Method and device for pushing advertising screen delivery value, and advertising screen

Abstract

The present invention provides a method for pushing the value of advertising screen placement, including: using radar to obtain the flow of people and individual information in a preset time period; assigning weights to the flow of people, individual information, and preset time period respectively; calculating the benchmark cost of advertising screen placement in the preset time period according to the flow of people, individual information, preset time period, and corresponding weights; obtaining the information of the advertising promoter; planning a suitable advertising placement charging plan according to the benchmark cost and the information of the advertising promoter; and pushing the advertising placement charging plan to the corresponding advertising promoter, so that the advertising promoter can make a decision. In addition, the present invention also provides a device for pushing the value of advertising screen placement, and an advertising screen. The technical solution of the present invention effectively solves the problem of opaque advertising screen placement value.

Description

Technical Field

[0001] The present invention relates to the field of radar technology, and in particular to a method and device for pushing the value of an advertising screen based on radar technology, and an advertising screen. Background Art

[0002] With the continuous deepening of informatization, people can see all kinds of information, such as advertisements, everywhere in their lives. In the current advertising billing scenario, the value and billing of the advertising equipment largely depend on subjective experience and the supply and demand relationship in the market. Taking the advertising screen as an example, the pricing and billing of advertisements are usually set according to the form, location, update cycle, etc. of the advertisement and the advertising screen. This pricing and billing method cannot be adjusted according to the audience's attention, and no matter what the environment of the advertisement is, the pricing and billing method will not change, resulting in many advertising billing irregularities, opacities, and inflexibility, resulting in a large amount of advertising budget waste. Summary of the invention

[0003] The present invention provides a method and device for pushing the advertising screen delivery value, and an advertising screen, which effectively solves the problem of opaque advertising screen delivery value.

[0004] In a first aspect, an embodiment of the present invention provides a method for pushing advertising screen delivery value, the pushing method comprising:

[0005] Use radar to obtain the flow of people in a preset time period and individual information;

[0006] Assigning weights to the flow of people, the individual information, and the preset time period respectively;

[0007] Calculate the benchmark cost of advertising screen placement in the preset time period according to the flow of people, the individual information, the preset time period, and the corresponding weight;

[0008] Obtain information about the advertising promoter;

[0009] Planning a suitable advertising placement charging plan based on the benchmark fee and the advertising promoter information; and

[0010] The advertising placement charging plan is pushed to the corresponding advertising promoter to enable the advertising promoter to make a decision.

[0011] In a second aspect, an embodiment of the present invention provides a device for pushing the value of an advertising screen, and the device for pushing the value of an advertising screen includes:

[0012] A memory for storing program instructions;

[0013] The processor is used to execute the program instructions to implement the method for pushing the advertising screen delivery value as described above.

[0014] In a third aspect, an embodiment of the present invention provides an advertising screen, which includes a radar and a push device for placing the value of the advertising screen as described above, wherein the push device is electrically connected to the radar.

[0015] The above-mentioned method and device for pushing the value of advertising screen placement, as well as the advertising screen, use data such as human traffic and individual information obtained by radar, set different weights and cost bases according to human traffic, individual information, and preset time periods, and calculate the benchmark cost of the advertising screen in the corresponding preset time period, so as to plan an advertising placement charging plan for the corresponding advertising promoter to choose. The advertising promoter can choose whether to place advertisements on the advertising screen and in what time period according to the advertising placement charging plan. The push method provided in this embodiment can charge a reasonable fee for the placement of advertising screens, making the advertising placement charges of advertising screens more transparent and standardized, thereby effectively improving the placement efficiency of advertising screens, avoiding the vacancy of advertising screens, and wasting the budget of advertising promoters. At the same time, each advertising screen is charged according to the human traffic and individual information in different preset time periods, making the advertising placement charges more flexible. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on the structures shown in these drawings without paying creative work.

[0017] Figure 1 The present invention provides a flowchart of a push method.

[0018] Figure 2 This is a first sub-flowchart of the push method provided in an embodiment of the present invention.

[0019] Figure 3 This is a second sub-flowchart of the push method provided in an embodiment of the present invention.

