Disposable wet wipe advertising method and disposable wet wipe advertising system

Abstract

A wet towel manufacturing company 30 recruits wet towel distribution stores 10. A wet towel manufacturing company 30 recruits advertisers 20. A wet towel manufacturing company 30 receives advertising information 50 for placement of advertisements and advertising fees 60 from advertisers 20. A wet towel manufacturing company 30 uses the advertising fees 60 to manufacture disposable wet towels 70 with advertisements printed on them. In the wet towel distribution process, a wet towel manufacturing company 30 provides the disposable wet towels 70 with advertisements to the wet towel distribution stores 10 free of charge or for a fee. In the wet towel distribution process, the staff of the wet towel distribution stores 10 distribute the disposable wet towels 70 with advertisements to consumers 40 along with goods or services 90 at the wet towel distribution stores 10.

Description

Technical Field

[0001] The present invention relates to a disposable towel advertising method and a disposable towel advertising system.

Background Art

[0002] Conventionally, there is an advertising method of providing advertisements on disposable towels distributed at convenience stores, restaurants, service stores, etc.

[0003] For example, Utility Model Registration No. 3106455 (Patent Document 1) discloses a packaged towel in which a hand towel is housed in a packaging bag, and the packaging bag has an advertisement display. By using the packaged towel as an advertising medium, it is said that the cost conventionally borne by the operator can be compensated by the advertising fee.

[0004] Also, Utility Model Registration No. 3107253 (Patent Document 2) discloses a towel made of paper or pulp non-woven fabric stored in a packaging bag, and the towel includes display parts a and b related to at least two different entities A and B. Here, the display part a records any one of information about the person A who actually provides the towel to people by handing it over, etc., on the surface of the packaging bag, advertising information about the products or services handled by the A, information about various seminars and various educations provided by the A, and information about events or meetings held by the A, etc. Also, the display part b records any one of information about the person B different from the A, advertising information about the products or services handled by the B, information about various seminars and various educations provided by the B, and information about events or meetings held by the B, etc. This is said to broaden the scope of utilization of the towel and reduce the problem of effective utilization of resources in paper towels, etc.

[0005] Furthermore, Utility Model Registration No. 3123978 (Patent Document 3) discloses a disposable wet wipe in which a moistened hand wipe sheet is sealed inside a bag, and which is equipped with a two-dimensional barcode. In this case, the two-dimensional barcode displays a simple advertisement on the surface of the bag and is associated with the advertisement. In addition, various information such as the IP address, URL, or telephone number of a homepage recorded in the two-dimensional barcode can be obtained via a barcode reader attached to a mobile phone, and the system automatically connects to an internet website or telephone line based on the obtained information. This makes it possible to provide sufficient advertising information, thereby increasing the value as an advertising medium and generating more advertising revenue. [Prior art documents] [Patent Documents]

[0006] [Patent Document 1] Utility Model Registration No. 3106455 Publication [Patent Document 2] Utility Model Registration No. 3107253 Gazette [Patent Document 3] Utility Model Registration No. 3123978 Gazette [Overview of the project] [Problems that the invention aims to solve]

[0007] By the way, the cost of manufacturing disposable wet wipes is borne by the stores that distribute them. However, due to the recent surge in crude oil prices and inflation, the cost of manufacturing disposable wet wipes has also increased, creating a problem of increased financial burden on the stores that distribute them.

[0008] Furthermore, while disposable wet wipes can sometimes have added value by combining them with advertising displays, as described in the aforementioned Patent Documents 1-3, disposable wet wipes with advertisements have not been properly established as a business model and have not been deployed in the market.

[0009] Therefore, the present invention has been made to solve the aforementioned problems, and aims to provide a disposable wet wipe advertising method and disposable wet wipe advertising system that can reduce the costs borne by stores distributing wet wipes and also provide disposable wet wipes with an advertising function. [Means for solving the problem]

[0010] The disposable wet wipe advertising method according to the present invention comprises a store recruitment process, an advertiser recruitment process, an information fee receipt process, a wet wipe manufacturing process, a wet wipe provision process, and a wet wipe distribution process. The store recruitment process recruits wet wipe distribution stores from among a number of stores that will distribute disposable wet wipes to consumers along with goods or services. The advertiser recruitment process recruits advertisers who wish to place advertisements on disposable wet wipes. The information fee receipt process receives advertising information and advertising fees from advertisers. The wet wipe manufacturing process uses the advertising fees to manufacture disposable wet wipes with advertisements, on which advertising information is placed as an advertisement. The wet wipe provision process provides the disposable wet wipes with advertisements to the wet wipe distribution stores free of charge or for a fee. The wet wipe distribution process distributes the disposable wet wipes with advertisements to consumers along with goods or services at the wet wipe distribution stores.

