Method and device for calculating television station influence index based on new media

A technology of influence and TV station, applied in the direction of electrical components, image communication, selective content distribution, etc., can solve the problem that TV ratings cannot effectively evaluate the influence of TV stations

Inactive Publication Date: 2017-05-10
NEUSOFT CORP
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the present invention proposes a new media-based calculation method and device for TV station influence index, the main purpose of which is to solve the problem that traditional TV ratings cannot effectively evaluate the influence of TV stations under diversified new media channels

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  • Method and device for calculating television station influence index based on new media
  • Method and device for calculating television station influence index based on new media
  • Method and device for calculating television station influence index based on new media

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Embodiment Construction

[0053] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0054] At present, the traditional ratings of TV are more used to evaluate the influence of TV stations in traditional TV media channels, but with the development of new media, traditional ratings are not suitable for evaluating the influence of TV stations in new media channels. Moreover, the new media influence of some existing TV stations is evaluated based on a certain program of the TV station, a certain Weibo or WeChat account...

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Abstract

The invention discloses a method and a device for calculating a television station influence index based on mew media, relates to the technical field of new media and mainly aims to solve a problem that traditional television rating cannot effectively evaluate the influence of a television station in diversified new media channels. The method comprises the steps of determining evaluation indexes of programs, channels and hosts of the television station on the new media; performing standardization processing on evaluation elements contained in the evaluation indexes, and calculating a program influence comprehensive index of each program, a channel influence comprehensive index of each channel and a figure influence comprehensive index of each host on the new media; calculating a program influence average index, a channel influence average index and a figure influence average index of the television station according to the program influence comprehensive indexes, the channel influence comprehensive indexes and the figure influence comprehensive indexes; and summing the program influence average index, the channel influence average index and the figure influence average index of the television station to acquire a television station influence index of the television station on the new media. The method and the device are mainly used for performing evaluation on the new media influence of the television station.

Description

technical field [0001] The invention relates to the technical field of new media, in particular to a method and device for calculating a TV station influence index based on new media. Background technique [0002] Television media is a kind of news media that penetrates into people's daily life extensively. It can not only reflect the voice of the people, but also guide the people to supervise by public opinion, so it has a distinct function of information and cultural communication. However, with the progress of the times, in addition to TV media, more and more new media have been established. For example, radio and television organizations in various places have accelerated the pace of construction of new media communication platforms, and have launched media communication platforms such as Internet TV stations and mobile clients. , Speeding up the dissemination and promotion of Weibo and WeChat. [0003] TV viewing rate refers to the percentage of the number of people (o...

Claims

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Application Information

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IPC IPC(8): H04N21/258H04N21/24H04N21/45H04N21/442H04N21/466
CPCH04N21/25891H04N21/2407H04N21/44204H04N21/44222H04N21/4532H04N21/4667
Inventor 孔畅张旭王磊
Owner NEUSOFT CORP
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