In-vehicle atmosphere lamp control method and device, terminal and readable storage medium

Abstract

The invention belongs to the technical field of vehicles, and mainly provides an in-vehicle atmosphere lamp control method and device, a terminal and a readable storage medium. One or more parameters of the color, the brightness and the flicker frequency of the atmosphere lamp arranged in the vehicle are adjusted in real time according to the advertisement feature information, so that the advertisement interacts with the in-vehicle environment built by the atmosphere lamp in the vehicle, the effect that the advertisement content is synchronous with the atmosphere lamp is achieved, the visual impact of the advertisement is improved, the advertisement playing effect is enhanced, and the advertisement playing experience is improved. The problem that the functionality of the in-vehicle atmosphere lamp is single is solved, and the user experience is improved.

Description

Technical Field

[0001] The present application belongs to the field of vehicle technology, and in particular, relates to a method, device, terminal and readable storage medium for controlling an interior atmosphere light of a vehicle. Background Art

[0002] With the development of technology, currently, advertisements in taxis are mainly presented through screens or audio forms, and there is a problem of relatively poor advertising playback effects.

[0003] In addition, with the development of vehicle technology, ambient lights are appearing more and more in vehicle use. However, currently ambient lights in taxis are mainly used to enhance the decorative effect inside the car, and there is a problem of single functionality. Summary of the invention

[0004] The present application provides a control method, device, terminal and readable storage medium for an in-vehicle ambient light, which can solve the problems of poor in-vehicle advertisement playback effect and relatively single functionality of the in-vehicle ambient light in existing solutions.

[0005] A first aspect of an embodiment of the present application provides a method for controlling an interior atmosphere light of a vehicle, the method comprising:

[0006] Acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period;

[0007] One or more parameters of the color, brightness and flashing frequency of the ambient light set in the car are adjusted in real time according to the advertisement characteristic information.

[0008] A second aspect of the embodiment of the present application further provides a control device for an interior atmosphere light of a vehicle, the control device for the interior atmosphere light of the vehicle comprising:

[0009] An acquisition unit, configured to acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period;

[0010] The control unit is used to adjust one or more parameters of the color, brightness and flashing frequency of the ambient light set in the car in real time according to the advertisement characteristic information.

[0011] A third aspect of an embodiment of the present application provides a terminal, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the computer program is executed by the processor, the steps of the method for controlling the interior vehicle ambient light described in the first aspect are implemented.

[0012] A fourth aspect of an embodiment of the present application provides a computer-readable storage medium, which stores a computer program. When the computer program is executed by a processor, the steps of the method for controlling the interior vehicle ambient light described in the first aspect are implemented.

[0013] In an embodiment of the present application, by obtaining advertisement feature information corresponding to the advertisement currently playing in the car, and adjusting one or more parameters of the color, brightness and flashing frequency of the atmosphere light set in the car in real time according to the advertisement feature information, the advertisement and the in-car environment created by the atmosphere light in the car can interact with each other, thereby achieving the effect of synchronizing the advertisement content with the atmosphere light, improving the visual impact of the advertisement, enhancing the advertisement playback effect, solving the problem of the relatively single functionality of the atmosphere light in the car, and improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Figure 1 A schematic diagram of a first implementation flow of a method for controlling an in-vehicle ambient light provided in an embodiment of the present application.

[0015] Figure 2 A schematic diagram of a second implementation flow of the method for controlling an in-vehicle ambient light provided in an embodiment of the present application.

[0016] Figure 3 This is a first structural schematic diagram of the control device for the in-vehicle ambient light provided in an embodiment of the present application.

[0017] Figure 4 This is a second structural schematic diagram of the control device for the in-vehicle ambient light provided in an embodiment of the present application.

[0018] Figure 5 A schematic diagram of the structure of a terminal provided in an embodiment of the present application. DETAILED DESCRIPTION

[0019] In order to make the purpose, technical solution and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0020] It should be understood that in the present specification and the appended claims, the term "comprising" indicates the presence of described features, wholes, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, wholes, steps, operations, elements, components and / or combinations thereof.

[0021] In addition, in the description of the present application specification and the appended claims, the terms "first", "second", etc. are only used to distinguish the descriptions and cannot be understood as indicating or implying relative importance.

