New retail system with internet and physical store in two-way communication and operation method of new retail system
Through the new retail system that connects the Internet and physical stores in both directions, using mobile terminals to scan product QR codes to generate members and give points, solving the problems of regional restrictions on traditional retail models and the lack of real shopping experience on online e-commerce, and achieving rapid consumer points Accumulation and initial trust establishment have built a closed loop of consumption ecosystem for highly sticky users.
Patent Information
- Application Number
- CN202411429238.6
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-10-14
- Publication Date
- 2025-02-18
- Estimated Expiration
- Not applicable · inactive patent
AI Technical Summary
The traditional retail model faces problems such as geographical restrictions, high operating costs, and difficulty in accurately grasping consumer needs. Online e-commerce lacks real shopping experience and consumer trust, resulting in high customer churn rate and consumption behavior is limited to the exchange of goods or services. Lack of incentive and reward mechanisms, it is difficult to cultivate user loyalty and consumption stickiness.
Using a new retail system that connects both the Internet and physical stores, scan the product QR code through the mobile terminal, generate members and give points. Consumers can share products through the mini-program mall, recommend others to purchase, and redeem points at designated agents to achieve commission rebate. and the right to sell is granted.
By scanning offline code points, quickly accumulating consumer users, establishing initial trust, achieving two-way connection between traditional consumption and the Internet, building a continuous and stable consumption ecosystem for high-stick users, and improving the conversion rate and input-output ratio of marketing activities.
Smart Images
Figure CN119477413A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the field of retail, and in particular to a new retail system bidirectionally connecting the Internet and physical stores and an operation method thereof. Background Art
[0002] In today's business model, the traditional retail model faces many severe challenges. On the one hand, pure offline physical stores are subject to geographical restrictions, limited customer coverage, high operating costs, and difficulty in accurately grasping the dynamic changes in consumer demand, leading to problems such as inventory backlogs and serious commodity homogeneity. On the other hand, although online e-commerce has broken the geographical constraints and has a broad market space, it faces the problems of lack of real shopping experience and difficulty in building consumer trust; moreover, offline merchants lack effective means to accumulate consumer users and find it difficult to establish a solid initial trust relationship with consumers, resulting in a high customer churn rate.
[0003] In addition, the existing consumption model often fails to provide consumers with additional value-added. Consumers' consumption behavior only stays at the level of exchange of goods or services. There is a lack of incentive and reward mechanisms, making it difficult to cultivate user loyalty and consumption stickiness, and thus it is impossible to build a stable, continuous and highly sticky consumer ecological closed loop. Summary of the invention
[0004] The purpose of the present invention is to provide a new retail system and an operation method thereof that bidirectionally connects the Internet and physical stores, so as to solve the technical problems existing in the prior art.
[0005] In order to achieve the above-mentioned object of the invention, the technical solution adopted by the present invention is:
[0006] A new retail system bidirectionally connected between the Internet and physical stores and an operation method thereof, comprising the following steps: S1: after a consumer purchases a product offline, the consumer uses a mobile terminal to scan the product QR code; the mobile terminal system enters the corresponding mini-program mall; a member is generated and corresponding points are given; S2: the consumer activates the membership and obtains corresponding points; S3: the consumer enters the corresponding application through a preset entry module in the mini-program mall; S4: after the consumer shares the mall product page of the application, he obtains preset points; S5: the consumer can obtain a commission and be granted sales rights by sharing purchases through the system or recommending others to purchase a predetermined number of products at a designated agent.
[0007] Furthermore, the entry modules in S3 include: a brand product entry module, through which consumers enter the program page, view the product display, and purchase or share it; a point product entry module, through which consumers enter the program page, purchase point products, and redeem corresponding points; a nearby merchant entry module, which communicates with nearby merchants and makes reservations to purchase goods. Consumers reach the target merchant through navigation and redeem points through consumption; a community entry module, through which consumers join various social groups or establish social chat groups separately, and the program administrator enters the corresponding chat group as the group owner by default.
[0008] Furthermore, the nearby merchant entrance module also includes: merchants can redeem points for consumers or use points for deductions.
[0009] Furthermore, in S4, after other users make purchases through the sharing page, the sharer receives corresponding rebates.
[0010] Furthermore, the following systems are used: a data management module, which is used to integrate various online and offline data and synchronize and unify the data; a member management module, which is used to establish a member system, stratify member points, levels, and preferential policies, and conduct consumer portraits and consumption habit analysis; an online shopping mall module, which is used to provide product display, online shopping, payment settlement, and order tracking functions; an offline store management module, which is used to synchronize data with the online shopping mall module, and customers can select the corresponding physical store through the product information of the online shopping mall module; a human-computer interaction module, which has the entry module built in, for merchants to interact with consumers; a payment and finance module, which is adapted to multiple payment modes and multiple payment devices, and provides consumers with consumer financial services; a points statistics module, which is used for consumer points management.
