Item information display method, device, equipment and storage medium

Abstract

The embodiments of the present invention disclose a method, device, equipment and storage medium for displaying item information. The method comprises: collecting the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor; generating the delivery information of the candidate items according to the current behavior data and / or the identity information of the target user; and displaying the delivery information of the candidate items through a display screen. The technical solution of the embodiments of the present invention can fully understand the behavioral tendency of the target user on the candidate items by collecting the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor, thereby displaying the delivery information that is more in line with the target user's viewing intention to the target user, so as to facilitate the target user to have a targeted understanding of the item information.

Description

Technical Field

[0001] Embodiments of the present invention relate to the field of intelligent identification technology, and in particular, to a sales information display method, device, equipment and storage medium. Background Art

[0002] Traditionally, items are displayed to users through physical stores, and item attribute information is displayed to consumers through paper labels placed on item lockers. Currently, with the development of science and technology, digital information display devices are widely used. Digital display devices can display a series of information about items through display screens, such as name information, ingredient date information, and process information. By using digital display devices to display item information, the displayed information is richer and more vivid, and there is no need to manually make and place labels for displaying attribute information, which is convenient for managing items and for users to view attribute information.

[0003] Currently, managers can use digital display devices to introduce and promote items, but the current display method is static display, the content is relatively monotonous, the display position is fixed, and it is impossible to adaptively adjust the display content for dynamic display. Summary of the invention

[0004] Embodiments of the present invention provide an item information display method, apparatus, device and storage medium to obtain the target user's current behavior data on candidate items and / or the target user's identity information, and provide the user with item information of interest based on the above information.

[0005] In a first aspect, an embodiment of the present invention provides a method for displaying item information, the method comprising:

[0006] Collecting the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor;

[0007] Generate candidate item placement information based on the current behavior data and / or target user identity information;

[0008] The placement information of the candidate items is displayed on a display screen.

[0009] In a second aspect, an embodiment of the present invention provides an object information display detection device, the device comprising:

[0010] A collection module, used to collect the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor;

[0011] A delivery information generation module, used to generate delivery information of candidate items according to the current behavior data and / or target user identity information;

[0012] The display module is used to display the placement information of the candidate items through a display screen.

[0013] In a third aspect, an embodiment of the present invention further provides a device, the device comprising:

[0014] one or more processors;

[0015] A memory for storing one or more programs;

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the item information display method as described in any one of the embodiments of the present invention.

[0017] In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method for displaying item information as described in any one of the embodiments of the present invention.

[0018] In the embodiments of the present invention, the current behavior data of the target user towards the candidate items and / or the identity information of the target user are acquired through an image collector and / or a sensor, so as to fully understand the target user's inclination towards the candidate items based on the target user's behavior, generate the delivery information of the candidate items based on the current behavior data and / or the identity information of the target user, thereby generating the delivery information that is more in line with the viewing intention of the target user, and display the delivery information of the candidate items through a display screen, so as to facilitate the target user to fully understand the item information. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Figure 1 is a flow chart of a method for displaying item information in Embodiment 1 of the present invention;

[0020] Figure 2 is a flow chart of a method for displaying item information in Embodiment 2 of the present invention;

[0021] Figure 3 This is the first schematic diagram of displaying delivery information in the second embodiment of the present invention;

[0022] Figure 4 This is a second schematic diagram of displaying delivery information in the second embodiment of the present invention;

[0023] Figure 5 It is a structural schematic diagram of an item information display device in Embodiment 3 of the present invention;

[0024] Figure 6 It is a structural diagram of a device in Embodiment 4 of the present invention. DETAILED DESCRIPTION

[0025] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It is to be understood that the specific embodiments described herein are only used to explain the present invention, rather than to limit the present invention. It should also be noted that, for ease of description, only parts related to the present invention, rather than all structures, are shown in the accompanying drawings.