[0022] References to "one embodiment" or "some embodiments" etc. described in the specification of this application mean that one or more embodiments of the present application include specific features, structures or characteristics described in conjunction with the embodiment. Therefore, the phrases "in one embodiment", "in some embodiments", "in some other embodiments", "in some other embodiments", etc. appearing in different places in this specification do not necessarily refer to the same embodiment, but mean "one or more but not all embodiments", unless otherwise specifically emphasized in other ways.

[0023] At present, advertisements in taxis are mainly presented through screens or audio, lacking interaction with the in-car environment, resulting in relatively poor advertising effects. In addition, ambient lights in taxis are currently mainly used to enhance the decorative effect of the interior of the car, lacking linkage with advertising content, and having a single functionality problem.

[0024] Based on this, the embodiments of the present application provide a control method, device, terminal and readable storage medium for an in-vehicle atmosphere light, which can solve the problems of poor in-vehicle advertising playback effect and relatively single functionality of the in-vehicle atmosphere light in existing solutions.

[0025] In an embodiment of the present application, the above-mentioned control method of the interior atmosphere light can be executed by an on-board computer on a vehicle. The vehicle can be an operational vehicle or other non-operational vehicle such as a taxi or a bus. The present application does not limit the specific type of vehicle.

[0026] like Figure 1 As shown, it is a schematic diagram of a first implementation flow of a method for controlling an interior atmosphere light of a vehicle provided in an embodiment of the present application. The method for controlling an interior atmosphere light of a vehicle can be implemented by adopting the following steps 101 to 102.

[0027] Step 101, obtaining advertisement feature information corresponding to the advertisement currently playing in the car.

[0028] In this embodiment, the advertisement characteristic information may include one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period.

[0029] Step 102: adjusting one or more parameters of the color, brightness and flickering frequency of the ambient light set in the vehicle in real time according to the advertisement characteristic information.

[0030] In an embodiment of the present application, when the advertising characteristic information includes the main color tone corresponding to the advertisement in each playback time period, the vehicle can adjust the color of the atmosphere light set in the vehicle in real time according to the main color tone corresponding to the advertisement in each playback time period in the advertising characteristic information; when the advertising characteristic information includes the brightness corresponding to the advertisement in each playback time period, the vehicle can adjust the brightness of the atmosphere light set in the vehicle in real time according to the brightness corresponding to the advertisement in each playback time period in the advertising characteristic information; when the advertising characteristic information includes the audio rhythm or volume corresponding to the advertisement in each playback time period, the vehicle can adjust the flashing frequency of the atmosphere light set in the vehicle in real time according to the audio rhythm or volume corresponding to the advertisement in each playback time period in the advertising characteristic information.

[0031] It should be noted that the color, brightness and flashing frequency of the ambient light can be adjusted at the same time, or only one or two parameters can be adjusted, and this application does not impose any restrictions on this.

[0032] For example, when the advertisement characteristic information includes the main color tone corresponding to the advertisement in each playback time period, the vehicle can adjust the color, brightness and flashing frequency of the ambient light set in the vehicle in real time according to the main color tone corresponding to the advertisement in each playback time period in the advertisement characteristic information.

[0033] Specifically, when the main color is a brighter color, the color of the ambient light can be controlled to be the same as or similar to the main color, the brightness of the ambient light can be controlled to be adjusted to a higher brightness, and the flashing frequency of the ambient light can be controlled to be a higher frequency.

[0034] In an embodiment of the present application, by obtaining advertisement feature information corresponding to the advertisement currently playing in the car, and adjusting one or more parameters of the color, brightness and flashing frequency of the atmosphere light set in the car in real time according to the advertisement feature information, the advertisement and the in-car environment (the in-car environment created by the atmosphere light) can interact, thereby achieving the effect of synchronizing the advertisement content with the atmosphere light, improving the visual impact of the advertisement, enhancing the advertisement playback effect, improving the user (passenger and driver) experience, and solving the problem of the relatively single functionality of the atmosphere light in the car.

[0035] In one embodiment of the present application, the advertisement feature information corresponding to the advertisement currently playing in the vehicle in the above step 101 can be obtained by performing image recognition and / or audio analysis on the advertisement by the vehicle or cloud server at the vehicle operation end.

