System for providing purchase incentives

Abstract

A system for providing a purchase incentive has a detection device for detecting a behavior of a person surrounding the detection device, the system being designed to automatically trigger a signaling action related to providing the purchase incentive based on the detected behavior of the person.

Description

Technical Field

[0001] The present invention relates to a system for providing purchasing incentives. Background Art

[0002] Advertising at the point of sale, especially in supermarkets, has always played an important role in the sales success of the products or goods offered there and has the aim of creating an incentive to buy. In addition to printed advertising on signs etc., audio advertising has also established itself for this purpose, which is constructed similarly to radio advertising but is broadcast at the point of sale via a loudspeaker system installed there.

[0003] However, such advertising is perceived by many consumers as "acoustic background noise" and is largely ignored or even considered annoying, so that despite the careful production of the advertisement, the purchasing incentive conveyed by the advertisement often has no effect on the consumer.

[0004] It is therefore an object of the present invention to provide an improved purchasing incentive. Summary of the invention

[0005] This object is achieved by the system according to the invention. The subject of the invention is therefore a system for providing purchase incentives, the system having a detection device for detecting the behavior of a person in the vicinity of the detection device, wherein the system is designed to automatically trigger a signaling action in connection with the provision of a purchase incentive and based on the detected behavior of the person.

[0006] The system according to the invention has the advantage that it is possible to automatically provide purchase incentives that are perceptible to the person, i.e. to the behavior of the customer or potential purchaser, in a manner that reacts to the behavior of the person, i.e. to the behavior of the customer or potential purchaser and is therefore adapted to this behavior. In this way, it can be ensured that if the potential purchaser is clearly not interested or if the potential purchaser is clearly in a hurry, no unnecessary purchase incentives are automatically generated that are completely uninteresting to the person concerned. However, the customer's detected indecision can also be used to draw his attention to a specific product and ultimately to purchase it.

[0007] The system can be applied, for example, at a point of sale, such as at a market or in a supermarket. Preferably, the system will be applied in a local environment where a display device is provided for displaying products. As typical examples of such display devices, shelves or display stands can be mentioned. Therefore, preferably the behavior of people is detected in a space close to the display device.

[0008] A purchase incentive is designed so that it encourages a customer to purchase a good or product. Due to its importance, a purchase incentive is usually designed so that it affects the sensory perception of a person. For this purpose, a purchase incentive can have a variety of implementation forms, which will be discussed in detail below.

[0009] On the one hand, goods or products refer to physical objects such as those offered on supermarket shelves. However, the terms "goods" or "products" may also refer to services that can be obtained at a sales point in the form of, for example, coupons or tickets.

[0010] Further, particularly advantageous embodiments and refinements of the invention emerge from the following description.

[0011] The purchase incentive may be provided in different forms. Preferably, the system is designed so that: the automatic triggering of the signaling action related to providing the purchase incentive has: emitting at least one of the following listed signals, namely an auditory perceptible signal, a visual perceptible signal, an olfactory perceptible signal.

[0012] These signals - alone or in combination with one another, where "together" may mean simultaneously or in sequence successively - allow: to draw the attention of a person to the product; and / or, in particular over time, to consolidate the attention of the person to the product.

[0013] The visually perceptible signal may be emitted, for example, by an optical signal emitting device, in particular by a light emitting diode (LED for short).

[0014] However, with regard to visually perceptible signals, it has proven to be particularly advantageous that the visually perceptible signals are emitted by an electronic product and / or price display, preferably by a video display, particularly preferably by a video shelf rail display. This allows: a large amount of information to be provided to personnel at one time in the form of images, texts and / or videos. For this purpose, the electronic product and / or price display can, for example, have a liquid crystal screen (LCD screen), which is also known by its English name as an "LC display (LC-Display)", where "LC" stands for "liquid crystal". Such LCD screens allow high-resolution images and / or videos to be displayed, but they are also very common, especially in video shelf rail displays, so that detailed information can be displayed there and particularly well-perceivable visual purchase incentives can be set. In order to provide an energy-saving electronic product and / or price display, the electronic product and / or price display can, for example, have a screen based on electronic paper (abbreviated as E-Papier (E-Paper)), that is, in particular an electrophoretic screen. The electronic product and / or price display can be implemented as an electronic shelf label, ESL for short (ESL here is the abbreviation of the English technical term "Electronic Shelf Label"), and can be placed on a shelf rail (or the like) in front of the corresponding product. In the case of a video shelf rail display, a virtual ESL can be displayed on the shelf rail display, wherein each of these virtual ESLs is assigned to a product similar to a real ESL. In this case, the visually perceptible signal can be displayed on the virtual ESL within the boundaries of the screen or beyond the boundaries of the virtual ESL, i.e., for example as a lighting background for the virtual ESL.

[0015] The information provided by means of the electronic product and / or price display is preferably at least partially human-readable.

[0016] Furthermore, it is advantageous if the visually perceptible signal has a machine-readable code, in particular a two-dimensional code, preferably a QR code, a barcode, or a dynamic code.

[0017] QR Code here stands for Quick-Response-Code.

[0018] Such a code allows a person to call up further information, in particular about the advertised product, using his mobile device, in particular by means of a smartphone, smartwatch or similar device. To this end, the person simply scans the code, for example, using the camera of the mobile device, and a corresponding application (App) then calls up the information available thereby, or a link encoded in the code opens a website by means of which the information is provided.

[0019] At the same time, the code allows tracking of the call of the information mentioned in the previous paragraph, making it possible to track whether and when the displayed code is scanned. This makes it possible to determine whether the purchase incentive has achieved or has achieved its intended effect.

[0020] Therefore, the information that can be called up by means of the machine-readable code can be provided to simplify the customer's purchase decision. Like this, this information for example can contain other product information that makes the customer interesting, such as cooking or assembly instructions.

[0021] However, according to one aspect of the present invention, the machine-readable code indicates discount information, preferably for a specific product.

[0022] On the one hand, this allows targeted offers to be made to customers. On the other hand, this also enables precise tracking and thus evaluation of the customer's purchasing behavior in various scenarios, whereby, for example, it can be determined which purchase incentives actually lead to purchases.

[0023] Preferably, which discount information is available for which products is stored in a discount information database so that when necessary, the discount information matching the displayed product is transmitted to the electronic product and / or price display and provided by the electronic product and / or price display as a machine-readable code.

[0024] Preferably, discount information is provided only when the detected behavior of the person makes providing discount information reasonable, as also discussed below.

[0025] As mentioned, the discount information provided as a machine-readable code may be scanned by means of a customer's mobile device and subsequently applied to a cash register terminal in order to reduce the regular price to the discounted price.

[0026] According to another aspect of the invention, the machine readable code represents loyalty program information, in particular loyalty points.

[0027] In this case, similar advantages apply as in the case of discount information. However, for loyalty program information, for example, it is recorded in a digital counter how many such loyalty program information has been scanned, from which a loyalty point can be calculated.

