Public interaction terminal for target area navigation, guiding method, medium, program product and electronic terminal

Abstract

According to the public interaction terminal for target area navigation, the guidance method, the medium, the program product and the electronic terminal provided by the invention, the route, the state prompt and the recommendation information are synchronously output through the same digital human image, so that the sense of information dispersion is reduced; information is screened in real time according to the target position of the user and the scene, irrelevant advertisement interference is avoided, and user acceptability is improved; according to the method, only temporary session data is stored and cleaned regularly, personal identities are not stored, user privacy is protected, and compliance interaction is realized. When the user inquires the destination, navigation information of step-by-step path guidance is provided for the user, the personalized recommendation content related to the target position is automatically generated according to the target position and the current scene state of the user, and the user experience is improved through the anthropomorphic digital image. Comprehensive guide information of way directing, reminding and recommending is output to the user in the form of voice broadcast and visual presentation.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction technology, and in particular to public interactive terminals, guidance methods, media, program products and electronic terminals for target area navigation. Background Technology

[0002] Currently, in existing technologies, large public spaces such as commercial complexes, hospitals, and transportation hubs typically install information output devices such as wayfinding screens, advertising screens, and information desks. Wayfinding screens are primarily used for route navigation, while advertising screens or broadcasting systems are used to publish information or promotional content. These systems lack data and logical integration, making it impossible to provide personalized, context-sensitive information based on users' immediate needs. For example, when a user inquires about directions, the system cannot simultaneously output safety tips or promotional information related to the destination. Furthermore, existing wayfinding systems are mostly based on static maps or fixed rules, unable to dynamically respond to real-time environmental conditions (such as temporary closures or crowd congestion), and also unable to provide personalized broadcasts for individual users. Summary of the Invention

[0003] In view of the shortcomings of the prior art, the present invention provides a public interactive terminal, guidance method, medium, program product and electronic terminal for target area navigation, which solves the problems of the prior art being unable to provide personalized and context-sensitive information according to the user's real-time needs.

[0004] To achieve the above and other related objectives, a first aspect of this application provides a public interactive terminal for target area navigation, communicatively connected to the operation and management system of the target area. The public interactive terminal includes: a user interaction module for acquiring the current user's path guidance request; an information parsing module connected to the user interaction module for parsing the current user's path guidance request to obtain standardized target location information; a path planning module connected to both the user interaction module and the information parsing module for generating a target navigation path and segmented navigation instructions based on the current user's actual location within the target area, the target location information, and target area map information; a scene information acquisition module connected to the information parsing module for acquiring scene information of the surrounding environment of the target location in real time through the target area's operation and management system based on the target location information; a content generation module connected to both the path planning module and the scene information acquisition module for filtering and integrating the target navigation path and scene information to generate personalized recommended content for the current user; and an output broadcasting module connected to the content generation module for providing voice broadcasting and visual display of the personalized recommended content through a virtual digital human to guide the current user.

[0005] In some embodiments of the first aspect of this application, the information parsing module includes: an information processing unit, used to perform keyword recognition, semantic analysis and referential resolution processing on the current user's path guidance request to obtain target location keyword information; and a standard matching unit, used to match the target location keyword information with a scene POI database to obtain standardized target location information.

[0006] In some embodiments of the first aspect of this application, the process of generating a target navigation path and segmented navigation instructions based on the current user's actual location within the target area and the target location information, combined with the target area map information, includes: generating several navigation paths using a path search algorithm based on the current user's actual location within the target area and the target location information, combined with the target area map information; filtering the several navigation paths based on a preset priority rule to obtain the target navigation path; and generating segmented navigation instructions based on the target navigation path.

[0007] In some embodiments of the first aspect of this application, the content generation module includes: a fusion unit, configured to associate and fuse scene information of the surrounding environment of the target location with the target navigation path to generate scene recommendation content; and a filtering unit, configured to filter the scene recommendation content according to preset filtering rules, and construct dialogue text and visual cues based on the filtering results to obtain personalized recommendation content.

[0008] In some embodiments of the first aspect of this application, the public interactive terminal further includes a session management module; the session management module is used to temporarily store the interaction information between the user and the public interactive terminal, and to clean it up when the storage time reaches a preset cleanup time limit.

[0009] In some embodiments of the first aspect of this application, the user interaction module includes: a display screen, a touch screen, a microphone, a speaker, a camera, and a projection device.