[0020] Figure 4 for Figure 1 Schematic diagram of application scenarios of the push method shown.

[0021] Figure 5 A schematic diagram of the internal structure of a pushing device provided in an embodiment of the present invention.

[0022] Figure 6 A schematic diagram of the internal structure of an advertising screen provided in an embodiment of the present invention.

[0023] The realization of the purpose, functional features and advantages of the present invention will be further explained in conjunction with embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0024] In order to make the purpose, technical scheme and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0025] The terms "first", "second", "third", "fourth", etc. (if any) in the specification and claims of this application and the above-mentioned drawings are used to distinguish similar planning objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate. In other words, the described embodiments are implemented according to an order other than that illustrated or described herein. In addition, the terms "including" and "having" and any of their variations may also include other content. For example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to only those steps or units that are clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0026] It should be noted that the descriptions of "first", "second", etc. in the present invention are only used for descriptive purposes and cannot be understood as indicating or implying their relative importance or implicitly indicating the number of the indicated technical features. Therefore, the features defined as "first" and "second" may explicitly or implicitly include one or more of the features. In addition, the technical solutions between the various embodiments can be combined with each other, but they must be based on the ability of ordinary technicians in the field to implement them. When the combination of technical solutions is contradictory or cannot be implemented, it should be deemed that such a combination of technical solutions does not exist and is not within the scope of protection required by the present invention.

[0027] Please refer to Figure 1 and Figure 4 , Figure 1 A flowchart of a push method provided by an embodiment of the present invention, Figure 4Schematic diagram of the application scenario of the push method provided in the embodiment of the present invention. The push method for the advertising screen delivery value is used to calculate the delivery value of the advertising screen, plan the charging plan according to the calculation result, and push it to the corresponding advertising promoter. The push method for the advertising screen delivery value is calculated using the relevant data obtained by the radar. Among them, the advertising screen includes but is not limited to electronic billboards, electronic light boxes, multimedia screens, interactive screens and other multimedia resource delivery devices; the radar is a millimeter wave radar, including but not limited to 24GHz millimeter wave radar, 77GHz millimeter wave radar, 79GHz millimeter wave radar, etc. Figure 4 Taking the illustrated scenario as an example, the radar 20 is disposed on the central axis of the advertising screen 100. The method for pushing the advertising screen delivery value specifically includes the following steps.

[0028] Step S102, using radar to obtain the flow of people and individual information in a preset time period. In this embodiment, the radar 20 is started and detected in a preset time period to generate the flow of people and individual information in the preset area A. Among them, the preset time period is a period of time in every half hour, and the duration of a period of time is 0.5-5 minutes. Preferably, the preset time period is the first minute of every half hour. For example, the preset time period can be 6:00-6:01, or 6:30-6:31, etc. In some feasible embodiments, the preset time period can be any minute in half an hour; the preset time period can be 2 minutes, 3 minutes, or 4 minutes; the preset time period can also be a period of time in every hour or every 20 minutes. It can be understood that the interval and duration of the preset time period can be set according to the installation environment of the advertising screen 100, which is not limited here. The preset area A can be a semicircular area with the center of the advertising screen 100 as the dot, or a square area or a triangular area with the center of the advertising screen 100 as the midpoint, which is not limited here. The following will take the preset area A as a semicircular area as an example for detailed description. The size of the preset area A can be set according to the installation environment of the advertising screen 100. The installation environment includes but is not limited to outdoor or indoor, such as subway passages, bus stations, carriages of public transportation such as subways or buses, elevator cabins, waiting halls, building facades, etc.

[0029] In this embodiment, the method of using the radar 20 to obtain the flow of people in the preset time period is specifically: using the radar 20 to detect individuals entering the preset area A from the boundary of the preset area A and leaving the preset area A from the boundary of the preset area A in the preset time period, and counting the number of individuals as the flow of people. Among them, the flow of people is the sum of the number of individuals entering the preset area A and the number of individuals leaving the preset area A. It can be understood that when the radar 20 detects the presence of a reflection signal of an individual in the preset area A, it means that the individual has entered the preset area A from the boundary of the preset area A; when the radar 20 detects that the reflection signal of an individual in the preset area A disappears, it means that the individual has left the preset area A from the boundary of the preset area A.