[0028] The previously mentioned acoustically perceptible signal is generated by an audio signal generator, preferably a loudspeaker, which may be a component of the audio signal generator or may be implemented separately from the audio signal generator. The audio signal generator may be designed or used to play advertisements or music at the same time as the special acoustically perceptible signal. However, preferably, the advertisements or music are played outside the time period in which the special acoustically perceptible signal is emitted.

[0029] Quite generally, the audio signal generator can be placed anywhere around the detection device, as long as the generated sound signal is loud enough and can be clearly heard by the personnel around the detection device. However, in order not to disturb the personnel other than the personnel for whom the purchase incentive is provided or to be triggered by means of a special auditory perceptible signal, or to be confused with the non-assignable "background noise", it has been proven to be advantageous that the auditory perceptible signal is only locally emitted in a perceptible manner around the detection device and / or around the relevant product. This can be set, for example, by the volume of the auditory perceptible signal used to emit the auditory perceptible signal. For this purpose, the audio signal generator is advantageously placed around the detection device and / or around the product. Particularly preferably, the audio signal generator is placed on a product display device, preferably on a shelf provided for the relevant product. If the audio signal generator is placed on a shelf rail and / or is particularly designed as a component of an electronic product and / or a price display, preferably implemented as a video display, particularly preferably implemented as a video shelf rail display, particularly good results can be achieved. By this, the attention of the person can be drawn to the relevant electronic product and / or the price display belonging to the relevant product, which now suddenly enters the area of ​​increased attention of the person due to the person's directional hearing.

[0030] Even better local limitation of the sound signal can be achieved if the system has an audio signal generator which is configured with a directional audio signal emission characteristic for generating and directional emission, and the auditory perceptible signal is generated by the audio signal generator with the directional audio signal emission characteristic and directionally emitted by the audio signal generator.

[0031] Even if there are many people at the point of sale, this measure allows the targeted transmission of the purchase incentive provided in acoustic form to the person whose behavior is or has been detected, without annoying other people or disturbing these other people with additional "acoustic background noise". That is, a person-specific emission of the acoustically perceptible signal occurs. In this case, the direction-specific emission of the acoustically perceptible signal is ultimately focused on the direction given by the person for whom the behavior was detected. In this case, two design forms can be applied.

[0032] According to a first embodiment, the direction-specific emission of the signal is produced by a rigid emission orientation of the sound generating element of the audio signal generator. The detection range of the detection device is also adapted to this, so that only the person who is located in the emission range of the audio signal generator and can hear the sound there if necessary is always detected and the behavior of this person is analyzed.

[0033] According to a second embodiment, the emission orientation can also be embodied as variable, for example because the sound generating element of the audio signal generator is mechanically adjustable with respect to its emission characteristics, or the sound emitting element is designed for directionally variable (so-called) "beamforming". In this embodiment, the signal can be oriented directionally toward a person located in the acoustic area, for whom the detected behavior makes this necessary or reasonable.

[0034] In order to focus the acoustically perceptible signal better or more precisely, the directional aspect can also be combined with the volume aspect in order to locally or spatially limit the directional, possibly focused sound emission with respect to its perceptibility.

[0035] In this case, the best results can be achieved if the directional audio signal generator is arranged on a product display device, in particular on a shelf, and in particular if the audio signal generator is mounted on a shelf rail as mentioned, particularly preferably corresponding to the location of the goods for which a purchase incentive needs to be communicated.

[0036] It is also advantageous that the olfactory perceptible signal is emitted by the odor emission device of the system. This odor emission device has at least one odorant reservoir, in which an odorant is stored, and the odorant is released into the air around the detection device or the product display device via an emission stage. Thus, these measures allow the emission of olfactory perceptible signals only when the behavior of the personnel indicates that the corresponding odor acts as a purchase incentive, i.e., a purchase motivation. Therefore, the odorant is released as needed, whereby the consumption of the odorant is significantly reduced compared to the design form of permanent or periodic release of the odorant. Therefore, reducing consumption will produce economic and ecological advantages. Similar to the discussion of auditory perceptible signals, in the case of olfactory perceptible signals, direction-dependent or direction-variable emission (e.g., by means of a nozzle) can also be provided, if necessary, also combined with a variable emission intensity (e.g., by means of a controllable pump), which can specifically affect the range of action of the olfactory perceptible signal.

[0037] The signals mentioned so far can be detected by the senses of a person, i.e. vision, hearing and smell. However, the signal for providing a purchase incentive can also be implemented as a signal that is detectable by the device. Thus, it has proven to be advantageous if the automatic triggering of the signaling action associated with providing a purchase incentive comprises the emission of at least one radio signal.

[0038] In this case, the signal is preferably sent to the person's mobile device, such as a smartphone, smartwatch, tablet or similar device. The signal is then buffered there and / or displayed as a machine-readable code and / or human-readable content. In this way, discount information or loyalty program information can also be transmitted here as previously discussed in the context of visually perceptible signals. In this case, in order to provide the radio signal, known technologies or standards can be applied, such as Near Field Communication (NearField Communication), NFC for short, Bluetooth, Wi-Fi, Zigbee, etc. Similar to the discussion of auditory perceptible signals, in the case of the radio signal, direction-dependent or direction-variable transmission can also be provided, if necessary also in combination with a variable transmission power, which can specifically influence the range of action of the radio signal.

[0039] However, in addition to transmitting to the user or customer device or not transmitting to the user or customer device, the signal can also be transmitted via radio or in a wired manner within the system. Here, within the system means within a system for providing purchase incentives, wherein the system, for example, has electronic products and / or price displays, which are manipulated by means of an inventory management system and, if necessary, a display management system. In this case, with the help of the detection device, in addition to the behavior of the person, biometric data (in anonymous form) can also be detected and transmitted to a central cash register system for paying for the goods. The cash register system provides these biometric data at the cash register terminal, where the person can pay for the goods physically or electronically. At the cash register terminal, the person can also be detected by another detection device, and based on the previously obtained biometric data, it can be checked whether a special purchase incentive should be provided to the person directly at the cash register terminal. This can help: encourage the person to buy goods that have previously been found to be of significant interest through the detected behavior of the person when the person is checking out, that is, commonly known as "at the last second".

[0040] Furthermore, it has proven to be particularly advantageous if the signaling action results in the provision of a purchase incentive being adapted as a function of the detected behavior of the person.

[0041] This enables targeted provision of purchase incentives. In this way, for example, purchase incentives are provided precisely for products in which the person currently seems to be interested and this is discovered automatically. The automated discovery that the behavior detected using the technical aid seems to indicate or clearly indicates an interest in the product is used as an inducement (cause) for a data processing action, so that the adjusted technical provision of the purchase incentive is performed by the data processing action. With this, for example, the volume can be increased when an advertisement is played with sound, because this can make the person pay further attention to the relevant product. On the other hand, if the behavior remains unchanged, that is, if indifference is suspected, an initial attention stimulus can be set, which can be achieved, for example, by emitting a sound only for a short time or changing the image content. Similarly, if indifference is suspected, the currently provided purchase incentive can also be maintained by the unchanged playback of the sound or image until a change is found in the automatically detected behavior of the person that is higher than a previously or dynamically defined threshold.

[0042] Thus, the adjustment can be made directly at or near the detection location of the person, in particular in practically real time. Here, the adjustment takes place at the device responsible for the local emission of the acoustic, visual or olfactory perceptible signal. However, the adjustment can also be delayed and at another location, for example at a central facility, where the playback content intended to induce a purchase incentive is automatically adjusted and then transmitted from there via radio or wired to the device for emitting the corresponding purchase incentive.

[0043] The detection of the behavior of the person is discussed in more detail below. In this case, it is advantageous that the detection of the detection device occurs within a detection range defined by the detection device, preferably within a detection range limited around the detection device, and particularly preferably within a detection sector extending from one side of the detection device. Therefore, the area in which the behavior of the person can be observed is limited. This simplifies the interpretation of the behavior, because less detected information needs to be evaluated, which brings the following advantages: in particular, less computing power is required at the detection location; the behavior can be interpreted faster and therefore signaling actions can be automatically triggered faster; and erroneous interpretations caused by erroneous detection of people who are actually interested in products other than the advertised product are avoided. Therefore, with the defined detection range, the detection can be limited to the assumed relevant area in front of the product.

[0044] In this case, it is advantageous if the detection device detects from a position close to the product, preferably from the shelf, particularly preferably from the shelf rail. This measure allows the behavior of the person to be detected right in the detection range around the product position. Thus, the behavior can be precisely analyzed at the relevant time when the purchase is being considered, because the person is then ideally located in the detection range of the detection device in front of the shelf, in front of the shelf rail or in front of the product.

[0045] Particularly advantageously, this detection device is integrated into the electronic product and / or the price display with screen, and the detection of this detection device is limited to the detection range in front of the screen, preferably limited to the detection sector of the definition in front of the screen, particularly preferably limited to the detection sector emitted from this screen.Therefore, on the one hand, this detection device can be realized in a space-saving manner, and is installed without more cost compared with the placement of the electronic product and / or the price display to be performed anyway.On the other hand, by being integrated into the electronic product and / or the price display, the following advantages are also obtained: the starting point of the detection record, i.e. the starting point of the sector detection range, automatically overlaps with this electronic product and / or the price display.This sector can, for example, have an opening angle of 45 °, preferably 30 °, particularly preferably 20 ° or narrower, so as to ensure that only a single person is detected as much as possible by this opening angle.The setting of this opening angle can also depend on the width of the shelf aisle, and for example can be manually or also automatically (electronically) adjustable.

[0046] Different sensors can be used to detect the behavior of the person. It has proven to be advantageous if the detection device detects with the aid of at least one of the following sensors:

[0047] - Radio or optical signal sensors;

[0048] - Motion sensor;

[0049] - a gaze direction sensor, preferably based on a camera, preferably with integrated artificial intelligence;

[0050] - An attention sensor based on the gaze direction, preferably based on a camera, further preferably with integrated artificial intelligence.

[0051] Radio or light signal sensors can be used, for example, to detect the presence and / or movement of a person. This can be done, for example, by means of a transit time measurement.

[0052] However, the radio or optical signal sensor can also be used to identify the presence or activity of the person's mobile device, i.e., a smartphone, and thus indirectly detect the person's behavior. This can be achieved, for example, in such a way that a mobile device with "activated Bluetooth", i.e., a Bluetooth device ready for communication, is detected to enter the detection range. For the purposes of this discussion, the mobile device can also be used as a transmitter of Bluetooth beacon signals.

[0053] In this context, the duration of stay within the detection range can be interpreted as the behavior of the personnel, so that the corresponding signaling action is triggered according to the duration of stay. In this way, for example, the following situation may occur: the personnel are not sure which product he wants to buy, and therefore the time standing in front of the shelf within the detection range of the detection device exceeds a certain threshold, such as 20 seconds. Since it can be inferred from the behavior of the personnel that the personnel may have a positive attitude towards purchase incentives, the signaling action is triggered. In this case, the signaling action may, for example, be: transmitting discount information to the mobile device of the personnel via a radio signal, and the discount information provides a purchase incentive for one of the products for selection. Therefore, it will affect the decision-making of the personnel, thereby also reducing the time required for the shopping of the personnel. Therefore, the space in front of the shelf is released again to the next potential buyer more quickly, which can cause an increase in sales because the congestion of personnel in front of the shelf is avoided or more quickly relieved.

[0054] For example, the same or different technologies or standards as the already discussed radio signals can be used as radio or light signal sensors. In order to detect the behavior of the person by means of light signal sensors, the same technical means, i.e., for example, the same Bluetooth chip, as used for transmitting radio signals, or different technical means can also be used.

[0055] The motion sensor can be implemented, for example, by means of an infrared light sensor or also by means of a light barrier, so that it is detected when a person enters the detection range or when the person's hand moves to a specific area.

[0056] Preferably, the motion sensor as well as the gaze direction sensor and the gaze direction-based attention sensor are implemented in a camera-based manner, in particular directly by a camera. In this case, the behavior of the person is preferably detected within the detection range of the camera and evaluated by means of image recognition, in particular directly in the camera equipped with correspondingly high-performance hardware and software.

[0057] For this purpose, in the context of a motion sensor, for example based on contours (edge ​​detection), a person is determined in the detected image data (or video data) and the movement is further interpreted. In addition, the person's head, legs, arms, hands, etc. can be determined, and the person's posture or the person's gesture or also facial expressions can be determined from this. The artificial intelligence is preferably trained to interpret these body areas. In this way, it can be determined whether the person is, for example, observing a product, thinking about the product or just randomly standing in front of the shelf and is actually doing another activity, such as making a phone call.

[0058] In the context of a sight direction sensor, the same technical means as the previously discussed motion sensor can be applied. In the case of a sight direction sensor, the artificial intelligence is trained to recognize the position of the eyes, so that it can be determined from it where the person (with a sufficiently high probability) is looking, that is, in particular which product is being looked at. If a camera is placed on or in a shelf, and the detection range of the camera is aimed at the area in front of the shelf, when the person stands in front of the shelf and observes the product, the person's eyes are just within the detection range of the camera, whereby the detected behavior can be explained very accurately. If the camera is additionally integrated into the product and / or price display, this interpretation becomes even more accurate, because looking at the product or the related product and / or price display is essentially accompanied by looking in the direction of the camera located next to the product. Then, it is only necessary to determine whether it is basically looking in the direction of the camera. Therefore, it is no longer necessary to further convert which product is in the field of vision of the person.