[0026] Embodiment 1

[0027] Figure 1 : is a flow chart of an item information display method in the first embodiment of the present invention. The item information display method provided in this embodiment can be applied to the case where the information of candidate items is displayed to the user based on the user's behavioral tendency towards the candidate items. The method can be specifically executed by an item information display device, which can be implemented by software and / or hardware. The device can be integrated in a device, which can be a background control device connected to a display screen, see Figure 1 , the method of the embodiment of the present invention specifically includes:

[0028] S110: Collect the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor.

[0029] The image collector may be a camera or a video camera, which may be arranged on the top of the shelf where the candidate items are placed, and is used to collect images of the candidate items and the target users in front of the candidate items. There may be at least one image collector, and one image collector may be used to collect images of multiple candidate items and the target users in front of multiple candidate items, or one sensor may be used to collect images of one candidate item and the target user in front of one candidate item. The sensor may include at least one of the following: a pressure sensor, a gravity sensor, and an acceleration sensor. The pressure sensor is located below the candidate item, and the pressure data of the candidate item is collected by the pressure sensor. When the pressure sensor detects the pressure data, it indicates that the candidate item has not been picked up; when the pressure sensor detects the pressure data, it indicates that the candidate item has been picked up. The gravity sensor and / or the acceleration sensor are arranged on the candidate item, and the detected sensor data is used to determine whether the candidate item has been picked up.

[0030] The current behavior data includes any one of the following: passing by without looking at the item, passing by and looking at the item, stopping to look at the item, and picking up the item. The target user identity information includes at least one of the following: the target user's gender, age, and height. Exemplarily, an image of the target user is acquired through an image collector, and the image is recognized to obtain at least one of the target user's gender, age, and height.

[0031] Specifically, an image of the target user is acquired through an image collector, and image recognition is performed on the image of the target user to obtain the current behavior data of the target user. For example, during the time interval from detecting that the target user appears in the field of view of the image collector to detecting that the target user leaves the field of view of the image collector, if the target user is always in a moving state but his eyes do not turn to the object to view the object, then the behavior data is passing by but not looking at the object, which may indicate that the target user is not interested in the candidate object.

[0032] Optionally, the target user's current behavior data on the candidate items is collected through an image collector and a sensor, including: if the target user image collected by the image collector is identified and it is determined that the target user picks up the candidate item, the target user's sensor data collected by the sensor is identified; wherein the sensor includes at least one of the following: a pressure sensor, a gravity sensor, and an acceleration sensor; and based on the sensor data identification result, the behavior of picking up the candidate item is verified.

[0033] Specifically, in order to ensure the accuracy of the detection of the behavior of picking up the candidate item, the behavior of picking up the candidate item can be verified through the monitoring data of the sensor. If it is determined that the target user picks up the candidate item based on the recognition result of the target user image, the sensor data of the target user collected by the sensor is identified to determine whether the target user has the behavior of picking up the candidate item through the sensor data. Verifying the behavior of picking up the candidate item through the sensor data can more directly and accurately determine whether the target user has the behavior of picking up the candidate item, thereby improving the accuracy of the current behavior data.

[0034] S120: Generate placement information of candidate items according to the current behavior data and / or target user identity information.

[0035] The delivery information of the candidate items may include the name, ingredients, origin, price, and production process of the delivered items. Since the target user may be interested in all the information of the candidate items, the target user may only need to know the name of some items, and may need to know the production process of other items. Therefore, in the embodiment of the present invention, the target user's information viewing tendency for the candidate items is analyzed based on the target user's current behavior data and / or the target user's identity information, and the delivery information of the candidate items is generated based on the target user's viewing tendency so as to be displayed to the target user.

[0036] Optionally, before generating the placement information of the candidate items according to the current behavior data and / or the identity information of the target user, the method further includes: pre-displaying different item information and obtaining the user's viewing data of the item information, for example, displaying viewing entrances of different information of the candidate items to the target user, and the user who stops to view the item or picks up the item chooses to click on the viewing entrance to view the item information, and counts the different information clicked by the user, establishes an association relationship between the behavior data of the target user and the item information selected by the user to view, and stores it. For users who pass by but do not view the item or pass by and view the item, it can be set to display basic item information, and establish an association relationship between user behavior and viewing information and store it.

