Method, equipment and medium for constructing a local commercial circulation platform based on big data

Abstract

The present invention discloses a method, equipment and medium for constructing a local commercial circulation platform based on big data, which belongs to the field of commercial circulation data processing technology and is used to solve the technical problems that the current local commercial circulation field has major deficiencies in big data application, low degree of intelligence, and is not conducive to local economic development. The method includes: collecting local commercial circulation data and constructing a commercial circulation big data resource library; standardizing the local commercial circulation data; performing multi-angle data analysis based on the processed local commercial circulation data to obtain multi-angle analysis results; constructing a local commercial circulation platform based on the multi-angle analysis results; and promoting the application of the local commercial circulation platform based on a preset promotion path. By integrating and applying big data technology, the present invention provides an effective solution for the intelligent transformation of the local commercial circulation field, provides decision-making support for commercial departments, and helps commercial circulation enterprises to develop with high quality.

Description

Technical Field

[0001] The present invention relates to the field of commercial circulation data processing technology, and in particular to a method, equipment and medium for constructing a local commercial circulation platform based on big data. Background Art

[0002] With the rapid development of information technology, big data has become a major force driving economic and social development. As an important component of the local economy, the intelligent transformation of local commerce and trade is of great significance for improving the level of local economic development. However, the current application of big data in the commerce and trade sector is still in its early stages, and the development of the commerce and trade industry faces the following challenges:

[0003] (1) With the continuous development of the Internet and digital technology, traditional industries need to actively embrace big data and achieve transformation and upgrading;

[0004] (2) Domestic enterprises must not only compete with their domestic counterparts, but also with enterprises from all over the world, and their market competitiveness is constantly increasing;

[0005] (3) The uneven distribution of urban and rural economic and social resources has led to unbalanced urban and rural development, and it is necessary to accelerate the development of modern agriculture.

[0006] Therefore, there is an urgent need for a complete set of methods for building local smart commercial circulation systems to achieve the intelligent transformation of local commercial circulation. Summary of the Invention

[0007] The embodiments of the present invention provide a method, device and medium for constructing a local commercial circulation platform based on big data, which is used to solve the following technical problems: the current local commercial circulation field has major deficiencies in the application of big data, and the degree of intelligence is low, which is not conducive to local economic development.

[0008] The embodiment of the present invention adopts the following technical solutions:

[0009] On the one hand, an embodiment of the present invention provides a method for constructing a local commercial circulation platform based on big data, the method comprising: collecting local commercial circulation data and constructing a commercial circulation big data resource library;

[0010] Standardizing the local commercial circulation data;

[0011] Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results;

[0012] Building a local trade and circulation platform based on the multi-angle analysis results;

[0013] Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

[0014] In a feasible implementation, local commercial circulation data is collected to build a commercial circulation big data resource library, specifically including:

[0015] Collecting local commercial circulation data in the target area; wherein the local commercial circulation data includes at least: commodity sales data, logistics data, and consumer behavior data;

[0016] The local commercial circulation data of each target area is stored in the database to form the commercial circulation big data resource library.

[0017] In a feasible implementation manner, the commodity sales data at least includes: sales amount, sales volume, sales channel and sales area;

[0018] The logistics data at least includes: logistics transportation time, transportation cost, transportation route and transportation tools;

[0019] The consumer behavior data includes at least: consumption preferences, consumption habits, purchase frequency, and purchase time.

[0020] In a feasible implementation, the local commercial circulation data is standardized, specifically including:

[0021] Performing data cleaning on the local commercial circulation data to remove noise and redundant information in the data; wherein the data cleaning step includes: deleting duplicate items and normalizing the data;

[0022] Classify and organize the cleaned local commercial circulation data to ensure the accuracy and consistency of the data;

[0023] Based on data standardization technology, the classified local commercial circulation data is standardized.

[0024] In a feasible implementation, multi-angle data analysis is performed based on the processed local commercial circulation data to obtain multi-angle analysis results, specifically including:

[0025] Based on the processed local commercial circulation data, conduct commodity sales trend analysis and consumer purchasing behavior analysis to obtain market demand and business opportunity analysis results;

[0026] Based on the processed local commercial circulation data, predict future commodity sales to obtain local commercial forecast data;

[0027] By using association analysis technology, the association relationships between various products are analyzed, and based on the association relationships, product combinations and corresponding joint promotion strategies are generated;

[0028] The market demand and business opportunity analysis results, the local trade forecast data, the product combination and the corresponding joint promotion strategy are stored in the Suohu trade circulation big data resource library.

