Space Station-based Advertising Method, System and Storage Medium

Abstract

The present invention discloses an advertising placement method, system and storage medium based on a space station. The method includes: obtaining total promoted product order information and storing it in the space station; sending promotion tasks to users of the shopping platform in a targeted manner; generating promoted product order information and storing it in the space station after receiving the task completion information of the users; sending promoted products to the users after receiving the pick-up instruction information of the users, where the pick-up instruction information includes the delivery address and the delivery time; counting the completion situation of the users for the promotion tasks and the processing situation of the users for the promoted product order information, and analyzing the acceptance degree of the users for the promoted products. For the advertising placement method, system and storage medium based on the space station of the present invention, a space station is set up, and the promotion tasks are sent to potential users in a targeted manner, so that the advertising placement is more accurate. On the other hand, the shopping platform can accurately count the acceptance degree of the users who are sent the promotion tasks for the promoted products.

Description

Technical Field

[0001] The present invention relates to the field of e-commerce platforms, and particularly to an advertising placement method, system and storage medium based on a space station. Background Art

[0002] Online advertising placement, that is, network promotion, is to carry out publicity and promotion activities using the Internet. The objects to be promoted can be enterprises, products, governments, individuals, or various forms of products, etc. With the development of network technology and applications, the Internet has gradually become a self-contained marketing platform, so online network promotion is also called network marketing.

[0003] Existing online network promotion mainly involves paying fees to the promotion platform, and the platform promotes to users in the form of advertisements. However, existing online promotion methods have drawbacks. On the one hand, the advertisements of the platform are targeted at all platform users, and the users for advertising placement are not accurate enough. On the other hand, it is impossible to accurately know the preferences of users for the promoted products. Summary of the Invention

[0004] The present invention provides an advertising placement method, system and storage medium based on a space station, and adopts the following technical solutions:

[0005] An advertising placement method based on a space station includes the following steps:

[0006] Obtain the total promoted product order information and store it in the space station. The total promoted product order information includes product information and the quantity of products;

[0007] Send promotion tasks to the users of the shopping platform in a targeted manner;

[0008] After receiving the task completion information of the user, generate promoted product order information and store it in the space station;

[0009] Receive the pick-up instruction information of the user and send the promoted products to the user. The pick-up instruction information includes the delivery address and the delivery time;

[0010] Statistically analyze the completion of the promotion tasks by the users and the processing of the promoted product order information by the users, and analyze the acceptance degree of the users for the promoted products.

[0011] Further, after generating the promoted product order information and storing it in the space station after receiving the task completion information of the user, the advertising placement method based on the space station further includes:

[0012] Update the total promoted product order information and make an adaptive adjustment to the quantity of products therein;

[0013] When the quantity of products in the total promoted product order information is 0, automatically stop the task placement activity.

[0014] Further, the specific method for sending promotion tasks to users of the shopping platform is as follows:

[0015] Obtain the user attributes of users in the platform;

[0016] Intelligently analyze the product information and user attributes, and automatically match users who meet the criteria. The product information includes the product name and product attributes;

[0017] Send promotion tasks to the matched users.

[0018] Further, the specific method for intelligently analyzing the product information and user attributes and automatically matching users who meet the criteria is as follows:

[0019] Calculate the matching degree of the product information and user attributes, and select users whose matching degree exceeds the preset value.

[0020] Further, after intelligently analyzing the product information and user attributes and automatically matching users who meet the criteria, the advertising placement method based on the space station further includes:

[0021] Count the matched users, and sort the matched users in descending order of the matching degree;

[0022] The number of products in the total promoted product order information is n. Select 100n - 200n users from the sorted users in descending order of the matching degree to send promotion tasks.

[0023] Further, after the preset time is reached when promoting tasks are first sent to 100n - 200n users, if the number of products in the total promoted product order information is still m, then select 200m - 300m users from the remaining matched users in descending order of the matching degree for secondary task placement.

[0024] Further, before sending promotion tasks to the matched users, the advertising placement method based on the space station further includes:

[0025] Determine the placement time of the promotion task according to the product information.

[0026] Further, before sending promotion tasks to the matched users, the advertising placement method based on the space station further includes:

[0027] Determine the task form of the promotion task according to the product information.

[0028] An advertising placement system based on the space station includes a client, a supplier server, and a platform server. The platform server is equipped with a space station;

[0029] The supplier server is used for the supplier to set promoted products to generate total promoted product order information;

[0030] The platform server is used to obtain total promotional product order information and send targeted promotional tasks to users on the shopping platform based on the total promotional product order information. After receiving the user's completed task information, it generates promotional product order information and stores it in the space station. It is also used to count the user's completion of promotional tasks and the user's processing of promotional product order information, and analyze the user's acceptance of the promoted product.

