Online and offline fused information processing method based on enterprise private domain flow in bank financial marketing scene

Abstract

The invention relates to an online and offline fused information processing method based on enterprise private domain traffic in a bank financial marketing scene, and relates to the technical field of computers. The method comprises the following steps: after an employee of an enterprise logs in a treasure hunting application as an identity of a target professional role, determining a treasure hunting punch-in point specified by the enterprise; acquiring punch-in point real scene information collected for the treasure hunting punch-in point; acquiring a virtual resource which is generated based on the triggering of the real scene information of the clock-in point and is matched with the target professional role; the virtual resources are provided by banks cooperated by the enterprise and used for being canceled after verification by commercial tenants located in a preset range area of the enterprise and cooperating with the bank. By adopting the method, waste of computer resources and manpower cost for supporting financial marketing can be avoided.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to an online and offline integrated information processing method based on enterprise private domain traffic in a banking and financial marketing scenario. Background Art

[0002] Through marketing activities, banks can show their unique brand image and core values ​​to customers, thereby enhancing brand awareness and reputation. This positive brand communication can not only deepen customers' trust and loyalty to the bank, but also is the key for banks to stand out in the fierce market competition. In addition, marketing activities can also attract more new customers to participate, while enhancing the stickiness of existing customers to the bank and improving their loyalty. This two-way customer reinforcement strategy not only helps to expand the customer base of banks, but also promotes the steady growth of business volume, providing strong support for the rapid development of banks. More importantly, through marketing activities, banks can gradually expand their market share and increase their market share. This expansion of market share not only helps banks occupy a more advantageous position in the market, but also lays a solid foundation for the improvement of their business scale and profitability. Therefore, bank marketing is not only a key means to improve profitability and market competitiveness, but also an important guarantee for banks to achieve comprehensive and sustainable development.

[0003] At present, the conventional marketing method of banks is mainly through online marketing, that is, displaying bank products through online channels such as mobile banking, official websites, public accounts, etc. However, this financial marketing method is not effective and cannot effectively attract customers. In addition, this information processing method for financial marketing will lead to a waste of computer resources and manpower costs used to support financial marketing. Summary of the invention

[0004] Based on this, it is necessary to provide an online and offline integrated information processing method based on enterprise private domain traffic in the banking financial marketing scenario, which can avoid the waste of computer resources and manpower costs used to support financial marketing, in response to the above technical problems.

[0005] In a first aspect, the present application provides an online and offline information processing method based on enterprise private domain traffic in a banking and financial marketing scenario, the method comprising:

[0006] After the enterprise's employees log in to the treasure hunting application as the target professional role, the treasure hunting check-in points designated by the enterprise are determined;

[0007] Obtaining real-life scene information of the check-in point collected for the treasure hunt check-in point;

[0008] Acquire virtual resources that are triggered and generated based on the real-life scene information of the punch-in point and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range of the enterprise and cooperate with the bank.

[0009] In one embodiment, the method further comprises:

[0010] Obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point;

[0011] The real scene information of the check-in point and the virtual scene information of the check-in point are integrated to obtain a scene image of the check-in point;

[0012] The virtual resource is displayed in the check-in point scene image.

[0013] In one embodiment, the method further comprises:

[0014] In response to the template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template;

[0015] Obtain the real scene information of the group photo;

[0016] Synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image;

[0017] The group photo image is shared on the interactive platform of the treasure hunting application.

[0018] In one embodiment, the target group photo scene template includes a posture imitation area; and obtaining the group photo real scene information includes:

[0019] The real scene information of the group photo collected by the employee based on the posture imitation area is obtained.

[0020] In one embodiment, the method further comprises:

[0021] When the virtual resource is a virtual fragment resource, and the virtual fragment resource obtained by the employee meets the preset gift exchange condition, the gift resource obtained by exchanging the virtual fragment resource is obtained;

[0022] The gift resources are used for redemption by merchants located within a preset area of ​​the enterprise and cooperating with the bank.

