Zero-carbon park comprehensive evaluation method and system

Abstract

The invention relates to the technical field of zero-carbon emission park development evaluation, and provides a zero-carbon park comprehensive evaluation method and system, and the method comprises the steps: collecting the reputation evaluation index data of all enterprises in a zero-carbon park; collecting economic index data of each enterprise in the zero-carbon park; constructing a comprehensive evaluation formula for calculating the reputation value of each enterprise in the zero-carbon park based on the reputation evaluation index data of each enterprise in the zero-carbon park; the entropy value of the reputation value and the economic index data is calculated, the weight of the reputation value and the economic index data is determined through an entropy weight method, and a comprehensive evaluation system is formed; and comprehensively evaluating the zero-carbon park through a comprehensive evaluation system. According to the scheme, on the basis of traditional indexes for evaluating the zero-carbon park, enterprise reputation evaluation is added, a brand-new sustainability measurement tool for the zero-carbon park is provided, and the value of the zero-carbon park in economic, environmental and enterprise social responsibilities can be evaluated in a multi-dimensional mode.

Description

Technical Field

[0001] The present invention relates to the technical field of zero-carbon emission park development evaluation, and in particular to a zero-carbon park comprehensive evaluation method and system. Background Art

[0002] As global warming and climate change become increasingly serious, it is crucial to achieve low-carbon or zero-carbon emissions in industrial parks. At present, the methods for evaluating the low-carbon development level of industrial parks focus on hard indicators such as energy consumption and carbon emissions, and do not fully consider the soft power factors such as the goodwill, brand value and social responsibility brought by the construction of zero-carbon industrial parks to enterprises. As a result, the evaluation indicators are relatively single-dimensional, ignoring the value of zero-carbon industrial park construction in improving the company's own goodwill, brand promotion, and social responsibility. Summary of the invention

[0003] The purpose of the present invention is to solve at least one technical problem in the background technology and to provide a zero-carbon park comprehensive evaluation method and system.

[0004] To achieve the above object, the present invention provides a zero-carbon park comprehensive evaluation method, comprising:

[0005] Collect goodwill evaluation index data of each enterprise in the zero-carbon park;

[0006] Collect economic indicator data of each enterprise in the zero-carbon park;

[0007] Based on the goodwill evaluation index data of each enterprise in the zero-carbon park, a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park is constructed;

[0008] By calculating the entropy value of goodwill value and economic indicator data, the entropy weight method is used to determine the weights of goodwill value and economic indicator data to form a comprehensive evaluation system;

[0009] A comprehensive evaluation system is used to comprehensively evaluate the zero-carbon park.

[0010] According to one aspect of the present invention, the reputation evaluation index data includes brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution.

[0011] According to one aspect of the present invention, the economic indicator data includes energy consumption data, carbon emission data, water resource utilization rate data and waste recycling rate data.

[0012] According to one aspect of the present invention, the calculation formula of the brand influence is:

[0013]

[0014] Among them, BI is brand influence, Nmedia Represents the number of times the company is exposed in the media, N followers Represents the number of followers of the enterprise on social media, N industry Represents the corresponding benchmark value of other companies in the same industry;

[0015] The calculation formula of customer satisfaction is:

[0016]

[0017] Among them, CS is customer satisfaction, N positive_reviews Represents the number of positive reviews, N total_reviews Represents the total number of all reviews;

[0018] The calculation formula for the social responsibility record is:

[0019]

[0020] Among them, SCR is the social responsibility record, M contributions Represents the company's contribution to social responsibility, such as the number or amount of charitable donations or community services. employees represents the number of employees in the enterprise, B scr_ref It is the social responsibility benchmark value for enterprises in the same industry;

[0021] The calculation formula for the environmental management system certification is:

[0022]

[0023] Among them, EMSCI is the environmental management system certification; by calculating the number of environmental management system certifications obtained by the enterprise, N certifications , the certification level index G of the i-th certification certificate rank_i , the scope of application index D of the i-th certification scope_i To evaluate, B emsci_ref It is the benchmark value of the environmental management system certification index for enterprises in the same industry;

[0024] The calculation formula for the customer's transaction contribution is:

[0025] CTC=N customers *r1*r2*M value / B ctc_ref ;

[0026] Among them, CTC is the customer transfer transaction contribution, N customers represents the number of customers who visited or viewed the audio-visual materials of the zero-carbon park, r1 represents the negotiation and cooperation conversion rate, r2 represents the contract signing rate, and M value represents the average value of the project, B ctc_refIt contributes to the benchmark value of customer turnover for enterprises in the same industry.

