Resource delivery method, system and equipment based on user information and storage medium

Abstract

The invention provides a resource delivery method, system and device based on user information and a storage medium. The method comprises the steps of obtaining user information of different channels; performing data processing on the user information to obtain target user information; establishing a user information database to store target user information and target follow-up role information; distributing the target user information to follow-up equipment of the target follow-up role, so that the follow-up equipment obtains a user demand according to the target user information, and obtains follow-up result information according to the user demand; generating an information report according to the target user information and the follow-up result information, and obtaining first user conversion rates of different channels according to the information report; and optimizing resource delivery of different channels according to the first user conversion rate. By effectively managing the user information, resource allocation can be optimized, invalid resource release is avoided, and the resource utilization rate is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of information management, and in particular to a resource delivery method, system, device and storage medium based on user information. Background Art

[0002] With the advent of the digital age, it has become a vital task for companies to obtain user information. This information not only helps companies better understand market demand and consumer behavior, but also provides strong support for corporate decision-making. Companies can obtain user information through online channels such as websites and apps, social media and email marketing, and can also obtain user information through offline channels such as user surveys, offline stores, user centers and event participation. These various user information collected from online and offline channels are usually scattered and stored in a decentralized manner. If this state is not effectively integrated and managed, it may lead to inaccurate data, which in turn leads to a waste of advertising resources. Summary of the invention

[0003] In view of the above-mentioned deficiencies in the prior art, the present invention provides a resource delivery method, system, device and storage medium based on user information, which effectively solves the problem of resource delivery waste caused by inaccurate user information.

[0004] In a first aspect of the present invention, the present invention provides a resource delivery method based on user information, the method comprising:

[0005] Obtain user information from different channels;

[0006] Processing the user information to obtain target user information;

[0007] Establishing a user information database to store the target user information and target follow-up role information;

[0008] Distribute the target user information to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand according to the target user information, and obtains the follow-up result information according to the user demand;

[0009] Generate an information report based on the target user information and the follow-up result information, and obtain the first user conversion rate of different channels based on the information report;

[0010] Optimize resource allocation in different channels according to the first user conversion rate.

[0011] Furthermore, the user information includes at least channel source, user name, contact information and regional information.

[0012] Furthermore, the processing of the user information to obtain target user information includes:

[0013] Clean the user information to eliminate duplicate, erroneous and invalid data;

[0014] The user information after data cleaning is subjected to data standardization processing to obtain target user information.

[0015] Furthermore, the step of distributing the target user information to a follow-up device of a target follow-up role so that the follow-up device obtains user requirements according to the target user information and obtains follow-up result information according to the user requirements includes:

[0016] Divide the users into corresponding regions according to the regional information, and determine the target follow-up role for each region;

[0017] Distribute the target user information corresponding to the region to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand result according to the target user information;

[0018] The follow-up result information is obtained according to the follow-up progress fed back by the follow-up device and the user demand result.

[0019] Furthermore, generating an information report according to the target user information and the follow-up result information, and obtaining the first user conversion rate of different channels according to the information report includes:

[0020] Using a report generation tool to generate an information report based on the target user information and the follow-up result information;

[0021] The user transaction status of different channels is analyzed through the information report to obtain the first user conversion rate.

[0022] Furthermore, optimizing the resource delivery of different channels according to the user conversion rate includes:

[0023] Set user conversion thresholds;

[0024] If there is a first channel whose first user conversion rate is greater than or equal to the user conversion threshold, increasing the resource allocation of the first channel;

[0025] If there is a second channel whose first user conversion rate is lower than the user conversion threshold, the resource allocation of the second channel is reduced.

[0026] Furthermore, the method further comprises:

[0027] The second user conversion rates of different regions are obtained according to the information report, and the resource allocation in different regions is optimized according to the second user conversion rates.