[0023] In one embodiment, the virtual resources matching the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0024] In a second aspect, the present application provides an online and offline integrated information processing device based on enterprise private domain traffic in a banking and financial marketing scenario, the device comprising:

[0025] A determination module, used to determine the treasure hunting check-in point designated by the enterprise after the enterprise employee logs into the treasure hunting application as a target professional role;

[0026] An acquisition module is used to acquire the real-life scene information of the check-in points collected for the treasure hunt check-in points; acquire virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range of the enterprise and cooperate with the bank.

[0027] In a third aspect, the present application provides a computer device including a memory and a processor, wherein a computer program is stored in the memory, and when the processor executes the computer program, the steps in the method embodiments of the present application are implemented.

[0028] In a fourth aspect, the present application provides a computer-readable storage medium storing a computer program, which, when executed by a processor, implements the steps in the method embodiments of the present application.

[0029] In a fifth aspect, the present application provides a computer program product, including a computer program, which implements the steps in the method embodiments of the present application when the computer program is executed by a processor.

[0030] The above-mentioned bank financial marketing scenario is based on the online and offline integration of enterprise private domain traffic. After the enterprise's employees log in to the treasure hunting application as the target professional role, the enterprise's designated treasure hunting check-in point is determined; the real scene information of the check-in point collected for the treasure hunting check-in point is obtained; the virtual resources generated based on the real scene information of the check-in point and matching the target professional role are obtained; the virtual resources are provided by the bank cooperating with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank and the enterprise to enable the employees of the enterprise to log in to the treasure hunting application as the target professional role. Through the treasure hunting application, employees are guided to the treasure hunting check-in point designated by the enterprise, so that employees actively participate in the treasure hunting activities to obtain virtual resources matching the employees' target professional roles, and through the treasure hunting application, employees are guided to the virtual resources obtained by the merchants within the preset range of the enterprise and cooperating with the bank. This information processing method for financial marketing can well guarantee the effect of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] Figure 1 This is an application environment diagram of an online and offline integrated information processing method based on enterprise private domain traffic in a banking and financial marketing scenario in an embodiment;

[0032] Figure 2 It is a flowchart of an information processing method based on online and offline integration of enterprise private domain traffic in a banking and financial marketing scenario in one embodiment;

[0033] Figure 3 It is a structural block diagram of an online and offline integrated information processing device based on enterprise private domain traffic in a banking and financial marketing scenario in an embodiment;

[0034] FIG. 4 is a diagram showing the internal structure of a computer device in one embodiment. DETAILED DESCRIPTION

[0035] In order to make the purpose, technical solution and advantages of the present application more clearly understood, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0036] The information processing method based on the online and offline integration of enterprise private domain traffic in the banking and financial marketing scenario provided by this application can be applied to Figure 1 In the application environment shown. Among them, the terminal 102 communicates with the server 104 through the network. The data storage system can be set up separately and can store the data that the server 104 needs to process. The data storage system can be integrated on the server 104, or it can be placed on the cloud or other servers. Among them, the terminal 102 can be, but is not limited to, various desktop computers, laptops, smart phones, tablet computers, vehicle-mounted terminals, intelligent voice interaction devices, aircraft, smart home appliances and portable wearable devices. Smart home appliances can be smart speakers, smart TVs and smart air conditioners. Portable wearable devices can be smart watches, smart bracelets, head-mounted devices, etc. The server 104 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, cloud security, host security and other network security services, CDN, and basic cloud computing services such as big data and artificial intelligence platforms. The terminal 102 and the server 104 can be directly or indirectly connected by wired or wireless communication, and this application is not limited here.

[0037] After the enterprise's employees log in to the treasure hunting application as the target professional role, the terminal 102 can determine the treasure hunting check-in points designated by the enterprise and obtain the real scene information of the check-in points collected for the treasure hunting check-in points. The terminal 102 can obtain virtual resources that are triggered and generated based on the real scene information of the check-in points and match the target professional role; the virtual resources are provided by the bank that cooperates with the enterprise for verification by merchants located in the preset range of the enterprise and cooperating with the bank.