[0011] Furthermore, the various payment modes in the payment and finance module include: online payment, offline payment, credit payment and third-party mobile payment.
[0012] Furthermore, the points statistics module includes: a shopping points module, which is used to count the corresponding points obtained by consumers from shopping; a points redemption module, which is used to record the consumers' use of points for redemption; and a rebate module, which is used to record the rebate situation.
[0013] Compared with the prior art, the present invention has the following beneficial effects:
[0014] (1) The present invention adopts a new retail offline plus online O20 interactive business model, relying on the advantages of offline resources to expand sales space, build a solid market channel, quickly accumulate consumer users through offline code scanning points, establish an initial trust with consumers, and increase the value of user consumption behavior with high value-added consumption returns, so as to achieve two-way connection between traditional consumption and the Internet, and build a closed loop of consumption ecology with high stickiness users and continuous stability;
[0015] (ii) The present invention provides consumers with a shopping mode that can be seamlessly switched anytime and anywhere, thus achieving precision marketing and improving the conversion rate and input-output ratio of marketing activities. BRIEF DESCRIPTION OF THE DRAWINGS
[0016] Figure 1 It is the principle diagram of the present invention;
[0017] Figure 2 This is an example of the human-computer interaction module of the present invention;
[0018] Figure 3 is a rebate flow chart of the present invention; DETAILED DESCRIPTION
[0019] In order to make the content of the present invention more clearly understood, the technical solutions in the embodiments of the present invention will be described clearly and completely below in conjunction with the drawings in the embodiments of the present invention. The same parts are represented by the same figure marks. It should be noted that the words "front", "rear", "left", "right", "up" and "down" used in the following description refer to the directions in the drawings, and the words "inside" and "outside" refer to the directions toward or away from the geometric center of a specific component, respectively.
[0020] like Figure 1 As shown, this embodiment provides a new retail system that bidirectionally connects the Internet and physical stores and an operation method thereof, including the following steps:
[0021] S1: After purchasing goods offline, consumers use their mobile phones to scan the QR code printed on the product packaging; the mobile phone system enters the corresponding mini program mall, thereby generating membership and giving corresponding points;
[0022] S2: The consumer activates the membership through the card wallet of the mobile phone system or directly enters the mini program mall, and redeems the corresponding points through consumption or directly redeems the points;
[0023] S3: Consumers enter the corresponding application through the preset entry module in the mini program mall;
[0024] S4: After the consumer shares the product page of the mall of the application, he / she obtains preset points;
[0025] S5: Consumers can get their own consumption funds back and be granted sales rights by sharing purchases through the system or recommending others to purchase a predetermined number of goods at designated agents. When consumers continue to make recommendations, the present invention provides high-value commissions in a stepped manner.
[0026] Furthermore, the entry module in S3 includes:
[0027] Branded product entry module, through which consumers enter the program page and view product display, including pictures, descriptions, prices and other information. Consumers click on the branded product they are interested in to enter the corresponding page to view more information and purchase or share it through purchase options, including: add to shopping cart, buy now, and group purchase. The branded product entry module provides a platform for brand owners to display and sell, increasing product exposure;
[0028] The point commodity entry module is used by consumers to enter the program page to purchase point commodities and redeem corresponding points. After confirming the redemption, the corresponding points are deducted and the consumer is informed of the offline pick-up location. The point commodity entry module encourages users to accumulate points through consumption, participation in activities, etc., improves the activity and loyalty of consumers, and increases the interactivity and stickiness between consumers and the system;
[0029] The nearby merchant entry module communicates with nearby merchants, makes reservations for purchase of goods, and displays the specific electronic information of nearby cooperative merchants, including: store name, distance from the current location of the consumer, main products and public evaluation; consumers browse and order goods in their stores by viewing merchant information, and make online reservations for store pickup time, and then consumers reach the target merchant through navigation and redeem points through consumption; merchants can redeem points for consumers or use points for deduction; the nearby merchant entry module helps offline merchants attract potential customers in the surrounding area, increase customer flow and sales, thereby promoting the integration of online and offline, and creating a localized business ecosystem;
[0030] Community entry module, through which consumers can join various social groups or establish social chat groups individually. The program administrator enters the corresponding chat group as the group owner by default. After entering the community, consumers can exchange shopping experiences, share good things with each other, participate in topic discussions and other business models;
[0031] Furthermore, in S4, after other users make a purchase through the sharing page, the system generates a private sharing link for them. After the recipient purchases the corresponding product through the sharing link, the initiator of the sharing link obtains a corresponding rebate; for example, a cash rebate of 2%-5% of the purchase amount or a rebate according to a preset rebate ratio. In this process, when the recipient purchases the corresponding product, the initiator receives a message notification informing him of the rebate amount and rebate method.