[0011] Furthermore, the disposable wet wipe advertising system according to the present invention comprises a store recruitment unit, an advertiser recruitment unit, an information fee collection unit, a wet wipe manufacturing unit, a wet wipe provision unit, and a wet wipe distribution unit. Each unit of the disposable wet wipe advertising system corresponds to each step of the disposable wet wipe advertising method. [Effects of the Invention]

[0012] According to the present invention, it is possible to reduce the costs borne by stores that distribute hand towels, and to add an advertising function to disposable hand towels. [Brief explanation of the drawing]

[0013] [Figure 1]This is a conceptual diagram showing the configuration of a disposable wet wipe advertising method according to an embodiment of the present invention. [Figure 2] This is a flowchart showing the steps of a disposable wet wipe advertising method according to an embodiment of the present invention. [Figure 3] Figure 3A shows a front view of an example of a conventional disposable wet wipe, and Figure 3B shows a front view of an example of a disposable wet wipe with an advertisement according to an embodiment of the present invention. [Figure 4] This is a front view showing an example of a modified example of a disposable wet wipe with an advertisement according to an embodiment of the present invention. [Modes for carrying out the invention]

[0014] The embodiments of the present invention will be described below with reference to the attached drawings to facilitate understanding of the invention. Note that the following embodiments are merely examples of the present invention and are not intended to limit the technical scope of the invention.

[0015] The disposable wet wipe advertising method 1 according to the present invention, as shown in Figure 1, includes a wet wipe distribution store 10, an advertiser 20, a wet wipe manufacturing company 30, and a consumer 40.

[0016] Here, the wet towel distribution store 10 is a store among several stores that distributes disposable wet towels along with goods or services, and can be a convenience store, restaurant, service store, etc. The wet towel distribution store 10 is located in a designated area, and the designated area is the area in which the wet towel distribution store 10 is located, and can be a district determined by a prefecture, city, town, or village, etc.

[0017] Furthermore, the advertiser 20 is a person or company that wishes to place an advertisement, and examples thereof include advertising agencies, newspaper companies, magazine companies, and the like. Also, the store 20a (advertising store) where the advertiser 20 advertises is a store that provides goods or services, and examples thereof include sales stores, service stores, hospitals, dental clinics, real estate companies, and the like. Here, it is preferable that the store where the advertiser 20 advertises is located in the same area as the area where, for example, the wet tissue distribution store 10 is located. Also, the advertiser 20 may be the advertising store 20a.

[0018] Furthermore, the wet tissue manufacturing company 30 is a manufacturing company capable of manufacturing disposable wet tissues with advertisements, and examples thereof include business supplies manufacturing companies, printing companies, and the like.

[0019] Also, the consumer 40 is a general user who uses the wet tissue distribution store 10 or the advertiser store 20, and examples thereof include consumers who live in the area where the wet tissue distribution store 10 or the advertiser store 20 is located.

[0020] Next, referring to FIGS. 1-2, the configuration and execution procedure according to an embodiment of the present invention will be described. First, in the store survey process of the disposable wet tissue advertising method 1, the wet tissue manufacturing company 30 recruits the wet tissue distribution store 10 (FIG. 1(1), FIG. 2: S101).

[0021] Here, there is no particular limitation on the recruitment method of the wet tissue manufacturing company 30. For example, the wet tissue manufacturing company 30 directly visits the wet tissue distribution store 10 existing in the area to recruit participation in the disposable wet tissue advertisement, or recruits the wet tissue distribution store 10 through telephone, email, the homepage of the Internet, or the like. Also, the wet tissue manufacturing company 30 asks the wet tissue distribution store 10 that wishes to participate in the disposable wet tissue advertisement about the number of wet tissues to be distributed and the number of wet tissues required, or asks about other requests.