[0038] It is understood that the terminal 102 can upload the virtual resources matching the target professional role to the server 104 for storage, and this embodiment does not limit this. It is understood that Figure 1 The application scenarios are only for illustration and are not limited to this.

[0039] In one embodiment, Figure 2 As shown, a method for information processing based on online and offline integration of enterprise private domain traffic in a banking and financial marketing scenario is provided. This embodiment applies this method to Figure 1 The terminal 102 in the example is used as an example to illustrate, and the following steps are included:

[0040] Step 202, after the enterprise's employees log in to the treasure hunting application as the target professional role, determine the treasure hunting check-in points designated by the enterprise.

[0041] Among them, the treasure hunting application is a computer program application. For example, the treasure hunting application can be an AR (Augmented Reality) treasure hunting application. The AR treasure hunting application can also be an AR treasure hunting applet. The treasure hunting check-in point is the regional location designated by the enterprise where virtual resources can be obtained. Virtual resources are the rights and interests provided by the bank that cooperates with the enterprise, such as coupons, red envelopes, high-interest financial management qualifications, etc., covering rights and interests in multiple fields such as catering, entertainment, and finance.

[0042] In one embodiment, a treasure hunting application is running on the terminal, and the bank cooperates with the enterprise to guide the enterprise's employees to log in to the treasure hunting application. Specifically, the terminal can display multiple candidate professional roles, such as functional personnel, engineers, and sales, on the login page of the treasure hunting application, and determine the target professional role in response to the role selection operation. After the enterprise's employees log in to the treasure hunting application as the target professional role, the treasure hunting application can determine the treasure hunting check-in point designated by the enterprise.

[0043] In one embodiment, the treasure hunt check-in point designated by the enterprise can be set up inside the enterprise or inside a merchant cooperating with the bank.

[0044] Step 204, obtaining the real scene information of the check-in point collected for the treasure hunt check-in point.

[0045] Among them, the real scene information of the check-in point is the information of the real scene of the treasure hunt check-in point. For example, the real scene information of the check-in point can specifically be a real scene image or real scene video collected for the treasure hunt check-in point.

[0046] In one embodiment, a camera is deployed on the terminal, and the terminal can control the camera through the treasure hunting application to collect information on the real scene of the treasure hunting check-in point, and obtain the real scene information of the check-in point collected for the treasure hunting check-in point.

[0047] Step 206, obtaining virtual resources that are triggered based on the real-life scene information of the punch-in point and match the target professional role; the virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants that are located within the preset range of the enterprise and cooperate with the bank.

[0048] In one embodiment, the terminal can obtain virtual resources that are triggered and generated based on the real scene information of the check-in point and match the employee's target professional role through the treasure hunting application. Among them, the virtual resources are provided by the bank that cooperates with the enterprise, and the virtual resources are used for verification by merchants located in the preset range of the enterprise and the bank. For example, after obtaining virtual resources, employees can verify them at merchants around the employee's enterprise to directly exchange for goods or purchase goods at a discount.

[0049] In the above-mentioned bank financial marketing scenario, the information processing method based on the online and offline integration of the enterprise's private domain traffic is determined after the enterprise's employees log in to the treasure hunting application as the target professional role; obtain the real scene information of the check-in point collected for the treasure hunting check-in point; obtain the virtual resources triggered and generated based on the real scene information of the check-in point and matching the target professional role; the virtual resources are provided by the bank cooperating with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank and the enterprise to enable the employees of the enterprise to log in to the treasure hunting application as the target professional role. Through the treasure hunting application, employees are guided to the treasure hunting check-in point designated by the enterprise, so that employees actively participate in the treasure hunting activities to obtain virtual resources matching the target professional role of the employees, and through the treasure hunting application, employees are guided to the virtual resources obtained by the merchants within the preset range of the enterprise and cooperating with the bank. This information processing method for financial marketing can well guarantee the effect of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0050] In one embodiment, the method also includes: obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point; integrating the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point; and displaying virtual resources in the scene image of the check-in point.