[0032] Furthermore, a new retail system and operation method thereof that bidirectionally connects the Internet and physical stores uses the following system:
[0033] The data management module cleans, filters and classifies the collected data, removes duplicate and erroneous data, mines the potential information in the data through artificial intelligence and big data analysis tools and algorithms, and provides corresponding data support according to the needs of the corresponding modules, realizing a business model of real-time data interaction, and finally synchronizing and unifying various online and offline data.
[0034] The member management module is used to establish a membership system, stratify members' points, levels, and preferential policies according to consumption amount and consumption frequency, provide exclusive discounts and priority services for members of different levels, and send birthday wishes and corresponding preferential services to members via text messages before the annual membership day. It can also conduct portrait analysis based on consumption habits, thereby enhancing user stickiness, improving members' loyalty and dependence on the system, and attracting more consumers to become members.
[0035] The online mall module is used to provide clearer product display, online shopping, payment settlement, and order tracking functions; it increases brand exposure and influence through online communication.
[0036] The offline store management module is used to synchronize data with the online mall module. Customers can select the corresponding physical store through the product information in the online mall module. The offline store management module includes store location, business hours, inventory status, etc. Through this module, customers can understand the promotional activities and theme activities of offline stores, and synchronize the activities to the online mall module.
[0037] The human-computer interaction module includes a web page and a mobile terminal, which are equipped with the entry module. The mobile terminal interface also includes: points, brand products, points redemption, nearby merchants, social circles, group building, venture capital, finance, singles, technology, law and other information, which is mainly used for merchants to interact with consumers; consumers can also enter keywords, and the system will quickly retrieve and display relevant results. After shopping, consumers will feedback problems and suggestions to the platform through messages, comments, complaints, etc.; the human-computer interaction module uses natural language processing technology and deep learning technology to provide consumers with common question responses and access to artificial seats.
[0038] The payment and finance module is compatible with multiple payment modes and multiple payment devices to provide consumers with consumer financial services; including: online payment, offline payment, credit payment and third-party mobile payment; it meets the diverse payment needs of consumers and improves payment success rate and shopping efficiency.
[0039] The points statistics module includes: a shopping points module, a points redemption module and a rebate module; the shopping points module is used to count the corresponding points obtained by consumers from shopping. The existence of points gives consumers more reasons to stay in the system and increase their competitive advantage over other companies; the points redemption module allows consumers to use points for redemption to stimulate shopping confidence; the rebate module encourages consumers to consume more and participate in activities on the system, thereby increasing consumer stickiness.
[0040] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention shall be included in the protection scope of the present invention.
Claims
1. A new retail system with two-way connection between the Internet and physical stores and its operation method, characterized by: The following steps are involved: S1: After purchasing goods offline, consumers use mobile terminals to scan the QR code of the goods; the mobile terminal system enters the corresponding mini program mall; membership is generated and corresponding points are given; S2: After the consumer activates the membership, he or she will receive corresponding points; S3: Consumers enter the corresponding application through the preset entry module in the mini program mall; S4: After the consumer shares the product page of the mall of the application, he / she obtains preset points; S5: Consumers who share purchases through the system or recommend others to purchase a predetermined number of goods from designated agents can receive rebates and be granted sales rights.
2. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claim 1, characterized in that: The entry module in S3 includes: Brand product entry module, through which consumers enter the program page, view product display, and purchase or share them; Points merchandise entry module, through which consumers enter the program page to purchase points merchandise and redeem corresponding points; Nearby merchant entry module, which communicates with nearby merchants and makes reservations to purchase goods. Consumers reach the target merchant through navigation and redeem points through consumption; The community entry module allows consumers to join various social groups or establish social chat groups individually. The program administrator enters the corresponding chat group as the group owner by default.
3. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claim 2, characterized in that: The nearby merchant entrance module also includes: merchants can redeem points for consumers or use points for deductions.
4. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claim 1, characterized in that: In S4, after other users make purchases through the sharing page, the sharer receives corresponding rebates.
5. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claims 1-4, characterized in that: Use the following system: Data management module, used to integrate various online and offline data and synchronize and unify the data; Membership management module, used to establish a membership system, stratify membership points, levels, preferential policies, and conduct consumer portrait and consumption habit analysis; Online shopping mall module, used to provide product display, online shopping, payment settlement, and order tracking functions; The offline store management module is used to synchronize data with the online mall module. Customers can select the corresponding physical store through the product information in the online mall module. A human-computer interaction module, in which the entry module is installed, is used for merchants to interact with consumers; Payment and finance module, adapting to various payment modes and payment devices, providing consumers with consumer financial services; Points statistics module, used for consumer points management.
6. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claim 5, characterized in that: The various payment modes in the payment and finance module include: online payment, offline payment, credit payment and third-party mobile payment.
7. The new retail system and operation method for bidirectional connection between the Internet and physical stores according to claim 5, characterized in that: The integral statistics module comprises: The shopping points module is used to count the corresponding points obtained by consumers during shopping; Points redemption module, used to record consumers' points redemption status; The rebate module is used to record the rebate situation.