Information delivery and interaction method based on traffic records and related equipment

Abstract

The invention discloses an information delivery and interaction method based on traffic records and related equipment, and relates to the technical field of barrier gate digital media interaction. The method is applied to barrier gate digital media equipment and comprises the following steps: acquiring information of vehicles entering and exiting a barrier gate, recording playing information of the corresponding barrier gate digital media equipment, storing a barrier gate identifier, the vehicle information and the playing information as passing browsing data, and sending the passing browsing data to a cloud server; the method is applied to a cloud server, and comprises the following steps: receiving and storing pass browsing data, receiving a backtracking request sent by a communication terminal, and sending corresponding playing content to the communication terminal according to the backtracking request; the method is applied to a communication terminal, and comprises the following steps: sending a backtracking request to a cloud server, receiving corresponding playing content sent by the cloud server, and responding to an interactive operation of a user on the playing content. According to the invention, online backtracking and interaction of the playing content of the barrier gate are realized.

Description

Technical Field

[0001] The present invention relates to the technical field of digital media interaction of barriers, and in particular to an information delivery and interaction method based on traffic records and related equipment. Background Art

[0002] In today's era of deep integration of digital advertising and intelligent facilities, barriers, as a traffic control facility widely used in parking lots, community entrances and exits, park entrances and exits and other places, are increasingly valued for their advertising function. Barriers are usually located in key positions where vehicles and pedestrians frequently pass through, and have a high exposure rate, which makes them a highly potential advertising carrier.

[0003] Generally speaking, a barrier gate advertising system is mainly composed of an advertising display screen, a control system, and a data storage unit. The advertiser uploads the prepared advertising materials to the barrier gate advertising system, and the system displays the advertisements when vehicles or pedestrians pass through the barrier gate according to the preset playback order and time interval. This advertising delivery mode can achieve the dissemination of information to a certain extent. However, after the existing barrier gate advertisements are played, it is impossible to go back and interact with the previous advertisements. Specifically, when the advertisement is finished playing on the barrier gate screen, its playback record is simply stored in the data storage unit, and there is no corresponding mechanism that allows users to go back and interact with the barrier gate advertisements through personal communication terminals after leaving the barrier gate. This not only reduces the effect of advertising dissemination, making it difficult for advertisers to accurately reach potential customers and obtain customer feedback, but also limits the development potential of barrier gate advertising as a smart advertising medium, and cannot fully meet the modern advertising market's needs for interactivity, accuracy, and efficiency. Summary of the invention

[0004] The embodiment of the present invention provides a method for information delivery and interaction based on traffic records and related equipment, aiming to realize online backtracking and interaction of content played by a barrier.

[0005] The information delivery and interaction method based on the traffic record provided by the present invention comprises the following steps:

[0006] S1, obtaining vehicle information entering and exiting the gate, and recording the playback information of the corresponding digital media device of the gate, wherein the playback information includes the playback content and the playback time;

[0007] S2, storing the gate identification, the vehicle information, and the playback information as pass browsing data, and sending the pass browsing data to a cloud server;

[0008] Applied to cloud servers, including the following steps:

[0009] S10, receiving and storing the browsing data;

[0010] S20, receiving a backtracking request sent by a communication terminal, and sending corresponding playback content to the communication terminal according to the backtracking request;

[0011] Applied to a communication terminal, the method comprises the following steps:

[0012] S100, sending a backtracking request to the cloud server, and receiving corresponding playback content sent by the cloud server;

[0013] S200, responding to the user's interactive operation on the played content.

[0014] Optionally, in step S1, the playback content includes one or more of video, picture, text, and sound.

[0015] Optionally, in step S1, the vehicle information includes one or more of a license plate number, a vehicle brand, a vehicle model, a driver identification, and a vehicle action.

[0016] Optionally, in step S2, the barrier gate identification includes a barrier gate machine ID and barrier gate machine location information stored in the barrier gate digital media device.

[0017] Optionally, in step S20, the backtracking request includes backtracking identification information;

[0018] The retrospective identification information includes one or more of the license plate number, the barrier gate ID, the barrier gate location information, the barrier gate passage time, and the playback content keywords.