[0051] In one embodiment, the treasure hunting application is an AR treasure hunting application. The terminal can obtain the virtual scene information of the check-in point that matches the treasure hunting check-in point through the AR treasure hunting application, and integrate the real scene information of the check-in point with the virtual scene information of the check-in point to obtain the scene image of the check-in point. Furthermore, the terminal can display the scene image of the check-in point in the application page through the AR treasure hunting application, and display the virtual resources in the scene image of the check-in point.

[0052] In the above embodiment, by integrating the real scene information of the check-in point and the virtual scene information of the check-in point, obtaining the check-in point scene image, and displaying the virtual resources in the check-in point scene image, the richness, diversity and fun of the virtual resource display screen can be improved, which can better attract users, ensure the effectiveness of the activity, and further avoid the waste of computer resources and manpower costs used to support financial marketing.

[0053] In one embodiment, the method also includes: in response to a template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template; obtaining group photo real scene information; synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image; and sharing the group photo image to the interactive platform of the treasure hunting application.

[0054] In one embodiment, at least one candidate group photo scene template may be pre-stored in the terminal. The terminal may respond to the employee's template selection operation for at least one candidate group photo scene template through the treasure hunting application, and select a target group photo scene template from at least one preset candidate group photo scene template. Furthermore, the terminal may control the camera to collect group photo real scene information through the treasure hunting application. For example, the group photo real scene information may include a real scene image or a real scene video, specifically, an employee's selfie image, etc. The terminal may synthesize the target group photo scene template and the group photo real scene information through the treasure hunting image to obtain a group photo image, and share the group photo image to the interactive platform of the treasure hunting application to attract more users to participate in the treasure hunting activity and expand the scale of the activity.

[0055] In the above embodiment, by responding to the template selection operation, a target group photo scene template is selected from at least one preset candidate group photo scene template, the target group photo scene template is synthesized with the group photo real scene information obtained by the employee, a group photo image is obtained, and the group photo image is shared to the interactive platform of the treasure hunting application. In this way, more users can be attracted to participate in the treasure hunting activity, the scale of the activity can be expanded, and the effectiveness of the activity can be ensured, thereby further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0056] In one embodiment, the target group photo scene template includes a posture imitation area; obtaining group photo real scene information includes: obtaining group photo real scene information collected by employees based on the posture imitation area.

[0057] In one embodiment, at least one candidate group photo scene template may be pre-stored in the terminal, and each candidate group photo scene template includes a corresponding posture imitation area. The terminal may respond to the template selection operation of the employee for at least one candidate group photo scene template through the treasure hunting application, and select a target group photo scene template from at least one preset candidate group photo scene template, and the target group photo scene template includes a posture imitation area. Furthermore, the terminal may control the camera through the treasure hunting application to collect the postures imitated by the employee in the posture imitation area, and obtain the group photo real scene information. For example, the group photo real scene information may include a real scene image or a realization scene video, and specifically may be a selfie image of the employee imitating the corresponding posture in the posture imitation area. The terminal may synthesize the target group photo scene template and the group photo real scene information through the treasure hunting image to obtain a group photo image, and share the group photo image to the interactive platform of the treasure hunting application to attract more users to participate in the treasure hunting activity and expand the scale of the activity.

[0058] In the above embodiment, by setting a posture imitation area in the target group photo scene template, the group photo real scene information collected by the employee based on the posture imitation area is obtained. In this way, the characteristics of users who like to imitate can be catered to, and users can be better attracted to participate in group photo sharing, so as to further expand the scale of the activity and further avoid the waste of computer resources and manpower costs used to support financial marketing.