[0010] To achieve the above and other related objectives, a second aspect of this application provides a guidance method based on a public interactive terminal for target area navigation, comprising: obtaining a path guidance request from the current user; parsing the current user's path guidance request to obtain standardized target location information; generating a target navigation path and segmented navigation instructions based on the current user's actual location within the target area and the target location information, combined with target area map information; obtaining scene information of the surrounding environment of the target location in real time through the target area's operation management system based on the target location information; filtering and integrating the target navigation path and scene information to generate personalized recommendation content for the current user; and providing voice broadcast and visual display of the personalized recommendation content through a virtual digital human to guide the current user.

[0011] To achieve the above and other related objectives, a third aspect of this application provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the guidance method based on a public interactive terminal for navigation of a target area.

[0012] To achieve the above and other related objectives, a fourth aspect of this application provides a computer program product comprising computer program code that, when executed on a computer, causes the computer to implement the guidance method based on a public interactive terminal for navigation of a target area.

[0013] To achieve the above and other related objectives, a fifth aspect of this application provides an electronic terminal, including a memory, a processor, and a computer program stored in the memory; the processor executes the computer program to implement the guidance method based on a public interactive terminal for navigation in a target area.

[0014] As described above, the public interactive terminal, guidance method, medium, program product, and electronic terminal for target area navigation provided in this application have the following beneficial effects:

[0015] (1) This application reduces the sense of information fragmentation by synchronously outputting route, status prompts and recommendation information through the same digital human image;

[0016] (2) This application filters information in real time based on the user's target location and scenario to avoid irrelevant advertising interference and improve user acceptance;

[0017] (3) This application achieves real-time adjustment of navigation and recommended content through a real-time data interface with the operation and management system of the target area (such as passenger flow, lockdown, queuing time, etc.);

[0018] (4) This application only stores temporary session data and cleans it up periodically. It does not save personal identity information, protects user privacy, and achieves compliant interaction.

[0019] (5) This application can be widely used in shopping malls, stations, hospitals, parks and other places, and can also be used in emergency evacuation and security reminder scenarios. Attached Figure Description

[0020] Figure 1 The diagram shown is a structural schematic of a public interactive terminal for target area navigation according to an embodiment of this application.

[0021] Figure 2 The diagram shown is a structural schematic of an information parsing module according to an embodiment of this application.

[0022] Figure 3The diagram shown is a structural schematic of a content generation module according to an embodiment of this application.

[0023] Figure 4 The diagram shown is a structural schematic of another public interactive terminal for target area navigation in one embodiment of this application.

[0024] Figure 5 The diagram shown is a flowchart illustrating a guidance method based on a public interactive terminal for target area navigation according to an embodiment of this application.

[0025] Figure 6 The diagram shown is a structural schematic of an electronic terminal according to an embodiment of this application. Detailed Implementation

[0026] The following specific examples illustrate the implementation of this application. Those skilled in the art can easily understand other advantages and effects of this application from the content disclosed in this specification. This application can also be implemented or applied through other different specific embodiments, and various details in this specification can also be modified or changed based on different viewpoints and applications without departing from the spirit of this application. It should be noted that, unless otherwise specified, the following embodiments and features in the embodiments can be combined with each other.

[0027] The public interactive terminal provided in this application can be implemented by combining voice recognition, scene big data interfaces, and digital human rendering technology. It can also be integrated with existing city navigation systems, security monitoring systems, or merchant management systems. In actual deployment, the content generation strategy can be dynamically adjusted according to different scenarios. For example, in hospitals, safety and process information can be prioritized, while in shopping malls, discount and queue status information can be prioritized. This application is not only suitable for commercial operation scenarios but can also be applied to various occasions such as urban public safety, emergency evacuation, and cultural exhibition guidance, possessing strong versatility and expansion potential. For example, it can guide users to emergency rooms, pharmacies, fire equipment points, refuge floors, electric vehicle charging areas, etc., while simultaneously outputting necessary safety instructions or process requirements.

[0028] To facilitate understanding of the embodiments of this application, firstly, in conjunction with Figure 1 Detailed explanation. Figure 1 A schematic diagram of a public interactive terminal for target area navigation according to an embodiment of the present invention is shown. In this embodiment, the public interactive terminal is communicatively connected to the operation and management system of the target area. The public interactive terminal includes:

[0029] User interaction module 110 is used to obtain the current user's path guidance request.

[0030] In this embodiment, the user interaction module 110 includes a display screen, a touch screen, a microphone, a speaker, a camera, a projection device, etc.