[0059] Such a gaze direction sensor can be used, for example, to provide the person with a purchase incentive adapted to the product, for example as an acoustically perceptible signal of focus or orientation, as soon as the person looks at the corresponding product.

[0060] In the case of an attention sensor based on the gaze direction, it is also determined how long the product and / or the electronic product and / or the price display and / or an already existing purchase incentive, for example provided by means of the electronic product and / or the price display, was viewed. In this way, for example, product and price information can be presented in the form of an advertising video as a first purchase incentive, wherein the behavior and in particular the attention of the person is detected. If the person watches the entire video carefully, a signaling action is automatically triggered, which provides the person with a second purchase incentive in the form of discount information, for example on the screen of the electronic product and / or the price display.

[0061] Thus, a gaze direction-based attention sensor can be used, for example, to detect whether the eyes or face of the person change only slightly during the provision of information, in particular during the playing of an advertisement, i.e. whether the person remains focused, in particular on the screen or the product.

[0062] However, in addition to the attention sensor based on the gaze direction, other sensors may also be used alone or in addition to determine the attention of the person.

[0063] Thus, it is advantageous that: the detection of a person's behavior has the effect of: determining the person's level of attention; and the triggered signaling action communicates the detected level of attention.

[0064] Thus, as discussed in the context of gaze direction-based attention sensors, increased attention of a person (e.g., watching an ad in its entirety) can be rewarded by purchasing an incentive. However, the determination of the level of attention can also be used to consolidate attention. Thus, for example, if the person here diverts his attention away from a product, a modified signal can be emitted that directs the person's attention back to the product.

[0065] The device or the apparatus provided for transmitting the mentioned signal is therefore designed to interpret the level of attention transmitted by means of the signaling action and to influence the signal transmission as a function of this in order to adjust the purchase incentive to the level of attention.

[0066] The behaviors detected under the influence of the purchase incentive can now be recorded and subsequently used to improve the purchase incentive, in particular to automatically improve the purchase incentive.

[0067] For this purpose, it has proven to be advantageous if the detected behavior is stored digitally and used to provide, in particular to provide in the future, purchase incentives, in particular to automatically adjust purchase incentives.

[0068] In order to automatically adjust the purchase incentive, for example, a plurality of purchase incentive data related to providing the defined purchase incentive (for example in the form of images, videos, sounds and / or fragrances) can be stored in a purchase incentive data memory and / or automatically generated. These purchase incentive data can be activated in response to a signaling action so that a corresponding purchase incentive is provided. Therefore, the automatic adjustment of the purchase incentive can be carried out, for example, in such a way that an advertising video is played as a purchase incentive; and the behavior of one or more persons who watch the advertising video is detected. If it is found in this case that the person (or these persons) does not perceive the advertising video or does not pay close attention to the advertising video, the next advertising video stored in the purchase incentive data memory is automatically called and provided in response to the signaling action. Of course, this is also possible for other purchase incentives. Therefore, it can be automatically determined: which purchase incentives are popular with potential customers and which purchase incentives are less successful.

[0069] However, these purchase incentives can also be adjusted later. For this purpose, the information obtained about the behavior of these persons can be used to generate new purchase incentives adapted to these persons. Thus, the measures mentioned allow a qualitative and quantitative, in particular statistical, evaluation of the behavior of these persons.

[0070] The measures mentioned and the system according to the invention for carrying out these measures allow different optimization options when offering purchasing incentives.

[0071] Thus, according to a first aspect, it is possible to check how a purchase incentive (i.e. a visually perceptible advertisement, for example) is perceived and whether a (target) person actually viewed the advertisement and how the person (seemed) felt about it. Thus, the system can be used to control the perception of displays in a real retail environment.

[0072] In this case, for example, an advertisement in the form of an advertising video is displayed as a first purchase incentive at the point of sale, i.e. in a store, on an electronic product and / or price display implemented as a video shelf rail, and a detection device with the various sensors discussed detects the behavior of a person in front of the electronic product and / or price display where the advertisement is displayed as a first purchase incentive. The detection device detects the behavior of the person when watching the purchase incentive. In this case, it is determined with the help of artificial intelligence whether the person has carefully paid attention to or watched the entire advertising video. If the person has carefully watched the entire advertising video, a signaling action is triggered in response, wherein discount information, for example in the form of a QR code, is displayed on the screen of the electronic product and / or price display as a second purchase incentive. In this case, the discount information contains a unique code, which allows to infer where and / or why the discount information is provided when exchanging the discount information (or QR code). The person can scan the discount information, i.e. the QR code, with his smartphone and then exchange the corresponding discount at the checkout or at the time of payment. Thus, at the time of payment, it is automatically detected which purchase incentives have led to the sale by the entry of the discount information. This measure allows the seller to check the conversion rate of display or purchase incentives and improve his offer.

[0073] However, according to a second aspect, the system can also be used, for example, to provide purchasing incentives to persons only when these persons look at a product.

[0074] For this purpose, for example, the camera of the detection device can be integrated in the electronic product and / or the price display, and the area in front of the electronic product and / or the price display can be detected from the area around the screen. In order to provide a purchase incentive, an audio signal generator with a directional audio signal emission characteristic is provided around the shelf, preferably also integrated in the electronic product and / or the price display. If a person now approaches the shelf and looks at the product located therein, this is detected by the camera. The camera uses artificial intelligence to evaluate where the person is looking, and in particular whether the person is looking at the camera (or looking around the camera, where there are products assigned to the electronic product and / or the price display). If the person now looks at a specific product, for example, a bottle of beer, a data processing action is triggered due to the automatic triggering of the signaling action, wherein an auditory perceptible purchase incentive is provided by the audio signal generator. In this example, the purchase incentive can be the noise of a beer bottle when it is opened. Therefore, when the person looks at the product, the person will be provided with an auditory perceptible purchase incentive that matches the product, and due to the audio signal emission characteristic, the purchase incentive can basically only be perceived by the person detected by the camera. The system is therefore able to provide advertising that is individually tailored to that person's behavior and, therefore, provide a special customer experience.

[0075] In summary, the system provides the following functionality: the effect of automatically generated purchase incentives - preferably focused on a single potential purchaser - particularly preferably provided in the vicinity around the merchandise or at the location of the merchandise - can be automatically checked to determine whether the purchase incentive actually led the potential purchaser to purchase the merchandise. The system thus provides a technical feedback loop in the store, by means of which the marketing effect of the automatically provided purchase incentives can be checked and even adjusted very accurately and quickly, if necessary even in real time, with respect to their promotional effect.