[0022] Here, a wet towel manufacturing company 30 is recruiting wet towel distribution stores 10, but this is not the only option. For example, the wet towel manufacturing company 30 could ask an agent to recruit, and the agent could carry out the recruitment. Here, the wet towel distribution stores 10 could be, for example, convenience stores located in designated areas.

[0023] Now, once the recruitment of the 10 stores distributing the wet wipes is complete, the next step in the advertiser recruitment process for the disposable wet wipe advertising method 1 is for the wet wipe manufacturing company 30 to recruit advertisers 20 (Figure 1(2), Figure 2: S102).

[0024] There are no particular restrictions on how the wet wipe manufacturing company 30 recruits advertisers. For example, the wet wipe manufacturing company 30 may directly visit advertisers 20 to solicit their participation in disposable wet wipe advertising, or recruit advertisers 20 through telephone, email, or their website. The wet wipe manufacturing company 30 may also ask advertisers 20 who wish to participate in disposable wet wipe advertising about the advertising information they want to include on the wet wipes, negotiate advertising fees, and listen to any other requests. The wet wipe manufacturing company 30 may also solicit participation in advertising from advertising stores 20a that are handled by advertisers 20.

[0025] Furthermore, the wet wipe manufacturer 30 may also inquire from the advertiser 20 about the areas where the advertisement is to be placed, the type and category of the wet wipe distribution stores 10, the distribution period, the number of disposable wet wipes to be distributed, etc. This will enable the company to provide detailed disposable wet wipe advertisements that meet the advertiser 20's needs.

[0026] Furthermore, while the wet towel manufacturing company 30 is seeking advertisers 20, as mentioned above, this is not the only option. For example, the wet towel manufacturing company 30 could commission an agency to conduct research, and the agency could then handle the recruitment. Also, advertisers 20 could, for example, be retailers that sell local specialty products in areas where convenience stores are located.

[0027] Once the recruitment of advertisers 20 is complete, the next step in the information fee receipt process for disposable wet wipe advertising method 1 is for the wet wipe manufacturing company 30 to receive advertising information 50 for the placement of the advertisement and advertising fees 60 from the advertisers 20 (Figure 1(3), Figure 2: S103).

[0028] There are no particular limitations to the advertising information 50, but for example, advertising information 50 could include the name, address, products, services, website URL, social media URL, coupon information, QR code, etc., of the advertiser store 20.

[0029] Furthermore, there are no particular limitations on how the wet towel manufacturing company 30 receives the advertising information 50. For example, the wet towel manufacturing company 30 may receive it from the advertising stores 20 by telephone, email, fax, etc., or the wet towel manufacturing company 30 may receive the advertising information 50 when the advertiser 20 directly enters information into an advertising information site that the wet towel manufacturing company 30 has prepared in advance.

[0030] Furthermore, there are no particular limitations on the advertising fee 60; for example, it could be all or part of the costs necessary for manufacturing the disposable wet wipes with advertisements, or it could include other fees separately. This makes it possible to have the advertiser 20 bear all or part of the costs necessary for manufacturing the disposable wet wipes with advertisements, thereby reducing the costs borne by the wet wipe distribution stores 10.

[0031] Furthermore, there are no particular restrictions on how the wet towel manufacturing company 30 receives the advertising fee 60. For example, it may receive cash directly, or it may receive it through a designated financial institution via electronic money, credit card payment, bank transfer, etc.

[0032] Once the receipt of the advertising information 50 and the advertising fee 60 is complete, the next step in the disposable wet wipe manufacturing process of disposable wet wipe advertising method 1 is for the wet wipe manufacturing company 30 to use the advertising fee 60 to manufacture disposable wet wipes with advertisements 70, on which the advertising information 50 is printed as an advertisement (Figure 1(4), Figure 2: S104).

[0033] There are no particular limitations on the disposable wet wipes used in the advertisement-attached disposable wet wipes 70, but examples include paper wet wipes, cloth wet wipes, etc.