[0031] Within the target area (such as shopping malls, subway stations, airports, large parks, etc.), multiple public interactive terminals are set up. Each terminal is placed in a different location within the target area, allowing users at different locations to navigate within the target area using the public interactive terminal. Each public interactive terminal is connected to the target area's operation and management system to obtain real-time operation and management information. The public interactive terminal is equipped with a display screen, touch screen, microphone, speaker, camera, and projection device, enabling voice inquiries, gesture touch operations, and displaying a human-like digital human image on the screen for conversational navigation guidance and information prompts to users.

[0032] In this embodiment, the current user's path guidance request may take the form of, but is not limited to, text data, voice data, image data, video data, etc.

[0033] The information parsing module 120, connected to the user interaction module 110, is used to parse the current user's path guidance request to obtain standardized target location information.

[0034] In this embodiment, different feature extraction algorithms are used to parse and obtain standardized target location information based on the different forms of the path guidance request. For example, when a user inputs a path guidance request in the form of text data such as "Where is the restroom?", "I'm going to the B3 parking area", or "How do I get to the children's play area", the parsed data obtains standardized target location information such as "restroom", "B3 parking area", and "children's play area".

[0035] In one embodiment of this application, as Figure 2 As shown, the information parsing module 120 includes: an information processing unit 121, used to perform keyword recognition, semantic analysis, and referential resolution processing on the current user's path guidance request to obtain target location keyword information; and a standard matching unit 122, used to match the target location keyword information with a scene POI database to obtain standardized target location information. The standardized target location information includes the standardized name of the target location, the coordinate data of the target location, etc.

[0036] Specifically, for text data, natural language processing techniques are used for keyword recognition, semantic analysis, and semantic dereference resolution. For speech data, speech recognition technology is used to convert speech into text, followed by keyword recognition, semantic understanding, and semantic dereference resolution. Then, the target location keyword information obtained through keyword recognition, semantic analysis, and semantic dereference resolution is matched with a scene POI (Point of Interest) database to obtain the target location information. The scene POI database includes detailed information on all locations of interest within the target area (such as shopping malls, airports, large parks, etc.), including location name, coordinates, floor, and category.

[0037] The path planning module 130, connected to both the user interaction module 110 and the information parsing module 120, generates a target navigation path and segmented navigation instructions based on the user's actual location within the target area, the target location information, and the target area map information. It should be noted that the user interaction module stores the real-time location data of the current public interactive terminal. When a user interacts with the public interactive terminal through the user interaction module, the user's actual location can be determined as the physical coordinates of the current public interactive terminal. The target area map information can be a site structure map of the target area (such as a shopping mall floor plan, corridor width, fire exits, elevator or staircase locations, etc.) or a station topology map of the target area (such as the connection relationships between stations within a subway station).

[0038] In one embodiment of this application, the process of generating a target navigation path and segmented navigation instructions based on the current user's actual location within the target area and the target location information, combined with the target area map information, includes: generating several navigation paths using a path search algorithm based on the current user's actual location within the target area and the target location information, combined with the target area map information; filtering the several navigation paths based on a preset priority rule to obtain the target navigation path; and generating segmented navigation instructions based on the target navigation path.

[0039] In this embodiment, the path search algorithm includes, but is not limited to, the A* algorithm, Dijkstra's algorithm, etc.

[0040] In this embodiment, the preset priority rules include: accessibility priority, elevator priority, congestion avoidance, and temporary closure detour. Specifically, accessibility priority means prioritizing navigation paths such as ramps, accessible elevators, and wide passageways, avoiding stairs or narrow passages. Elevator priority means that in multi-story buildings, if elevators are available and the waiting time is short, elevators are recommended over stairs; if elevators are crowded, the stair path is switched. Congestion avoidance means dynamically selecting navigation paths based on real-time pedestrian flow data (such as cameras and sensors) to avoid high-density areas. For example, in a shopping mall, if the real-time pedestrian flow in a corridor exceeds a preset threshold, a navigation path is selected for users to detour to an adjacent low-density corridor. Temporary closure detour means that when a closed area is detected on the navigation path (such as construction or event closure), another navigation path is selected to avoid the closed area.

[0041] In this embodiment, the segmented navigation instruction refers to determining the distance of the target navigation path from the actual location to the target location. If the actual distance is short (e.g., less than or equal to a preset distance), a final navigation instruction to the target location is generated. If the actual distance is long (e.g., greater than a preset distance threshold), the target navigation path is divided into several short paths. The dividing point of each short path is another public interactive terminal on the target navigation path. The current public interactive terminal generates a segmented navigation instruction to guide the user to the next public interactive terminal on the target navigation path. The user arrives at the next public interactive terminal and obtains the corresponding segmented navigation instruction to guide the user to the next public interactive terminal until the target location is reached. For example, when the destination is "children's playground", a segmented navigation instruction is generated: "Turn right and walk straight for 300 meters to take the elevator to the third floor. At the elevator exit on the third floor, continue to ask the robot located on the right-hand side of the elevator exit."

