effects of the business guidance information. When the quantitative statistical results of the guidance effects of the business guidance information do not meet the requirements, the business guidance information is optimized and upgraded.

7. The system for intelligently guiding users to handle services on mobile terminals according to claim 6, characterized in that: The data storage module is specifically used to: store the generated business processing information in a database and add a cache component; The intelligent guidance module is specifically used for: for unregistered users, sending text messages to guide the user to register, wherein the text message content includes a registration link and a brief introduction to the pending business; for registered users, pushing App reminder messages to guide the user to open the mobile terminal App to query the stored business guidance information; wherein the App reminder message includes the name of the pending business and the urgency information of the pending business; wherein, when querying the stored business guidance information, first query whether the business guidance information exists in the cache component, if the business guidance information exists in the cache component, then directly return the business guidance information in the cache component to the mobile terminal App; if the business guidance information does not exist in the cache component, query the database, and cache the business guidance information in the database into the cache component.

8. The system for intelligently guiding users to handle services on mobile terminals according to claim 6, characterized in that: The home page display module is specifically used for: when the stored business guidance information is queried, the abbreviated text of the business guidance information is displayed at the head position of the mobile terminal App home page; when the user clicks on the abbreviated text of the business guidance information, the user enters the business guidance information list, wherein all business guidance information is displayed in the business guidance information list, and each business guidance information is provided with a guidance button to guide the user to handle the business; when the user clicks on the guidance button of any business guidance information in the business guidance information list, the user is guided to enter the corresponding business processing flow to handle the business according to the business type and business guidance method; wherein the business guidance methods are business process guidance method, menu entry online processing guidance method and offline processing guidance method.

9. The system for intelligently guiding users to handle services on mobile terminals according to claim 8, characterized in that: The homepage display module is also used for: when a user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the business process guidance mode, then the detailed text of the business guidance information is entered, and the user is guided to handle the business according to the detailed text of the business guidance information; wherein, the business process guidance mode is used to handle pending businesses with more than one link, and the detailed text of the business guidance information displays all the handling links of the current pending business, the completed links are displayed in a special color, the current link to be handled is highlighted, and the unfinished links are displayed in gray; When the user clicks the guidance button of any business guidance information in the business guidance information list, if the business guidance mode of the business guidance information is the online processing guidance mode of entering the menu, the user is directly redirected to the corresponding business menu and is guided to process the business online according to the corresponding business menu; wherein, the online processing guidance mode of entering the menu is used for pending businesses that have only one processing link and can be directly processed online on the mobile terminal App; When the user clicks on the guidance button of any business guidance information in the business guidance information list, if the business guidance method of the business guidance information is the offline processing guidance method, the user will be directly guided to the offline outlet to handle the business; wherein, the offline processing guidance method is used for pending businesses that have only one processing step and must be handled at offline outlets; wherein, for pending businesses at designated offline outlets, the user will be directly guided to the designated offline outlet to handle the business after clicking the guidance button; for pending businesses that do not specify offline outlets, all offline outlets that are allowed to handle such businesses at the current location will be listed after clicking the guidance button.

10. The system for intelligently guiding users to handle services on mobile terminals according to claim 6, characterized in that: The business system module is also used for: when a certain business has multiple processing links, when the user switches to the next processing link, the stored business processing information is updated; when the user completes or withdraws a certain business, the stored business processing information is closed.

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