[0027] According to one aspect of the present invention, the comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park based on the goodwill evaluation index data of each enterprise in the zero-carbon park includes:

[0028] Different weights w1, w2, w3, w4, w5 are assigned to the calculated brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution, and w1+w2+w3+w4+w5=1 is ensured;

[0029] Form a comprehensive evaluation formula:

[0030] Score composite =100*(w1×BI+w2×CS+w3×SCR+w4×EMSCI+w5×

[0031] CTC);

[0032] Among them, Score composite Provide a comprehensive score for the goodwill value of the enterprise.

[0033] According to one aspect of the present invention, the entropy weight method is to construct an original data matrix, perform forward processing and standardization processing, calculate the entropy value of goodwill and the entropy value of economic indicators, and calculate the weights of the goodwill indicator data and the economic indicator data according to the entropy value to obtain a comprehensive evaluation score;

[0034] Among them, the original data matrix is ​​constructed as follows:

[0035] Zero Carbon Park Goodwill indicator data Economic indicators data Park A <![CDATA[x 11 ]]> <![CDATA[x 12 ]]> Park B <![CDATA[x 21 ]]> <![CDATA[x 22 ]]> Park C <![CDATA[x 31 ]]> <![CDATA[x 32 ]]>

[0036] For extremely small indicators, forward processing is performed to transform them into extremely large indicators. The matrix after forward processing is recorded as Y;

[0037] The normalized matrix Y is standardized to make each index value dimensionless. The standardized matrix is ​​recorded as Z;

[0038] The formula for calculating relative specific gravity is as follows:

[0039]

[0040] Among them, p ij is the relative weight of the i-th park on the j-th indicator, and m is the number of parks;

[0041] The formula for calculating entropy is as follows:

[0042]

[0043] Among them, Hij represents the entropy value of the jth indicator;

[0044] The calculation formula for calculating the indicator weight is as follows:

[0045]

[0046] Among them, w j It represents the weight of the jth indicator, and n is the number of indicators.

[0047] To achieve the above objectives, the present invention also provides a zero-carbon park comprehensive evaluation system, comprising:

[0048] The goodwill evaluation index data acquisition module collects the goodwill evaluation index data of each enterprise in the zero-carbon park;

[0049] The economic indicator data acquisition module collects economic indicator data of each enterprise in the zero-carbon park;

[0050] A comprehensive evaluation formula construction module, which constructs a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park based on the goodwill evaluation index data of each enterprise in the zero-carbon park;

[0051] The comprehensive evaluation system construction module calculates the entropy value of goodwill value and economic data, and uses the entropy weight method to determine the weights of goodwill value and economic indicator data to form a comprehensive evaluation system;

[0052] The zero-carbon park comprehensive evaluation module conducts a comprehensive evaluation of the zero-carbon park through a comprehensive evaluation system.

[0053] To achieve the above objectives, the present invention also provides an electronic device, including a processor, a memory, and a computer program stored in the memory and executable on the processor, wherein the computer program, when executed by the processor, implements the zero-carbon park comprehensive evaluation method as described above.

[0054] To achieve the above-mentioned purpose, the present invention also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the comprehensive evaluation method for a zero-carbon park as described above is implemented.

[0055] According to the solution of the present invention, on the basis of traditional evaluation indicators of zero-carbon parks, the present invention adds the evaluation of corporate reputation, including brand influence, customer satisfaction, social responsibility record, environmental management system certification, and customer turnover contribution, providing a new sustainability measurement tool for zero-carbon parks, which is helpful for multi-dimensional evaluation of the value of zero-carbon parks in economy, environment and corporate social responsibility.

