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Data processing method and big data platform

A big data platform and data processing technology, applied in the field of communications, can solve problems such as unfamiliarity and proficient in user systems, user data cannot meet user systems, etc., and achieve the effect of ensuring information security

Active Publication Date: 2016-08-03
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, although the operator's big data platform has user data, it is not familiar with and proficient in the industry of the user system, so the analyzed user data often cannot meet the requirements of the user system

Method used

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  • Data processing method and big data platform
  • Data processing method and big data platform

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Embodiment Construction

[0039] Embodiments of the present invention provide a data processing method and a big data platform, which can ensure the security of user information while mining the value of user information.

[0040] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0041] The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention and the abo...

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Abstract

The invention discloses an embodiment relating to a data processing method and a big data platform; the method comprises the following steps: the big data platform obtains a user identification and user data corresponding to the user identification; the big data platform obtains screening conditions from a user system; the big data platform digs a target user complying with the screening conditions from the user data and the target data of the target user; the big data platform can realize anonymous identification for the user identification of the target user; the big data platform sends the anonymous identification and target data of the target user to the user system, so the user system can determine target user according to the target user target data and a strategy against the target user; the big data platform receives the target user anonymous identification and strategy sent by the user system; the big data platform can de-anonymize the anonymous identification of the target user, and executes the strategy. The data processing method and the big data platform can dig out user information values while ensuring user information safety.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a data processing method and a big data platform. Background technique [0002] At present, user personal information is an important part of big data. For example, the popularity of smart phones and wearable devices has made information such as personal location, behavior, and even physiological changes become data resources that can be recorded and analyzed in real time. At the same time, with the rise of social networks, users have become producers of various types of information on the Internet. The typical application of big data in the commercial field is reflected in the precise analysis of user behavior to improve user experience, enhance user stickiness, and carry out personalized marketing. [0003] However, big data increases the security risks of users' personal information. In the Internet age, the value and security of users' personal information have beco...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/00
Inventor 徐蓓胡达王国庆王金城
Owner HUAWEI TECH CO LTD
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