Marketing system based on social platform
By designing a marketing system based on social platforms on social platforms, users are encouraged to share and optimized strategies through data analysis, the problems of user enthusiasm for sharing and insufficient purchasing incentives are solved, and the marketing effect of social platforms is significantly improved.
Patent Information
- Application Number
- CN202411259043.1
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-09-10
- Publication Date
- 2025-01-03
AI Technical Summary
Users' enthusiasm for sharing is not high, marketing interaction is poor, incentive mechanisms for invited people to purchase behaviors, and insufficient data analysis and optimization capabilities, resulting in poor marketing results on social platforms.
A marketing system based on social platform was designed, including a sharing permission granting module, a platform product sharing module, an invitee association module, a registration judgment module, a purchase judgment module, a purchase amount statistics module and a reward allocation module, which stimulates users through an incentive mechanism. Share behaviors and optimize marketing strategies through in-depth data analysis.
It significantly improves user interaction and participation, improves the platform's marketing efficiency, promotes the conversion of purchasing behavior, and significantly improves the marketing effect of social platforms.
Smart Images
Figure CN119250897A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the field of data push, and in particular to a marketing system based on a social platform. Background Art
[0002] With the development of the Internet, social platforms have become an important channel for users to obtain information, entertainment, shopping and other services. At the same time, for businesses, social platforms have also become an important platform for product promotion and marketing. The more common way is to promote through product sharing links. Specifically, the platform will provide a link containing product information, and users can share this link with their friends or social circles through social platforms. Others can learn about product information through this link and may make a purchase. With the help of users' social networks, the marketing effect is improved.
[0003] However, there are still some problems with the above approach:
[0004] Users are not very motivated to share, marketing interactivity is poor, there is insufficient incentive mechanism for invited people to purchase, and the ability to analyze and optimize data is insufficient. Summary of the invention
[0005] The purpose of the present invention is to address the problems existing in the background technology and propose a marketing system based on a social platform to enhance user interaction and participation, effectively motivate users to share, convert the purchasing behavior of invitees, and optimize strategies through in-depth data analysis, thereby significantly improving the marketing effect of the social platform.
[0006] The technical solution of the present invention is a marketing system based on a social platform, comprising a sharing authority granting module, a platform product sharing module, an invitee association module, a registration judgment module, a purchase judgment module, a purchase amount statistics module and a reward distribution module; the sharing authority granting module is used to grant a user who meets the conditions as an inviter, and the inviter has the authority to share the platform product link; the platform product sharing module is used to generate a platform product link according to a sharing operation request issued by the inviter, and share the link to the target invitee; the invitee association module is used to detect whether the invitee has a social relationship with the inviter, and when the invitee has a social relationship with the inviter, the invitee can click on the link and enter the platform account registration page; the registration judgment module is used to judge whether the invitee registers a platform account; the purchase judgment module is used to judge whether the invitee purchases a product within a set time range; the purchase amount statistics module is used to count the total purchase amount of the products purchased by the invitee; the reward distribution module is used to issue rewards to the invitee and the inviter when the invitee registers a platform account, the invitee purchases a product within a set time range, and the total purchase amount reaches a preset reward value.
[0007] Preferably, the sharing permission granting module includes an initial sharing permission granting module and an upgraded sharing permission granting module. The initial sharing permission granting module screens out qualified platform users according to preset rules, makes them inviters, and grants them the permission to share platform product links. The upgraded sharing permission granting module is used to grant the invitee the permission to share platform product links when the invitee meets the preset upgrade conditions.
[0008] Preferably, it also includes an incentive module, which is used to analyze whether the total purchase amount of the products purchased by the invitee reaches the preset incentive value. If the total purchase amount reaches the preset incentive value, the incentive module will add the authentication of the inviter's identity to the invitee's identity authentication, and grant the authority to share the platform product link through the upgraded sharing authority granting module.
[0009] Preferably, a rated number of times the inviter may share the platform product link per day is set.