[0037] Optionally, according to the target user identity information, such as gender, age and height, statistics can be collected on the clicks and views of the item information by users of different genders, ages and heights, and associations can be established between the target user identity information and the different item information, and the associations can be stored. The current behavior data can also be combined with the target user identity information to determine the item information corresponding to it.

[0038] Optionally, the consumption data of the target user may be obtained through a storage database, for example, whether there is a consumption record and / or whether the user is a member, so as to provide the user with corresponding item information according to the consumption data of the target user.

[0039] Specifically, after obtaining the current behavior data and / or identity information of the target user, the delivery information of the candidate item is generated according to the association between the current behavior data and / or identity information of the target user and the item information of the candidate item, so as to facilitate displaying different delivery information to target users with different current behaviors and / or different identity information, so that the target user can view the delivery information that he is currently interested in. Exemplarily, when the target user is passing by but not looking at the item, the delivery information is the name of the item, when the target user is passing by and looking at the item, the delivery information is the name and ingredients of the item, when the target user is stopping to look at the item, the delivery information is the name, ingredients and origin of the item, and when the target user is picking up the item, the delivery information is the name, ingredients, origin and production process introduction.

[0040] Embodiments of the present invention can also be applied to the display of item information in supermarkets. For example, when the target user passes by but does not look at the item, the information delivered is the name or price of the item. When the target user passes by and looks at the item, the information delivered is promotional information of the item, such as half-price for members, buy two get one free, and direct discount of 100. When the target user stops to view the item, the information delivered is a detailed introduction to the promotional information, such as the applicable conditions and applicable period of the above-mentioned promotional information. When the target user picks up the item, the information delivered is a detailed introduction to the item.

[0041] S130: Displaying the placement information of the candidate items on a display screen.

[0042] The display screen may be arranged below the items to display the item information of the items. There may be at least one display screen, and the item information of one item may be displayed through one display screen, or the item information of multiple items may be displayed through one display screen.

[0043] The technical solution of the embodiment of the present invention collects the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor; generates the placement information of the candidate items according to the current behavior data and / or the identity information of the target user; and displays the placement information of the candidate items through a display screen. The technical solution of the embodiment of the present invention collects the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor, and can fully understand the behavioral tendency of the target user on the candidate items, thereby displaying the placement information that is more in line with the target user's willingness to understand, so as to facilitate the target user to fully understand the item information.

[0044] Embodiment 2

[0045] Figure 2 This is a flow chart of a method for displaying item information in Embodiment 2 of the present invention. This embodiment of the present invention is optimized based on the above embodiment. For details not described in detail in this embodiment, please refer to the above embodiment. Figure 2 The method for displaying item information provided in this embodiment may include:

[0046] S210: Generate placement information of candidate items according to the current behavior data and / or target user identity information.

[0047] S220: Generate placement information of candidate items according to the current behavior data and / or target user identity information.

[0048] S230. Determine a display area of ​​the delivery information on a display screen according to display parameters of the delivery information of the candidate item; wherein the display parameters include the number of words, character size, and font.

[0049] The display parameters can be set according to actual conditions. For example, when the number of characters in the delivery information is large, the character size can be reduced, and when the number of characters in the delivery information is small, the character size can be increased. Specifically, according to the display parameters of the delivery information, the display area of ​​the delivery information on the display screen can be determined. For example, according to the number of characters and character size of the delivery information, the size of the display area required for display on the display screen is determined, so that the delivery information can be fully displayed in the display area on the display screen.