[0019] Optionally, the step S20 further includes:

[0020] Acquire multidimensional data associated with the playback content, and send the corresponding playback content and the multidimensional data to the communication terminal according to the backtracking request;

[0021] The multi-dimensional data includes one or more of videos, pictures, texts, sounds, and network links stored in the cloud server or obtained by the cloud server from an external network.

[0022] Optionally, the step S100 further includes: accepting a request for presenting a web page or an application program interface to display the playback content and the multi-dimensional data;

[0023] The step S200 includes: accepting a user's selection instruction for the web page or application program interface, and adjusting the web page or application program interface.

[0024] The present invention provides a digital media device for a gate, including a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit and a positioning unit;

[0025] The display screen is used to display the playback content, the vehicle information acquisition unit is used to acquire the vehicle information entering and exiting the gate, the positioning unit is used to acquire the position information of the gate machine, and the communication unit is used to communicate with the cloud server;

[0026] The memory stores a computer program, and when the processor executes the computer program, the steps of the above-mentioned method for information delivery and interaction based on traffic records are implemented.

[0027] The present invention provides a cloud server, including a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the above-mentioned information delivery and interaction method based on traffic records when executing the computer program.

[0028] The present invention provides a communication terminal, including a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the above-mentioned information delivery and interaction method based on the passage record when executing the computer program.

[0029] The present invention has the following beneficial effects:

[0030] The information delivery and interaction method based on passage records proposed in the present invention combines the vehicle information with the content being played by the corresponding digital media device of the barrier (such as advertising information) when the user drives or rides in or out of the barrier, and stores the information as passage browsing data and sends it to the cloud server. When the user wants to review the played content again and conduct subsequent interactions after leaving the barrier, he can connect to the cloud server through a communication terminal (such as a smart phone) to find the played content that was browsed when passing through the barrier, thereby realizing online backtracking and interaction of the content played at the barrier. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0032] Figure 1 This is an application environment architecture diagram of the present invention;

[0033] Figure 2 The following is a flowchart of some embodiments of the present invention. DETAILED DESCRIPTION

[0034] In order to make the purpose, features and advantages of the present invention more obvious and easy to understand, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the embodiments described below are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0035] The present invention proposes an information delivery and interaction method based on traffic records and related equipment, aiming to realize online backtracking and interaction of gate playback content.

[0036] See also Figure 1 , Figure 1 This is an application environment architecture diagram of various embodiments of the present invention. The present invention is applied to an application environment including but not limited to a barrier gate machine 1, a cloud server 2 and a communication terminal 3; wherein the barrier gate machine 1 includes a barrier gate digital media device, and the barrier gate digital media device is arranged at a position of the barrier gate machine 1 that is convenient for the driver or passenger to observe.

[0037] See also Figure 1 and Figure 2 In some embodiments, the information delivery and interaction method based on the traffic record proposed by the present invention is applied to the digital media device of the gate, and includes the following steps:

[0038] S1, obtaining vehicle information entering and exiting the gate, and recording the playback information of the corresponding digital media device of the gate, the playback information including the associated playback content and playback time.

[0039] Specifically, a barrier gate machine is provided at the barrier gate, which is a common device in life for controlling the passage of vehicles, including a gate bar, a chassis, a motor and a transmission system, a control unit, a barrier gate digital media device and other units.

[0040] In some embodiments, the barrier gate digital media device generally includes a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit and a positioning unit. The display screen is used to display the playback content, the vehicle information acquisition unit is used to obtain vehicle information entering and exiting the barrier gate, the positioning unit is used to obtain the location information of the barrier gate machine, and the communication unit is used to communicate with the cloud server.

[0041] Among them, the display screen of the digital media device of the gate can be any one of a liquid crystal display (LCD), a light emitting diode display (LED), an electronic ink screen (E-Ink), and an organic light emitting diode display (OLED).

[0042] In some other implementations, the digital media of the barrier gate may also select voice broadcasting, projection or other methods with information transmission function to display the playback content, or may select a combination of two or more of display screen, voice broadcasting and projection to display the playback content.

