Information push method and apparatus

A technology for information push and description information, applied in the computer field, can solve the problems of insufficient data utilization, failure to match the information to be pushed, and low effectiveness of information push, so as to achieve the effect of improving effectiveness

Inactive Publication Date: 2015-12-09
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, for the description information expressed in natural language, it is usually impossible to match the accurate information to be pushed
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Method used

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  • Information push method and apparatus
  • Information push method and apparatus
  • Information push method and apparatus

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Embodiment Construction

[0029] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0030] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0031] Please refer to figure 1 , which shows a process 100 of the information pushing method of the present application. This embodiment is mainly illustrated by using the method in an electronic device that includes a processor and / or a memory, and the electronic device m...

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Abstract

The invention discloses an information push method and an apparatus. One specific embodiment is characterized by acquiring customized description information of a user; carrying out content analysis on the customized description information and extracting a description characteristic; based on an association model trained in advance, determining association description information associated to the customized description information according to the description characteristic; based on a matching relation of the association description information and each candidate push information stored in advance, selecting at least one candidate push information to carry out information push. By using the method and the apparatus, validity of the information push can be increased.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to a method and device for information push. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. In the information push technology in some specific fields (such as medical care), the professional description language is often used as the basis for information push, and the description information expressed in the professional description language is matched with the preset information to be pushed to determine the best information push Program. However, for the descriptive information expressed...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 李林峰曾刚伊凯
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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