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Method for assessing influence between individual and group

An influence and group technology, applied in the field of network communication, can solve the problems of group influence measurement and less characterization of indicators.

Active Publication Date: 2017-05-31
NANJING UNIV OF POSTS & TELECOMM
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  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

The above research on influence has achieved certain results, but there are relatively few measures and indicators for group influence, and there is no relatively systematic method to describe and calculate the size of group influence

Method used

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  • Method for assessing influence between individual and group
  • Method for assessing influence between individual and group
  • Method for assessing influence between individual and group

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Embodiment Construction

[0037] The invention will be described in further detail below in conjunction with the accompanying drawings.

[0038] The present invention proposes a method for assessing the influence between individuals and groups, which fully considers the relationship between user influences, and proposes indicators of the influence of nodes inside and outside the group on the group, so as to comprehensively evaluate the influence of the group Magnitude of the force.

[0039]The present invention is applied to the network of online social network user interaction relationship, uses the weighted network to simulate groups with known direct influence, fully considers the mechanism and approach of influence, and gives the size of indirect influence, the internal and external nodes of the group influence relationship and calculation method. Specifically include:

[0040] Step 1: Using the defined influence among users, calculate the direct influence and indirect influence between different...

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Abstract

The invention discloses a method for assessing an influence between an individual and a group. According to the method, related concepts of influences among different users in a network are defined and calculation is performed to obtain a group influence algorithm. The method has the advantages that 1) a direct influence and an indirect influence are defined, interaction between nodes is fully considered, and a calculation method for the indirect influence is given; 2) two indexes of the influence between the individual and the group, namely, the influence between the group and the internal individual, and the influence between the group and the external individual are extracted; 3) a calculation method for the influence between the group and the internal individual is proposed; 4) a calculation method for the influence between the group and the external individual is proposed; and 5) the influence of the group is extracted and classified into the effect of the influence between the individual and the group, so that the influence of the group can be subjected to indexation research conveniently, social reality is met, and the influence assessment accuracy is improved.

Description

technical field [0001] The invention relates to a method for evaluating the influence between an individual and a group, and belongs to the technical field of network communication. Background technique [0002] The user group of online social network is an informal, cross-regional, and free-to-develop huge social network group formed due to certain social relations, social background or interests. The virtual world network groups that seem to be relatively sparsely connected play a vital role in the mutual influence on the orientation of public opinion, the fluctuation of social hot spots, and the emergence of specific groups. Different users in online social networks have different influences according to their individual attributes, activity level, communication scope, behavior characteristics and other factors. [0003] Although realistic interpersonal relationships can be reflected in online social networks, they are not all drivers of online social network group forma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00
CPCG06Q50/01
Inventor 孟繁荣顾亦然
Owner NANJING UNIV OF POSTS & TELECOMM
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