[0030] In this embodiment, the individual information includes attribute tags, residence time, and transit time. The method of using the radar 20 to obtain the attribute tags of the preset time period is specifically: using the radar 20 to detect the vital signs of individuals in the preset area A within the preset time period and form vital sign information, and setting corresponding attribute tags for the individuals according to the vital sign information. Among them, vital signs include but are not limited to heartbeat and breathing, and vital sign information includes but is not limited to heart rate and respiratory frequency, and attribute tags include adults and children. Specifically, the radar 20 can obtain the respiratory frequency and / or heart rate of the individual by detecting the rise and fall of the chest of the individual. Since the respiratory frequency and heart rate of adults and children are different, the individual can be divided into an adult or a child by judging the size of the respiratory frequency and / or heart rate. The method of using the radar 20 to obtain the residence time and transit time of the preset time period is specifically: using the radar 20 to track the individuals in the preset area A within the preset time period and form tracking information, and calculating the time that the individual stays in front of the advertising screen 100 according to the tracking information as the residence time, and calculating the time that the individual is in the preset area A according to the tracking information as the transit time. Among them, the tracking information includes but is not limited to a motion trajectory with trajectory points, and a timestamp corresponding to each trajectory point. It is understandable that the individual moves in the direction of the advertising screen 100, then stops, and moves again after a period of time, which can indicate that the individual stays in front of the advertising screen 100 and may watch the advertising screen 100. Therefore, when the direction of the formation of the individual's motion trajectory is toward the advertising screen 100, and no new trajectory point is formed within a period of time after the formation of the individual's latest trajectory point, the difference between the timestamp of the trajectory point and the timestamp of the next trajectory point is calculated as the residence time. It is understandable that when the individual enters the preset area A from the boundary of the preset area A, the first trajectory point of the individual's motion trajectory is formed; when the individual leaves the preset area A from the boundary of the preset area A, the last trajectory point of the individual's motion trajectory is formed. Therefore, the difference between the timestamp of the first trajectory point and the timestamp of the last trajectory point of the individual's motion trajectory is calculated as the transit time.

[0031] Please see again Figure 1 and Figure 4 , step S104, weights are assigned to the flow of people, individual information, and preset time periods respectively. In this embodiment, weights are assigned to the flow of people, individual information, and preset time periods according to the principle that individual information is the most important. That is to say, in the process of weighting, the importance of individual information is given priority. It can be understood that since individual information includes information such as attribute labels, residence time, and transit time, the attribute labels, residence time, and transit time of each individual will be different, so each individual is set with a weight. In this embodiment, the weight of individual information can be the average of all individual weights, the weight of individual information can be the mode of all individual weights, and the weight of individual information can also be the median of all individual weights. Different preset time periods, such as morning and evening peak periods, have different effects on the value of advertising screen placement. Therefore, different preset time periods have different weights. For example, the weight of the preset time period in the morning and evening peak periods is greater than the weight of the preset time period in the flat period. The specific process of how to assign weights to the flow of people, individual information, and preset time periods will be described below.

[0032] Step S106, calculate the benchmark cost of the advertising screen placement in the preset time period according to the flow of people, individual information, preset time period, and corresponding weights. In this embodiment, the environmental information of the advertising screen 100 is obtained, and the corresponding cost base is set for the flow of people, individual information, and preset time period according to the environmental information. Among them, the environmental information includes but is not limited to the installation environment of the advertising screen 100, the size of the advertising screen 100, and the installation height of the advertising screen 100. Specifically, when the installation environment of the advertising screen 100 is outdoor, the cost base of the preset time period is set to a first value; when the installation environment of the advertising screen 100 is indoor, the cost base of the preset time period is set to a second value. Among them, the first value is greater than the second value. When the size of the advertising screen 100 is greater than or equal to the first threshold, the cost base of the individual information is set to a third value; when the size of the advertising screen 100 is less than the first threshold, the cost base of the individual information is set to a fourth value. Among them, the third value is greater than the fourth value. When the installation height of the advertising screen 100 is greater than or equal to the second threshold, the cost base for setting the flow of people is the fifth value; when the installation height of the advertising screen 100 is less than the second threshold, the cost base for setting the flow of people is the sixth value. The fifth value is greater than the sixth value. In this embodiment, the specific values ​​of the first value, the second value, the third value, the fourth value, the fifth value, the sixth value, the first threshold, and the second threshold can be set according to actual conditions and are not limited here.

