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Broadcast receiving apparatus for providing commerce broadcast without modifying broadcast picture and broadcast providing method thereof

A technology of broadcast receiving equipment and broadcast receiver, which is applied in parts of color TV, parts of TV system, analog security/charging system, etc., and can solve problems such as frequent cancellation of ordered products

Inactive Publication Date: 2008-04-09
SAMSUNG ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] As a result, since the image of the product seen through the user's display screen is different from the actual image of the ordered product, cancellations of ordered products frequently occur

Method used

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  • Broadcast receiving apparatus for providing commerce broadcast without modifying broadcast picture and broadcast providing method thereof
  • Broadcast receiving apparatus for providing commerce broadcast without modifying broadcast picture and broadcast providing method thereof
  • Broadcast receiving apparatus for providing commerce broadcast without modifying broadcast picture and broadcast providing method thereof

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Embodiment Construction

[0034] Certain exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

[0035] The matters defined in the description, such as detailed construction and elements, are provided to assist in a comprehensive understanding of the exemplary embodiments of the present invention, and are exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the exemplary embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted for clarity and conciseness.

[0036] FIG. 1 is a block diagram of a broadcast receiving device according to an exemplary embodiment of the present invention. The broadcast receiving apparatus modifies a picture of a general broadcast, but does not modify a picture of a commercial broadcast. The modification of the broadcast ...

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Abstract

Provided are a broadcast receiving apparatus for providing a commerce broadcast without modifying a broadcast picture, and a broadcast providing method thereof. The broadcast receiving apparatus includes a broadcast receiver which receives a broadcast signal; a broadcast processor which processes the broadcast signal received through the broadcast receiver; and a controller which controls the broadcast processor to perform a processing in compliance with a broadcasting standard of the broadcast signal when determining the received broadcast signal to be a specific broadcast signal. Accordingly, it is possible to prevent inconvenience which may occur because of the difference between the product image viewed by the user through the broadcast picture and the actual image of the ordered product.

Description

technical field [0001] Apparatus and methods consistent with the present invention generally relate to providing commercial broadcasts without modifying the broadcast picture. Background technique [0002] A television (TV), which is a kind of broadcast receiving apparatus, provides a broadcast picture of a received broadcast signal so that a user can view the broadcast picture. The TV modifies the broadcasting picture by displaying the broadcasting picture on the screen before providing the service to the user. The modification of the broadcast picture refers to the modification of the original picture by purposely adjusting the brightness or color of the picture so as to improve the user's visual aesthetic feeling. [0003] For example, contrast can be enhanced to improve picture clarity, specific colors can be adjusted to be comfortable for the user's eyes, and edges can be accentuated. [0004] Therefore, a broadcast picture provided from a TV is a modified picture, no...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/44H04N5/00H04N5/57H04N7/08H04N9/64G09G5/00H04N5/445H04N7/16
CPCH04N7/163H04N7/012H04N21/47815H04N5/46H04N21/4854H04N21/443H04N21/44008H04N21/4402H04N5/44513H04N21/812H04N21/478H04N7/0122H04N21/440272H04N21/47H04N21/458
Inventor 金裁徹
Owner SAMSUNG ELECTRONICS CO LTD
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