The utility model provides an ink screen display module, an
electronic equipment shell and an electronic price tag, the ink screen display module comprises a display substrate, the display substrate is provided with a display area and a
peripheral area surrounding the display area, the display substrate comprises a base and an electronic ink display layer arranged on the base, and the electronic ink display layer is arranged in the
peripheral area; the electronic ink display layer is at least partially located in the display area; the circuit substrate is adjacent to the display substrate and at least comprises a communication circuit of a
near field communication module; an antenna circuit of the
near field communication module is further integrated on the substrate, the antenna circuit is connected with the communication circuit, and the antenna circuit comprises a first antenna circuit located in the
peripheral area and / or a second antenna circuit located in the display area. According to the ink screen display module, the
electronic equipment shell and the electronic price tag, the thickness of the whole module can be reduced, and the ink screen display module is suitable for more application scenes.