[0028] In a second aspect of the present invention, the present invention provides a resource delivery system based on user information, the system comprising:

[0029] Information acquisition module, used to obtain user information from different channels;

[0030] An information processing module, used to process the user information to obtain target user information;

[0031] An information storage module is used to establish a user information database to store the target user information and target follow-up role information;

[0032] An information distribution module, used for distributing the target user information to a follow-up device of a target follow-up role, so that the follow-up device obtains user needs according to the target user information and obtains follow-up result information according to the user needs;

[0033] An information analysis module, used to generate an information report according to the target user information and the follow-up result information, and obtain the first user conversion rate of different channels according to the information report;

[0034] A resource optimization module is used to optimize the resource allocation of different channels according to the first user conversion rate.

[0035] In the third aspect of the present invention, the present invention provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the resource delivery method based on user information as described in the first aspect of the present invention.

[0036] In a fourth aspect of the present invention, the present invention provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed by a processor, the resource delivery method based on user information as described in the first aspect of the present invention is implemented.

[0037] The resource delivery method, system, device and storage medium based on user information provided by the present invention can automatically collect and distribute information of potential users, automate user status updates and follow-up records, and quickly match users with target follow-up roles in corresponding regions, thereby improving user acquisition efficiency and improving the efficiency and timeliness of following up users. According to the analysis of regularly generated reports, the effectiveness of user information and the quality of retention of users from different channels can be clearly obtained, thereby optimizing resource allocation, avoiding ineffective resource delivery, and improving resource utilization. At the same time, optimization plans for different channels can be proposed, and user information acquisition and retention strategies can be continuously improved and optimized to adapt to market demands and changes. In addition, user information can be effectively managed, user satisfaction and loyalty can be improved, and corporate competitiveness can be enhanced. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for use in the embodiments are briefly introduced below. It should be understood that the following drawings only show certain embodiments of the present invention and therefore should not be regarded as limiting the scope. For ordinary technicians in this field, other related drawings can be obtained based on these drawings without creative work.

[0039] Figure 1 This is a first schematic diagram of the process of the resource delivery method based on user information provided by an embodiment of the present invention;

[0040] Figure 2 This is a second schematic diagram of the process of the resource delivery method based on user information provided by an embodiment of the present invention;

[0041] Figure 3 This is a third schematic diagram of the process of the resource delivery method based on user information provided by an embodiment of the present invention;

[0042] Figure 4 This is a fourth schematic diagram of the process of the resource delivery method based on user information provided by an embodiment of the present invention;

[0043] Figure 5 This is a fifth schematic diagram of a method for delivering resources based on user information provided by an embodiment of the present invention;

[0044] Figure 6 It is a schematic diagram of the structure of a resource delivery system based on user information provided by an embodiment of the present invention;

[0045] Figure 7 It is a structural schematic diagram of an electronic device provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0046] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be further clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. It should be noted that the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0047] In addition, the terms "first" and "second" are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of the indicated technical features. Therefore, the features defined as "first" and "second" may explicitly or implicitly include one or more of the features. In the description of the present invention, the meaning of "plurality" is two or more, unless otherwise clearly and specifically defined.

[0048] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art to which this application belongs. The terms used in this specification are only for the purpose of describing specific embodiments and are not intended to limit the present invention. The term "and / or" used herein includes any and all combinations of one or more of the related listed items.

[0049] Companies can obtain user information through online channels such as websites and apps, social media and email marketing, and can also obtain user information through offline channels such as user surveys, offline stores, user centers and event participation. These various user information collected from online and offline channels are usually scattered and stored in a decentralized manner. If this state is not effectively integrated and managed, it may lead to inaccurate data, which in turn leads to a waste of advertising resources.

[0050] Example 1

[0051] In view of the above-mentioned deficiencies in the prior art, an embodiment of the present invention provides a resource delivery method based on user information, which effectively solves the problem of resource delivery waste caused by inaccurate user information. Figure 1 FIG. 1 is a first schematic diagram of a method for delivering resources based on user information provided by an embodiment of the present invention. Figure 1 As shown, the method comprises the following steps:

[0052] S100. Obtain user information from different channels.

