Omnibearing exchange coupon management system and method based on front-end application

Abstract

The invention discloses an omnibearing exchange coupon management system and method based on a front-end application, and the system comprises a front-end application module, a life cycle module, a real object exchange coupon management module and a basic system module, the front-end application module comprises scene units, an activity unit and an effect analysis unit, the scene units comprise an online scene unit and an offline scene unit, and the activity unit comprises an activity unit and an effect analysis unit; both the online and the offline comprise APPs and applets. According to the method, company operation personnel and managers can be supported to perform redisk on the created exchange coupons, whether the exchange coupons achieve an expected effect and an optimal ROI is analyzed, new drawing is performed, the number of customers newly added to the company through the exchange coupon activity is analyzed, and activity promotion is performed, the number of sleeping customers awakened through the exchange coupon activity is analyzed; the number of orders added through the exchange coupons is analyzed, the conversion rate is increased, and the unit price of the customer is increased; and the unit price of the customer is increased through the exchange coupons, and the income is increased.

Description

Technical Field

[0001] The present invention relates to the technical field of physical exchange voucher management, and specifically to an all-round exchange voucher management system and method based on front-end applications. Background Art

[0002] Physical coupons originated in the 1960s, when American retailers issued such coupons for promotions. Consumers could use these coupons to get discounts or free gifts when purchasing goods in designated stores. Over time, physical coupons have gradually become a popular marketing tool, adopted by many businesses to attract customers and promote sales. With the development of technology, more and more businesses have begun to adopt electronic coupons, such as QR codes or barcodes on mobile phone apps. These electronic coupons are more convenient and less likely to be lost.

[0003] At present, the management of physical exchange coupons faces some bottlenecks, such as: 1. Inventory control issues: When merchants issue a large number of exchange coupons, insufficient inventory may occur, which may result in customers being unable to use the exchange coupons to redeem goods or services, thus affecting customer satisfaction; 2. Promotion strategy issues: If merchants do not formulate effective promotion strategies, the issuance of exchange coupons may be too frequent or unbalanced, causing customers to lose interest and trust in the exchange coupons; 3. Data analysis issues: Since the use of exchange coupons is difficult to track and analyze, merchants may not be able to accurately understand which exchange coupons are the most popular and which exchange coupons are not effective, which makes it difficult to adjust marketing strategies; 4. Fraudulent behavior issues: Some criminals will use exchange coupons to engage in fraudulent activities, such as false transactions, which has caused losses to the reputation and economic interests of merchants. Summary of the invention

[0004] The purpose of the present invention is to provide a comprehensive redemption voucher management system and method based on front-end applications to solve the problems raised in the above-mentioned background technology.

[0005] To achieve the above purpose, the present invention provides the following technical solution: a comprehensive exchange voucher management system based on front-end application, including a front-end application module, a life cycle module, a physical exchange voucher management module and a basic system module. The front-end application module includes a scene unit, an activity unit and an effect analysis unit. The scene unit includes online and offline, both online and offline include APP and mini-programs, and the activity unit includes registration coupons, consumption coupons, task coupons, card application coupons, recharge coupons and cross-industry cooperation; The life cycle module includes an application fee unit, a coupon creation unit, an issuance / collection unit, a write-off unit, an accounting unit, and an effect analysis unit; The physical exchange voucher management module includes an OpenAPI unit, which includes a voucher issuance interface, a voided voucher interface, a voucher list interface, a voucher details interface, a voucher lock interface, a voucher cancellation interface, a voucher release interface, and a voucher return interface; The basic system modules include a resource system unit, an order system unit, a commodity system unit, an OA system unit, a CRM system unit, a marketing system unit and a risk control system unit.

[0006] Preferably, the scenario refers to the specific scenario that this redemption voucher architecture can support, online refers to users receiving or using redemption vouchers through an app or mini-program, and offline refers to users using redemption vouchers through an offline store retail system or receiving redemption vouchers by scanning an offline QR code.

