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Information pushing method, device and server and storage medium

An information push and server technology, applied in the field of Internet applications, can solve problems such as the inability to maximize the push effect

Active Publication Date: 2019-02-22
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above-mentioned technical solution is to push according to the order of demand, which makes it impossible to maximize the push effect

Method used

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  • Information pushing method, device and server and storage medium
  • Information pushing method, device and server and storage medium
  • Information pushing method, device and server and storage medium

Examples

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Embodiment Construction

[0084] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0085] figure 1 is a flowchart of an information push method shown according to an exemplary embodiment, such as figure 1 As shown, the information push method includes the following steps:

[0086] In step S11, a score matrix and a push amount vector are established according to the information to be pushed, and the score matrix is ​​a matrix constructed of scores obtained by quantify...

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Abstract

The invention relates to an information pushing method, device and server and a storage medium. The information pushing method comprises the steps: a score matrix and a pushing amount vector are builtaccording to to-be-pushed information, wherein the score matrix is a matrix constructed by scores obtained by quantizing an information pushing effect; a pushing calculation model is built accordingto the score matrix and the pushing amount vector, wherein the pushing calculation model is a calculation model for a probability value that pushed information is pushed on the condition that constraint conditions of the score matrix and the pushing amount vector are met; the pushing probability of the to-be-pushed information is calculated by means of the pushing calculation model; and the to-be-pushed information is pushed according to the pushing probability. According to the information pushing method, device and server and the storage medium, by building the pushing calculation model, thepushing probability corresponding to the to-be-pushed information is obtained, and pushing of the to-be-pushed information is achieved according to the pushing probability; and on the condition thatit is guaranteed that the pushing demand is met, an optimized pushing effect can be obtained.

Description

technical field [0001] The present application relates to the field of Internet applications, and in particular to an information push method, device, server and storage medium. Background technique [0002] In Internet applications, information has a need for promotion, and it is often necessary to push information to designated targets such as customers. Make the information or the owner of the information get a certain amount of exposure and attention. [0003] In related technologies, the main goal is to achieve smooth push. Taking push video as an example, push video is usually a certain amount of video, and calculate the current push probability and push position according to the needs of the push amount. On the premise of ensuring the push volume, realize the smooth push of the video and complete the video push volume index. [0004] However, the above-mentioned technical solution is used to push according to the order of demand, so that the push effect cannot be ma...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04L12/26
CPCH04L43/16H04L67/55
Inventor 程波波严强
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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