A social activity recommendation method in mobile social network

Abstract

The invention discloses a social activity recommendation method in a mobile social network, comprising the following steps: S1, calculating the label similarity between any user and any social activity; S2, calculating the geographic location between any user and any social activity Preference degree; S3, calculating the friend similarity between any user and any social activity; S4, calculating the user preference of any user for any social activity; S5, calculating the similarity between any user and any friend; S6, Calculate any user's preference based on collaborative filtering for any social activity; S7, calculate the user's preference score for social activities; S8, recommend social activities to the target user according to the target user's preference score for all social activities. The social activity recommendation algorithm of the present invention solves the limitation of mechanization of recommendation results caused by content-based recommendation, making the recommended social activities more targeted and accurate.

Description

technical field [0001] The invention belongs to the technical field of data mining and user behavior analysis, and in particular relates to a social activity recommendation method in a mobile social network. Background technique [0002] A mobile social network is a social network that is interconnected by multiple users with similar interests or common points through mobile terminals such as mobile phones or tablet computers. It combines the sociality of social networks and the mobility of mobile communication networks. Mobile communication system for social relations. However, these social network systems are mainly limited to individual users and their common points, such as common interests, same friends, etc., which cannot enable people to grab real social activity information and social resources. Thus, the concept of "mobile social network based on theme activities" was proposed. Mobile social networks based on themed activities are based on mobile devices and conne...

AI Technical Summary

Problems solved by technology

Although this method does not depend on the content of the thing, it needs to rely on the user's rating of the thing, and it will encounter initialization problems such as "cold start"

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