[0029] In a feasible implementation, based on the multi-angle analysis results, a local trade and circulation platform is constructed, specifically including:

[0030] Design and develop a local trade and distribution platform; wherein the local trade and distribution platform includes at least: a commodity information management module, a logistics management module, a data analysis and decision support module, and a user interaction module;

[0031] The local commercial circulation platform is associated with the commercial circulation big data resource library, and each module in the local commercial circulation platform is instantiated based on the local commercial circulation data and the multi-angle analysis results.

[0032] In a feasible implementation, based on a preset promotion path, application promotion of the local trade circulation platform is carried out, specifically including:

[0033] Constructing preset promotion paths; wherein the preset promotion paths include at least: an Internet public resource promotion path, an e-commerce enterprise promotion path, a regional characteristic promotion path, and a foreign trade promotion path;

[0034] The local commercial circulation platform is promoted through the preset promotion path.

[0035] In a feasible implementation manner, the constructing of a preset promotion path specifically includes:

[0036] Based on the Internet's open data resources, integrate government and enterprise data and build a promotion path for the Internet's open resources;

[0037] Establish an e-commerce enterprise database based on full-dimensional e-commerce data; wherein the full-dimensional e-commerce data includes at least: enterprise business information, enterprise online store information, and store sales data;

[0038] Constructing a promotion path for the e-commerce enterprise based on the e-commerce enterprise database;

[0039] Monitor regional characteristic industry data and build promotion paths for said regional characteristics;

[0040] Analyze the changes in trade scale and flow direction of foreign trade data, and construct the foreign trade promotion path based on the analysis results.

[0041] On the other hand, an embodiment of the present invention further provides a device for constructing a local commercial circulation platform based on big data, the device comprising:

[0042] at least one processor; and,

[0043] a memory communicatively connected to the at least one processor; wherein,

[0044] The memory stores instructions executable by the at least one processor, so as to enable the at least one processor to perform:

[0045] Collect local commercial circulation data and build a commercial circulation big data resource library;

[0046] Standardizing the local commercial circulation data;

[0047] Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results;

[0048] Building a local trade and circulation platform based on the multi-angle analysis results;

[0049] Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

[0050] Finally, an embodiment of the present invention further provides a storage medium, which is a non-volatile computer-readable storage medium. The non-volatile computer-readable storage medium stores at least one program, each of which includes instructions. When executed by a terminal, the instructions cause the terminal to: collect local commercial circulation data and build a commercial circulation big data resource library;

[0051] Standardizing the local commercial circulation data;

[0052] Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results;

[0053] Building a local trade and circulation platform based on the multi-angle analysis results;

[0054] Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

[0055] Compared with the prior art, the method, device, and medium for constructing a local commercial circulation platform based on big data provided by the embodiments of the present invention have the following beneficial effects:

[0056] (1) Optimizing the efficiency of commercial circulation: Through big data analysis, we can deeply explore the potential laws and values ​​in the field of commercial circulation, optimize the commercial circulation process, reduce unnecessary intermediate links, reduce logistics costs, and improve the efficiency of commercial circulation.

[0057] (2) Improve the level of information technology in commercial circulation: Build a smart commercial circulation platform to achieve real-time updating, sharing and collaboration of commercial circulation information, break the information barriers in the traditional commercial circulation field, and improve the transparency and accuracy of information.

[0058] (3) Promote local economic development: The promotion and application of the smart commercial circulation platform can attract more commercial circulation enterprises to participate, form an industrial agglomeration effect, and further promote the development of the local economy.

[0059] (4) Enhance decision-making support capabilities: Based on the analysis results of big data, enterprises can more accurately grasp market dynamics and consumer demand, provide strong data support for decision-making, and improve the scientificity and effectiveness of decision-making.

[0060] (5) Promote innovation in the field of commercial circulation: The proposal and application of this invention will promote the exploration and practice of big data application, technological innovation and other aspects in the field of commercial circulation, and inject new vitality into the sustainable development of the industry.