[0007] Preferably, the activities refer to specific activities that can be supported by this redemption voucher architecture; registration to get coupons refers to the redemption vouchers given when the user first registers the system; consumption to get coupons refers to the system automatically giving redemption vouchers of other categories when the user's consumption reaches a certain amount; task to get coupons refers to the redemption vouchers given when signing in every day, forwarding activities, participating in evaluations, collecting likes, and drawing tasks; card application to get coupons refers to the redemption vouchers given when applying for stored-value cards offline; recharge to get coupons refers to the redemption vouchers given when recharging stored-value cards offline; cross-industry cooperation refers to cross-border joint marketing.

[0008] Preferably, the application fee: the money deducted by the redemption coupon also has costs, which need to be borne by a department, and it is necessary to apply for a budget to the company's finance and related departments in advance. The marketing expense application process generally submits a budget application through the resource system, and the relevant leaders review it in the OA system. After the review is passed, the activity budget takes effect and is used when creating redemption coupons [different companies may have different budget application portals]. Create coupons: After the budget is applied for, create coupons in the coupon creation unit. When creating coupons, associate the applied activity budget, and then submit for review. The coupon will take effect after the application of the relevant leaders is approved. Issuance / receipt: During the effective period of the coupon activity, according to the actual situation, operations and customer service will actively send it to users or users will collect it through a certain activity page. The number of coupons issued cannot exceed the set total number, and the total amount of coupons issued cannot exceed the total budget amount applied for. Cancellation: After the user receives the coupon, the coupon will be automatically deducted at the cashier settlement. Accounting: After the user cancels, the actual department budget is deducted. For coupons sold to external companies, the purchasing company needs to settle with the company after cancellation. Effect analysis: Review whether the coupon activity created this time has achieved the expected effect.

[0009] Preferably, the OpenAPI: an interface provided to the outside to support all coupon businesses of the company, coupon issuance interface: providing the front-end business system with the function of issuing coupons, invalidated coupon interface: providing the front-end business system with the function of invalidating coupons, coupon list interface: providing the front-end business system with the function of querying coupon lists, coupon details interface: providing the front-end business system with the function of querying coupon details according to coupon codes, coupon lock interface: providing the front-end business system with the function of locking exchange coupons, canceled coupon interface: providing the front-end business system with the function of querying canceled coupons, coupon release interface: providing the front-end business system with the function of releasing exchange coupons, and coupon return interface: providing the front-end business system with the function of returning exchange coupons.

[0010] Preferably, the physical redemption voucher management module also includes a physical redemption voucher information template unit, which includes basic information, status, issuance rules and scope of application. The basic information includes code, inventory, name and activity time. The status includes pending submission, ended, pending review and disabled, as well as pending start, active and rejected. The issuance rules include issuance channels, collection restrictions and issuance methods. The issuance channels include unlimited, online and offline. The collection restrictions include unlimited, limited to X tickets per person and limited to X tickets per day, as well as limited to X tickets per week, limited to X tickets per month and limited to X tickets per year. The issuance methods include unlimited, active collection and active delivery. The scope of application includes applicable products, all products, categories and items, as well as applicable stores, all stores and designated stores.

[0011] Preferably, the resource system: provides marketing expense management for the redemption voucher, it is necessary to provide the approved marketing expense amount when creating the redemption voucher, the marketing expense is locked after the redemption voucher is created, and the marketing expense is deducted after the customer cancels the redemption voucher, the order system: locks the redemption voucher after the order is created, and deducts the redemption voucher after the order payment is completed, the commodity system: sets the applicable scope when creating the redemption voucher, and needs to call the commodity system to obtain the classification and product information of the commodity, the OA system: all approvals of the company are carried out on the OA, the redemption voucher system needs to be connected with the OA system, and the redemption voucher template that needs to be approved by the leader is submitted to the OA system, and the leader will return it to the redemption voucher system after approval on the OA, the CRM system: supports viewing all the user's redemption vouchers in the CRM system, and supports sending redemption vouchers to designated users, the marketing system: supports the marketing system to call the redemption voucher template to create activities, the risk control system: in order to prevent robots from collecting and canceling coupons in batches, the sub-control system will be called for verification when issuing and canceling coupons, and only users who pass the sub-control system are allowed to collect and cancel coupons.

[0012] Preferably, the effect analysis units in the front-end application module and the life cycle module include attracting new customers, improving conversion rate, promoting activation and increasing average order value.

