The invention discloses an interactive system combining the Internet and traditional media, including: a production module, which is based on Html5 technology to produce Html5 scene content; a function module, which is inserted into an interactive component based on the Html5 scene, and sets the functions in the interactive component; publishes module, which associates the Html5 scene inserted into the interactive component with the two-dimensional code information or perceptual information, and embeds the two-dimensional code information or perceptual information into the traditional media content; the interactive module, the user scans the traditional media content through the mobile Internet device QR code information or sensory information, open the Html5 scene and interact with the content of the interactive component. Thus breaking through the barriers between new media and traditional media, reshaping the advertising model of existing traditional media, completely overturning the public's stereotypes of traditional media in the past, and encouraging the public to actively participate and interact through various interactive activities such as red envelopes, so that advertisers The publicity is more effective, and the public can obtain "compensation rights" by watching advertisements, forming a virtuous circle.