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Data management method and device

A data management and data receiving technology, applied in the field of data management, can solve the problem of high cost and customer life cycle

Inactive Publication Date: 2016-11-16
AGRICULTURAL BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the cost of attracting a new customer is much higher than retaining an old customer and prolonging the customer's life cycle

Method used

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  • Data management method and device
  • Data management method and device

Examples

Experimental program
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Embodiment

[0060] figure 1 It is a flow chart of a data management method provided by the embodiment of this application.

[0061] Such as figure 1 As shown, the method includes:

[0062] S101. Receive a data management request, where a user set to be predicted is carried in the data management request;

[0063] In this embodiment of the present application, preferably, the set of users to be predicted includes at least one user to be predicted.

[0064] S102. Using the pre-set customer churn prediction model, perform customer churn prediction for each user to be predicted in the user set to be predicted respectively, to obtain a target user set;

[0065] In the embodiment of the present application, preferably, the set of target users includes all target users in the set of users to be predicted. Wherein, the result of the target user's customer churn prediction indicates that the target user is a pre-churn customer.

[0066] In the embodiment of the present application, preferably...

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Abstract

The invention provides a data management method and device. A data management request which carries a user set to be predicted is received, a preset customer churn prediction model is used for independently carrying out customer churn prediction on each user to be predicted in the user set to be predicted to obtain a target user set, all target users in the target user set are grouped to obtain at least one user group, and a target user in the target user group is retained to realize the prediction, the grouping and the retaining of the customer churn so as to reduce a customer churn phenomenon.

Description

technical field [0001] The present application relates to the technical field of data management, and more specifically, to a data management method and device. Background technique [0002] Customer churn refers to the termination of cooperation between customers and enterprises due to various reasons. As far as the banking industry is concerned, customers who no longer have active transactions within a certain period of time, or even cancel services, can be regarded as customer churn. [0003] Losing customers can be costly for a business. Taking credit card as an example, it is one of the fastest-growing financial services today. As an electronic currency that can replace traditional cash circulation within a certain range, it has broad development prospects and is a marketing hotspot of various financial institutions. However, while credit card users are increasing, old credit card users are also losing. Some of these customers have not had any active transactions for...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/00G06Q40/02
CPCG06Q40/00G06Q40/03
Inventor 赵维平李岩李亚琴胡增海樊盛博
Owner AGRICULTURAL BANK OF CHINA
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