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Business object display method and business object display device

A technology for business objects and display pages, which is applied in the fields of instrumentation, computing, and electrical and digital data processing. It can solve the problems of rare click events, poor sorting effect, and low accuracy.

Active Publication Date: 2017-03-15
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] But in reality, because click events are rare and new products are constantly emerging, there is inherent uncertainty in the estimation of click rate.
[0007] Due to some inherent uncertainty in the estimation of click-through rate, the estimated click-through rate is currently adjusted, however, the accuracy is low, resulting in poor sorting effect

Method used

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  • Business object display method and business object display device
  • Business object display method and business object display device
  • Business object display method and business object display device

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Embodiment Construction

[0088] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0089] In practical applications, in view of the inherent uncertainties in the estimation of the click-through rate, the estimated click-through rate is currently adjusted, and most of the estimated click-through rates are configured with an index to reduce the estimated click-through rate in the final Weight in sorting.

[0090] However, this index is often guessed at a relatively good value only after multiple manual attempts and online comparison tests.

[0091] First, the accuracy of the index obtained by relying on manual experience is low;

[0092] Second, this kind of index is generally aimed at all product information, with a single form and poor scalability, resulting in low accuracy of the ind...

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Abstract

The invention provides a business object display method and a business object display device. The method comprises steps that according to the historical behavior data of a first business object displayed on a first display page, a correction index for correcting a clicking rate is trained; when a searching keyword is received, one or more second business objects in matching with the searching keyword are searched, the searching keyword is associated with a second display page, and one or more second business objects are associated with one or more prediction clicking rates; a correction index of the first display page identical to the second display page in type is searched; according to the one or more prediction clicking rates corrected by the correction index, an ordering score of one or more second business objects is calculated; returning to one or more second business objects having a highest ordering score is carried out so as to realize display on the second display page. The method is advantaged in that learning efficiency is greatly improved, learning cost is greatly reduced, adaptation to different scenes can be realized, and accuracy of the correction index is improved.

Description

technical field [0001] The present application relates to the technical field of computer processing, in particular to a business object display method and a business object display device. Background technique [0002] With the rapid development of network technology, various network platforms integrate a large number of product information, which is convenient for each website to communicate with other users through the network platform. [0003] Back-end users usually have two ways to let more front-end users obtain their product information, one is through natural search, and the other is through competitive promotion. [0004] The first method is more competitive and the optimization period is longer. Therefore, many back-end users will choose the second method, which is faster. [0005] In competitive promotion, the click-through rate of the product information is usually estimated for ranking optimization. [0006] But in reality, because click events are rare and t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 杨雄文吴黎霞
Owner ALIBABA GRP HLDG LTD
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