[0031] The client is used for users to complete promotion tasks and process promotion product order information;

[0032] The supplier server is also used to receive the user's pick-up instruction information and send the promotional products to the user. The pick-up instruction information includes the shipping address and shipping time.

[0033] A computer-readable storage medium stores a computer program, which, when executed by a processor, implements the steps of the aforementioned space station-based advertising delivery method.

[0034] The benefit of the present invention lies in the space station-based advertising delivery method, system and storage medium provided. Promotional tasks are sent to potential users in a targeted manner, and advertising delivery is more accurate. On the other hand, the shopping platform can accurately count the acceptance of the promoted products by users who are assigned promotional tasks. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] Figure 1 It is an application scenario diagram of the present invention;

[0036] Figure 2 It is a schematic diagram of the space station-based advertising delivery method of the present invention. DETAILED DESCRIPTION

[0037] The present invention will be described in detail below with reference to the accompanying drawings and specific embodiments.

[0038] The present application discloses a space station-based advertising method, which is applied to Figure 1The client, supplier server, and platform server shown. The client and the supplier server are connected to the platform server via a network. A shopping platform and a space station are built in the platform server. The supplier server is used for the supplier to set the promoted products to generate the total promoted product order information. The platform server is used to obtain the total promoted product order information and send targeted promotion tasks to the users of the shopping platform according to the total promoted product order information. After receiving the task completion information from the users, it generates the promoted product order information and stores it in the space station. It is also used to count the completion of the promotion tasks by the users and the processing of the promoted product order information by the users, and analyze the acceptance of the promoted products by the users. The client is used for the users to complete the promotion tasks and process the promoted product order information. The supplier server is also used to receive the pick-up instruction information from the users and send the promoted products to the users, where the pick-up instruction information includes the delivery address and the delivery time.

[0039] The client can specifically be a desktop terminal or a mobile terminal, and the mobile terminal can specifically be at least one of a mobile phone, a tablet computer, a laptop computer, etc. The platform server can be implemented by an independent server or a server cluster composed of multiple servers. The operator server can also be implemented by an independent server or a server cluster composed of multiple servers. The space station is a virtual space established by the platform server for storing data.

[0040] Refer to Figure 2 , a method for advertising placement based on a space station in this application specifically includes the following steps: S1: Obtain the total promoted product order information and store it in the space station. The total promoted product order information includes product information and the quantity of products. S2: Send targeted promotion tasks to the users of the shopping platform. S3: After receiving the task completion information from the users, generate the promoted product order information and store it in the space station. S4: Receive the pick-up instruction information from the users and send the promoted products to the users. The pick-up instruction information includes the delivery address and the delivery time. S5: Count the completion of the promotion tasks by the users and the processing of the promoted product order information by the users, and analyze the acceptance of the promoted products by the users. The following specifically introduces the above steps.

[0041] For step S1: Obtain the total promoted product order information and store it in the space station. The total promoted product order information includes product information and the quantity of products.

[0042] First, the supplier uses the promoted products as rewards and promotes tasks through the shopping platform. The supplier pre-provides a number of free promoted products to the shopping platform. Specifically, the supplier server sets the specific information of the products to be promoted, including setting the product information and the quantity of products, and generates the promoted product order information and sends it to the platform server. After receiving the promoted product order information, the platform server stores it in the space station.

[0043] For step S2: Directly send promotion tasks to the users of the shopping platform.

[0044] Specifically, after receiving the promotion product order information, the platform server directly sends promotion tasks to the users of the shopping platform according to the promotion product order information.

[0045] In this embodiment, the specific method for directly sending promotion tasks to the users of the shopping platform is as follows: Obtain the user attributes of the users in the platform. Intelligently analyze the product information and user attributes, and automatically match the users who meet the criteria. The product information includes the product name and product attributes. Send promotion tasks to the matched users.

[0046] It can be understood that the browsing information, search information, and purchase information of the users on the shopping platform will all constitute the personal data of the users. The shopping platform can intelligently analyze the attribute information of the users based on the above information, and these attribute information reflect the preferences of the users. The platform server can intelligently analyze the product information of the promotion products and the attribute information of all users, automatically match the users suitable for sending promotion tasks, and then send promotion tasks to these users.

[0047] Among them, the specific method for intelligently analyzing the product information and user attributes and automatically matching the users who meet the criteria is as follows: Calculate the matching degree between the product information and user attributes, and select the users whose matching degree exceeds the preset value. In this application, the method for calculating the matching degree between the product information and user attributes can adopt existing intelligent data processing methods, such as using a text similarity algorithm to calculate the similarity between the product information and user attributes, and taking the similarity value as the value of the matching degree.

[0048] Specifically, the matching degree between the product information and user attributes can be automatically calculated by an intelligent algorithm, and the users exceeding the preset value can be selected according to the calculated matching degree value.

[0049] More preferably, after intelligently analyzing the product information and user attributes and automatically matching the users who meet the criteria, the advertising placement method based on the space station further includes: Count the matched users, and arrange the matched users in descending order according to the matching degree. Assume that the number of products in the total promotion product order information is n, and 100n - 200n users are sequentially selected from the arranged users in descending order of the matching degree to send promotion tasks.

[0050] It can be understood that directly selecting based on the preset matching degree value may result in too many users being matched. Sending promotion tasks to a large number of users simultaneously, on the one hand, the task rewards are limited, and there may be an obvious situation where it is impossible to smoothly receive the prizes for completing the tasks. On the other hand, it will also lead to a lack of strong pertinence in the user group receiving the promotion tasks. Therefore, in this application, the number of promoted users is determined according to the number of rewards provided by the supplier. In this application, the number of products in the total promoted product order information is n, and 100n - 200n users are sequentially selected from the arranged users in descending order of matching degree to launch the promotion tasks. For example, if the supplier intends to provide 1000 promoted products to the platform for advertising, in order to promote the advertisement to more accurate users, after the shopping platform selects the eligible users according to the preset matching degree value, from these selected users, in descending order of matching degree, another 1000 * 100 to 1000 * 200 users are selected for precise placement.

[0051] As a more preferred implementation manner, after the promotion tasks are launched to 100n - 200n users for the first time and reach the preset time, assuming that the number of products remaining in the total promoted product order information is m, then 200m - 300m users are sequentially selected from the remaining matched users in descending order of matching degree for the secondary task placement.

[0052] It can be understood that after the first launch of the promotion tasks, if the prizes are all claimed within the time limit, then the promotion of this task is completed. However, if after the promotion tasks are launched to 100n - 200n users for the first time and reach the preset time, there are still m prizes remaining, then 200m - 300m users are sequentially selected from the remaining matched users in descending order of matching degree for the secondary task placement to ensure that more users in need can participate in the promotion activity.

[0053] In the above case, assuming that one week after the first advertisement placement, there are still 50 pieces among the 1000 promoted products remaining, then 200 * 50 to 300 * 50 users are sequentially selected from the remaining matched users in descending order of matching degree for the secondary advertisement placement.

[0054] For step S3: After receiving the task completion information of the user, generate the promoted product order information and store it in the space station.

[0055] In this embodiment, before sending the promotion tasks to the matched users, the advertisement placement method based on the space station further includes:

[0056] Determine the placement time of the promotion tasks according to the product information, and determine the task form of the promotion tasks according to the product information.

[0057] The release time of the promotion task can be determined according to the nature of the promoted product. The specific release form of the promotion task can be to complete the task by viewing the video, forwarding to the Moments, or forwarding to a WeChat group, etc. It can be understood that the release form of the promotion task can also be other forms.

[0058] After receiving the task completion information of the user and generating the promoted product order information and storing it in the space station, the advertising placement method based on the space station further includes: updating the total promoted product order information and making an adaptive adjustment to the quantity of the products therein. Whenever receiving the task completion information of the user, it means that a share needs to be allocated from the total promoted product order information to the user who has completed the task. The so-called adaptive adjustment means that each time the task completion information of the user is received, the quantity of the products in the total promoted product order information is reduced by 1. When the quantity of the products in the total promoted product order information is 0, the task release activity is automatically stopped.

[0059] For step S4: Receiving the pick-up instruction information of the user and sending the promoted product to the user, the pick-up instruction information includes the delivery address and the delivery time.

[0060] Specifically, after the user terminal sets the delivery address and the delivery time, the supplier sends the product to the user who has completed the task according to the above information.

[0061] For step S5: Counting the completion situation of the user for the promotion task and the processing situation of the user for the promoted product order information, and analyzing the acceptance degree of the user for the promoted product.

[0062] The users who receive the promotion advertisement will decide whether to complete the promotion task according to their own interest in the promoted product. At the same time, the users who complete the promotion task need to pay the mailing fee to obtain the promoted product. According to whether the user completes the product pick-up step, the interest degree of the user in the promoted product can be further judged. Therefore, in this application, the completion situation of the user for the promotion task and the processing situation of the user for the promoted product order information are counted, and the acceptance degree of the user for the promoted product is analyzed. It can be understood that when the user withdraws the reward, there are other purchased products that need to be delivered, and the shopping platform can send the reward product and the other purchased products to the user together, reducing the mailing fee of the user.

