Calculation method for evaluating user network red potential value based on big five personalities

Abstract

The invention discloses a calculation method for evaluating a user network red potential value based on big five personalities. The calculation method comprises the following steps: 1, constructing a psychological test question bank; 2, collecting data; 3, establishing and training a model; 4, potential evaluation and feedback; step 5, grading the network red adaptation degree; step 6, culture planning; according to the method, psychological testing and big data analysis are combined to evaluate the network red potential of an individual; a comprehensive and targeted psychological test question bank is designed, and the characteristics of an individual in multiple dimensions can be accurately reflected, so that the individual can know whether the individual is engaged in the we-media industry or not and quietly choose whether the individual is engaged in the we-media industry or not; an evaluation model based on historical data and psychological principles, namely emotion links or practical information links, is constructed, and accurate prediction of the network red potential is realized; personalized feedback and suggestions are provided, the user is helped to clarify the development direction, the success rate of becoming a network red is improved, and the enterprise operation cost is greatly reduced.

Description

Technical Field

[0001] The present invention relates to the technical field of data analysis and psychological testing, and specifically refers to a calculation method for evaluating a user's internet celebrity potential based on the Big Five personality traits. Background Art

[0002] With the rapid development of the Internet, the Internet celebrity economy has become an important business model. However, the market currently lacks a scientific and systematic method to evaluate the potential of individuals to become Internet celebrities. Whether individuals or companies want to become Internet celebrities through self-media, they can only try, and it is difficult to grasp the direction; MCN or some companies that do brand interviews use experience to screen new people to appear on screen, which is costly and time-consuming;

[0003] Moreover, the training institutions that provide video training cannot accurately grasp the personality and character of the trainees, and the overall success rate of trainees' adaptation is relatively low;

[0004] Moreover, traditional evaluation methods mostly rely on subjective judgment or simple data statistics, which are difficult to accurately reflect an individual's true potential and adaptability;

[0005] Therefore, in response to the technical problems described above, there is an urgent need for a calculation method based on the Big Five personality traits to evaluate a user's potential to become an internet celebrity. Summary of the invention

[0006] The technical problem to be solved by the present invention is to overcome the defects of the above-mentioned technology and provide a calculation method for evaluating the potential value of a user as an internet celebrity based on the Big Five personality.

[0007] In order to solve the above technical problems, the technical solution provided by the present invention is a calculation method for evaluating the internet celebrity potential value of a user based on the Big Five personality traits, which comprises the following steps:

[0008] The first step is to build a psychological test question bank

[0009] 1. Design a set of psychological test questions covering multiple dimensions, including but not limited to personality traits, emotional management, social skills, innovation, stress resistance, etc.;

[0010] 2. Design multiple multiple-choice questions, fill-in-the-blank questions or situational simulation questions for each dimension to ensure the comprehensiveness and accuracy of the test;

[0011] Step 2: Data Collection

[0012] Users complete psychological tests through online platforms or paper test papers, and the system collects test data in real time;

[0013] Step 3: Model building and training

[0014] 1. Based on the combination of communication research results and Big Five personality psychology, a potential assessment model for Internet celebrities is constructed;

[0015] 2. Use machine learning algorithms to train and optimize the model to improve the accuracy of the evaluation;

[0016] Step 4: Potential Assessment and Feedback

[0017] After the user completes the test, the system automatically calculates and generates a personal Internet celebrity potential assessment report or manually corrects and scores the test paper to produce a personal Internet celebrity potential assessment report;

[0018] Step 5: Classify the suitability of influencers

[0019] 1. The report includes individual scores in various dimensions, analysis of strengths and weaknesses, suggested directions for improvement, and recommendations on potential influencer types;

[0020] 2. According to the report results, the patients are divided into five categories;

[0021] Step 6: Training plan

[0022] Provide personalized feedback and suggestions based on different groups of people to help users understand their own characteristics and clarify their development direction.

[0023] The advantages of the present invention compared with the prior art are:

[0024] 1. The present invention combines psychological testing with big data analysis to evaluate the potential of an independent individual to become an internet celebrity. A comprehensive and targeted psychological test question bank is designed to accurately reflect the characteristics of an individual in multiple dimensions, so that one can understand himself and calmly choose whether to engage in the self-media industry.