[0036] In another embodiment of the present application, the advertisement characteristic information corresponding to the advertisement currently playing in the vehicle in the above step 101 can also be obtained by the advertising distribution platform by performing image recognition and / or audio analysis on the advertisement sent to the vehicle in advance, and sending the advertisement playback file carrying the advertisement characteristic information to the vehicle.

[0037] In one embodiment of the present application, the above-mentioned advertisement characteristic information may also include brand information corresponding to the advertisement.

[0038] In this embodiment, the above-mentioned brand information may include one or more brand information of brand iconic color, brand corresponding text and brand corresponding pattern, and brand display time period.

[0039] In one embodiment of the present application, when the advertisement characteristic information includes brand information corresponding to the advertisement, and the brand information includes the brand's iconic color and the brand display time period, the above step 102 may also include: adjusting the color of the atmosphere light to the brand's iconic color during the brand display time period. For example, if the iconic color of a certain brand is blue, when the advertisement of the brand is played, the color of the atmosphere light may be automatically adjusted to blue.

[0040] In one embodiment of the present application, when the advertisement feature information includes brand information corresponding to the advertisement, and the brand information includes text corresponding to the brand and a brand display time period, the above step 102 may also include: controlling the atmosphere light to display the text corresponding to the brand during the brand display time period.

[0041] In one embodiment of the present application, when the advertisement feature information includes brand information corresponding to the advertisement, and the brand information includes a pattern corresponding to the brand and a brand display time period, the above step 102 may also include: controlling the atmosphere light to display the pattern corresponding to the brand during the brand display time period.

[0042] In the embodiment of the present application, by obtaining the brand information contained in the advertisement and controlling the atmosphere light to display the brand's color, text or pattern during the brand display time period, the visual impact of the advertisement is enhanced, the advertisement is interacted with the environment created by the atmosphere light in the car, the advertising playback effect is enhanced, the user experience is improved, and the problem of the relatively single functionality of the atmosphere light in the car is solved.

[0043] In one embodiment of the present application, the above-mentioned advertisement characteristic information may also include advertisement content keywords.

[0044] In this embodiment, the above-mentioned advertisement content keywords may include preset commodity promotion keywords and corresponding keyword playing time periods. For example, the preset commodity promotion keywords may include keywords such as "promotion", "discount", "discount", "price reduction", etc.

[0045] In one embodiment of the present application, when the above-mentioned advertising characteristic information includes advertising content keywords, the above-mentioned step 102 may also include: during the keyword playback time period, adjusting the color of the atmosphere light to a preset color, and / or, adjusting the brightness of the atmosphere light to a preset brightness, and / or, controlling the atmosphere light to flash at a first preset flashing frequency.

[0046] For example, when the advertisement is played to the 5th second, the atmosphere light can be controlled to flash quickly for 2 seconds at the first preset flashing frequency to emphasize the "promotion" keyword; when the advertisement is played to the 15th second, the atmosphere light can be controlled to flash quickly for 2 seconds at the first preset flashing frequency to emphasize the "discount" keyword, and the brightness of the atmosphere light can also be synchronously adjusted to 100% brightness or other proportions of brightness, and the color of the atmosphere light can also be synchronously adjusted to blue or other colors.

[0047] The specific values ​​of the above-mentioned preset color, preset brightness and first preset flashing frequency can be obtained according to user settings, and can also be set when the vehicle leaves the factory.

[0048] In the embodiment of the present application, by obtaining the advertising content keywords contained in the advertisement and controlling the atmosphere light to emphasize the advertising content keywords by adjusting the color, brightness and / or flashing frequency during the keyword playback time period, the visual impact of the advertisement is enhanced, the advertisement is interacted with the in-vehicle environment, and the advertising playback effect is enhanced. In particular, when the advertising content keywords are product promotion keywords, it is also helpful to remind users to pay attention to promotional activities, improve user experience, and solve the problem of the relatively single functionality of the in-vehicle atmosphere lights.

[0049] In one embodiment of the present application, in order to enhance the sense of participation of drivers and passengers, the advertising effect is enhanced, such as Figure 2 As shown, the method for controlling the interior atmosphere light of a vehicle provided in the embodiment of the present application may include the following steps 201 to 202 .

[0050] Step 201: monitor the touch operation triggered by the user on the advertisement playing display screen.

[0051] Step 202 : controlling the ambient light set in the vehicle to execute a preset ambient light effect according to the type of the detected touch operation.