[0056] According to the solution of the present invention, the comprehensive evaluation method and system of zero-carbon parks taking goodwill into consideration can more comprehensively reflect the sustainable development level of the park, deepen the understanding of business owners or park operators on the goodwill value brought by zero-carbon parks, motivate enterprises to build zero-carbon parks, enhance their own environmental performance and social responsibility, and help managers make more scientific and reasonable planning decisions. BRIEF DESCRIPTION OF THE DRAWINGS

[0057] Figure 1 A flowchart schematically shows a zero-carbon park comprehensive evaluation method according to an embodiment of the present invention. DETAILED DESCRIPTION

[0058] The present invention will now be discussed with reference to exemplary embodiments. It should be understood that the embodiments discussed are only to enable those skilled in the art to better understand and thus implement the present invention, rather than implying any limitation on the scope of the present invention.

[0059] As used herein, the term "including" and variations thereof are to be interpreted as open-ended terms meaning "including, but not limited to." The term "based on" is to be interpreted as "based, at least in part, on." The terms "one embodiment" and "an embodiment" are to be interpreted as "at least one embodiment."

[0060] Figure 1 The flowchart schematically shows a comprehensive evaluation method for a zero-carbon park according to an embodiment of the present invention. Figure 1 As shown, in this embodiment, the comprehensive evaluation method of the zero-carbon park includes:

[0061] Collect goodwill evaluation index data of each enterprise in the zero-carbon park;

[0062] Collect economic indicator data of each enterprise in the zero-carbon park;

[0063] Based on the goodwill evaluation index data of each enterprise in the zero-carbon park, a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park is constructed;

[0064] By calculating the entropy value of goodwill value and economic data, the weights of goodwill value and economic indicator data are determined using the entropy weight method to form a comprehensive evaluation system;

[0065] A comprehensive evaluation system is used to comprehensively evaluate the zero-carbon park.

[0066] Furthermore, according to one embodiment of the present invention, the reputation evaluation index data includes brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution.

[0067] Furthermore, according to an embodiment of the present invention, the economic indicator data includes energy consumption data, carbon emission data, water resource utilization rate data and waste recycling rate data.

[0068] Further, according to an embodiment of the present invention, the calculation formula of brand influence is:

[0069]

[0070] Among them, BI is brand influence, N media Represents the number of times the company is exposed in the media, N followers Represents the number of followers of the enterprise on social media, N industry Represents the corresponding benchmark value of other companies in the same industry;

[0071] The formula for calculating customer satisfaction is:

[0072]

[0073] Among them, CS is customer satisfaction, N positive_reviews Represents the number of positive reviews, N total_reviews Represents the total number of all reviews;

[0074] The calculation formula for social responsibility record is:

[0075]

[0076] Among them, SCR is the social responsibility record, M contributions Represents the company's contribution to social responsibility, such as the number or amount of charitable donations or community services. employees represents the number of employees in the enterprise, B scr_ref It is the social responsibility benchmark value for enterprises in the same industry;

[0077] The calculation formula for environmental management system certification is:

[0078]

[0079] Among them, EMSCI is the environmental management system certification; by calculating the number of environmental management system certifications obtained by the enterprise, N certifications , the certification level index G of the i-th certification certificate rank_i , the scope of application index D of the i-th certification scope_i To evaluate, B emsci_ref It is the benchmark value of the environmental management system certification index for enterprises in the same industry;

[0080] Customer turnover contribution: After visiting the zero-carbon park or viewing the audio-visual materials of the zero-carbon park, the customer will have the intention to negotiate cooperation to build a zero-carbon park in his own enterprise park, and finally sign a contract for the construction of the zero-carbon park, generating the project scale promotion effect and value of the zero-carbon park. The calculation formula is:

[0081] CTC=N customers *r1*r2*M value / B ctc_ref ;

[0082] Among them, CTC is the customer transfer transaction contribution, N customers represents the number of customers who visited or viewed the audio-visual materials of the zero-carbon park, r1 represents the negotiation and cooperation conversion rate, r2 represents the contract signing rate, and M value represents the average value of the project, B ctc_ref It contributes to the benchmark value of customer turnover for enterprises in the same industry.