[0010] Preferably, it also includes a reward clearing module, which is used to clear the reward when the invitee fails to purchase the product within a set time range.
[0011] Preferably, the reward distribution module includes a preferential reward module, a preferential superposition module, a reward validity period extension module and a reward donation module. The preferential reward module is used to issue shopping amount deduction coupons and / or discount coupons, the preferential superposition module is used to combine multiple shopping amount deduction coupons and / or discount coupons into a single consumption coupon according to preset rules, the reward validity period extension module is used to extend the validity period of the reward, and the reward donation module is used to donate the reward to other registered users according to the request of the reward owner.
[0012] Preferably, it also includes a shopping tendency analysis module, a product push module, a product purchase history data module and a product push directional push module. The shopping tendency analysis module is used to analyze the shopping tendency preferences of the invitee according to the identity information and shopping preference information filled in by the invitee when registering a platform account. The product push module is used to push products that meet the shopping tendency preferences of the invitee according to the shopping tendency preferences of the invitee. The product purchase history data module is used to obtain the historical data of the invitee's purchase of products. The product push directional push module is used to send data to the product push module to stop pushing the purchased products to the invitee through the product push module within a preset interval time period.
[0013] Preferably, it also includes a marketing effect analysis module and a marketing strategy dynamic adjustment module, and the marketing strategy dynamic adjustment module dynamically adjusts the reward strategy according to whether the results output by the marketing effect analysis module meet the standards.
[0014] Preferably, the marketing effect analysis module includes a sharing registration rate calculation module, a registration purchase rate calculation module, a daily average purchase amount compliance rate calculation module, a marketing effect quantitative analysis value calculation module and a marketing effect evaluation module;
[0015] The sharing registration rate calculation module is used to calculate the registration success rate ZL, which is equal to the ratio of the number of successful registrations to the number of sharing link clicks;
[0016] The registered purchase rate calculation module is used to calculate the registered user purchase rate GL, which is equal to the ratio of the number of users who purchased the product to the number of all registered users;
[0017] The daily average purchase amount compliance rate calculation module is used to calculate the ratio of the average daily purchase amount PG of all registered users to the preset standard average daily purchase amount BG. The average daily purchase amount of all registered users is equal to the ratio of the total daily purchase amount of all registered users to the number of all registered users.
[0018] The marketing effect quantitative analysis value calculation module is used to quantitatively calculate the marketing effect analysis value DLZ, DLZ = m·ZL+n·GL+p·PG / BG, where m, n and p are all positive numbers, and m+n+p=1;
[0019] The marketing effect evaluation module is used to compare the marketing effect analysis value DLZ with the preset standard marketing compliance threshold BCZ. If DLZ≥BCZ, the marketing effect evaluation module outputs the result that the marketing effect meets the standard, and the marketing strategy dynamic adjustment module continues to maintain the current reward strategy. If DLZ<BCZ, the marketing effect evaluation module outputs the result that the marketing effect does not meet the standard, and the marketing strategy dynamic adjustment module adjusts the reward strategy.
[0020] Compared with the prior art, the present invention has the following beneficial technical effects:
[0021] The present invention can enhance user interaction and participation, grant qualified users the right to share platform products, and motivate users to actively share through a reward mechanism, thereby improving the marketing efficiency of the platform, and can conduct in-depth data analysis and strategy optimization, thereby promoting the conversion of purchasing behavior and significantly improving the marketing effect of the social platform. BRIEF DESCRIPTION OF THE DRAWINGS
[0022] Figure 1 A schematic diagram of the system flow structure of an embodiment of the present invention;
[0023] Figure 2 A structural diagram of the module for granting sharing permissions;
[0024] Figure 3 This is the structural diagram of the reward allocation module;
[0025] Figure 4This is a schematic diagram of the process structure for dynamically adjusting push products based on purchase history data. DETAILED DESCRIPTION
[0026] Embodiment 1
[0027] like Figure 1 and Figure 3 As shown, this embodiment proposes a marketing system based on a social platform, including a sharing authority granting module, a platform product sharing module, an invitee association module, a registration judgment module, a purchase judgment module, a purchase amount statistics module, a reward distribution module and a reward clearance module.
