Interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to an interaction method and device, electronic equipment and a storage medium. The method comprises the steps that an information flow page is displayed; the information flow page corresponds to a to-be-displayed object; if the page associated information of the information flow page meets a preset triggering condition, displaying interaction invitation information in the information flow page; the interaction invitation information is used for inviting a user to execute a preset processing operation on the to-be-displayed object; the preset processing operation is an operation used for reflecting attention to the to-be-displayed object; in response to a trigger operation on the interaction invitation information, interaction participation information is displayed in the information flow page, and the interaction participation information is operation result feedback information for executing a preset processing operation on the to-be-displayed object. On one hand, a lively atmosphere of a live broadcast room can be created, and on the other hand, an anchor is helped to know which to-be-displayed objects a broadcast watching user pays attention to, so that the live broadcast process is dynamically adjusted.

Description

Technical Field

[0001] The present disclosure relates to the field of human-computer interaction technology, and in particular to an interaction method, device, electronic device and storage medium. Background Art

[0002] With the continuous development of technologies related to e-commerce APPs (Applications), people's demands for functions related to e-commerce APPs are becoming more and more diversified, especially for information display methods and interaction methods that are closely related to people's usage experience.

[0003] Therefore, how to meet the diverse functional requirements of users for e-commerce apps and thus improve the user experience is a technical problem that needs to be solved urgently. Summary of the invention

[0004] In order to solve the above technical problems or at least partially solve the above technical problems, the present disclosure provides an interaction method, an apparatus, an electronic device and a storage medium.

[0005] In a first aspect, the present disclosure provides an interaction method, comprising:

[0006] Displaying an information flow page; the information flow page corresponds to the object to be displayed;

[0007] If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0008] In response to a triggering operation on the interactive invitation information, interactive participation information is displayed in the information flow page, where the interactive participation information is feedback information on the operation result of performing a preset processing operation on the object to be displayed.

[0009] In a second aspect, the present disclosure further provides an interactive device, including:

[0010] A first display module is used to display an information flow page; the information flow page corresponds to an object to be displayed;

[0011] A second display module is used to display interactive invitation information in the information flow page if the page association information of the information flow page meets the preset trigger condition; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0012] The third display module is used to display the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information, and the interactive participation information is the feedback information of the operation result of performing a preset processing operation on the object to be displayed.

[0013] In a third aspect, the present disclosure further provides an electronic device, the electronic device comprising:

[0014] one or more processors;

[0015] A storage device for storing one or more programs;

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the interaction method as described above.

[0017] In a fourth aspect, the present disclosure further provides a computer-readable storage medium having a computer program stored thereon, which implements the above-mentioned interaction method when executed by a processor.

[0018] Compared with the prior art, the technical solution provided by the embodiments of the present disclosure has the following advantages:

[0019] In the technical solution provided by the disclosed embodiment, if the page association information of the information flow page meets the preset trigger condition, the interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; in response to the triggering operation on the interactive invitation information, the interactive participation information is displayed in the information flow page, and the interactive participation information is feedback information on the operation result of performing the preset processing operation on the object to be displayed. Its essence is to invite users to interact, on the one hand, to create a lively atmosphere in the live broadcast room, and on the other hand, to help the anchor understand which objects to be displayed the viewing users are paying attention to, and then decide whether or when to put on the shelves, explain or replenish the objects to be displayed, and dynamically adjust the live broadcast process to achieve the purpose of improving the viewing user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0021] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0022] Figure 1 A flowchart of an interactive method provided by an embodiment of the present disclosure;

[0023] Figure 2-Figure 13 Schematic diagram of several information flow pages provided for embodiments of the present disclosure;

[0024] Fig.14 is a schematic diagram of the structure of an interactive device in an embodiment of the present disclosure;

[0025] Fig.15 It is a structural schematic diagram of an electronic device in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0026] In order to more clearly understand the above-mentioned objectives, features and advantages of the present disclosure, the scheme of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features in the embodiments can be combined with each other without conflict.

[0027] In the following description, many specific details are set forth to facilitate a full understanding of the present disclosure, but the present disclosure may also be implemented in other ways different from those described herein; it is obvious that the embodiments in the specification are only part of the embodiments of the present disclosure, rather than all of the embodiments.

[0028] Figure 1 A flowchart of an interactive method provided in an embodiment of the present disclosure, the method can be executed by an interactive device, the device can be implemented in software and / or hardware, the device can be configured in an electronic device, such as a terminal, specifically including but not limited to smart phones, PDAs, tablet computers, wearable devices with display screens, desktop computers, laptop computers, all-in-one machines, smart home devices, etc.

[0029] like Figure 1 As shown, the method may specifically include:

[0030] S110, displaying an information flow page; the information flow page corresponds to the object to be displayed.