[0053] Obtain user information from various online and offline channels, including but not limited to channel source, user name, contact information, geographical information, consultation date and other related information.

[0054] S200: Process the user information to obtain target user information.

[0055] In the embodiment of the present invention, data processing mainly includes data cleaning and standardization processing. By performing data processing on user information, the data quality can be effectively improved to ensure the accuracy and effectiveness of subsequent analysis. Figure 2 is a second schematic diagram of the resource delivery method based on user information provided by an embodiment of the present invention. Figure 2 As shown, data processing specifically includes the following steps:

[0056] S210: Clean the user information to eliminate duplicate, erroneous and invalid data.

[0057] Optionally, you can use database queries or data processing software to identify and delete identical user information data; verify data types and formats to ensure that they meet expected specifications, such as contact phone numbers should be in numeric format and consultation dates should be in valid date formats; for invalid values, you can choose to fill, interpolate, or delete them based on the nature of the data and analysis needs.

[0058] S220: Perform data standardization processing on the user information after data cleaning to obtain target user information.

[0059] In the embodiment of the present invention, data standardization is performed to ensure that all fields use a unified format, such as the date and time field uses the ISO 8601 standard format, the telephone number uses the international format, etc. For text data, text cleaning (such as removing HTML tags, special characters, stop words, etc.) and text standardization (such as conversion to lowercase, stemming or lemmatization) are performed.

[0060] S300: Establish a user information database to store target user information and target follow-up role information.

[0061] Establish a customer information database, which includes but is not limited to MySQL, PostgreSQL, and Oracle databases, and create at least two main tables in the database: one is the target user information table, which creates corresponding fields and adds a unique identifier for the user (such as user ID), and contains relevant information such as channel source, user name, contact information, regional information, and consultation date; the other is the target follow-up role information table, which contains relevant information such as the name, contact information, follow-up device information, and regional information of the target follow-up role. By storing the integrated and summarized user information in the database, unified management and storage of user information is achieved.

[0062] S400: Distribute target user information to a follow-up device of a target follow-up role, so that the follow-up device obtains user requirements according to the target user information and obtains follow-up result information according to the user requirements.

[0063] Figure 3 is a third schematic diagram of the resource delivery method based on user information provided by an embodiment of the present invention. Figure 3 As shown, obtaining the follow-up result information specifically includes the following steps:

[0064] S410: Divide users into corresponding regions according to the region information, and determine the target follow-up role for each region.

[0065] According to the region information in the target user information, the users are divided into corresponding regions, and a target follow-up role is determined for each region. In the embodiment of the present invention, the target follow-up role is a dealer contact person for each region.

[0066] S420: Distribute the target user information corresponding to the region to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand result according to the target user information.

[0067] According to the nature and geographical information of the target user information, use automation tools (such as API integration and workflow software) to push the target user information in real time or periodically to the designated application or interface of the dealer contact's follow-up device, which includes but is not limited to smartphones, tablets, laptops or specific workstations. In order to ensure that the dealer contact can receive notifications in a timely manner, reminders can also be made through email, SMS, in-app push, etc. The dealer contact interacts with the user through telephone or email, social media, chat tools, etc. to understand the user's needs, and records the user's needs in detail in the follow-up device, including specific needs, expected products, priorities, etc., and records key information, agreements reached, unresolved issues, etc. during the follow-up process.

[0068] S430: Obtain follow-up result information according to the follow-up progress and user demand results fed back by the follow-up device.

[0069] By recording the follow-up progress and transaction results of user information, the dealer contact can change the follow-up progress in real time according to the follow-up progress and transaction results. For example, if the dealer contact and the user begin to contact and communicate, the follow-up progress will be modified to "follow up"; if the dealer contact fails to reach a cooperation after communication, the follow-up progress will be modified to "rejected" and the reason for the failure to close the deal will be added; if a cooperation is reached, the follow-up progress will be modified to "closed" and the transaction amount will be added.