[0052] In the embodiment of the present application, the types of the above-mentioned touch operations may include a click type and a slide type.

[0053] Among them, the click-type touch operation may include single-click and continuous multiple-click types of touch operations, and the above-mentioned sliding-type touch operations may include simple sliding operations on the advertising playback display screen (for example, turning pages, sliding operations such as handwriting Chinese characters or letters, etc.), as well as operations of dragging the target object.

[0054] In one embodiment of the present application, the above step 202 may include controlling the color of the atmosphere light to change from the current color to a color other than the current color according to the detected touch operation of the click type, and switching back to the current color after a preset period of time to create a click effect.

[0055] For example, when a passenger triggers a click on the advertising display screen, the ambient light color can be switched from the current blue to its complementary color orange, and then switched back to blue after 300ms to create a click effect.

[0056] In one embodiment of the present application, when a click-type touch operation is detected, the above-mentioned step 202, in addition to performing a color change operation, may also include controlling the atmosphere light to flash quickly or performing other preset types of atmosphere light effects according to the detected click-type touch operation to create a click effect. The present application does not limit the specific form of the preset type of atmosphere light effect.

[0057] For example, the above step 202 may also include creating a click effect by controlling the change in the brightness of the ambient light according to the detected click type of touch operation, or by executing other various adjustment methods of color, brightness and flashing frequency, and combinations of such adjustment methods to obtain an ambient light effect, and the present application does not impose any restrictions on this.

[0058] In one embodiment of the present application, the above step 202 may also include controlling the ambient light to create a marquee effect according to the detected sliding type touch operation.

[0059] In this embodiment, the speed of the marquee can correspond to the speed at which the user slides on the advertisement playing display screen. That is, the faster the sliding speed, the faster the marquee moves.

[0060] In the embodiments of the present application, by real-time monitoring of touch operations triggered by users on the advertising playback display screen, and controlling the atmosphere lights set in the car to execute preset atmosphere light effects according to the types of touch operations monitored, real-time feedback of touch operations triggered by users is achieved, thereby enhancing the user's sense of participation, allowing the advertisement to interact with the in-car environment, improving the visual impact of the advertisement, and enhancing the playback effect of the advertisement, thereby solving the problems of poor in-car advertising playback effect and relatively single functionality of the in-car atmosphere lights in existing solutions.

[0061] In one embodiment of the present application, in order to enable the user to better perceive the process of starting and ending the advertisement, the above-mentioned method for controlling the in-vehicle atmosphere light also includes controlling the brightness of the atmosphere light to gradually increase to a corresponding brightness within a first preset duration at the beginning of the advertisement playback, and starting at a preset time before the end of the advertisement, controlling the atmosphere light to flash at a second preset frequency.

[0062] Among them, controlling the brightness of the atmosphere light to gradually increase to the corresponding brightness may mean controlling the brightness of the atmosphere light to gradually increase to the brightness corresponding to the moment when the advertisement ends at the first preset duration, which can be determined based on the brightness corresponding to the advertisement in each playback time period in the advertisement characteristic information.

[0063] The specific value of the second preset frequency can be obtained according to user settings, and can also be set when the vehicle leaves the factory.

[0064] In an actual application scenario, the advertiser uploads the advertising file to the advertising platform, which automatically analyzes the advertising file using technologies such as image recognition, audio analysis, and natural language processing, extracting information such as the main color (main tone), brightness, audio rhythm, volume, brand information, advertising content keywords, etc. corresponding to each playback time period, as well as information such as the duration of the advertisement, the tone of the advertisement in a special time period, the unique identification of the advertisement, the name of the advertisement, and the special effects of the advertisement as the advertising feature information corresponding to the advertisement. Then, the advertising platform sends the advertising playback file carrying the advertising feature information to the vehicle, which parses the advertising playback file to obtain the playback file for advertising playback and the advertising feature information in JSON format.

[0065] In an actual application scenario, when the advertisement starts playing, the above-mentioned method for controlling the in-car atmosphere light includes: initializing the color and brightness of the atmosphere light according to the main color tone and brightness corresponding to the advertisement in each playing time period in the advertisement feature information; then, dynamically adjusting the flashing frequency and brightness change of the atmosphere light during the advertisement playing process according to the audio rhythm corresponding to the advertisement in each playing time period in the advertisement feature information. For example, when the advertisement plays to the 10th second, the color of the atmosphere light is controlled to switch to green, the brightness is increased to 100%, and the flashing frequency is increased to match the change of the audio rhythm.