[0083] Further, according to an embodiment of the present invention, a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park is constructed based on the goodwill evaluation index data of each enterprise in the zero-carbon park, including:

[0084] Different weights w1, w2, w3, w4, w5 are assigned to the calculated brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution, and w1+w2+w3+w4+w5=1 is ensured;

[0085] Form a comprehensive evaluation formula:

[0086] Score composite =100*(w1×BI+w2×CS+w3×SCR+w4×EMSCI+w5×

[0087] CTC);

[0088] Among them, Score composite Provide a comprehensive score for the goodwill value of the enterprise.

[0089] Further, according to an embodiment of the present invention, the entropy weight method is to construct an original data matrix, perform forward processing and standardization processing, calculate the entropy value of goodwill and the entropy value of economic indicators, and calculate the weights of the goodwill indicator data and the economic indicator data according to the entropy value to obtain a comprehensive evaluation score;

[0090] Among them, the original data matrix is ​​constructed as follows:

[0091]

[0092]

[0093] For extremely small indicators, forward processing is performed to transform them into extremely large indicators. The matrix after forward processing is recorded as Y;

[0094] The normalized matrix Y is standardized to make each index value dimensionless. The standardized matrix is ​​recorded as Z;

[0095] The formula for calculating relative specific gravity is as follows:

[0096]

[0097] Among them, p ij is the relative weight of the i-th park on the j-th indicator, and m is the number of parks;

[0098] The formula for calculating entropy is as follows:

[0099]

[0100] Among them, H ij represents the entropy value of the jth indicator;

[0101] The calculation formula for calculating the indicator weight is as follows:

[0102]

[0103] Among them, w j It represents the weight of the jth indicator, and n is the number of indicators.

[0104] According to the above scheme of the present invention, on the basis of traditional evaluation indicators of zero-carbon parks, the present invention adds the evaluation of corporate reputation, including brand influence, customer satisfaction, social responsibility record, environmental management system certification, and customer turnover contribution, and provides a new sustainability measurement tool for zero-carbon parks, which is helpful to evaluate the value of zero-carbon parks in economy, environment and corporate social responsibility in multiple dimensions.

[0105] According to the above scheme of the present invention, the comprehensive evaluation method and system of zero-carbon parks taking goodwill into consideration can more comprehensively reflect the sustainable development level of the park, deepen the understanding of business owners or park operators on the goodwill value brought by zero-carbon parks, motivate enterprises to build zero-carbon parks, enhance their own environmental performance and social responsibility, and help managers make more scientific and reasonable planning decisions.

[0106] Furthermore, to achieve the above-mentioned purpose, the present invention also provides a zero-carbon park comprehensive evaluation system, comprising:

[0107] The goodwill evaluation index data acquisition module collects the goodwill evaluation index data of each enterprise in the zero-carbon park;

[0108] The economic indicator data acquisition module collects economic indicator data of each enterprise in the zero-carbon park;

[0109] A comprehensive evaluation formula construction module, which constructs a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park based on the goodwill evaluation index data of each enterprise in the zero-carbon park;

[0110] The comprehensive evaluation system construction module establishes a correlation analysis model between goodwill value and economic data, combines goodwill value with economic indicator data, and forms a comprehensive evaluation system;

[0111] The zero-carbon park comprehensive evaluation module conducts a comprehensive evaluation of the zero-carbon park through a comprehensive evaluation system.

[0112] Furthermore, according to one embodiment of the present invention, the reputation evaluation index data includes brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution.

[0113] Furthermore, according to an embodiment of the present invention, the economic indicator data includes energy consumption data, carbon emission data, water resource utilization rate data and waste recycling rate data.

