Method for digital television to display advertisement in play state

A technology for playing status and displaying advertisements. It is used in electrical components, image communication, selective content distribution, etc., and can solve problems such as affecting users' normal viewing, blocking, and affecting users' viewing of programs.
CN102131122AActive Publication Date: 2011-07-20SICHUAN CHANGHONG ELECTRIC CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
SICHUAN CHANGHONG ELECTRIC CO LTD
Publication Date
2011-07-20

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Abstract

The invention relates to the field of application of value added services of digital televisions, in particular to a method for the digital television to display an advertisement in a play state. By the method, when the position of a current video window is overlapped with the display position of the advertisement, the video window and the advertisement are not overlapped by regulating the size and position of the video window without influencing the program watching of a user at the same time of normally displaying the advertisement; and after the display of the advertisement is finished, the video window is recovered to an original size and an original position. Therefore, the effect of realizing advertisement display and video play at the same time without influencing each other is achieved; and the method is more favorable for the development and popularization of the value added services of the type.
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Description

technical field

[0001] The invention relates to the application field of digital TV value-added services, in particular to a method for displaying advertisements in a digital TV in a playing state. Background technique

[0002] In digital TV value-added services, advertising services play a pivotal role. However, with the continuous expansion of the display area and the increase in the number of advertisements, the following problems will arise: When the program is playing, the displayed advertisements will block part of the video. window, affecting the normal viewing of users; the traditional or common practice is to display the advertisement directly on the video window, and sometimes in order to increase the display effect of the advertisement, the background area of ​​the advertisement display is filled with a certain color, completely blocking the video in this area screen, affecting users to watch programs. Contents of the invention

[0003] The present invention is...

Claims

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