[0042] The scene information acquisition module 140 is connected to the information parsing module 120 and is used to obtain scene information of the surrounding environment of the target location in real time through the operation and management system of the target area based on the target location information.

[0043] It should be noted that the operation and management information of the target area can be obtained in real time through the target area's operation and management information. This information can be filtered based on the target location's coordinates to reveal scene information about the surrounding environment. This scene information includes, but is not limited to, operation information, service information, and environmental information. Specifically, operation information includes: the target location's business status, promotional information, queue length, whether it is nearing closing time, and whether any activities are ongoing; service information includes: promotional activities, recommended services, and related services of other stores within a preset radius of the target location; environmental information includes: whether there are any temporary lockdowns, equipment maintenance or hazardous areas, and whether protective gear is required within the preset radius of the target location. For example, if the target location is an elevator, the scene information would correspond to the elevator's operating status and queue length; if the target location is a pediatric emergency room, the scene information would correspond to the emergency room window information, opening hours, and required identification information; if the target area is a food court, the scene information would correspond to food court discount activities and activity duration.

[0044] The content generation module 150 is connected to the path planning module 130 and the scene information acquisition module 140 respectively, and is used to filter and integrate based on the target navigation path and scene information to generate personalized recommendation content for the current user.

[0045] In one embodiment of this application, as Figure 3 As shown, the content generation module 150 includes: a fusion unit 151, used to associate and fuse scene information of the surrounding environment of the target location with the target navigation path to generate scene recommendation content; and a filtering unit 152, used to filter the scene recommendation content according to preset filtering rules, and construct dialogue text and visual cues based on the filtering results to obtain personalized recommendation content.

[0046] Specifically, scene information is configured on the segmented navigation instructions of the target navigation path through association and fusion operations to obtain scene-recommended content. The scene-recommended content includes, but is not limited to: target location, segmented navigation instructions of the target navigation path, route risk warnings corresponding to the navigation instructions, preferential information of the target location, facility status prompts of the target location, queuing / congestion prompts of the target location, safety notices around the target location, and service linkage recommendations of shops around the target location.

[0047] Furthermore, after acquiring the recommended content for a given scenario, the system filters out unnecessary information based on preset filtering rules. These preset filtering rules include: removing advertising information that is not of interest to the user, and removing store information that competes with the target location. Specifically, user interest profiles are constructed based on user historical behavior (such as clicks, dwell time, favorites, and feedback) and explicit preference settings (such as "not interested" tags and blocked keywords). For example, if a user repeatedly skips "promotional advertising" content, the "advertising attribute" is marked as low priority, and similar information is automatically removed subsequently. For recommended scenarios at target locations (such as shopping malls and scenic spots), the system sets rules to remove directly competing or interfering information. For example, if the user's target is "a certain brand of coffee shop," the system will filter recommendations for competing stores (such as other chain coffee brands) on the same floor / in the same business district to avoid information interference. By constructing preset filtering rules in the above manner, the filtering results can be personalized.

[0048] In this embodiment, the process of constructing dialogue text and visual cues based on the filtering results includes: extracting key information from the filtering results, including target location, service type, user preferences, and environmental status; generating dialogue text based on the key information using natural language generation rules; and presenting the key information intuitively through visual cues.

[0049] For example, key information extracted from the filtering results includes: "Location of the mother and baby room (3rd floor, Section B), distance 300 meters, accessible route, current crowding level (low)", generating the dialogue text as "The mother and baby room is located on the 3rd floor, Section B, and can be reached by walking 300 meters along the main corridor. Currently, there are few users." Visual cues involve highlighting the target location on the target area map and dynamically displaying the crowding level (e.g., green indicates few people, red indicates crowded). Arrows or path lines can also connect the user's current location to the target location, with path colors indicating priority (e.g., green represents the recommended path, gray represents alternative paths). Visual cues can also bold important information in the dialogue text.

[0050] The output broadcast module 160, connected to the content generation module 150, is used to provide voice broadcasts and visual displays of personalized recommendations via a virtual digital human to guide the current user. A virtual digital human avatar is provided on the public interactive terminal, and the virtual digital human broadcasts with a unified personality for the same user. Output content includes voice broadcasts, facial / gesture guidance, map highlighting animations, and text prompts. In addition to navigation path information, personalized recommendations include "Next steps" and "Please note upon arrival / You can enjoy some amenities along the way." The current user moves to the target location based on the personalized recommendations broadcast.