[0028] The sharing permission granting module is used to grant qualified users as inviters. The inviter has the permission to share the platform product link. When sharing, the product URL can be directly shared, or the product link QR code can be shared, allowing users to flexibly choose the sharing method.
[0029] The platform product sharing module is used to generate platform product links based on sharing operation requests sent by the inviter, and share the links to the target invitees. By setting a rated number of times the inviter can share the platform product link per day, the inviter will be more cautious when sharing, and will give priority to sharing the links with other people who may register a platform account and purchase products, thereby reducing invalid sharing.
[0030] The invitee association module is used to detect whether the invitee has a social relationship with the inviter. When the invitee has a social relationship with the inviter, the invitee can click on the link and enter the platform account registration page. When the invitee does not have a social relationship with the inviter, the invitee will not successfully enter the platform account registration page after clicking on the link, and can not make any feedback, or remind that he does not have the registration qualification, and needs to add the inviter's friends to obtain the registration qualification. Because the way to register an account without any restrictions will make people feel too casual and without thresholds from a psychological level, and there is not much motivation to register. By setting a threshold, it can stimulate people's curiosity and competitiveness to register platform accounts, thereby increasing the registration rate.
[0031] The registration judgment module is used to determine whether the invitee has registered a platform account. The judgment is based on whether the invitee enters the registration page through the link shared by the inviter and fills in the information to submit the registration, and learns which inviter shared the link through which the invitee registered. After the invitee clicks on the shared link to enter the platform and completes the registration process, the system will automatically verify its registration information, and in the subsequent process, it will issue an invitation reward to the inviter and provide the invitee with a new member reward, thereby encouraging further participation from both parties.
[0032] The purchase judgment module is used to determine whether the invitee purchases the product within a set time range. The time range is pre-set, such as within 1 day, 3 days, 5 days, etc. after registration, to assist in determining whether the registered user has consumption potential.
[0033] The purchase amount statistics module is used to count the total purchase amount of the products purchased by the invitees. The invitees (registered users) may purchase products multiple times within a set time. Therefore, the total purchase amount of the products purchased multiple times is counted to learn the user's consumption potential.
[0034] The reward distribution module is used to distribute rewards to the invitee and the inviter when the invitee registers a platform account, purchases products within a set time range, and the total purchase amount reaches a preset reward value. The reward distribution module includes a preferential reward module, a preferential superposition module, a reward validity extension module, and a reward gift module. The preferential reward module is used to issue rewards in the form of shopping amount discount coupons and / or discount coupons. When the user actually purchases the product, the discount coupon amount is subtracted from the original total payment amount to obtain the current actual total payment amount, or the original total payment amount is multiplied by the discount ratio recorded on the discount coupon to obtain the current actual total payment amount.
[0035] The discount superposition module is used to combine multiple shopping amount discount coupons and / or discount coupons into a single consumption coupon according to preset rules. It is divided into the following three situations:
[0036] (1) If there are multiple coupons for shopping amount, they will be combined into a single coupon according to the cumulative amount of the discount. For example, if there is a 5-yuan discount coupon, an 8-yuan discount coupon and a 10-yuan discount coupon, the combined single coupon will be a 23-yuan discount coupon.
[0037] (2) If there are multiple coupons for shopping amount, they will be combined into a single coupon according to the cumulative discount ratio. However, the discount of the final coupon is more than 40%. For example, a coupon with 20% discount and a coupon with 10% discount will be combined to obtain a coupon with 28% discount. If there is another coupon with 20% discount, because 0.72 multiplied by 0.8 equals 0.576, which is less than 0.6, it will still be calculated as 0.6, that is, only a coupon with 40% discount will be obtained. Therefore, when users choose to combine coupons, they need to avoid combining too many coupons to avoid waste.