[0031] The object to be displayed may be, for example, an object that is desired to be shared with a user. The object to be displayed may be a commodity. Further, the object to be displayed may include an article or a service.

[0032] The information flow page may be, for example, a page that introduces the object to be displayed corresponding to the information flow page. In one embodiment, the information flow page is a live broadcast display page. The live broadcast display page may be, for example, a live broadcast page displayed after entering a live broadcast room that is broadcasting live. In the live broadcast display page, the anchor introduces the object to be displayed to the audience through live broadcast. The object to be displayed corresponding to the information flow page may be, for example, a commodity that the anchor shares (or sells) with the user through the information flow page.

[0033] It should be noted that in the e-commerce scenario, before and during the execution of this step, the anchor may have explained the object to be displayed, may not have explained the object to be displayed, or may be explaining the object to be displayed. If the anchor has not explained the object to be displayed before and during the execution of this step, the object to be displayed may be a product that has not yet been sold.

[0034] S120: If the page-related information of the information flow page meets the preset trigger condition, the interaction invitation information is displayed in the information flow page.

[0035] The page-related information may be, for example, information associated with the content displayed on the information flow page. In an e-commerce scenario, if the information flow page is a live broadcast room display page, the page-related information may be information associated with the live broadcast room. Furthermore, the page-related information may be information associated with the live broadcast room account and / or the goods sold in the live broadcast room. Exemplarily, the page-related information may include the account level of the live broadcast room account, the number of followers of the live broadcast room, the sales volume of goods per unit time of the live broadcast room, the number of likes of the live broadcast room, etc.

[0036] The preset trigger condition may be, for example, a pre-set judgment condition for measuring whether to display the interactive invitation information in the information flow page. The preset trigger condition may be specifically set according to the content specifically included in the page association information. Exemplarily, if the page association information includes the account level of the live broadcast room account, the preset trigger condition includes that the account level of the live broadcast room account reaches level 30. If the page association information includes the sales volume of goods per unit time in the live broadcast room, the preset trigger condition includes that the sales volume of goods per unit time in the live broadcast room reaches 1,000 pieces.

[0037] The interactive invitation may be used, for example, to invite the user to express his or her liking or concern for one or more objects to be displayed corresponding to the information flow page in an interactive manner. The interactive invitation information may be, for example, information used to describe the content of the interactive invitation. Optionally, the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is operation information used to express concern about the object to be displayed. Exemplarily, the preset processing operation includes voting operations and non-voting operations, and the voting operations may specifically include voting for giving priority to explaining a certain object to be displayed or voting for giving priority to putting a certain object to be displayed on the shelves. Non-voting operations may specifically include requesting to be put on the shelves, requesting to explain, or requesting to replenish.

[0038] It should be noted that voting operations usually involve two or more objects to be displayed, and the purpose of the voting includes comparison, competition and PK. The competition results of two or more objects to be displayed will be paid attention to later.

[0039] Non-voting operations may involve only one object to be displayed, or may involve two or more objects to be displayed. The purpose of voting does not include comparison, competition, or PK, and the results of the competition between two or more objects to be displayed will not be followed up.

[0040] In the live broadcast scenario, the interactive invitation can be sent by the anchor or automatically generated by the client.

[0041] The interactive invitation is issued by the anchor, which means that a function that allows the anchor to issue an interactive invitation to the user is configured in the anchor client. The interactive invitation function is used to invite the user to perform a processing operation on one or more objects to be displayed to express whether the user is interested in the one or more objects to be displayed. For example, if the anchor wants to know whether the user is looking forward to listing product 5, the anchor can use the interactive invitation function to send a listing invitation for product 5 to the user watching the broadcast. In the viewing user client, the "listing invitation for product A" will be displayed in the live broadcast room display page (i.e., the information flow page) in the form of interactive invitation information.

[0042] The interactive invitation is automatically generated by the client, which means that the viewing user client automatically generates an interactive invitation based on the live broadcast related information (such as the number of comments of all viewing users on a certain object to be displayed, the historical transaction volume of a certain object to be displayed, etc.). The interactive invitation will be displayed in the form of interactive invitation information on the live broadcast room display page (i.e., the information flow page) of the viewing user client.

[0043] In some embodiments, the interactive invitation information may include identification information of the object to be displayed, or may not include identification information of the object to be displayed. Identification information of the object to be displayed refers to information used to distinguish one object to be displayed from other objects to be displayed. Exemplarily, the identification information of the object to be displayed includes an image and / or name of the object to be displayed. Figure 2 and Figure 3 In the information flow page, the live broadcast room display page displays interactive invitation information. Figure 2 In , the interactive invitation information includes the identification information of the object to be displayed (i.e., the image and name of the commodity 3). Figure 3 In the example, the interaction invitation information does not include identification information of the object to be displayed.

