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Set top box as well as audience rating real-time counting method and system

A statistical method and ratings technology, applied in the field of ratings statistics, can solve the problems of long statistical period, low real-time performance, inaccurate statistics, etc., and achieve the elimination of subjectivity, flexible and diverse statistical methods, and strong real-time performance Effect

Inactive Publication Date: 2011-02-02
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Thereby, above method has following shortcoming at least: (1) needs the direct participation of user, and subjectivity is too strong, and statistics are inaccurate, and may influence user to watch TV program normally; The real-time performance of the statistical results is not high; (3) hardware costs such as diary cards and hand controllers need to be invested, which is not conducive to cost savings

Method used

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  • Set top box as well as audience rating real-time counting method and system
  • Set top box as well as audience rating real-time counting method and system
  • Set top box as well as audience rating real-time counting method and system

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Experimental program
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specific Embodiment 1

[0145] The specific embodiment 1 and embodiment 2 provide the situation that the serial number of the set-top box is within the range of the serial numbers of the set-top boxes participating in the audience rating statistics or the audience rating statistics are based on all serial numbers. For the case where the serial number of the set-top box is not within the range of the serial numbers of the set-top boxes participating in the ratings statistics, the set-top box will not perform the process of collecting ratings information.

Embodiment 1

[0147] The coding value of the immediate or delayed field (immediate_or_delay) in the audience rating statistics descriptor is '0', and the audience rating statistics type is statistics based on all information (all_information, including business groups, services, and events). Under the above conditions, the STB collects the specific embodiment of viewing information.

[0148] For embodiment one, typically, the actual data of the rating statistics descriptor added in the first layer of network information table (NIT) loop is as follows:

[0149] "0xF0 28 FE 15 00 15 00 01 00 00 C0 A8 10 64 9F 00 00 00 00 FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF FF"

[0150] Such as figure 2 As shown, this embodiment specifically includes the following steps:

[0151] Step S21: Receive and analyze the rating statistics descriptor. The set-top box receives the descriptor whose descriptor tag is 0xF0 from the first layer loop of the network information table (NIT) of th...

Embodiment 2

[0169] The coding value of the immediate or delayed field (immediate_or_delay) in the audience rating statistics descriptor is '1', and the audience rating statistics type is service-based statistics. Under the above conditions, the STB collects the specific embodiment of viewing information.

[0170] Since Embodiment 1 has provided an example of the actual data of the audience rating statistics descriptor, this embodiment will not provide it again. Here, only the values ​​of relevant parameters required for collecting viewing information are directly given. The details are as follows: immediate_or_delay is '1'; detect_temporal_interval is 0x15; time_out is 0x001500; rating_server_IP_address is 0xC0A81064; statistic_type is '010'; valid_temporal_interval is not valid here, so no encoded value is given.

[0171] Suppose the serial number of the set-top box is 100.

[0172] For the specific processing flow of the set-top box, see image 3 shown.

[0173] Step S31: Receive t...

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Abstract

The invention provides a set top box as well as audience rating real-time counting method and system, wherein the counting method comprises the steps of: analyzing an audience rating counting descriptor from a transmission stream by the set top box to obtain parameter information required by counting the audience rating; triggering an audience rating counting processing task by the set top box, collecting a user and information of programs watched by the user according to the parameter information, packaging the collected information into a fixed format within an appointed time and re-transmitting to an audience rating counting server; and counting the information re-transmitted to the set top box in real time based on different counting types by using an audience rating counting server to obtain the audience rating. The invention has the advantages of accurate counting result and wide counting range without use direct participation, low realization cost, stronger implementation flexibility and general applicability, and can be widely applied to set top boxes which adopt various channel codes and various transmission systems and have information re-transmission function.

Description

technical field [0001] The present invention relates to a method for statistics of ratings, in particular to a method for actively collecting ratings information based on a set-top box and reporting it in real time, for centralized statistics of ratings, and a real-time statistics system for ratings that implements the method, and adopts the method for real-time statistics of ratings set-top box. Background technique [0002] The interactive function of the set-top box makes the set-top box no longer passively receive broadcast programs, and can return some information to the front-end system. The interactive function of the set-top box provides a prerequisite for the implementation of real-time statistics of audience ratings. The feature of real-time statistics of ratings is helpful for radio and television operators to understand customer needs faster, better and more accurately, so as to provide customers with better services. [0003] There are currently two methods for...

Claims

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Application Information

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IPC IPC(8): H04N7/24H04N17/00
Inventor 张神力
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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