[0038] (3) If you originally have multiple shopping coupons and discount coupons, when combining them into a single consumption coupon, the amount of the discount coupon will be calculated separately, and the amount of the discount coupon will be calculated separately. When you finally make a purchase, first deduct the amount of the discount recorded on the discount coupon, and then apply a discount based on the amount after deducting the discount amount according to the discount amount recorded on the discount coupon to obtain the final total amount of shopping to be paid. For example, if the amount of the discount coupon is 23 yuan, the discount coupon is 40% off, and the original shopping amount is 100 yuan, the final payment amount is (100-23)×0.6=46.2 (yuan).
[0039] The reward validity extension module is used to extend the validity period of rewards. Each reward has a validity period and can only be used within the validity period. It cannot be used after the expiration date. When the invitee registers a platform account, the invitee purchases products within the set time range, and the total purchase amount reaches the preset reward value, the invitee and the inviter will be issued a reward to extend the validity period of the reward to promote consumption. The reward gift module is used to gift rewards to other registered users based on the request of the reward owner to further enhance interactivity.
[0040] The reward refund module is used to refund the reward when the invitee fails to purchase the product within the set time frame, so as to prevent the waste of the reward and give the user who holds the reward a sense of urgency to promote his consumption.
[0041] This embodiment can improve user interaction and participation, grant qualified users the right to share platform products, and motivate users to actively share through a reward mechanism, so that enthusiastic users who can effectively promote have the opportunity to carry out promotion activities, thereby improving the marketing efficiency of the platform. Both the inviter and the invitee can receive corresponding rewards, so that users have enough motivation to actively promote and accept promotion, which enhances the interactivity of marketing, improves user participation, and thus promotes the conversion of purchasing behavior, significantly improving the marketing effect of the social platform.
[0042] Embodiment 2
[0043] like Figure 1-Figure 3 As shown, this embodiment proposes a marketing system based on a social platform. Compared with the first embodiment, in this embodiment, the sharing permission granting module includes an initial sharing permission granting module and an upgraded sharing permission granting module. The initial sharing permission granting module screens out qualified platform users according to preset rules, makes them inviters, and grants them the permission to share platform product links. The upgraded sharing permission granting module is used to grant the invitee the permission to share platform product links when the invitee meets the preset upgrade conditions, thereby stimulating the invitee to obtain the permission to share platform product links.
[0044] In addition, the marketing system also includes an incentive module, which is used to analyze whether the total purchase amount of the products purchased by the invitee reaches the preset incentive value. If the total purchase amount reaches the preset incentive value, the incentive module will add the authentication of the inviter's identity to the invitee's identity authentication, and grant the authority to share the platform product link through the upgraded sharing authority granting module. The invitee's consumption capacity is judged by the actual amount of consumption by the invitee. If the invitee has a strong consumption capacity, other people within his social relationship may also have a strong consumption capacity. Therefore, he is granted the authentication of the inviter's identity so that he can share the platform product link with others, thereby obtaining a higher platform registration rate and shopping conversion rate.
[0045] Embodiment 3
[0046] like Figure 1-Figure 4 As shown, this embodiment proposes a marketing system based on a social platform. Compared with the first embodiment, in this embodiment, the marketing system also includes a shopping tendency analysis module, a product push module, a product purchase history data module and a product push directional stop module. The shopping tendency analysis module is used to analyze the shopping tendency preferences of the invitee according to the identity information and shopping preference information filled in by the invitee when registering a platform account. The product push module is used to push products that meet the shopping tendency preferences of the invitee according to the shopping tendency preferences of the invitee. The product purchase history data module is used to obtain the historical data of the invitee's purchase of products. The product push directional stop module is used to send data to the product push module to stop pushing the purchased products to the invitee through the product push module within a preset interval time period.
