Commodity object information interaction method, device and electronic equipment

Abstract

The embodiments of the present application disclose a method, device and electronic device for commodity object information interaction, and the method may include: determining a target commodity object; displaying image content associated with the target commodity object, and at least one interaction anchor associated with the image content; after the target interaction anchor is triggered, displaying a corresponding operation control according to the interaction type associated with the target interaction anchor; and processing the interaction content associated with the target interaction anchor based on the input operation of the operation control. Through the embodiments of the present application, the richness of commodity object interaction capabilities and user immersion can be improved.

Description

Technical Field

[0001] The present application relates to the field of information interaction technology, and in particular to a commodity object information interaction method, device and electronic device. Background Art

[0002] In the commodity object information system, the detailed information of the commodity object is important content. Users can learn about the detailed information, performance, evaluation and other information of the commodity object through the specific detailed information page, and then make a purchase decision. In the traditional solution, the details page mainly describes the commodity object information through pictures, videos, texts, etc. However, for some special categories of commodity objects, it may be difficult to reflect the characteristics of the commodity object only through this information. For this reason, some commodity object information systems provide users with a 3D experience function. Through the pre-generated 3D model, it can provide users with a more three-dimensional sensory experience. In addition, users can also perform some interactions on the 3D model by performing operations such as rotation, scaling, and displacement, so that users can understand the characteristics of the commodity object from multiple angles and directions. Alternatively, you can also set an anchor point on the 3D model. By clicking the anchor point, you can display the associated commodity object name, price and other text information.

[0003] In the above-mentioned prior art, an immersive experience can be provided to users through 3D models. However, there is still room for further improvement in terms of the richness of the interactive capabilities of commodity objects and the sense of immersion. Summary of the invention

[0004] The present application provides a method, device and electronic device for commodity object information interaction, which can enhance the richness of commodity object interaction capabilities and user immersion.

[0005] This application provides the following solutions:

[0006] A commodity object information interaction method, comprising:

[0007] Determine the target product objects;

[0008] Displaying image content associated with the target product object and at least one interactive anchor point associated with the image content;

[0009] After the target interaction anchor point is triggered, the corresponding operation control is displayed according to the interaction type associated with the target interaction anchor point;

[0010] Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

[0011] A method for generating commodity object interactive information, comprising:

[0012] Receive image content imported for a specified product object;

[0013] Displaying the image content, and providing multiple types of interactive anchor points, and operation options for adding interactive anchor points to the image content;

[0014] After receiving the interactive anchor point adding operation through the operation option, determining the type of the added interactive anchor point and the information of the associated interactive content;

[0015] A corresponding control component is associated with the interaction anchor point according to the type of the interaction anchor point. The control component is used to provide corresponding operation controls according to the type of the interaction anchor point when the interaction anchor point is triggered, and to execute a processing flow so as to process the interactive content associated with the target interaction anchor point.

[0016] An information interaction method, comprising:

[0017] Displaying a three-dimensional model associated with the target interactive scene and at least one interactive anchor point associated with the three-dimensional model;

[0018] After the target interaction anchor point is triggered, the corresponding operation control is displayed according to the interaction type associated with the target interaction anchor point;

[0019] Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

[0020] A commodity object information interaction device, comprising:

[0021] A commodity object determination unit, used to determine a target commodity object;

[0022] An image content display unit, used to display the image content associated with the target commodity object and at least one interactive anchor point associated with the image content;

[0023] An operation control display unit, used to display a corresponding operation control according to the interaction type associated with the target interaction anchor point after the target interaction anchor point is triggered;

[0024] An interaction processing unit is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

[0025] A device for generating commodity object interactive information, comprising:

[0026] An image content receiving unit, used to receive image content imported for a specified commodity object;

[0027] An operation option providing unit, used to display the image content and provide multiple types of interactive anchor points, as well as operation options for adding interactive anchor points to the image content;

[0028] An anchor point adding unit, configured to determine the type of the added interactive anchor point and information of the associated interactive content after receiving the interactive anchor point adding operation through the operation option;

[0029] A control component association unit is used to associate a corresponding control component with the interaction anchor point according to the type of the interaction anchor point. When the interaction anchor point is triggered, the control component is used to provide corresponding operation controls according to the type of the interaction anchor point and execute a processing flow to process the interactive content associated with the target interaction anchor point.

[0030] An information interaction device, comprising:

[0031] A three-dimensional model display unit, used to display the three-dimensional model associated with the target interactive scene and at least one interactive anchor point associated with the three-dimensional model;

[0032] An operation control display unit, used to display a corresponding operation control according to the interaction type associated with the target interaction anchor point after the target interaction anchor point is triggered;

[0033] An interaction processing unit is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

[0034] According to the specific embodiments provided in this application, this application discloses the following technical effects:

[0035] Through the embodiments of the present application, interactive anchors can be mounted for the image content of specific commodity objects. The interactive anchors can include a variety of different types, and after the interactive anchor is triggered, the corresponding type of operation control can be provided, so that the user can control the interactive content associated with the interactive anchor through the operation control. In this way, the richness of the interactive capabilities can be improved, the simulation of the actual manipulation process can be more effectively achieved, and the detailed characteristics of the commodity object can be more intuitively displayed. From the user's perspective, the user can not only obtain richer information about the commodity object through the interactive content associated with the specific interactive anchor, but also obtain the experience of actually manipulating the commodity object through the operation of the operation control, thus helping to further enhance the user's sense of immersion.

[0036] Of course, any product implementing the present application does not necessarily need to achieve all of the advantages described above at the same time. BRIEF DESCRIPTION OF THE DRAWINGS

[0037] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0038] Figure 1 It is a schematic diagram of the system architecture provided by the embodiment of the present application;

[0039] Figure 2 is a flow chart of the first method provided in an embodiment of the present application;

[0040] Figures 3-1 to 3-3 is a schematic diagram of an interactive anchor point provided in an embodiment of the present application;

[0041] Figures 4-1 to 4-8 is a schematic diagram of operation controls under various interaction types provided in an embodiment of the present application;

[0042] Figure 5 is a flow chart of the second method provided in an embodiment of the present application;

[0043] Figure 6 is a flowchart of the third method provided in an embodiment of the present application;

[0044] Figure 7 is a schematic diagram of a first device provided in an embodiment of the present application;

[0045] Figure 8 is a schematic diagram of a second device provided in an embodiment of the present application;

[0046] Fig. 9 is a schematic diagram of a third device provided in an embodiment of the present application;

[0047] Fig.10 It is a schematic diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0048] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments in the present application belong to the scope of protection of this application.

