Welfare interaction method and device

A welfare and interactive module technology, applied in the field of communications, can solve the problems of single display method, TV advertisements cannot achieve publicity and communication, passive viewing by audiences, etc., to enhance the fun, enhance the experience, and avoid the loss of audiences.

Inactive Publication Date: 2018-06-12
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although TV commercials have strong comprehensive performance, impact and appeal, good publicity effect, and easy to increase popularity, there is a common problem that the display method is single, and the audience only watches passively. If the TV advertisement is long or the audience is not interested, then Viewers will easily switch TV channels and watch other TV programs, resulting in the failure of TV advertisements to achieve the purpose of publicity and communication

Method used

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  • Welfare interaction method and device
  • Welfare interaction method and device
  • Welfare interaction method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0039] see figure 1 , an embodiment of the present invention provides a method for welfare interaction, including:

[0040] 101: Pre-setting an interactive interface corresponding to the advertisement, and setting a button for welfare interaction on the above-mentioned interactive interface;

[0041] 102: Send the above interactive interface to the mobile terminal while the TV station is playing the above advertisement;

[0042] 103: When detecting that the above-mentioned mobile terminal performs an operation of clicking the above-mentioned button, dynamically display the welfare information corresponding to the above-mentioned button on the above-mentioned interactive interface, and send the above-mentioned welfare information to the above-mentioned mobile terminal as a reward.

[0043] In this embodiment, optionally, the dynamic display of welfare information corresponding to the above-mentioned button on the above-mentioned interactive interface includes:

[0044] The co...

Embodiment 2

[0054] see figure 2 , another embodiment of the present invention provides a method for welfare interaction, including:

[0055] 201: Pre-setting an interactive interface corresponding to the advertisement, and setting a button for benefit interaction on the interactive interface;

[0056]202: Display the benefit name on the surface of the button, and display the product picture corresponding to the benefit name above the button;

[0057] 203: Send the above-mentioned interactive interface to the mobile terminal during the broadcasting of the above-mentioned advertisement by the TV station;

[0058] Wherein, this step may specifically include:

[0059] During the broadcasting of the above-mentioned advertisement by the TV station, the interactive interface is sent to the mobile terminal at a specified moment; or, during the broadcasting of the advertisement by the TV station, an interactive logo is provided on the playing screen, and when it is detected that the mobile term...

Embodiment 3

[0075] see Figure 4 , another embodiment of the present invention provides a welfare interaction device, including:

[0076] A setting module 301, configured to preset an interactive interface corresponding to the advertisement, and set a button for benefit interaction on the above-mentioned interactive interface;

[0077] The sending module 302 is used for sending the above-mentioned interactive interface to the mobile terminal during the broadcasting of the above-mentioned advertisement by the TV station;

[0078] The interaction module 303 is configured to dynamically display welfare information corresponding to the button on the interaction interface when detecting that the mobile terminal performs an operation of clicking the button, and send the welfare information to the mobile terminal as a reward.

[0079] In this embodiment, optionally, the above-mentioned interactive module is used for:

[0080] The corresponding welfare information is displayed on the periphery ...

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Abstract

The invention discloses a method and device for welfare interaction, and belongs to the field of communication. The method comprises the following steps of: presetting an interactive interface corresponding to an advertisement, and setting a button for welfare interaction on the interactive interface; transmitting the interactive interface to a mobile terminal in the process of playing the advertisement on the television station; when the operation of clicking the button is detected by the mobile terminal, the welfare information corresponding to the button is dynamically displayed on the interactive interface, and the welfare information is sent to the mobile terminal as a reward. The device comprises a setting module, a sending module and an interactive module. The invention organicallycombines the television advertisement and the mobile terminal,not only enriches the display effect of the television advertisement, but also enhances the interest of the interest of the welfare interaction, greatly improves the user experience, and extends the television advertisement to the mobile terminal, avoiding the audience loss of the television advertisement effectively, and more conductive to the popularization of the television advertisement.

Description

technical field [0001] The present invention relates to the communication field, in particular to a method and device for welfare interaction. Background technique [0002] TV advertising is an advertisement using television as the media, and a form of electronic advertising. It is based on audio-visual effects and uses comprehensive means such as language, sound, text, image, action, and performance to disseminate information. Television commercials can be used to promote products, services, organizations or concepts in a variety of areas such as household cleaners, agricultural products, food, beverages, clothing, household appliances, services and more. Most of the TV commercials are produced by independent advertising companies, and broadcast hours are purchased from TV stations. [0003] At present, the length of TV commercials varies from a few seconds to several minutes, and usually broadcast by TV stations between two TV programs. Although TV commercials have stron...

Claims

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Application Information

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IPC IPC(8): H04N21/41H04N21/431H04N21/482H04N21/485G06Q30/02
CPCH04N21/4826G06Q30/0277H04N21/4122H04N21/4126H04N21/431H04N21/485
Inventor呼伦夫
OwnerTVM BEIJING TECH