A multimedia information publishing management system and method

Abstract

The present invention discloses a multimedia information publishing management system and method, wherein the multimedia information publishing management system includes a central control management platform and a multimedia device, the central control management platform is used to receive a publishing instruction, and publishes corresponding multimedia information to a designated multimedia device according to the publishing instruction; a publishing area and a transmission area are provided on the display screen of the multimedia device, the publishing area is used to display the multimedia information published by the central control management platform, and the transmission area is used to identify the multimedia information dragged from the publishing area to the transmission area to obtain interactive information; the multimedia device and the central control management platform are bidirectionally connected in signal, the multimedia device sends the interactive information to the central control management platform for statistical management, and sends the interactive information to a designated user terminal for display. The present invention can improve the management efficiency of multimedia devices, and at the same time, users can quickly and accurately obtain the multimedia information displayed by the multimedia device through interaction, thereby improving the user experience.

Description

Technical Field

[0001] The present invention relates to the technical field of multimedia information transmission, and in particular to a multimedia information publishing management system and method. Background Art

[0002] At present, various commodities are constantly emerging in the market. In order to achieve better sales goals, more and more commodities will be promoted through advertising. In addition to paper billboards, the carrier for playing advertising information can also be a multimedia device. Using multimedia devices to repeatedly play multiple advertising videos or advertising images can avoid the trouble of frequently changing advertising posters on the original paper billboards. However, the existing multimedia devices can only be used to play locally stored advertising content. If you want to change the advertising video being played, you need to manually copy the new advertisement to the multimedia device. When the number of multimedia devices is large, the advertising update efficiency will be slow, which is not convenient for the management and information update of multimedia devices. In addition, the existing multimedia devices can only play advertisements, but cannot perform any interaction, and cannot intuitively reflect the advertising effect. In addition, after watching the advertising content, consumers need to re-search the store or store information promoted in the advertisement on their mobile phones, and the advertisement duration is short. Consumers may not have time to read the product or store information displayed in the advertisement, resulting in consumers entering wrong or incomplete product or store information in their mobile phones after the advertisement is played, resulting in the inability to accurately search for the corresponding product or store, resulting in a poor user experience. Summary of the invention

[0003] In order to overcome the shortcomings of the prior art, one of the purposes of the present invention is to provide a multimedia information publishing and management system that can improve the management efficiency of multimedia devices. At the same time, users can quickly and accurately obtain the multimedia information displayed by the multimedia devices through interaction, thereby improving the user experience.

[0004] A second object of the present invention is to provide a multimedia information publishing management method.

[0005] One of the purposes of the present invention is achieved by the following technical solution:

[0006] A multimedia information publishing and management system, comprising:

[0007] The central control management platform is used to receive the publishing instruction and publish the corresponding multimedia information to the designated multimedia device according to the publishing instruction;

[0008] at least one multimedia device, wherein a display screen of the multimedia device is provided with a publishing area and a transmission area, the publishing area is used to display the multimedia information published by the central control management platform, and the transmission area is used to identify the multimedia information dragged from the publishing area to the transmission area to obtain interactive information;

[0009] The multimedia device and the central control management platform are bidirectionally connected in signals. The multimedia device sends the interaction information to the central control management platform for statistical management, and sends the interaction information to a designated user terminal for display.

[0010] Furthermore, the multimedia device is provided with a local storage module, which is used to store the multimedia information in the local storage module after receiving the multimedia information sent by the central control management platform, so that the multimedia device plays the multimedia information in the local storage module.

[0011] Furthermore, the multimedia information is a plain text, a picture or a video image with a unique identification code, and the unique identification code in the picture and the video image contains pre-bound pre-recorded information.

[0012] Furthermore, the multimedia device is provided with a QR code, which contains device information of the multimedia device; the user terminal is used to identify the QR code to obtain the device information, and sends it together with the user information pre-bound to the user terminal to the central control management platform for information binding.

[0013] Furthermore, the multimedia device is provided with a wireless communication module, and the user terminal is connected to the multimedia device via a wireless network, so that the user terminal obtains device information corresponding to the multimedia device and sends it to the central control management platform for information binding.

