Internet and traditional media combined interactive system and method thereof

Abstract

The invention discloses an interactive system combining the Internet and traditional media, including: a production module, which is based on Html5 technology to produce Html5 scene content; a function module, which is inserted into an interactive component based on the Html5 scene, and sets the functions in the interactive component; publishes module, which associates the Html5 scene inserted into the interactive component with the two-dimensional code information or perceptual information, and embeds the two-dimensional code information or perceptual information into the traditional media content; the interactive module, the user scans the traditional media content through the mobile Internet device QR code information or sensory information, open the Html5 scene and interact with the content of the interactive component. Thus breaking through the barriers between new media and traditional media, reshaping the advertising model of existing traditional media, completely overturning the public's stereotypes of traditional media in the past, and encouraging the public to actively participate and interact through various interactive activities such as red envelopes, so that advertisers The publicity is more effective, and the public can obtain "compensation rights" by watching advertisements, forming a virtuous circle.

Description

technical field [0001] The invention relates to the field of advertising, in particular to an interactive system and method combining the Internet and traditional media. Background technique [0002] Traditional media is relative to the Internet media that has emerged in recent years. Traditional mass communication methods, that is, media that regularly release information to the public or provide educational and entertainment platforms through certain mechanical devices, mainly include newspapers, outdoors, communications, Traditional media such as radio, television, and networks other than self-media. Traditional media, especially TV advertisements, have been widely criticized for being passively accepted by viewers and unable to evaluate the effect of advertisements; in recent years, the rapid development of the mobile Internet has brought about multi-faceted changes, and various forms of new media have also exploded. , under the wave of mobility and intelligence, the sc...

AI Technical Summary

Problems solved by technology

Traditional media, especially TV advertisements, have been widely criticized for being passively accepted by viewers and unable to evaluate the effect of advertisements; in recent years, the rapid development of the mobile Internet has brought about multi-faceted changes, and various forms of new media have also exploded. , under the wave of mobility and intelligence, the scene based on Html5 technology is growing rapidly, but at present, the dissemination terminal of domestic Html5 media is limited to the mobile terminal, and its broadcast has great uncertainty. It gets forwarded and spread by users, but in more cases, users "burn" it after reading it

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