[0076] Finally, it should also be generally mentioned that the electronic devices in question (ESL, smartphone, tablet computer, video shelf rail, etc.) certainly have electronic components. The electronic components can be constructed discretely or by integrated electronic components or a combination of the two. Microcomputers, microcontrollers can also be used. Application Specific Integrated Circuits (ASICs), if necessary, combined with analog or digital electronic peripheral modules. Many of the functions mentioned in these devices are implemented by means of software, which is executed on the processor of the electronic component, if necessary in interaction with hardware components. Devices designed for radio communication usually have an antenna configuration for sending and receiving radio signals as a component of the transceiver module. These electronic devices can also have an internal power supply, which can be implemented, for example, using replaceable or rechargeable batteries. These devices can also be powered in a wired manner, either by an external power supply or by means of "Power over LAN".

[0077] The following method-related aspects are also disclosed, which can be implemented by a system according to an embodiment of the present invention:

[0078] Aspect 1:

[0079] A method for providing a purchase incentive, the method comprising the following method steps, namely:

[0080] - by means of a detection device (24), detecting the behavior of persons around said detection device (24); and

[0081] - Based on the detected behavior of the person, automatically triggering a signaling action related to providing the purchase incentive.

[0082] Aspect 2:

[0083] The method according to aspect 1, wherein the automatic triggering of the signaling action related to providing the purchase incentive comprises: transmitting at least one of the following signals, namely:

[0084] +Auditory perceptible signals;

[0085] +Visually perceptible signals;

[0086] +Smell can detect signals.

[0087] Aspect 3:

[0088] A method according to aspect 2, wherein the visually perceptible signal is emitted by an electronic product and / or price display (2-11), preferably by a video display, particularly preferably by a video shelf rail display.

[0089] Aspect 4:

[0090] The method according to aspect 3, wherein the visually perceptible signal has a machine-readable code (39), in particular a two-dimensional code, preferably a QR code, a barcode, or a dynamic code.

[0091] Aspect 5:

[0092] A method according to aspect 4, wherein the machine-readable code (39) indicates discount information, preferably for a specific product.

[0093] Aspect 6:

[0094] A method according to aspect 4, wherein the machine-readable code (39) represents loyalty program information, in particular loyalty points.

[0095] Aspect 7:

[0096] A method according to aspect 2, wherein the auditory perceptible signal is generated by a directional audio signal generator having directional audio signal emission characteristics and is directionally emitted by the directional audio signal generator.

[0097] Aspect 8:

[0098] A method according to aspect 2, wherein the olfactory perceptible signal is emitted by an odor emitting device.

[0099] Aspect 9:

[0100] The method according to any of the above aspects, wherein the automatic triggering of the signaling action related to providing the purchase incentive comprises: transmitting at least one radio signal.

[0101] Aspect 10:

[0102] A method according to any of the above aspects, wherein the signalling action causes: adjusting the provision of the purchase incentive according to the detected behavior of the person.

[0103] Aspect 11:

[0104] A method according to any one of the above aspects, wherein the detection of the detection device (24) occurs within a detection range defined by the detection device (24), preferably occurs within a detection range limited around the detection device (24), and particularly preferably occurs within a detection sector extending from one side of the detection device (24).

[0105] Aspect 12:

[0106] The method according to aspect 11, wherein the detection of the detection device (24) is performed from a position adjacent to the product, preferably from a shelf, particularly preferably from a shelf rail.

[0107] Aspect 13:

[0108] A method according to aspect 11, wherein the detection device (24) is integrated into an electronic product and / or price display (2-11) having a screen (34), and the detection of the detection device (24) is limited to a detection range in front of the screen (34), preferably limited to a defined detection sector in front of the screen (34), and particularly preferably limited to a detection sector emanating from the screen (34).

[0109] Aspect 14:

[0110] A method according to any one of aspects 11 to 13, wherein the detection of the detection device (24) is performed by means of at least one of the following sensors, namely:

[0111] - Radio or optical signal sensors;

[0112] - Motion sensor;

[0113] - a gaze direction sensor, preferably based on a camera, preferably with integrated artificial intelligence;

[0114] - An attention sensor based on the gaze direction, preferably based on a camera, preferably with integrated artificial intelligence.

[0115] Aspect 15:

[0116] A method according to aspect 14, wherein the detection of the person's behavior comprises: determining a level of attention of the person, and wherein the triggered signaling action communicates the detected level of attention.

[0117] Aspect 16:

[0118] The method according to any of the above aspects, wherein the detected behavior is digitally stored and used for providing the purchase incentive, in particular for providing the purchase incentive in the future, in particular for automatically adjusting the purchase incentive.

[0119] These and other aspects of the invention are apparent from the accompanying drawings which are discussed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0120] In the following, the present invention is explained again in more detail based on exemplary embodiments with reference to the accompanying drawings, but the present invention is not limited to these exemplary embodiments. In this case, the same components are provided with the same reference numerals in the different drawings. Among them:

[0121] Figure 1 An application scenario of the system for providing purchase incentives according to the present invention is schematically shown;

[0122] Figure 2 schematically illustrates an electronic product and / or price display in a time context;

[0123] Figure 3 Schematically illustrates the provision of information by an electronic product and / or price display with an integrated detection device for detecting the behavior of a person over time;

[0124] Figure 4 The working principle of the present invention is shown, wherein Figure 4 It consists of three parts, namely Figure 4 A. Figure 4 B and Figure 4 C, where

[0125] Figure 4 A schematically shows a method performed by a system according to the present invention according to a flow chart;

[0126] Figure 4 B schematically shows the Figure 4 The basis of the three method parts of A's method Figure 3 Information provision;

[0127] Figure 4 C schematically shows a mobile phone participating in Figure 4 A method to check whether the purchase incentive is successful. DETAILED DESCRIPTION

[0128] Figure 1 A first application scenario in a system for providing purchase incentives is shown, wherein: Figure 1In the figure, a fragment of a supermarket aisle can be seen - specifically, a fragment on the left side of the aisle, in which the shelves are erected to display goods or products. For the sake of clarity, only the front shelf rails 1 of these shelves are shown, on which electronic product and / or price displays 2 to 11 are mounted, hereinafter referred to as ESL 2-11, wherein ESL stands for the English term "Electronic Shelf Label". The ESL 2 to 11 is connected via a radio 12 to an access point 13, which for its part is connected via a LAN network 14 to a server 15, on which the product management software, the ESL management software and the cash register software are run and provide corresponding functions. With the help of the product management software, the goods in the supermarket and their inventory are managed. With the help of the ESL management software, the ESL 2-11, in particular the information to be displayed by means of these ESLs, is managed. With the help of the cash register software, a cash register terminal (not shown) is operated or managed so that customers can pay for their selected goods during the payment process. The merchandise management software, ESL management software and cash register software can exchange data with each other, so that, for example, a logical connection can be established between a product and one of the ESLs 2-11, that is, a clear association can be established between the corresponding ESL 2-11 and the corresponding merchandise, and, for example, discount information displayed by means of ESL 2-11 and accessible to customers is also available or known at the cash register software and can be used in the payment process.