[0114] Further, according to an embodiment of the present invention, the calculation formula of brand influence is:

[0115]

[0116] Among them, BI is brand influence, N media Represents the number of times the company is exposed in the media, N followers Represents the number of followers of the enterprise on social media, N industry Represents the corresponding benchmark value of other companies in the same industry;

[0117] The formula for calculating customer satisfaction is:

[0118]

[0119] Among them, CS is customer satisfaction, N positive_reviews Represents the number of positive reviews, N total_reviews Represents the total number of all reviews;

[0120] The calculation formula for social responsibility record is:

[0121]

[0122] Among them, SCR is the social responsibility record, M contributions Represents the company's contribution to social responsibility, such as the number or amount of charitable donations or community services. employees represents the number of employees in the enterprise, Bscr_ref It is the social responsibility benchmark value for enterprises in the same industry;

[0123] The calculation formula for environmental management system certification is:

[0124]

[0125] Among them, EMSCI is the environmental management system certification; by calculating the number of environmental management system certifications obtained by the enterprise, N certifications , the certification level index G of the i-th certification certificate rank_i , the scope of application index D of the i-th certification scope_i To evaluate, B emsci_ref It is the benchmark value of the environmental management system certification index for enterprises in the same industry;

[0126] Customer turnover contribution: After visiting the zero-carbon park or viewing the audio-visual materials of the zero-carbon park, the customer will have the intention to negotiate cooperation to build a zero-carbon park in his own enterprise park, and finally sign a contract for the construction of the zero-carbon park, generating the project scale promotion effect and value of the zero-carbon park. The calculation formula is:

[0127] CTC=N customers *r1*r2*M value / B ctc_ref ;

[0128] Among them, CTC is the customer transfer transaction contribution, N customers represents the number of customers who visited or viewed the audio-visual materials of the zero-carbon park, r1 represents the negotiation and cooperation conversion rate, r2 represents the contract signing rate, and M value represents the average value of the project, B ctc_ref It contributes to the benchmark value of customer turnover for enterprises in the same industry.

[0129] Further, according to an embodiment of the present invention, a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park is constructed based on the goodwill evaluation index data of each enterprise in the zero-carbon park, including:

[0130] Different weights w1, w2, w3, w4, w5 are assigned to the calculated brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution, and w1+w2+w3+w4+w5=1 is ensured;

[0131] Form a comprehensive evaluation formula:

[0132] Score composite =100*(w1×BI+w2×CS+w3×SCR+w4×EMSCI+w5×

[0133] CTC);

[0134] Among them, Score composite Provide a comprehensive score for the goodwill value of the enterprise.

[0135] Further, according to an embodiment of the present invention, the entropy weight method is to construct an original data matrix, perform forward processing and standardization processing, calculate the entropy value of goodwill and the entropy value of economic indicators, and calculate the weights of the goodwill indicator data and the economic indicator data according to the entropy value to obtain a comprehensive evaluation score;

[0136] Among them, the original data matrix is ​​constructed as follows:

[0137] Zero Carbon Park Goodwill indicator data Economic indicators data Park A <![CDATA[x 11 ]]> <![CDATA[x 12 ]]> Park B <![CDATA[x 21 ]]> <![CDATA[x 22 ]]> Park C <![CDATA[x 31 ]]> <![CDATA[x 32 ]]>

[0138] For extremely small indicators, forward processing is performed to transform them into extremely large indicators. The matrix after forward processing is recorded as Y;

[0139] The normalized matrix Y is standardized to make each index value dimensionless. The standardized matrix is ​​recorded as Z;

[0140] The formula for calculating relative specific gravity is as follows:

[0141]

[0142] Among them, p ij is the relative weight of the i-th park on the j-th indicator, and m is the number of parks;

[0143] The formula for calculating entropy is as follows:

[0144]

[0145] Among them, H ij represents the entropy value of the jth indicator;

[0146] The calculation formula for calculating the indicator weight is as follows:

[0147]

[0148] Among them, w j It represents the weight of the jth indicator, and n is the number of indicators.

[0149] According to the above scheme of the present invention, on the basis of traditional evaluation indicators of zero-carbon parks, the present invention adds the evaluation of corporate reputation, including brand influence, customer satisfaction, social responsibility record, environmental management system certification, and customer turnover contribution, and provides a new sustainability measurement tool for zero-carbon parks, which is helpful to evaluate the value of zero-carbon parks in economy, environment and corporate social responsibility in multiple dimensions.

[0150] According to the above scheme of the present invention, the comprehensive evaluation method and system of zero-carbon parks taking goodwill into consideration can more comprehensively reflect the sustainable development level of the park, deepen the understanding of business owners or park operators on the goodwill value brought by zero-carbon parks, motivate enterprises to build zero-carbon parks, enhance their own environmental performance and social responsibility, and help managers make more scientific and reasonable planning decisions.