[0014] Furthermore, the transmission area is arranged around the release area, so that the transmission area is distributed around the edges of the display screen of the multimedia device.

[0015] The second object of the present invention is achieved by adopting the following technical solution:

[0016] A multimedia information publishing management method, applied in the multimedia information publishing management system as described above, comprises:

[0017] Step S1: receiving a publishing instruction sent by the central control management platform, setting a publishing rule for a designated multimedia device according to the publishing instruction, and displaying multimedia information in a publishing area of ​​the multimedia device according to the publishing rule;

[0018] Step S2: receiving a drag instruction, moving the multimedia information in the publishing area to the transmission area according to the drag instruction, identifying the multimedia information in the transmission area to obtain interactive information, sending the interactive information to the central control management platform for statistical management, and sending the interactive information to a designated user terminal for display.

[0019] Furthermore, setting the publishing rule of the designated multimedia device according to the publishing instruction in step S1 specifically includes setting the play time, play times and play order of the multimedia information.

[0020] Furthermore, the method for identifying the multimedia information in the transmission area to obtain the interactive information in step S2 is:

[0021] Determine whether the multimedia information entering the transmission area is plain text. If so, transmit the plain text as the interactive information; if the multimedia information entering the transmission area is a picture or a video image, identify the unique identification code in the picture or video image to obtain the pre-recorded information corresponding to the unique identification code, and transmit the pre-recorded information as the interactive information.

[0022] Furthermore, the method of sending the interaction information to the central control management platform for statistical management in step S2 is:

[0023] The central control management platform counts the number of interactions of each multimedia information according to the interactive information received each time, marks the multimedia information with an interaction number greater than a preset value as a key target, obtains the display method and release rule of the key target, and generates information release recommendation suggestions.

[0024] Compared with the prior art, the present invention has the following beneficial effects:

[0025] The multimedia information displayed by each multimedia device is uniformly managed through the central control management platform, thereby improving the management efficiency of multimedia devices; at the same time, users can perform interactive operations in the multimedia devices, and send the multimedia information displayed by the multimedia devices directly to the user's terminal for display, allowing users to quickly and accurately obtain the corresponding multimedia information, improve information acquisition efficiency and accuracy, and greatly improve user experience; at the same time, the interactive information can also be uploaded to the central control management platform, allowing advertisers to understand the publicity effect of the multimedia information very intuitively, so that advertisers can make corresponding information delivery strategies. BRIEF DESCRIPTION OF THE DRAWINGS

[0026] Figure 1 It is a structural diagram of the multimedia information publishing management system of the present invention;

[0027] Figure 2 It is a flow chart of the multimedia information publishing management method of the present invention. DETAILED DESCRIPTION

[0028] The present invention is further described below in conjunction with the accompanying drawings and specific implementation methods. It should be noted that, under the premise of no conflict, the various embodiments or technical features described below can be arbitrarily combined to form a new embodiment.

[0029] Embodiment 1

[0030] like Figure 1 As shown, this embodiment provides a multimedia information publishing management system, which includes a central control management platform and at least one multimedia device. Users can interact with the multimedia information publishing management system through their own user terminals to obtain corresponding multimedia information, thereby improving user experience.

[0031] The central control management platform is used to centrally manage all multimedia devices. The manager enters the corresponding multimedia information and publishing rules into the central control management platform according to the advertising needs of advertisers to generate publishing instructions, where the multimedia information can be plain text or pictures or video images; the publishing rules at least include the playback time, playback times and playback order of the multimedia information, so that multiple multimedia information can be played continuously for a preset number of times at a preset time and in a preset order according to the needs of advertisers.

[0032] Each multimedia device is equipped with a wireless communication module, which realizes two-way information exchange and transmission with the central control management platform through a wireless network; in this embodiment, after the central control management platform receives the publishing instruction, it can publish the corresponding multimedia information to the designated multimedia device according to the publishing instruction. At the same time, the central control management platform can also locate the position of each multimedia device, and regularly collect the operating parameters of each multimedia device to monitor the operation status of each multimedia device.