[0129] exist Figure 1 In the illustration of FIG. 1 , the customer 16 is reduced to his head 17, which is shown from a bird's eye view, i.e., viewed from directly above the customer 16, as this is sufficient for discussing the present invention. Also marked on the head 17 are ears 18 and 19, eyes 20 and 21, and a nose 22. A sight direction arrow 23 indicates in which direction the customer 16 is looking, which is referred to as the sight direction.

[0130] Figure 3 The details of the structure of the ESL 2-11 are shown, wherein these ESL 2-11 are divided into three functional blocks. The first functional block relates to the detection of the customer's behavior, wherein this function is provided by the detection device 24. The second functional block relates to the playback of product and / or price information, wherein this function is provided by the display device 25. The third functional block relates to the radio communication with the access point 13, wherein this function is provided by the radio device 26.

[0131] The detection device 24 has a camera 27, whose lens 28 is shown. The camera 27 has image detection electronics 29 and image processing electronics 30. The image detection device 29 has conventional electronic components, such as a CCD sensor (Charge Coupled Device Sensor, not shown) and a first processor or microcontroller (not shown) and a digital memory (not shown). By means of the lens 28, which defines a detection range 31 delimited at the edges by a dot-dash line 32, objects located within this detection range 31, such as the customer 16 or his head 17, are imaged on the CCD sensor, detected there electronically, digitized, preprocessed and / or compressed if necessary, and at least temporarily stored by means of a digital memory for further processing in the camera 27. The image processing electronics 30 is designed and used to: identify and analyze the image of the electronically detected object, wherein in the present case, specifically the head 17 is identified with the face of the customer 16, and to ascertain whether the face of the customer 16 is directed toward the camera 27, which is essentially ascertained by the eyes 20 and 21 looking in the direction of the camera 17, which is equivalent to looking focused at the corresponding ESL 2-11. By definition, this is interpreted as a product-specific interested behavior of the customer 16. When this occurs, the image processing electronics 30 is designed or programmed to: as a signaling action, transmit a trigger signal S to the display device 25, so that a data processing response is triggered in the display device 25, which will be discussed below.

[0132] The display device 25 is used to display product and / or price information and the above-mentioned discount information, and has its own processing level 33, such as a second processor or a microcontroller, which is programmed to: display product and / or price information and discount information received via the radio device 26 with the help of the electrophoretic screen 34, that is, to operate the screen 34 and to carry out internal communication with the radio device 26.

[0133] The radio device 26 is designed to communicate with the access point 13 according to the radio communication protocol and to receive data representing product and / or price information or discount information provided by the server 15 and to transmit these data to the display device 25. For this purpose, the radio device 26 has its own processing stage 35, such as a third processor or microcontroller, and a transceiver stage 36 connected thereto, which is connected to the antenna configuration 37. The transceiver stage 36 has common electronic components, which are necessary for receiving radio signals and converting them into electrical signals and vice versa. The processing stage 35 is programmed to implement the radio communication protocol and transmit the received data to the display device 25. By this, data can also be queried from the ESL 2-11 and transmitted to the server 14 via the access point 13.

[0134] Each ESL 2 - 11 also has a battery 38 , which is provided for providing a supply voltage VCC required for its operation relative to a reference potential GND.

[0135] The display device 25 is also designed to differentiate or distinguish between the display of pure product and / or price information and discount information, as described below. In the current exemplary implementation, the display device always displays product and / or price information, wherein, when the trigger signal S occurs or during the time when the trigger signal is present, the product and / or price information is supplemented with discount information, which is described below with the aid of Figure 1 and Figure 2 Let’s explore this.

[0136] These three functional blocks can be connected in series, such as Figure 3 As shown. However, the three functional blocks can also exchange data and signals with each other via a common data signal bus. Thus, the trigger signal S can exist as an analog signal and have an "on" or "off" state, or can be interpreted according to its (stepwise or continuously) variable value, which can be used, for example, to indicate the customer's stay time or to indicate the customer's attention or to measure the customer's level of attention, or in other words, to measure the customer's interest. However, the trigger signal S can also exist as a digital representation, such as as an instruction, which contains the mentioned attention indication or the measured interest as an argument.

[0137] like Figure 1As can be seen in FIG. 1 , the customer 16 moves along a path X, which is marked by a dotted line and on which three positions X1, X2 and X3 are marked for the purpose of demonstrating the invention. At position X1, the customer 16 turns his sight direction slightly to the right from ESL 2-11, which is detected at least with the aid of the first ESL 2, and accordingly no trigger signal S is generated at the first ESL 2. Even at position X2, the sight direction of the customer 16 is slightly oriented in a direction extending substantially along the shelf rail 1, and here too there is a situation where the two ESLs 3 and 9 do not generate a trigger signal S. Only when the sight of the customer 16 is focused on position X3 on the ninth ESL 10 is this detected at the ninth ESL 10, and thus an act of interest in the product placed there is confirmed, and thus a trigger signal S is generated, which prompts the ninth ESL 10 to fade in discount information in addition to the product and / or price information displayed there, as an (additional) purchase incentive. As soon as the customer 16 moves his gaze away again, only the original product and / or price information is displayed again at the ninth ESL 10 and the discount information is hidden.

[0138] For the ninth ESL 10, Figure 2 , which is a display of product and / or price information without discounts, followed by a display of product and / or price information containing discount information, followed by a display of product and / or price information without discounts. In the current case, the QR code 39 is completely dominated by the discount information and faded into the place where only the price was previously seen. The price itself continues to be displayed, but is smaller than before and is located below the QR code. Now, a text is displayed on the left side of the QR code, which informs the customer that a discount on the price of the advertised product can be enjoyed by scanning the QR code. As long as the face of the customer 16 focusing on the ninth ESL 10 along the path X is within the detection range 31 of the ninth ESL 10, that is, between the two time marks T1 and T2 along the time axis t, the QR code 39 (the middle image of the ESL 10) is displayed as described. The QR code 39 at the ninth ESL 10 is not shown at the time upstream of the left time mark T1 (the left image of the ESL 10) and at the time downstream of the right time mark T2 (the right image of the ESL 10). Thus, in the current implementation, it is immaterial whether the patron moves quickly past the ninth ESL 10 with his or her line of sight toward the ninth ESL 10 or even stops in front of it.

[0139] Similar to the QR code 39 showing a discount for a normal price, in the case of rapid movement, an operation request such as "visit now" may also be displayed instead of the QR code. In this case, the QR code 39 may be displayed as discount information only when the customer 16 is found to be staying in front of the shelf.

[0140] The displayed QR code 39 can be accessed by the customer 16 using his smartphone 40 (see Figure 4 C) Easily scan, store and redeem at a cashier terminal in a store or during a complete mobile payment transaction via a mobile phone 40. This function can be performed with the help of an application (abbreviated as APP) that runs on the mobile phone 40 and that the customer 16 has previously installed on his mobile phone 40.

