Electronic commerce goods showing stand
By using an electric motor-driven gear meshing system and hydraulic rod transmission, the problem of the inflexible adjustment of lighting components in traditional display racks has been solved, enabling multi-angle dynamic display and storage drawer design, thus improving the display effect and practicality.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-06-03
- Publication Date
- 2026-03-31
AI Technical Summary
Traditional display racks cannot flexibly adjust the lighting angle and position according to the size and placement of goods, resulting in insufficient light coverage or overexposure in some areas. This is especially true for goods that are displayed at different heights or in multiple layers, making it difficult to achieve uniform lighting and affecting the presentation of product details.
The system employs an electric motor-driven gear meshing system, combined with hydraulic rods and roller transmission, to achieve multi-angle adjustment of the lighting and circular movement and rotation of goods. Combined with the storage drawer design, it can adapt to the display needs of goods of different sizes.
It enables flexible adjustment of lighting to meet the needs of displaying goods from different angles, enhances the flexibility and visual appeal of the display, saves space and improves practicality.
Smart Images

Figure CN224055690U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of goods display rack technology, and in particular to an e-commerce goods display rack. Background Technology
[0002] In the current era of booming e-commerce, product display is an important link connecting merchants and consumers, and its effectiveness directly affects users' purchasing decisions and online sales conversion rates. This utility model is an e-commerce goods display rack.
[0003] Traditional display racks typically have fixed lighting components, which cannot flexibly adjust the lighting angle and position according to the size and placement of the goods. This results in insufficient light coverage or overexposure in some areas, making it difficult to achieve uniform lighting, especially for goods that are displayed at different heights or in multiple layers, thus affecting the presentation of product details. Utility Model Content
[0004] This disclosure relates to an e-commerce goods display rack to address the technical problems mentioned in the background section.
[0005] In a first aspect, this disclosure provides an e-commerce goods display rack, specifically comprising: a base box; a storage drawer installed on the base box; a fixed frame fixed to the upper end of the base box; two sliding plates sliding on the fixed frame; a horizontal plate installed between the two sliding plates; a first toothed plate fixed on the fixed frame; a first motor installed on the sliding plate near the left side of the fixed frame; a gear installed on the output shaft of the first motor; the gear on the output shaft of the first motor meshing with the first toothed plate; a second toothed plate fixed on the horizontal plate; a sliding seat sliding on the horizontal plate; a second motor installed on the sliding seat; a gear installed on the output shaft of the second motor; the gear on the output shaft of the second motor meshing with the second toothed plate; a movable seat installed on the sliding seat; and a lighting lamp fixed to the lower end of the movable seat.
[0006] In at least some embodiments, a rail frame is mounted on the base box, an annular toothed plate is mounted on the rail frame, and two movable seats are movably mounted on the rail frame. A rotatable mounting plate is mounted on the movable seat, and a mounting base is mounted on the mounting plate. A roller is mounted on the mounting base, and the roller rolls on the rail frame.
[0007] In at least some embodiments, a third motor is mounted on the rail frame, a gear is mounted on the output shaft of the third motor, and the gear on the output shaft of the third motor meshes with a ring gear plate.
[0008] In at least some embodiments, a mounting frame is fixed on the movable seat, a ring frame is movable on the mounting frame, and a hydraulic rod is installed between the mounting frame and the ring frame.
[0009] In at least some embodiments, the annular frame is equipped with side wheels and supports, with rollers mounted on the supports. A rotatable rotating platform is mounted on the upper end of the annular frame, and the side wheels and rollers contact the side and bottom surfaces of the rotating platform, respectively.
[0010] In at least some embodiments, a hinge seat is hinged to the annular frame, a rubber wheel is mounted on the hinge seat, and a second hydraulic rod is installed between the annular frame and the hinge seat, with the rubber wheel contacting the inner side of the lower end of the rotating platform.
[0011] In at least some embodiments, a gearbox is mounted on the ring frame, a No. 4 motor is mounted on the gearbox, and a universal joint shaft connects the output shaft of the gearbox and the rotating shaft of the rubber wheel.