[0033] In this embodiment, the multimedia device is provided with a local storage module, which is used to store the multimedia information in the local storage module after receiving the multimedia information sent by the central control management platform, so that the multimedia device plays the multimedia information in the local storage module, so that the multimedia device can be connected to the central control management platform through the wireless communication module only when the multimedia information needs to be updated. When the multimedia information does not need to be updated, only local resources are used to play the multimedia information, which reduces energy consumption while ensuring the smoothness of the multimedia information playback and avoids the playback of multimedia information being stuck due to network problems.

[0034] The user can log in to the designated APP through the user terminal, and the APP can display all multimedia information in the central control management platform. The user can search for the corresponding multimedia information on the APP of the user terminal. At the same time, each multimedia device is provided with its own unique QR code, and the device information of the multimedia device is written in the QR code, wherein the device information of the multimedia device includes but is not limited to the device name, device number and device address, and the device information of each multimedia device is unique; the user can scan the QR code on the multimedia device through the scanning function on the APP to obtain the device information of the multimedia device on which the user is performing interactive operations; the user can also enter the user information such as user name and mobile phone number on the APP, and upload the user information and device information to the central control management platform for information binding, so that when the user performs interactive operations on any multimedia device to generate interactive information, the multimedia device uploads the interactive information to the central control management platform, and then the central control management platform sends the interactive information to the user's user terminal for display.

[0035] In addition, each multimedia device can be directly connected to the user terminal through the Bluetooth technology of its wireless communication module; when the user walks into any multimedia device, the user terminal and the multimedia device are connected using Bluetooth, so that a communication channel is established between the user terminal and the multimedia device, so that the user terminal can directly receive the interactive information sent by the multimedia device.

[0036] In this embodiment, a release area and a transmission area are provided on the display screen of each of the multimedia devices, wherein the release area is used to display the multimedia information released by the central control management platform, and the transmission area is used to identify the multimedia information dragged from the release area to the transmission area to obtain interactive information; wherein, the positions of the release area and the transmission area can be designed according to actual conditions, and the transmission area can be fixedly distributed in any corner of the display screen, or the transmission area can be hidden, and the transmission area is revealed only after clicking a designated button; and in this embodiment, the release area occupies the center of the display screen, and the transmission area is arranged around the release area, and the area of ​​the release area occupies at least two-thirds of the display screen, so as to avoid the release area area being too small to cause the multimedia information to be unable to be clearly displayed. At the same time, the transmission area is distributed at the edges of the display screen of the multimedia device. When the user is viewing the multimedia information in the release area, if he wants the detailed content of any multimedia information, he can manually drag the multimedia information from the release area in the middle of the display screen to the transmission area. At this time, the transmission area can identify the incoming multimedia information to obtain the interactive information corresponding to the multimedia information.

[0037] When the multimedia information entering the transmission area is plain text, the transmission area can directly transmit the plain text as the interactive information; if the multimedia information entering the transmission area is a picture or a video image, the method for the transmission area to identify the multimedia information is: identifying the unique identification code in the picture or video image to obtain the pre-recorded information corresponding to the unique identification code, and transmitting the pre-recorded information as the interactive information. In this embodiment, the multimedia information of the picture or video image is provided with a unique identification code, and the unique identification code in the picture and video image contains pre-bound pre-recorded information. For example, if the multimedia information is the advertising content of a store, the address of the store, the name of the store, and the contact information of the store can be pre-written into the unique identification code. If the multimedia information is the advertising content of a product, the name of the product, the address of the store where the product is located, the price of the product, user evaluation and other information can be pre-written into the unique identification code; at this time, the transmission area can identify the unique identification code of the multimedia information to obtain the corresponding pre-recorded information, and send the pre-recorded information as interactive information to the user terminal for display; in addition, the pre-recorded information can also be associated with a specified link. For example, the link of the store in APPs such as Dianping or Meituan can be bound to the unique identification code. When the user terminal obtains the interactive information, it can directly jump to the bound specified link to view the detailed content, so that the user can quickly and accurately obtain the corresponding multimedia information, avoiding problems such as inaccurate information query caused by manual search.

[0038] When a user performs interactive operations on a multimedia device, the user terminal can receive interactive information to facilitate the user to quickly find product or store information. In addition, when the multimedia device performs the interaction, it will also upload the interactive information it generates to the central control management platform for statistical management; specifically: the central control management platform counts the number of interactions of each multimedia message based on the interactive information received each time, marks the multimedia message with an interaction number greater than a preset value as a key target, obtains the display method and release pattern of the key target, and generates information release recommendation suggestions; for example, the display method of a certain product advertisement is to play it in the form of a video on a multimedia device, and its release pattern is to play it 10 rounds during the period from 5 pm to 7 pm, and the advertisement is repeated twice in each round of playback. If the number of interactions corresponding to the advertisement is greater than the preset value, its display method and its release pattern can be marked to generate corresponding information release recommendation suggestions, so that other advertisers can refer to the display method and its release pattern to carry out advertising delivery, thereby improving the advertising delivery effect. At the same time, in addition to collecting statistics on interactive information, the central control management platform can also collect user information that performs interactive operations. The central control management platform analyzes the characteristics of consumer groups corresponding to different multimedia information, allowing advertisers to understand what types of advertisements different consumer groups like, thereby making more targeted advertising strategies.

[0039] Embodiment 2

[0040] This embodiment provides a multimedia information publishing management method, which is applied in the multimedia information publishing management system as described in the first embodiment. Figure 2 As shown, the specific steps include:

[0041] Step S1: The multimedia device receives the publishing instruction sent by the central control management platform, sets the publishing rule of the designated multimedia device according to the publishing instruction, and displays the multimedia information in the publishing area of ​​the multimedia device according to the publishing rule.

[0042] Advertisers can set the publishing rules for playing multimedia information in multimedia devices according to their own delivery needs. The publishing rules at least include the playback time, playback times and playback order of the multimedia information, so that multiple multimedia information can be played continuously for a preset number of times at a preset time and in a preset order according to the needs of the advertisers.

[0043] Step S2: receiving a drag instruction, moving the multimedia information in the publishing area to the transmission area according to the drag instruction, identifying the multimedia information in the transmission area to obtain interactive information, sending the interactive information to the central control management platform for statistical management, and sending the interactive information to a designated user terminal for display.

[0044] When the user is viewing multimedia information in the release area, if he wants the detailed content of any multimedia information, he can manually drag the multimedia information from the release area in the middle of the display screen to the transmission area. At this time, the transmission area can identify the incoming multimedia information to obtain the interactive information corresponding to the multimedia information.

[0045] The method for identifying the multimedia information in the transmission area to obtain the interactive information is as follows:

[0046] Determine whether the multimedia information entering the transmission area is plain text. If so, transmit the plain text as the interactive information. If the multimedia information entering the transmission area is a picture or a video image, identify the unique identification code in the picture or video image to obtain the pre-recorded information corresponding to the unique identification code, use the pre-recorded information as the interactive information and send it to the corresponding user terminal.

[0047] The user can realize information exchange among the user terminal, the multimedia device and the central control management platform by scanning the QR code on the multimedia device through his user terminal, so that the interactive information generated by the multimedia device is sent to the user terminal via the central control management platform; in addition, the user terminal can also directly connect to the multimedia device using Bluetooth technology, so that the interactive information generated by the multimedia device is directly sent to the user terminal via Bluetooth for display.

[0048] When users perform interactive operations on multimedia devices, user terminals can receive interactive information to facilitate users to quickly find product or store information. In addition, when interacting, the multimedia devices will also upload the interactive information they generate to the central control management platform for statistical management; specifically: the central control management platform counts the number of interactions of each multimedia information based on the interactive information received each time, marks the multimedia information with an interaction number greater than a preset value as a key target, obtains the display method and release rules of the key targets, and generates information release recommendations.