[0044] If the interactive invitation information includes the identification information of the object to be displayed, it means that the interactive invitation information defines the processing object. Figure 2 In the example, the processing object is commodity 3. The interactive invitation information is used to invite the user to express his / her love or concern for the processing object defined by the user through an interactive manner.

[0045] If the interactive invitation information does not include the identification information of the object to be displayed, it means that the interactive invitation information does not limit the processing object, and the user can freely select one or more objects to be displayed as the processing object from all the objects to be displayed corresponding to the information flow page. The interactive invitation information is used to invite the user to freely select the processing object and express his or her liking or attention to the processing object selected by the user through interaction.

[0046] S130. In response to a triggering operation on the interactive invitation information, interactive participation information is displayed in the information flow page, where the interactive participation information is feedback information on the result of an operation performed on a preset processing operation on the displayed object.

[0047] The triggering operation on the interactive invitation information may be, for example, an operation for expressing acceptance of the invitation to the client. Exemplarily, the triggering operation on the interactive invitation information may include a click operation or a sliding operation on the interactive invitation information. The triggering operation on the interactive invitation information may also include a click operation or a sliding operation on a specified control, option or area in the interactive invitation information.

[0048] The interactive participation information may be, for example, feedback information on the result of performing a preset processing operation on the display object.

[0049] Optionally, the information flow page also includes a comment summary area and a bullet screen area; the comment summary area and the bullet screen area are arranged vertically, and the bullet screen area is located above the comment summary area; the interactive invitation information is located between the comment summary area and the bullet screen area; the interactive participation information is displayed at least one of the following locations: in the bullet screen area, and between the comment summary area and the bullet screen area. Among them, the comment summary area is used to display the comments of all users watching the broadcast, room entry information, and summary information of the objects to be explained in the explanation state. The object to be explained in the explanation state can be, for example, the product that the host is explaining. The bullet screen area is a pre-designated area, which is close to the top of the information flow page and is arranged vertically with the comment summary area.

[0050] Figure 4 A schematic diagram of an information flow page provided in an embodiment of the present disclosure. The information flow page is a live broadcast room display page. Figure 4 There are two positions in the , namely position 1 and position 2. Position 1 is between the comment summary area and the bullet screen area. Position 2 is within the bullet screen area. The interactive invitation information is displayed at position 1; the interactive participation information is displayed at position 1 and / or position 2.

[0051] Furthermore, the comment summary area includes a comment area and a summary area. The comment area is used to display the comments of all the users watching the broadcast and the information of entering the room, etc. The summary area is used to display the summary information of the object to be explained in the explanation state. The comment area and the summary area are arranged horizontally. The comment area is located on the left side of the summary area, and the display position of the interactive invitation information is located above the comment area and adjacent to the comment area. If the display position of the interactive participation information is located between the comment summary area and the bullet screen area. Optionally, the display position of the interactive participation information is located above the comment area and adjacent to the comment area.

[0052] Optionally, the information displayed in position 1 is set to be private information, that is, the information displayed in position 1 is information that is only viewed by users of this terminal. The information displayed in position 1 is used to help users understand whether their operations (such as preset processing operations performed on display objects) are successful, or to remind important matters. The information displayed in position 2 is shared information, that is, the information displayed in position 2 can be displayed on the terminals of all viewing users, regardless of whether the user holds this terminal. The information displayed in position 2 is used to create a jubilant and warm atmosphere.

[0053] In one embodiment, the information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interactive invitation information includes identification information of the target object to be displayed and a participation option; S130 includes: in response to a selection operation of the participation option, displaying interactive participation information in the information flow page, the interactive participation information including the identification information of the target object to be displayed.

[0054] Among them, the target object to be displayed is pre-specified. Exemplarily, the interactive invitation is issued by the anchor, and the target object to be displayed is specified by the anchor. Alternatively, the interactive invitation is automatically generated by the client, and the target object to be displayed is determined based on the live broadcast related information. The live broadcast related information may be, for example, information generated during the live broadcast process. For example, during the live broadcast process, if the number of discussions on a certain object to be displayed by all users watching the broadcast is greater than a set number threshold, the object to be displayed is determined as the target object to be displayed. The participation option is a control used to help users quickly perform preset processing operations on the object to be displayed. The selection operation of the participation option may specifically be a click operation or a sliding operation on the participation option. The user's selection operation on the participation option means that the user wishes to perform preset processing on the target object to be displayed according to the content of the interactive invitation information, that is, the user accepts the interactive invitation.

[0055] Exemplarily, it is assumed that user Z is a viewing user. Figure 2 and Figure 5 The information flow pages in are all pages displayed on the terminal held by user Z. Figure 2The interactive invitation information in the information flow page includes the identification information of product 3 (ie, the image and name of product 3), and the interactive invitation information is used to invite users to express their interest in the explanation of product 3. Figure 2 The "+1" control in the is a participation option. If the user clicks Figure 2 The "+1" control in the interactive invitation message, see Figure 5 , the interactive participation information is displayed in the information flow page. The interactive participation information includes the identification information of the product 3.