[0051] The virtual digital human refers to a system capable of simulating human appearance, voice, facial expressions, or movements, and engaging in natural and fluent dialogue with the user. Digital human systems can not only provide services such as information retrieval, entertainment, and education, but also serve as a social partner, satisfying users' emotional and social needs.

[0052] like Figure 4 As shown, the public interactive terminal also includes a session management module 170. The session management module 170 temporarily stores user interaction information with the public interactive terminal and cleans it up when the storage time reaches a preset cleanup period. The interaction information includes the user's session status, navigation information, personalized recommendations, etc. After the preset cleanup period (e.g., if the user leaves the current public interactive terminal for 30 minutes and has no further interaction with other public interactive terminals during those 30 minutes), the interaction information is automatically cleaned up to protect privacy and prevent excessive tracking. This session management module can collaborate with other distributed public interactive terminals to achieve continuous guidance across terminals, and the cleanup also avoids the persistent storage of identifiable personal information.

[0053] The public interactive terminal for target area navigation provided in this application has the following beneficial effects:

[0054] (1) Traditional solutions separate “navigation” and “promotion / reminder”, while this application integrates navigation and recommendations and sends them to users with a unified personality through a digital human image.

[0055] (2) The personalized recommendation content in this application is content that is directly related to the current user’s target location, rather than general advertisements or announcements for everyone.

[0056] (3) This application can obtain the operation and management information of the target area in real time, and can plan the next path in real time. The information broadcast by the terminal is updated in real time as the environment changes.

[0057] (4) The session state of this application is temporarily stored and can be cleared within a time limit, and does not require the retention of user identity information, thereby meeting the privacy protection requirements of personal information in public places.

[0058] This application, through the collaborative work of the aforementioned modules, can dynamically and customarily generate integrated navigation and recommendation outputs, realizing the goal of "when someone asks for directions, I can also tell you the real-time situation and available resources there." When a user inquires about their destination, this application not only provides step-by-step navigation information but also automatically generates personalized recommendations related to that destination (such as navigation routes, safety tips, business status, promotional information, temporary lockdowns, and visitor flow) based on the user's target location and current scene status. Furthermore, through a human-like digital human figure, it delivers comprehensive guidance information—including directions, reminders, and recommendations—to the user in a conversational and human-like manner, allowing for natural understanding and compliance.

[0059] To facilitate understanding of the public interactive terminal for target area navigation in this application, the following specific embodiments are provided for illustration.

[0060] In a large shopping mall setting, a user walks up to a public interactive terminal and asks, "Excuse me, how do I get to the children's play area?"

[0061] The public interactive terminal collects users' voice or touch input through the user interaction module, and then determines the target location as "3rd floor North Zone Children's Play Area" through the information analysis module.

[0062] The path planning module calculates the optimal path as going up three floors via the right-hand escalator and then turning left for 100 meters.

[0063] The scene information collection module obtains scene information from the mall's operation system in real time, such as "There is a queue in the amusement area, with an estimated waiting time of 15 minutes; the adjacent food and beverage area is having a 'half-price children's meal' promotion; there are still empty spaces in the B3 parking area near the exit."

[0064] The content generation module integrates path and scene information to generate personalized recommendations: "Please take the escalator on the right to the third floor and turn left to reach the children's play area. The current queue time is about 15 minutes. If you would like to rest while waiting, the children's meal at the adjacent food and beverage area is half price today. You can park your vehicle at the B3 North Exit, where there are still spaces available."

[0065] The output broadcast module uses a virtual digital human to synchronously broadcast personalized recommended content and highlight the path on the screen.

[0066] After a user leaves the current public interactive terminal, the session management module automatically clears the session data within a preset cleanup time limit to prevent long-term tracking.

[0067] Experimental results show that, in a simulated shopping mall environment, the public interactive terminal of this application reduces the average user's query dwell time by 32% and increases the target achievement rate by 22% compared to traditional guide screens. At the same time, the acceptance rate of personalized recommended content increases by about 40%, verifying its practical value and commercial potential.

[0068] In the embodiments of this application, the terms "first" and "second" are used to distinguish identical or similar items with essentially the same function and effect, without limiting their order. Those skilled in the art will understand that the terms "first" and "second" do not limit the quantity or execution order, and that the terms "first" and "second" do not necessarily imply that they are different.