[0049] The above-mentioned embodiments are only preferred embodiments of the present invention and cannot be used to limit the scope of protection of the present invention. Any non-substantial changes and substitutions made by technicians in this field on the basis of the present invention shall fall within the scope of protection required by the present invention.

Claims

1. A multimedia information publishing and management system, characterized in that: include: The central control management platform is used to receive the publishing instruction and publish the corresponding multimedia information to the designated multimedia device according to the publishing instruction; The multimedia information is a plain text, a picture or a video image with a unique identification code, and the unique identification code in the picture and the video image contains pre-bound pre-recorded information; At least one multimedia device, each of which is provided with a publishing area and a transmission area on its display screen, wherein the transmission area is arranged around the outside of the publishing area so that the transmission area is distributed at the four edges of the display screen of the multimedia device, and when a drag command is received, the multimedia information in the publishing area is moved to the transmission area; the publishing area is used to display the multimedia information published by the central control management platform, and the transmission area is used to identify the multimedia information dragged from the publishing area to the transmission area to obtain interactive information; the method for obtaining the interactive information is: judging whether the multimedia information entering the transmission area is plain text, and if so, transmitting the plain text as the interactive information; if the multimedia information entering the transmission area is a picture or a video image, identifying a unique identification code in the picture or the video image to obtain pre-recorded information corresponding to the unique identification code, and transmitting the pre-recorded information as the interactive information; The multimedia device and the central control management platform are bidirectionally connected in signals. The multimedia device sends the interaction information to the central control management platform for statistical management, and sends the interaction information to a designated user terminal for display.

2. The multimedia information publishing and management system according to claim 1, characterized in that: The multimedia device is provided with a local storage module, which is used to store the multimedia information in the local storage module after receiving the multimedia information sent by the central control management platform, so that the multimedia device plays the multimedia information in the local storage module.

3. The multimedia information publishing and management system according to claim 1, characterized in that: The multimedia device is provided with a QR code, which contains device information of the multimedia device; the user terminal is used to identify the QR code to obtain the device information, and the device information is sent together with the user information pre-bound to the user terminal to the central control management platform for information binding.

4. The multimedia information publishing and management system according to claim 1, characterized in that: The multimedia device is provided with a wireless communication module, and the user terminal is connected to the multimedia device via a wireless network, so that the user terminal obtains the device information corresponding to the multimedia device and sends it to the central control management platform for information binding.

5. A multimedia information publishing management method, characterized in that: The method is applied in a multimedia information publishing management system as claimed in any one of claims 1 to 4, comprising: Step S1: receiving a publishing instruction sent by the central control management platform, setting a publishing rule for a designated multimedia device according to the publishing instruction, and displaying multimedia information in a publishing area of ​​the multimedia device according to the publishing rule; Step S2: receiving a drag instruction, moving the multimedia information in the publishing area to the transmission area according to the drag instruction, identifying the multimedia information in the transmission area to obtain interactive information, sending the interactive information to the central control management platform for statistical management, and sending the interactive information to a designated user terminal for display.

6. The multimedia information publishing management method according to claim 5, characterized in that: Setting the publishing rule of the designated multimedia device according to the publishing instruction in step S1 specifically includes setting the play time, play times and play order of the multimedia information.

7. The multimedia information publishing management method according to claim 5, characterized in that: The method for identifying the multimedia information in the transmission area to obtain the interactive information in step S2 is: Determine whether the multimedia information entering the transmission area is plain text. If so, transmit the plain text as the interactive information; if the multimedia information entering the transmission area is a picture or a video image, identify the unique identification code in the picture or video image to obtain the pre-recorded information corresponding to the unique identification code, and transmit the pre-recorded information as the interactive information.

8. The multimedia information publishing management method according to claim 5, characterized in that: The method for sending the interaction information to the central control management platform for statistical management in step S2 is: The central control management platform counts the number of interactions of each multimedia information according to the interactive information received each time, marks the multimedia information with an interaction number greater than a preset value as a key target, obtains the display method and release rule of the key target, and generates information release recommendation suggestions.

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