[0043] In an embodiment of the present invention, the playback content includes one or more of video, picture, text, and sound; the playback content can be commercial advertisements or public information such as parking lot information, travel traffic information, guide maps, public affairs notifications, etc.

[0044] Vehicle information refers to individual identification information unique to a vehicle, such as a license plate number. Accordingly, the vehicle information acquisition unit includes a camera for acquiring the license plate number. In other cases, such as the use of radio frequency identification tags and other technologies in the Internet of Things to individually identify vehicles, the vehicle information acquisition unit may also include related units such as sensors that identify these individual identifications.

[0045] In some embodiments, vehicle information may also include one or more of vehicle brand, model (such as sedan, SUV, truck, etc.), driver identification (such as member identification, etc.), and vehicle action; for example, a specific user portrait may be formed based on the vehicle brand, model and driver identification, and when the cloud server responds to the user's backtracking request and sends the playback content to the user, a personalized recommendation service may be provided during the backtracking based on the user portrait; in addition, the operator of the digital media device at the gate may formulate a more efficient playback plan based on the user portrait, and specifically may select appropriate playback content and playback schedule based on information such as the vehicle brand, model and driver identification entering and exiting the gate, combined with the frequency of entry and exit, so as to achieve accurate and efficient delivery of playback content; vehicle actions may include vehicle speed, vehicle stay time, headlight action, etc. For example, when a vehicle stays at a gate at a certain time for a long time, the corresponding playback content may be marked, so as to achieve more accurate personalized recommendations when the cloud server responds to the user's backtracking request.

[0046] S2, storing the gate identification, the vehicle information and the playback information as the pass browsing data, and sending the pass browsing data to the cloud server.

[0047] Specifically, the barrier gate identification includes the barrier gate machine ID and barrier gate machine location information stored in the barrier gate digital media device; the barrier gate machine location information refers to the site identification information of the barrier gate machine, such as the entrance and exit of the site, and the location information can also be expanded to a certain range area where the site is located, so that in the subsequent backtracking step, the user can still accurately find the browsed playback information through the fuzzy location backtracking request. For example, a certain range area includes multiple barrier gates. When backtracking, the user can obtain the playback content of each barrier gate in the area by inputting the barrier gate machine location information; accordingly, the positioning unit in the barrier gate digital media device includes a positioning device such as a GPS locator, which is used to accurately obtain the geographical location information of the barrier gate.

[0048] The information delivery and interaction method based on the traffic record proposed in the present invention is applied to a cloud server and includes the following steps:

[0049] S10, receiving and storing the browsing data;

[0050] S20, receiving a backtracking request sent by a communication terminal, and sending corresponding playback content to the communication terminal according to the backtracking request.

[0051] Specifically, the backtracking request includes backtracking identification information; the backtracking identification information includes one or more of the license plate number, barrier gate ID, barrier gate location information, barrier gate passage time, and playback content keywords; the user enters one or more of the license plate number, barrier gate ID, barrier gate location information, barrier gate passage time, and playback content keywords on the corresponding web page, mini program or APP through the communication terminal to make a backtracking request, and the cloud server sends the playback content bound to the backtracking identification information to the user interface of the communication terminal.

[0052] In some embodiments, the user inputs the license plate number in the communication terminal, and simultaneously inputs any one or more of the barrier gate machine ID, barrier gate machine location information, and barrier gate passage time. The cloud server automatically searches the stored passage browsing data for passage browsing data entries that match the input information, and sends the playback content in these passage browsing data entries to the communication terminal according to a certain order; wherein, in the automatic search step of the cloud server, the barrier gate passage time can be extended to a certain time period. For example, if the user inputs the barrier gate passage time as 12:00 on a certain day, the cloud server can search the corresponding passage browsing data for 24 hours on that day.

[0053] In some fuzzy backtracking implementation methods, the user only inputs any one of the license plate number, barrier gate ID, and barrier gate location information in the communication terminal, and the cloud server automatically searches for the stored barrier browsing data entries that match the input information, and sends the playback content in these barrier browsing data entries to the communication terminal according to a certain order.

[0054] Based on the above implementations, in some other implementations, the user can further accurately trace back the playback content by entering the playback content keywords; accordingly, the cloud server can set a keyword identification identifier based on the playback content in the popular browsing data, and bind the keyword identification identifier to the popular browsing data.

[0055] In some embodiments, the cloud server can also send other playback content with keyword identification identifiers stored internally or obtained from an external network to the communication terminal together with the user's backtracking specified content based on the playback content keyword, so as to realize intelligent push of playback content and enrich the user experience.

[0056] In some other implementations, step S20 further includes the following steps:

[0057] Acquire multidimensional data associated with the playback content, and send the corresponding playback content and multidimensional data to the communication terminal according to a backtracking request; wherein the multidimensional data includes one or more of the video, picture, text, sound, and network link stored in the cloud server or obtained by the cloud server from an external network.

[0058] Specifically, when the cloud server sends designated playback content to the communication terminal, it can also combine related multi-dimensional data with the playback content according to the playback content to enrich the user's retrospective experience; for example, the multi-dimensional data can be weather information corresponding to the playback time, or surrounding activity information corresponding to the gate logo, or traffic flow and other information corresponding to the playback time and the gate logo; for another example, the multi-dimensional data can be a network link corresponding to the playback content, and the network link is combined with the playback content and sent to the communication terminal. The user can visit the corresponding online store by clicking on the network link, or visit the graphic, text, and video streaming website / application, or realize the network link jump function such as location sharing and footprint sharing, and so on, thereby enriching the user's retrospective experience.

[0059] The information delivery and interaction method based on the traffic record proposed in the present invention is applied to a communication terminal and includes the following steps:

[0060] S100, sending a backtracking request to the cloud server, and receiving the corresponding playback content sent by the cloud server; the specific backtracking request situation has been described in detail in step S20, which will not be repeated here.

[0061] Receiving the corresponding playback content sent by the cloud server specifically includes:

[0062] Accept requests to present a web page or application interface to display the playback content; for example, users can browse and view the playback content sent by the cloud server through a web page, mini program, or APP.

[0063] S200, responding to the user's interactive operation on the played content.

[0064] Specifically, the communication terminal accepts the user's selection instructions for the web page or application interface, and adjusts the web page or application interface; for example, the user can interact by clicking, touching, external device input, non-contact input through sensors, etc., and perform interactive operations such as sliding browsing, interface interaction, text input, and web page link jumping on the advertising content.

[0065] The information delivery and interaction method based on the passage record proposed in the embodiment of the present invention combines the vehicle information with the content being played by the corresponding digital media device of the barrier (such as advertising information, etc.) when the user drives or rides in or out of the barrier, and stores the information as passage browsing data and sends it to the cloud server. When the user wants to watch the played content again and conduct subsequent interactions after leaving the barrier, he can connect to the cloud server through a communication terminal (such as a smart phone, etc.) to find the played content that was browsed when passing through the barrier, thereby realizing online backtracking and interaction of the content played at the barrier. This can not only improve the dissemination effect of barrier advertisements and meet the needs of the modern advertising market for interactivity, accuracy and efficiency, but can also be used to improve the dissemination effect of barrier display information other than commercial advertisements, fully demonstrating the development potential of barrier digital media devices as an intelligent information medium.

[0066] Based on the above method embodiments, the present invention further proposes the following specific application scenarios to further illustrate how the present invention is implemented in actual application scenarios and the beneficial effects that can be produced.

[0067] It should be noted that the following specific application scenarios are not limitations of the present invention. Those skilled in the art can obtain more embodiments applicable to different application scenarios based on the above method embodiments and with reference to the following specific application scenarios, but these embodiments do not depart from the scope and spirit of the technical solution of the present invention.

[0068] Scene 1

[0069] The barrier gate machine is installed in commercial places such as the entrance and exit of the parking lot of a large shopping district. The content played by the barrier gate digital media device is commercial advertisements, including one or more of videos, pictures, texts, and sounds, and the playback format is loop playback; the barrier gate digital media device binds the barrier gate identification, playback content and playback time and stores them as playback data entries.