[0061] By integrating and applying big data technology, this invention provides an effective solution for the intelligent transformation of local commercial circulation, provides decision-making support for commercial departments, and promotes the high-quality development of commercial circulation enterprises. BRIEF DESCRIPTION OF THE DRAWINGS

[0062] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the following briefly introduces the drawings required for the embodiments or the description of the prior art. Obviously, the drawings described below are only some embodiments described in the present invention. For those skilled in the art, other drawings can be obtained based on these drawings without creative work. In the drawings:

[0063] Figure 1 A flowchart of a method for constructing a local commercial circulation platform based on big data provided by an embodiment of the present invention;

[0064] Figure 2 A schematic diagram of the equipment structure for building a local commercial circulation platform based on big data provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0065] In order to enable those skilled in the art to better understand the technical solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the embodiments described are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of this specification, all other embodiments obtained by ordinary technicians in this field without making creative efforts should fall within the scope of protection of the present invention.

[0066] The embodiment of the present invention provides a method for constructing a local commercial circulation platform based on big data, such as Figure 1 As shown, the method for constructing a local commercial circulation platform based on big data specifically includes steps S101-S105:

[0067] S101. Collect local commercial circulation data and build a commercial circulation big data resource library.

[0068] Specifically, local commercial circulation data of the target area is collected; wherein the local commercial circulation data at least includes: commodity sales data, logistics data and consumer behavior data.

[0069] Furthermore, the local commercial circulation data of each target area is stored in the database to form a commercial circulation big data resource library.

[0070] As a feasible implementation method, commodity sales data includes at least: sales revenue, sales volume, sales channels and sales areas; logistics data includes at least: logistics transportation time, transportation cost, transportation route and transportation tools; consumer behavior data includes at least: consumption preferences, consumption habits, purchase frequency and purchase time.

[0071] As a feasible implementation method, strategic planning and utilization of data in the commercial and trade circulation sector will be carried out, focusing on panoramic data in the commercial and trade circulation sector, building efficient and reliable data channels, eliminating information barriers, and realizing the integration and aggregation of multi-source heterogeneous data across departments, levels, and regions. The specific implementation method is to collect various data in the local commercial and trade circulation sector, including commodity sales data, logistics data, consumer behavior data, etc., to form a big data resource library.

[0072] The specific data themes are as follows:

[0073] Collect product sales data, including sales revenue, sales volume, sales channels, sales regions, etc.;

[0074] Collect logistics data, including logistics transportation time, transportation cost, transportation route, transportation tools, etc.;

[0075] Collect consumer behavior data, including consumption preferences, consumption habits, purchase frequency, purchase time, etc.;

[0076] At the same time, it combines data from multiple channels such as social media and e-commerce platforms to form a comprehensive and rich big data resource library.

[0077] S102. Standardize local commercial circulation data.

[0078] Specifically, data cleaning is performed on local commercial circulation data to remove noise and redundant information in the data; the data cleaning steps include: deleting duplicate items and normalizing the data.

[0079] Furthermore, the cleaned local commercial circulation data is classified and sorted to ensure the accuracy and consistency of the data. Finally, based on data standardization technology, the classified local commercial circulation data is standardized.

[0080] As a feasible implementation method, data cleaning methods such as deleting duplicates and data normalization are used to remove noise and redundant information in the data; then clustering algorithms are used to classify and organize the cleaned data to ensure the accuracy and consistency of the data; combined with data standardization technology, the data is standardized to facilitate subsequent analysis.

[0081] S103. Based on the processed local commercial circulation data, multi-angle data analysis is performed to obtain multi-angle analysis results.

[0082] Specifically, based on the processed local commercial circulation data, commodity sales trend analysis and consumer purchasing behavior analysis are conducted to obtain market demand and business opportunity analysis results.

[0083] Furthermore, based on the processed local commercial circulation data, future commodity sales are predicted to obtain local commercial forecast data.

[0084] Furthermore, through association analysis technology, the association relationship between each product is analyzed, and the product combination and corresponding joint promotion strategy are generated based on the association relationship.

[0085] Finally, the market demand and business opportunity analysis results, local trade forecast data, product combinations and corresponding joint promotion strategies are stored in the Suohu trade circulation big data resource library.