[0012] This utility model provides an e-commerce goods display rack, which has the following beneficial effects:
[0013] In this invention, a first motor is mounted on a sliding plate near the left side of the fixed frame, and its output shaft gear meshes with the first toothed plate on the fixed frame, driving the sliding plate to move laterally to adjust the position of the horizontal plate. A second motor is mounted on the sliding seat of the horizontal plate, and its output shaft gear meshes with the second toothed plate of the horizontal plate, driving the sliding seat to move longitudinally to adjust the position of the movable seat and the lighting lamp, so as to meet the needs of cargo lighting and display at different angles and improve the flexibility of display.
[0014] Furthermore, in this invention, the rail frame on the base box is driven by a No. 3 motor to mesh with a ring toothed plate, which can drive the movable seat to move in a ring along the rail frame; the rotating platform on the movable seat is supported by side wheels and support wheels, and achieves self-rotation through friction transmission of rubber wheels. Combined with the ring frame, the height can be adjusted by a hydraulic rod, so that the goods on the rotating platform can move in a ring and rotate at the same time, forming a multi-angle dynamic display effect and enhancing visual appeal.
[0015] In addition, in this utility model, the base box has a built-in storage drawer, which can be used to store display props or spare goods, saving space and improving practicality. The No. 1 hydraulic rod between the ring frame and the mounting frame can adjust the height of the rotating platform to meet the display needs of goods of different sizes. Attached Figure Description
[0016] To more clearly illustrate the technical solutions of the embodiments of this utility model, the accompanying drawings of the embodiments will be briefly described below.
[0017] The accompanying drawings described below are only related to some embodiments of the present invention and are not intended to limit the scope of the present invention.
[0018] In the attached diagram:
[0019] Figure 1 A schematic diagram of the overall structure of this application is shown.
[0020] Figure 2 This application shows Figure 1 A magnified structural diagram of part A in the middle.
[0021] Figure 3 This application shows Figure 1 A magnified structural diagram of part B.
[0022] Figure 4 A structural schematic diagram of the movable seat portion of this application is shown.
[0023] Figure 5 This application shows Figure 4 A magnified structural diagram of section C.
[0024] Figure 6 A schematic diagram of the ring frame of this application is shown.
[0025] Figure 7 This application shows Figure 6 A magnified structural diagram of part D in the middle.
[0026] Figure 8 A schematic diagram of the structure at the lower end of the rotating platform of this application is shown.
[0027] List of reference numerals
[0028] 1. Base box; 11. Storage drawer; 12. Rail frame; 121. Ring toothed plate; 13. Movable seat; 131. Mounting plate; 132. Mounting seat; 1321. Roller; 133. No. 3 motor; 14. Mounting frame; 141. Ring frame; 1411. Side wheel; 1412. Support; 1413. Support roller; 142. Hinge seat; 1421. Rubber wheel; 143. No. 2 hydraulic rod; 144. Gearbox; 145. No. 4 motor; 146. No. 1 hydraulic rod; 15. Rotating table; 2. Fixed frame; 21. First toothed plate; 211. Sliding plate; 212. No. 1 motor; 22. Horizontal plate; 221. Second toothed plate; 23. Sliding seat; 232. No. 2 motor; 24. Movable seat; 241. Lighting lamp. Detailed Implementation
[0029] To make the objectives, technical solutions, and advantages of the embodiments of this utility model clearer, the technical solutions of the embodiments of this utility model will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some, not all, of the embodiments of this utility model. Based on the described embodiments of this utility model, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this utility model.
[0030] Please refer to Figures 1 to 8 Example 1:
[0031] This utility model proposes an e-commerce goods display rack, comprising: a base box 1; a storage drawer 11 installed on the base box 1; a fixed frame 2 fixed to the upper end of the base box 1; two sliding plates 211 sliding on the fixed frame 2; a horizontal plate 22 installed between the two sliding plates 211; a first toothed plate 21 fixed on the fixed frame 2; a first motor 212 installed on the sliding plate 211 near the left side of the fixed frame 2; a gear installed on the output shaft of the first motor 212; the gear on the output shaft of the first motor 212 meshes with the first toothed plate 21; a second toothed plate 221 fixed on the horizontal plate 22; a sliding seat 23 sliding on the horizontal plate 22; a second motor 232 installed on the sliding seat 23; a gear installed on the output shaft of the second motor 232; the gear on the output shaft of the second motor 232 meshes with the second toothed plate 221; a movable seat 24 installed on the sliding seat 23; and a lighting lamp 241 fixed to the lower end of the movable seat 24.