[0151] Furthermore, to achieve the above-mentioned purpose, the present invention also provides an electronic device, including a processor, a memory, and a computer program stored in the memory and executable on the processor, and when the computer program is executed by the processor, the zero-carbon park comprehensive evaluation method as described above is implemented.

[0152] Furthermore, to achieve the above-mentioned purpose, the present invention also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the zero-carbon park comprehensive evaluation method as described above is implemented.

[0153] Based on the above solution of the present invention, the technical solution of the present invention is described in detail in the form of a specific embodiment as follows.

[0154] Example 1

[0155] A certain technology zero-carbon park uses the method and system of the present invention to evaluate the brand influence (BI), and the calculation formula is:

[0156]

[0157] Where N media Represents the number of times the company is exposed in the media, N followers Represents the number of followers of the enterprise on social media, N industry Represents the corresponding benchmark value of other companies in the same industry. For example, if the number of exposures is 10 times, the number of followers on social media is 200,000, the benchmark value is 1,000,000 times, and the brand influence is 10*200,000 / 1,000,000=2;

[0158] Customer satisfaction (CS), the calculation formula is:

[0159]

[0160] Where N positive_reviews Represents the number of positive reviews, N total_reviews Represents the total number of all reviews. For example, if the number of positive reviews is 17 and the total number of all reviews is 20, the customer satisfaction is 17 / 20*100%=85%;

[0161] Social Responsibility Record (SCR), the calculation formula is:

[0162]

[0163] Among them, M contributions Represents the company's contribution to social responsibility, such as the number or amount of charitable donations or community services. employees Represents the number of employees in the company. For example, if the cumulative number of community service is 250 times and the number of employees in the company is 2,000, B scr_ref The social responsibility benchmark value of enterprises in the same industry is 0.1 times / person. The social responsibility record is 250 / 2000 / 0.1=1.25. For example, the amount of charitable donations made by an enterprise is 300,000 yuan, the number of employees in the enterprise is 2,000, and B scr_ref The social responsibility benchmark value of enterprises in the same industry is 100 yuan / person, so the social responsibility record is 300000 / 2000 / 100=1.5;

[0164] Environmental Management System Certification Index (EMSCI), the calculation formula is:

[0165]

[0166] By calculating the number of environmental management system certifications obtained by the enterprise certifications , the certification level index G of the i-th certification certificate rank_i , the scope of application index D of the i-th certification scope_i To evaluate, B emsci_ref It is the benchmark value of the environmental management system certification index of enterprises in the same industry. The higher the grade index, the higher the authority of the certificate, such as national certification, industry certification, regional certification, enterprise certification, etc. The higher the scope of application index, the wider the scope of application of the certificate, such as international mutual recognition, national scope, regional scope, provincial scope, municipal scope, etc. For example, if the number of environmental management system certifications obtained by an enterprise is 3, the certification grade index of the first certification certificate is 3, and the scope of application index of the first certification certificate is 10; the certification grade index of the second certification certificate is 1, and the scope of application index of the first certification certificate is 5; the certification grade index of the third certification certificate is 2, and the scope of application index of the first certification certificate is 6. B emsci_ref The benchmark value is 10. The formula for calculating the environmental management system certification index is 1 / 3 / 10*(3*10+1*5+2*6)=1.56.

[0167] Customer Conversion Transaction Contribution (CTC): After visiting the zero-carbon park or viewing the audio-visual materials of the zero-carbon park, the customer will have the intention to negotiate cooperation to build a zero-carbon park in his own enterprise park, and finally sign a contract for the construction of the zero-carbon park, generating the project scale promotion effect and value of the zero-carbon park. The calculation formula is:

[0168] CTC=N customers *r1*r2*M value / B ctc_ref ;

[0169] N customers represents the number of customers who visited or viewed the audio-visual materials of the zero-carbon park, r1 represents the negotiation and cooperation conversion rate, r2 represents the contract signing rate, and M value represents the average value of the project, B ctc_ref The benchmark value for customer turnover of enterprises in the same industry. For example, the number of customers who visited or viewed the audio-visual materials of the zero-carbon park is 2,400, the negotiation and cooperation conversion rate is 1%, the signing rate is 17%, and the average project value is 400,000 yuan. ctc_ref The base value is 500,000 yuan, so the customer's turnover contribution is:

[0170] 2400*1%*17%*400000 / 500000=3.264.