[0069] It should be noted that, in the embodiments of this application, the words "exemplary" or "for example" indicate examples, illustrations, or descriptions. Any embodiment or design described as "exemplary" or "for example" in this application should not be construed as being more preferred or advantageous than other embodiments or designs. Specifically, the use of words such as "exemplary" or "for example" is intended to present the relevant concepts in a concrete manner.

[0070] In this application embodiment, "at least one" refers to one or more, and "more than one" refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone, where A and B can be singular or plural. The character " / " generally indicates that the preceding and following related objects are in an "or" relationship. "At least one of the following" or similar expressions refer to any combination of these items, including any combination of single or plural items. For example, at least one of a, b, or c can represent: a, b, c, ab, ac, bc, or abc, where a, b, and c can be single or multiple.

[0071] Figure 5 The schematic block diagram of the guidance method based on a public interactive terminal for target area navigation provided in this application embodiment is as follows: Figure 5 The method includes:

[0072] Step S51: Obtain the current user's path guidance request;

[0073] Step S52: Parse the current user's path guidance request to obtain standardized target location information;

[0074] Step S53: Based on the current user's actual location within the target area and the target location information, combined with the target area map information, generate the target navigation path and segmented navigation instructions;

[0075] Step S54: Based on the target location information, obtain the scene information of the surrounding environment of the target location in real time through the operation and management system of the target area;

[0076] Step S55: Based on the target navigation path and scene information, filter and integrate the information to generate personalized recommendation content for the current user;

[0077] Step S56: Use a virtual digital human to provide voice broadcasts and visual displays of the personalized recommended content to guide the current user.

[0078] It should be understood that the specific process of performing the above-mentioned steps has been described in detail in the above system embodiments, and will not be repeated here for the sake of brevity.

[0079] It should also be understood that the module division in the embodiments of this application is illustrative and only represents a logical functional division; in actual implementation, there may be other division methods. Furthermore, the functional modules in the various embodiments of this application can be integrated into a single processor, exist as separate physical entities, or be integrated into a single module. The integrated modules described above can be implemented in hardware or as software functional modules.

[0080] Figure 6 This is a schematic block diagram of the electronic terminal provided in an embodiment of this application. Figure 6 As shown, the electronic terminal includes at least one processor 601, a memory 602, at least one network interface 603, and a user interface 605. The various components in the device are coupled together via a bus system 604. It is understood that the bus system 604 is used to implement communication between these components. In addition to a data bus, the bus system 604 also includes a power bus, a control bus, and a status signal bus. However, for clarity, in… Figure 6 The general will label all buses as bus systems.

[0081] The user interface 605 may include a monitor, keyboard, mouse, trackball, clicker, button, touchpad, or touch screen.

[0082] It is understood that memory 602 can be volatile memory or non-volatile memory, or both. Non-volatile memory can be read-only memory (ROM) or programmable read-only memory (PROM), which serves as an external cache. By way of example, but not limitation, many forms of RAM are available, such as static random access memory (SRAM) and synchronous static random access memory (SSRAM). The memories described in the embodiments of this invention are intended to include, but are not limited to, these and any other suitable categories of memory.

[0083] In this embodiment of the invention, the memory 602 is used to store various types of data to support the operation of the electronic terminal 600. Examples of this data include: any executable program for operation on the electronic terminal 600, such as the operating system 6021 and application program 6022; the operating system 6021 contains various system programs, such as the framework layer, core library layer, driver layer, etc., for implementing various basic services and handling hardware-based tasks. The application program 6022 may contain various applications, such as media players, browsers, etc., for implementing various application services. The guidance method based on a public interactive terminal for target area navigation provided in this embodiment of the invention can be included in the application program 6022.

[0084] The methods disclosed in the above embodiments of the present invention can be applied to processor 601, or implemented by processor 601. Processor 601 may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method can be completed by the integrated logic circuit of the hardware in processor 601 or by instructions in the form of software. The processor 601 may be a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. Processor 601 can implement or execute the methods, steps, and logic block diagrams disclosed in the embodiments of the present invention. General-purpose processor 601 may be a microprocessor or any conventional processor, etc. The steps of the accessory optimization method provided in the embodiments of the present invention can be directly reflected as being executed by a hardware decoding processor, or being executed by a combination of hardware and software modules in the decoding processor. The software module may be located in a storage medium, which is located in a memory. The processor reads the information in the memory and combines it with its hardware to complete the steps of the aforementioned method.

[0085] In an exemplary embodiment, the electronic terminal 600 may be used to execute the aforementioned method by one or more application-specific integrated circuits (ASICs), DSPs, programmable logic devices (PLDs), or complex programmable logic devices (CPLDs).

