Method and apparatus for pushing messages

A technology for pushing messages and messages, which is applied in the field of information processing, can solve problems such as the inability to achieve personalized push messages, and achieve the effect of personalized push messages

Active Publication Date: 2017-07-04
ALIBABA (CHINA) CO LTD
View PDF10 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, as for how to push "messages" to users, the traditional method is that the staff edit some fresh and attractive information to push to users every day. To achieve the effect of personalized push messages, the content of manually edited messages seen by different users is the same

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and apparatus for pushing messages
  • Method and apparatus for pushing messages
  • Method and apparatus for pushing messages

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0042] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the embodiments of the present invention and the accompanying drawings. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Therefore, the following detailed description of the embodiments of the present invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention. Based on the embodiments of the present invention, those skilled in the art will All other obtained embodiments belong to the protection scope of the present invention.

[0043] figure 2 It is a flow chart of the method for pushing messages according to the first embodiment of the present invention. like figure 2 As shown, the method for pushing messages according to the first embodiment of the prese...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides a method and apparatus for pushing messages. The method comprises the steps of counting the number of times for transmitting messages in a preset message database to corresponding users in a user database and click rates of clicking the messages by the users receiving the messages on basis of identity tags of the users in the preset user database; determining contribution degrees of the transmitted messages on the click rates on basis of the counted number of times of message transmission and the click rates; determining matching degrees of the users and the messages on basis of the contribution degrees; and selecting a number of corresponding messages and pushing the messages to the corresponding users in a preset manner on basis of the marching degrees.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for pushing messages. Background technique [0002] In the era of rapid development of smart mobile terminals and the Internet, more and more people use smart mobile terminals to handle some things, such as shopping, browsing news, playing games, instant messaging, reading novels, etc., and to realize these functions need to be in Install third-party applications on the terminal. In order to increase the user's activity in using the application, sometimes push messages to the user to attract the user's attention and interest, thereby increasing the user's activity in logging into the application. [0003] In addition, in order to attract the user's attention and interest to recommend applications, it is also possible to use the method of pushing messages to the user. When the user is interested in the content of the message, he will hav...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor潘岸腾
OwnerALIBABA (CHINA) CO LTD