[0032] In this embodiment, a rail frame 12 is mounted on the base box 1, and an annular toothed plate 121 is mounted on the rail frame 12. Two movable seats 13 are movably mounted on the rail frame 12, and a rotatable mounting plate 131 is mounted on the movable seat 13. A mounting base 132 is mounted on the mounting plate 131, and a roller 1321 is mounted on the mounting base 132. The roller 1321 rolls on the rail frame 12. A third motor 133 is mounted on the rail frame 12, and a gear is mounted on the output shaft of the third motor 133. The gear on the output shaft 33 meshes with the ring gear plate 121. Its function is: the No. 3 motor 133 drives the gear to rotate, and through the meshing transmission with the ring gear plate 121, it drives the movable seat 13 to move along the ring track of the rail frame 12. The movable seat 13 maintains the stability of movement through the rotatable mounting plate 131, the mounting seat 132 and the rolling roller 1321, so that the mounting frame 14, the ring frame 141 and the rotating table 15 on the movable seat 13 can perform ring trajectory movement to realize the dynamic display of goods.
[0033] In Example 2, based on Example 1, a mounting frame 14 is fixed on the movable seat 13, and a ring frame 141 is movable on the mounting frame 14. A hydraulic rod 146 is installed between the mounting frame 14 and the ring frame 141. Its function is: the extension and retraction of the hydraulic rod 146 drives the ring frame 141 to move up and down along the mounting frame 14, thereby adjusting the height of the rotating platform 15 at the upper end of the ring frame 141, so that the rotating platform 15 can adapt to the display needs of goods of different sizes.
[0034] In Example 3, based on Examples 1 and 2, a side wheel 1411 is installed on the annular frame 141, and a support 1412 is installed on the annular frame 141. A support roller 1413 is installed on the support 1412. A rotatable rotating platform 15 is installed at the upper end of the annular frame 141. The side wheel 1411 and the support roller 1413 contact the side and bottom surfaces of the rotating platform 15, respectively. A hinge seat 142 is hinged to the annular frame 141, and a rubber wheel 1421 is installed on the hinge seat 142. A second hydraulic rod 143 is installed between the annular frame 141 and the hinge seat 142. The rubber wheel 1421 contacts the inner surface of the lower end of the rotating platform 15. A gearbox 144 is mounted on the ring frame 141, and a fourth motor 145 is mounted on the gearbox 144. A universal joint shaft is connected between the output shaft of the gearbox 144 and the rotating shaft of the rubber wheel 1421. Its function is as follows: the second hydraulic rod 143 drives the hinge seat 142 to adjust the angle, so that the rubber wheel 1421 elastically abuts against the inner side of the lower end of the rotating platform 15. The fourth motor 145 drives the rubber wheel 1421 to rotate through the gearbox 144 and the universal joint shaft. The friction force drives the rotating platform 15 to rotate. The side wheel 1411 restricts the radial sway of the rotating platform 15, and the support roller 1413 bears the vertical load. The three work together to achieve the stable rotation of the rotating platform 15.
[0035] The working principle of this embodiment is as follows: Motor 212 drives a gear that meshes with the first toothed plate 21 on the fixed frame 2, causing the sliding plate 211 to slide laterally along the fixed frame 2, thus achieving left-right translation of the horizontal plate 22; Motor 232 drives a gear that meshes with the second toothed plate 221 on the horizontal plate 22, causing the sliding seat 23 to slide longitudinally along the horizontal plate 22, thereby allowing the movable seat 24 and the lighting lamp 241 to be flexibly adjusted in the plane, accurately illuminating the display area; Motor 133 drives a gear that meshes with the annular toothed plate 121 on the rail frame 12, causing the movable seat 13 to move in a ring on the rail frame 12 via the roller 1321. The rotating design of the mounting plate 131 ensures balanced force during movement, enabling the rotating platform 15 to move in a circular trajectory and expand the display area. The first hydraulic rod 146 drives the ring frame 141 to rise and fall along the mounting frame 14, adjusting the height of the rotating platform 15 to accommodate goods of different sizes. The fourth motor 145 drives the rubber wheel 1421 to rotate through the gearbox 144 and the universal joint shaft, and the friction causes the rotating platform 15 to rotate. The side wheel 1411 restricts the radial sway of the rotating platform 15, and the support roller 1413 bears the vertical load. The three work together to achieve the stable rotation of the rotating platform 15, forming a multi-angle dynamic display effect.