[0013] The comprehensive voucher management method based on the front-end application includes the following steps: A. Operate the scene unit, activity unit and effect analysis unit through the front-end application module; B. Operate the application fee unit, coupon creation unit, issuance / receipt unit, write-off unit, accounting unit and effect analysis unit through the life cycle module; C. Operate the OpenAPI unit and the physical exchange voucher information template unit through the physical exchange voucher management module; D. Operate the resource system unit, order system unit, product system unit, OA system unit, CRM system unit, marketing system unit and risk control system unit through the basic system module.

[0014] Compared with the prior art, the present invention has the following beneficial effects: The present invention can support the company's operating personnel and managers to review the created redemption vouchers, analyze whether the redemption vouchers have achieved the expected effect and the optimal ROI, attract new customers: analyze how many new customers have been added to the company through the redemption voucher activities, promote activation: analyze how many dormant customers have been awakened through the redemption voucher activities, improve conversion rate: analyze how many new orders have been added through the redemption vouchers and how much the conversion rate has been improved, and increase the average order value: analyze how much the average order value has been increased through the redemption vouchers and how much new revenue has been added. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 This is a diagram of the architecture of the present invention. DETAILED DESCRIPTION

[0016] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0017] See also Figure 1 , a comprehensive voucher management system based on front-end applications, including front-end application module, life cycle module, physical voucher management module and basic system module, The front-end application module (this physical exchange voucher architecture can support the company's management and operation needs for exchange vouchers) includes scenario units, activity units and effect analysis units. Scenario units include online and offline, both online and offline include APP and mini-programs, and activity units include registration and coupons, consumption and coupons, task and coupons, card application and coupons, recharge and coupons, and cross-industry cooperation; The life cycle module (the life cycle of the entire redemption voucher activity) includes the application fee unit, the coupon creation unit, the issuance / collection unit, the write-off unit, the accounting unit, and the effect analysis unit; The physical exchange voucher management module (for managing all the company's exchange vouchers) includes an OpenAPI unit, which includes a voucher issuance interface, a voided voucher interface, a voucher list interface, a voucher details interface, a voucher lock interface, a voucher cancellation interface, a voucher release interface, and a voucher return interface; The basic system module (in order to realize the redemption voucher function, other relevant systems of the company need to cooperate) includes resource system unit, order system unit, product system unit, OA system unit, CRM system unit, marketing system unit and risk control system unit.

[0018] Scenario: refers to the specific scenario that this redemption voucher architecture can support. Online: refers to users receiving or using redemption vouchers through apps or mini-programs. Offline: refers to users using redemption vouchers through offline store retail systems or receiving redemption vouchers by scanning offline QR codes.

[0019] Activities: refers to specific activities that can be supported by this redemption voucher architecture. Registration coupons: refers to the redemption vouchers given to users when they first register the system, to avoid the loss of new customers and promote orders. Consumption coupons: when users spend a certain amount of money, the system automatically gives redemption vouchers of other categories to induce users to place orders again, avoid user loss, and increase sales. Task coupons: redemption vouchers are given when signing in every day, forwarding activities, participating in evaluations, collecting likes, and lucky draw tasks. By giving out redemption vouchers, users can get corresponding benefits immediately after participating, so as to increase user participation and at the same time The purpose of increasing revenue can be further achieved through the gift of exchange coupons. Card application and free coupons: Offline stored-value card application and free exchange coupons, such as a 5,000 yuan card, free exchange coupons for a certain category or a certain category, to achieve the purpose of combination marketing. Recharge and free coupons: Offline stored-value card recharge and free exchange coupons, such as a one-time recharge of 2,000 yuan, free exchange coupons for a certain category, to achieve the purpose of combination marketing. Cross-industry cooperation: cross-industry joint marketing, such as a free cup of milk tea from a certain milk tea shop for a purchase of 20 yuan or more in a restaurant, a free experience coupon from a certain beauty salon for a purchase of 1,000 yuan or more in a mall, etc.