[0066] In an actual application scenario, when the ad is played to a point in time containing specific keywords, the corresponding atmosphere light effect is triggered. For example, when the ad is played to the 5th second, the atmosphere light is controlled to flash quickly to emphasize the "promotion" keyword; when the ad is played to the 15th second, the atmosphere light is controlled to flash again to emphasize the "discount" keyword. Display the iconic colors and related visual effects of the advertising brand in a specific time period of the ad. For example, during the entire ad playback period, the atmosphere light is controlled to display the brand's iconic colors.

[0067] In an actual application scenario, according to the color tone of the special time period of the advertisement, when the advertisement is played to the special time period, the color of the atmosphere light is controlled to switch from the basic color tone to the color tone of the special time period. For example: when the advertisement is played to the 10th second, the color of the atmosphere light is controlled to switch from blue to red, and at the 12th second, the color of the atmosphere light is controlled to switch back to blue; at the 22nd second, the color of the atmosphere light is controlled to switch from blue to green, and at the 25th second, the color of the atmosphere light is controlled to switch back to blue.

[0068] In an actual application scenario, during the advertisement playing process, the above-mentioned method for controlling the in-vehicle atmosphere light further includes: applying a preset lighting effect during the advertisement playing process according to the special effect information in the advertisement characteristic information. For example, within the first preset duration at the beginning of the advertisement playing, the brightness of the atmosphere light is controlled to gradually increase to a corresponding brightness, and starting at a preset time before the end of the advertisement, the atmosphere light is controlled to flash at a second preset frequency. For example, within the first 5 seconds of the advertisement playing, the atmosphere light gradually lights up, and starting from the 5th second before the end of the advertisement, the atmosphere light flashes quickly.

[0069] In the embodiments of the present application, by controlling the atmosphere light to dynamically change the color, brightness, flashing frequency, etc. following the playback of the advertising content and the user's interactive operations, interaction between the advertisement and the atmosphere light and real-time response to the user's interactive operations are achieved, thereby enhancing the playback effect of the advertisement and improving the user's advertising experience.

[0070] The present application also provides a control device for an in-vehicle ambient light. Figure 3 As shown, the control device 300 of the interior atmosphere light can be configured on a vehicle, and the control device of the interior atmosphere light includes:

[0071] The acquisition unit 301 is used to acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period;

[0072] The control unit 302 is used to adjust one or more parameters of the color, brightness and flashing frequency of the ambient light set in the vehicle in real time according to the advertisement characteristic information;

[0073] In one embodiment of the present application, the advertising feature information also includes brand information corresponding to the advertisement, and the brand information includes one or more brand information of the brand's iconic color, the brand's corresponding text and the brand's corresponding pattern, as well as the brand display time period; the above-mentioned control unit 302 is specifically used to: during the brand display time period, adjust the color of the atmosphere light to the brand's iconic color, and / or, control the atmosphere light to display the brand's corresponding text, and / or, control the atmosphere light to display the brand's corresponding pattern.

[0074] In one embodiment of the present application, the above-mentioned advertising feature information also includes advertising content keywords; the advertising content keywords include preset product promotion keywords and corresponding keyword playback time periods; the above-mentioned control unit 302 is specifically used to: during the keyword playback time period, adjust the color of the atmosphere light to a preset color, and / or, adjust the brightness of the atmosphere light to a preset brightness, and / or, control the atmosphere light to flash at a first preset flashing frequency.

[0075] In one embodiment of the present application, the control unit 302 is also specifically used to: within a first preset duration at the beginning of the advertisement playing, control the brightness of the atmosphere light to gradually increase to a corresponding brightness, and starting at a preset time before the end of the advertisement, control the atmosphere light to flash at a second preset frequency.

[0076] In one embodiment of the present application, Figure 4 As shown, the above-mentioned in-car atmosphere light control device also includes a monitoring unit 303, which is used to monitor the touch operation triggered by the user on the advertising playback display screen; the above-mentioned control unit 302 is also used to control the atmosphere light set in the car to execute a preset atmosphere light effect according to the type of touch operation monitored.