[0036] The following points should be noted in this article:
[0037] 1. The accompanying drawings of the embodiments disclosed herein only relate to the structures involved in the embodiments disclosed herein; other structures can be referred to in general design.
[0038] 2. Where there is no conflict, the embodiments of this disclosure and the features in the embodiments can be combined with each other to obtain new embodiments.
[0039] The above are merely specific embodiments of this disclosure, but the scope of protection of this disclosure is not limited thereto. Any changes or substitutions that can be easily conceived by those skilled in the art within the scope of the technology disclosed in this disclosure should be included within the scope of protection of this disclosure.
Claims
1. An electronic commerce goods display stand comprising: The utility model provides a kind of bottom box (1), it is characterized by, the storage drawer (11) is installed on the bottom box (1), the upper end of bottom box (1) is fixed with fixed frame (2), two sliding plates (211) are slid on fixed frame (2), horizontal plate (22) is installed between two sliding plates (211), first gear plate (21) is fixed on fixed frame (2), one motor (212) is installed on the sliding plate (211) close to the left side of fixed frame (2), gear is installed on the output shaft of one motor (212), the gear on the output shaft of one motor (212) is engaged with first gear plate (21), second gear plate (221) is fixed on horizontal plate (22), and sliding seat (23) is slid on horizontal plate (22), two motor (232) is installed on sliding seat (23), gear is installed on the output shaft of two motor (232), the gear on the output shaft of two motor (232) is engaged with second gear plate (221), movable seat (24) is installed on sliding seat (23), and lighting lamp (241) is fixed on the lower end of movable seat (24).
2. The electronic commerce merchandise display stand of claim 1 wherein, The rail frame (12) is installed on the bottom box (1), the annular gear plate (121) is installed on the rail frame (12), and two movable seats (13) are movably arranged on the rail frame (12), the rotatable mounting plate (131) is installed on the movable seat (13), the mounting seat (132) is installed on the mounting plate (131), the roller (1321) is installed on the mounting seat (132), and the roller (1321) rolls on the rail frame (12).
3. The electronic commerce merchandise display stand of claim 2, wherein, The third motor (133) is installed on the rail frame (12), the gear is installed on the output shaft of the third motor (133), and the gear on the output shaft of the third motor (133) is engaged with the annular gear plate (121).
4. The electronic commerce merchandise display stand of claim 3, wherein, The mounting frame (14) is fixed on the movable seat (13), the annular frame (141) is movably arranged on the mounting frame (14), and the first hydraulic rod (146) is installed between the mounting frame (14) and the annular frame (141).
5. An electronic commerce goods display stand according to claim 4, wherein, The side wheel (1411) is installed on the annular frame (141), the support (1412) is installed on the annular frame (141), the supporting wheel (1413) is installed on the support (1412), the rotatable rotating table (15) is installed on the upper end of the annular frame (141), and the side wheel (1411) and the supporting wheel (1413) are in contact with the side surface and the bottom surface of the rotating table (15), respectively.
6. An electronic commerce goods display stand according to claim 5, wherein, The hinge seat (142) is hingedly connected to the annular frame (141), the rubber wheel (1421) is installed on the hinge seat (142), and the second hydraulic rod (143) is installed between the annular frame (141) and the hinge seat (142), and the rubber wheel (1421) is in contact with the inner side surface of the lower end of the rotating table (15).
7. An electronic commerce goods display stand according to claim 6, wherein, The gear box (144) is installed on the annular frame (141), the fourth motor (145) is installed on the gear box (144), and the universal connecting shaft is connected between the output shaft of the gear box (144) and the rotating shaft of the rubber wheel (1421).