[0070] When a vehicle passes through the barrier, the barrier digital media device obtains the license plate number through the vehicle information acquisition unit, and stores the license plate number, barrier identification, the content being played, and the corresponding time information as passage browsing data; specifically, the barrier digital media device can store the license plate number information, barrier identification, playback content, and playback time data as a passage browsing data entry, and can also query the playback data entry according to the passage time, and retrieve the corresponding playback data entry and the real-time license plate number data as a passage browsing data entry.

[0071] The digital media device of the gate sends the traffic browsing data to the cloud server in real time.

[0072] After leaving the barrier, if the user (vehicle driver or passenger) wants to watch the content again, he can send a retracing request through the web page, client (APP) or mini program on the smartphone, and enter one or more of the license plate number, barrier machine ID, barrier machine location information, barrier passage time, and playback content keywords.

[0073] The cloud server receives the backtracking request sent by the user terminal and sends the corresponding browsing data entry to the user terminal; the cloud server can also send the merchant information related to the playback time and gate location such as discounts, new products, marketing activities and other advertising information together with the browsing data entry to the user terminal based on the backtracking request.

[0074] Users can check browsing data through the web page, client (APP) or mini-program on their smartphones and click to obtain corresponding advertising content.

[0075] Users can interact with the corresponding advertising content by liking, collecting, commenting, blocking, complaining, receiving coupons, and making purchases.

[0076] Scene 2

[0077] The gate machines are installed at the entrances and exits of parks, such as amusement parks, zoos, theme parks, large scenic spots, geological parks, etc. The content played by the digital media devices of the gates can be corresponding commercial advertisements, as well as guide maps, tourist density, queuing time, camping site information, park performances and activities, etc.

[0078] The digital media device of the gate sends the passing browsing data to the cloud server, and specifically refers to the above method embodiments or scenarios.

[0079] The cloud server receives the traceback request sent by the user terminal and sends the corresponding browsing data entries and other pushed content to the user terminal; the user checks the browsing data through the web page, client (APP) or mini program on the smartphone, clicks to obtain the corresponding playback content or other pushed content for browsing and interaction.

[0080] Scene 3

[0081] The gate machine is installed at the entrance and exit of the community. The content played by the digital media of the gate can be commercial advertisements, or it can be corresponding property service notices, fire safety knowledge, public security situation reports, emergency rescue telephone numbers and other community public affairs information.

[0082] The digital media device of the gate sends the traffic browsing data to the cloud server, and the user obtains the traffic browsing data through the web page, client (APP) or mini program on the smartphone for review and interaction. Please refer to the above method embodiments or scenarios for details.

[0083] Scene 4

[0084] The barrier machine is installed at the barrier of urban roads or highways. The content played by the digital media of the barrier can be commercial advertisements, or traffic flow, accident information, traffic control information, emergency rescue telephone numbers, etc.

[0085] The digital media device of the gate sends the traffic browsing data to the cloud server, and the user obtains the traffic browsing data through the web page, client (APP) or mini program on the smartphone for review and interaction. Please refer to the above method embodiments or scenarios for details.

[0086] Based on the above method embodiment, the present invention also proposes a digital media device for a gate, including a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit and a positioning unit;

[0087] Among them, the display screen is used to display the playback content, the vehicle information acquisition unit is used to obtain the vehicle information entering and exiting the gate, the positioning unit is used to obtain the location information of the gate machine, and the communication unit is used to communicate with the cloud server; the memory stores a computer program, and when the processor executes the computer program, it implements the steps of the above-mentioned information delivery and interaction method embodiment based on the pass record.

[0088] The present invention also proposes a cloud server, including a memory and a processor, wherein the memory stores a computer program, and when the processor executes the computer program, the steps of the above-mentioned information delivery and interaction method embodiment based on the passage record are implemented.

[0089] The present invention also proposes a communication terminal, including a memory and a processor, the memory storing a computer program, and the processor implementing the steps of the above-mentioned information delivery and interaction method embodiment based on traffic records when executing the computer program; the communication terminal also includes a display screen to display the received playback content and implement interactive operations with the playback content.

[0090] It should be noted that, through the description of the above embodiment of the information delivery and interaction method based on the traffic record, those skilled in the art can clearly understand that the above embodiment method can be implemented by means of software plus the necessary general hardware platform. Based on such an understanding, the technical solution of the present invention in essence or the part that contributes to the prior art can be embodied in the form of a computer software product, and the corresponding computer software product is stored in the storage medium of the digital media device of the gate, the cloud server and the communication terminal, including several instructions to enable the processor in the corresponding device to implement several steps in the method described in each embodiment of the present invention when executing the software program.

[0091] The embodiments described above are only used to illustrate the technical solutions of the present application, rather than to limit them. Although the present application has been described in detail with reference to the aforementioned embodiments, a person skilled in the art should understand that the technical solutions described in the aforementioned embodiments may still be modified, or some of the technical features may be replaced by equivalents. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for information delivery and interaction based on traffic records, characterized in that: Applied to the digital media device of the gate, including the following steps: S1, obtaining vehicle information entering and exiting the gate, and recording the playback information of the corresponding digital media device of the gate, wherein the playback information includes the playback content and the playback time; S2, storing the gate identification, the vehicle information, and the playback information as pass browsing data, and sending the pass browsing data to a cloud server; Applied to cloud servers, including the following steps: S10, receiving and storing the browsing data; S20, receiving a backtracking request sent by a communication terminal, and sending corresponding playback content to the communication terminal according to the backtracking request; Applied to a communication terminal, the method comprises the following steps: S100, sending a backtracking request to the cloud server, and receiving corresponding playback content sent by the cloud server; S200, responding to the user's interactive operation on the played content.

2. The information delivery and interaction method based on traffic records according to claim 1 is characterized in that: In the step S1, the playback content includes one or more of video, picture, text, and sound.

3. The information delivery and interaction method based on traffic records according to claim 1, characterized in that: In the step S1, the vehicle information includes one or more of a license plate number, a vehicle brand, a vehicle model, a driver identification, and a vehicle action.

4. The information delivery and interaction method based on traffic records according to claim 1, characterized in that: In the step S2, the barrier gate identification includes the barrier gate machine ID and barrier gate machine location information stored in the barrier gate digital media device.

5. The information delivery and interaction method based on traffic records according to claim 1 is characterized in that: In the step S20, the backtracking request includes backtracking identification information; The retrospective identification information includes one or more of the license plate number, the barrier gate ID, the barrier gate location information, the barrier gate passage time, and the playback content keywords.

6. The information delivery and interaction method based on traffic records according to claim 5 is characterized in that: The step S20 further includes: Acquire multidimensional data associated with the playback content, and send the playback content and the multidimensional data to the communication terminal according to the traceback request; The multi-dimensional data includes one or more of videos, pictures, texts, sounds, and network links stored in the cloud server or obtained by the cloud server from an external network.

7. The information delivery and interaction method based on traffic records according to claim 5, characterized in that: The step S100 further includes: accepting a request for presenting a web page or an application program interface to display the playback content and the multi-dimensional data; The step S200 includes: accepting a user's selection instruction for the web page or application program interface, and adjusting the web page or application program interface.

8. A digital media device for a gate, characterized in that: It includes a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit and a positioning unit; The display screen is used to display the playback content, the vehicle information acquisition unit is used to acquire the vehicle information entering and exiting the gate, the positioning unit is used to acquire the position information of the gate machine, and the communication unit is used to communicate with the cloud server; The memory stores a computer program, and when the processor executes the computer program, the steps of the information delivery and interaction method based on the traffic record according to any one of claims 1 to 7 are implemented.

9. A cloud server, characterized in that: It includes a memory and a processor, the memory stores a computer program, and the processor implements the steps of the information delivery and interaction method based on the traffic record as described in any one of claims 1 to 7 when executing the computer program.

10. A communication terminal, characterized in that: It includes a memory and a processor, the memory stores a computer program, and the processor implements the steps of the information delivery and interaction method based on the traffic record as described in any one of claims 1 to 7 when executing the computer program.

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