[0047] In this embodiment, different users have different shopping preferences. The shopping preferences of the invitees are analyzed by the information filled in when the users register their platform accounts, such as age, gender, region, hobbies, whether they have pets, etc. If they have pets, pet products can be pushed. After the user purchases pet products, within a preset interval time period, the platform will no longer push the same pet products to the user, but push other products that meet the shopping preferences, because the user will not buy the same pet products in a short period of time.
[0048] Embodiment 4
[0049] like Figure 1-Figure 4 As shown, this embodiment proposes a marketing system based on a social platform. Compared with the first embodiment, in this embodiment, the marketing system also includes a marketing effect analysis module and a marketing strategy dynamic adjustment module. The marketing strategy dynamic adjustment module dynamically adjusts the reward strategy according to whether the results output by the marketing effect analysis module meet the standards.
[0050] The marketing effect analysis module includes a sharing registration rate calculation module, a registration purchase rate calculation module, a daily average purchase amount target rate calculation module, a marketing effect quantitative analysis value calculation module and a marketing effect evaluation module.
[0051] The sharing registration rate calculation module is used to calculate the registration success rate ZL, which is equal to the ratio of the number of successful registrations to the number of sharing link clicks.
[0052] The registered purchase rate calculation module is used to calculate the registered user purchase rate GL, which is equal to the ratio of the number of users who purchased the product to the number of all registered users.
[0053] The daily average purchase amount compliance rate calculation module is used to calculate the ratio of the average daily purchase amount PG of all registered users to the preset standard average daily purchase amount BG. The average daily purchase amount of all registered users is equal to the ratio of the total daily purchase amount of all registered users to the number of all registered users.
[0054] The marketing effect quantitative analysis value calculation module is used to quantitatively calculate the marketing effect analysis value DLZ, DLZ=m·ZL+n·GL+p·PG / BG, wherein m, n and p are all positive numbers, and m+n+p=1.
[0055] The marketing effect evaluation module is used to compare the marketing effect analysis value DLZ with the preset standard marketing compliance threshold BCZ. If DLZ≥BCZ, the marketing effect evaluation module outputs the result that the marketing effect meets the standard, and the marketing strategy dynamic adjustment module continues to maintain the current reward strategy. If DLZ<BCZ, the marketing effect evaluation module outputs the result that the marketing effect does not meet the standard, and the marketing strategy dynamic adjustment module adjusts the reward strategy.
[0056] This embodiment optimizes the strategy through in-depth data analysis, and specifically realizes the final qualitative judgment through quantitative calculation. If the marketing effect evaluation module outputs the result that the marketing effect meets the standard, the current reward strategy will not be changed. If the marketing effect evaluation module outputs the result that the marketing effect does not meet the standard, the reward intensity will be increased to make the marketing activities more attractive, promote the improvement of the registration success rate, the registered user purchase rate and the daily average purchase amount reaching the standard rate, and promote the improvement of the marketing effect.
[0057] The embodiments of the present invention are described in detail above with reference to the accompanying drawings, but the present invention is not limited thereto, and various changes can be made within the knowledge scope of technicians in the relevant technical field without departing from the purpose of the present invention.
Claims
1. A marketing system based on a social platform, characterized in that: include: Sharing permission granting module: used to grant qualified users as inviters, who have the permission to share platform product links; Platform product sharing module: used to generate platform product links according to the sharing operation request issued by the inviter, and share the links to the target invitees; Invitee association module: used to detect whether the invitee has a social relationship with the inviter. If the invitee has a social relationship with the inviter, the invitee can click the link and enter the platform account registration page; Registration judgment module: used to determine whether the invitee has registered a platform account; Purchase judgment module: used to judge whether the invitee purchases the product within the set time range; Purchase amount statistics module: used to count the total purchase amount of products purchased by the invitees; Reward distribution module: used to distribute rewards to invitees and inviters when the invitees register a platform account, purchase products within a set time frame, and the total purchase amount reaches a preset reward value.