[0086] According to the method provided in the embodiments of this application, this application also provides a computer program product, which includes: computer program code, which, when run on a computer, causes the computer to execute the guidance method based on a public interactive terminal for target area navigation in any of the embodiments shown.

[0087] According to the method provided in the embodiments of this application, this application also provides a computer-readable storage medium storing program code that, when run on a computer, causes the computer to execute the guidance method based on a public interactive terminal for target area navigation in any of the embodiments shown.

[0088] As used in this specification, the terms "component," "module," "system," etc., are used to refer to computer-related entities, hardware, firmware, combinations of hardware and software, software, or software in execution. For example, a component can be, but is not limited to, a process running on a processor, a processor, an object, an executable file, an execution thread, a program, and / or a computer. As illustrated, applications running on computing devices and computing devices can both be components. One or more components may reside in a process and / or an execution thread, and components may be located on a single computer and / or distributed among two or more computers. Furthermore, these components can be executed from various computer-readable media on which various data structures are stored. Components can communicate, for example, via local and / or remote processes based on signals having one or more data packets (e.g., data from two components interacting with another component between a local system, a distributed system, and / or a network, such as the Internet interacting with other systems via signals).

[0089] Those skilled in the art will recognize that the various illustrative logical blocks and steps described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementations should not be considered beyond the scope of this application.

[0090] Those skilled in the art will understand that, for the sake of convenience and brevity, the specific working processes of the systems, devices, and units described above can be referred to the corresponding processes in the foregoing method embodiments, and will not be repeated here.

[0091] In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods can be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative; for instance, the division of units is only a logical functional division, and in actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the coupling or direct coupling or communication connection shown or discussed may be through some interfaces; the indirect coupling or communication connection between apparatuses or units may be electrical, mechanical, or other forms.

[0092] The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0093] In addition, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit.

[0094] In the above embodiments, the functions of each functional unit can be implemented entirely or partially through software, hardware, firmware, or any combination thereof. When implemented using software, it can be implemented entirely or partially in the form of a computer program product. A computer program product includes one or more computer instructions (programs). When the computer program instructions (programs) are loaded and executed on a computer, all or part of the flow or function according to the embodiments of this application is generated. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable device. Computer instructions can be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another. For example, computer instructions can be transmitted from one website, computer, server, or data center to another website, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, digital subscriber line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) means. The computer-readable storage medium can be any available medium that a computer can access or a data storage device such as a server or data center that integrates one or more available media. The available media can be magnetic media (e.g., floppy disks, hard disks, magnetic tapes), optical media (e.g., high-density digital video discs, DVDs), or semiconductor media (e.g., solid-state disks, SSDs, etc.).

[0095] If a function is implemented as a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, or a part of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute all or part of the steps of the methods of the various embodiments of this application. The aforementioned storage medium includes various media capable of storing program code, such as USB flash drives, portable hard drives, read-only memory (ROM), random access memory (RAM), magnetic disks, or optical disks.

[0096] The above description is merely a specific embodiment of this application, but the scope of protection of this application is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the technical scope disclosed in this application should be included within the scope of protection of this application. Therefore, the scope of protection of this application should be determined by the scope of the claims.

[0097] In summary, the public interactive terminal, guidance method, medium, program product, and electronic terminal for target area navigation provided in this application are communicatively connected to the operation and management system of the target area. The public interactive terminal includes: a user interaction module for acquiring the current user's path guidance request; an information parsing module connected to the user interaction module for parsing the current user's path guidance request to obtain standardized target location information; a path planning module connected to both the user interaction module and the information parsing module for generating a target navigation path and segmented navigation instructions based on the current user's actual location within the target area, the target location information, and the target area map information; a scene information acquisition module connected to the information parsing module for acquiring scene information of the surrounding environment of the target location in real time through the target area's operation and management system based on the target location information; a content generation module connected to both the path planning module and the scene information acquisition module for filtering and integrating the target navigation path and scene information to generate personalized recommended content for the current user; and an output broadcasting module connected to the content generation module for providing voice broadcasting and visual display of the personalized recommended content through a virtual digital human to guide the current user.