[0033] After setting the corresponding cost bases for the flow of people, individual information, and preset time period, the cost bases of the flow of people, the cost bases of individual information, and the cost bases of the preset time period and the corresponding weights are calculated respectively, and then the sum of the products is calculated as the benchmark cost for the placement of the advertising screen in the preset time period. For example, when the environmental information of the advertising screen 100 is outdoor, the size of the advertising screen 100 is less than the first threshold, and the installation height of the advertising screen 100 is greater than the second threshold, the cost base for the preset time period is set to the first value, the cost base for the individual information is set to the fourth value, and the cost base for the flow of people is set to the fifth value. If the weight of the flow of people is 10, the weight of the individual information is 15, and the weight of the preset time period is 8, then the benchmark cost for the placement of the advertising screen in the preset time period is the sum of 10*the fifth value, 15*the fourth value, and 8*the first value.

[0034] Step S108, obtaining the advertisement promoter information. In this embodiment, the advertisement promoter information includes but is not limited to the name of the advertisement promoter, the historical cost of placing advertisements, and the historical time period of placing advertisements.

[0035] Step S110, plan a matching advertising placement charging plan based on the benchmark fee and the information of the advertising promoter. In this embodiment, the advertising placement charging plan includes multiple preset time periods and corresponding benchmark charging standards. It can be understood that the benchmark fees calculated for the same advertising screen 100 in different preset time periods are different. Among them, the benchmark charging standard can increase or decrease the benchmark fee according to the historical fees and historical time periods for the advertising promoter to place advertisements. For example, if the historical cost of the advertising promoter to place advertisements is high, the benchmark fee can be increased; if the historical time period for the advertising promoter to place advertisements includes the preset time period, the benchmark fee can be increased. The range of increase and decrease is set according to the actual situation and is not limited here.

[0036] Step S112: Push the advertising charging plan to the corresponding advertising promoter so that the advertising promoter can make a decision. The advertising promoter can choose whether to place an advertisement on the corresponding advertising screen 100 and at what time period according to the advertising charging plan.

[0037] In the above embodiment, the data such as the flow of people and individual information obtained by radar are used to set different weights and cost bases according to the flow of people, individual information, and preset time periods, and the benchmark cost of the advertising screen in the corresponding preset time period is calculated, so as to plan the advertising placement charging plan for the corresponding advertising promoter to choose. The push method provided in this embodiment can charge a reasonable fee for the placement of advertising screens, making the advertising placement charges of advertising screens more transparent and standardized, thereby effectively improving the delivery efficiency of advertising screens, avoiding the vacancy of advertising screens, and wasting the budget of advertising promoters. At the same time, each advertising screen is charged according to the flow of people and individual information in different preset time periods, making the advertising placement charges more flexible.

[0038] Please refer to Figure 2 , which is a first sub-flow chart of the push method provided by the embodiment of the present invention. Step S104 specifically includes the following steps.

[0039] Step S202, calculate the time ratio of the individual's residence time and transit time. In this embodiment, the time ratio of each individual's residence time and transit time is calculated, and the average value of all individual time ratios is calculated. In some feasible embodiments, the median or mode can be taken from all individual time ratios.

[0040] Step S204, determine whether the time ratio is greater than or equal to a preset value. The preset value can be set according to the installation environment of the advertising screen 100 and is not limited here. When the time ratio is greater than or equal to the preset value, execute step S206; when the time ratio is less than the preset value, execute step S208.

[0041] Step S206: The weight assigned to the individual information is greater than the weight assigned to the flow of people and the weight assigned to the preset time period. That is, the weight assigned to the individual information is greater than the weight assigned to the flow of people and the weight assigned to the preset time period.