[0020] Application fee: The money deducted by the redemption coupon also has costs, which need to be borne by a department. It is necessary to apply for a budget in advance from the company's finance and related departments. For example, in order to promote a certain activity, the marketing department applies to the finance and related departments in advance for a marketing fee of 2 million. The 2 million applied for will be deducted from the annual total budget of the marketing department, and the total value of the coupons issued cannot exceed 2 million. The marketing expense application process generally submits a budget application through the resource system, and the relevant leaders review it in the OA system. After the review is passed, the activity budget will take effect and be used when creating redemption coupons [Different companies may have different budget application portals]. Create coupons: After the budget application is approved, create coupons in the create coupon unit, and associate the applied coupons when creating them Please request an activity budget, then submit it for review. The coupon will take effect after the relevant leader's application is approved. Issuance / collection: During the effective period of the coupon activity, operations and customer service will actively issue it to users or users will collect it through an activity page according to actual conditions. The number of coupons issued cannot exceed the set total number, and the total amount of coupons issued cannot exceed the total budget amount applied for. Cancellation: After the user collects the coupon, the coupon will be automatically deducted at the checkout settlement. Accounting: After the user cancels, the actual department budget will be deducted. For coupons sold to external companies, the purchasing company needs to settle with the company after cancellation. Effect analysis: Review whether the coupon activity created this time has achieved the expected effect, such as whether the expected new customer acquisition effect has been achieved.

[0021] OpenAPI: An interface provided to the outside world to support all the company's coupon businesses. Coupon issuance interface: Provides the front-end business system with the function of issuing coupons. For example, after the user clicks the coupon collection button or the new customer successfully registers, this interface can be called to issue coupons to the user. Void coupon interface: Provides the front-end business system with the function of voiding coupons. For example, if a user spends more than 500 yuan and is given a coupon for other categories, and the user makes a refund after the purchase, it is necessary to void the coupon that has been sent to the user. This interface can be called to void the coupon that has been sent to the user. Voucher list interface: Provides the front-end business system with the function of querying the voucher list. For example, if you query the redemption coupons that have been issued to a certain user, the redemption coupons that have been issued at a certain time end, the redemption coupons that have been issued for a certain activity, etc., you can call this interface for query. Voucher details interface: Provides the front-end business system with the function of querying based on the voucher code The function of voucher details. If you want to query the applicable scope, validity period, etc. of a certain redemption voucher, you can call this interface. Lock voucher interface: provides the front-end business system with the function of locking redemption vouchers. For example, the redemption voucher selected by the customer when collecting payment needs to be locked first to prevent it from being used by other orders during the payment process, resulting in payment failure. Cancellation voucher interface: provides the front-end business system with the function of querying and canceling vouchers. For example, after the collection is completed, the redemption voucher used by the customer this time needs to be cancelled. Release voucher interface: provides the front-end business system with the function of releasing redemption vouchers. For example, if the checkout timeout is not paid and the order fails, the locked redemption voucher of this order needs to be released. Return voucher interface: provides the front-end business system with the function of returning redemption vouchers. For example, if the user uses the redemption voucher to pay for an order and then returns the order, the redemption voucher used for this order needs to be returned to the user.

[0022] The physical exchange voucher management module also includes a physical exchange voucher information template unit. The physical exchange voucher information template unit includes basic information, status, issuance rules and scope of application. The basic information includes code, inventory, name and activity time. The status includes pending submission, ended, pending review and disabled, as well as pending start, active and rejected. The issuance rules include issuance channels, collection restrictions and issuance methods. The issuance channels include unlimited, online and offline. The collection restrictions include unlimited, limited to X tickets per person and limited to X tickets per day, as well as limited to X tickets per week, limited to X tickets per month and limited to X tickets per year. The issuance methods include unlimited, active collection and active delivery. The scope of application includes applicable products, all products, categories and single products, as well as applicable stores, all stores and designated stores.