[0056] It should be noted that, in practice, there are many specific ways of expressing that a certain option is a participating option, and "+1" is only one of them. In other embodiments, it can also be "like", "book", "make an appointment", etc.

[0057] Further, it is considered that the preset processing operation includes non-voting operations and voting operations. In practice, interaction schemes can be set for these two types of operations respectively. In the following, specific schemes are given for these two situations respectively.

[0058] Case 1: The default processing operation is a non-voting operation

[0059] Optionally, if the interactive participation information includes operation completion information, the status of the participation option includes an optional state and an unselectable state; in the interactive invitation information, the status of the participation option is an optional state; the interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation to be performed on the display object is successful; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is between the comment summary area and the barrage area, and the first sub-operation completion information includes a participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of a barrage.

[0060] The operation completion information is used to express that the user has accepted the request and the preset processing operation has been successfully performed on the display object. The state of the participation option is optional, which means that the participation option can be triggered. The state of the participation option is unavailable, which means that the participation option cannot be triggered. The first sub-operation completion information and the second sub-operation completion information have the same function, but the display location and expression method are different.

[0061] For example, Figure 2 In the interactive invitation information, the "+1" control (ie, participation option) is in an optional state. Figure 5 In the first sub-operation completion information, the "+1" control (i.e., the participation option) is not selectable and is grayed out. Figure 2 and Figure 5The two “+1” controls (i.e., participation options) have different states, which clearly indicates that the user requested an explanation for product 3. Figure 4 and Figure 5 The second sub-operation completion information is displayed in the bullet screen area in the form of a bullet screen "User Z requests explanation of product 3". Through the second sub-operation completion information, it can be clearly expressed that user Z has performed the operation of requesting explanation on product 3.

[0062] In the above embodiment, the reason why the operation completion information is set to include two types, namely the first sub-operation completion information and the second sub-operation completion information, is because the audiences of the two operation completion information are different. Specifically, it is assumed that user Z and user Y watch the same live broadcast through their respective terminals at the same time. The information flow page in the terminal held by user Z includes interactive invitation information. After user Z clicks the participation option in the interactive invitation information, the first sub-operation completion information is only displayed in the terminal held by user Z, and not in the terminal held by user Y. It is used to convey to user Z that his click operation on the participation option in the interactive invitation information is effective. The second sub-operation completion information is displayed both in the terminal held by user Z and in the terminal held by user Y, and is used to create an interactive atmosphere.

[0063] Case 2: The default processing operation is a voting operation

[0064] Optionally, the interactive invitation information includes identification information of at least two target objects to be displayed and participation options with each target object to be displayed; in the interactive invitation information, the status of each participation option is an optional status; the interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation is successfully performed on the object to be displayed; the operation completion information includes the first sub-operation completion information and / or the second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the bullet screen area, and the first sub-operation completion information includes the voting result information up to the current moment; the second sub-operation completion information is displayed in the bullet screen area in the form of bullet screen. Furthermore, the display position of the first sub-operation completion information is located above the comment area and adjacent to the comment area.

[0065] Similarly, the operation completion information is used to express that the user has accepted the request and the preset processing operation has been successfully performed on the display object. The state of the participation option is optional, which means that the participation option can be triggered. The first sub-operation completion information and the second sub-operation completion information have the same function, but the display location and expression method are different.

[0066] For example, Figure 6In the interactive invitation information, the interactive invitation information includes the identification information of two target objects to be displayed. The two target objects to be displayed are product 1 and product 2. Each target object to be displayed has a corresponding participation option (i.e., a "+1" control). In addition, in the interactive invitation information, the state of each participation option is an optional state. Assume that user Z clicks the participation option (i.e., the "+1" control) of product 1, see Figure 7 , the operation completion information includes the first sub-operation completion information and the second sub-operation completion information. The first sub-operation completion information is located between the comment summary area and the bullet screen area, and it displays the votes of Product 1 and Product 2 in the form of a PK progress bar. Since the first sub-operation completion information and the interactive invitation information include different contents, the first sub-operation completion information can clearly express that the user's selection operation of the participation option is successful. And through the first sub-operation completion information, the user can also understand the votes of each target object to be displayed up to the current moment. Compare Figure 4 and Figure 7 The second sub-operation completion information is displayed in the bullet screen area in the form of a bullet screen, "User Z wants to buy product 1". Through the second sub-operation completion information, it can be clearly expressed that user Z has performed a request to put product 1 on the shelf.

[0067] In another embodiment, the information flow page corresponds to at least one object to be displayed; if the interaction invitation information does not include identification information of any object to be displayed, S130 may include: in response to a triggering operation on the interaction invitation information, displaying an object summary display page, the object summary display page including summary information of all objects to be displayed corresponding to the information flow page; in response to a selection operation on an object to be displayed, displaying interaction participation information in the information flow page, the interaction participation information including identification information of a target object to be displayed, the target object to be displayed being the selected object to be displayed.

[0068] The object to be displayed includes multiple attributes. The attributes of the object to be displayed may be, for example, the characteristics of the structure and composition of the object to be displayed. If the object to be displayed is an item, the attributes of the object to be displayed include the name, brand, category, style, size, material, function, trademark, type, price, color and packaging of the object to be displayed. If the object to be displayed is a service, its attributes include the content, brand, category, precautions and price of the object. The attribute information of the object to be displayed may be, for example, information used to describe the attributes of the object to be displayed.

[0069] The summary information of the object to be displayed may be, for example, a collection of partial attribute information of the object to be displayed. The summary information of the object to be displayed is used to briefly display the overview of the object to be displayed to the user in the form of text and / or images. In the e-commerce scenario, the summary information of the object to be displayed can be understood as a product card in a product list.

[0070] The object summary display page may be, for example, a page for summarizing and displaying summary information of the objects to be displayed corresponding to the information flow page. Optionally, the object summary display page may be an object display list. In the object summary display page, the summary information of each object to be displayed may be displayed in the form of a card. The summary information of one object to be displayed is displayed in one card. In an e-commerce scenario, the object display page may be a product list.

[0071] The selection operation on an object to be displayed may be used to express which object to be displayed is used as a processing object. For example, the selection operation on an object to be displayed may be a click operation on a designated area or control in a product card of the object to be displayed.

[0072] For example, see Figure 3 The interactive invitation information in the information flow page does not include the product identification information. Figure 3 For the interactive invitation information, see Figure 8 , display the product list corresponding to the live broadcast room (i.e., the object summary display page). The product list includes the product cards of all products corresponding to the live broadcast room (i.e., the summary information of the objects to be displayed). If the user clicks Figure 8 The "Request for explanation" option of the object to be displayed 3 is regarded as a selection operation of the object to be displayed 3, and the interactive participation information is displayed in the information flow page. The interactive participation information includes the identification information of the object to be displayed 3. Exemplarily, the interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation is successfully performed on the object to be displayed; the operation completion information is displayed in the bullet screen area in the form of bullet screen.

[0073] In the above examples, the interactive participation information includes operation completion information. These are just a few specific examples given in this application. In practice, the interactive participation information includes state change information, which is used to indicate the state change of the target object to be displayed after the preset processing is performed on the object to be displayed.

[0074] The state change information is associated with the interactive participation information. Specifically, the preset processing operation is a factor that affects the state change information. In some scenarios, after the user accepts the interactive invitation, the anchor can view the interactive invitation acceptance status of all users, and make decisions on whether or when to put on the shelves, explain or replenish the target objects to be displayed, and then put on the shelves, explain or replenish the target objects to be displayed by operating the anchor client. After the anchor operates the anchor client to put on the shelves, explain or replenish the target objects to be displayed, the state change information of the target objects to be displayed is formed, and the state change information of the target objects to be displayed is displayed on the information flow page.

[0075] Exemplarily, if the preset processing is a request for listing of commodity 1, the state change information is information describing the listing of commodity 1. If the preset processing is a request for explanation of commodity 1, the state change information is information describing that the explanation of commodity 1 is about to begin. If the preset processing is a vote on which commodity to explain first between commodity 1 and commodity 2, assuming that the final voting result is that the number of votes for commodity 1 is higher than the number of votes for commodity 2, the state change information is information describing that the explanation of commodity 1 is about to begin. If the preset processing is a vote on which commodity to list first between commodity 1 and commodity 2, assuming that the final voting result is that the number of votes for commodity 1 is higher than the number of votes for commodity 2, the state change information is information describing the listing of commodity 1. If the preset processing is a request for replenishment of commodity 1, the state change information is information describing the replenishment of commodity 1.

[0076] It should also be noted that, in practice, the interactive participation information may include both the operation completion information and the state change information. Alternatively, the interactive participation information may include only the operation completion information. Alternatively, the interactive participation information may include only the state change information.

[0077] In the above technical solution, if the page association information of the information flow page meets the preset triggering conditions, the interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite users to perform preset processing operations on the display object; the preset processing operation is used to reflect the operation of the display object; in response to the triggering operation of the interactive invitation information, the interactive participation information is displayed in the information flow page, and the interactive participation information is the feedback information of the operation result of performing the preset processing operation on the display object. Its essence is to invite users to interact, on the one hand, to create a lively atmosphere in the live broadcast room, on the other hand, to help the anchor understand which display objects the viewing users are concerned about, and then decide whether or when to put on the shelves, explain or replenish the display objects, etc., and dynamically adjust the live broadcast process to achieve the purpose of improving the viewing user experience.

[0078] Based on the above technical solution, optionally, the interactive participation information includes state change information; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the barrage area; the display position of the second sub-state change information is located in the barrage area.

[0079] For example, see Fig. 9 The second sub-state change information is displayed in the bullet screen area, which can play a role in setting the atmosphere. The first sub-state change information is displayed between the comment summary area and the bullet screen area, which plays a strong reminder role.

[0080] Furthermore, the display position of the first sub-state change information is located above the comment area and adjacent to the comment area.

[0081] Based on the above technical solution, optionally, if the state change information includes first sub-state change information, the method also includes: in response to a trigger operation on the first sub-state change information, displaying an object summary display page; in the object summary display page, the summary information of the target object to be displayed is located in the first display position of the object summary display page.

[0082] The triggering operation on the first sub-state change information may specifically be a click operation or a slide operation on the first sub-state change information.

[0083] For example, see Fig.10 The interactive invitation information in the information flow page includes the identification information of product 3 (i.e., the image and name of product 3), and the interactive invitation information is used to invite users to express their interest in the replenishment of product 3. Fig.10 After clicking the +1 control in the interactive invitation message, see Fig.11 , the information flow page includes the first sub-state change information. The first sub-state change information indicates that the anchor has increased the inventory of commodity 3 by 100 pieces. When the user clicks on the first sub-state change information, see Fig.12 , in the information flow page, a product list is displayed (i.e., the object summary display page). The product list includes summary information of all products corresponding to the live broadcast room. Among them, the summary information of product 3 is located in the first display position of the object summary display page. This setting can help users quickly find product 3.

[0084] On the basis of the above-mentioned technical solutions, the interactive invitation information is optionally displayed in the information flow page, including: displaying the interactive invitation information and countdown information in the information flow page; after the countdown ends, displaying the invitation participation summary information in the information flow page, and the invitation participation summary information is used to prompt the number of users who have performed preset processing operations on the displayed object.

[0085] The countdown information is used to limit the time period during which the invitation can be accepted. For example, before the countdown ends, the interactive invitation is valid, allowing the user to accept the invitation; after the countdown ends, the interactive invitation is invalid, and the user is not allowed to accept the invitation.

[0086] In practice, an interactive invitation is often not for one viewing user, but for some or all viewing users. That is, for the same interactive invitation, multiple viewing users may accept the invitation. The invitation participation summary information is used to describe the total situation of all viewing users accepting the invitation during the period when the interactive invitation is valid. For example, how many users have accepted the interactive invitation.

[0087] For example, if the interactive invitation is to ask for explanation of product 3, see Fig. 9,Invitation to participate summary information describes that during the period when the interactive invitation is valid, 600 users have requested explanations for product 3.

[0088] It should be noted that if the interactive invitation information includes identification information of two or more objects to be displayed, performing a preset processing operation on some or all of the objects to be displayed specified in the interactive invitation information can be regarded as a triggering operation on the interactive invitation information.

[0089] For example, see Figure 6 , the interactive invitation information includes the identification information of product 1 and the identification information of product 2. The preset processing operation defined in the interactive invitation information is to request listing. Whether the user clicks the "+1" option corresponding to product 1, or clicks the "+1" option corresponding to product 2, or clicks the "+1" option corresponding to product 1 and the "+1" option corresponding to product 2, it is regarded as a triggering operation for the interactive invitation information. For example, if the user only clicks the "+1" option corresponding to product 1, see Fig.13 In the interactive participation information, only the “+1” option corresponding to item 1 is grayed out.

[0090] It should be noted that the acquisition, storage and application of user personal information involved in the technical solutions of the embodiments of the present disclosure are in compliance with the provisions of relevant laws and regulations and do not violate public order and good morals.

[0091] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity, they are all described as a series of action combinations, but those skilled in the art should know that the present invention is not limited by the described action sequence, because according to the present invention, certain steps can be performed in other sequences or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.

[0092] Fig.14 Schematic diagram of the structure of an interactive device in an embodiment of the present disclosure. The interactive device provided in the embodiment of the present disclosure can be configured in a client. Fig.14 , the interactive device specifically includes:

[0093] The first display module 210 is used to display an information flow page; the information flow page corresponds to the object to be displayed;

[0094] The second display module 220 is used to display interactive invitation information in the information flow page if the page association information of the information flow page meets the preset trigger condition; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0095] The third display module 230 is used to display the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information, and the interactive participation information is the feedback information of the operation result of performing the preset processing operation on the object to be displayed.

[0096] Furthermore, the information flow page further includes a comment summary area and a bullet screen area; the comment summary area and the bullet screen area are arranged vertically, and the bullet screen area is located above the comment summary area;

[0097] The display position of the interactive invitation information is located between the comment summary area and the bullet screen area;

[0098] The interactive participation information is displayed at at least one of the following locations: within the bullet screen area, and between the comment summary area and the bullet screen area.

[0099] Further, the information flow page corresponds to at least one object to be displayed; the interaction invitation information does not include identification information of any of the objects to be displayed, and the third display module 230 is used to:

[0100] In response to a triggering operation on the interactive invitation information, an object summary display page is displayed, wherein the object summary display page includes summary information of all objects to be displayed corresponding to the information flow page;

[0101] In response to a selection operation on one of the objects to be displayed, interactive participation information is displayed in the information flow page, the interactive participation information includes identification information of a target object to be displayed, and the target object to be displayed is the selected object to be displayed.

[0102] Further, the information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interactive invitation information includes identification information and participation options of the target object to be displayed;

[0103] The third display module 230 is used to:

[0104] In response to a selection operation on the participation option, interactive participation information is displayed in the information flow page, and the interactive participation information includes identification information of the target object to be displayed.

[0105] Further, the interactive participation information includes operation completion information, and the state of the participation option includes an optional state and an unoptional state; in the interactive invitation information, the state of the participation option is an optional state;

[0106] The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of a barrage.

[0107] Furthermore, the preset processing operation is a voting operation, the interactive participation information includes operation completion information, and the interactive invitation information includes identification information of at least two target objects to be displayed and participation options with each of the target objects to be displayed; in the interactive invitation information, the status of each of the participation options is an optional status;

[0108] The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the voting result information up to the current moment; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

[0109] Further, the interactive participation information includes state change information; the state change information is used to prompt the state change of the target object to be displayed after the preset processing is performed on the object to be displayed; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the bullet screen area; the display position of the second sub-state change information is located in the bullet screen area;

[0110] If the state change information includes first sub-state change information, the device further includes a fourth display module, which is used to:

[0111] In response to the triggering operation of the first sub-state change information, an object summary display page is displayed; in the object summary display page, the summary information of the target object to be displayed is located at the first display position of the object summary display page.

[0112] Furthermore, a second display module is used to display the interactive invitation information and countdown information in the information flow page;

[0113] The device also includes a fifth display module, which is used to:

[0114] After the countdown ends, the invitation to participate summary information is displayed on the information flow page, and the invitation to participate summary information is used to prompt the number of users who have performed preset processing operations on the object to be displayed.

[0115] Furthermore, the preset processing operation includes at least one of the following:

[0116] Request operations for listing, request for discussion, voting on the displayed objects, and request for replenishment.

[0117] The interactive device provided in the embodiment of the present disclosure can execute the steps executed by the client in the interactive method provided in the embodiment of the method of the present disclosure, and has the execution steps and beneficial effects, which will not be repeated here.

[0118] Fig.15 Schematic diagram of the structure of an electronic device in the embodiment of the present disclosure. Fig.15 , which shows a schematic diagram of the structure of an electronic device 1000 suitable for implementing the embodiment of the present disclosure. The electronic device 1000 in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), wearable electronic devices, etc., and fixed terminals such as digital TVs, desktop computers, smart home devices, etc. Fig.15 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0119] like Fig.15 As shown, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 to a random access memory (RAM) 1003 to implement the interactive method of the embodiment described in the present disclosure. In the RAM 1003, various programs and information required for the operation of the electronic device 1000 are also stored. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0120] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange information. Although Fig.15 The electronic device 1000 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0121] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains a program code for executing the method shown in the flowchart, thereby implementing the interactive method as described above. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 1009, or installed from a storage device 1008, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0122] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include an information signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated information signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0123] In some embodiments, the client and the server may communicate using any known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital information communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any known or future developed network.

[0124] The computer-readable medium may be included in the electronic device, or may exist independently without being installed in the electronic device.

[0125] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device:

[0126] Displaying an information flow page; the information flow page corresponds to the object to be displayed;

[0127] If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed;

[0128] In response to a triggering operation on the interactive invitation information, interactive participation information is displayed in the information flow page, where the interactive participation information is feedback information on the operation result of performing a preset processing operation on the object to be displayed.

[0129] Optionally, when the above one or more programs are executed by the electronic device, the electronic device may also execute other steps described in the above embodiments.

[0130] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0131] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0132] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a unit does not, in some cases, limit the unit itself.

[0133] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0134] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0135] According to one or more embodiments of the present disclosure, the present disclosure provides an electronic device, including:

[0136] one or more processors;

[0137] A memory for storing one or more programs;

[0138] When the one or more programs are executed by the one or more processors, the one or more processors implement any interaction method provided in the present disclosure.

[0139] According to one or more embodiments of the present disclosure, the present disclosure provides a computer-readable storage medium having a computer program stored thereon, and when the program is executed by a processor, the program implements any of the interaction methods provided by the present disclosure.

[0140] The embodiments of the present disclosure further provide a computer program product, which includes a computer program or instructions, and the computer program or instructions implement the above-mentioned interaction method when executed by a processor.

[0141] It should be noted that, in this article, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the existence of other identical elements in the process, method, article or device including the elements.

[0142] The above description is only a specific embodiment of the present disclosure, so that those skilled in the art can understand or implement the present disclosure. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure will not be limited to the embodiments described herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An interactive method, characterized in that: include: Displaying an information flow page; the information flow page corresponds to the object to be displayed; If the page association information of the information flow page meets the preset trigger condition, interactive invitation information is displayed in the information flow page; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; In response to a triggering operation on the interactive invitation information, interactive participation information is displayed in the information flow page, where the interactive participation information is feedback information on the operation result of performing a preset processing operation on the object to be displayed.

2. The method according to claim 1, characterized in that include: The information flow page also includes a comment summary area and a bullet screen area; the comment summary area and the bullet screen area are arranged vertically, and the bullet screen area is located above the comment summary area; The display position of the interactive invitation information is located between the comment summary area and the bullet screen area; The interactive participation information is displayed at at least one of the following locations: within the bullet screen area, and between the comment summary area and the bullet screen area.

3. The method according to claim 1, characterized in that The information flow page corresponds to at least one object to be displayed; the interaction invitation information does not include identification information of any of the objects to be displayed, and the displaying of the interaction participation information in the information flow page in response to the triggering operation of the interaction invitation information includes: In response to a triggering operation on the interactive invitation information, an object summary display page is displayed, wherein the object summary display page includes summary information of all objects to be displayed corresponding to the information flow page; In response to a selection operation on one of the objects to be displayed, interactive participation information is displayed in the information flow page, the interactive participation information includes identification information of a target object to be displayed, and the target object to be displayed is the selected object to be displayed.

4. The method according to claim 1, characterized in that The information flow page corresponds to at least one object to be displayed; the at least one object to be displayed includes a target object to be displayed; the interactive invitation information includes identification information and participation options of the target object to be displayed; The displaying of the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information includes: In response to a selection operation on the participation option, interactive participation information is displayed in the information flow page, and the interactive participation information includes identification information of the target object to be displayed.

5. The method according to claim 4, characterized in that The interactive participation information includes operation completion information, and the status of the participation option includes an optional state and an unoptional state; in the interactive invitation information, the status of the participation option is an optional state; The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the participation option in an unselectable state; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

6. The method according to claim 4, characterized in that The preset processing operation is a voting operation, the interactive participation information includes operation completion information, and the interactive invitation information includes identification information of at least two target objects to be displayed and participation options with each of the target objects to be displayed; in the interactive invitation information, the status of each of the participation options is an optional status; The interactive participation information includes operation completion information; the operation completion information is used to prompt that the preset processing operation on the object to be displayed is successfully performed; the operation completion information includes first sub-operation completion information and / or second sub-operation completion information; the display position of the first sub-operation completion information is located between the comment summary area and the barrage area, and the first sub-operation completion information includes the voting result information up to the current moment; the second sub-operation completion information is displayed in the barrage area in the form of barrage.

7. The method according to claim 3 or 4, characterized in that: The interactive participation information includes state change information; the state change information is used to prompt the state change of the target object to be displayed after the preset processing is performed on the object to be displayed; the state change information includes first sub-state change information and / or second sub-state change information; the display position of the first sub-state change information is located between the comment summary area and the bullet screen area; the display position of the second sub-state change information is located in the bullet screen area; If the state change information includes first sub-state change information, the method further includes: In response to a triggering operation on the first sub-state change information, displaying a summary display page of the display objects; In the object summary display page, the summary information of the target object to be displayed is located at the first display position of the object summary display page.

8. The method according to claim 1, characterized in that The displaying of the interactive invitation information in the information flow page includes: Displaying interactive invitation information and countdown information in the information flow page; After the countdown ends, the invitation to participate summary information is displayed on the information flow page, and the invitation to participate summary information is used to prompt the number of users who have performed preset processing operations on the object to be displayed.

9. The method according to claim 1, characterized in that: The preset processing operation includes at least one of the following: Request operations for listing, request for discussion, voting on the displayed objects, and request for replenishment.

10. An interactive device, characterized in that: include: A first display module is used to display an information flow page; the information flow page corresponds to an object to be displayed; A second display module is used to display interactive invitation information in the information flow page if the page association information of the information flow page meets the preset trigger condition; the interactive invitation information is used to invite the user to perform a preset processing operation on the object to be displayed; the preset processing operation is an operation used to reflect the attention paid to the object to be displayed; The third display module is used to display the interactive participation information in the information flow page in response to the triggering operation of the interactive invitation information, and the interactive participation information is the feedback information of the operation result of performing a preset processing operation on the object to be displayed.

11. An electronic device, characterized in that: The electronic device comprises: one or more processors; A storage device for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1 to 9.

12. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the method according to any one of claims 1 to 9 is implemented.

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