[0063] In the foregoing described embodiments, when the supplier provides the promoted product for the promotion activity, only one promoted product is selected for promotion. It can be understood that according to the actual situation, the supplier can select multiple types of products for promotion in the promotion activity, and the users who receive the promotion advertisement can select one of them, which can improve the accuracy of the advertisement promotion. At the same time, the promotion advertisements of different suppliers may also be pushed to the same user.

[0064] The present application also discloses an advertising placement system based on a space station for implementing the above method. Specifically, the advertising placement system based on the space station includes a client, a supplier server, and a platform server, and a space station is built on the platform server. The supplier server is used for the supplier to set the promoted products to generate the total promoted product order information. The platform server is used for obtaining the total promoted product order information and sending targeted promotion tasks to the users of the shopping platform according to the total promoted product order information, generating the promoted product order information and storing it in the space station after receiving the task completion information of the users, and is also used for counting the completion situation of the users for the promotion tasks and the processing situation of the users for the promoted product order information, and analyzing the acceptance degree of the users for the promoted products. The client is provided for the users to complete the promotion tasks and process the promoted product order information. The supplier server is also used for receiving the delivery instruction information of the users and sending the promoted products to the users, and the delivery instruction information includes the delivery address and the delivery time.

[0065] The present application also discloses a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the foregoing advertising placement method based on the space station are implemented.

[0066] Those of ordinary skill in the art can understand that all or part of the processes in implementing the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, storage, database, or other medium used in the various embodiments provided in the present application can include non-volatile and / or volatile memories. The non-volatile memory can include a read-only memory (ROM), a programmable ROM (PROM), an electrically programmable ROM (EPROM), an electrically erasable programmable ROM (EEPROM), or a flash memory. The volatile memory can include a random access memory (RAM) or an external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0067] The basic principles, main features and advantages of the present invention have been shown and described above. Those skilled in the art should understand that the above embodiments do not limit the present invention in any form. Any technical solutions obtained by means of equivalent replacement or equivalent transformation fall within the protection scope of the present invention.

Claims

1. A space station-based advertising method, characterized in that: The following steps are involved: Obtaining total promotional product order information and storing it in the space station, wherein the total promotional product order information includes product information and product quantity; Send targeted promotional tasks to users of shopping platforms; After receiving the user's completed task information, generate promotional product order information and store it in the space station; receiving a user's pickup instruction information and sending the promotional product to the user, wherein the pickup instruction information includes a shipping address and a shipping time; Collect statistics on users’ completion of the promotion tasks and their processing of the promotion product order information, and analyze users’ acceptance of the promotion product; After generating the promotional product order information after receiving the user's task completion information and storing it in the space station, the space station-based advertising delivery method further includes: Updating the total promotional product order information and adaptively adjusting the quantity of the products therein; When the quantity of goods in the total promotional goods order information is 0, the task delivery activity is automatically stopped; The specific method of sending promotion tasks to users of the shopping platform is as follows: Get the user attributes of users in the platform; Intelligently analyzing the product information and the user attributes, and automatically matching users that meet the criteria, wherein the product information includes product name and product attributes; Sending the promotion task to the matched users; After the intelligent analysis of the product information and the user attributes to automatically match users that meet the criteria, the space station-based advertising method further includes: Count the matched users and sort them from highest to lowest according to the matching degree; The number of commodities in the total promotion commodity order information is n, and 100n-200n users are selected from the arranged users in descending order of matching degree to place the promotion task.

2. The space station-based advertising method according to claim 1, characterized in that: After the promotion task is initially delivered to 100n-200n users for a preset time, if there are still m products in the total promotion product order information, 200m-300m users will be selected from the remaining matched users in descending order of matching degree for secondary task delivery.

3. The space station-based advertising method according to claim 1, characterized in that: Before the matched user sends the promotion task, the space station-based advertising delivery method further includes: The delivery time of the promotion task is determined according to the product information.

4. The space station-based advertising method according to claim 1, characterized in that: Before the matched user sends the promotion task, the space station-based advertising delivery method further includes: The task form of the promotion task is determined according to the product information.

5. An advertising delivery system based on a space station, characterized in that: It includes a client, a supplier server and a platform server, and the platform server is equipped with a space station; The supplier server is used for suppliers to set promotional products to generate total promotional product order information; The platform server is used to obtain the total promotional product order information and send promotional tasks to users of the shopping platform based on the total promotional product order information. After receiving the user's task completion information, it generates promotional product order information and stores it in the space station. It is also used to count the user's completion status of the promotional tasks and the user's processing of the promotional product order information, and analyze the user's acceptance of the promoted product; The client is used to enable users to complete promotion tasks and process the promotion product order information; The supplier server is further configured to receive a user's pickup instruction information and send the promotional product to the user, wherein the pickup instruction information includes a shipping address and a shipping time.

6. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the space station-based advertising delivery method according to any one of claims 1 to 4 are implemented.

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