[0025] 2. We have built an evaluation model based on historical data and psychological principles, namely, emotional links or practical information links, to accurately predict the potential of influencers; we have provided personalized feedback and suggestions to help users clarify their development direction, increase the success rate of becoming influencers, and significantly reduce the operating costs of enterprises;

[0026] 3. It can provide directors, agents, and incubation institutions with more comprehensive user data, thereby tailoring a path for users, reducing the difficulty of enterprise incubation and increasing the success rate of incubation. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] Figure 1 It is a flow chart of a calculation method for evaluating a user's internet celebrity potential value based on the Big Five personality traits of the present invention. DETAILED DESCRIPTION

[0028] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Generally, the components of the embodiments of the present invention described and shown in the drawings here can be arranged and designed in various different configurations.

[0029] Combined with Figure 1 , a calculation method for evaluating a user's internet celebrity potential based on the Big Five personality traits, comprising the following steps:

[0030] The first step is to build a psychological test question bank

[0031] 1. Design a set of psychological test questions covering multiple dimensions, including but not limited to personality traits, emotional management, social skills, innovation, stress resistance, etc.;

[0032] 2. Design multiple multiple-choice questions, fill-in-the-blank questions or situational simulation questions for each dimension to ensure the comprehensiveness and accuracy of the test;

[0033] Step 2: Data Collection

[0034] Users complete psychological tests through online platforms or paper test papers, and the system collects test data in real time;

[0035] Step 3: Model building and training

[0036] 1. Based on the combination of communication research results and Big Five personality psychology, a potential assessment model for Internet celebrities is constructed;

[0037] 2. Use machine learning algorithms to train and optimize the model to improve the accuracy of the evaluation;

[0038] Step 4: Potential Assessment and Feedback

[0039] After the user completes the test, the system automatically calculates and generates a personal Internet celebrity potential assessment report or manually corrects and scores the test paper to produce a personal Internet celebrity potential assessment report;

[0040] Step 5: Classify the suitability of influencers

[0041] 1. The report includes individual scores in various dimensions, analysis of strengths and weaknesses, suggested directions for improvement, and recommendations on potential influencer types;

[0042] 2. According to the report results, the patients are divided into five categories;

[0043] Step 6: Training plan

[0044] Provide personalized feedback and suggestions based on different groups of people to help users understand their own characteristics and clarify their development direction.

[0045] The present invention, when implemented, comprises the following steps:

[0046] The first step is to build a psychological test question bank

[0047] 1. Design a set of psychological test questions covering multiple dimensions, including but not limited to personality traits, emotional management, social skills, innovation, stress resistance, etc.;

[0048] 2. Design multiple multiple-choice questions, fill-in-the-blank questions or situational simulation questions for each dimension to ensure the comprehensiveness and accuracy of the test

[0049] Step 2: Data Collection

[0050] Users complete psychological tests through online platforms or paper test papers, and the system collects test data in real time;

[0051] The collected data can be cleaned, denoised and standardized to ensure data quality;

[0052] Step 3: Model building and training

[0053] Based on the combination of communication research results and Big Five personality psychology, a potential assessment model for Internet celebrities is constructed;

[0054] The communication research results here are based on the social attributes of self-media, and then the only binary essential characteristics of self-media, including pictures, texts and audio-visuals, are emotional links or practical information links. In other words, the content released by self-media either gives others emotional value or practical value, sharing experiences, methods, information gaps, opinions, etc., and then based on the media characteristics of pictures, texts and audio-visuals, they are packaged appropriately, and finally become a hit and achieve IP;

[0055] 2. Use machine learning algorithms to train and optimize the model to improve the accuracy of the evaluation;

[0056] Basic reasoning description of the model and algorithm:

[0057] Because the self-media platform is an Internet social platform

[0058] The quality of social interaction depends on emotional connection and information connection.

[0059] Therefore, the social quality of the Internet depends on emotional links (emotional value) and information links (practical value)

[0060] The social tools or forms of the Internet are: text, pictures, voice, video and other content presentation methods

[0061] The data on content quality comes from: content completion rate, likes, comments, collections, reposts, number of fans, etc.

[0062] In other words, the direct orientation of content data, the height of playback volume and the number of fans are determined by the emotional links and information links provided by the content.

[0063] Based on the design principles of the Big Five personality psychological test questions:

[0064] First, people with higher neuroticism scores are more likely to feel negative emotions, and the external manifestation of negative emotions will affect the social experience. Because normal people cannot live without socializing, people with higher scores will subconsciously optimize their negative emotional expressions in long-term social situations, or express positive emotions to maintain normal social needs.

[0065] Through long-term practice and improvement, such people will possess richer and more beautiful intangible languages ​​such as spoken language, body movements, facial expressions, etc.

[0066] Therefore, people with high neuroticism will have a higher level of emotional connection ability, that is, social advantage, than ordinary people after long-term subconscious practice.