[0086] As a feasible implementation approach, data mining algorithms are first used to analyze product sales trends and consumer purchasing behavior to uncover potential market demand and business opportunities. Machine learning models are then used to predict future sales and provide decision support for trade and distribution. Finally, correlation analysis is used to identify inter-product relationships, providing guidance for product mix and promotional strategies.

[0087] S104. Build a local commercial circulation platform based on the results of multi-angle analysis.

[0088] Specifically, a local commercial circulation platform is designed and developed; wherein the local commercial circulation platform at least includes: a commodity information management module, a logistics management module, a data analysis and decision support module, and a user interaction module.

[0089] Furthermore, the local commercial circulation platform is associated with the commercial circulation big data resource library, and each module in the local commercial circulation platform is instantiated based on the local commercial circulation data and multi-angle analysis results.

[0090] As a feasible implementation, based on the various data analysis results from the previous steps, a smart trade and distribution platform was designed and developed. This platform is interconnected with the trade and distribution big data resource library to enable the platform to access and display the library's data. The platform includes modules such as product information management, logistics management, data analysis and decision support, and user interaction. This platform enables real-time updating, sharing, and collaboration of trade and distribution information, optimizing trade and distribution processes.

[0091] S105. Based on the preset promotion path, promote the application of local commercial circulation platforms.

[0092] Specifically, a preset promotion path is constructed; wherein the preset promotion path includes at least: an Internet public resource promotion path, an e-commerce enterprise promotion path, a regional characteristic promotion path, and a foreign trade promotion path.

[0093] Furthermore, local trade and distribution platforms will be promoted through pre-set promotion paths, including:

[0094] Based on the Internet's open data resources, government and enterprise data are integrated to build a promotion path for Internet open resources.

[0095] Based on the full-dimensional e-commerce data, an e-commerce enterprise database is established; the full-dimensional e-commerce data includes at least: business information, online store information, and store sales data. Based on the e-commerce enterprise database, an e-commerce enterprise promotion path is constructed;

[0096] Monitor regional characteristic industry data and build regional characteristic promotion paths;

[0097] Analyze the changes in trade scale and flow direction of foreign trade data, and build foreign trade promotion paths based on the analysis results.

[0098] As a feasible implementation method, by building a smart commercial circulation platform, we can empower local enterprises, commercial circulation enterprises and other entities, and promote the healthy development of local commercial circulation. Specific application scenarios are as follows:

[0099] (1) Activate the vitality of urban business districts and expand new consumption:

[0100] Based on the Internet's open data resources, we integrate and connect the organizational data, Internet of Things data, public data, etc. of relevant departments, complete the integration of government and enterprise data, and build four major types of smart application service systems for government departments, commercial enterprises, operating organizations, and consumers, to stimulate new vitality in urban business districts.

[0101] For government departments: Accurately grasp the data of business districts in various dimensions, gain insights into how business districts drive consumption, predict the growth potential of business district consumption, and support the government in evaluating the operation of business districts;

[0102] For commercial enterprises, it can quickly and accurately perceive consumer needs, respond and provide services in a timely manner, and provide services based on their individual and common needs, thereby improving consumer satisfaction and gaining more loyal customers;

[0103] For operating organizations, it can effectively assist businesses in site selection, business analysis, and precise advertising push, thereby achieving traffic diversion and precision marketing.

[0104] For consumers, they can quickly grasp the latest information in the business district, obtain convenience and benefits, and realize three-dimensional services, allowing consumers to shop at preferential and convenient prices and enjoy the fun of shopping.

[0105] (2) Empowering traditional enterprises to transform and foster new business models:

[0106] Establish an e-commerce enterprise database, and through full-dimensional data such as corporate industrial and commercial information, corporate online store information, store sales data, etc., discover fast-growing and potential enterprises / stores and problem enterprises / stores, explore the advantages and disadvantages of local enterprise development, and guide traditional physical enterprises to accelerate the transformation and upgrading of new concepts, new technologies, and new designs, promote the efficient integration of online and offline consumption, and the coordinated development of large, medium and small enterprises and the integrated development of the entire upstream and downstream chain.

[0107] (3) Explore regional specialty industries and create new brands:

[0108] By monitoring the upward trend of agricultural products and the performance of local specialty products, conducting special analyses, combining regional advantageous and characteristic industries, cultivating a group of online brands, introducing new consumption methods such as live e-commerce and instant retail, we will promote the upward trend of agricultural products, create benchmark enterprises in regional segments, and achieve coordinated and balanced development of urban and rural areas.

