Advertisement real-time recommendation method and device, terminal equipment and storage medium

A real-time recommendation and advertising technology, applied in the field of big data, can solve problems such as low click-through rate and achieve the effect of improving click-through rate

Active Publication Date: 2018-03-30
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides a real-time advertisement recommendation method, device, terminal equipment and storage medium, so as to solve the problem of low click-through rate existing in random push advertisements on current websites

Method used

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  • Advertisement real-time recommendation method and device, terminal equipment and storage medium
  • Advertisement real-time recommendation method and device, terminal equipment and storage medium
  • Advertisement real-time recommendation method and device, terminal equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] figure 1 A flowchart showing the real-time advertisement recommendation method in this embodiment. The real-time advertisement recommendation method is applied to recommend interesting advertisements to the user in real time when the user visits a website, thereby increasing the click-through rate of the advertisement. Such as figure 1 As shown, the real-time advertisement recommendation method includes the following steps:

[0027] S10: Obtain in real time the access request sent by the client, where the access request includes a request source identifier.

[0028] Specifically, the server communicating with the client receives the access request sent by the client in real time. The access request generally carries a URL address. The server parses the URL address and feeds back the content corresponding to the URL address to the client, so that the client Display the corresponding web page. In this embodiment, the access request received by the server further inclu...

Embodiment 2

[0090] Figure 5 A functional block diagram of a device for real-time recommendation of advertisement corresponding to the method for real-time advertisement recommendation in Embodiment 1 is shown. Such as Figure 5 As shown, the device for real-time advertisement recommendation includes an access request acquisition module 10 , a user preference information acquisition module 20 , an associated advertisement acquisition module 30 and an associated advertisement recommendation module 40 . Among them, the implementation functions of the access request acquisition module 10, the user preference information acquisition module 20, the associated advertisement acquisition module 30, and the associated advertisement recommendation module 40 correspond to the steps corresponding to the real-time advertisement recommendation method in the embodiment. In order to avoid redundant description, this implementation Examples are not detailed one by one.

[0091] The access request obtain...

Embodiment 3

[0117] This embodiment provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the advertisement real-time recommendation method in Embodiment 1 is implemented. To avoid repetition, details are not repeated here. Alternatively, when the computer program is executed by the processor, the functions of each module / unit in the advertising real-time recommendation device in Embodiment 2 are implemented, and to avoid repetition, details are not repeated here.

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PUM

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Abstract

The invention discloses an advertisement real-time recommendation method and device, terminal equipment and a storage medium. The advertisement real-time recommendation method comprises the steps thatthe access request transmitted by a client side is acquired in real time, wherein the access request includes a request source identifier; user preference information corresponding to the request source identifier is acquired based on the access request; the relevant advertisement corresponding to the user preference information is acquired based on the user preference information; and the relevant advertisement is pushed to the client side in real time so that the client side is enabled to display the relevant advertisement in real time. According to the advertisement real-time recommendation method, the interested advertisement of the user is recommended in real time according to the user preference information so that the click rate of the pushed advertisement can be enhanced and the objective of advertisement pushing can be realized.

Description

technical field [0001] The present invention relates to the field of big data, in particular to a real-time advertisement recommendation method, device, terminal equipment and storage medium. Background technique [0002] When the current user visits the website, the website will randomly push advertisements to the user. Due to the random push, it is impossible to recommend the advertisements that the user is interested in to the user in real time. If the advertisement pushed by the website is an advertisement that the user is interested in, the click-through rate of the user will be higher; on the contrary, if the advertisement pushed by the website is not the advertisement that the user is interested in, the user may not Clicking on the advertisement results in a low click-through rate of the advertisement push, and cannot achieve a good effect of advertisement push, and fails to realize the purpose of advertisement push. Contents of the invention [0003] Embodiments o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0277
Inventor 黄度新张川李双灵王翼金鑫
Owner PING AN TECH (SHENZHEN) CO LTD
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