[0049] In the embodiments of the present application, in order to further enhance the richness and immersion of the interactive capabilities of commodity objects, a corresponding solution is provided. In this solution, merchants or seller users can create a 3D (three-dimensional) model for their own commodity objects, and then, through the relevant functions provided in the embodiments of the present application, interactive anchors can be added to the 3D model (specifically, operation options such as clickable buttons mounted on the commodity 3D model). In addition, there can be multiple types of specific interactive anchors, for example, anchors for triggering automatic playback of model animations, anchors for triggering sound, light and electricity special effects, anchors for triggering component replacement, anchors for triggering video playback associated with commodity objects, and so on. In addition, corresponding control components can be associated with specific types of interactive anchors, and specific control components can be divided into front-end interface display and back-end control logic. Among them, in terms of the front-end interface display, the corresponding operation controls can be displayed according to the interaction type information associated with the target interaction anchor point. For example, for the anchor point used to trigger the automatic playback of the model animation, the operation controls of the type of slider can be displayed, so that in the process of displaying the work of the specific commodity object through animation, the operation control can be used to perform control operations such as start, acceleration, and stop, so that the real operation of the actual control component can be simulated by operating the operation control. For another example, for the anchor point used to trigger the sound, light and electricity special effects, the operation controls such as the audio progress bar and the light brightness control bar can be displayed to adjust the sound, light and electricity effects, etc. In this way, the user can also perform various types of interactions through the specific interaction anchor points while browsing the 3D model of the specific commodity object, thereby enhancing the richness of the interaction; and, through the display of the operation controls during the interaction, the user can participate more in the control process, providing the user with an experience closer to the real operation of the actual commodity object.

[0050] Of course, in actual applications, some merchants or sellers may not make 3D models for each commodity object for cost control and other considerations, but they have the need to provide users with richer and more immersive information. To this end, the embodiments of the present application can also support adding the above-mentioned various types of interactive anchor points based on 2D pictures or videos, and after the anchor points are triggered, the corresponding operation controls are displayed, the interactive content is displayed, and other related functions.

[0051] Specifically from the perspective of system architecture, Figure 1As shown, the embodiment of the present application may specifically relate to the client and server of the commodity object information system, wherein the client may be divided into a first client for consumer users and buyer users, and a second client for merchants or seller users. The first client may usually exist in the form of an independent application or a web page on a mobile terminal, for users to browse commodity object information and perform subsequent operations such as adding purchases and purchases. The second client may mainly exist in the form of a web page, and may be used to publish commodity object information, including the import of 3D models associated with commodity objects in the embodiment of the present application, the mounting of interactive anchors, the setting of interactive content, and the like. The server is mainly used to provide support for background data and service capabilities. For example, control components corresponding to various types of interactive anchors may be pre-implemented, and when a certain type of interactive anchor is mounted on a specific 3D model, it may be automatically associated with a control component of the corresponding type, and after the interactive anchor is triggered, the display of the front-end operation controls and the implementation of the corresponding background control logic may be automatically performed. In this way, for merchants or sellers, they only need to make a 3D model in advance (or directly use a 2D picture or video), and then import the 3D model into the configuration system provided by the embodiment of the present application, select the type of interactive anchor point, and mount it to a specific position in the 3D model. The subsequent implementation of specific interactive capabilities can be automatically completed by the capabilities provided by the server.

[0052] The specific implementation scheme provided in the embodiments of the present application is described in detail below.

[0053] Embodiment 1

[0054] This embodiment 1 first provides a commodity object information interaction method from the perspective of a first client. Figure 2 , the method may specifically include:

[0055] S201: Determine the target product object;

[0056] In the specific implementation, the merchant or seller user can decide which commodity objects to realize the interactive capability, that is, the 3D model making and anchor point mounting for the commodity objects can be initiated by the merchant or seller user, and the system provided by the embodiment of the present application can provide support for the realization of the interactive capability. After realizing the interactive capability for the specific commodity object, the corresponding interactive tag can be added to the commodity object, and the interactive entrance can be placed in a variety of different browsing nodes. For example, in the commodity object list such as "Guess you like" in the homepage of the first client, if a commodity object supports interaction, an interactive entrance for entering the specific interactive interface can be provided in the resource position where the commodity object is located. Alternatively, it can also be placed in the search result list page, the commodity object details page, and the event venue page, and even a special "3D interactive venue" and other pages can be provided to aggregate and display the commodity objects that support 3D interaction, or a specific "3D interactive" section can be placed in some related industry channel pages, and the commodity objects that support 3D interaction in the store can be aggregated and displayed in the store page of the specific merchant or seller user, etc. In short, users can obtain specific interactive entrances through various channels. After receiving an interaction request through a specific interaction entrance associated with a certain commodity object, the commodity object may be determined as a target commodity object to be subjected to an interactive operation.

[0057] S202: Displaying image content associated with the target product object and at least one interactive anchor point associated with the image content;

[0058] After determining the specific target commodity object, the image content of the commodity object can be displayed, wherein, as mentioned above, the image content associated with the specific target commodity object can be a 3D model of the target commodity object, or can also be a 2D picture or video of the target commodity object. In addition, since the interactive anchor point is mounted based on the specific image content in advance, the interactive anchor point mounted in the image content can also be displayed during the display of the specific image content.

[0059] In the embodiments of the present application, there may be many different types of specific interactive anchor points, for example, they may include anchor points that trigger automatic playback of model animations, anchor points that trigger sound and light effects, anchor points that trigger component replacement, anchor points that trigger video playback, etc. In specific implementations, different icons may be provided for different types of anchor points to distinguish and indicate them. Figure 3-1 As shown, 31 is a 3D model of a certain commodity object, wherein the model is mounted with four interactive anchor points, wherein 32 may be an anchor point for triggering automatic playback of the model animation, 33 may be an anchor point for triggering video playback, 34 may be an anchor point for triggering sound, light and electricity special effects, 35 may be an anchor point for triggering component replacement, and so on.

[0060] Among them, the type, quantity, position, and specific associated interactive content of the interactive anchor points mounted in the specific 3D model can be determined by the merchant or seller user according to actual needs. In addition, whether the interactive anchor points are mounted in the 3D model or in the 2D picture or video, the specific anchor points usually also have position attributes, that is, the specific anchor points can be mounted at a specific position of the 3D model or 2D picture, and when the 3D model or 2D picture is displayed, the specific anchor points can be displayed at the corresponding position. However, since the specific 3D model has the concept of camera perspective during the display process, at a certain perspective, only the image content corresponding to the 3D model at the perspective can enter the visible range, and other image content needs to switch the perspective by rotating the 3D model, etc., before it can enter the visible range. In addition, when the interactive anchor is mounted by a 2D picture or video, since the specific 2D picture may be long, only part of the area may be within the visible range of the window at the same time, and other areas need to be slid or dragged to enter the visible range, etc. Therefore, in the specific implementation, the current display area in the image content associated with the target product object can be determined first, and then the interactive anchor located in the current display area is displayed in the image content.

[0061] That is, the display logic and number of anchor points mounted in the image content of the product object may be related to the display angle and position of the product object image content in the current screen. For example, when the product object in the scene is presented as a 3D model, only the anchor points mounted in the area covered by the current viewing angle may be displayed according to the position of the camera. Figure 3-2 In the first perspective shown in FIG. 36 , two anchor points can be specifically displayed. Figure 3-3 In the second viewing angle shown, two anchor points shown in 37 may be specifically displayed, etc. Similarly, when the commodity objects in the scene are presented as pictures, when the pictures are translated to different areas for display, only the anchor points in the corresponding area may be displayed.

[0062] Of course, in the process of displaying anchor points according to the current display area of ​​the specific image content, some anchor points may not be displayed at the current moment. Therefore, in the specific implementation, an interactive anchor point list can also be provided in the area outside the image content in the display interface. The interactive anchor point list can be used to display all interactive anchor points associated with the image content, and can also be used to trigger specific interactive anchor points. For example, Figure 3-3 As shown in 38 of the figure, a specific list of interactive anchor points can be provided at the top of the display interface, etc.

[0063] In addition, since the number of interactive anchor points associated with the image content of the same commodity object may be relatively large, although different types of interactive anchor points may correspond to different icons and different positions, since the same commodity object may also mount multiple different interactive anchor points of the same type, the user may forget which anchor points have been triggered and which have not been triggered during the interaction process. To this end, in an optional implementation, whether the interactive anchor points are displayed at the corresponding positions on the specific image content or in a separate list, the triggered interactive anchor points and the untriggered interactive anchor points can be distinguished and displayed. For example, for interactive anchor points that have not been triggered, a halo animation effect can be provided, while the interactive anchor points that have been triggered can be displayed in gray, and so on. In this way, the user can know which anchor points have been triggered and which anchor points have not been triggered, so that the user can continue to click and view the anchor points that have not been triggered, and avoid repeated triggering of the triggered anchor points.

[0064] S203: after the target interaction anchor point is triggered, displaying corresponding operation controls according to the interaction type associated with the target interaction anchor point;

[0065] After the specific interactive anchor point is displayed, it can be triggered by clicking on the interactive anchor point. Of course, in the specific implementation, in addition to triggering the interactive anchor point by clicking, there can be other ways. For example, by suspending the cursor on the interactive anchor point to trigger the display of the operation control, at this time, the operation control can be displayed at the specific suspension position of the cursor, and so on. In this way, it is convenient for users to discover the existence of the operation control more quickly and then perform subsequent interactive operations.

[0066] In the embodiment of the present application, after a specific interactive anchor point is triggered, the corresponding operation control can also be displayed according to the interactive type information associated with the target interactive anchor point, so as to control the interactive content associated with the target interactive anchor point. That is to say, after a specific anchor point is triggered, not only the corresponding interactive content can be provided, but also the corresponding operation control can be provided. In this way, during the display or playback of the interactive content, the interactive content can also be controlled through the operation control. In this way, the user can get the experience of actually manipulating the physical object of the commodity.

[0067] Among them, the operation controls provided may also be different according to the different types of specific interactive anchor points. For example, as described above, the interactive type information associated with the target interactive anchor point includes: an interactive type for automatically playing animation of the image content associated with the target commodity object, and at this time, the specific interactive content includes the animation content associated with the image content. In a specific implementation, the specific operation control may include: providing corresponding operation controls according to the style and control method of the corresponding actual control component in the target commodity object, so as to simulate the real operation of the actual control component by operating the operation control. For example, for some commodity objects of mechanical structure type, the movement can be controlled by a control rod, and the animation content of the 3D model happens to correspond to the movement process of the commodity object. At this time, the specific operation control provided may be generated according to the appearance and control method of the control rod. Of course, in the specific implementation, if you want to achieve this purpose, when the merchant or seller user imports the image content such as the specific 3D model, and needs to mount the interactive anchor point of the animation type, it can also provide information about the actual control component of the specific commodity object, for example, it can include the 3D model of the control component, etc. In this way, specific operation controls can be generated and displayed according to the information of specific control components.

[0068] In addition, the interaction type information associated with the specific target interaction anchor point may include: an interaction type for controlling the image content associated with the target commodity object to produce sound, light and electricity effects. In this case, the specific interaction content may include media content for producing sound, light and electricity effects. This type of interactive content may usually be audio, or light effects, etc. The specific operation controls may be an operation space for controlling audio playback, including a progress bar for adjusting the progress of audio playback, options for starting, pausing, stopping, fast forwarding, etc., for audio playback, and so on. For example, Figure 4-1 As shown, an audio type interactive anchor is shown at 41. After the anchor is triggered, the operation controls shown at 42 can be displayed, including a progress bar, a play button, etc. Or, as Figure 4-2 As shown, an interactive anchor point of the light effect type is shown at 43. After the anchor point is triggered, the operation space shown at 44 can be displayed, which may include a slide bar for adjusting the brightness of the light effect, etc.

[0069] Furthermore, the interaction type information associated with the specific target interaction anchor point may also include: an interaction type for controlling the image content associated with the target commodity object to perform component replacement. In this case, the specific interaction content includes the image content of replaceable components. For example, a specific interaction scene may include the interaction of assembling toy-type commodity objects, and toy-type commodity objects often have component replacement and the like. Therefore, in the embodiment of the present application, an interaction anchor point of the component replacement type may also be provided. Through this type of interaction anchor point, a specific component replacement interaction may be triggered. Among them, the 3D models or pictures of specific replaceable components may also be pre-created by merchants or seller users, and may be configured as the interactive content corresponding to the specific interaction anchor point. After such an interaction anchor point is triggered, when providing an operation control, a plurality of operation options may be provided according to the replaceable components, so as to be used to select the target component to be replaced through the operation options. For example, such as Figure 4-3 As shown, the ornaments in the scene can be replaced. Therefore, an interactive anchor of the component replacement type is mounted at 45. After the interactive anchor is triggered, the operation control shown at 46 can be displayed, which may include multiple options for selecting other ornaments to replace. The number of specific options can be determined according to the number of components in the interactive content configured by the specific interactive anchor. Figure 4-4 In the scene shown, the wheel color of the car toy is replaceable, so an interactive anchor point of the part replacement type can be mounted at the position shown in 47. After the interactive anchor point is triggered, the operation control shown in 48 can be displayed, in which other optional color options can be displayed for users to choose to replace, and so on.

[0070] In addition, the interaction type information associated with the specific target interaction anchor point may also include: the interaction type for playing the video and / or graphic content associated with the target product object. In this case, the specific interaction content may include the video and / or graphic content associated with the target product object. After this type of interaction anchor point is triggered, operation controls for video control and other aspects may be provided. For example, Figure 4-5 As shown, the shoes in the scene are mounted with an interactive anchor point 49 of the video playback class. After the anchor point is triggered, the operation control shown at 410 can be provided, which can be used to control the specific video playback process, including progress control, play / pause switching, etc. In addition, in specific implementation, after the target interactive anchor point of the video and / or graphic content playback class is triggered, a content floating layer can also be created to play or display the video and / or graphic content associated with the target commodity object.

[0071] In specific implementation, the specific interaction anchor point may also be associated with text content, and the specific text content may be used to prompt the interaction content and / or interaction method. At this time, when displaying the operation control, the text content may also be displayed. For example, Figure 4-3 As shown in 46 of , a text prompt such as "replaceable ornaments" can be provided; Figure 4-4 As shown in 48 of the figure, text prompt information such as "interchangeable wheel color" can be provided, etc.

[0072] In addition, the interaction type associated with the specific target interaction anchor point may also include a composite type composed of multiple different interaction types. In this case, the interaction content includes multiple different types of interaction content; accordingly, multiple operation controls corresponding to the multiple different interaction types associated with the target interaction anchor point may also be displayed to control the multiple different types of interaction content. That is, a single anchor point may trigger multiple different types of interaction content and their corresponding operation controls.

[0073] For example, Figure 4-1 In the scenario shown, the specific interactive content can be opening the cassette box, inserting the cassette, and playing specific audio. At this time, the corresponding interactive anchor points can be two types of interactive content: model animation playback and audio playback. The model animation simulates the process of opening the cassette box and inserting the cassette, and the mounted audio content simulates the effect of the played music. At this time, after the specific interactive anchor point is triggered, the operation control of the "cassette insertion / removal" operation and the specific operation control of the audio playback can be provided, including a progress bar, etc.

[0074] It should be noted that when the above-mentioned interactive functions are provided based on 2D pictures or videos, for anchor points such as component replacement, the specific replacement situation can be simulated by partially replacing the image content. The specific replacement effect may not be as realistic as the replacement based on the 3D model, but it can also enable users to obtain corresponding information to a certain extent.

[0075] S204: Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

[0076] After the specific operation controls are displayed, the interactive content associated with the target interactive anchor point can be processed based on the input operation of the operation controls, including controlling the progress of the associated audio and video interactive content by dragging the progress bar type operation controls, simulating the control of the movement state of the commodity object by controlling the slider type operation controls, etc.

[0077] In addition, in addition to providing a variety of rich interactive content through a variety of different types of interactive anchors and corresponding operation controls, since the same target commodity object often includes a variety of different minimum inventory units SKU, for example, different colors, etc., and different SKUs correspond to different image contents, including different 3D models, different 2D pictures, etc. At this time, an operation option for switching the image content of different SKUs can also be provided. For example, this operation option can be called a "switcher", through which the overall change of a specific 3D model or 2D picture / video can be achieved, and accordingly, a batch of interactive anchors may also be changed. That is, the same commodity object can correspond to different image contents (including 3D models or 2D pictures / videos) under different SKUs, and different interactive anchors can be mounted according to the characteristics of the specific SKUs, and different interactive contents can be associated, etc.

[0078] Furthermore, for some toy-like commodity object interactive scenes, it is often the case that a certain commodity object is used in combination with other related commodity objects. Therefore, in an embodiment of the present application, it is also possible to support the import of multiple different commodity objects in the same scene, which may have a combination use relationship with each other. That is, the currently displayed target commodity object may also be associated with related commodity objects, and the related commodity objects have the property of being used in combination with the target commodity object. At this time, an operation option for adding image content of the related commodity objects may also be provided, so as to provide a display effect after the target commodity object is combined with the other commodity objects. For example, for a certain scene, when the current target commodity object is displayed alone, it can be as follows Figure 4-6 As shown. If the target product object has multiple related product objects, thumbnails and selection options can be displayed below. For example, after selecting one of the related product objects, you can combine them into Figure 4-7 After selecting other related product objects, you can combine them into Figure 4-8 The combined display effect shown, etc. In addition, if there are multiple combinations of the target commodity object and the same related commodity object, an operation option for switching the combined display effect may also be provided.

[0079] In addition to providing operation controls corresponding to the interactive anchor points and the aforementioned switcher, a global function controller can also be provided, which can implement some common functions, for example, Figure 3-3 As shown in 39 of the figure, it can include hiding and displaying of interactive anchor points, displaying and hiding of size rulers, full-screen function, horizontal and vertical screen switching, AR (augmented reality) function, etc.

[0080] It should be noted that, in order to facilitate the display of various types of information during specific implementation, the specific display interface can be designed in layers, for example, it can be specifically divided into a scene layer, a model layer, an interaction layer, and a content floating layer. Among them:

[0081] The scene layer can be mainly used to display the background, atmosphere, etc. It can be designed by merchants or sellers according to the characteristics of specific product objects to better match the model of the product object and the display of interactive content.

[0082] The model layer is mainly used to import specific 3D models, implement basic model interactions (rotation, scaling, displacement), as well as mounted interactive anchor points and product size information.

[0083] The interaction layer can mainly include basic information of commodity objects (for example, commodity names, brand logos, etc.), controllers (i.e., the display of operation controls after a specific interaction anchor point is triggered), switches (i.e., the overall switching between models corresponding to different SKUs of commodity objects as mentioned above), and global functions. Among them, the controller is used to control the corresponding interaction behavior of the commodity, which can be specifically regulated in the form of components and is applicable to the interaction methods of various commodity objects.

[0084] The content floating layer can be used to carry the content (including videos, pictures, etc.) of the commodity objects bound to the interactive anchor point, and can be called up by clicking the anchor point, swiped up to expand and view, swiped down to fold, etc. In other words, in the interactive process, in addition to the display of animation, parts replacement and other content implemented in this application based on the model, for the anchor point used to play interactive content such as video and / or pictures, after the anchor point is triggered, the specific video and / or picture content can be displayed in the content floating layer.

[0085] Through the above-mentioned layered design, decoupling between different functional layers can be achieved, and the modification of one layer will not affect other functional layers. For example, if the background of a scene needs to be modified, only the scene layer needs to be modified, and other functional layers do not need to be modified, and so on.

[0086] In summary, through the embodiments of the present application, interactive anchors can be mounted for the image content of specific commodity objects. Interactive anchors can include a variety of different types, and after the interactive anchor is triggered, corresponding types of operation controls can be provided, so that users can control the interactive content associated with the anchor through such operation controls. In this way, the richness of the interactive capabilities can be improved, the simulation of the actual manipulation process can be more effectively realized, and the detailed characteristics of the commodity object can be more intuitively displayed. From the user's perspective, users can not only obtain richer information about the commodity object through the interactive content associated with the specific interactive anchor, but also obtain the experience of actually manipulating the commodity object through the operation of the operation control, thus helping to further enhance the user's sense of immersion.

[0087] It should be noted that, in practical applications, the solution provided by the embodiment of the present application can be used for interacting with commodity object display scenes, and can also be applied to other scenarios. For example, regarding the items exhibited in some places such as auto shows and museums, it may also be necessary to provide interactive experiences for online users. At this time, the solution provided by the embodiment of the present application can also be used to add interactive anchor points to the two-dimensional or three-dimensional images of the specific places and / or the exhibited items. Correspondingly, the system can associate the corresponding control components according to the type of specific interactive anchor points. In this way, during the interactive process, after the specific interactive anchor point is triggered, the corresponding operation control can be displayed, so that the user can obtain interactive browsing of more detailed information of the exhibited items through the operation control. In addition, the solution provided by the embodiment of the present application can also be used in scenes such as live broadcasts to provide users with interactive content, etc., which will not be listed one by one here.

[0088] Embodiment 2

[0089] The second embodiment is a process for merchants or sellers to configure interactive information for specific commodity objects. From the perspective of the server, a method for generating interactive information of commodity objects is provided. Figure 5 , the method may specifically include:

[0090] S501: receiving image content imported for a specified commodity object;

[0091] In specific implementation, a specific editing interface can be provided to merchants or sellers through a Web interface, etc., through which specific image content can be imported, including 3D model content, or 2D pictures or video content, etc. Afterwards, the user can perform operations such as mounting interactive anchors based on the image content.

[0092] S502: Displaying the image content, and providing multiple types of interactive anchor points, and operation options for adding interactive anchor points to the image content;

[0093] Specifically, multiple types of interactive anchors can be provided and displayed in the editing interface. In addition, an operation option for adding interactive anchors to image content can be provided in the toolbar of the editing interface. After the operation option is selected, when the cursor enters the area where the image content is located, the display style can be changed to prompt the user to click anywhere in the image content to add an interactive anchor to that location. Specifically, after clicking on a certain location in a certain image content, a variety of optional interactive anchor types can be provided, and the user can select one of the types to add an interactive anchor of the corresponding type to that location. Among them, specific types can also be multi-selected, that is, multiple different interactive types can be associated with the same interactive anchor to achieve the triggering of multiple types of interactive content through the same interactive anchor in more complex scenarios.

[0094] S503: after receiving the interactive anchor point adding operation through the operation option, determining the type of the added interactive anchor point and the information of the associated interactive content;

[0095] S504: Associating a corresponding control component with the interaction anchor according to the type of the interaction anchor, wherein the control component is used to provide corresponding operation controls according to the type of the interaction anchor when the interaction anchor is triggered, and execute a processing flow to process the interactive content associated with the target interaction anchor.

[0096] Since the control component corresponding to the specific interaction type can be implemented in advance, the control component provides capability support for the subsequent specific display of the operation control and the implementation of the specific control logic. In this way, when the interaction anchor is triggered, the corresponding operation control can be provided according to the type of the interaction anchor, and the control logic can be implemented to control the interactive content associated with the target interaction anchor.

[0097] For the undescribed parts in the second embodiment, please refer to the description in the first embodiment, which will not be repeated here.

[0098] Embodiment 3

[0099] This embodiment 3 also provides another information interaction method, see Figure 6 , the method may include:

[0100] S601: Displaying a three-dimensional model associated with the target interactive scene and at least one interactive anchor point associated with the three-dimensional model;

[0101] There may be multiple specific target interactive scenes, for example, a commodity object interactive display scene, in which case the three-dimensional model includes a three-dimensional model of the commodity object. Alternatively, the target interactive scene may also include a scene for interactively displaying items exhibited in a target location, in which case the three-dimensional model includes a three-dimensional model of the location and / or the exhibited items, and so on.

[0102] S602: after the target interaction anchor point is triggered, displaying corresponding operation controls according to the interaction type associated with the target interaction anchor point;

[0103] S603: Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

[0104] For the parts not described in detail in the third embodiment, please refer to the description in the first embodiment, which will not be repeated here.

[0105] It should be noted that the embodiments of the present application may involve the use of user data. In actual applications, user-specific personal data can be used in the scheme described in this article within the scope permitted by applicable laws and regulations, subject to the requirements of applicable laws and regulations of the country where the user is located (for example, with the user's explicit consent, effective notification to the user, etc.).

[0106] Corresponding to the first embodiment, the present application embodiment also provides a commodity object information interaction device, see Figure 7 , the device may include:

[0107] A commodity object determination unit 701 is used to determine a target commodity object;

[0108] An image content display unit 702, configured to display the image content associated with the target commodity object and at least one interactive anchor point associated with the image content;

[0109] The operation control display unit 703 is used to display the corresponding operation control according to the interaction type associated with the target interaction anchor point after the target interaction anchor point is triggered;

[0110] The interaction processing unit 704 is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

[0111] The image content associated with the target commodity object includes: a three-dimensional model of the target commodity object.

[0112] Alternatively, the image content associated with the target product object includes: a two-dimensional picture or video of the target product object.

[0113] Specifically, the interaction type associated with the target interaction anchor point includes: an interaction type for automatically playing an animation of the image content associated with the target product object, and the interaction content includes animation content associated with the image content.

[0114] At this time, the operation control display unit can be specifically used for:

[0115] According to the style and control method of the corresponding actual control component in the target commodity object, a corresponding operation control is provided to simulate the real operation of the actual control component by operating the operation control.

[0116] Alternatively, the interaction type associated with the target interaction anchor point includes: an interaction type used to control the image content associated with the target commodity object to produce sound, light and electricity special effects, and the interaction content includes media content used to produce sound, light and electricity special effects.

[0117] Alternatively, the interaction type associated with the target interaction anchor point includes: an interaction type for controlling image content associated with the target commodity object to perform component replacement, and the interaction content includes image content of replaceable components.

[0118] At this time, the operation control display unit can be specifically used for:

[0119] A plurality of operation options are provided according to the replaceable components, so as to perform a selection operation on the target components to be replaced through the operation options.

[0120] Alternatively, the interaction type associated with the target interaction anchor point includes: an interaction type for playing the video and / or graphic content associated with the target commodity object, and the interaction content includes the video and / or graphic content associated with the target commodity object.

[0121] At this time, the device may further include:

[0122] The content floating layer creation unit is used to create a content floating layer after the target interactive anchor point is triggered, so as to play or display the video and / or graphic content associated with the target commodity object.

[0123] Among them, different types of interactive anchors correspond to different icon styles.

[0124] In addition, the interaction anchor point is also associated with text content, and the text content is used to prompt the interaction content and / or interaction method; at this time, the device may also include:

[0125] The copy content display unit is used to display the copy content when displaying the operation control.

[0126] In addition, the interaction type associated with the target interaction anchor point includes a composite type composed of multiple different interaction types, and the interaction content includes multiple different types of interaction content;

[0127] At this time, the operation control display unit can be specifically used for:

[0128] Multiple operation controls corresponding to the multiple different interaction types associated with the target interaction anchor are displayed to control the multiple different types of interactive content.

[0129] In a specific implementation, the interaction anchor point may also be associated with position information in the image content; in this case, the device may further include:

[0130] A display area determination unit, used to determine a current display area in the image content associated with the target commodity object;

[0131] An anchor point display control unit is used to display the interactive anchor points located in the current display area in the image content.

[0132] Furthermore, the device may further include:

[0133] An anchor point list display unit, used to provide an interactive anchor point list in an area outside the image content in the display interface, wherein the interactive anchor point list is used to display all interactive anchor points associated with the image content;

[0134] The operation control display unit can also be used to: after receiving a trigger operation on a target interaction anchor point in the interaction anchor point list, display a corresponding operation control according to the interaction type information associated with the target interaction anchor point, so as to control the interactive content associated with the target interaction anchor point.

[0135] In addition, the device may also include:

[0136] The distinguishing display unit is used to distinguish and display triggered interaction anchor points from untriggered interaction anchor points.

[0137] The target commodity object includes a plurality of different minimum inventory units (SKUs), and different SKUs correspond to different image contents. In this case, the device may further include:

[0138] The switching option providing unit is used to provide operation options for switching the display of image contents of different SKUs.

[0139] In a specific implementation, the target commodity object may also be associated with a related commodity object, and the related commodity object has a property of being used in combination with the target commodity object; in this case, the device may further include:

[0140] The adding option providing unit is used to provide an operation option for adding the image content of the related commodity object, so as to provide a display effect after the target commodity object is combined with the other commodity objects.

[0141] In addition, the device may also include:

[0142] The combination mode switching unit is used to provide an operation option for switching the combination mode if there are multiple combination modes of the target commodity object and one of the related commodity objects.

[0143] Corresponding to the second embodiment, the present application embodiment also provides a device for generating commodity object interaction information, see Figure 8 , the device may include:

[0144] An image content receiving unit 801 is used to receive image content imported for a specified commodity object;

[0145] An operation option providing unit 802 is used to display the image content and provide multiple types of interactive anchor points and operation options for adding interactive anchor points to the image content;

[0146] Anchor point adding unit 803, configured to determine the type of the added interactive anchor point and information of the associated interactive content after receiving the interactive anchor point adding operation through the operation option;

[0147] The control component association unit 804 is used to associate a corresponding control component with the interaction anchor point according to the type of the interaction anchor point. The control component is used to provide corresponding operation controls according to the type of the interaction anchor point when the interaction anchor point is triggered, and execute a processing flow to process the interactive content associated with the target interaction anchor point.

[0148] Corresponding to the third embodiment, the present application embodiment also provides an information interaction device, see Fig. 9 ,include:

[0149] A three-dimensional model display unit 901, used to display the three-dimensional model associated with the target interactive scene and at least one interactive anchor point associated with the three-dimensional model;

[0150] An operation control display unit 902 is used to display a corresponding operation control according to the interaction type associated with the target interaction anchor point after the target interaction anchor point is triggered;

[0151] The interaction processing unit 903 is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

[0152] Wherein, the target interactive scene includes: a commodity object interactive display scene, and the three-dimensional model includes a three-dimensional model of the commodity object.

[0153] Alternatively, the target interactive scene includes: a scene for interactively displaying objects on display in a target place, and the three-dimensional model includes a three-dimensional model of the place and / or the objects on display.

[0154] In addition, an embodiment of the present application further provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of any one of the methods in the aforementioned method embodiments are implemented.

[0155] And an electronic device, comprising:

[0156] one or more processors; and

[0157] A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of the aforementioned method embodiments.

[0158] in, Fig.10 The architecture of an electronic device is exemplarily shown. For example, device 1000 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, etc.

[0159] Reference Fig.10 , device 1000 may include one or more of the following components: a processing component 1002 , a memory 1004 , a power component 1006 , a multimedia component 1008 , an audio component 1010 , an input / output (I / O) interface 1012 , a sensor component 1014 , and a communication component 1016 .

[0160] The processing component 1002 generally controls the overall operation of the device 1000, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing component 1002 may include one or more processors 1020 to execute instructions to complete all or part of the steps of the method provided by the technical solution of the present disclosure. In addition, the processing component 1002 may include one or more modules to facilitate the interaction between the processing component 1002 and other components. For example, the processing component 1002 may include a multimedia module to facilitate the interaction between the multimedia component 1008 and the processing component 1002.

[0161] The memory 1004 is configured to store various types of data to support the operation of the device 1000. Examples of such data include instructions for any application or method operating on the device 1000, contact data, phone book data, messages, pictures, videos, etc. The memory 1004 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0162] The power supply component 1006 provides power to the various components of the device 1000. The power supply component 1006 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1000.

[0163] The multimedia component 1008 includes a screen that provides an output interface between the device 1000 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundaries of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1008 includes a front camera and / or a rear camera. When the device 1000 is in an operating mode, such as a shooting mode or a video mode, the front camera and / or the rear camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

[0164] The audio component 1010 is configured to output and / or input audio signals. For example, the audio component 1010 includes a microphone (MIC), and when the device 1000 is in an operating mode, such as a call mode, a recording mode, and a speech recognition mode, the microphone is configured to receive an external audio signal. The received audio signal can be further stored in the memory 1004 or sent via the communication component 1016. In some embodiments, the audio component 1010 also includes a speaker for outputting audio signals.

[0165] I / O interface 1012 provides an interface between processing component 1002 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include but are not limited to: home button, volume button, start button, and lock button.

[0166] The sensor assembly 1014 includes one or more sensors for providing various aspects of status assessment for the device 1000. For example, the sensor assembly 1014 can detect the open / closed state of the device 1000, the relative positioning of components, such as the display and keypad of the device 1000, and the sensor assembly 1014 can also detect the position change of the device 1000 or a component of the device 1000, the presence or absence of user contact with the device 1000, the orientation or acceleration / deceleration of the device 1000, and the temperature change of the device 1000. The sensor assembly 1014 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1014 may also include an optical sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1014 may also include an accelerometer, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

[0167] The communication component 1016 is configured to facilitate wired or wireless communication between the device 1000 and other devices. The device 1000 can access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G / LTE, 5G, etc. In an exemplary embodiment, the communication component 1016 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1016 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0168] In an exemplary embodiment, the device 1000 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the above methods.

[0169] In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 1004 including instructions, and the above instructions can be executed by the processor 1020 of the device 1000 to complete the method provided by the technical solution of the present disclosure. For example, the non-transitory computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0170] It can be known from the description of the above implementation methods that those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present application can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product can be stored in a storage medium such as ROM / RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in the various embodiments of the present application or certain parts of the embodiments.

[0171] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can refer to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system or system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can refer to the partial description of the method embodiment. The system and system embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without creative work.

[0172] The above is a detailed introduction to the commodity object information interaction method, device and electronic device provided by this application. This article uses specific examples to illustrate the principles and implementation methods of this application. The description of the above embodiments is only used to help understand the method and core ideas of this application. At the same time, for those skilled in the art, according to the ideas of this application, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as limiting this application.

Claims

1. A commodity object information interaction method, characterized in that: include: Determine a target commodity object; wherein the commodity object includes a commodity object that has realized the interactive capability, so that after the commodity object realizes the interactive capability, different browsing nodes in the commodity object information system provide interactive entrances associated with the commodity object, and after receiving an interactive request through the interactive entrance, the commodity object is determined as a target commodity object to be interactively operated; the realization of the interactive capability includes: pre-mounting an interactive anchor point on the image content of the commodity object, the interactive anchor point includes at least one interactive anchor point of an interactive type, and different interactive anchor points of different interactive types correspond to different icon styles and different positions; Displaying the image content associated with the target commodity object and at least one interactive anchor point associated with the image content; wherein the interactive anchor point is displayed according to the display angle information and position information of the image content associated with the commodity object in the current display interface; After the target interaction anchor point is triggered, the corresponding interaction content and the corresponding operation control are displayed according to the interaction type associated with the target interaction anchor point, so that the interaction content can be controlled by the operation control during the display of the interaction content; wherein the operation control includes: an operation control provided according to the style and manipulation method of the corresponding actual control component in the target commodity object, so as to simulate the real operation of the actual control component by operating the operation control; the interaction content includes: animation content associated with the image content, and the animation content corresponds to the real operation process of the actual control component; Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

2. The method according to claim 1, characterized in that The image content associated with the target commodity object includes: a three-dimensional model of the target commodity object.

3. The method according to claim 1, characterized in that The image content associated with the target product object includes: a two-dimensional picture or video of the target product object.

4. The method according to claim 1, characterized in that: The interaction type associated with the target interaction anchor point includes: an interaction type for automatically playing an animation of the image content associated with the target commodity object, and the interaction content includes animation content associated with the image content.

5. The method according to claim 4, characterized in that The display corresponding operation controls include: According to the style and control method of the corresponding actual control component in the target commodity object, a corresponding operation control is provided to simulate the real operation of the actual control component by operating the operation control.

6. The method according to claim 1, characterized in that The interaction type associated with the target interaction anchor point includes: an interaction type used to control the image content associated with the target commodity object to produce sound, light and electricity special effects, and the interaction content includes media content used to produce sound, light and electricity special effects.

7. The method according to claim 1, characterized in that The interaction type associated with the target interaction anchor point includes: an interaction type for controlling the image content associated with the target commodity object to perform component replacement, and the interaction content includes image content of replaceable components.

8. The method according to claim 7, characterized in that The display corresponding operation controls include: A plurality of operation options are provided according to the replaceable components, so as to perform a selection operation on the target components to be replaced through the operation options.

9. The method according to claim 1, characterized in that: The interaction type associated with the target interaction anchor point includes: an interaction type for playing the video and / or graphic content associated with the target commodity object, and the interaction content includes the video and / or graphic content associated with the target commodity object.

10. The method according to claim 9, characterized in that Also includes: After the target interaction anchor point is triggered, a content floating layer is created to play or display the video and / or graphic content associated with the target product object.

11. The method according to claim 1, characterized in that: The interaction anchor point is also associated with text content, and the text content is used to prompt the interaction content and / or interaction method; The method further comprises: When displaying the operation control, the copy content is displayed.

12. The method according to claim 1, characterized in that The interaction type associated with the target interaction anchor point includes a composite type composed of multiple different interaction types, and the interaction content includes multiple different types of interaction content; The operation controls corresponding to the display include: Multiple operation controls corresponding to the multiple different interaction types associated with the target interaction anchor are displayed to control the multiple different types of interactive content.

13. The method according to claim 1, characterized in that Also includes: Providing an interactive anchor point list in an area outside the image content in the current display interface, wherein the interactive anchor point list is used to display all interactive anchor points associated with the image content; After receiving a trigger operation on a target interaction anchor point in the interaction anchor point list, a corresponding operation control is displayed according to the interaction type information associated with the target interaction anchor point to control the interactive content associated with the target interaction anchor point.

14. The method according to claim 1, characterized in that Also includes: Distinguish and display the triggered interaction anchors from the untriggered interaction anchors.

15. The method according to claim 1, characterized in that The target commodity object includes a plurality of different minimum inventory units (SKUs), and different SKUs correspond to different image contents; The method further comprises: Provides an operation option for switching the display of image content of different SKUs.

16. The method according to claim 1, characterized in that The target commodity object is also associated with a related commodity object, and the related commodity object has a property for use in combination with the target commodity object; The method further comprises: An operation option for adding image content of the related commodity object is provided, so as to provide a display effect after the target commodity object is combined with other commodity objects.

17. The method according to claim 16, characterized in that If there are multiple combinations of the target commodity object and one of the related commodity objects, an operation option for switching the combination is provided.

18. A method for generating interactive information of a commodity object, characterized in that: include: Receive image content imported for a specified product object; The image content is displayed, and multiple types of interactive anchors and operation options for adding interactive anchors in the image content are provided; wherein the interactive anchors include at least one interactive type of interactive anchor, and different interactive types of interactive anchors correspond to different icon styles and different positions; After receiving the interactive anchor point adding operation through the operation option, determining the type of the added interactive anchor point and the information of the associated interactive content; wherein, the interactive anchor point is added to the image content so that the commodity object corresponding to the image content realizes the interactive capability, so that after the commodity object realizes the interactive capability, an interactive entrance associated with the commodity object is provided in different browsing nodes of the commodity object information system, and after receiving the interactive request through the interactive entrance, the commodity object is determined as the target commodity object to be interactively operated, and the interactive anchor point is displayed according to the display angle information and position information of the image content associated with the commodity object in the current display interface; A control component is associated with the interaction anchor according to the type of the interaction anchor. The control component is used to provide corresponding interactive content and corresponding operation controls according to the type of the interaction anchor when the interaction anchor is triggered, and to execute a processing flow, so that in the process of displaying the interactive content, the interactive content can be controlled through the operation controls; wherein the operation controls include: operation controls provided according to the style and manipulation method of the corresponding actual control components in the target commodity object, so as to simulate the actual operation of the actual control components by operating the operation controls; the interactive content includes: animation content associated with the image content, and the animation content corresponds to the actual operation process of the actual control components.

19. An information interaction method, characterized in that: include: A three-dimensional model associated with a target interactive scene is displayed, and at least one interactive anchor point associated with the three-dimensional model; wherein the interactive scene includes an interactive scene that has realized interactive capabilities, so that after the interactive scene realizes the interactive capabilities, interactive entrances associated with the interactive scene are provided in different browsing nodes in the commodity object information system, and after receiving an interactive request through the interactive entrance, the interactive scene is determined as a target interactive scene to be interactively operated; the realization of the interactive capabilities includes: pre-mounting interactive anchor points on the three-dimensional model associated with the interactive scene, the interactive anchor points include at least one interactive anchor point of an interactive type, and different interactive anchor points of different interactive types correspond to different icon styles and different positions; the interactive anchor points are displayed according to the display angle information and position information of the three-dimensional model associated with the interactive scene in the current display interface; After the target interaction anchor point is triggered, the corresponding interaction content and the corresponding operation control are displayed according to the interaction type associated with the target interaction anchor point, so that the interaction content can be controlled by the operation control during the display of the interaction content; wherein the operation control includes: an operation control provided according to the style and manipulation method of the corresponding actual control component in the target commodity object, so as to simulate the real operation of the actual control component by operating the operation control; the interaction content includes: animation content associated with the image content, and the animation content corresponds to the real operation process of the actual control component; Based on the input operation of the operation control, the interactive content associated with the target interactive anchor point is processed.

20. The method according to claim 19, characterized in that The target interactive scene includes: a commodity object interactive display scene, and the three-dimensional model includes a three-dimensional model of the commodity object.

21. The method according to claim 19, characterized in that The target interactive scene includes: a scene for interactively displaying objects on display in a target place, and the three-dimensional model includes a three-dimensional model of the place and / or the objects on display.

22. A commodity object information interactive device, characterized in that: include: A commodity object determination unit is used to determine a target commodity object; wherein the commodity object includes a commodity object that has realized the interactive capability, so that after the commodity object realizes the interactive capability, different browsing nodes in the commodity object information system provide interactive entrances associated with the commodity object, and after receiving an interactive request through the interactive entrance, the commodity object is determined as a target commodity object to be interactively operated; the realization of the interactive capability includes: pre-mounting an interactive anchor point on the image content of the commodity object, the interactive anchor point includes at least one interactive anchor point of an interactive type, and different interactive anchor points of different interactive types correspond to different icon styles and different positions; An image content display unit, used to display the image content associated with the target commodity object and at least one interactive anchor point associated with the image content; wherein the interactive anchor point is displayed according to the display angle information and position information of the image content associated with the commodity object in the current display interface; An operation control display unit is used to display corresponding interactive content and corresponding operation controls according to the interactive type associated with the target interactive anchor point after the target interactive anchor point is triggered, so as to control the interactive content through the operation controls during the display of the interactive content; wherein the operation controls include: operation controls provided according to the style and manipulation method of the corresponding actual control components in the target commodity object, so as to simulate the real operation of the actual control components by operating the operation controls; the interactive content includes: animation content associated with the image content, and the animation content corresponds to the real operation process of the actual control components; An interaction processing unit is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

23. A device for generating interactive information of commodity objects, characterized in that: include: An image content receiving unit, used to receive image content imported for a specified commodity object; An operation option providing unit, used to display the image content and provide multiple types of interactive anchor points, and operation options for adding interactive anchor points in the image content; wherein the interactive anchor points include at least one interactive type of interactive anchor points, and different interactive types of interactive anchor points correspond to different icon styles and different positions; An anchor point adding unit is used to determine the type of the added interactive anchor point and the information of the associated interactive content after receiving the interactive anchor point adding operation through the operation option; wherein, the interactive anchor point is added to the image content so that the commodity object corresponding to the image content realizes the interactive capability, so that after the commodity object realizes the interactive capability, the interactive entrance associated with the commodity object is provided in different browsing nodes of the commodity object information system, and after receiving the interactive request through the interactive entrance, the commodity object is determined as the target commodity object to be interactively operated, and the interactive anchor point is displayed according to the display angle information and position information of the image content associated with the commodity object in the current display interface; A control component associating unit is used to associate a corresponding control component with the interaction anchor according to the type of the interaction anchor, and the control component is used to provide corresponding interactive content and corresponding operation controls according to the type of the interaction anchor when the interaction anchor is triggered, and execute a processing flow, so that in the process of displaying the interactive content, the interactive content can be controlled through the operation controls; wherein the operation controls include: operation controls provided according to the style and manipulation method of the corresponding actual control components in the target commodity object, so as to simulate the actual operation of the actual control components by operating the operation controls; the interactive content includes: animation content associated with the image content, and the animation content corresponds to the actual operation process of the actual control components.

24. An information interaction device, characterized in that: include: A three-dimensional model display unit, used to display a three-dimensional model associated with a target interactive scene, and at least one interactive anchor point associated with the three-dimensional model; wherein the interactive scene includes an interactive scene that has realized interactive capabilities, so that after the interactive scene realizes the interactive capabilities, interactive entrances associated with the interactive scene are provided in different browsing nodes in the commodity object information system, and after receiving an interactive request through the interactive entrance, the interactive scene is determined as a target interactive scene to be interactively operated; the realization of the interactive capabilities includes: pre-mounting interactive anchor points on the three-dimensional model associated with the interactive scene, the interactive anchor points include at least one interactive anchor point of an interactive type, and different interactive anchor points of different interactive types correspond to different icon styles and different positions; the interactive anchor points are displayed according to the display angle information and position information of the three-dimensional model associated with the interactive scene in the current display interface; An operation control display unit is used to display corresponding interactive content and corresponding operation controls according to the interactive type associated with the target interactive anchor point after the target interactive anchor point is triggered, so as to control the interactive content through the operation controls during the display of the interactive content; wherein the operation controls include: operation controls provided according to the style and manipulation method of the corresponding actual control components in the target commodity object, so as to simulate the real operation of the actual control components by operating the operation controls; the interactive content includes: animation content associated with the image content, and the animation content corresponds to the real operation process of the actual control components; An interaction processing unit is used to process the interactive content associated with the target interaction anchor point based on the input operation of the operation control.

25. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the steps of the method described in any one of claims 1 to 21 are implemented.

26. An electronic device, characterized in that: include: one or more processors; as well as A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of claims 1 to 21.

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