[0034] Furthermore, there are no particular limitations on the method by which the wet wipe manufacturing company 30 manufactures the disposable wet wipes 70 with advertisements. For example, the wet wipe manufacturing company 30 can make the wet wipe body from a nonwoven fabric sheet made from pulp, cotton, rayon, etc., and incorporate a disinfectant agent such as benzalkonium chloride into the sheet and cut it to a predetermined length. Then, the wet wipe manufacturing company 30 can make the packaging film from a vinyl film sheet, print the advertising information 50 on the film sheet using flexographic printing or gravure printing, overlap the wet wipe body from the top and bottom, heat seal the edges, and cut it to a predetermined length to package the wet wipe body. In this way, the disposable wet wipes 70 with advertisements can be manufactured. Here, the wet wipe manufacturing company 30 may also utilize the advertising information 50 to design the printed content well and publish it as an advertisement.

[0035] Once the manufacturing of the disposable wet wipes 70 with advertisements is complete, the next step in the wet wipe provision process of the disposable wet wipe advertising method 1 is for the wet wipe manufacturing company 30 to provide the disposable wet wipes 70 with advertisements to the wet wipe distribution stores 10 free of charge or for a fee (Figure 1(5), Figure 2: S105).

[0036] There are no particular limitations on how the wet wipe manufacturer 30 provides the disposable wet wipes 70 with advertisements. For example, the wet wipe manufacturer 30 may deliver them directly to the wet wipe distribution stores 10, or it may provide them to the wet wipe distribution stores 10 via mail, delivery, etc., through a shipping company.

[0037] Once the provision of the disposable wet wipes 70 with advertisements is complete, in the wet wipe distribution process of the disposable wet wipe advertising method 1, the wet wipe distribution store 10 distributes the disposable wet wipes 70 with advertisements to consumers 40 along with the goods or services 90 at the wet wipe distribution store 10 (Figure 1(6), Figure 2: S106).

[0038] Here, there are no particular restrictions on the method of distributing the disposable wet wipes 70 with advertisements at the wet wipe distribution store 10. For example, when a consumer purchases products such as bento boxes, sandwiches, or rice balls at the convenience store in the wet wipe distribution store 10, the store clerk at the wet wipe distribution store 10 distributes the disposable wet wipes 70 with advertisements along with the products.

[0039] Here, for example, consumers can access advertising information 50 for hospitals and dental clinics. They can also access advertising information 50 for real estate. Furthermore, consumers can access advertising information 50 for local specialty product stores. In this case, if a hospital, dental clinic, real estate company, or store is located near a convenience store, consumers can check the advertising information 50 and be prompted to visit the advertiser's store 20a.

[0040] In this way, consumers can see the advertisement-attached disposable wet wipe 70 and check the advertising information 50 of the advertiser 20, and can also use the disposable wet wipe to wipe their hands and handle the product.

[0041] Here, consumers 40 who receive the disposable wet wipes 70 with advertisements pay the price of the goods or services to the staff of the store 10 that distributed the wet wipes (Figure 1(7)). There are no particular limitations on the method of payment for the goods or services, but examples include cash, electronic money, credit card payment, and bank transfer.

[0042] Now, consumers 40 who receive the disposable wet wipes 70 with advertisements can learn about the advertisers 20 and advertised stores 20a by looking at the advertisement information 50, which may lead them to use the advertisers 20 and advertised stores 20a (Figure 1(8)).

[0043] Figure 3 also shows an example of a disposable wet wipe 70 with an advertisement. Figure 3A is an example of a regular disposable wet wipe, and Figure 3B is an example of a disposable wet wipe 70 with an advertisement. A regular disposable wet wipe like the one shown in Figure 3A only functions as a disposable wet wipe.

[0044] On the other hand, disposable wet wipes with advertisements, such as the one shown in Figure 3B, can function as advertisements by displaying advertising information 50 from advertisers 20 and advertising stores 20a. Specifically, the advertising information 50 can include the name of the advertiser 20 or advertising store 20a, a telephone number, a QR code with a website URL embedded, and a message to the consumer 40. This allows consumers 40 to learn about and use local advertisers 20 and advertising stores 20a through the wet wipe distribution store 10 they used.

[0045] By the way, in the above description, the setup was configured so that one disposable wet wipe 70 with an advertisement contains advertising information 50 from one advertiser store 20. However, this is not limited to this configuration, and for example, one disposable wet wipe 70 with an advertisement may contain advertising information 50 from multiple advertiser stores 20. This allows for the optimization of advertising fees 60 by soliciting multiple advertiser stores 20.