[0109] (4) Monitor foreign trade data and promote internationalization:

[0110] By introducing the latest research results in the field of forecasting and more optimization models, we will establish a risk assessment and early warning mechanism for enterprises in the face of changes in the international trade environment. Combined with the analysis of the trade share of major economies, the trade scale and flow direction of important commodities, we will provide data support for enterprises to expand their markets and enhance their international competitiveness.

[0111] In addition, the embodiment of the present invention also provides a device for constructing a local commercial circulation platform based on big data, such as Figure 2 As shown in the figure, the equipment for building a local commercial circulation platform based on big data specifically includes:

[0112] at least one processor; and a memory communicatively connected to the at least one processor; wherein,

[0113] The memory stores instructions executable by at least one processor, so as to enable the at least one processor to perform:

[0114] Collect local commercial circulation data and build a commercial circulation big data resource library;

[0115] Standardizing the local commercial circulation data;

[0116] Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results;

[0117] Building a local trade and circulation platform based on the multi-angle analysis results;

[0118] Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

[0119] Finally, an embodiment of the present invention further provides a storage medium, which is a non-volatile computer-readable storage medium. The non-volatile computer-readable storage medium stores at least one program, each of which includes instructions. When the instructions are executed by a terminal, the terminal executes:

[0120] Collect local commercial circulation data and build a commercial circulation big data resource library;

[0121] Standardizing the local commercial circulation data;

[0122] Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results;

[0123] Building a local trade and circulation platform based on the multi-angle analysis results;

[0124] Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

[0125] The systems, devices, modules, or units described in the above embodiments may be implemented by computer chips or entities, or by products having certain functions. A typical implementation device is a computer. Specifically, the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

[0126] For the convenience of description, the above devices are described as being divided into various units according to their functions. Of course, when implementing this specification, the functions of each unit can be implemented in the same or multiple software and / or hardware.

[0127] Those skilled in the art will appreciate that the embodiments of this specification may be provided as methods, systems, or computer program products. Therefore, the embodiments of this specification may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Furthermore, the embodiments of this specification may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to magnetic disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0128] This specification is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products according to the embodiments of this specification. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of processes and / or boxes in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 a process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0129] These computer program instructions may also be stored in a computer readable memory that can direct a computer or other programmable data processing device to work in a specific manner, so that the instructions stored in the computer readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 a process or multiple processes and / or boxes Figure 1 The function specified in one or more boxes.

[0130] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operational steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing the instructions executed on the computer or other programmable device for implementing the process. Figure 1 a process or multiple processes and / or boxes Figure 1 A step that specifies a function in one or more boxes.

[0131] In a typical configuration, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

[0132] Memory may include non-permanent storage in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[0133] Computer-readable media includes permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. The information can be computer-readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include transitory computer-readable media (transitory media), such as modulated data signals and carrier waves.

[0134] It should also be noted that the terms "comprises," "includes," or any other variations thereof are intended to encompass non-exclusive inclusion, such that a process, method, commodity, or apparatus that includes a series of elements includes not only those elements but also other elements not explicitly listed, or includes elements inherent to such process, method, commodity, or apparatus. In the absence of further limitations, an element defined by the phrase "comprises a ..." does not exclude the presence of other identical elements in the process, method, commodity, or apparatus that includes the element.

[0135] This specification may be described in the general context of computer-executable instructions, such as program modules, executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, and the like that perform specific tasks or implement specific abstract data types. This specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices connected through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media, including storage devices.

[0136] The various embodiments of the present invention are described in a progressive manner. Similar portions between the various embodiments can be referenced to each other, and each embodiment focuses on the differences between the other embodiments. In particular, the device, apparatus, and non-volatile computer storage medium embodiments are generally similar to the method embodiments, so their descriptions are simplified. For relevant details, refer to the descriptions of the method embodiments.

[0137] The above description of specific embodiments of the present invention is provided. In addition, the processes depicted in the accompanying drawings do not necessarily require the specific order or sequential order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0138] The foregoing is merely an embodiment of the present invention and is not intended to limit the present invention. It will be apparent to those skilled in the art that various modifications and variations may be made to the embodiments of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the embodiments of the present invention are intended to be included within the scope of protection of the present invention.