[0077] In one embodiment of the present application, the type of touch operation includes a click type, and the control unit 302 is specifically used to: according to the detected touch operation of the click type, control the color of the atmosphere light to change from the current color to a color other than the current color, and switch back to the current color after a preset period of time to create a click effect.

[0078] In one embodiment of the present application, the type of touch operation includes a sliding type; the control unit 302 is specifically used to: control the atmosphere light to create a marquee effect according to the detected touch operation of the sliding type; wherein the speed of the marquee corresponds to the speed at which the user slides on the advertising playback display screen.

[0079] It should be noted that, for the convenience and simplicity of description, the specific working process of the control device 300 for the interior atmosphere light described above can refer to the above Figure 1 to Figure 2 The corresponding process of the method described in will not be repeated here.

[0080] like Figure 5 As shown, the embodiment of the present application also provides a terminal. The terminal can be a vehicle at the vehicle operation end. Figure 5 As shown, the terminal 5 may include: a processor 50, a memory 51, and a computer program 52 stored in the memory 51 and executable on the processor 50. When the processor 50 executes the computer program 52, the steps in the above-mentioned embodiments of the control method for the interior atmosphere lamp are implemented, for example, Figure 1 Steps 101 to 102 are shown.

[0081] The processor 50 may be a central processing unit (CPU), other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. A general-purpose processor may be a microprocessor or any conventional processor, etc.

[0082] The memory 51 may be an internal storage unit of the terminal 5, such as a hard disk or a memory. The memory 51 may also be an external storage device for the terminal 5, such as a plug-in hard disk, a smart memory card (Smart Media Card, SMC), a secure digital (Secure Digital, SD) card, a flash card (Flash Card), etc. equipped on the terminal 5. Further, the memory 51 may also include both an internal storage unit of the terminal 5 and an external storage device. The memory 51 is used to store the above-mentioned computer program and other programs and data required by the terminal.

[0083] The computer program may be divided into one or more units, which are stored in the memory 51 and executed by the processor 50 to complete the present application. The one or more units may be a series of computer program instruction segments capable of completing specific functions, which are used to describe the process of the computer program executing the method for controlling the interior atmosphere lamp in the terminal.

[0084] For example, the above computer program can be divided into: an acquisition unit and a control unit, and the specific functions are as follows:

[0085] An acquisition unit, used to acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period;

[0086] The control unit is used to adjust one or more parameters of the color, brightness and flashing frequency of the ambient light set in the car in real time according to the advertisement characteristic information.

[0087] The technicians in the relevant field can clearly understand that for the convenience and simplicity of description, only the division of the above-mentioned functional units and modules is used as an example for illustration. In practical applications, the above-mentioned function allocation can be completed by different functional units and modules as needed, that is, the internal structure of the device can be divided into different functional units or modules to complete all or part of the functions described above. The functional units and modules in the embodiment can be integrated in a processing unit, or each unit can exist physically separately, or two or more units can be integrated in one unit. The above-mentioned integrated unit can be implemented in the form of hardware or in the form of software functional units. In addition, the specific names of the functional units and modules are only for the convenience of distinguishing each other, and are not used to limit the scope of protection of this application. The specific working process of the units and modules in the above-mentioned system can refer to the corresponding process in the aforementioned method embodiment, which will not be repeated here.

[0088] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described or recorded in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0089] Those of ordinary skill in the art will appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of this application.

[0090] In the embodiments provided in the present application, it should be understood that the disclosed terminals and methods can be implemented in other ways. For example, the terminal embodiments described above are only schematic. For example, the division of modules or units is only a logical function division, and there may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be an indirect coupling or communication connection through some interfaces, systems or units, which can be electrical, mechanical or other forms.

[0091] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0092] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0093] If the integrated module / unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the present application implements all or part of the processes in the above-mentioned embodiment method, and can also be completed by instructing the relevant hardware through a computer program. The computer program can be stored in a computer-readable storage medium, and the computer program can implement the steps of the above-mentioned various method embodiments when executed by the processor. Among them, the computer program includes computer program code, and the computer program code can be in source code form, object code form, executable file or some intermediate form. The computer-readable medium may include: any entity or recording medium that can carry computer program code, U disk, mobile hard disk, disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium. It should be noted that the content contained in the computer-readable medium can be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction. For example, in some jurisdictions, according to legislation and patent practice, the computer-readable medium does not include electric carrier signals and telecommunication signals.