[0059] In one embodiment, the method also includes: when the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift redemption conditions, then obtaining the gift resource exchanged for the virtual fragment resource; wherein the gift resource is used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0060] In one embodiment, when the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift exchange conditions, the terminal can exchange the corresponding gift resource based on the virtual fragment resource obtained by the employee through the treasure hunting application. Among them, the gift resource is used for verification by merchants located within the preset range of the enterprise and cooperating with the bank. For example, after obtaining the gift resource, the employee can go to the surrounding merchants of the enterprise where the employee is located to verify it in order to directly exchange it for goods or purchase goods at a discount.

[0061] In one embodiment, the gift redemption condition may specifically be that the quantity of virtual fragment resources obtained by the employee is greater than preset data, or that the types of virtual fragment resources obtained by the employee meet preset type requirements.

[0062] In the above embodiment, virtual fragment resources are set, and the virtual fragment resources obtained by employees must meet the preset gift exchange conditions before they can be exchanged for corresponding gift resources, which can be redeemed at merchants in the preset range of the enterprise and in cooperation with the bank. In this way, users can be continuously attracted to participate in activities, and the effective time of the activities can be extended, thereby further avoiding the waste of computer resources and human costs used to support financial marketing.

[0063] In one embodiment, the virtual resources matching the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0064] In one embodiment, the application server of the treasure hunting application can obtain the target professional role from the occupational hot words corresponding to the target professional role collected from the Internet, and generate and store virtual resources matching the target professional role based on the target professional hot words. After the enterprise's employees log in to the treasure hunting application as the target professional role, the terminal can determine the treasure hunting check-in points designated by the enterprise through the treasure hunting application, and obtain the real scene information of the check-in points collected for the treasure hunting check-in points. The terminal can use the treasure hunting application to find virtual resources triggered by the real scene information of the check-in points and matching the target professional role from the application server. The virtual resources are provided by the bank cooperating with the enterprise for verification by merchants cooperating with the bank and located within the preset range of the enterprise.

[0065] In the above embodiment, by generating virtual resources matching the target professional role based on the professional hot words corresponding to the target professional role collected from the Internet, the richness and fun of the activities can be improved. The activities are strongly related to the user's profession, which can better attract users and ensure the effectiveness of the activities, thereby further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0066] In one embodiment, a method for information processing based on online and offline integration of enterprise private domain traffic in a banking and financial marketing scenario is provided. Figure 1 The treasure hunting application in the terminal 102 is taken as an example to illustrate, including the following steps:

[0067] After the company's employees log in to the treasure hunting app as the target professional role, they determine the company's designated treasure hunting check-in points;

[0068] Obtain the real-life scene information of the check-in points collected for treasure hunting check-in points;

[0069] Acquire virtual resources that are triggered based on real-life scene information at the check-in point and match the target occupational role; virtual resources that match the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet; virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants that are located within the preset range of the enterprise and cooperate with the bank.

[0070] Obtain virtual scene information of the check-in point that matches the treasure hunt check-in point;

[0071] The real scene information of the check-in point and the virtual scene information of the check-in point are integrated to obtain the scene image of the check-in point;

[0072] Display virtual resources in the check-in point scene image.

[0073] When the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift exchange conditions, the gift resource obtained by exchanging the virtual fragment resource is obtained;

[0074] Among them, gift resources are used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0075] In response to the template selection operation, a target group photo scene template is selected from at least one preset candidate group photo scene template; the target group photo scene template includes a gesture imitation area;

[0076] Obtaining the real scene information of the group photo collected by the employees based on the posture imitation area;

[0077] The target group photo scene template and the group photo real scene information are synthesized to obtain a group photo image;

[0078] Share the group photo to the interactive platform of the treasure hunting app.