Claims

1. A method for constructing a local commercial circulation platform based on big data, characterized in that: The method comprises: Collect local commercial circulation data and build a commercial circulation big data resource library; Standardize the local commercial circulation data, including: Performing data cleaning on the local commercial circulation data to remove noise and redundant information in the data; wherein the data cleaning step includes: deleting duplicate items and normalizing the data; Classify and organize the cleaned local commercial circulation data to ensure the accuracy and consistency of the data; Based on data standardization technology, the classified local commercial circulation data is standardized; Based on the processed local commercial circulation data, multi-angle data analysis is carried out to obtain multi-angle analysis results, including: Based on the processed local commercial circulation data, conduct commodity sales trend analysis and consumer purchasing behavior analysis to obtain market demand and business opportunity analysis results; Based on the processed local commercial circulation data, predict future commodity sales to obtain local commercial forecast data; By using association analysis technology, the association relationships between various products are analyzed, and based on the association relationships, product combinations and corresponding joint promotion strategies are generated; Storing the market demand and business opportunity analysis results, the local trade forecast data, the product mix, and the corresponding joint promotion strategy in the Sohu trade circulation big data resource library; Based on the above multi-angle analysis results, a local trade and circulation platform is constructed, specifically including: Design and develop a local trade and distribution platform; wherein the local trade and distribution platform includes at least: a commodity information management module, a logistics management module, a data analysis and decision support module, and a user interaction module; Associating the local trade and circulation platform with the trade and circulation big data resource library, and instantiating each module in the local trade and circulation platform based on the local trade and circulation data and the multi-angle analysis results; Based on the preset promotion path, the local commercial circulation platform is promoted and applied.

2. The method for constructing a local commercial circulation platform based on big data according to claim 1, characterized in that: Collect local commercial circulation data and build a commercial circulation big data resource library, including: Collecting local commercial circulation data in the target area; wherein the local commercial circulation data includes at least: commodity sales data, logistics data, and consumer behavior data; The local commercial circulation data of each target area is stored in the database to form the commercial circulation big data resource library.

3. The method for constructing a local commercial circulation platform based on big data according to claim 2, characterized in that: The commodity sales data includes at least: sales amount, sales volume, sales channels and sales regions; The logistics data at least includes: logistics transportation time, transportation cost, transportation route and transportation tools; The consumer behavior data includes at least: consumption preferences, consumption habits, purchase frequency, and purchase time.

4. The method for constructing a local commercial circulation platform based on big data according to claim 1, characterized in that: Based on the preset promotion path, the application and promotion of the local trade and circulation platform shall be carried out, specifically including: Constructing preset promotion paths; wherein the preset promotion paths include at least: an Internet public resource promotion path, an e-commerce enterprise promotion path, a regional characteristic promotion path, and a foreign trade promotion path; The local commercial circulation platform is promoted through the preset promotion path.

5. The method for constructing a local commercial circulation platform based on big data according to claim 4, characterized in that: The construction of the preset promotion path specifically includes: Based on the Internet's open data resources, integrate government and enterprise data and build a promotion path for the Internet's open resources; Establish an e-commerce enterprise database based on full-dimensional e-commerce data; wherein the full-dimensional e-commerce data includes at least: enterprise business information, enterprise online store information, and store sales data; Constructing a promotion path for the e-commerce enterprise based on the e-commerce enterprise database; Monitor regional characteristic industry data and build promotion paths for said regional characteristics; Analyze the changes in trade scale and flow direction of foreign trade data, and construct the foreign trade promotion path based on the analysis results.

6. A device for constructing a local commercial circulation platform based on big data, characterized in that: The device comprises: at least one processor; and, a memory communicatively connected to the at least one processor; wherein, The memory stores instructions that can be executed by the at least one processor, so that the at least one processor can execute the method for constructing a local commercial circulation platform based on big data according to any one of claims 1 to 5.

7. A storage medium, characterized in that: The storage medium is a non-volatile computer-readable storage medium, which stores at least one program. Each of the programs includes instructions. When the instructions are executed by the terminal, the terminal executes the method for constructing a local commercial circulation platform based on big data according to any one of claims 1 to 5.

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