[0098] This application reduces information fragmentation by synchronously outputting routes, status prompts, and recommendations using a single digital human avatar. It filters information in real-time based on the user's target location and scenario, avoiding irrelevant advertising interference and improving user acceptance. Through a real-time data interface with the target area's operation management system (e.g., passenger flow, lockdown data, queue times), it enables instant adjustments to navigation and recommendations. It only stores temporary session data and cleans it periodically, without storing personal identities, protecting user privacy and achieving compliant interaction. This application can be widely applied in shopping malls, stations, hospitals, parks, and other locations, as well as in emergency evacuation and security alert scenarios. When a user inquires about their destination, this application not only provides step-by-step navigation information but also automatically generates personalized recommendations related to the target location based on the user's target location and current scenario status. Through a human-like digital human avatar, it delivers comprehensive guidance information—including directions, reminders, and recommendations—to the user in the form of voice broadcasts and visual presentations. Therefore, this application effectively overcomes the various shortcomings of existing technologies and has high industrial application value.

[0099] The above embodiments are merely illustrative of the principles and effects of this application and are not intended to limit this application. Any person skilled in the art can modify or alter the above embodiments without departing from the spirit and scope of this application. Therefore, all equivalent modifications or alterations made by those skilled in the art without departing from the spirit and technical concept disclosed in this application should still be covered by the claims of this application.

Claims

1. A public interactive terminal for navigation in a target area, communicatively connected to the operation and management system of the target area, characterized in that, The public interactive terminal includes: The user interaction module is used to obtain the current user's path guidance request; The information parsing module, connected to the user interaction module, is used to parse the current user's path guidance request to obtain standardized target location information; The path planning module is connected to the user interaction module and the information parsing module respectively. It is used to generate a target navigation path and segmented navigation instructions based on the current user's actual location in the target area and the target location information, combined with the target area map information. The scene information acquisition module, connected to the information parsing module, is used to obtain scene information of the surrounding environment of the target location in real time through the operation and management system of the target area based on the target location information; The content generation module is connected to the path planning module and the scene information collection module respectively, and is used to filter and integrate based on the target navigation path and scene information to generate personalized recommendation content for the current user. The output broadcast module, connected to the content generation module, is used to broadcast the personalized recommended content via voice using a virtual digital human and to visually display the content in order to guide the current user.

2. The public interactive terminal for target area navigation according to claim 1, characterized in that, The information parsing module includes: The information processing unit is used to perform keyword recognition, semantic analysis, and referential resolution on the current user's path guidance request to obtain keyword information of the target location. The standard matching unit is used to match the target location keyword information with the scene POI database to obtain standardized target location information.

3. The public interactive terminal for target area navigation according to claim 1, characterized in that, The process of generating a target navigation path and segmented navigation instructions based on the user's current actual location within the target area and the target location information, combined with the target area map information, includes: Based on the user's current actual location within the target area and the target location information, combined with the target area map information, a path search algorithm is used to generate several navigation paths; The target navigation path is obtained by filtering several navigation paths based on preset priority rules, and segmented navigation instructions are generated based on the target navigation path.

4. The public interactive terminal for target area navigation according to claim 1, characterized in that, The content generation module includes: The fusion unit is used to associate and fuse scene information of the surrounding environment of the target location with the target navigation path to generate scene recommendation content; The filtering unit is used to filter the scene recommendation content according to preset filtering rules, and to construct dialogue text and visual cues based on the filtering results to obtain personalized recommendation content.

5. The public interactive terminal for target area navigation according to claim 1, characterized in that, The public interactive terminal also includes a session management module; the session management module is used to temporarily store the interaction information between the user and the public interactive terminal, and to clean it up when the storage time reaches a preset cleanup time limit.

6. The public interactive terminal for target area navigation according to claim 1, characterized in that, The user interaction module includes: a display screen, a touch screen, a microphone, a speaker, a camera, and a projection device.

7. A guidance method based on a public interactive terminal for target area navigation, characterized in that, include: Retrieve the current user's path navigation request; Parse the current user's path guidance request to obtain standardized target location information; Based on the user's current actual location within the target area and the target location information, combined with the target area map information, a target navigation path and segmented navigation instructions are generated. Based on the target location information, the scene information of the surrounding environment of the target location is obtained in real time through the operation and management system of the target area; Based on the target navigation path and scene information, the system filters and integrates the information to generate personalized recommendations for the current user. The personalized recommendations are delivered via voice and visualized using a virtual digital human to guide the current user.

8. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by the processor, it implements the guidance method based on a public interactive terminal for target area navigation as described in claim 7.

9. A computer program product, characterized in that, The computer program product includes computer program code that, when run on a computer, causes the computer to implement the guidance method based on a public interactive terminal for target area navigation as described in claim 7.

10. An electronic terminal, comprising a memory, a processor, and a computer program stored in the memory, characterized in that, The processor executes the computer program to implement the guidance method based on a public interactive terminal for target area navigation as described in claim 7.

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