[0079] In this embodiment, after the employees of the enterprise log in to the treasure hunting application as the target professional role, the designated treasure hunting check-in points of the enterprise are determined; the real scene information of the check-in points collected for the treasure hunting check-in points is obtained; the virtual resources generated based on the real scene information of the check-in points and matching the target professional role are obtained; the virtual resources are provided by the bank cooperating with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank and the enterprise so that the employees of the enterprise log in to the treasure hunting application as the target professional role. Through the treasure hunting application, employees are guided to the designated treasure hunting check-in points of the enterprise so that employees actively participate in the treasure hunting activities to obtain virtual resources matching the target professional roles of the employees, and through the treasure hunting application, employees are guided to the merchants within the preset range of the enterprise and cooperating with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well guarantee the effect of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0080] It should be understood that, although each step in the flow chart of the above-mentioned embodiments is shown in order, these steps are not necessarily performed in order. Unless there is a clear explanation in this article, the execution of these steps does not have strict order restrictions, and these steps can be performed in other orders. Moreover, at least a portion of the steps in the above-mentioned embodiments may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in order, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0081] In one embodiment, Figure 3 As shown, an online and offline information processing device 300 based on enterprise private domain traffic in a banking and financial marketing scenario is provided, and the device specifically includes:

[0082] Determination module 302, for determining the treasure hunting check-in point designated by the enterprise after the enterprise employee logs into the treasure hunting application as the target professional role;

[0083] The acquisition module 304 is used to obtain the real scene information of the check-in points collected for the treasure hunt check-in points; obtain the virtual resources triggered by the real scene information of the check-in points and matched with the target professional role; the virtual resources are provided by the bank cooperating with the enterprise and are used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0084] In one embodiment, the acquisition module 304 is also used to obtain virtual scene information of the check-in point that matches the treasure hunt check-in point; integrate the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point; and display virtual resources in the scene image of the check-in point.

[0085] In one embodiment, the acquisition module 304 is also used to select a target group photo scene template from at least one preset candidate group photo scene template in response to a template selection operation; obtain group photo real scene information; synthesize the target group photo scene template and the group photo real scene information to obtain a group photo image; and share the group photo image to the interactive platform of the treasure hunting application.

[0086] In one embodiment, the target group photo scene template includes a posture imitation area; the acquisition module 304 is further used to acquire the group photo real scene information collected by the employee based on the posture imitation area.

[0087] In one embodiment, the acquisition module 304 is also used to obtain gift resources exchanged for virtual fragment resources when the virtual resources are virtual fragment resources and the virtual fragment resources obtained by the employees meet the preset gift exchange conditions; wherein the gift resources are used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0088] In one embodiment, the acquisition module 304 is also used for virtual resources matching the target occupational role, which are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0089] The above-mentioned bank financial marketing scenario is based on the online and offline integration of enterprise private domain traffic. After the enterprise's employees log in to the treasure hunting application as the target professional role, the enterprise's designated treasure hunting check-in point is determined; the real scene information of the check-in point collected for the treasure hunting check-in point is obtained; the virtual resources generated based on the real scene information of the check-in point and matching the target professional role are obtained; the virtual resources are provided by the bank cooperating with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank and the enterprise to enable the enterprise's employees to log in to the treasure hunting application as the target professional role. Through the treasure hunting application, employees are guided to the designated treasure hunting check-in point of the enterprise, so that employees actively participate in the treasure hunting activities to obtain virtual resources matching the employees' target professional roles, and through the treasure hunting application, employees are guided to the merchants within the preset range of the enterprise and cooperating with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well guarantee the effect of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0090] Each module in the above-mentioned online and offline integrated information processing device based on the enterprise private domain traffic in the banking and financial marketing scenario can be fully or partially implemented by software, hardware and their combination. The above-mentioned modules can be embedded in or independent of the processor in the computer device in the form of hardware, or can be stored in the memory of the computer device in the form of software, so that the processor can call and execute the operations corresponding to the above modules.