[0141] Then, Figure 4 The working principle of the present invention is shown, wherein Figure 4 It consists of three parts, namely Figure 4 A. Figure 4 B and Figure 4 C. Here, Figure 4 A shows the method flow of the method performed by the system according to the invention, wherein the method flow is divided into five method parts V1 to V5, Figure 4 B shows, by way of example, a ninth ESL 10 and the reproduction of information in the method parts V1 to V3 relevant for ESL 2-11 in its entirety, and Figure 4 C shows the process in which the mobile phone 40 participates in the method parts V2, V4 and V5 of the method.

[0142] exist Figure 4 In block A, the method starts in block I. In block II, product and / or price information is displayed by the ESL 2-11 without the QR code 39 provided as a purchase incentive. In block III, it is checked whether the customer 16 is actually looking at the camera 27 of the respective ESL 2-11, and if this is not the case, branching to block II, i.e. the display at the respective ESL 2-11 remains unchanged.

[0143] However, if it is found in block III that the customer 16 directs his sight towards the camera 27, i.e. focuses on the corresponding ESL 2-11 (at Figure 1In the context of the ninth ESL 10), a trigger signal S is generated there and in block IV the display is changed so that now also the QR code 39 is displayed, and this type of presentation is maintained by looping through block V towards block IV as long as the customer focuses on the ESL 10. That is, in block V it is checked whether the customer 16 has moved his focus of attention from the relevant ESL 2-11. The customer 16 can now respond to the purchase incentive and scan the QR code 39 with the aid of his mobile phone 40 into the mobile phone application (App) of the supermarket operator, where it is noted for the relevant article that if the customer 16 actually purchases the article, a discount of, for example, 10% applies, which is visualized for the mobile phone 40 in method part V2. As soon as the customer 16 turns his attention away from the relevant ESL 2-11 (here, as mentioned, the ninth ESL 10), the product and / or price information is displayed in block VI by the relevant ESL 2-11 (i.e. the ninth ESL 10) without presenting the QR code 39, as visualized in method section V3. In principle, the method ends here for the ESL 2-11, which is indicated by the loop back to block II.

[0144] However, in the overall context of the merchandise management process up to the payment process, the method continues in block VII, where the customer 16 uses his mobile phone 40 to carry out the payment process. In block VII a check is made as to whether a QR code 39 is transmitted from the mobile phone 40 to a payment terminal (not shown) during the payment process. To this end, the customer 16 brings the mobile phone 40 to the payment terminal and the discount information - if any - is transmitted during an NFC transmission (Near Field Communication transmission). If there is discount information for the relevant merchandise, the method continues at box VIII and the discount information transmitted by means of the QR code 39 is applied, which reduces the price of the relevant merchandise by 10%, which is also displayed on the screen of the mobile phone 40 (see in the context of the fifth method part V5). Figure 4 C). If there is no discount information for the relevant product, the method continues at block IX, where the price of the product is not discounted. In this case, the sequence of blocks VIII to IX can be traversed once, since, for example, only a single discount can be applied by definition. If, for example, multiple discounts can be applied for each product, the sequence of these blocks can be traversed at least according to the number of discount information stored in the mobile phone 40 in order to apply all of these discount information. Multiple discount information (for example all discount information) can also be transmitted in a single NFC transmission, so that in order to make all discount information available at the payment terminal, the sequence of blocks VII to IX does not have to be traversed so frequently or only once.

[0145] In this way, it is possible to automatically check whether the product and / or price information provided by means of the ESL 2-11, or more precisely, the purchase incentive conveyed by means of the QR code, contributes to the purchase of the corresponding goods, for example because the sales volume of those products for which the relevant QR code was specifically displayed increases when the customer's behavior is found to be interested in the product. With the help of this knowledge, the provision of the purchase incentive can also be adjusted and changed over time until the desired marketing success is achieved. Thus, the system for providing the purchase incentive is extended with the function of checking whether the purchase incentive was successful.

[0146] According to another, i.e. second, application scenario, the detection device 24 can be combined with an odorant emission device, such as an electronically controllable dispenser or a dosage dispenser, to form a first combined device. This odorant emission device is designed to store an odorant, for example in the form of a liquid concentrate, and to release the odorant when needed in a metered manner, for example with the aid of a pump or a device with an equivalent effect. In this combination, the signaling action causes on one side of the odorant emission device that, when a trigger signal S occurs, the odorant is released, for example in the form of an aerosol. In this case, the intensity and / or duration can be controlled by the level of behavior detected with the aid of the detection device. Reference Figure 1 , i.e. if the first combination device is integrated into the ESL 2-11, a targeted aerosol spray of the first ESL 2 can, for example, already be used at position X1 to provide the customer 16 with an incentive to subsequently turn to the shelf or stop and head towards the source of the aerosol spray, which is equivalent to a purchase incentive for the product advertised with the aid of the first ESL 2.

[0147] According to another, i.e. third application scenario, the detection device 24 can be combined with a sound emitting device and form a second combined device. The sound emitting device can be implemented with the aid of a piezoelectric speaker. Preferably, the sound emitting device is designed for directional sound emission. The directional sound emission can be implemented, for example, with the aid of a so-called "ultrasonic / ultrasound directional speaker", whereby sound can be emitted in a jet-like manner with a narrow beam angle. In this combination, the signaling action is caused on one side of the sound emitting device: when a trigger signal S occurs, sound is emitted, for example as noise and / or music and / or speech and / or singing. In this case, the intensity and / or duration can be controlled by the level of behavior or interest detected with the aid of the detection device. Reference Figure 1, i.e. if the second combination device is integrated into the ESL 2-11, the directional sound emission of the seventh ESL 9 can be used, for example, at position X2 to provide the customer 16 with an incentive to subsequently turn to the shelf or stop and move towards the source of the sound emission, which is equivalent to an incentive to buy the goods advertised with the help of the seventh ESL 9. Since humans can localize sounds well within a certain frequency range and, moreover, the sound emission still takes place in a concentrated, i.e. directionally, it is easy for the customer 16 to distinguish between the "silent" second ESL 3 and the "loud" seventh ESL 9, even though these ESLs are only placed in different positions, sometimes quite close to each other or in an overlapping manner. Figure 1 In the context of the present invention, the detection of looking at the product or the associated ESL, such as is present, for example, at position X3, can also be used to emit a specific noise, wherein the noise can be representative of the product, for example. If the product is beer, for example, the eighth ESL 10 can emit a noise in a directional manner, just like the noise emitted when opening a beer bottle, which is equivalent to a purchase incentive for the beer advertised by means of the eighth ESL 10. Directed sound events can also be used as highlights of an acoustic background, wherein the acoustic background is provided, for example, by large-area speakers in a business location using radio-like audio advertising.