[0171] Different weights w1, w2, w3, w4, w5 are assigned to the above five aspects: brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution, and the sum of all weights is guaranteed to be 1 (i.e. w1+w2+w3+w4+w5=1). For example, w1 is 0.2, w2 is 0.1, w3 is 0.1, w4 is 0.2, and w5 is 0.4.

[0172] The final comprehensive evaluation formula is formed to obtain the comprehensive score of the company's goodwill. The calculation formula is as follows:

[0173] Score composite =100*(w1×BI+w2×CS+w3×SCR+w4×EMSCI+w5×

[0174] CTC)

[0175] Calculate the comprehensive score of the goodwill value of the zero-carbon park composite It is 225.26.

[0176] Taking into account the comprehensive score of goodwill value obtained through the goodwill evaluation indicator data mentioned above, combined with the economic data such as energy consumption, carbon emissions, water resource utilization rate, waste recycling rate, etc. related to each enterprise in the park, a multi-dimensional evaluation of the entire zero-carbon park is conducted.

[0177] Those skilled in the art will appreciate that the modules and algorithm steps described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professional and technical personnel can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the present invention.

[0178] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the above-described devices and equipment can refer to the corresponding processes in the aforementioned method implementation methods, and will not be repeated here.

[0179] In the embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the modules is only a logical function division. There may be other division methods in actual implementation, such as multiple modules or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or modules, which can be electrical, mechanical or other forms.

[0180] The modules described as separate components may or may not be physically separated, and the components shown as modules may or may not be physical modules, that is, they may be located in one place or distributed on multiple network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the embodiments of the present invention.

[0181] In addition, each functional module in the embodiment of the present invention may be integrated into one processing module, or each module may exist physically separately, or two or more modules may be integrated into one module.

[0182] If the functions are implemented in the form of software function modules and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product is stored in a storage medium and includes several instructions for enabling a computer device (which can be a personal computer, server, or network device, etc.) to perform all or part of the steps of the energy-saving signal sending / receiving method of each embodiment of the present invention. The aforementioned storage medium includes: various media that can store program codes, such as USB flash drives, mobile hard disks, ROM, RAM, magnetic disks, or optical disks.

[0183] The above description is only a preferred embodiment of the present application and an explanation of the technical principles used. Those skilled in the art should understand that the scope of the invention involved in the present application is not limited to the technical solution formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the inventive concept. For example, the above features are replaced with the technical features with similar functions disclosed in this application (but not limited to) by each other.

[0184] It should be understood that the size of the serial numbers of each step in the content of the invention and the implementation methods of the present invention does not absolutely mean the order of execution. The execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the implementation methods of the present invention.

Claims

1. Comprehensive evaluation method for zero-carbon parks, characterized by: include: Collect goodwill evaluation index data of each enterprise in the zero-carbon park; Collect economic indicator data of each enterprise in the zero-carbon park; Based on the goodwill evaluation index data of each enterprise in the zero-carbon park, a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park is constructed; By calculating the entropy value of goodwill value and economic indicator data, the entropy weight method is used to determine the weights of goodwill value and economic indicator data to form a comprehensive evaluation system; A comprehensive evaluation system is used to comprehensively evaluate the zero-carbon park.

2. The comprehensive evaluation method for zero-carbon parks according to claim 1 is characterized in that: The reputation evaluation index data include brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution.

3. The comprehensive evaluation method for zero-carbon parks according to claim 1 is characterized in that: The economic indicator data include energy consumption data, carbon emission data, water resource utilization data and waste recycling rate data.