[0067] In addition, in the Big Five personality test, people with extroversion usually have higher social needs; that is, if the neuroticism score is higher than that of ordinary people, the lower the social advantage is, and if the extroversion score is higher than that of ordinary people, the higher the social advantage is.

[0068] Second, people with higher openness scores are more receptive to new things. Openness involves an individual's acceptance of new ideas, new experiences, and cultural diversity. People with high openness are more imaginative, creative, curious, and exploratory.

[0069] People whose openness scores are higher than those of ordinary people will, after a certain period of accumulation, have rich knowledge, experience and experience.

[0070] Therefore, they will have a higher ability to link information (provide practical value) than ordinary people, that is, social advantage.

[0071] Third, a person’s social advantages, that is, his or her potential to become an internet celebrity. The greater the social advantages, the greater the potential to become an internet celebrity.

[0072] Fourth, regarding the explanation of rich experience, the older a person is, the richer his or her experience is, and for those with high openness scores, their accumulation is often higher than that of ordinary people. There are age requirements for achieving a very rich experience reserve. The older the age, the greater the social advantage, that is, the higher the potential score of the Internet celebrity.

[0073] Step 4: Potential Assessment and Feedback

[0074] After the user completes the test, the system automatically calculates and generates a personal Internet celebrity potential assessment report or manually corrects and scores the test paper to produce a personal Internet celebrity potential assessment report;

[0075] Step 5: Classify the suitability of influencers

[0076] 1. The report includes individual scores in various dimensions, analysis of strengths and weaknesses, suggested directions for improvement, and recommendations on potential influencer types;

[0077] 2. According to the report results, the patients are divided into five categories;

[0078] Step 6: Training plan

[0079] Provide personalized feedback and suggestions based on different groups of people to help users understand their own characteristics and clarify their development direction.

[0080] In the description of the embodiments of the present invention, it should be noted that if the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. appear, the orientation or position relationship indicated is based on the orientation or position relationship shown in the drawings, or the orientation or position relationship in which the invented product is usually placed when used. It is only for the convenience of describing the present invention and simplifying the description, and does not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operate in a specific orientation, and therefore cannot be understood as a limitation on the present invention. In addition, the terms "first", "second", "third", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance.

[0081] In addition, the terms "horizontal", "vertical", "overhanging" and the like do not mean that the components must be absolutely horizontal or overhanging, but can be slightly tilted. For example, "horizontal" only means that its direction is more horizontal than "vertical", and does not mean that the structure must be completely horizontal, but can be slightly tilted.

[0082] In the description of the embodiments of the present invention, "plurality" means at least 2.

[0083] In the description of the embodiments of the present invention, it is also necessary to explain that, unless otherwise clearly specified and limited, the terms "set", "install", "connect", and "connect" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium, or it can be the internal connection of two components. For ordinary technicians in this field, the specific meanings of the above terms in the present invention can be understood according to specific circumstances.

[0084] The present invention and its embodiments are described above, and such description is not restrictive. The drawings show only one embodiment of the present invention, and the actual structure is not limited thereto. In short, if ordinary technicians in the field are inspired by it, without departing from the purpose of the invention, they can design a structure and embodiment similar to the technical solution without creativity, which should belong to the protection scope of the present invention.

Claims

1. A calculation method for evaluating a user's internet celebrity potential based on the Big Five personality traits, characterized in that: The following steps are involved: The first step is to build a psychological test question bank 1. Design a set of psychological test questions covering multiple dimensions, including but not limited to personality traits, emotional management, social skills, innovation, stress resistance, etc.; 2. Design multiple multiple-choice questions, fill-in-the-blank questions or situational simulation questions for each dimension to ensure the comprehensiveness and accuracy of the test; Step 2: Data Collection Users complete psychological tests through online platforms or paper test papers, and the system collects test data in real time; Step 3: Model building and training 1. Based on the combination of communication research results and Big Five personality psychology, a potential assessment model for Internet celebrities is constructed; 2. Use machine learning algorithms to train and optimize the model to improve the accuracy of the evaluation; Step 4: Potential Assessment and Feedback After the user completes the test, the system automatically calculates and generates a personal Internet celebrity potential assessment report or manually corrects and scores the test paper to produce a personal Internet celebrity potential assessment report; Step 5: Classify the suitability of influencers 1. The report includes individual scores in various dimensions, analysis of strengths and weaknesses, suggested directions for improvement, and recommendations on potential influencer types; 2. According to the report results, the patients are divided into five categories; Step 6: Training plan Provide personalized feedback and suggestions based on different groups of people to help users understand their own characteristics and clarify their development direction.

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