The present invention relates to a device for recommending a location for establishing a new
franchise based on a regional evaluation of franchises. An electronic device according to one embodiment of the present invention includes a memory and a processor connected to the memory, and when the processor receives a request for a recommendation for a new establishment area from an administrator terminal, it derives a new establishment
score based on the number of third
franchise stores installed in each area and a second
franchise evaluation
score for each area divided into preset sections, and generates recommendation information recommending the area with the highest new establishment
score as the new establishment area and transmits it to the administrator terminal.