[0091] In one embodiment, a computer device is provided, which may be a terminal, and its internal structure diagram may be shown in FIG4. The computer device includes a processor, a memory, an input / output interface, a communication interface, a display unit, and an input device. The processor, the memory, and the input / output interface are connected via a system bus, and the communication interface, the display unit, and the input device are connected to the system bus via the input / output interface. The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The input / output interface of the computer device is used to exchange information between the processor and an external device. The communication interface of the computer device is used to communicate with an external terminal in a wired or wireless manner, and the wireless manner may be implemented through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. When the computer program is executed by the processor, an information processing method based on the integration of online and offline private domain traffic of an enterprise in a banking and financial marketing scenario is implemented. The display unit of the computer device is used to form a visually visible image, and can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen. The input device of the computer device can be a touch layer covered on the display screen, or a button, trackball or touchpad set on the computer device casing, or an external keyboard, touchpad or mouse, etc.

[0092] Those skilled in the art will understand that the structure shown in FIG. 4 is merely a block diagram of a partial structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than shown in the figure, or combine certain components, or have a different arrangement of components.

[0093] In one embodiment, a computer device is further provided, including a memory and a processor, wherein a computer program is stored in the memory, and the processor implements the steps in the above method embodiments when executing the computer program.

[0094] In one embodiment, a computer-readable storage medium is provided, storing a computer program, which implements the steps in the above method embodiments when executed by a processor.

[0095] In one embodiment, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the steps in the above method embodiments are implemented.

[0096] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions.

[0097] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), tape, floppy disk, flash memory or optical memory, etc. Volatile memory can include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM).

[0098] The technical features of the above embodiments may be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0099] The above-mentioned embodiments only express several implementation methods of the present application, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the invention patent. It should be pointed out that, for a person of ordinary skill in the art, several variations and improvements can be made without departing from the concept of the present application, and these all belong to the protection scope of the present application. Therefore, the protection scope of the patent of the present application shall be subject to the attached claims.

Claims

1. An online and offline information processing method based on enterprise private domain traffic in a banking and financial marketing scenario, characterized in that: The method comprises: After the enterprise's employees log in to the treasure hunting application as the target professional role, the treasure hunting check-in points designated by the enterprise are determined; Obtaining real-life scene information of the check-in point collected for the treasure hunt check-in point; Acquire virtual resources that are triggered and generated based on the real-life scene information of the punch-in point and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range of the enterprise and cooperate with the bank.

2. The method according to claim 1, characterized in that The method further comprises: Obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point; The real scene information of the check-in point and the virtual scene information of the check-in point are integrated to obtain a scene image of the check-in point; The virtual resource is displayed in the check-in point scene image.

3. The method according to claim 1, characterized in that: The method further comprises: In response to the template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template; Obtain the real scene information of the group photo; Synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image; The group photo image is shared on the interactive platform of the treasure hunting application.

4. The method according to claim 3, characterized in that The target group photo scene template includes a posture imitation area; and obtaining the group photo real scene information includes: The real scene information of the group photo collected by the employee based on the posture imitation area is obtained.

5. The method according to claim 1, characterized in that The method further comprises: When the virtual resource is a virtual fragment resource, and the virtual fragment resource obtained by the employee meets the preset gift exchange condition, the gift resource obtained by exchanging the virtual fragment resource is obtained; The gift resources are used for redemption by merchants located within a preset area of ​​the enterprise and cooperating with the bank.

6. The method according to any one of claims 1 to 5, characterized in that The virtual resources matching the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

7. An online and offline information processing device based on enterprise private domain traffic in a banking and financial marketing scenario, characterized in that: The device comprises: A determination module, used to determine the treasure hunting check-in point designated by the enterprise after the enterprise employee logs into the treasure hunting application as a target professional role; An acquisition module is used to acquire the real-life scene information of the check-in points collected for the treasure hunt check-in points; acquire virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range of the enterprise and cooperate with the bank.

8. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 6 are implemented.

9. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.

10. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.

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