[0070] S500, generating an information report according to target user information and follow-up result information, and obtaining first user conversion rates of different channels according to the information report;

[0071] Figure 4 4 is a schematic diagram of a resource delivery method based on user information provided by an embodiment of the present invention. Figure 4 As shown, the first user conversion rate is obtained specifically through the following steps:

[0072] S510: Use a report generation tool to generate an information report based on the target user information and the follow-up result information.

[0073] In the embodiment of the present invention, the content of the information report includes but is not limited to the user channel source, the user's location and the transaction status.

[0074] S520. Analyze the user transaction status of different channels through information reports to obtain the first user conversion rate.

[0075] In the embodiment of the present invention, the first user conversion rate refers to the proportion of new users who register information for the first time through the channel source and finally complete the purchase, that is, the number of new users who purchase for the first time through the channel divided by the total number of new users who register information for the first time through the channel.

[0076] Optionally, a specific time period is set, such as a monthly, quarterly or annual period, and the total number of new users who register information for the first time in a certain channel within the specific time period is counted, and then the number of new users who register information for the first time in the channel and complete the first purchase within the specific time period is counted. The first user conversion rate is obtained by dividing the number of new users who make the first purchase in the channel by the total number of new users who register information for the first time in the channel. The above calculation method is applied to each channel to obtain the first user conversion rate of each channel in the specific time period.

[0077] S600: Optimize resource allocation in different channels according to the first user conversion rate.

[0078] Optionally, by calculating the first user conversion rate within a specific time period, the resource delivery strategy may be adjusted in a timely manner for different specific time periods.

[0079] Figure 5 5 is a fifth schematic diagram of a method for delivering resources based on user information provided by an embodiment of the present invention. Figure 5 As shown in the figure, the optimization of resource delivery specifically includes the following steps:

[0080] S610: Set a user conversion threshold.

[0081] Optionally, the user conversion threshold can be set according to actual conditions such as the business conditions, user groups, and investment resources of the enterprise.

[0082] S620: If there is a first channel whose first user conversion rate is greater than or equal to the user conversion threshold, increase the resource allocation of the first channel.

[0083] For channels whose first user conversion rate is greater than or equal to the user conversion threshold, more resources and budget can be invested in the channel to increase the number of high-quality potential users.

[0084] S630: If there is a second channel whose first user conversion rate is lower than the user conversion threshold, reduce the resource allocation of the second channel.

[0085] For channels whose first user conversion rate is lower than the user conversion threshold, you can consider whether you need to reduce resource investment or adjust the optimization strategy, such as adjusting the target audience, improving the content, or adjusting the delivery period and frequency.

[0086] As a preferred implementation of the embodiment of the present invention, the second user conversion rate of different regions can also be obtained according to the information report. The second user conversion rate refers to the proportion of new users who register information for the first time in a region and finally complete the purchase, that is, the number of new users who purchase for the first time in the region divided by the total number of new users who register information for the first time in the region. At the same time, according to step S600, the resource allocation of different regions can be optimized according to the second user conversion rate.

[0087] The resource delivery method based on user information provided by the embodiment of the present invention can quickly match users with target follow-up roles in corresponding regions by automatically collecting and distributing information of potential users, automating user status updates and follow-up records, thereby improving user acquisition efficiency and improving the efficiency and timeliness of following up users. According to the analysis of regularly generated reports, the validity of user information and the retention quality of users in different channels can be clearly obtained, thereby optimizing resource allocation, avoiding ineffective resource delivery, and improving resource utilization. At the same time, optimization plans for different channels can be proposed to continuously improve and optimize user information acquisition and retention strategies to adapt to market needs and changes.

