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Viewing behavior data processing method and device, equipment and storage medium

A behavioral and data technology, applied in the field of data processing, can solve the problems of limited sample size, limited sample size, and errors in sampling surveys

Inactive Publication Date: 2020-08-11
国家广播电视总局广播电视规划院
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  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, on the one hand, through the household sampling survey method, the calculated ratings indicators can only give proportional indicators, but cannot give absolute quantitative indicators
Second, limited by the cost of household surveys and the deployment of special equipment, the sample size of the sample survey is limited, which leads to a large error in the ratings indicators of some programs (columns) and the real ratings indicators
For example, due to the limited sample size, some radio and television programs (columns) may not be watched by any sample households, resulting in zero ratings indicators
The third aspect is that the sample of the sample survey is easily polluted, that is, the ratings can be manipulated by manipulating the sample households, resulting in serious problems such as fraudulent ratings indicators

Method used

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  • Viewing behavior data processing method and device, equipment and storage medium

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Embodiment Construction

[0033] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

[0034] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.

[0035] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the description.

[0036] In all examples shown and discussed herein, any specific values ​​should be construed as exemplary only, and not as limitations. Therefore, other instances of the exemplary embodiment may have dif...

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Abstract

The invention discloses a viewing behavior data processing method and device, equipment and a storage medium. The method comprises the steps: receiving the input information used for indicating a to-be-determined viewing index type, wherein the viewing index type comprises any one of a comprehensive viewing index, a viewing index of a set channel, a viewing index of a set program in the set channel and a viewing index of the set channel at a set moment; obtaining viewing behavior data in the target time period; and determining a viewing index matched with the input information according to theviewing behavior data.

Description

technical field [0001] The present invention relates to the technical field of data processing, and more specifically, to a method for processing viewing behavior data, a processing device for viewing behavior data, an electronic device, and a computer-readable storage medium. Background technique [0002] In the radio and television industry, audiences' attention to radio and television programs (columns) can be determined through ratings indicators, such as ratings. Therefore, ratings indicators have become an important indicator to measure the effect of radio and television programs (columns) communication , Play an important role in program transactions, advertising sales and other links. [0003] At present, the method of household sample survey is usually used to calculate the rating index. Taking the ratings index as an example, the ratings can be determined through the following two household sampling survey methods: [0004] (1) Diary card method. Manually fill i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/45H04N21/442
CPCH04N21/25866H04N21/25891H04N21/44213H04N21/44222H04N21/4508
Inventor 郑冠雯
Owner 国家广播电视总局广播电视规划院
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