2. A marketing system based on a social platform according to claim 1, characterized in that: The sharing permission granting module includes an initial sharing permission granting module and an upgraded sharing permission granting module. The initial sharing permission granting module screens out qualified platform users according to preset rules, makes them inviters, and grants them the permission to share platform product links. The upgraded sharing permission granting module is used to grant the invitee the permission to share platform product links when the invitee meets the preset upgrade conditions.
3. A marketing system based on a social platform according to claim 2, characterized in that: It also includes an incentive module, which is used to analyze whether the total purchase amount of the products purchased by the invitee reaches the preset incentive value. If the total purchase amount reaches the preset incentive value, the incentive module will add the authentication of the inviter's identity to the invitee's identity authentication, and grant the authority to share the platform product link through the upgraded sharing authority granting module.
4. The marketing system based on a social platform according to claim 1, characterized in that: Set the maximum number of times the inviter can share the platform product link per day.
5. The marketing system based on a social platform according to claim 1, characterized in that: It also includes a reward clearance module, which is used to clear the reward when the invitee does not purchase the product within a set time range.
6. A marketing system based on a social platform according to claim 1, characterized in that: The reward distribution module includes a preferential reward module, a preferential superposition module, a reward validity period extension module and a reward donation module. The preferential reward module is used to issue shopping amount deduction coupons and / or discount coupons. The preferential superposition module is used to combine multiple shopping amount deduction coupons and / or discount coupons into a single consumption coupon according to preset rules. The reward validity period extension module is used to extend the validity period of the reward. The reward donation module is used to donate the reward to other registered users based on the request of the reward owner.
7. The marketing system based on a social platform according to claim 1, characterized in that: It also includes a shopping tendency analysis module, a product push module, a product purchase history data module and a product push directional push module. The shopping tendency analysis module is used to analyze the shopping tendency preferences of the invitee based on the identity information and shopping preference information filled in by the invitee when registering a platform account. The product push module is used to push products that meet the invitee's shopping tendency preferences to the invitee based on the invitee's shopping tendency preferences. The product purchase history data module is used to obtain the historical data of the invitee's purchase of products. The product push directional push module is used to send data to the product push module to stop pushing the purchased products to the invitee through the product push module within a preset interval time period.
8. The marketing system based on a social platform according to claim 1, characterized in that: It also includes a marketing effect analysis module and a marketing strategy dynamic adjustment module. The marketing strategy dynamic adjustment module dynamically adjusts the reward strategy according to whether the results output by the marketing effect analysis module meet the standards.
9. A marketing system based on a social platform according to claim 8, characterized in that: The marketing effect analysis module includes a sharing registration rate calculation module, a registration purchase rate calculation module, a daily average purchase amount compliance rate calculation module, a marketing effect quantitative analysis value calculation module and a marketing effect evaluation module; The sharing registration rate calculation module is used to calculate the registration success rate ZL, which is equal to the ratio of the number of successful registrations to the number of sharing link clicks; The registered purchase rate calculation module is used to calculate the registered user purchase rate GL, which is equal to the ratio of the number of users who purchased the product to the number of all registered users; The daily average purchase amount compliance rate calculation module is used to calculate the ratio of the average daily purchase amount PG of all registered users to the preset standard average daily purchase amount BG. The average daily purchase amount of all registered users is equal to the ratio of the total daily purchase amount of all registered users to the number of all registered users. The marketing effect quantitative analysis value calculation module is used to quantitatively calculate the marketing effect analysis value DLZ, DLZ = m·ZL+n·GL+p·PG / BG, where m, n and p are all positive numbers, and m+n+p=1; The marketing effect evaluation module is used to compare the marketing effect analysis value DLZ with the preset standard marketing compliance threshold BCZ. If DLZ≥BCZ, the marketing effect evaluation module outputs the result that the marketing effect meets the standard, and the marketing strategy dynamic adjustment module continues to maintain the current reward strategy. If DLZ<BCZ, the marketing effect evaluation module outputs the result that the marketing effect does not meet the standard, and the marketing strategy dynamic adjustment module adjusts the reward strategy.