[0023] Resource system: provides marketing expense management for exchange coupons. When creating exchange coupons, the approved marketing expense amount must be provided. After creating the exchange coupons, the marketing expense is locked. After the customer writes off the exchange coupons, the marketing expense is deducted. Order system: After the order is created, the exchange coupons are locked. After the order payment is completed, the exchange coupons are deducted. Commodity system: When creating the exchange coupons, the applicable scope is set. It is necessary to call the commodity system to obtain the classification and product information of the commodity. OA system: All approvals of the company are carried out on OA. The exchange coupon system needs to be connected with the OA system. The exchange coupon template that needs to be approved by the leader is submitted to the OA system, and the leader approves it on OA. Then it is sent back to the redemption voucher system. CRM system: supports viewing all redemption vouchers of users in the CRM system and supports sending redemption vouchers to designated users. Marketing system: supports the marketing system to call the redemption voucher template to create activities. For example, if you set up a redemption voucher drawing activity for Lucky Change, it is necessary to support binding this activity to the effective redemption voucher template. After the customer draws the redemption voucher, it is necessary to support the marketing system to call the redemption voucher system to send the corresponding redemption voucher to the user. Risk control system: in order to prevent robots from collecting and canceling coupons in batches, the sub-control system will be called for verification when issuing and canceling coupons. Only users who pass the sub-control system are allowed to collect and cancel coupons.

[0024] The effect analysis units in the front-end application module and the life cycle module include attracting new customers, improving conversion rates, promoting activation, and increasing average order value.

[0025] The comprehensive voucher management method based on the front-end application includes the following steps: A. Operate the scene unit, activity unit and effect analysis unit through the front-end application module; B. Operate the application fee unit, coupon creation unit, issuance / receipt unit, write-off unit, accounting unit and effect analysis unit through the life cycle module; C. Operate the OpenAPI unit and the physical exchange voucher information template unit through the physical exchange voucher management module; D. Operate the resource system unit, order system unit, product system unit, OA system unit, CRM system unit, marketing system unit and risk control system unit through the basic system module.

[0026] Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and variations may be made to the embodiments without departing from the principles and spirit of the present invention, and that the scope of the present invention is defined by the appended claims and their equivalents.

Claims

1. A comprehensive voucher management system based on front-end applications, including front-end application module, life cycle module, physical voucher management module and basic system module, characterized by: The front-end application module includes a scene unit, an activity unit and an effect analysis unit. The scene unit includes online and offline, both online and offline include APP and mini-programs, and the activity unit includes registration coupons, consumption coupons, task coupons, card application coupons, recharge coupons and cross-industry cooperation; The life cycle module includes an application fee unit, a coupon creation unit, an issuance / collection unit, a write-off unit, an accounting unit, and an effect analysis unit; The physical exchange voucher management module includes an OpenAPI unit, which includes a voucher issuance interface, a voided voucher interface, a voucher list interface, a voucher details interface, a voucher lock interface, a voucher cancellation interface, a voucher release interface, and a voucher return interface; The basic system modules include a resource system unit, an order system unit, a commodity system unit, an OA system unit, a CRM system unit, a marketing system unit and a risk control system unit.

2. The all-round exchange voucher management system based on front-end application according to claim 1, characterized in that: The scenarios described refer to the specific scenarios that this redemption voucher architecture can support. Online refers to users receiving or using redemption vouchers through apps or mini-programs. Offline refers to users using redemption vouchers through offline store retail systems or receiving redemption vouchers by scanning offline QR codes.

3. The all-round exchange voucher management system based on front-end application according to claim 1 is characterized in that: The activities described refer to the specific activities that this redemption voucher architecture can support; registration to get coupons refers to the redemption vouchers given when the user first registers the system; consumption to get coupons refers to the system automatically giving redemption vouchers of other categories when the user spends a certain amount; task to get coupons refers to the redemption vouchers given when signing in, forwarding activities, participating in reviews, collecting likes, and participating in lottery tasks every day; card application to get coupons refers to the redemption vouchers given when applying for stored-value cards offline; recharge to get coupons refers to the redemption vouchers given when recharging stored-value cards offline; cross-industry cooperation refers to cross-border joint marketing.