4. The comprehensive evaluation method for zero-carbon parks according to claim 2 is characterized in that: The calculation formula for the brand influence is: Among them, BI is brand influence, N media Represents the number of times the company is exposed in the media, N followers Represents the number of followers of the enterprise on social media, N industry Represents the corresponding benchmark value of other companies in the same industry; The calculation formula of customer satisfaction is: Among them, CS is customer satisfaction, N positive_reviews Represents the number of positive reviews, N total_reviews Represents the total number of all reviews; The calculation formula for the social responsibility record is: Among them, SCR is the social responsibility record, M contributions Represents the company's contribution to social responsibility, such as the number or amount of charitable donations or community services. employees represents the number of employees in the enterprise, B scr_ref It is the social responsibility benchmark value for enterprises in the same industry; The calculation formula for the environmental management system certification is: Among them, EMSCI is the environmental management system certification; by calculating the number of environmental management system certifications obtained by the enterprise, N certifications , the certification level index G of the i-th certification certificate rank_i , the scope of application index D of the i-th certification scope_i To evaluate, B emsci_ref It is the benchmark value of the environmental management system certification index for enterprises in the same industry; The calculation formula for the customer's transaction contribution is: CTC=N customers *r1*r2*M value / B ctc_ref ; Among them, CTC is the customer transfer transaction contribution, N customers represents the number of customers who visited or viewed the audio-visual materials of the zero-carbon park, r1 represents the negotiation and cooperation conversion rate, r2 represents the contract signing rate, and M value represents the average value of the project, B ctc_ref It contributes to the benchmark value of customer turnover for enterprises in the same industry.

5. The zero-carbon park comprehensive evaluation method according to claim 4 is characterized in that: The comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park based on the goodwill evaluation index data of each enterprise in the zero-carbon park includes: Different weights w1, w2, w3, w4, w5 are assigned to the calculated brand influence, customer satisfaction, social responsibility record, environmental management system certification and customer turnover contribution, and w1+w2+w3+w4+w5=1 is ensured; Form a comprehensive evaluation formula: Score composite =100*(w1×BI+w2×CS+w3×SCR+w4×EMSCI+w5× CTC); Among them, Score composite Provide a comprehensive score for the goodwill value of the enterprise.

6. The comprehensive evaluation method for zero-carbon parks according to claim 1 is characterized in that: The entropy weight method is to construct an original data matrix, perform forward processing and standardization processing, calculate the entropy value of goodwill and the entropy value of economic indicators, and calculate the weights of the goodwill indicator data and the economic indicator data according to the entropy value to obtain a comprehensive evaluation score; Among them, the original data matrix is ​​constructed as follows: For extremely small indicators, forward processing is performed to transform them into extremely large indicators. The matrix after forward processing is recorded as Y; The normalized matrix Y is standardized to make each index value dimensionless. The standardized matrix is ​​recorded as Z; The formula for calculating relative specific gravity is as follows: Among them, p ij is the relative weight of the i-th park on the j-th indicator, and m is the number of parks; The formula for calculating entropy is as follows: Among them, H ij represents the entropy value of the jth indicator; The calculation formula for calculating the indicator weight is as follows: Among them, w j It represents the weight of the jth indicator, and n is the number of indicators.

7. Zero-carbon park comprehensive evaluation system, characterized by: include: The goodwill evaluation index data acquisition module collects the goodwill evaluation index data of each enterprise in the zero-carbon park; The economic indicator data acquisition module collects economic indicator data of each enterprise in the zero-carbon park; A comprehensive evaluation formula construction module, which constructs a comprehensive evaluation formula for calculating the goodwill value of each enterprise in the zero-carbon park based on the goodwill evaluation index data of each enterprise in the zero-carbon park; The comprehensive evaluation system construction module calculates the entropy value of goodwill value and economic data, and uses the entropy weight method to determine the weights of goodwill value and economic indicator data to form a comprehensive evaluation system; The zero-carbon park comprehensive evaluation module conducts a comprehensive evaluation of the zero-carbon park through a comprehensive evaluation system.

8. An electronic device, characterized in that The invention comprises a processor, a memory and a computer program stored in the memory and executable on the processor, wherein when the computer program is executed by the processor, the zero-carbon park comprehensive evaluation method as described in any one of claims 1 to 5 is implemented.

9. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the zero-carbon park comprehensive evaluation method according to any one of claims 1 to 5 is implemented.

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