[0088] Example 2

[0089] Based on the same technical concept as the method embodiment of the above embodiment 1, the embodiment of the present invention provides a resource delivery system based on user information. Figure 6 is a schematic diagram of the structure of a resource delivery system based on user information provided by an embodiment of the present invention. Figure 6 As shown, the resource delivery system 600 based on user information includes:

[0090] Information acquisition module 610, used to acquire user information from different channels;

[0091] The information processing module 620 is used to process the user information to obtain target user information;

[0092] Information storage module 630, used to establish a user information database to store target user information and target follow-up role information;

[0093] The information distribution module 640 is used to distribute the target user information to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand according to the target user information and obtains the follow-up result information according to the user demand;

[0094] An information analysis module 650 is used to generate an information report based on target user information and follow-up result information, and obtain first user conversion rates of different channels based on the information report;

[0095] The resource optimization module 660 is used to optimize the resource delivery of different channels according to the first user conversion rate.

[0096] The resource delivery system based on user information provided by the embodiment of the present invention can effectively manage user information, improve user satisfaction and loyalty, and enhance enterprise competitiveness.

[0097] It can be understood that the implementation method of the resource delivery method based on user information described in the above embodiment 1 is also applicable to this embodiment and can achieve the same technical effect, so it will not be repeated here.

[0098] Example 3

[0099] Based on the same concept, an embodiment of the present invention further provides an electronic device, Figure 7 is a schematic diagram of the structure of an electronic device provided by an embodiment of the present invention, such as Figure 7 As shown, the electronic device 700 may include: a processor 710, a communication interface 720, a memory 730 and a communication bus 740, wherein the processor 710, the communication interface 720, and the memory 730 communicate with each other through the communication bus 740. The processor 710 may call the logic instructions in the memory 730 to execute the steps of the resource delivery method based on user information as described in the above embodiments. For example, it includes:

[0100] S100, obtaining user information from different channels;

[0101] S200, performing data processing on the user information to obtain target user information;

[0102] S300, establishing a user information database to store target user information and target follow-up role information;

[0103] S400, distributing target user information to a follow-up device of a target follow-up role, so that the follow-up device obtains user needs according to the target user information and obtains follow-up result information according to the user needs;

[0104] S500, generating an information report according to target user information and follow-up result information, and obtaining first user conversion rates of different channels according to the information report;

[0105] S600: Optimize resource allocation in different channels according to the first user conversion rate.

[0106] The processor 710 may be a central processing unit (CPU). The processor may also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or a combination of the above chips.

[0107] In addition, the logic instructions in the above-mentioned memory 730 can be implemented in the form of a software functional unit and can be stored in a computer-readable storage medium when it is sold or used as an independent product. Based on such an understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), disk or optical disk and other media that can store program codes.

[0108] The memory 730 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required by at least one function; the data storage area may store data created by the processor, etc. In addition, the memory may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some embodiments, the memory may optionally include a memory remotely disposed relative to the processor, and these remote memories may be connected to the processor via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0109] Example 4

[0110] Based on the same concept, an embodiment of the present invention further provides a computer-readable storage medium, which stores a computer program, and the computer program includes at least one code segment, which can be executed by a main control device to control the main control device to implement the steps of the resource delivery method based on user information as described in the above embodiments. For example, it includes:

[0111] S100, obtaining user information from different channels;

[0112] S200, performing data processing on the user information to obtain target user information;

[0113] S300, establishing a user information database to store target user information and target follow-up role information;

[0114] S400, distributing target user information to a follow-up device of a target follow-up role, so that the follow-up device obtains user needs according to the target user information and obtains follow-up result information according to the user needs;

[0115] S500, generating an information report according to target user information and follow-up result information, and obtaining first user conversion rates of different channels according to the information report;

[0116] S600: Optimize resource allocation in different channels according to the first user conversion rate.

[0117] Based on the same technical concept, an embodiment of the present invention further provides a computer program, which is used to implement the above method embodiment when executed by a main control device.

[0118] The computer program may be stored in whole or in part on a computer-readable storage medium packaged with the processor, or may be stored in whole or in part on a memory not packaged with the processor.

[0119] Based on the same technical concept, an embodiment of the present invention further provides a processor, which is used to implement the above method embodiment. The above processor can be a chip.