[0042] Step S208: The weight assigned to the individual information is smaller than the weight assigned to the flow of people and the weight assigned to the preset time period. That is, the weight assigned to the individual information is smaller than the weight assigned to the flow of people and the weight assigned to the preset time period.

[0043] In this embodiment, the weight between the flow of people and the preset time period can be set according to the flow of people or the preset time period. Specifically, when the flow of people is greater than the third threshold, the weight of the flow of people is greater than the weight of the preset time period. Alternatively, when the preset time period is in a special period, such as the morning and evening rush hours, the weight of the preset time period is greater than the weight of the flow of people.

[0044] In the above embodiment, since the individual's stay time indicates the time the individual stays in front of the advertising screen to watch the advertising screen, the longer the stay time, the more effectively the individual can receive the information transmitted by the advertising screen. When the time ratio is greater than or equal to the preset value, the weight of the individual information is set to be greater than the weight of the flow of people and the preset time period. Judging the importance of individual information based on the time ratio of the individual's stay time and the passing time can make the advertising placement charging plan more meaningful, thereby making the advertising placement charges more reasonable.

[0045] Please refer to Figure 3 , which is a second sub-flow chart of the push method provided by the embodiment of the present invention. Step S104 also includes the following steps.

[0046] Step S302: when the attribute label is adult and the time ratio is greater than or equal to a preset value, assign the first weight to the individual information.

[0047] Step S304: when the attribute label is adult and the time ratio is less than a preset value, a second weight is assigned to the individual information.

[0048] Step S306: When the attribute label is child, a third weight is assigned to the individual information. The first weight is greater than the second weight, and the second weight is greater than the third weight. The specific values ​​of the first weight, the second weight, and the third weight can be set according to actual conditions and are not limited here.

[0049] In the above embodiment, since adults can better receive and digest the information conveyed by the advertising screen and are able to pay for it, the weight of the adult individual is greater than that of the child individual. Judging the importance of individual information based on the individual attribute label can make the advertising placement charging plan more meaningful, thereby making the advertising placement charging more reasonable.

[0050] Please refer to Figure 5 , which is a schematic diagram of the internal structure of the push device provided by an embodiment of the present invention. The push device 10 for the advertising screen delivery value includes a memory 11 and a processor 12. The memory 11 is used to store program instructions, and the processor 12 is used to execute program instructions to implement the above-mentioned advertising screen delivery value push method.

[0051] In some embodiments, the processor 12 may be a central processing unit (CPU), a controller, a microcontroller, a microprocessor or other data processing chip, and is used to execute program instructions stored in the memory 11 .

[0052] The memory 11 includes at least one type of readable storage medium, which includes flash memory, hard disk, multimedia card, card-type memory (for example, SD or DX memory, etc.), magnetic memory, disk, optical disk, etc. In some embodiments, the memory 11 can be an internal storage unit of a computer device, such as a hard disk of a computer device. In other embodiments, the memory 11 can also be a storage device of an external computer device, such as a plug-in hard disk equipped on a computer device, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (FlashCard), etc. Further, the memory 11 can also include both an internal storage unit of a computer device and an external storage device. The memory 11 can not only be used to store application software and various types of data installed on the computer device, such as the code of a method for pushing the value of advertising screen delivery, but can also be used to temporarily store data that has been output or is to be output.

[0053] Please refer to Figure 6 , which is a schematic diagram of the internal structure of the advertising screen provided in an embodiment of the present invention. The advertising screen 100 includes, but is not limited to, various multimedia resource delivery devices such as electronic billboards, electronic light boxes, multimedia screens, and interactive screens. The advertising screen 100 includes a radar 20, and a push device 10 for the advertising screen delivery value. In this embodiment, the push device 10 is electrically connected to the radar 20, and the radar 20 is a millimeter wave radar, including but not limited to a 24GHz millimeter wave radar, a 77GHz millimeter wave radar, a 79GHz millimeter wave radar, and the like. Among them, the push device 10 and the radar 20 can be set as one body or separately, which is not limited here. The specific structure of the push device 10 refers to the above embodiment. Since the advertising screen 100 adopts all the technical solutions of all the above embodiments, it has at least all the beneficial effects brought about by the technical solutions of the above embodiments, which will not be repeated here.

