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Advertisement putting method and system

A technology for advertising and advertising materials, applied in the multimedia field, can solve the problems of low advertising accuracy and poor advertising effect, and achieve the effect of improving the accuracy of advertising and the quality of advertising.

Inactive Publication Date: 2018-09-04
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The delivery of offline advertisements based on the above method has low accuracy and poor delivery effect

Method used

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  • Advertisement putting method and system
  • Advertisement putting method and system

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Embodiment Construction

[0022] In order to make the purpose, technical solution and advantages of the present invention more clear, the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0023] The steps shown in the flowcharts of the figures may be performed in a computer system, such as a set of computer-executable instructions. Also, although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0024] figure 1 It is a flow chart of an advertisement delivery method in an embodiment of the present invention, such as figure 1 shown, including:

[0025] Step 101, collecting image information of users in the advertisement placement area;

[0026] ...

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PUM

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Abstract

The invention provides an advertisement putting method and system. The advertisement putting method comprises the steps that the user image information of an advertisement putting area is acquired; the users included in the user image information are identified, and the putting users under advertisement putting are determined out of the identified users; the user features of the determined puttingusers are analyzed and then the user digital information of the putting users is determined based on the analyzed user features; and advertisement putting is performed according to the determined user digital information. The offline advertisement putting accuracy can be enhanced and the putting quality can be enhanced.

Description

technical field [0001] This article involves but is not limited to multimedia technology, especially an advertisement delivery method and system. Background technique [0002] At present, the online advertising (advertising space provided by Internet virtual media, such as Tencent video application (APP) startup advertisement, video pre-roll advertisement, website banner (banner) advertising space) has gradually matured; online advertising Mainly use the data (cookie) stored on the user's local terminal by the user, the International Mobile Equipment Identity (IMEI) or the advertising identifier (IDFA, identifierForIdentifier) ​​as the user identification mark; carry out online advertisement delivery based on the user identification mark. [0003] Compared with online advertisements, offline advertisements are placed through terminals installed in shopping malls, stations, etc. Advertisement delivery is carried out in a carousel manner; or, after conducting a statistical su...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 周扬吴明辉
Owner BEIJING XUEZHITU NETWORK TECH
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