[0120] In summary, the resource delivery method, system, device and storage medium based on user information provided by the present invention can quickly match users with target follow-up roles in corresponding regions by automatically collecting and distributing information of potential users, automating user status updates and follow-up records, thereby improving user acquisition efficiency and improving the efficiency and timeliness of following up users. According to the analysis of regularly generated reports, the effectiveness of user information and the quality of retention of users from different channels can be clearly obtained, thereby optimizing resource allocation, avoiding ineffective resource delivery, and improving resource utilization. At the same time, optimization plans for different channels can be proposed, and user information acquisition and retention strategies can be continuously improved and optimized to adapt to market demands and changes. In addition, user information can be effectively managed, user satisfaction and loyalty can be improved, and corporate competitiveness can be enhanced.

[0121] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0122] The above-mentioned embodiments only express several implementation methods of the present invention, and the description thereof is relatively specific and detailed, but it cannot be understood as limiting the scope of the patent of the present invention. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, which all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention shall be subject to the attached claims.

[0123] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A resource delivery method based on user information, characterized in that: The method comprises: Obtain user information from different channels; Processing the user information to obtain target user information; Establishing a user information database to store the target user information and target follow-up role information; Distribute the target user information to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand according to the target user information, and obtains the follow-up result information according to the user demand; Generate an information report based on the target user information and the follow-up result information, and obtain the first user conversion rate of different channels based on the information report; Optimize resource allocation in different channels according to the first user conversion rate.

2. The resource delivery method based on user information according to claim 1, characterized in that: The user information includes at least channel source, user name, contact information and region information.

3. The resource delivery method based on user information according to claim 1, characterized in that: The step of performing data processing on the user information to obtain target user information includes: Clean the user information to eliminate duplicate, erroneous and invalid data; The user information after data cleaning is subjected to data standardization processing to obtain target user information.

4. The resource delivery method based on user information according to claim 2, characterized in that: The step of distributing the target user information to a follow-up device of a target follow-up role so that the follow-up device obtains user requirements according to the target user information and obtains follow-up result information according to the user requirements includes: Divide the users into corresponding regions according to the regional information, and determine the target follow-up role for each region; Distribute the target user information corresponding to the region to the follow-up device of the target follow-up role, so that the follow-up device obtains the user demand result according to the target user information; The follow-up result information is obtained according to the follow-up progress fed back by the follow-up device and the user demand result.

5. The resource delivery method based on user information according to claim 4, characterized in that: The step of generating an information report according to the target user information and the follow-up result information, and obtaining the first user conversion rate of different channels according to the information report, includes: Using a report generation tool to generate an information report based on the target user information and the follow-up result information; The user transaction status of different channels is analyzed through the information report to obtain the first user conversion rate.

6. The resource delivery method based on user information according to claim 5, characterized in that: The optimizing the resource delivery of different channels according to the user conversion rate includes: Set user conversion thresholds; If there is a first channel whose first user conversion rate is greater than or equal to the user conversion threshold, increasing the resource allocation of the first channel; If there is a second channel whose first user conversion rate is lower than the user conversion threshold, the resource allocation of the second channel is reduced.

7. The resource delivery method based on user information according to claim 4, characterized in that: The method further comprises: The second user conversion rates of different regions are obtained according to the information report, and the resource allocation in different regions is optimized according to the second user conversion rates.

8. A resource delivery system based on user information, characterized in that: The system comprises: Information acquisition module, used to obtain user information from different channels; An information processing module, used to process the user information to obtain target user information; An information storage module is used to establish a user information database to store the target user information and target follow-up role information; An information distribution module, used for distributing the target user information to a follow-up device of a target follow-up role, so that the follow-up device obtains user needs according to the target user information and obtains follow-up result information according to the user needs; An information analysis module, used to generate an information report according to the target user information and the follow-up result information, and obtain the first user conversion rate of different channels according to the information report; A resource optimization module is used to optimize the resource allocation of different channels according to the first user conversion rate.

9. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: The processor executes the computer program to implement the resource delivery method based on user information as described in any one of claims 1 to 7.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the resource delivery method based on user information as described in any one of claims 1 to 7 is implemented.

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