[0046] For example, Figure 4 shows modified versions of the disposable wet wipe 70 with advertisements. In Modification 1, the advertising information 50 of two advertisers 20 (advertising stores 20a) is displayed side by side on one disposable wet wipe 70. In Modification 2, the advertising information 50 of three advertisers 20 (advertising stores 20a) is displayed side by side on one disposable wet wipe 70.

[0047] In this way, it is possible to include advertising information 50 from multiple advertisers 20 (advertising stores 20a) on a single disposable wet wipe 70 with an advertisement. This allows for the simultaneous display of advertisements from multiple advertisers 20 (advertising stores 20a), giving the disposable wet wipe 70 with an advertisement a stronger advertising function.

[0048] From the above, the wet towel distribution store 10 can obtain disposable wet towels at a relatively low cost. In addition, the advertiser 20 (advertising store 20a) can advertise its store to local consumers 40 through the wet towel distribution store 10. Furthermore, when consumers 40 use the local wet towel distribution store 10, they can learn about the local advertiser 20 (advertising store 20a) and use the advertiser 20 (advertising store 20a).

[0049] Furthermore, although the disposable wet wipe advertising method 1 according to the present invention is configured to include a store recruitment process, an advertiser recruitment process, an information fee collection process, a wet wipe manufacturing process, a wet wipe provision process, and a wet wipe distribution process, it may also be provided as a disposable wet wipe advertising system according to the present invention by systematizing these steps.

[0050] In other words, the disposable wet wipe advertising system according to the present invention comprises a store recruitment unit, an advertiser recruitment unit, an information fee collection unit, a wet wipe manufacturing unit, a wet wipe provision unit, and a wet wipe distribution unit. Each unit of the disposable wet wipe advertising system corresponds to each step of the disposable wet wipe advertising method. Here, in the disposable wet wipe advertising system, for example, one or more control devices or manufacturing systems process and control each unit to realize the disposable wet wipe advertising system according to the present invention. The effects and advantages of the present invention can also be obtained by this method. [Industrial applicability]

[0051] As described above, the disposable wet wipe advertising method and disposable wet wipe advertising system according to the present invention are useful as advertising methods and advertising systems in all fields, not limited to convenience stores, restaurants, and service stores. They are effective as disposable wet wipe advertising methods and disposable wet wipe advertising systems that can reduce the costs borne by stores distributing wet wipes and give disposable wet wipes an advertising function. [Explanation of Symbols]

[0052] 1. Advertising methods for disposable wet wipes 10 Stores that distribute wet wipes 20 advertisers 20a Advertising Store 30 Wet towel manufacturing companies 40 Consumer 50 Advertising Information 60 Advertising rates 70 Disposable wet wipes with advertisements

Claims

1. The process involves recruiting stores from among several stores that will distribute disposable wet wipes to consumers along with their products or services, and The process involves recruiting advertisers who wish to place advertisements on the aforementioned disposable wet wipes, Information fee receipt process, which involves receiving advertising information and advertising fees from the advertiser for the purpose of placing the advertisement, A towel manufacturing process for producing disposable towels with advertisements, in which the aforementioned advertising information is printed as an advertisement on the disposable towel using the aforementioned advertising fee, A process of providing the aforementioned disposable wet wipes with advertisements to the aforementioned wet wipe distribution stores, either free of charge or for a fee, A towel distribution process in which the aforementioned towel distribution store distributes the aforementioned disposable towels with advertisements to consumers along with the aforementioned products or services, A disposable wet wipe advertising method that includes [features / features].

2. The store recruitment department is looking for stores that will distribute disposable wet wipes to consumers along with their products or services, among several stores. The Advertiser Recruitment Department is responsible for recruiting advertisers who wish to place advertisements on the aforementioned disposable wet wipes, An information fee receiving unit that receives advertising information for the placement of the advertisement and advertising fees from the advertiser, A towel manufacturing department that manufactures disposable towels with advertisements, on which the aforementioned advertising information is printed as an advertisement using the aforementioned advertising fees, A towel distribution unit that provides the aforementioned disposable towels with advertisements to the aforementioned towel distribution stores free of charge or for a fee, A wet towel distribution department at the aforementioned wet towel distribution store distributes the aforementioned disposable wet towels with advertisements to consumers along with the aforementioned products or services, A disposable wet wipe advertising system equipped with [feature / feature].

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