[0050] Determining the display area of ​​the delivery information on the display screen according to the display parameters of the delivery information of the candidate item, including: if the display parameters of the delivery information of the candidate item are greater than the parameter threshold, determining the number of at least two sub-display areas required according to the display parameters of the delivery information and the parameters of a single sub-display area; determining the positions of the at least two sub-display areas according to the positions of the candidate item and the number of the at least two sub-display areas. Specifically, Figure 3 and Figure 4 As shown, the image collector is arranged on the top of the rack, and can collect the image of the target user in front of the item. When the number of characters in the delivery information is small, the delivery information can be displayed in a sub-display area, that is, the lower character display area corresponding to the corresponding item is displayed. When the display parameter of the delivery information is greater than the parameter threshold, it means that it is difficult for one character display area to fully display the delivery information. Therefore, it is necessary to determine the number of at least two sub-display areas and the positions of at least two sub-display areas according to the delivery information so that the delivery information can be fully displayed. Exemplarily, when the number of characters in the delivery information is greater than the character threshold, the number of character display areas required to display the complete delivery information is determined according to the specific number of characters and the size parameters of the sub-display area, and at least two adjacent sub-display areas corresponding to the candidate item are selected according to the position of the candidate item so that the delivery information is fully displayed in at least two sub-display areas.

[0051] S240: Display the delivery information in the display area.

[0052] Specifically, the corresponding delivery information is displayed in the display area, so that the target user can view different information of the candidate items that he is interested in in time.

[0053] The technical solution of the embodiment of the present invention determines the display area of ​​the delivery information on the display screen according to the display parameters of the delivery information of the candidate item, thereby adaptively adjusting the display area according to the delivery information to ensure that the delivery information is fully displayed on the display screen, and by displaying the delivery information in the display area, it is achieved to display delivery information that is more in line with the target user's willingness to understand according to the target user's behavioral tendencies towards the candidate items, thereby facilitating the target user to fully understand the item information.

[0054] Embodiment 3

[0055] Figure 5 This is a schematic diagram of the structure of an item information display device provided in the third embodiment of the present invention. The device is suitable for displaying information of candidate items to users based on the user's behavioral tendency towards the candidate items. The device can be implemented by software and / or hardware, and the device can be integrated in a device. Figure 5 , the device specifically comprises:

[0056] The acquisition module 310 is used to acquire the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor;

[0057] A delivery information generation module 320, for generating delivery information of candidate items according to the current behavior data and / or target user identity information;

[0058] The display module 330 is used to display the placement information of the candidate items through a display screen.

[0059] Optionally, the current behavior data includes any one of the following: passing by without looking at the item, passing by and looking at the item, stopping to look at the item, and picking up the item.

[0060] Optionally, the acquisition module 310 includes:

[0061] A sensor data recognition unit, configured to recognize the target user's sensor data collected by the sensor if the target user's image collected by the image collector is recognized and it is determined that the target user has picked up the candidate item; wherein the sensor includes at least one of the following: a pressure sensor, a gravity sensor, and an acceleration sensor;

[0062] The verification unit is used to verify the behavior of picking up the candidate object according to the sensor data recognition result.

[0063] Optionally, the display module 330 includes:

[0064] A display area determination unit, configured to determine a display area of ​​the delivery information on a display screen according to display parameters of the delivery information of the candidate item; wherein the display parameters include the number of words, character size and font;

[0065] The delivery information display unit is used to display the delivery information in the display area.

[0066] Optionally, the display area determining unit includes:

[0067] a quantity determination subunit, configured to determine the number of at least two sub-display areas required according to the display parameters of the delivery information and the parameters of a single sub-display area if the display parameters of the delivery information of the candidate item are greater than a parameter threshold;

[0068] The position determination subunit is used to determine the positions of at least two sub-display areas according to the positions of the candidate items and the number of the at least two sub-display areas.

[0069] The technical solution of the embodiment of the present invention is that the acquisition module acquires the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor; the delivery information generation module generates the delivery information of the candidate items based on the current behavior data and / or the identity information of the target user; and the display module displays the delivery information of the candidate items through a display screen. By acquiring the current behavior data of the target user on the candidate items and / or the identity information of the target user through an image collector and / or a sensor, it is possible to fully understand the behavioral tendency of the target user on the candidate items, thereby displaying delivery information that is more in line with the target user's willingness to view information, so as to facilitate the target user to fully understand the item information.