[0148] Of course, the two combination devices discussed above can also work without the typical radio-based or wired display function for ESL 2-11, that is, they can actually be used as "stand-alone devices". It can also be provided that the functions of the two combination devices are combined in a third combination device, and then the third combination device has just the detection device 24 and the odorant emission device and the sound emission device. In this third combination device, the detection device can control the two emission devices independently of each other and use the two emission devices in a specific situation, especially specifically control the two emission devices according to the detection results, so as to convey the corresponding auditory or olfactory purchase incentive to be triggered, such as first politely introducing the purchase incentive and then completing the purchase incentive in a dominant manner.

[0149] The measures provided or performed by the system according to the invention can also be used in so-called video shelf rails. Due to their comparatively wide video screen, such video shelf rails cover a significantly larger area of ​​the shelf rail 1 than in the case of ESL 2-11. These video shelf rails usually even cover the entire shelf rail 1 and are designed to play videos, i.e. to display dynamic content. Such videos are, for example, advertising videos for advertising goods or videos intended to create a desired impression in the viewing customer or to arouse a desired feeling in the viewing customer. Similar to the basic structure, the video shelf rails have been used with the aid of Figure 3 ESL 2-11 discussed, these video shelf rails can be supplied with video data and other data by radio, such as data that represent the mentioned purchase incentive, for example, as a QR code. However, these video shelf rails are sometimes supplied in a wired manner, because energy supply can also be achieved as easily as possible hereby. In the case of video shelf rails, a combination with a (possibly also separate) detection device 24 or a complete integration of the detection device in one device can be used to specifically reward interested viewers of the video. That is, with the help of the detection device 24, it can be detected whether the customer has watched the advertising video in its entirety or has diverted his attention from the advertising video before the end of the advertising video. In both cases, the detection device 24 allows a situation-specific response.

[0150] If the customer watches the video substantially completely, the mentioned QR code can be faded in as a reward, for example as a static element at the end of the video. Once the customer then turns his attention away from the video shelf rail, the QR code is hidden.

[0151] If it is found that the customer begins to leave the video shelf rail before the video ends, a highly visible or politely unobtrusive request to continue watching can be played. This can be accompanied by the release of a QR code that can be used for a discount, however, the QR code is only available on the screen at the end of the video if the customer actually watches the entire video.

[0152] Of course, the three combinations mentioned can also be provided in an ESL 1-11 or video rack rail in order to provide a purchase incentive there in addition to a purely visual purchase incentive. In this case, the individual ESLs 2-11 or individual video rack rails can all have the same design, i.e. be equipped in the same way with the corresponding combinations, in order to, for example, provide individual location-specific purchase incentives, or can all have the same equipment with respect to the combinations mentioned, in order to then be able to selectively use these combinations at will, for example as required.

[0153] Finally, it is pointed out once again that the drawings described in detail above are only embodiments, which can be modified in various ways by those skilled in the art without departing from the scope of protection of the present invention. For the sake of completeness, it is also pointed out that the use of the indefinite article "a" or "an" does not exclude that the relevant feature can also be present multiple times.

Claims

1. A system for providing purchase incentives, the system comprising: - a detection device (24) for detecting the behavior of a person around the detection device (24), wherein: The system is designed to automatically trigger a signaling action related to providing the purchase incentive based on the detected behavior of the person.

2. The system according to claim 1, wherein: The automatic triggering of the signaling action associated with providing the purchase incentive comprises: transmitting at least one of the following signals, namely: +Auditory perceptible signals; +Visually perceptible signals; +Smell can detect signals.

3. The system according to claim 2, wherein: The system has an electronic product and / or price display (2-11), wherein the visually perceptible signal is emitted by the electronic product and / or price display (2-11).

4. The system according to claim 3, wherein: The visually perceptible signal is emitted by a video display.

5. The system according to claim 3, wherein: The visually perceptible signal is emitted by a video shelf rail display.

6. The system according to claim 3, wherein: The visually perceptible signal has a machine-readable code (39).

7. The system according to claim 6, wherein: The machine-readable code (39) is a two-dimensional code, a barcode or a dynamic code.

8. The system according to claim 7, wherein: The two-dimensional code is a QR code.

9. The system according to claim 6, wherein: The machine-readable code (39) indicates discount information.

10. The system according to claim 9, wherein: The machine-readable code (39) indicates discount information for a specific product.

11. The system according to claim 6, wherein: The machine readable code (39) represents loyalty program information.

12. The system according to claim 11, wherein: The loyalty program information is loyalty points.

13. The system of claim 2, wherein: The system has an audio signal generator configured with directional audio signal emission characteristics for generating and directionally emitting the auditory perceptible signal.

14. The system of claim 2, wherein: The system has an odor emitting device for emitting the olfactory perceptible signal.

15. The system according to any one of claims 1 to 14, wherein: The automatic triggering of the signaling action associated with providing the purchase incentive comprises: transmitting at least one radio signal.

16. The system according to any one of claims 1 to 14, wherein: The signaling action causes an adjustment in the provision of the purchase incentive based on the detected behavior of the person.

17. A system according to any one of claims 1 to 14, wherein: The detection by the detection device (24) occurs within a detection range defined by the detection device (24).

18. The system of claim 17, wherein: The detection of the detection device (24) occurs within a detection range limited around the detection device (24).

19. The system of claim 17, wherein: Detection by the detection device (24) occurs within a detection sector extending from one side of the detection device (24).

20. The system of claim 17, wherein: Starting from a position close to the product, the detection device (24) performs detection.

21. The system of claim 20, wherein: Starting from the shelf, the detection device (24) is used for detection.

22. The system of claim 20, wherein: Starting from the shelf rail, the detection device (24) performs detection.

23. The system of claim 17, wherein: The detection device (24) is integrated into an electronic product and / or a price display (2-11) having a screen (34), and the detection of the detection device (24) is limited to a detection range in front of the screen (34).

24. The system of claim 23, wherein: The detection of the detection device (24) is limited to a defined detection sector in front of the screen (34).

25. The system of claim 23, wherein: The detection of the detection device (24) is limited to a detection sector emanating from the screen (34).

26. The system of claim 17, wherein: The detection of the detection device (24) is carried out by means of at least one of the following sensors, namely: - Radio or optical signal sensors; - Motion sensor; - Line of sight sensor; -Gaze ​​direction-based attention sensor.

27. The system of claim 26, wherein: The gaze direction sensor is camera based.

28. The system of claim 26, wherein: The gaze direction sensor has integrated artificial intelligence.

29. The system of claim 26, wherein: The attention sensor is camera based.

30. The system of claim 26, wherein: The attention sensor has integrated artificial intelligence.

31. The system of claim 26, wherein: The detection of the person's behavior has the step of determining a level of attention of the person, and wherein the triggered signaling action communicates the detected level of attention.

32. A system according to any one of claims 1 to 14, wherein: The detected behavior is digitally stored and used to provide the purchase incentive.

33. The system of claim 32, wherein: The detected behavior is used to provide such purchase incentives in the future.

34. The system of claim 32, wherein: The detected behavior is used to automatically adjust the purchase incentive.

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