[0094] The above embodiments are only used to illustrate the technical solutions of the present application, rather than to limit them. Although the present application has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. These modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present application, and should all be included in the protection scope of the present application.

Claims

1. A method for controlling an interior atmosphere light of a vehicle, characterized in that: The control method of the interior atmosphere lamp comprises: Acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period; One or more parameters of the color, brightness and flashing frequency of the ambient light set in the car are adjusted in real time according to the advertisement characteristic information.

2. The method for controlling the interior atmosphere lamp of a vehicle as claimed in claim 1, characterized in that: The advertisement characteristic information also includes brand information corresponding to the advertisement; the brand information includes one or more brand information of brand iconic color, brand corresponding text and brand corresponding pattern, and brand display time period; the real-time adjustment of one or more parameters of the color, brightness and flashing frequency of the ambient light set in the car according to the advertisement characteristic information includes: During the brand display time period, the color of the atmosphere light is adjusted to the brand's iconic color, and / or the atmosphere light is controlled to display text corresponding to the brand, and / or the atmosphere light is controlled to display a pattern corresponding to the brand.

3. The method for controlling the interior atmosphere lamp of a vehicle as claimed in claim 1, characterized in that: The advertisement characteristic information also includes advertisement content keywords; the advertisement content keywords include preset product promotion keywords and corresponding keyword play time periods; the real-time adjustment of one or more parameters of the color, brightness and flashing frequency of the atmosphere light set in the vehicle according to the advertisement characteristic information includes: During the keyword playback time period, the color of the atmosphere light is adjusted to a preset color, and / or, the brightness of the atmosphere light is adjusted to a preset brightness, and / or, the atmosphere light is controlled to flash at a first preset flashing frequency.

4. The method for controlling the interior atmosphere lamp of a vehicle as claimed in claim 1, characterized in that: The real-time adjustment of one or more parameters of the color, brightness and flashing frequency of the ambient light set in the vehicle according to the advertisement characteristic information includes: During a first preset duration at the beginning of the advertisement playing, the brightness of the atmosphere light is controlled to gradually increase to a corresponding brightness, and starting at a preset time before the end of the advertisement, the atmosphere light is controlled to flash at a second preset frequency.

5. The method for controlling the interior atmosphere light of a vehicle according to any one of claims 1 to 4, characterized in that: The method for controlling the interior atmosphere lamp of a vehicle comprises: Monitor the touch operations triggered by users on the display screen where advertisements are played; According to the detected type of touch operation, the ambient light arranged in the vehicle is controlled to execute a preset ambient light effect.

6. The method for controlling the interior atmosphere light of a vehicle as claimed in claim 5, characterized in that: The type of touch operation includes a click type; The controlling the atmosphere light set in the vehicle to execute a preset atmosphere light effect according to the type of the monitored touch operation includes: According to the detected touch operation of the click type, the color of the atmosphere light is controlled to change from the current color to a color other than the current color, and then switched back to the current color after a preset time period, so as to create a click effect.

7. The method for controlling the interior atmosphere light of a vehicle as claimed in claim 5, characterized in that: The type of touch operation includes a sliding type; The controlling the atmosphere light set in the vehicle to execute a preset atmosphere light effect according to the type of the monitored touch operation includes: According to the monitored touch operation of the sliding type, the atmosphere light is controlled to create a marquee effect; wherein the speed of the marquee corresponds to the speed at which the user slides on the advertisement playing display screen.

8. A control device for an interior atmosphere light of a vehicle, characterized in that: The control device of the interior atmosphere lamp comprises: An acquisition unit, used to acquire advertisement characteristic information corresponding to the advertisement currently being played in the vehicle; the advertisement characteristic information includes one or more parameters of the main color tone, brightness, audio rhythm and volume corresponding to the advertisement in each playing time period; The control unit is used to adjust one or more parameters of the color, brightness and flashing frequency of the ambient light set in the car in real time according to the advertisement characteristic information.

9. A terminal comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: When the computer program is executed by a processor, the steps of the method for controlling the interior atmosphere light of a vehicle as described in any one of claims 1 to 7 are implemented.

10. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the steps of the method for controlling the interior atmosphere light of a vehicle as described in any one of claims 1 to 7 are implemented.

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