[0070] Embodiment 4

[0071] Figure 6 It is a structural schematic diagram of a device provided in Embodiment 4 of the present invention. Figure 6 A block diagram of an exemplary device 412 suitable for use in implementing embodiments of the present invention is shown. Figure 6 The device 412 shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present invention.

[0072] like Figure 6 As shown, device 412 is in the form of a general purpose computing device. Components of device 412 may include, but are not limited to: one or more processors or processor 416, system memory 428, and bus 418 that connects various system components (including system memory 428 and processor 416).

[0073] Bus 418 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor or a local bus using any of a variety of bus architectures. By way of example, these architectures include, but are not limited to, an Industry Standard Architecture (ISA) bus, a Micro Channel Architecture (MAC) bus, an Enhanced ISA bus, a Video Electronics Standards Association (VESA) local bus, and a Peripheral Component Interconnect (PCI) bus.

[0074] Device 412 typically includes a variety of computer system readable storage media. These storage media can be any available storage media that can be accessed by device 412, including volatile and non-volatile storage media, removable and non-removable storage media.

[0075] System memory 428 may include computer system readable storage media in the form of volatile memory, such as random access memory (RAM) 430 and / or cache memory 432. Device 412 may further include other removable / non-removable, volatile / non-volatile computer system storage media. By way of example only, storage system 434 may be used to read and write non-removable, non-volatile magnetic storage media ( Figure 6 not shown, usually called a "hard drive"). Although Figure 6 Not shown, a disk drive for reading and writing to a removable non-volatile disk (e.g., a "floppy disk"), and an optical disk drive for reading and writing to a removable non-volatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical storage medium) may be provided. In these cases, each drive may be connected to bus 418 via one or more data storage medium interfaces. Memory 428 may include at least one program product having a set (e.g., at least one) of program modules that are configured to perform the functions of various embodiments of the present invention.

[0076] A program / utility 440 having a set (at least one) of program modules 442 may be stored, for example, in memory 428, such program modules 462 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which or some combination may include an implementation of a network environment. Program modules 462 generally perform the functions and / or methods of the embodiments described herein.

[0077] Device 412 may also communicate with one or more external devices 414 (e.g., keyboard, pointing device, display 426, etc.), may also communicate with one or more devices that enable a user to interact with the device 412, and / or communicate with any device that enables the device 412 to communicate with one or more other computing devices (e.g., network card, modem, etc.). Such communication may be performed via input / output (I / O) interface 422. Furthermore, device 412 may also communicate with one or more networks (e.g., local area network (LAN), wide area network (WAN), and / or public network, such as the Internet) via network adapter 420. As shown, network adapter 420 communicates with other modules of device 412 via bus 418. It should be understood that although Figure 6 Not shown, other hardware and / or software modules may be used in conjunction with device 412, including but not limited to microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems.

[0078] The processor 416 executes various functional applications and data processing by running at least one of the other programs in the plurality of programs stored in the system memory 428, for example, implementing an item information display method provided in an embodiment of the present invention, including:

[0079] Collecting the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor;

[0080] Generate candidate item placement information based on the current behavior data and / or target user identity information;

[0081] The placement information of the candidate items is displayed on a display screen.

[0082] Embodiment 5

[0083] Embodiment 5 of the present invention further provides a storage medium comprising computer executable instructions, wherein the computer executable instructions are used to execute an item information display method when executed by a computer processor:

[0084] Collecting the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor;

[0085] Generate candidate item placement information based on the current behavior data and / or target user identity information;

[0086] The placement information of the candidate items is displayed on a display screen.

[0087] The computer storage medium of the embodiment of the present invention may adopt any combination of one or more computer-readable storage media. The computer-readable storage medium may be a computer-readable signal storage medium or a computer-readable storage medium. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples (non-exhaustive list) of computer-readable storage media include: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In an embodiment of the present invention, a computer-readable storage medium may be any tangible storage medium containing or storing a program, which may be used by or in combination with an instruction execution system, device or device.

[0088] A computer-readable signal storage medium may include a data signal propagated in baseband or as part of a carrier wave, which carries a computer-readable program code. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal storage medium may also be any computer-readable storage medium other than a computer-readable storage medium, which may send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device.

[0089] The program code contained on the computer-readable storage medium may be transmitted using any appropriate storage medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

[0090] Computer program code for performing the operations of the present invention may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or device. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0091] Note that the above are only preferred embodiments of the present invention and the technical principles used. Those skilled in the art will understand that the present invention is not limited to the specific embodiments described herein, and that various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the scope of protection of the present invention. Therefore, although the present invention has been described in more detail through the above embodiments, the present invention is not limited to the above embodiments, and may include more other equivalent embodiments without departing from the concept of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. A method for displaying item information, characterized in that: The method comprises: Collecting the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor; Generate candidate item placement information based on the current behavior data and / or target user identity information; Displaying the placement information of the candidate items through a display screen; The displaying of the placement information of the candidate items on a display screen includes: Determine the display area of ​​the delivery information on the display screen according to the display parameters of the delivery information of the candidate items; wherein the display parameters include the number of words, character size and font; Displaying the delivery information in the display area; The step of determining a display area of ​​the delivery information on a display screen according to display parameters of the delivery information of the candidate items includes: If the display parameter of the placement information of the candidate item is greater than the parameter threshold, determining the number of at least two sub-display areas required according to the display parameter of the placement information and the parameter of a single sub-display area; The positions of at least two sub-display areas are determined according to the positions of the candidate items and the number of the at least two sub-display areas; wherein the at least two sub-display areas are at least two nearest adjacent sub-display areas corresponding to the candidate items.

2. The method according to claim 1, characterized in that The current behavior data includes any one of the following: passing by without looking at the item, passing by and looking at the item, stopping to look at the item, and picking up the item.

3. The method according to claim 2, characterized in that The current behavior data of the target user on the candidate items is collected through the image collector and sensor, including: If the target user image collected by the image collector is identified and it is determined that the target user picks up the candidate item, the target user sensing data collected by the sensor is identified; wherein the sensor includes at least one of the following: a pressure sensor, a gravity sensor, and an acceleration sensor; Based on the sensor data recognition results, the behavior of picking up the candidate object is verified.

4. An item information display device, characterized in that: The device comprises: A collection module, used to collect the target user's current behavior data on the candidate items and / or the target user's identity information through an image collector and / or a sensor; A delivery information generation module, used to generate delivery information of candidate items according to the current behavior data and / or target user identity information; A display module, used to display the placement information of the candidate items through a display screen; Wherein, the display module includes: A display area determination unit, configured to determine a display area of ​​the delivery information on a display screen according to display parameters of the delivery information of the candidate item; wherein the display parameters include the number of words, character size and font; A delivery information display unit, used to display the delivery information in the display area; The display area determination unit includes: a quantity determination subunit, configured to determine the number of at least two sub-display areas required according to the display parameters of the delivery information and the parameters of a single sub-display area if the display parameters of the delivery information of the candidate item are greater than a parameter threshold; The position determination subunit is used to determine the positions of at least two sub-display areas according to the positions of the candidate items and the number of the at least two sub-display areas; wherein the at least two sub-display areas are at least two nearest adjacent sub-display areas corresponding to the candidate items.

5. The device according to claim 4, characterized in that The current behavior data includes any one of the following: passing by without looking at the item, passing by and looking at the item, stopping to look at the item, and picking up the item.

6. The device according to claim 4, characterized in that The acquisition module comprises: A sensor data recognition unit, configured to recognize the target user's sensor data collected by the sensor if the target user's image collected by the image collector is recognized and it is determined that the target user has picked up the candidate item; wherein the sensor includes at least one of the following: a pressure sensor, a gravity sensor, and an acceleration sensor; The verification unit is used to verify the behavior of picking up the candidate object according to the sensor data recognition result.

7. A device, characterized in that: The device comprises: one or more processors; A memory for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement an item information display method as described in any one of claims 1-3.

8. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, an item information display method as described in any one of claims 1 to 3 is implemented.

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