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Integral management method and device

A management method and point-based technology, applied in the computer field, can solve problems such as determining different point-point elimination models, failure to guide customer consumption behavior, single point-point elimination model, etc.

Inactive Publication Date: 2017-05-31
SHANDONG INSPUR COMML SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] It can be seen that the existing point elimination model is single, and does not determine different point elimination models for different customers based on user behavior information (such as value information and activity information), and cannot guide customers' consumption behavior

Method used

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Embodiment Construction

[0072] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work belong to the protection of the present invention. scope.

[0073] Such as figure 1 As shown, the embodiment of the present invention provides a point management method, which may include the following steps:

[0074] Step 101: Obtain customer behavior information of target customers;

[0075] Step 102: Determine the customer attributes of the target customer according to the customer behavior information;

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Abstract

The invention provides an integral management method and device. The method comprises the following steps of: obtaining customer behavior information of a target customer; determining a customer attribute of the target customer according to the customer behavior information; and determining an integral elimination model corresponding to the target customer according to the customer attribute of the target customer. Through above process, the customer behavior information of the customer is analyzed, the customer attribute of the target customer is determined according to the analysis result, and the integral elimination model matched with the customer behavior information is determined for the customer, so that the consumption behaviors of the customer can be guided.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a point management method and device. Background technique [0002] Customer points are rewards that commercial banks give to customers when they perform transactions in order to maintain customers. When these points accumulate to a certain amount, customers can exchange for some gifts or deduct the amount of consumption according to the points they hold. The customer point plan has become one of the effective means for commercial banks to improve customer satisfaction and loyalty and stimulate consumer demand. [0003] At present, the existing point elimination model of commercial banks usually generates corresponding customer points according to the customer's POS (sales terminal) consumption amount, and accumulates the current customer points. Customers can exchange cash or products based on their accumulated customer points. . [0004] It can be seen that the existing poi...

Claims

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Application Information

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IPC IPC(8): G06Q40/02G06Q30/02
CPCG06Q40/02G06Q30/0207
Inventor 王振坤
Owner SHANDONG INSPUR COMML SYST CO LTD
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