[0054] Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include these modifications and variations.

[0055] The above examples are only preferred embodiments of the present invention, and certainly cannot be used to limit the scope of the present invention. Therefore, equivalent changes made according to the claims of the present invention still fall within the scope of the present invention.

Claims

1. A method for pushing the value of advertising screen placement, characterized in that: The push method includes: Use radar to obtain the flow of people in a preset time period and individual information; Assigning weights to the flow of people, the individual information, and the preset time period respectively; wherein the individual information includes individual information of each individual, assigning corresponding weights to each individual according to the individual information of each individual, and determining the weight of the individual information according to the weights of all individuals; the individual information includes residence time, transit time, and attribute labels, and the attribute labels include adults and children; assigning weights to the flow of people, the individual information, and the preset time period respectively specifically includes: Calculate the time ratio between the stay time and the transit time; Determine whether the time ratio is greater than or equal to a preset value; When the time ratio is greater than or equal to the preset value, the weight assigned to the individual information is greater than the weight assigned to the flow of people and the weight assigned to the preset time period; When the time ratio is less than the preset value, the weight assigned to the individual information is less than the weight assigned to the flow of people and the weight assigned to the preset time period; When the attribute label is adult and the time ratio is greater than or equal to the preset value, assigning a first weight to the individual information; When the attribute label is adult and the time ratio is less than the preset value, assigning a second weight to the individual information; When the attribute label is child, assigning a third weight to the individual information, wherein the first weight is greater than the second weight, and the second weight is greater than the third weight; Calculate the benchmark cost of advertising screen placement in the preset time period according to the flow of people, the individual information, the preset time period, and the corresponding weight; Obtain information about the advertising promoter; Planning a suitable advertising placement charging plan based on the benchmark fee and the advertising promoter information; and The advertising placement charging plan is pushed to the corresponding advertising promoter to enable the advertising promoter to make a decision.

2. The method for pushing the advertising screen delivery value according to claim 1, characterized in that: The use of radar to obtain individual information in a preset time period specifically includes: Using the radar to track individuals in a preset area during the preset time period and generate tracking information; Calculating the time that the individual stays in front of the advertising screen according to the tracking information as the stay time; and The time that the individual is in the preset area is calculated according to the tracking information as the transit time.

3. The method for pushing the advertising screen delivery value according to claim 1, characterized in that: Using radar to obtain individual information for a preset time period also includes: Using the radar to detect vital signs of individuals in a preset area within the preset time period and generate vital sign information; and A corresponding attribute label is set for the individual according to the vital sign information.

4. The method for pushing the advertising screen delivery value according to claim 1, characterized in that: Before calculating the benchmark cost of advertising screen delivery in the preset time period according to the flow of people, the individual information, the preset time period, and the corresponding weight, the push method further includes: Obtaining environmental information of the advertising screen; and According to the environmental information, corresponding fee bases are set for the human flow, the individual information, and the preset time period.

5. The method for pushing the advertising screen delivery value according to claim 4, characterized in that: Calculating the benchmark cost of advertising screen placement in the preset time period according to the flow of people, the individual information, the preset time period, and the corresponding weights specifically includes: Calculating the cost base of the flow of people, the cost base of the individual information, and the product of the cost base of the preset time period and the corresponding weight respectively; and The sum of the products is calculated as the benchmark cost for advertising screen placement in the preset time period.

6. The method for pushing the advertising screen delivery value according to claim 1, characterized in that: Using radar to obtain the flow of people in a preset time period specifically includes: Using the radar to detect individuals entering the preset area from a boundary of the preset area and individuals leaving the preset area from the boundary of the preset area within the preset time period; and The number of the individuals is counted as the human flow.

7. A device for pushing the value of advertising screens, characterized in that: The device for pushing the value of advertising screens includes: A memory for storing program instructions; A processor is used to execute the program instructions to implement the method for pushing the advertising screen delivery value as described in any one of claims 1 to 6.

8. An advertising screen, characterized in that: The advertising screen includes a radar and a push device for placing the advertising screen value as described in claim 7, and the push device is electrically connected to the radar.

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