2 results about "Information effect" patented technology

The application provides a media information effect attribution and budget intelligent allocation method and system, relates to the technical field of media information, and comprises the following steps: constructing a conversion path by analyzing a user touch sequence and calculating attribution contribution weights of each media channel, and then obtaining an attribution return on investment. Based on this, a budget allocation optimization model is constructed to maximize the overall return, and a target budget scheme is generated for execution. After execution, the conduction effect of budget adjustment is analyzed through a cause-effect tracking map, and feedback is fed back to optimize the attribution weight calculation, so that dynamic closed-loop optimization and accurate effect evaluation of budget allocation are realized.

A system can associate interests and responsibilities that correspond to a user account with a tag, based on search data originated by the user account. The system can determine content to send to the user account based on the tag. The system can determine that an offering is first offered after sending the content to the user account. The system can determine that the user account has purchased the offering. The system can determine that a portion of a commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag. The system can store an indication that the portion of the commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag.