Information processing device and storage medium

Abstract

An information processing device performs: storing second advertisement information simpler than first advertisement information regarding an advertisement object, third advertisement information simpler than the first advertisement information and more detailed than the second advertisement information, permittee recognition information for allowing the user to recognize a permittee, a URL of a first webpage including a program for establishing a session with an information processing terminal together with content data, and a URL of a second webpage including the first advertisement information; transmitting the second advertisement information to the information processing terminal by push notification together with the permittee recognition information and the URL of the first webpage; and transmitting the third advertisement information together with the URL of the second webpage to the information processing terminal via the session with the information processing terminal established by executing the program on the information processing terminal that has downloaded the first webpage.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation application of International Patent Application No. PCT / JP2020 / 006535 filed on Feb. 19, 2020, which is based upon and claims the benefit of priority from the prior Japanese Patent Application No. 2019-041119, filed Mar. 7, 2019 the entire contents of which are incorporated herein by reference.FIELD[0002]Embodiments described herein relate generally to an information processing device and a storage medium.BACKGROUND[0003]In recent years, the diffusion of portable information processing terminals such as smartphones and tablets has been rapidly increasing. Along with this, advertisements that have been conventionally distributed to users via TV and radio are becoming distributed to users' portable information processing terminals.[0004]Advertisements for the portable information processing terminals include banner advertisements displayed in an advertisement frame on a webpage for a certain period of time,...

AI Technical Summary

Benefits of technology

[0007]An information processing device according to an embodiment is connected, via a public telecommunications network, to an information processing terminal of a user, a first server device that stores content data on a permittee (permitted person or permitted company) whose push notification the user has permitted receiving, and a second server device that stores first advertisement information on an advertisement object. The information processing device comprises: means for storing second advertisement information regarding the advertisement object and simpler than the first advertisement information, third advertisement information regarding the advertisement object and simpler than the first advertisement information and more detailed than the second advertisement information, permittee recognition information for allowing the user to recognize the permittee, a URL of a first webpage including a program for establishing a session with the information processing terminal together with the content data, and a URL of a second webpage including the first advertisement information; means for transmitting the second advertisement information to the information processing terminal by push notification together with the permittee recognition information and the URL of the first webpage; and means for transmitting the third advertisement information together with the URL of the second webpage to the information processing terminal via the session with the information processing terminal established by executing the program on the information processing terminal that has downloaded the first webpage.

Problems solved by technology

However, this type of advertisement is only seen by users who visit a specific webpage and has a large accidental factor, so it can be said that a rate of guide to a target advertisement page is low.

However, because it is widely recognized now that there are spam emails containing computer viruses, a tendency to expand and browse emails from unfamiliar email addresses is low, so it cannot be said that improvement in the rate of guide to the target advertisement page is very high.

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