4. The all-round exchange voucher management system based on front-end application according to claim 1 is characterized in that: The application fee: The money deducted by the redemption coupon also has costs, which need to be borne by a department. It is necessary to apply for a budget in advance to the company's finance and related departments. The marketing expense application process generally submits a budget application through the resource system, and the relevant leaders review it in the OA system. After the review is passed, the activity budget will take effect for use when creating redemption coupons [Different companies may have different budget application portals]. Create coupons: After the budget is applied for, create coupons in the coupon creation unit. When creating coupons, associate the applied activity budget, and then submit for review. The coupon will take effect after the application of the relevant leader is approved. Issuance / collection: During the effective period of the coupon activity, according to the actual situation, operations and customer service will actively send it to users or users will collect it through a certain activity page. The number of coupons issued cannot exceed the set total number, and the total amount of coupons issued cannot exceed the total budget amount applied for. Cancellation: After the user collects the coupon, the coupon will be automatically deducted at the checkout settlement. Accounting: After the user cancels, the actual department budget is deducted. For coupons sold to external companies, the purchasing company needs to settle with the company after cancellation. Effect analysis: Review whether the coupon activity created this time has achieved the expected effect.

5. The all-round exchange voucher management system based on front-end application according to claim 1 is characterized in that: The OpenAPI: an interface provided to the outside world to support all the company's coupon businesses, coupon issuance interface: provides the front-end business system with the function of issuing coupons, cancel coupon interface: provides the front-end business system with the function of canceling coupons, coupon list interface: provides the front-end business system with the function of querying coupon lists, coupon details interface: provides the front-end business system with the function of querying coupon details according to coupon codes, coupon lock interface: provides the front-end business system with the function of locking redemption coupons, cancel coupon interface: provides the front-end business system with the function of querying canceled coupons, coupon release interface: provides the front-end business system with the function of releasing redemption coupons, and coupon return interface: provides the front-end business system with the function of returning redemption coupons.

6. The all-round exchange voucher management system based on front-end application according to claim 1, characterized in that: The physical exchange voucher management module also includes a physical exchange voucher information template unit, which includes basic information, status, issuance rules and scope of application. The basic information includes code, inventory, name and activity time. The status includes pending submission, ended, pending review and disabled, as well as pending start, active and rejected. The issuance rules include issuance channels, collection restrictions and issuance methods. The issuance channels include unlimited, online and offline. The collection restrictions include unlimited, limited to X tickets per person and limited to X tickets per day, as well as limited to X tickets per week, limited to X tickets per month and limited to X tickets per year. The issuance methods include unlimited, active collection and active delivery. The scope of application includes applicable products, all products, categories and items, as well as applicable stores, all stores and designated stores.

7. The all-round exchange voucher management system based on front-end application according to claim 1, characterized in that: The resource system: provides marketing expense management for redemption coupons. When creating redemption coupons, the approved marketing expense amount must be provided. After the redemption coupons are created, the marketing expense is locked. After the customer cancels the redemption coupons, the marketing expense is deducted. The order system: locks the redemption coupons after the order is created, and deducts the redemption coupons after the order payment is completed. The commodity system: sets the applicable scope when creating the redemption coupons, and needs to call the commodity system to obtain the classification and product information of the commodities. The OA system: all approvals of the company are carried out on the OA, and the redemption coupon system needs to be connected with the OA system. The redemption coupon template that needs to be approved by the leader is submitted to the OA system, and the leader will pass it back to the redemption coupon system after approval on the OA. The CRM system: supports viewing all redemption coupons of users in the CRM system and supports sending redemption coupons to designated users. The marketing system: supports the marketing system to call the redemption coupon template to create activities. The risk control system: in order to prevent robots from collecting and canceling coupons in batches, the sub-control system will be called for verification when issuing and canceling coupons. Only users who pass the sub-control system are allowed to collect and cancel coupons.

8. The all-round exchange voucher management system based on front-end application according to claim 1, characterized in that: The effect analysis units in the front-end application module and the life cycle module include attracting new customers, improving conversion rates, promoting activation and increasing average order value.

9. A comprehensive voucher management method based on front-end application, characterized in that: The following steps are involved: A. Operate the scene unit, activity unit and effect analysis unit through the front-end application module; B. Operate the application fee unit, coupon creation unit, issuance / receipt unit, write-off unit, accounting unit and effect analysis unit through the life cycle module; C. Operate the OpenAPI unit and the physical exchange voucher information template unit through the physical exchange voucher management module; D. Operate the resource system unit, order system unit, product system unit, OA system unit, CRM system unit, marketing system unit and risk control system unit through the basic system module.

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