Method for digital television to display advertisement in play state

A technology for playing status and displaying advertisements. It is used in electrical components, image communication, selective content distribution, etc., and can solve problems such as affecting users' normal viewing, blocking, and affecting users' viewing of programs.

Active Publication Date: 2011-07-20
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In digital TV value-added services, advertising services play a pivotal role. However, with the continuous expansion of the advertising display range and the increasing number, the following problems will arise: When the program is playing, the displayed advertising will block part of the video. The traditional or common practice is to display the advertisement directly on the video window. Sometimes in order to increase the display effect of the advertisement, the background area of ​​the advertisement display is filled with a certain color to completely block the video in this area. Screen, affecting users to watch programs

Method used

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  • Method for digital television to display advertisement in play state
  • Method for digital television to display advertisement in play state
  • Method for digital television to display advertisement in play state

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] Such as figure 1 , the coordinates and width and height of the video capture window are (X0=0, Y0=0, W0=500, H0=500), the coordinates and width and height of the advertisement display window are (X1=0, Y1=400, W1=500, H1=100), from the coordinate point of view, the advertising display window overlaps with the area below the video window. At this time, the window coordinates and position need to be adjusted to (X0=0, Y0=0, W0=500, H0-H1=400) . Display the ad in the area (X1, Y1, W1, H1); after the ad is displayed, restore the video window size to (X0, Y0, W0, H0).

Embodiment 2

[0028] Such as figure 2 , the coordinates and width and height of the video capture window are (X0=0, Y0=0, W0=500, H0=500), the coordinates and width and height of the advertisement display window are (X1=0, Y1=0, W1=500, H1=100), from the coordinates, the advertising display window overlaps with the upper area of ​​the video window, at this time, the window coordinates and position need to be adjusted to (X0=0, Y0+H1=100, W0=500, H0-H1= 400); display the ad in the area (X1, Y1, W1, H1); after the ad is displayed, restore the video window size to (X0, Y0, W0, H0).

Embodiment 3

[0030] Such as image 3 , the coordinates and width and height of the video capture window are (X0=0, Y0=0, W0=500, H0=500), the coordinates and width and height of the advertisement display window are (X1=0, Y1=0, W1=100, H1=500), from the coordinates, the advertising display window overlaps with the left area of ​​the video window, at this time, the coordinates and position of the window need to be adjusted to (X0+W1=100, Y0=0, W0-W1=400, H0= 500); display the ad in the area (X1, Y1, W1, H1); after the ad is displayed, restore the video window size to (X0, Y0, W0, H0).

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Abstract

The invention relates to the field of application of value added services of digital televisions, in particular to a method for the digital television to display an advertisement in a play state. By the method, when the position of a current video window is overlapped with the display position of the advertisement, the video window and the advertisement are not overlapped by regulating the size and position of the video window without influencing the program watching of a user at the same time of normally displaying the advertisement; and after the display of the advertisement is finished, the video window is recovered to an original size and an original position. Therefore, the effect of realizing advertisement display and video play at the same time without influencing each other is achieved; and the method is more favorable for the development and popularization of the value added services of the type.

Description

technical field [0001] The invention relates to the application field of digital TV value-added services, in particular to a method for displaying advertisements in a digital TV in a playing state. Background technique [0002] In digital TV value-added services, advertising services play a pivotal role. However, with the continuous expansion of the display area and the increase in the number of advertisements, the following problems will arise: When the program is playing, the displayed advertisements will block part of the video. window, affecting the normal viewing of users; the traditional or common practice is to display the advertisement directly on the video window, and sometimes in order to increase the display effect of the advertisement, the background area of ​​the advertisement display is filled with a certain color, completely blocking the video in this area screen, affecting users to watch programs. Contents of the invention [0003] The present invention is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/478
Inventor 郝建伟
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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